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Home , Carl Benz, Emil Jellinek, Executive car, Mercedes (marque)

EXECUTIVE SUMMARY

As a B.B.A. student, we had to undergo for research process on the topic of Consumer Buying Behavior of Benz. I were here to take research on what people think about purchasing Mercedes Benz .I took sample of 100 students.

All the people Co-operated with me throughout my project by giving me with their valuable answers. I am sure that this project will feed me the different dimensions of all the people which vary from each other.

I have collected all required information related to my project to my level best. It was a great experience to prepare the questionnaires and research. Because till now I just got theoretical knowledge about different-different research proposals, but here I had practical knowledge. Mercedes BENZ

Index CH.N Particular Page O no: 1 INTRODUCTION 1.1 Industry Profile 1.2 1.3 2 COMPANY PROFILE 2.1 2.2 2.3 2.4 2.5 2.6 3 LITERATURE REVIEW 3.1 3.2 3.3 3.4 3.5 4 RESARCH METHODOLOGY 4.1 4.2 4.3 4.4 4.5 5 ANALYSIS AND INTERPREATION 6 FINDING 7 SUGESSTIONS 8 CONCLUSION 9 BIBLIOGRAPHY 10 ANNEXURE

Shree Uttar Gujarat BBA College Mercedes BENZ

Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles, buses,coaches, and . The headquarters of Mercedes-Benz is in , -Württemberg, . The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler-Motoren- Gesellschaft's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, which is widely regarded as the first gasoline powered automobile. Mercedes-Benz's slogan is "Das Beste oder nichts" (English: "The best or nothing"). Mercedes-Benz is part of the "German Big 3" luxury automakers, along with and BMW, which are the best selling luxury automakers in the world.

history

In 1885 the townspeople of Cannstatt, Germany, were startled to see Paul Daimler, son of , roll away from No.14 Taubenheimstrasse on a wooden- spoked two-wheeler powered by a fraction of a horsepower four-cycle internal combustion . That belt driven motorcycle (actually a four-wheeler as it had two eight-inch diameter outrigger wheels to keep it stable when at a standstill) was the forerunner of all automobiles.

Gottlieb Daimler was the first man to harness with any true degree of success a combustion engine into a road . Granted there were horseless vehicle predecessors to Daimler's motorcycle but Daimler's was the first recognized internal combustion vehicle and the first to incorporate a practical transmission system.

Shortly after Daimler applied for his combustion motor patent, of , Germany was granted a German patent covering a three-wheel motor car he constructed in 1844. This single cylinder, 3/4 hp, benzene fueled motor car had a combination of belts, chains and gears to transmit power to the rubber tired rear wheels but no gear change was possible.

Daimler's first four-wheeler, a -type motor driven carriage, was built in 1886. By 1890 demands for Daimler's engine made expansion necessary and a corporation was formed, the Daimler Motoren Gesellschaft. or Daimler Motor Company as it was known in English. Benz, with several associates formed another corporation, Benz & Company, at Mannheim.

Shree Uttar Gujarat BBA College Mercedes BENZ

Daimler continued his automotive research and prior to his death in 1900 was credited with such inventions as the honeycomb type radiator; the float type ; V-twin cylinder engine (such as used in present-day Harley-Davidson motorcycles); interrupted low-tension electric ignition; four-cylinder engine; foot accelerator; and motor and transmission in one integral section.

The first recorded auto race, sponsored by the Petit-Journal of Paris in 1894 and conducted over a Paris to Rouen course, attracted forty-six entries and was looked forward to as a test of the steamer and electric versus the gas burners. The first three winning were powered by Daimler-built . From that time on the Daimler Mercedes and later (after 1926) the Mercedes-Benz were to gain continuing prestige through their high-speed performance.

A wealthy banker-sportsman of was much impressed by the success of the Daimler motor in racing competition. He purchased controlling stock interest in Daimler in the early 1890's and put nearly unlimited funds at the disposal of Gottlieb and Daimler's two sons, Paul and Adolph. It was Jellinek who encouraged Daimler in his idea to create what was to be the most powerful car of its day, a 35 h.p. Monster.

In 1900 the 4-cylinder Daimler was completed and the car was christened in honor of Emil Jellinek's beautiful daughter, Mercedes. The new car was an immediate sensation. From its flaring front fenders, rakish rearward sloping column to the T-head type cylinder construction and twin , the Mercedes was a beauty and did justice to its namesake.

