Daimler Case Study
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MERCEDES-BENZ Prepared By
Bhartidasan University Tiruchirappalli Project Report On MERCEDES-BENZ Prepared By MAHESHKUMAR DEVARAJ MBA 2ND SEM Roll no. :-BM100728 Exam no:- 10295229 Guided By Professor:- Mr. Abhijit rane College:- Mumbai school of business Academic Year July 2010-july 2012 Submitted To Bhartidasan University Tiruchirappalli DECLARATION I Maheshkumar Devaraj, student of MBA of Mumbai school of Business hereby declare that the project work presented in this report is my own work. The aim of this study is to understand the general information of Mercedes-Benz. I guarantee that this project report has not been submitted for the awards to any other university for degree, diploma or any other such prizes. CERTIFICATE This is to certify that the Project Report entitled “An Overview of Mercedes-Benz ” is a bonafied of project work done by MAHESHKUMAR DEVARAJ submitted to the Bharathidasan University in partial fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION and that the dissertation has not previously formed the basis for the award of any other Degree, Diploma, Associate ship, Fellowship or other title and that the project report represents independent and original work on the part of the candidate under my guidance. Signature of the Guide Signature of the Supervisor Signature of the Coordinator Director Signature of the Internal Examiner Signature of the External AKNOWLEDGEMENT A successful project can never be prepared by the single effort of the person to whom project is assigned, but it also the hardwork and guardianship of some conversant person who helped the undersigned actively or passively in the completion of successful project. -
110 Years Since Mercedes' Dad Bought His First
110Years Since Mercedes' Dad Bought His First Car In 1897, successful German-born businessman Emil Jellinek bought his first car from genius inventor Gottlieb Daimler. He became an enthusias- tic fan of the automobile, took part in the earliest motor races, and quickly became the largest distributor of Daimler cars. A few months after Herr Daimler's death in 1900, Jellinek persuaded the management of the Daimler-Motoren-Gesellschaft to have its chief designer, legendary and visionary engineer Wilhelm Maybach, build a fast, lightweight Emil Jellinek didn't only love Daimler cars; he also and safe car. Jellinek also made a second sugges- doted on his daughter, Mercédès. tion: the new car should bear the name of his daughter, Mercédès, who was then ten years old. And what a new car it was. More advanced than any other of the time, there's no disputing that it set the pattern for all that was to come for many decades. Essentially, it defined the car as we know it today. Of course, during the previous 15 years since Karl Benz had patented his three-wheeler, all sorts of contraptions, both European and American, had been produced that proved capable of moving under their own power, more or less, but none but the 1901 Mercedes deserved billing as "The This example of the first Mercedes was owned by U.S. World’s First Modern Automobile." Instead of a millionaire William K. Vanderbilt. Note how modern the wooden frame, it featured pressed-steel chassis essentials of its design are compared to other cars of members. -
Daimler-Benz AG Stuttgart Annual Report 1985
Daimler-Benz Highlights Daimler-Benz AG Stuttgart Annual Report 1985 Page Agenda for the Stockholders' Meeting 5 Members of the Supervisory Board and the Board of Management 8 Report of The Board of Management 11 Business Review 11 Outlook 29 100 Years of The Automobile 35 Research and Development 59 Materials Management 64 Production 67 Sales 71 Employment 77 Subsidiaries and Affiliated Companies 84 Report of the Supervisory Board 107 Financial Statements of Daimler-Benz AG 99 Notes to Financial Statements of Daimler-Benz AG 100 Proposal for the Allocation of Unappropriated Surplus 106 Balance Sheet as at December 31,1985 108 Statement of Income ForThe Year Ended December 31,1985 110 Consolidated Financial Statements 111 Notes to Consolidated Financial Statements 112 Consolidated Balance Sheet as of December 31,1985 122 Consolidated Statement of Income For The Year Ended December 31,1985 124 Tables and Graphs 125 Daimler-Benz Highlights 126 Sales and Production Data 129 Automobile Industry Trends in Leading Countries 130 3 for the 90th Stockholders' Meeting being held on Wednesday, July 2,1986 at 10:00 a.m. in the Hanns-Martin-Schleyer-Halle in Stuttgart-Bad Cannstatt, MercedesstraBe. 