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MERCEDES-BENZ Prepared By
Bhartidasan University Tiruchirappalli Project Report On MERCEDES-BENZ Prepared By MAHESHKUMAR DEVARAJ MBA 2ND SEM Roll no. :-BM100728 Exam no:- 10295229 Guided By Professor:- Mr. Abhijit rane College:- Mumbai school of business Academic Year July 2010-july 2012 Submitted To Bhartidasan University Tiruchirappalli DECLARATION I Maheshkumar Devaraj, student of MBA of Mumbai school of Business hereby declare that the project work presented in this report is my own work. The aim of this study is to understand the general information of Mercedes-Benz. I guarantee that this project report has not been submitted for the awards to any other university for degree, diploma or any other such prizes. CERTIFICATE This is to certify that the Project Report entitled “An Overview of Mercedes-Benz ” is a bonafied of project work done by MAHESHKUMAR DEVARAJ submitted to the Bharathidasan University in partial fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION and that the dissertation has not previously formed the basis for the award of any other Degree, Diploma, Associate ship, Fellowship or other title and that the project report represents independent and original work on the part of the candidate under my guidance. Signature of the Guide Signature of the Supervisor Signature of the Coordinator Director Signature of the Internal Examiner Signature of the External AKNOWLEDGEMENT A successful project can never be prepared by the single effort of the person to whom project is assigned, but it also the hardwork and guardianship of some conversant person who helped the undersigned actively or passively in the completion of successful project. -
110 Years Since Mercedes' Dad Bought His First
110Years Since Mercedes' Dad Bought His First Car In 1897, successful German-born businessman Emil Jellinek bought his first car from genius inventor Gottlieb Daimler. He became an enthusias- tic fan of the automobile, took part in the earliest motor races, and quickly became the largest distributor of Daimler cars. A few months after Herr Daimler's death in 1900, Jellinek persuaded the management of the Daimler-Motoren-Gesellschaft to have its chief designer, legendary and visionary engineer Wilhelm Maybach, build a fast, lightweight Emil Jellinek didn't only love Daimler cars; he also and safe car. Jellinek also made a second sugges- doted on his daughter, Mercédès. tion: the new car should bear the name of his daughter, Mercédès, who was then ten years old. And what a new car it was. More advanced than any other of the time, there's no disputing that it set the pattern for all that was to come for many decades. Essentially, it defined the car as we know it today. Of course, during the previous 15 years since Karl Benz had patented his three-wheeler, all sorts of contraptions, both European and American, had been produced that proved capable of moving under their own power, more or less, but none but the 1901 Mercedes deserved billing as "The This example of the first Mercedes was owned by U.S. World’s First Modern Automobile." Instead of a millionaire William K. Vanderbilt. Note how modern the wooden frame, it featured pressed-steel chassis essentials of its design are compared to other cars of members. -
Intelligent Drive Next LEVEL on the Way Towards Autonomous Driving
