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BB-Clean – Auf dem Weg zu neuen Ansätzen für eine effizientere Nutzung von Biomasse und Biomasse- Verbrennungsanlagen

Marc Tobias – Senior Expert – Sustainable Innovation Something interesting is happening!

Überall entstehen neue Geschäftsmodelle Warum nicht auch im Bereich Biomasse?

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Agenda

• Begrüßung und Einführung (10 min) • Überblick BB-Clean (20 min.) • Neue Geschäftsmodelle im Kontext BB-Clean (30 min.) • Offene Diskussion (45 min.) • Abschluss (15 min.)

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Über Econcept

• Seit 30 Jahren im Bereich Sustainable Innovation unterwegs • Fokus auf LCA und Sustainable Design • Beratung von Unternehmen und öffentlichen Einrichtungen • Aufbau der ersten Crowdsourcing Plattform für nachhaltige Innovationen (www.innonatives.com)

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Über BB-Clean

• Ziel: Aufbau neuer Ansätze zur Optimierung von Biomasse-Nutzung • Kernaktivitäten: • Analyse Status Quo zu „Best Available Technologies“ und gesetzlichen sowie finanziellen Rahmenbedingungen • Nutzung neuer Ansätze (Individueller Sensoren sowie Crowdsourcing) und die Öffentlichkeit zu informieren und zu aktivieren • Messung und Modellierung von Feinstaubemissionen in Zielregionen • Aufbau neuer Geschäftsmodell- und finanzieller Support-Ideen • Aufbau von Booklets sowie einer Website und App zu verschiedenen Themen im Kontext des Projektes. • Ableitung von Handlungsempfehlungen für die Politik

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Die Website

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Online crowdsourcing als open innovation Ansatz Die Booklets – 4 Guidelines

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Die Booklets selbst

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Neue finanzielle Anreizinstrumente

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Neue finanzielle Anreizinstrumente

• Produkt-Lifetime incl. Recycling - Kredit

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Neue finanzielle Anreizinstrumente

• Nutzung-/effizienzbasierte Finanzierung

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) Überblick der Policy Scenarios

 A1: Replacement of 50% of old wood burning stoves/boilers with latest pellet stoves/boilers  A2: Replacement of 100% of old wood burning stoves/boilers with latest pellet stoves/boilers  B1: best practices for domestic BB causes a 20% drop in emissions from all wood biomass appliances  B2: best practices for domestic BB causes a 40% drop in emissions from all wood biomass appliances  C: replacement of 100% of old primary wood burning heating systems with latest pellet boilers with Electrostatic precipitators  D: Transition of all wood biomass appliances to natural gas boilers  E: Realization of a centralized biomass plant with district heating  F: 30% of people with secondary heating systems follows the BB-CLEAN mobile app indications  G: Change of the operational hours of biomass appliances with heat storage systems Diskussion der Policy Investment High Low

G Heat

Storage

F Web App F Web BP B1 20%

Impact B2 40%BP A1 50% -

Szenarien Conversion

E % A2 C100 + ESP 100% C C District

Heating

D CH4D

High

Agenda

• Begrüßung und Einführung (10 min) • Überblick BB-Clean (20 min.) • Neue Geschäftsmodelle im Kontext BB-Clean (30 min.) • Offene Diskussion (45 min.) • Abschluss (15 min.)

Diesen Kasten nicht löschen (ist für die Funktion der Folie wichtig) BUSINESS MODELL* DEFINITION – THE MAGIC TRIANGLE

WHAT value proposition do we offer? Different levels: • Industry • Company • Business Unit • Solution Value

WHY does the business generate a HOW is the value proposition Customers profit? developed and delivered to the customer? Profit Value Chain Mechanism

WHO is our target customer?

A Business Modell is a blueprint how companies create and receive value

* co-developed with the University of St.Gallen New Business Models using different business model patterns Why to use new business models to enhance cleaner biomass burning?

1) Private Companies are interested to develop their business

2) Households are interested to optimize their heating becauce of financial and regulatory reasons – at the same time they are no experts, so need support up to full service

3) Governmental financial support schemes may be not comprenhensive enough to promote cleaner biomass burning

4) By new business models we can enable new transcation ways and win-win situations for all members in the ecosystem Wer braucht neue Geschäftsmodelle?