1. Presentation of the audited financial statements as of 3. Ratification of the Board of December 31,1985, the reports of the Board of Manage Management's Actions. ment and the Supervisory Board together with the con Board of Management and solidated financial statements and the consolidated annual Supervisory Board propose report for the year 1985. ratification. 2. Resolution for the Disposition of the Unappropriated 4. Ratification of the Supervi Surplus. -
Mobile Stuttgart Many Ways Lead Through the Stuttgart Region
Press Release (Auto)Mobile Stuttgart Many ways lead through the Stuttgart Region Stuttgart is known as the cradle of the automobile. In 1883 Gottlieb Daimler invented the first fast-running, light engine for universal use, laying the cornerstone for its further development. And in the present day, too, the theme of mobility is still a key issue for Stuttgart's inhabitants in many different ways: The Mercedes-Benz Museum and the Porsche Museum have made the state capital a mecca for automobile enthusiasts from all over the world. Locals and visitors alike use many different means of transport each day, and learn about the history of mobility in various museums and during the tours offered by the Stuttgart-Marketing GmbH. At the "i-Punkt" Tourist Information there's also the so- called "m-Punkt" – the city of Stuttgart's mobility advisory service, which provides tips for residents and tourists on the most convenient mode of travel and the best route. In addition to its excellent ÖPNV public transport network, Stuttgart also scores with a wide range of electrically-powered transportation and sharing schemes, including cars, bikes or scooters. Why not hire an E-scooter to travel from one highlight to the next? Highlights Gottlieb Daimler's Birthplace The first fast-running, light engine for universal use was developed by Gottlieb Daimler, a baker's son who was born in 1834 in a half-timbered house in Schorndorf, near Stuttgart. Daimler's birthplace was acquired and restored by the Daimler-Benz AG and is today a museum and conference venue. Here, fans of this automobile pioneer will find treasures such as the legendary postcard sent by Gottlieb Daimler to his first wife, or his journeyman's piece. -
The Trojan Horse: Imported Automobiles
CHAPTER 5 suggested citation: Medrano-Bigas, Pau. The Forgotten Years of Bibendum. Michelin’s American Period in Milltown: Design, Illustration and Advertising by Pioneer Tire Companies (1900-1930). Doctoral dissertation. University of Barcelona, 2015 [English translation, 2018]. THE TROJAN HORSE: IMPORTED AUTOMOBILES In the last two decades of the nineteenth century, the furor for bicycles as a personal and economical means of transport led to the invasion of the French market by English and American firms—leading to fierce commercial competition with the country’s own industries—resulting in the collapse of 1898. In the early stages of the new century the full development of the European automobile industry and in particular the French sector—with the inseparable development of the tire—produced a similar effect. However, this time it was the American market that was invaded by imported European vehicles, pre- dominantly from France. 1. Transatlantic travel on wheels Between 1890 and 1891 the first French vehicles marketed by Peugeot—one of the major bicycle manu- facturers—and Panhard et Levassor, appeared on the scene and incorporated the internal combustion engine developed by the German Gottlieb Daimler. French and German investments in technology, which would be imposed on the rest, was based on gasoline-powered engines and collided with the English and North American options, diversified between vapor, electric and gas-powered automobiles. Production data from the United States in 1899 show that there were 2,500 vehicles—about 80% of which used electric or steam engines—manufactured by around 30 companies. Between 1900 and 1901, France was by far the world’s largest automobile producer. -
