THE FUTURE OF FRESH “An approach to retailing in SE Europe” Belgrade. November 2018 Global process Traceability TASTE! Food safety Labour legisla on Social Audits Sustainibility Planning Loyalty of service and… Opera ons on a daily basis Freshness and shelf life Quick response Few losses Innova on Organic and/or ‘0 residue’
Fresh-cut and prepared Regula ons & audits Specific cer fica ons for F&V Tradi onal
¿? Integrated crop management
Fair Trade
‘zero residue’
Organic End to end blockchain-enabled supply chain
Source: Oliver Wyman PRODUCER PROCESSOR LOGISTICS RETAILER STORE CUSTOMER
!Collects and !Gets !Is informed !Runs !Has full !Scans QR updates data informa on on about products’ machine transparency code via App. harvest: sorts for on harvest origin and learning- on delivery quality grade, details and cold calibre and colour. des na on. based me. !Gets insights chain ini a on. forecas ng. into origin, !Cuts and packs ! Reviews ! Reviews harvest date, !Data on field accordingly. instruc ons on !Adds handling etc. as well as loca on, how to handle poten al guidelines. inspira onal !Analyses growing type, and store the recipes to the recipes. expected shelf weather, soil life. products. data record. !Can adapt and fer liser is orders, !Earns points automa cally !Adds QR code to !Adds sensory !Provides promo ons, in cross- amended. packaging. data. app for end etc. company customer. accordingly. loyalty programme.
Retail and the primary sector: a complicated and contradictory rela onship ! Simplicity: direct rela on ! Complex with technical produc on… interlocu on structure ! … which involves logis cs ! Confusing and price communica on management trends problems DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY DISCOUNT CONVENIENCE SUPERMARKET
SUPERMARKET
CASH & CARRY
HIPERMARKET CASH & CARRY 100% ORGANIC RETAILERS Shops Chain Country number
Italy & Spain 276
France 530
France(Belg/Swiz/Italy) 110
Germany 107
Germany & Austria 260
United Kingdon
Spain 32 TRADITIONAL RETAILERS WITH 100% ORGANIC SHOPS Chain Organic Shop The constant growth of discounts ….. Convergence trend SUPERDISCOUNT Hard Discount has arrived!!! So Discount
Supermarket
Hipermarket
Convenience and proximity. 20 RETAIL FOOD EUROPEAN MARKET SHARE 2011 2017
Turn Europ Turn Europ Incr. Chaine Chaine Europe Mk/Sha Europe Mk/Sha 17/16 1 Carrefour 79.082 5,00% Schwarz Gruppe 106.375 6,70% 6,00% 2 Schwarz Gruppe 62.933 4,00% Carrefour 64.097 4,10% -0,70% 3 Tesco 61.853 3,90% Aldi 61.711 3,90% 6,40% 4 Rewe 47.972 3,00% Tesco 56.810 3,60% -3,90% 5 Auchan 45.059 2,80% Edeka 56.715 3,50% 5,40% 6 Edeka 42.913 2,70% Rewe 54.744 3,40% 6,90% 7 Aldi 42.308 2,70% Auchan 43.266 2,70% -1,50% 8 Metro 42.012 2,60% Leclerc 38.133 2,40% 2,00% 9 Leclerc 35.825 2,30% Metro 34.165 2,20% 10 ITM 29.228 1,80% Sainsbury's 31.341 2,00% 2,90% 11 Casino 28.388 1,80% ITM 29.503 1,90% 3,20% 12 Ahold 28.334 1,80% Amazon 26.888 1,70% 17,60% 13 Sainsbury's 26.269 1,70% Ahold-Delhaize 26.500 1,70% 14 Asda (Walmart) 24.992 1,60% Asda (Walmart) 24.402 1,50% -6,00% 15 Morrisons 20.663 1,30% Mercadona 22.920 1,40% 6,00% 16 System U 19.364 1,20% X-5 Retailer 22.888 1,40% 40,80% 17 Mercadona 16.485 1,00% Coop Schweitz 22.706 1,40% 0,30% 18 Coop Italia 13.974 0,90% Casino 21.789 1,40% 0,80% 19 Migros Bund 13.093 0,80% Magnit 20.169 1,30% 19,00% 20 Louis Delhaize 11.568 0,70% Migros Bund 19.551 1,20% -1,40% 2011 Turnover Europ Chaine Europe Mk/Sha First 10 Chaines 489.185 30,80% Second 10 Chaines 203.130 12,80% First 20 Chaines 692.315 43,60%
