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Q1 2014 Rajar Results Bauer Media Trail

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Q1 2014 Rajar Results Bauer Media Trail Q1 2014 RAJAR RESULTS BAUER MEDIA TRAIL BLAZES IN RADIO WITH HALF OF ALL LISTENING VIA DIGITAL - 49.1% of all UK listening to Bauer Radio stations through digital (compared to industry average of 36.6%) - Bauer Radio number one commercial radio company for digital listening in reach (9.38m) and hours (66.2m) - Absolute 80s, Kerrang!, The Hits, Kisstory, Heat and Absolute Radio 90s claim commercial top 6 for digital-only stations - Magic 105.4 reclaims the number one commercial London crown for reach Bauer’s Passion Portfolio is the home of passionate, iconic national brands dedicated to music and entertainment: The Passion Portfolio reached 9.5m adults each week (up 4.6% yoy) Nationally, Kiss performed strongly, reaching over 4.6m adults each week (up 12% yoy) Kiss FM bags number one commercial breakfast slot in London (led by Rickie, Melvin & Charlie in the Morning) with 1m listeners, up 26.2% yoy, beating Heart into second place. Hours listened up an impressive 44.2% yoy In London, Kiss FM now reaches 1.84m listeners a week and remains the most listened to radio station in the capital for 15-24, 15-34 and 15-44 year olds Kisstory had another impressive performance, with its old skool and anthems reaching its highest-ever audience of 933,000 listeners each week. Sister station in the Kiss network, Kiss Fresh, reached 418,000 listeners Absolute Radio Network, the recently crowned UK Radio Brand of the Year (Radio Academy Awards) performed strongly, reaching 3.5m listeners every week (adding 291,000 new listeners, an increase of 9% yoy) Nationally, Absolute Radio’s Christian O’Connell Breakfast Show reached 1.5m listeners (adding 69,000 new listeners and up 5% yoy) Absolute Radio 80s remains the no. 1 commercial digital station, reaching 1.1m listeners (up 8% yoy) Planet Rock reached 1.1m listeners (adding 189,000 listeners yoy) and increased listening hours by 24.8% yoy heat radio reached 780,000 listeners, up 19.6% yoy, with hours listened also up 13.5% yoy. Steve Parkinson, Managing Director, Bauer Radio London, said: “The big news for the Passion portfolio this quarter is the strong performance of our digital-only stations, which now command the top six most popular commercial slots in the UK. The wider portfolio is also in rude health, with our Kiss and Absolute Radio networks adding hundreds of thousands of new listeners nationally.” Bauer’s Place Portfolio focuses on relevant and local programming in the premier towns and cities across the UK: The portfolio is commercial number one for reach in every one of our 21 markets, reaching 8.6m adults each week In London, Magic 105.4 reclaimed the number one commercial crown for reach, up 4.4% to 1.94m listeners Positive Place Portfolio figures led by strong performances from: o Key 103 (Manchester) reaching 660,000 listeners, up 34.4% yoy to a 10 year high and regaining its position as commercial market leader o Radio City 96.7 (Liverpool) where strong growth at breakfast and drive helped the station reach 447,000 listeners (up 6.7% yoy) Graham Bryce, Group Managing Director, Place, Northern England and Scotland, said: “We’ve seen some phenomenal growth across the portfolio this quarter. We are reaping the benefits of balancing our brilliant local content with our portfolio-wide Your Music, Your Life positioning, introducing shows such as ‘Old Skool & Anthems’ and the refreshed ‘In:Demand’ into the line-up.” Dee Ford, Group Managing Director Radio, Bauer Media, said: “I am hugely proud of the performance of our stations across our national brands and in our local markets. To deliver almost half of listening through digital sources is a tremendous achievement, demonstrates our continued commitment to digital and it sets up our business extremely well with a strong and healthy digital future as DAB grows and we move towards switchover. Once again, our stations are delivering a hugely valuable, engaged and growing mass-market audience to our commercial partners.” Source: RAJAR / Ipsos - MORI / RSMB, period Q1 2014, all stations and groups results are reported on their specified reporting period and TSA. Available for comment: Steve Parkinson, Managing Director, Bauer Radio London Andy Roberts, Group Programme Director, Kiss Ric Blaxill, Music and Content Director, Bauer Radio Graham Bryce, Group Managing Director, Place, Northern England and Scotland Tony Moorey, Content Director, Absolute Radio Lucie Cave, Editor-in-Chief, heat == Ends == .
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