INTRODUCING BOX TELEVISION

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CONTENTS

1. Box TV & Our Shareholders 2. The UK Market 3. How Box TV Makes Music TV 4. The Box TV Channels 5. Beyond the Channels 6. Summary

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1. BOX TELEVISION & OUR SHAREHOLDERS

33 INTRODUCING BOX TELEVISION BASICS

Box Television is the UK’s No.1 music TV broadcaster, delivering a greater market share than Viacom with fewer channels. Box Television has over 20 years of experience in music TV broadcast. Its portfolio includes 7 music TV channels in the UK: Kiss, Kerrang!, The Box, Smash Hits, Magic, Heat & 4Music. Box Television is a 50:50 joint venture between Channel 4 & Bauer Media, two of the UK’s biggest media companies.

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Channel 4 is a leading British Public Service broadcaster. It is the second largest commercial broadcaster in the UK with revenues of £1bn. It is renowned for its dedicated focus on the hard to reach youth market and its quest to innovate & champion new voices. Like the BBC, Channel 4 is owned by the British Government.

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group, employing over 6,400 people. The Group is a worldwide media empire reaching over 200m consumers in 17 countries. Bauer has a heritage stretching back over 130 years and owns some of the largest media assets in each of its markets.

5 INTRODUCING BOX TELEVISION SHAREHOLDER INTERNATIONAL PRESENCE

570OVER 300OVER 50OVER MAGAZINES DIGITAL PRODUCTS RADIO & TV STATIONS 4 CONTINENTS 17 COUNTRIES 200 MILLION REACH 66 INTRODUCING BOX TELEVISION

UK2. PERFORMANCE MARKET

77 INTRODUCING BOX TELEVISION TOTAL MUSIC MARKET SHARE

Music TV Market share, adults aged 16-34, 000’s Box TV is the leading player in the UK music market, despite operating fewer channels than its key competitor Viacom.

Source: BARB/Techedge, Jan-Jun 13 8 INTRODUCING BOX TELEVISION THE CABLE MARKET

On Virgin Media’s (UK Cable network supplying 4.8 million homes), BOX Television has seen a steady increase in its share of the commercial impacts provided by music TV.

BOX TELEVISION SHARE OF COMMERCIAL IMPACTS (MUSIC MARKET), DCAB 70% 62% 60% 56% 51% 52% 51% 54% 50% 40% 30% 2008 2009 2010 2011 2012 H1 2013 Source: BARB/Techedge,, DCAB Homes * SOCI = share of commercial impacts, where one impact is one advert viewed by one person once *DCAB = Digital Cable 9 INTRODUCING BOX TELEVISION THE CABLE MARKET Box Television channels lead the way in every genre on cable POP DANCE CLASSICS ROCK 0.8

0.7 THE BOX

0.6

KISS TV 0.5 MTV HITS MTV DANCE MAGIC TV

0.4 KERRANG A1634 000s A1634

0.3 MTV BASE VH1 SMASH HITS 0.2 HEAT MTV LIVE MTV ROCKS 0.1 VINTAGE TV 0

Source: BARB/Techedge, Jan -Jun 13, DCAB Homes

10 INTRODUCING BOX TELEVISION QUALITATIVE RESEARCH Why do viewers watch Box TV Channels? Box TV Brand Tracker* surveys consistently reveal its viewers believe that the Box Television channels... Top Ranking Qualities Attributed to Box Television Channels Play all the Hits

Are good for new music

Have a good mix of shows

Play the best music

Put viewers in a party mood

Have good charts

*The BOX TV Brand Tracker is a quarterly survey commissioned by BOX TV to understand the awareness and views of Music TV viewers in the UK, (aged 1634). The survey is managed by YouGov and covers the views of 1500 respondents. 11 INTRODUCING BOX TELEVISION

3. HOW BOX TELEVISION MAKES MUSIC TV

1212 INTRODUCING BOX TELEVISION STRATEGY Unique Brands Heritage Credible editors Driving & reflecting trends Bauer / C4 investment Extensive research

DISTIN TY C Cross Promotion & Marketing Industry Relationships LI T I Box Playlist power A V Cross-channel navigation U