2017 Turnover Europ Chaine Europe Mk/Sha First 10 Chaines 547.357 34,50% Second 10 Chaines 237.316 14,90% First 20 Chaines 784.673 49,40% 2011 2017 Chain Europ Chain Europ Origin Origin number Mk/Sha number Mk/Sha Germany 5 15,00% Germany 5 19,70% France 6 14,90% France 5 12,50% United Kingdom 4 8,50% United Kingdom 3 7,10% Benelux 2 2,50% Russia 2 2,70% Spain 1 1,00% Switzerland 2 2,60% Italy 1 0,90% Benelux 1 1,70% Switzerland 1 0,80% EEUU 1 1,70% Spain 1 1,40% SOUTH WEST EUROPE RETAIL CHAINS SOUTH WEST EUROPE (Million Euros)
FRANCE (64,7 M.pop.) SPAIN (45,5 M.pop.) ITALY (60,7 M.pop) PORTUGAL (10,3 M.pop) Carrefour 40.240 Mercadona 22.920 Coop Italia 12.800 Jeronimo Martins 4.466 Leclerc 36.734 Carrefour 9.609 Conad 12.400 Sonae 3.687 Intermarche 25.980 Eroski 6.051 Esselunga 7.700 Intermarche 1.900 Casino 21.707 Dia 4.570 Auchan 6.700 Auchan 1.900 Systeme U 19.490 Auchan 4.641 Crai 5.900 Lidl 1.430 Auchan 19.208 Lidl 3.335 Eurospin 5.400 Dia 848 Lidl 11.292 El Corte Ingles 3.100 Carrefour 5.300 Leclerc 510 Louis Delhaize 7.245 Consum 2.344 Lidl 4.300 Metro 350 Metro 4.659 Ahorramas 1.670 Finiper 2.800 Aldi 130 Aldi 4.000 Metro 1.228 Pam 2.600 CENTRAL EUROPE RETAIL CHAINS CENTRAL EUROPE (Million Euros)
GERMANY (82,6 M. pop) SWITZERLAND (8,4 M. pop) AUSTRIA (8,8 M.pop) Edeka 55.896 Migros 14.958 Rewe 8.281 Lidl/kaufland 39.827 Coop Schweiz 10.875 Spar Austria 6.225 Rewe 38.512 Aldi 1.490 Aldi 4.322 Aldi 30.453 Volg 1.337 Lidl 1.344 Metro 13.142 Lidl 1.084 Metro 891 Globus 5.116 Spar South Africa 568 M Presi 805 Bartels-Langness 5.000 Müller 251 Unimarkt 681 Norma 3.502 Fresnapf 132 Müller 511 Transgourmet 3.450 Crai 50 Wedl 384 Dohle(Hit) 1.491 Ainatura 36 EAST EUROPE RETAIL CHAINS EAST EUROPE (Million Euros)
POLAND (38,4 M.pop.) Czech Rep. (10,6 M. pop) HUNGARY (9,8 M.pop.) ROMANIA (19,7 M.pop) Biedronka 11.200 Kaufland 2.200 Tesco 2.559 Kaufland 2.195 Eurocash 5.300 Coop Hunga 1.871 Rewe 2.200 Carrefour 1.477 Lidl 3.400 Spar 1.660 Ahold Delhaize 1.700 Lidl 1.130 Metro Group 2.800 Metro 1.255 Tesco 1.531 Metro 1.075 Auchan 2.600 Auchan 1.125 Tesco 2.500 Lidl 1.200 Auchan 1.063 Lidl 1.144 Rewe 997 Kaufland 2.400 Globus 900 Rewe 705 Ahold Delhaize 853 Carrefour 2.100 Aldi 431 GK Special 2.000 Transgourmet 702 Intermarche 1.400 SLOVAKIA (5,4 M.pop.) BULGARIA (7,1 M.pop.) Coop Slovaq 1.500 Kaufland 845 Tesco 1.338 Metro 396 Kaufland 900 Lidl 370 Lidl 900 Rewe 430 Rewe 500 Fantastico 230 SOUTH EAST EUROPE RETAIL CHAINS SOUTH EAST EUROPE (% Turnover)
SERBIA (7,7 M.pop.) CROACIA (7,7 M. pop.) BOSNIA-HERZEG. (3,4 M.pop.) ESLOVENIA (2,1 M.pop) Ahold Delhaize 20,60% AGRO KOR (Konzum) 21,00% BINGO 19,00% AGRO KOR (Mercator) 34,20% AGRO KOR (Mercator) 15,98% LIDL 12,00% DIS 3,56% AGRO KOR (Konzum) 12,00% SPAR AUSTRIA 18,80% PLODINE 6,00% AMAMN 3,48% FIS 7,00% ENGROTUS 12,50% KAUFLAND 5,20% UNIVEREXPORT 3,20% TROPIK 5,00% ALDI 10,90% Gomex 2,17% SPAR AUSTRIA 5,00% ROBOT 4,00% LIDL 8,30% METRO 1,54% TOMMY 4,10% EUROSPIN 3,00% Quattro 1,12% TISAK 3,20% Resto 53,00% Resto 13,00% Persu 1,07% Resto 38,00% VEROPOULOS 0,98% Resto 46,00%
GREECE (10,8 M.pop.) Ahold Delhaize 10,20% MONTENEGRO (0,64 M. pop.) ALBANIA (2,9 M.pop.) MACEDONIA (2,1 M.pop.) Sklavenitis 7,70% VOLI BIG MARKET KAM Lidl 7,40% AGRO KOR TINEX BELFIN GROUP Diamantis 4,70% HDL Lakovic CONAD RAMCTORE Marinopoulus 4,40% Ahold Delhaize ECONOMARKET VEROPOULOS Veropoulus 4,00% Resto 61,60% What will happen in the next 5 years?
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