Producers (resellers) of chimneys, Deliver products and information inserts and ovens (PCIO)

Wood/Pellet Suppliers (Companys HVAC / plumbers Chimney Sweeper and small /individual business)

Clean and consult the household Consulting, Install and repair heating Provide material and consult solutions

Governmental Organisations Private Households Banks /Financing Institutions Financial instruments and regulations Loans and financial support programs

Consulting Service and Consulting State-of-the-Art information and training State-of-the-Art information and training Research Service/Information Agencies Architects New Business Models using different business model patterns

Example: Feuerdepot (www.feuerdepot.de) – Bisher nur Distributeur in Zukunft vll. Integrator Altes business model Neues Business Model Who (Target Group) Jeder Haushalt Convenience und Luxus-Kunden, ältere Personen, effizienzfokussierte Haushalte What Beratung und Lieferung der Rund-Um Sorglos: Consulting, Lieferung, (Products/Services) Öfen Aufbau, Optimierung des Holzeinsatzes, Lieferung Qualitätsholz, Reinigung, Beratung der Nutzung des ofens, Energie und Emissions-Optimierung How (ressources, Interne Ressourcen und Neue Ökosystem wird definiert mit network) Netzwerk zu Partner in der gesamten Value Chain. Kaminöfenherstellern Digitalisierung der gesamten Abläufe Why (return model) Bezahlung pro verkauftem Bezahlung pro Produkt oder als Full- Produkt durch Haushalt Service Vertrag:Verkauf effizienter, sauberer Wärme New Business Models using different business model patterns

Example: Münchner Kaminwelt - Quality wood (fuel) platform Aufbau einer lokale n Plattform (basierend auf BB-Clean Lösung)

Altes business model Neues Business Model Who (Target Group) Jeder Haushalt Convenience und effizienz/ökologisch ausgerichtete Haushalte What Holz verkaufen Voller Service - Lieferung von (Products/Services) zertifiziertem Holz, digitale Plattform für den gesamten Kaufprozess, Abomodell, Reinigungsservice, Nutzungsberatung und Optimierung How (ressources, Eigene Holzproduktion Platform und Aufbau gutes Netzwerk network) Why (return model) Bezahlung pro m3 Abomodel + ggf. Erfolgsbasierte Verträge Vielen Dank für Ihre Aufmerksamkeit

Contact for any questions: https://www.alpine-space.eu/projects/bb-clean/en/home

[email protected] Tel. 0049-1602030795 www.econcept.org www.innonatives.com (crowdsourcing plattform)

WP 4.2.1 & 4.3.1 INFORMATION AND SUMMARY ON THE INFORMATION EVENTS AND WORKSHOPS WITH REGIONAL INSTITUTIONS AND STAKEHOLDERS ALONG THE BB VALUE CHAIN IN THE BAVARIAN ALPINE REGION

Edited by Econcept 15. 03. 2021

Overview:

The Idea of the proposed meetings was to spread the word about the results of BB-Clean to local experts, companies and governmental institutions in the Bavarian alpine region. In order to reach this goal we prepared the results and invited to four online meetings. Due to corona, a personal meeting was not possible as foreseen.

Meetings:

We invited to four online meetings in the following regions: 1) Berchtesgardener Land 2) and Region 3) Markt Garmisch-Partenkirchen 4) Oberstdorf The events were organized as 2 hours online sessions.

The participants were representatives of the local public bodies, economic support agencies, SMEs, local organizations and energy consulting support agencies.

The agenda was the same for the four events and included the following topics: 1) Introduction and welcome remarks (10 min) 2) Presentation of BB Clean as project and main deliverables / results (20 min.) 3) Detailed presentation of new business model ideas and the related approach (30 min.) 4) Open Discussion (45 minutes) 5) Closing remarks (15 minutes) Presented Documents:

1) Overview BB-Clean 2) Booklet on Boiler Characteristics 3) Booklet on auxiliaries to be coupled to biomass combustion appliances and energy savings methods 4) Booklet on pollution abatement systems 5) Presentation of innovative financial instruments 6) Presentation on innovative business models along the value chain The lists of participants and the main results of the discussion will be summarized in the following pages

http://www.alpine-space.eu/projects/bb-clean This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme 2