JV Partnership - platforms with scale PREMIUM E Airtime value Q N

E

Investment in promos

Talent access OFFER

S

E

Bauer / C4 investment S Online developement

V

I

T N A A R First play exclusivity R Social media

Programming Investment Music expertise In-house production Design & Graphic Cross Media Brands Shared developement costs Passionate Curators 13 INTRODUCING BOX TELEVISION TALENT ACCESS

14 INTRODUCING BOX TELEVISION TALENT ACCESS

Recent artist bookings include:

Pink Little Mix Fall Out Boy Justin Bieber Usher Ellie Goulding Kendrick Lamar Lady Gaga Nicole Scherzinger Avenged Sevenfold Ne-Yo Kesha Jason Derulo Kelly Clarkson Pro Green Robin Thicke Britney Spears Nelly Furtado Katy Perry Bullet for my Valentine JLo Green Day Slash Korn Cheryl Cole Linkin Park My Chemical Romance Clement Marfo Labrinth Flo Rida You Me At Six Mark Hoppus (Blink 182) Emeli Sande 30 Seconds to Mars Nicole Scherzinger Scouting for Girls Cher Lloyd Tinchy Stryder Olly Murs Tinie Tempah Rizzle Kicks Jay Sean Big Sean DJ Fresh Will.I.am Sean Paul James Arthur Miley Cyrus Nicki Minaj The Wanted … and Alice Cooper Bruno Mars Example All Time Low Jessie J Calvin Harris A$AP Rocky One Direction John Legend Kelly Rowland Conor Maynard Biffy Clyro Robbie Williams Rudimental Kings Of Leon Carly Rae Jepson Rita Ora Selena Gomez Paramore 15 INTRODUCING BOX TELEVISION RESEARCH

Box Television BARB Focus Groups Brand Tracking

Channel 4 Tribes Bauer Music Digital Landscape Phoenix Social Media Music Testing ROI Inside Panel Propeller User Panel

Bauer Lifestyle 4D Men Value of Talk Anatomy of Influence

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CHANNELS4. THE BOX TELEVISION

1717 INTRODUCING BOX TELEVISION THE BOX PORTFOLIO BOX CHANNELS COVER ALL KEY MUSIC GENRES AND THEIR DISPARATE FANS WITH POWERFUL DISTINCT AND UNIQUE BRANDS. OUR COMPETITORS USE A ONE-SIZE FITS ALL APPROACH.

BOX TELEVISION CHANNELS MTV CHANNELS POP

DANCE

CLASSICS

ROCK

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CHANNEL POSITIONING KEY PROGRAMMES Kiss TV never stands still. It’s sexy, impatient, fast The unique KissMix show, UKHot40: Urban Chart paced and always up for a thrill offering a unique and #Kiss20 Freshest Dance Tracks, plus artist- blend of R’n’B, Hip Hop and Dance. hosted takeovers from the likes of Will I Am, Flo Rida Kiss is the UK’s No.1 Urban/Dance music TV channel & A$AP Rocky make it one of the coolest youth TV and is linked to a national radio station and thriving channels around. website.

MUSIC POLICY AUDIENCE Glossy, cutting-edge, contemporary R’n’B, Early 20’s, with even appeal across males & Hip Hop and Dance hits with an urban swagger. females, Kiss TV draws in music fanatics who live to Will I Am, Rihanna, Jay Z, Usher and breakthrough the max. They’re metropolitan kids, urban and club acts defining new styles of dance starting to make good money, with few music are the kinds of artists Kiss viewers tune in commitments and a lifestyle they want to show off for. through on-trend fashion, technology and leisure time activity.

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Channel Positioning KEY PROGRAMMES Kerrang! has a zest for life, always living loud and playing From the annual vote to create the ultimate list of rock the noisiest, most kick ass music ever! Bold, unapologetic, tracks in the Rock 100, to the weekly Singles Chart, Kerrang! dedicated, yet generous and playful, Kerrang! has for deFInes what’s hot in rock. The brand’s power and fame 30 years consistently helped defy PRECONCEPTIONS and ensures access to the scene’s biggest stars. redeFIne what makes the world’s best rock music.

Music Policy AUDIENCE Life is Loud! Kerrang! has a globally renowned reputation 16-24 year olds with an even male:female split. To them rock for providing the deFInitive guide to the best in rock, punk music is the only music worth listening to, which makes and metal. From MY CHEMICAL ROMANCE to Metallica to Foo them unshakably loyal and helps to deFIne a huge range of Fighters Kerrang!’s biggest acts are world-famous their lifestyle choices from clothing to politics. As individu- multi-million selling superstars. alists their consumer behaviours can be hard to inFLuence, but if they are behind something they are highly vocal advocates (or opponents).