NUDNIK Forgetting Josef Ganz Rémy Markowitsch
NUDNIK Forgetting Josef Ganz Rémy Markowitsch Maikäfer (From the Photo Archive of Josef Ganz, 1930-1933) Rémy Markowitsch Nudnik: Forgetting Josef Ganz Combining sculptural and multimedia works and archival ma- terials, the spatially expansive installation Nudnik: Forgetting Josef Ganz by Swiss artist Rémy Markowitsch deals with the Jewish engineer and journalist Josef Ganz. The artist presented his works in a cabinet space with two connecting corridors at the 2016 exhibition Wolfsburg Unlimited: A City as World La- boratory, the first show curated by Ralf Beil at Kunstmuseum Wolfsburg. The work consists not just of an aesthetic transfe- rence of Ganz’s photographic negatives and written documents to a presentation of large prints or as a video, but by way of the artist’s associative approach represents, as it were, the transil- lumination and “defoliation” of the history of a major figure in the automobile industry of the twentieth century, a figure ba- rely known until now. The processes of defoliation and transillumination, ex- posing hidden narratives, (material) conditions, and webs of relations, are defining aspects of Rémy Markowitsch’ s artistic approach. Driven in his work by certain stories, biographies, and literatures, since 1993 the artist has revealed the results of his research in photographic transilluminations. Just as the term from the realm of radiology describes, the relevant motif is penetrated, x-rayed, and superimposed with a different mo- tif. At the very moment when the photographic images shift from an opaque to a lucid state, they overlap one another. In Moving Forward so doing, the support material moves to the foreground, mat- rix dots become visible as grains and the representation is no longer focused on the act of illustration, but encourages simul- taneous examination. -
America's First Casoline Automobile
America's First Casoline Automobile By J. FRANK DURYEA· HE decade of the '80's may be considered as that in at a high speed for that time, but since both pistons which, for the first time, all the knowledge and things were connected to the same crank pin, there was con Tnecessary to the construction of a gasoline automobile siderable vibration. They were not throttled to obtain were present in this country. Oil wells, first drilled in variable speed, but were held to approximately constant 1858, were furnishing the derivatives kerosene and gaso speed by governor control of the exhaust valve aotion, line. A few gas engines came into use, operating on working on the well-known "hit-and-miss" principle, the Otto four-stroke cycle. Gas producers were in use, whereby' the engine received either a full charge or making from gasoline a gas suitable for these engines. nothing. Ball bearings and rubber tires became common on Daimler, in 1885, built a motor bicycle (see Fig. 3) bicycles. Friction clutches, belts, chains, and gears for and later one or more quadricycles. I have no informa transmitting power were well known. Differential gear tion as to the number built, but one of these quadricycles ing had been used on tricycles. The self-propelled trol was shown at the Columbian Exhibition in Chicago duro ley car came into use, and experiments were made with ing 1893. It had no front axle, but the front wheels steam road vehicles like the one shown in Fig. 1. were steered by bicycle-type front forks. -
Administrative Offense Proceedings Against Daimler AG Fully Concluded
