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Channel Positioning Music Policy

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Channel Positioning Music Policy INTRODUCING BOX TELEVISION 11 INTRODUCING BOX TELEVISION CONTENTS 1. Box TV & Our Shareholders 2. The UK Market 3. How Box TV Makes Music TV 4. The Box TV Channels 5. Beyond the Channels 6. Summary 22 INTRODUCING BOX TELEVISION 1. BOX TELEVISION & OUR SHAREHOLDERS 33 INTRODUCING BOX TELEVISION BASICS Box Television is the UK’s No.1 music TV broadcaster, delivering a greater market share than Viacom with fewer channels. Box Television has over 20 years of experience in music TV broadcast. Its portfolio includes 7 music TV channels in the UK: Kiss, Kerrang!, The Box, Smash Hits, Magic, Heat & 4Music. Box Television is a 50:50 joint venture between Channel 4 & Bauer Media, two of the UK’s biggest media companies. 4 INTRODUCING BOX TELEVISION SHAREHOLDERS Channel 4 is a leading British Public Service broadcaster. It is the second largest commercial broadcaster in the UK with revenues of £1bn. It is renowned for its dedicated focus on the hard to reach youth market and its quest to innovate & champion new voices. Like the BBC, Channel 4 is owned by the British Government. Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group, employing over 6,400 people. The Group is a worldwide media empire reaching over 200m consumers in 17 countries. Bauer has a heritage stretching back over 130 years and owns some of the largest media assets in each of its markets. 5 INTRODUCING BOX TELEVISION SHAREHOLDER INTERNATIONAL PRESENCE 570OVER 300OVER 50OVER MAGAZINES DIGITAL PRODUCTS RADIO & TV STATIONS 4 CONTINENTS 17 COUNTRIES 200 MILLION REACH 66 INTRODUCING BOX TELEVISION UK2. PERFORMANCE MARKET 77 INTRODUCING BOX TELEVISION TOTAL MUSIC MARKET SHARE Music TV Market share, adults aged 16-34, 000’s Box TV is the leading player in the UK music market, despite operating fewer channels than its key competitor Viacom. Source: BARB/Techedge, Jan-Jun 13 8 INTRODUCING BOX TELEVISION THE CABLE MARKET On Virgin Media’s (UK Cable network supplying 4.8 million homes), BOX Television has seen a steady increase in its share of the commercial impacts provided by music TV. BOX TELEVISION SHARE OF COMMERCIAL IMPACTS (MUSIC MARKET), DCAB 70% 62% 60% 56% 51% 52% 51% 54% 50% 40% 30% 2008 2009 2010 2011 2012 H1 2013 Source: BARB/Techedge,, DCAB Homes * SOCI = share of commercial impacts, where one impact is one advert viewed by one person once *DCAB = Digital Cable 9 INTRODUCING BOX TELEVISION THE CABLE MARKET 0.8 Box Television channels lead the way in every genre on cable 0.7 0.6 POP 0.5 THE BOX A16340.4 000s 0.3 0.2 MTV HITS 0.1 DANCE 0 SMASH HITS Source: BARB/Techedge, Jan -Jun 13, DCAB Homes KISS TV CLASSICS HEAT MTV LIVE MTV DANCE MTV BASE MAGIC TV ROCK VH1 KERRANG VINTAGE TV MTV ROCKS 10 INTRODUCING BOX TELEVISION QUALITATIVE RESEARCH Why do viewers watch Box TV Channels? Box TV Brand Tracker* surveys consistently reveal its viewers believe that the Box Television channels... Top Ranking Qualities Attributed to Box Television Channels Play all the Hits Are good for new music Have a good mix of shows Play the best music Put viewers in a party mood Have good charts *The BOX TV Brand Tracker is a quarterly survey commissioned by BOX TV to understand the awareness and views of Music TV viewers in the UK, (aged 1634). The survey is managed by YouGov and covers the views of 1500 respondents. 11 INTRODUCING BOX TELEVISION 3. HOW BOX TELEVISION MAKES MUSIC TV 1212 INTRODUCING BOX TELEVISION STRATEGY Unique Brands Heritage Credible editors Driving & reflecting trends Bauer / C4 investment Extensive research DISTIN TY C Cross Promotion & Marketing Industry Relationships LI T I Box Playlist power A V Cross-channel navigation U JV Partnership - platforms with scale PREMIUM E Airtime value Q N E Investment in promos Talent access OFFER S E Bauer / C4 investment S Online developement V I T N A A R First play exclusivity R Social media Programming Investment Music expertise In-house production Design & Graphic Cross Media Brands Shared developement costs Passionate Curators 13 INTRODUCING BOX TELEVISION TALENT ACCESS 14 INTRODUCING BOX TELEVISION TALENT ACCESS Recent artist bookings include: Pink Little Mix Fall Out Boy Justin Bieber Usher Ellie Goulding Kendrick Lamar Lady Gaga Nicole Scherzinger Avenged Sevenfold Ne-Yo Kesha Jason Derulo Kelly Clarkson Pro Green Robin Thicke Britney Spears Nelly Furtado Katy Perry Bullet for my Valentine JLo Green Day Slash Korn Cheryl Cole Linkin Park My Chemical Romance Clement Marfo Labrinth Flo Rida You Me At Six Mark Hoppus (Blink 182) Emeli Sande 30 Seconds to Mars Nicole Scherzinger Scouting for Girls Cher Lloyd Tinchy Stryder Olly Murs Tinie Tempah Rizzle Kicks Jay Sean Big Sean DJ Fresh Will.I.am Sean Paul James Arthur Miley Cyrus Nicki