GENERIC BROCHURE 2020 1 RETAILGENERIC LEASING BROCHURE 2020 2020 2 GENERICRETAIL LEASING BROCHURE 2020 2020 3 4 INTRODUCTION 6 BERLIN 11 POTSDAMER PLATZ 24 THE DEVELOPMENT 35 CONTACT GENERIC BROCHURE 2020 INTRODUCTION 4 A FUTURE VISION
POTSDAMER PLATZ IS A NEW KIND OF URBAN CENTRE IN BERLIN’S DYNAMIC COMMUNITY GENERIC BROCHURE 2020 INTRODUCTION 5 GENERIC BROCHURE 2020 6
BERLIN GENERIC BROCHURE 2020 BERLIN 7
A VIBRANT URBAN HOTSPOT GENERIC BROCHURE 2020 BERLIN 8
THE BERLIN DEMOGRAPHIC
Residents make it Germany's largest city
55% of the population is younger than 45 years of age
Live in Berlin, making it an international city
New residents moved to the city in 2019 PIANO LAKE RETAILGENERIC LEASING BROCHURE 2020 2020 NAMEBERLIN OF SECTION 9
VISITING BERLIN
Berlin is a popular travel destination ranking third after London and Paris. The Berlin tourism industry closed 2019 with a growth of 3.8 percent in the number of overnight stays according to Visit Berlin.
— 14 million visitors in 2019 — 34 million hotel stays 2019 — 8.5 million domestic visitors — Average age of visitors to Berlin 38.6 years — 65% of visitors come to Berlin for the attractions whilst 45% for the art & culture offerings
Hotels around Potsdamer Platz:
GRAND HYATT HOTEL GENERIC BROCHURE 2020 BERLIN 10
M SE M F R REN LA ER NAT R N E ERG THE CENTER OF THE CITY MOA IT ALE AN ER ERLIN LAT A T A N OF MITTE AC ESC ER MON I O AR MAR T
FERNSE T RM
RAN EN RGER TOR SIEGESS LE FRIE RIC S AIN
E TSC E TEC NISC E O ER NI ERSIT T ERLIN GEN ARMENMAR T TIERGARTEN
OOLOGISC ER C EC OINT C ARLOTTEN RG GARTEN C ARLIE GRO I S A
EAST SI E GALLER
A E E RE ERG 0 MINS G RLIT ER ILMERS ORF AR AR AM GLEIS REIEC
SC NE ERG 20 MINS ERGMANN IE
0 MINS TEM EL OFER FEL FLUGHAFEN BERLIN BRANDENBURG
0 MINS GENERIC BROCHURE 2020 11
POTSDAMER PLATZ GENERIC BROCHURE 2020 POTSDAMER PLATZ 12
THE PULSE OF PROGRESS GENERIC BROCHURE 2020 POTSDAMER PLATZ 13
OUR VISITORS
Potsdamer Platz is a new kind of urban centre in Berlin's dynamic community. An energetic place, comprised of Berliners, Office Workers and Tourists, attuned to what's happening now in global and local culture.