Press Information September 24, 2019 Administrative offense proceedings against Daimler AG fully concluded Negligent violation of supervisory duties results in fine in the amount of EUR 870 million Daimler AG refrains from taking legal remedy Earnings forecast of Company remains unchanged Stuttgart, Germany – Today, the Stuttgart public prosecutor issued a fine notice against Daimler AG pursuant to Sections 30 para. 1, 130 para. 1 of the Administrative Offenses Act based on a negligent violation of supervisory duties in the area of vehicle certification in connection with deviations from regulatory requirements in certain Mercedes-Benz vehicles. According thereto, the negligent violation of supervisory duties occurred on the department head level. The Company has refrained from taking a legal remedy against the fine notice. The public prosecutor’s administrative offense proceeding against Daimler AG is thereby fully concluded. According to the public prosecutor’s findings, the negligent violation of supervisory duties caused at least in part that certain vehicles of Daimler AG had partly deviated from regulatory requirements since 2008. In this context, the public prosecutor essentially refers to the known recall orders by the German Federal Motor Transport Authority (KBA). In order to get clarity also for the future with respect to the interpretation of relevant legal provisions in a complex technical environment, Daimler AG maintains the objections against the KBA orders. After weighing all aspects, Daimler has refrained from taking a legal remedy in the public prosecutor’s administrative offense proceeding. It is in the Company’s best interest to end the administrative offense proceeding in a timely and comprehensive manner and thereby conclude this matter. -
Daimler at a Glance Financial Year 2017
Daimler at a Glance Financial Year 2017 www.daimler.com Daimler at a Glance 3 Group 4 Mercedes-Benz Cars 6 Daimler Trucks 12 Mercedes-Benz Vans 18 Daimler Buses 22 Daimler Financial Services 26 Our Brands and Divisions 30 All information in this brochure is current as of the publication date (February 2018). DAIMLER AT A GLANCE 3 Daimler at a Glance Daimler AG is one of the world’s most success- of the world and has production facilities in ful automotive companies. With its divisions Europe, North and South America, Asia, and Mercedes-Benz Cars, Daimler Trucks, Merce- Africa. des-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one Its current brand portfolio includes, in addi- of the biggest producers of premium cars tion to the world’s most valuable premium and the world’s biggest manufacturer of com- automotive brand, Mercedes-Benz (Source: mercial vehicles with a global reach. Daimler Interbrand-Study „The Anatomy of Growth“, Financial Services provides fi nancing, leasing, 10/5/2016), as well as Mercedes-AMG, fl eet management, insurance, fi nancial invest- Mercedes-Maybach and Mercedes me, the ments, credit cards, and innovative mobility brands smart, EQ, Freightliner, Western Star, services. BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: The company’s founders, Gottlieb Daimler Mercedes-Benz Bank, Mercedes-Benz Financial and Carl Benz, made history with the invention Services, Daimler Truck Financial, moovel, of the automobile in the year 1886. As a pio- car2go and mytaxi. The company is listed on neer of automotive engineering, it is a motiva- the stock exchanges of Frankfurt and Stuttgart tion and commitment of Daimler to shape (stock exchange symbol DAI). -
The Nearly Forgotten Story of the Mercedes from Long Island
Article by PhotogrAPhy by MichAel SAleMi DAviD gooley The nearly forgotten story of the Mercedes from Long Island ven Mercedes enthusiasts barely remember, but when Vance, been making pianos since 1853 in New York. These are two compa- Alabama, was just a newly renamed speck on the map of our nies with long histories as leaders in their fields. Automotive engineer- agrarian south, Astoria in the rural borough of Queens, across ing and piano manufacturing are seemingly diametrically opposed E industries. Yet more than a century ago, the principals behind these the East River from Manhattan in New York, became the home of the firms, Gottlieb Daimler and William Steinway, became partners, with Daimler Motor Company (DMC), followed by the Daimler Manufactur- the vision of bringing Daimler’s products to the new world. ing Company (DMFG) and the American Mercedes. History often gets misinterpreted as it is abridged. There is a Mercedes-Benz and Steinway are two of the world’s most recognized romantic story, really somewhat of a fantasy, that Steinway & Sons and respected trademarks. Just as the three-pointed star adorns the grille built Mercedes cars in New York at the turn of the 20th century. or hood of every Mercedes, similarly, on the fallboard and right side of This whimsical assessment is only directionally correct. Steinway the case of most concert pianos is an equally recognized and respected & Sons the company never built cars, only pianos. Further, neither trademark: Steinway & Sons. Steinway, older even than Mercedes, has William Steinway nor Gottlieb Daimler lived to see an American The Star® 42 January-February 2011 The products of the industrial age. -