Minaj The Wanted … and Alice Cooper Bruno Mars Example All Time Low Jessie J Calvin Harris A$AP Rocky One Direction John Legend Kelly Rowland Conor Maynard Biffy Clyro Robbie Williams Rudimental Kings Of Leon Carly Rae Jepson Rita Ora Selena Gomez Paramore 15 INTRODUCING BOX TELEVISION RESEARCH Box Television BARB Focus Groups Brand Tracking Channel 4 Tribes Bauer Music Digital Landscape Phoenix Social Media Music Testing ROI Inside Panel Propeller User Panel Bauer Lifestyle 4D Men Value of Talk Anatomy of Influence 16 INTRODUCING BOX TELEVISION CHANNELS4. THE BOX TELEVISION 1717 INTRODUCING BOX TELEVISION THE BOX PORTFOLIO BOX CHANNELS COVER ALL KEY MUSIC GENRES AND THEIR DISPARATE FANS WITH POWERFUL DISTINCT AND UNIQUE BRANDS. OUR COMPETITORS USE A ONE-SIZE FITS ALL APPROACH. BOX TELEVISION CHANNELS MTV CHANNELS POP DANCE CLASSICS ROCK 18 INTRODUCING BOX TELEVISION CHANNEL POSITIONING KEY PROGRAMMES Kiss TV never stands still. It’s sexy, impatient, fast The unique KissMix show, UKHot40: Urban Chart paced and always up for a thrill offering a unique and #Kiss20 Freshest Dance Tracks, plus artist- blend of R’n’B, Hip Hop and Dance. hosted takeovers from the likes of Will I Am, Flo Rida Kiss is the UK’s No.1 Urban/Dance music TV channel & A$AP Rocky make it one of the coolest youth TV and is linked to a national radio station and thriving channels around. website. MUSIC POLICY AUDIENCE Glossy, cutting-edge, contemporary R’n’B, Early 20’s, with even appeal across males & Hip Hop and Dance hits with an urban swagger. females, Kiss TV draws in music fanatics who live to Will I Am, Rihanna, Jay Z, Usher and breakthrough the max. They’re metropolitan kids, urban and club acts defining new styles of dance starting to make good money, with few music are the kinds of artists Kiss viewers tune in commitments and a lifestyle they want to show off for. through on-trend fashion, technology and leisure time activity. 1919 INTRODUCING BOX TELEVISION Channel Positioning KEY PROGRAMMES Kerrang! has a zest for life, always living loud and playing From the annual vote to create the ultimate list of rock the noisiest, most kick ass music ever! Bold, unapologetic, tracks in the Rock 100, to the weekly Singles Chart, Kerrang! dedicated, yet generous and playful, Kerrang! has for deFInes what’s hot in rock. The brand’s power and fame 30 years consistently helped defy PRECONCEPTIONS and ensures access to the scene’s biggest stars. redeFIne what makes the world’s best rock music. Music Policy AUDIENCE Life is Loud! Kerrang! has a globally renowned reputation 16-24 year olds with an even male:female split. To them rock for providing the deFInitive guide to the best in rock, punk music is the only music worth listening to, which makes and metal. From MY CHEMICAL ROMANCE to Metallica to Foo them unshakably loyal and helps to deFIne a huge range of Fighters Kerrang!’s biggest acts are world-famous their lifestyle choices from clothing to politics. As individu- multi-million selling superstars. alists their consumer behaviours can be hard to inFLuence, but if they are behind something they are highly vocal advocates (or opponents). 2020 INTRODUCING BOX TELEVISION Channel Positioning Key Programmes Magic is all about simple pleasures giving the Nostalgic chart countdowns like 100 Biggest viewer a sparkling mix of the uplifting, carefree Selling Love Songs Of The Noughties or 100 and familiar. It’s a fun loving and warm pick- Biggest Voices Of All Time, voted for count- me-up which lightens the mood whenever its downs like The World’s Greatest Songs we switched on. Secretly Love and talent-hosted shows like the Music Policy very festive Michael Buble’s Christmas! Top 20. Classic female-focused easy listening from the 90’s to present day with a smattering of well Audience known classics to suit any mood. Often the- Carefree late-twentysomething / early thirties matically scheduled, it’s uplifting sing-a-long females who want to escape the mundane of life classics, movie songs or tear jerkers and big and kickback from work or the kids with quality videos from the likes of Whitney, Beyonce and me-time spent indulging in Magic’s fun loving 90s boyband classics. nostalgic offering. 2121 INTRODUCING BOX TELEVISION Channel Positioning Key Programmes Smash Hits is living in the moment providing the Leading with chart updates from the UKHot40, destination for non-stop chart music which The UK Music Video Chart and a weekly Airplay Chart we all know and love. It’s the place to keep up to plus bespoke scheduling events such as date with what’s hot and what’s not right now The150 Greatest 21st Century Songs! and gives us today’s hits, now and always. Music Policy Audience A punchy blast of the hit music which is impacting the Late twentysomething casual music fans who enjoy charts right now.
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