Meeting 1 – 09.02.2021 – 15.00-17.00

Participants: Name Organisation Interest/Activity Gregor Dachs Energieagentur Energy Consulting and Südostbayern GmbH Support programs Thaddäus Mussner Kaminkehrer und Chimney Sweeper and Energieberater energy consulting Franz Brandner Neocon-Consulting Energy Consulting Manuel Münch Landratsamt Berchtesgaden Public Institution - Klimaschutz Herr Wintersteller Ofenbau Wintersteller Chimney and Oven installations Ralf Helmich Helmich Kachelofenbau Chimney and Oven Installations Simon Ebersberger Ebersberger Ofenbau Chimney and Oven Installations

Main Discussion Points and Comments:

1) BB-Clean pointed out some very interesting insights. Especially the way to analyze and model the PM emission data was new to the participants. 2) What is missing is a clear communication concept. The different ideas from crowdfunding to more consulting along the value chain towards the end user are for sure interesting but a comprehensive framework is still missing. It always feels like “one-shot” activities. 3) The booklets were intensively reviewed. The discussions circled around more and more details on the different technical solutions. Some technical solutions were differently evaluated. However a compilation and overview of all existing solutions (or at least the most important) was seen very positively 4) The presentation of the new business models was difficult. The understanding of the new business models was complicate. The participants did not see the real value for the customers in these ideas. What was interesting was to interact more closely in the value chain. Emerging cooperation between the institutions could leverage different synergies. 5) We further had a look at the financial incentive schemes. Like for the business models, the participants here also had some challenges to understand the new approaches. Overall they did not see a real necessity to develop new support actions, but better to optimize the administration and grant process of the existing ones. 6) We also presented an overview on the policy recommendations (WP 5): The main issue here the participants see is, that the change to district heating solutions may be interesting from a PM emission perspective. But the costs, awareness and political process to really implement such solutions are very important. So the participants did not see this scenario as a realistic one. Such an approach could only be in line with a national strategy on district heating, especially to cover the costs. http://www.alpine-space.eu/projects/bb-clean This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme 3

Meeting 2 – Rosenheim and Miesbach Region 10.02.2021 – 15.00-17.00 Participants: Name Organisation Interest/Activity Roland Mang Energieberatung Rosenheim Energy Consulting and Support programs Quirin Zallinger Stadt Rosenheim Umwelt- Public Institution und Grünflächenamt Peter Hessner Wirtschaftsförderung Public Institution Rosenheim Rudolf Kollmuss Energieberatung Energy Consulting and Support programs Karsten Lamkewitz Chiemgauer Ofenzentrum Chimney and Oven installations (SME) Florian Brand Stadt Miesbach – Public Institution Technischer Umweltschutz Johann Sojer Gebus GmbH Chimney and Oven installations (SME)

Main Discussion Points and Comments: 1) BB-Clean detailed a very important topic. Especially the modelling and analysis of the PM emissions would be interesting to do the same in the region. 2) The crowdsourcing activities were interesting. The local institutions are always looking for innovative approaches to raise the awareness and come into interaction with the public. 3) Technical deliverables and the booklets were interesting for the participants. The proposal of the group was to build a modular information booklet. The user could combine various installations/ technologies and can calculate optimization of his heating installation. 4) Developing new business models was interesting for the audience. However the approach seemed to be quite complicated to them. We discussed about the entire value chain and that a comprehensive solution provider across the entire value chain could really help developing synergies and optimize the PM emission. 5) The financial incentive schemes were discussed in detail. The idea to support the craftsmen/SME´s by related financial support action was rated very positively. The problem of actual financial support instruments is, that private households are often not able to understand the entire administration process. Moreover the money of the financial support instruments actually is always to finance at the end the costs of the installation company. Therefore a direct incentive based support system for the companies could really push forward the transaction. 6) Discussion on policy recommendations (WP 5): The discussion on the policy recommendations mainly concentrated around the app. The other options were not so interesting as either not in the decision range of the participants or already in place in . The app as an information, awareness and control approach could really be something that will promote cleaner use of BB. http://www.alpine-space.eu/projects/bb-clean This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme 4