Visitors a day
Daily at Potsdamer Platz
vs 45.9% International visitors
PAULANER WIRTSHAUS BERLIN GENERIC BROCHURE 2020 POTSDAMER PLATZ 14
BERLINER STAATSBIBLIOTHEK HAUPTBAHNHOF SONY REICHSTAG BRANDENBURGER MALL OF AT THE CENTRE PHILHARMONIE ZU BERLIN CENTER TOR BERLIN OF THE CULTURE DISTRICT
NEUE GROSSER NATIONALGALERIE TIERGARTEN
MARLENE- DIETRICH-PLATZ
PIANO-SEE
TILLA-DURIEUX- PARK GENERIC BROCHURE 2020 POTSDAMER PLATZ 15
EASILY ACCESSIBLE ALT-TEGEL U6 S25 U8 S1 S26 S2 S8 RB12 RB24 FROM ALL OF BERLIN PANKOW BUS U2 U9 OSLOER STR. BUS S75 WARTENBERG
JUNGFERNHEIDE RE3 RB25 S7 RE2 RE4 RE6 RB10 RB13-14
S3 RUHLEBEN S41 BUS U2 S42 HAUPTBAHNOF FRIEDRICHSTR. S9 WESTEND S46 ALEXANDERPLATZ U55
BRANDEN- RB26 BURGER TOR S5
OSTBAHNHOF S5 U5 ZOOLOGISCHER GARTEN U1 U3
WESTKREUZ U1
UHLANDSTR. S3
RE1
Brandenburger Tor 5 Mins U4 U8 Alexanderplatz 10 Mins INNSBRUCKER SÜDKREUZ HERMANNSTR. PLATZ Zoologischer Garten 10 Mins S47
U6 ALT-MARIENDORF
U9 RB14 S8 U3 KRUMME LANKE RATHAUS STEGLITZ
Brandenburger Tor 10 Mins RE2 Zoologischer Garten 30 Mins FLUGHAFEN RB24 S1 BERLIN BRANDENBURG Alexanderplatz 40 Mins S7 RE1 RE7 RB21-23 S25 S26 RE3-5 S2 RUDOW U7 40 MINS S45 S9 SON CENTER
GENERIC BROCHURE 2020 POTSDAMER PLATZ 16
IL ARMONIE OTS AMER STRASSE A
THE BEST OF BERLIN L IG EC STRASSE OTS AMER 5 EIC ORNSTRASSE LAT IN A SINGLE PLACE 7
EIT ARING O ER 6
World-class architecture, cinema, theatres, EIC ORNSTRASSE gourmet restaurants, premium hotels and O STRASSE office spaces. 24 hours a day, 365 days a year. 8 STRESEMANNSTRASSE
ALTE OTS AMER STRASSE FONTANE LAT
4
OSE ON EIC EN ORFF GASSE 3
MARLENE IETRIC 9 LAT
2 R OLF ON GNEIST GASSE
OTS AMER STRASSE 10 STAATS I LIOT E ERLIN 1 EIC ORNSTRASSE
LIN STRASSE
R ER GRIMM GASSE
MAR I S ERO GALILEO 1 Theater am Potsdamer Platz IANO SEE 2 Club Theater Berlin TILLA RIE AR 3 Spielbank Berlin T EATER FER 4 Grand Hyatt Berlin 5 The Mandala Hotel SC ELLINGSTRASSE 6 CinemaxX 7 Panoramapunkt 8 Daimler Contemporary 9 Shopping 10 Stage Bluemax Theater GENERIC BROCHURE 2020 POTSDAMER PLATZ 17
WORLD-CLASS BERLIN’S BEST GENERIC BROCHURE 2020 POTSDAMER PLATZ 18
THE ONLY PLACE IN BERLIN COMBINING PRIME RETAIL, OFFICE AND RESIDENTIAL BUILDINGS WITH 5 STAR HOSPITALITY AND EXCITING ARTS AND ENTERTAINMENT
Current tenants include:
NEW RETAIL ENTRANCE GENERIC BROCHURE 2020 POTSDAMER PLATZ 19
A PLACE TO DINE
With a total of 20 places to grab a snack, have a lunch outside, or have a fine dining experience. Potsdamer Platz has an option for every moment of your day.
Dining experiences include:
WEILANDS OUTDOOR DINING GENERIC BROCHURE 2020 POTSDAMER PLATZ 20
A PLACE TO WORK
Potsdamer Platz includes 130,000 sqm office space in total and offers workspace for 30,000 employees daily.
Companies located at Potsdamer Platz include:
LINKSTRASSE GENERIC BROCHURE 2020 POTSDAMERNAME OF SECTION PLATZ 21
A PLACE TO EXPERIENCE
A place that offers exclusive and unexpected experiences alongside local classics, sparking interest and encouraging reconnection.