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Channel Positioning Key Programmes Magic is all about simple pleasures giving the Nostalgic chart countdowns like 100 Biggest viewer a sparkling mix of the uplifting, carefree Selling Love Songs Of The Noughties or 100 and familiar. It’s a fun loving and warm pick- Biggest Voices Of All Time, voted for count- me-up which lightens the mood whenever its downs like The World’s Greatest Songs we switched on. Secretly Love and talent-hosted shows like the Music Policy very festive Michael Buble’s Christmas! Top 20. Classic female-focused easy listening from the 90’s to present day with a smattering of well Audience known classics to suit any mood. Often the- Carefree late-twentysomething / early thirties matically scheduled, it’s uplifting sing-a-long females who want to escape the mundane of life classics, movie songs or tear jerkers and big and kickback from work or the kids with quality videos from the likes of Whitney, Beyonce and me-time spent indulging in Magic’s fun loving 90s boyband classics. nostalgic offering.

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Channel Positioning Key Programmes Smash Hits is living in the moment providing the Leading with chart updates from the UKHot40, destination for non-stop chart music which The UK Music Video Chart and a weekly Airplay Chart we all know and love. It’s the place to keep up to plus bespoke scheduling events such as date with what’s hot and what’s not right now The150 Greatest 21st Century Songs! and gives us today’s hits, now and always.

Music Policy Audience A punchy blast of the hit music which is impacting the Late twentysomething casual music fans who enjoy charts right now. the chart music as the background to their daily lives. It cheers them up, keeps them company on long journeys, gets them going at the gym and discussing who’s hot right now always forms part of their chatter with friends.

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Channel Positioning Key Programmes Box Africa is welcoming and real, dedicated to Non-stop music videos with shows like Big Hits delivering the biggest selling worldwide Hip Hop And Fresh Beats, Hottest Hip Hop & R’n’B and R’n’B superstars and showcasing the very peppered alongside bespoke playlist shows such best local beats from Kwaito to Afrobeat. as Africa’s Finest. It’s all about the sounds to make you move!

Music Policy Audience International superstars from the Hip Hop and Twentysomething music fans who need to keep R’n’B scenes alongside the hottest African beats. up to speed on what’s happening on the music scene right now. They don’t want to wait for the new Drake album and they’ll be the first to share how much flesh Rihanna’s just flashed on Insta- gram. They create iPod playlist to live by, whether that’s for chilling at home with friends or getting ready to go out, they trust Box Africa to play their favourite tracks.

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CHANNELS5. BEYOND THE

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Box Television is affiliated with a large number of major live UK music events throughout the year which provide exclusive live content and also the opportunity for viewers to experience the brands live. This year this included: iTunes Festival V Festival Wireless Kerrang! Awards Music Week Awards Q Awards

2525 INTRODUCING BOX TELEVISION MULTI-SCREEN

A number of Box Television’s most My Showbiz Life – archive based biography Hijack - Artist presented series of of the biggest stars. EG: Justin Timberlake 4 playlists they have chosen. EG: Will I Am prominent shows are available for VOD and TV Anywhere use (subject to local music clearances) The World’s Greatest – series of v/o led shows Backstage – Behind the scenes Access to where an audience vote for their favourites. the biggest stars concerts. EG: The Wanted Examples shows include: EG: Worlds Greatest Pop Videos A Day in the Life – Our presenter spends a day Kerrang Meets... band led profile of the with on the of the biggest stars on the planet biggest names in rock. EG: Green Day to find out what a typical day is like for an A lister. EG: Nicki Minaj My Story. The world’s biggest stars talk us through their videography. EG: Katy Perry

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6. SUMMARY

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Box TV is the No.1 music television business in one of the worlds most important music markets and can now offer it’spremium products to the rest of the world

With over twenty years heritage in the music industry, multi-billion pound backers and a solid track record of beating the opposition Box is a credible alternative to any competitor

Box differentiates itself with distinctworld class brands which embody their respective music genres and are complemented by incredible access to A-list artists, sophisticated music and production expertise, cross promotion and rigorous research

We have a solution for everyone from quality international feeds to sophisticated localisation – come and speak to us about your needs

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