Meeting 3 – Markt Garmisch-Partenkirchen 05.03.2021 – 11.00-13.00 Participants: Name Organisation Interest/Activity Sebastian (Kornelia) Kramer Zugspitz-Region Public Institution Oswald Schütz + second Wirtschaftsförderung GaPa Public Institution person Frank Reim Kreishanderwerkerschaft – SME-Craftsmen Sanitärinnung Organisation Andreas Habersetzer Ofenbau Habersetzer Chimney and Oven installations (SME) Frank Peters Wildenauer Ofenbau Chimney and Oven installations (SME) Theresa Kühne Kachelöfen Nöhmeier Chimney and Oven installations (SME) Markus Latzelsperger Latzelsperger Heizungsbau Chimney and Oven installations (SME)

Main Discussion Points and Comments:

1) BB-Clean is overall a very interesting project. A lot of information would have been very useful already 10-20 years ago. 2) Technical deliverables and the booklets are interesting but of course they cannot include all potential options. However translations to German would be needed to use them more in the consulting activities. 3) The presented business models were intensively discussed. Especially the rent-instead-of- buy ideas were very interesting for the audience. As a follow-up we will discuss a detailed workshop on the implementation of selected business models. http://www.alpine-space.eu/projects/bb-clean This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme 5

4) The financial incentive schemes were not discussed in detail. The main issue related to financial support for them is actually (and was all the time) to manage the administrative burdens. Especially a lot of support schemes have to be requested together with a bank. 5) Regarding the policy recommendations (WP 5): At local level the recommendation are often too broad. The ideas themselves were positively rated. Some of the recommendations have been already implemented. Others cannot be decided or implemented at local levels.

http://www.alpine-space.eu/projects/bb-clean This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme 6

Meeting 4 – Oberstdorf region 17.02.2021 – 15.00-17.00

Participants:

Name Organisation Interest/Activity Gerhard Schmid Gemeindewerke Oberstdorf Public Institution – Energy Consulting – Chimney Sweeper Heike Schmitt Allgäu Klimaschutz - Public Institution Landratsamt Hans-Joerg Barth EZA – Energie und Public Institution Umweltzentrum Allgäu Hermann Mutz Ofenhaus Allgäu/Kaminbau Chimney and Oven Steidle installations (SME) Kevin Riemann Hark GmbH & Co Kg Chimney and Oven installations (Medium Enterprise) Daniel Dollinger Kachelofenbau Dollinger Chimney and Oven installations (SME)

Main Discussion Points and Comments:

1) BB-Clean produced interesting insights. However many information were already known by the audience 2) The workpackage around individual sensors (France) war very interesting. The public institutions participating in the meeting will discuss the idea. They will think about a test activity next winter to raise awareness in the public. 3) Technical deliverables and the booklets were not so interesting for them. A lot of Information already exists in leaflets by various organisations in . What would be interesting is, to have an “intelligent” calculation app, that calculate the emission optimization per invested €. By this, the energy consultants would be able to show the environmental effects related to the costs of the different heating solutions. The problem here is the amount of potential factors to be considered in such an application. 4) The presented business models were intensively discussed. However actually there is no “pain” in changing the business model. The artisans / SMEs in the region have even too much work (not enough skilled staff available) and projects in their actual business models. The participants however rated the general approach positive to try to include the “business perspective” in the activities to support cleaner BB and not only “wait” for public financial support schemes. 5) The financial incentive schemes proposend were interesting. Again, a support action focusing on business perspectives is something which would be new and a change. The main effect related to new incentive schemes for the participants is to optimize the administration processes. http://www.alpine-space.eu/projects/bb-clean This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme 7

6) Regarding the policy recommendations (WP 5): Discussing about distributes heating solutions requires important infrastructure investments on regional level. This approach is not comparable to the other suggestions, which are more linked to individual actions. The web app could be an interesting solution to raise awareness. Regarding the exchange towards new systems, the general opinion was that many investments had been conducted in the last 10 years in the region. There are still less-efficient heating installations but here often the owners are not interested in an exchange as long as there is no governmental pressure.

http://www.alpine-space.eu/projects/bb-clean This project is co-financed by the European Regional Development Fund through the Interreg Alpine Space programme 8