List of Important Inventions & Their Inventors
List of Important Inventions & their Inventors LIST OF IMPORTANT INVENTIONS & THEIR INVENTORS INVENTIONS INVENTOR YEAR COUNTRY Electric Iron H.W. Seeley 1882 U.S.A Electric Motor Moritz Jacobi 1834 Russia Evolution, theory of Charles Darwin 1858 England Film sound Dr. Le de Forest 1923 U.S.A Glider Sir George Calyey 1853 England Insulin Sir Frederick Banting 1923 Canada Safety Match J.E. Lundstrom 1855 Sweden Motor car, Petrol Karl Benz 1885 Germany Radium Marie & Pierre Curie 1898 France Rubber (vulcanized) Charles Goodyear 1841 U.S.A Safety Lamp Sir Humphry Davy 1816 England Telescope Hans Lippershey 1608 Netherlands Television John Logic Baird 1926 Scotland Thermometer Galileo 1593 Italy Valve. Radio Sir J.A Fleming 1904 Britain Printing Press Johannes Gutenberg 1440 Germany Pocket Watch Peter Henlein 1510 Germany Microscope Zacharis Janssen 1590 Netherlands Logarithms, Napier Bones & John Napier 1590s Scotland decimal point Automatic Calculator Wilhelm Schickard 1623 Germany Adding Machine Blaise Pascal 1642 France Barometer Evangelista Torricelli 1643 Italy Air Pump Otto Von Guericke 1650 Germany Bacteria Antonie Van Leeuwenhoek 1665 Netherlands Pendulum Clock Christian Huygens 1657 Netherlands Gravity & Reflecting Isaac Newton 1668 England telescope Clarinet Johann Christoph Denner 1690 Germany Steam Engine Thomas Savery 1698 UK Piano Bartolomeo Cristofori 1700 Italy Centigrade Scale Anders Celsius 1742 Sweden Electroscope Jean Nollet 1748 France Lightning Conductor Benjamin Franklin 1752 USA Hydrogen Henry Cavendish 1766 England Chlorine Karl Wilhelm Scheele 1774 Sweden Ship (Steam) J.C Perier 1775 France Oxygen Antoine Laurent Lavoisier 1775 France Page 1 List of Important Inventions & their Inventors Submarine David Bushnell 1776 USA Hot Air Balloon Josef & Etienne Montgolfier 1783 France Tungsten Juan José Elhuyar Lubize & 1783 Spain Fausto de Elhuyar Bifocal Lens Benjamin Franklin 1784 USA Parachute Jean Pierre Blanchard 1785 France Steam Boat John Fitch 1786 USA Guillotin Dr. -
Automobile Technology
Automobile Technology By Austin William Lynn Jean J. Lenoir Built first successful internal combustion engine in 1858 in Belgium. This single cylinder engine burnt a mixture of coal gas and air ignited by a spark. He later improved the design by using petroleum and a primitive carburetor. Lenoir’s improved version of his engine was put on this 3 wheel wagon which made a historic 50 mile trip. 1885 Gottlieb Daimler invented what is recognized as prototype of the modern gasoline engine. It had a vertical cylinder and fuel injected through a carburetor. Daimler first built a two-wheeled vehicle the "Reitwagen" (Riding Carriage) with this engine and a year later built the world's first four-wheeled motor vehicle. Mass production • By the early 1900’s mass production of cars was started in the United States by companies Ford and Oldsmobile • By 1914 Ford was producing the “Model T” every 15 minutes, so fast that they had to paint them all black with one kind of paint or else they wouldn’t dry fast enough. Model T specs • 4 cylinder engine • 20 horse power • Top speed:45mph • No gas pedal, had throttle lever on steering column. Modern Automobile Engine •Air and fuel mixture goes into cylinder. •When mixture ignites the explosion forces the piston to move up and down. •The piston is connected to a crank that it turns. •The crank goes out to the transmission where the energy is transferred to the drive train and then to the wheels. Advancements • Over the last century auto technology has advanced greatly.