Jellinek, controller of the Daimler plant, and father of the young lady for whom the 1900 luxury four-wheeler was named, was so obsessed with his interest in high-speed automobiles that for nearly' five years he held exclusive rights to the bulk of the Mercedes production and carefully limited the sale of the cars to individuals of known influence. Jellinek's own international reputation as a sportsman and his careful selection of purchasers of the limited number of Mercedes available placed the cars with an upper-bracket clientele which, nearly as much as the car's own intrinsic superior engineering and design, gave the Mercedes it's reputation as a quality and high performance product.

If one were to have made a post-war visit to the famous Mercedes-Benz factory at Unterturkheim, Germany in October, 1945, one would have good reason to conclude that no new cars would emerge from this site for at least another five years. The word "site" is used reservedly, for between 70 and 80 percent of the factory buildings had been destroyed by aerial bombardment and this same fate had overtaken most of the

Shree Uttar Gujarat BBA College Mercedes BENZ other plants at and elsewhere. Additionally, a large quantity of the light machine tools had been dispersed during the war in what became the French occupied zone of Germany. Raw materials were practically non-existent and the technical staff disrupted by the de-Nazifying enactments which were then being enforced with the utmost severity. But in fact, it only took Dr. lng, W. Haspel and O. Hoppe, and their co-directors a matter of only three years to rebuild and re-equip the factories and to introduce the first post-war models. In 1948, the new four-door saloon, which was made in its entirety at Sindelfingen, followed closely on the lines of the 2.3 liter car of 1939.

History Of The Three-Pointed Star

Quality rankings Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger , such as J. D. Power surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power.[25] In J. D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its models.[26] For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, to fourth place.[27] On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant.[27] J. D. Power's 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability.[28][29] In the 2011 UK J. D. Power Survey, Mercedes cars rated above average.[30] A 2014 iSeeCars.com study for Reuters found Mercedes to have the lowest vehicle recall rate.[31] Models[edit] See also: List of Mercedes-Benz vehicles

Shree Uttar Gujarat BBA College Mercedes BENZ

Mercedes-Benz A-Class (compact) Mercedes-Benz C-Class (D-segment) Mercedes-Benz CLS-Class (4-door coupé)

Mercedes-Benz E-Class (Executive car)

Mercedes W210 Taxi-Version Mercedes-Benz S-Class (luxury ) Mercedes-Benz SL-Class ()

Mercedes-Benz SLS AMG Black Series () Mercedes-Benz M-Class (luxurySUV) Current model range[edit] Mercedes-Benz offers a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide. The marque of city cars are also produced by Daimler AG. · A-Class – · B-Class – Multi Purpose Vehicle (MPV) · C-Class – Saloon, Estate & Coupé · CLA-Class – 4 Door Coupé · CLS-Class – 4 Door Coupé and Estate

Shree Uttar Gujarat BBA College Mercedes BENZ

· E-Class – Saloon, Estate, Coupé and Cabriolet · G-Class – Sports Utility Vehicle (SUV) · GL-Class – Large Sports Utility Vehicle (SUV) · GLA-Class – Compact Sports Utility Vehicle (SUV)/ · GLK-Class – Sports Utility Vehicle (SUV) · GLE-Class – Sports Utility Vehicle (SUV) · M-Class – Sports Utility Vehicle (SUV) · S-Class – Luxury Saloon · SL-Class – Grand Tourer · SLK-Class – · V-Class – Multi Purpose Vehicle (MPV)/ · AMG GT – / Supercar [edit]

Mercedes-Benz Sprinter used as a police bus Mercedes-Benz produces a range of vans; Citan (a rebadged version of the Kangoo), Vito and Sprinter. Trucks[edit] See also: List of Mercedes-Benz trucks