— Award Ceremonies — Film Premiers — Concerts — Theatre Performances
BERLINALE 2020
BERLIN LIGHTWEEK 2020 RETAILGENERIC LEASING BROCHURE 2020 2020 NAMEPOTSDAMER OF SECTION PLATZ 22
A VIBRANT HUB FOR ENTERTAINMENT, CULTURE AND ARTS GENERIC BROCHURE 2020 POTSDAMER PLATZ 23
SUSTAINABILITY AT POTSDAMER PLATZ
One of the first districts in 2011 to be awarded the DGNB sustainability certification in silver for the use of health and environmentally friendly building materials, the absence of air conditioning systems and for central waste separation.
litres of drinking water are saved each year through collected rainwater
approximately of urban water body in the form of a lake as a specifically designed biotope
reduction of primary energy through efficient ventilation and façade system GENERIC BROCHURE 2020 24
THE DEVELOPMENT GENERIC BROCHURE 2020 THE DEVELOPMENT 25
THE ARKADEN AT POTSDAMER PLATZ WILL ONCE AGAIN BECOME BERLIN’S MOST INSPIRING AND VIBRANT SHOPPING DESTINATION
THE NEW SHOPPING EXPERIENCE WILL INCLUDE A DIVERSE MIX OF RETAIL, DINING AND ENTERTAINMENT. GENERIC BROCHURE 2020 THE DEVELOPMENT 26
NEW RETAIL HIGH STREET GENERIC BROCHURE 2020 THE DEVELOPMENT 27
NEW RETAIL HIGH STREET SON CENTE
GENERIC BROCHURE 2020 THE DEVELOPMENT 28
I A MONIE OTS AME ST ASSE
6 BLOCKS CONCEPT I EC ST ASSE OTS AME EIC O NST ASSE AT The repositioned shopping experience will be Berlin’s only fully roofed retail high street and lie within Potsdamer Platz’s vibrant ecosystem.
EIC O NST ASSE O ST ASSE
ST ESEMANNST ASSE
A TE OTS AME ST ASSE FONTANE AT
3 OSE ON EIC EN O FF ASSE 6
MA ENE IET IC AT 2
S O IN O F ON NEIST ASSE OTS AME ST ASSE 5
STAATS I IOT E E IN EIC O NST ASSE
IN ST ASSE 1
E IMM ASSE4
IANO SEE TI A IE A
T EATE FE
1 Fashion/Entertainment SC E IN ST ASSE 2 Mercato Matropolitano 3 F&B 4 Mattel 5 Technology/Sports 6 Beauty/Fashion GENERIC BROCHURE 2020 THE DEVELOPMENT 29
TARGET TENANTS
The retail area will fall across four levels and feature innovative brands and new concepts in the retail mix. The concourse level allows direct access to the parking garage and direct access 2 to the train station.
1
G
Retail Entertainment Food and Beverage Office B GENERICRETAIL LEASING BROCHURE 2020 2020 THENAME DEVELOPMENT OF SECTION 30
A DIVERSE MIX OF BIG BRANDS AND DISRUPTIVE RETAIL WILL BRING THE TASTEMAKING AND TRENDSETTING COMMUNITY TO POTSDAMER PLATZ GENERIC BROCHURE 2020 THE DEVELOPMENT 31
ENTERTAINMENT TENANTS
BERLINALE MATTEL MAGIC MIKE
The Berlin International Film Festival is held annually at Since its foundation in 1945, Mattel has been one of the world's most After great success in Las Vegas and London, Channing Potsdamer Platz. It is one of the ‘Big Three’ alongside the important toy manufacturers in the areas of play, learning and development. Tatum’s MAGIC MIKE LIVE has come to Berlin. A 360-degree Venice Film Festival and Cannes Film Festival. In 2020 In its extensive brand portfolio, Mattel offers the popular icon Barbie® dance and acrobatic spectacular, experience a night of they celebrated their 70th anniversary. as well as numerous other internationally renowned brands such as Hot first-class entertainment based on the hit films MAGIC Wheels®, Fisher-Price®, Thomas & Friends®, Uno® and Scrabble©, as well MIKE and MAGIC MIKE XXL and marvel as fourteen of the @berlinale Hosted yearly in February as a variety of product lines in collaboration with leading entertainment hottest, most talented men in the country perform in front and technology companies. Mattel employs approximately 31,000 people of, behind, and on top of the audience. in 40 countries and territories and sells its products in more than 150 nations. @magicmikeliveberlin Now Open Opening 2022 GENERIC BROCHURE 2020 THE DEVELOPMENT 32
DINING TENANTS
MERCATO METROPOLITANO PAULANER THE BARN
MM is much more than a food market: it’s an urban Bavarian delicacies served in an authentic pub The Barn in Weinhaus Huth serves coffee specialities destination, a community space, an ambitious social project atmosphere. We say cheers to the new Paulaner and for the first time, special coffee-based cocktails - and above all, a MMovement. Natural, sustainable and Wirtshaus at Potsdamer Platz. a collaboration with Freimeister Kollektiv. Natural wines unadultered foods are brought together and served using from Viniculture in Charlottenburg are also featured. recyclable or compostable materials with the ultimate goal @paulaner Now Open Fresh, home-made cakes, sandwiches, and other light of achieving a zero waste business. This will be Mercato options are also available. The Barn was featured in Metropolitano’s first location outside of London. the Netflix show, Unorthodox in 2020.