Mercedes-Benz Zetros used for snowplowing

Unimog, a famous allround vehicle by Mercedes-Benz

Shree Uttar Gujarat BBA College Mercedes BENZ

Mercedes-Benz Trucks is now part of the Daimler Trucks division, and includes companies that were part of the DaimlerChrysler merger. Gottlieb Daimler sold the world's first in 1886. [32] The first factory to be built outside Germany after WWII was in Argentina. It originally built trucks, many of which were modified independently to buses, popularly named Colectivo. Today, it builds buses, trucks and the Sprinter van.[citation needed] Buses[edit] Main article: Mercedes-Benz buses Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895. Environmental record[edit] Mercedes-Benz has developed multi concept cars with alternative propulsion, such as hybrid- electric, fully electric, and fuel-cell powertrains. At the 2007 Frankfurt motor show, Mercedes- Benz showed seven hybrid models, including the F700 concept car, powered by a hybrid-electric drivetrain featuring the DiesOtto engine.[36][37] In 2009, Mercedes-Benz displayed three BlueZERO concepts at the North American International Auto Show. Each car features a different powertrain - battery-electric, fuel-cell electric, and gasoline-electric hybrid.[38][39] In the same year, Mercedes also showed the Vision S500 PHEV concept with a 19 miles (31 km) all- electric range and CO 2 emissions of 74 grams/km in the New European Cycle.[40] Since 2002, Mercedes-Benz has developed the F-Cell vehicle. The current version, based on the B-Class, has a 250 mile range and is available for lease, with volume production scheduled to begin in 2014. Mercedes has also announced the SLS AMG E-Cell, a fully electric version of the SLS sports car, with deliveries expected in 2013.[41] The Mercedes-Benz S400 BlueHYBRID [42] was launched in 2009, and is the first production automotive hybrid in the world to use a lithium-ion battery.[43][44][45] In mid-2010, production commenced on the Vito E- Cell all-electric van. Mercedes expects 100 vehicles to be produced by the end of 2010 and a further 2000 by the end of 2011.[46] In 2008, Mercedes-Benz announced that it would have a demonstration fleet of small electric cars in two to three years.[47] Mercedes-Benz and Smart are preparing for the widespread uptake of electric vehicles (EVs) in the UK by beginning the installation ofrecharging points across their dealer networks. So far 20 Elektrobay recharging units, produced in the UK by Brighton- based Elektromotive, have been installed at seven locations as part of a pilot project, and further expansion of the initiative is planned later in 2010.[48] In the United States, Mercedes-Benz was assessed a record US$30.66 million fine for their decision to not meet the federal corporate average fuel economy standard in 2009.[49] Certain Mercedes-Benz cars, including the S550 and all AMG models sold in the United States, also face an additional gas guzzler tax.[50] However, newer AMG models fitted with the M157 engine will not be subject to the gas-guzzler tax, due to improved fuel economy,[51] and newer models powered by the M276 and M278 engines will have better fuel economy. In 2008, Mercedes also had the worst CO 2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. [52] Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO 2 levels, with 181 g and 188 g of CO 2emitted per km, respectively.[53]

Shree Uttar Gujarat BBA College Mercedes BENZ

Logo history[edit] [65]

· 1902-1909

·

1909-1916

1916-1926

1926-current

Shree Uttar Gujarat BBA College Mercedes BENZ

1980-current

1990-current

Vision: Our vision is simple, yet ambitious. We want to be the first-choice provider of financial services for our customers and dealers in partnership with our automotive brands.

Mission: Lead in the Innovation and Delivery of the Brand’s Customer Experience through Amazing People and Amazing Service. Daimler Financial Services entered the Indian market on July 1, 2011. as a captive finance company, supporting the finance and insurance of Daimler automobiles. Thanks to innovative and customer friendly finance solutions, under the brandMercedes-Benz Financial, the joy of driving a Mercedes-Benz has never been moreobtainable than now.

Mercedes-Benz Financial offers a full range of finance and insurance services that support, Mercedes-Benz, its Dealer Network and most importantly, its customers. When you finance and insure your vehicle through Mercedes- Benz Financial, you will receive a focussed financial services solution, ensuring you get a product which has been tailored exactly to your driving and financing needs.

It’s a financi ing experience engineered to be the finest. SWOT

1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Lack of capital constraints 3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes 4. More than $12bn allocated for R&D 5. Strong presence in motor sport under McLaren Mercedes 6. Manufactured and assembled in over 20 countries across the world Strength 7. Mercedes holds patents on the majority of safety features

Weakness 1. High maintenance cost of Mercedes Benz cars

1. Developing hybrid cars and fuel efficient cars for the future 2. Tapping emerging markets across the world and building a global brand Opportunity 3. Fast growing luxury automobile market & increased income

1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices Threats 3. Intense competition from global automobile brands

Shree Uttar Gujarat BBA College Mercedes BENZ

Shree Uttar Gujarat BBA College