@mercatometropolitano Opening 2022 @thebarnberlin Now Open GENERIC BROCHURE 2020 THE DEVELOPMENT 33
TENANT MARKETING
OUT-OF-HOME PRESS SOCIAL ENGAGEMENT COMMUNITY ENGAGEMENT
Station branding on the metro hot Approx Approx Approx spots / City Light Posters during peaks of tourism periods and events / Mega Lights on traffic hot spots / Radio 105M 750 1900 campaigns and much more Readers annually Social media posts annually. Email Subscribers Equal to a potential reach of approx: 4.75M+ GENERIC BROCHURE 2020 GLOBAL RETAIL 34
CANADA UNITED KINGDOM GERMANY CHINA SOUTH KOREA 4 PROPERTIES CANARY WHARF POTSDAMER PLATZ 2 PROPERTIES IFC MALL
1M+ total retail sq ft 1.4M+ total retail sq ft 1.3M+ total office sq ft 1.3M+ total retail sq ft 880K+ total retail sq ft Fashion retailers, restaurants, 200+ shops, services, dining 300+ shops, cafés, bars, 495k+ total retail sq ft grocers and entertainment 100+ Fashion retailers, & entertainment across 4 restaurants, services and dining and entertainment ideally situated properties amenities. 130 shops and restaurants, 2 five-star hotels, casino and Development underway cinema and 300 residential for Wood Wharf & Crossrail units Place
CANADA UK GERMANY
UNITED STATES CHINA SOUTH KOREA
INDIA UAE 9 Countries BRAZIL
155M+ AUSTRALIA Total Square Feet UNITED STATES INDIA 170+ PROPERTIES BRAZIL UNITED ARAB EMIRATES 6 PROPERTIES ICD BROOKFIELD PLACE POWAI BUSINESS AUSTRALIA 64% of the U.S population DISTRICT 5 PROPERTIES live within an hour drive 2.4M+ total retail sq ft Development under-way for ICD of a Brookfield Properties Brookfield place in Dubai. 150k+ total sq ft of high 300K+ total retail sq ft 200+ shopping center 6 well-located properties street retail in Rio de Janeiro and São Amenities include office space, Development under-way for Retail Assets Including 116M+ people reside within Paulo offering retail dining, health and fitness, retail, dining, Fashion retailers, dining options two properties, bringing new Mixed Use Developments our trade areas and entertainment and a private members club. and amenities office and retail to market. GENERIC BROCHURE 2020 35
POTSDAMER PLATZ CONTACT
KATHARINA TREIBER JENNIFER MACDONALD
Vice President / Senior Director Retail Asset Management jennifer.macdonald@ katharina.treiber@ brookfieldproperties.com brookfieldproperties.com +49 172 6619710 +49 172 3014170 – – ROGER GOYK
DAVID ZILLER Director Retail Senior Associate / roger.goyk@ Asset Management brookfieldproperties.com david.ziller@ +49 176 17368643 brookfieldproperties.com +49 152 28507519