Intelligent Drive next LEVEL on the way towards autonomous driving Daimler AG Dr. Eberhard Zeeb Senior Manager Function and Software Driver Assistance Systems RD/FA Pioneers of the Automobile Bertha Benz 1888 Daimler AG / Dr. Eberhard Zeeb / Intelligent Drive NEXT Level Pioneers of Safety Features: Safety with Tradition RD/FA Daimler AG / Dr. Eberhard Zeeb / Intelligent Drive NEXT Level Intelligent Drive: State-of-the-art in automated driving Car-to-X-Communication PRE-SAFE® PLUS Beltbag Remote Park-Pilot Active Lane Keeping Assist PRE-SAFE® Impulse Side DRIVE PILOT with Distance Pilot DISTRONIC, Steering ATTENTION ASSIST Pilot, Active Lane Change Assist, Active Emergency Stop Assist, PRE-SAFE® Speed Limit Pilot PRE-SAFE® Sound Active Braking Assist Active Blind Spot Assist with Pedestrian Detection, Cross-Traffic Function and Congestion Emergency Evasive Steering Assist Braking Function MULTIBEAM LED Headlights with Adaptive High Beam Assist RD/FA Daimler AG / Dr. Eberhard Zeeb / Intelligent Drive NEXT Level 4 Active Brake Assist with Cross-Traffic Function and Evasive Steering Assist • Slower moving or stopping vehicles: 0 – 155 mph • Standing vehicles: collision avoidance up to 43 mph, reduction of accident severity up to 62 mph • Pedestrians: collision avoidance up to 37 mph, reduction of accident severity up to 43 mph, Evasive Steering Assist if driver initiates steering maneuver • Detection of collision danger due to cross-traffic: • Situation adaptive boost of driver's braking power, if necessary up to full braking • Without driver reaction: autonomous emergency braking RD/FA Daimler AG / Dr. Eberhard Zeeb / Intelligent Drive NEXT Level Active Brake Assist with Evasive Steering Assist (Collision Prevention Assist) RD/FA DaimlerDaimler AG AG / / Michael Dr. -
Mercedesów, Które Były Praktycznie Niezrównane W Każdej Z Rozgrywanych Dyscyplin
Obaj wynalazcy i konstruktorzy szukali dla swoich wyrobów niepowtarzalnych znaków towarowych. Wynaleziony przez Gottlieba Daimlera nowoczesny silnik z początku nazywał się po prostu Daimler, a pojazd Karla Benza – po prostu Benz. Dopiero Emil Jellinek, fan motoryzacji z żyłką hazardu, pasjonat automobilizmu i wymagający klient DMG, żądający wciąż szybszych i mocniejszych samochodów, znalazł dla swoich pojazdów tę piękną nazwę. Wyścig samochodowy The Nice Week w marcu 1901 roku w Nicei zakończył się sensacyjnym zwycięstwem dwóch zgłoszonych przez Jellinka Mercedesów, które były praktycznie niezrównane w każdej z rozgrywanych dyscyplin. 23 czerwca 1902 roku nazwa Mercedes została oficjalnie zgłoszona jako znak towarowy. W czerwcu 1903 roku Emil Jellinek otrzymał zezwolenie na zmianę nazwiska z Jellinek na Jellinek-Mercedes. To prawdopodobnie jedyny w historii przypadek, żeby ojciec przyjął imię swojej córki. firmowy salon sprzedaży i serwis w Sosnowcu płyty podłogowej typu „sandwich”, w 1998 roku Po zarejestrowaniu nazwy Mercedes firma (34 mln złotych), a 1 maja 2004 roku, punktualnie pierwsze okienne kurtyny powietrzne oraz układ zyskała atrakcyjną nazwę marki, lecz brakowało z wejściem Polski do Unii Europejskiej, uroczyście utrzymywania odległości za poprzedzającym jej jeszcze charakterystycznego znaku handlowego. otwarto siedzibę spółek DaimlerChrysler w Polsce pojazdem DISTRONIC, w 1999 roku nowatorski Wówczas to synowie Gottlieba Daimlera: Paul i Adolf, oraz firmowy salon Mercedes-Benz w Warszawie układ zawieszenia Active Body Control (ABC), przypomnieli sobie symboliczny drogowskaz (inwestycja o wartości 250 mln złotych). w 2002 roku prewencyjny system ochrony w kształcie gwiazdy nakreślonej przez ojca pasażerów PRE-SAFE, natomiast w 2003 roku nad rysunkiem ich domu rodzinnego w Deutz Produkt pierwszą na świecie automatyczną skrzynię biegów koło Kolonii, wysłany do żony jako pocztówka Mercedes-Benz, światowy lider wśród producentów o siedmiu przełożeniach. -
The Austro Modern. Designers and Industrialists in the Innovation Network Austria - Czechoslovakia - Germany 1900 to 1939
The Austro Modern. Designers and Industrialists in the Innovation Network Austria - Czechoslovakia - Germany 1900 to 1939 (Source: www.tatra-club.com) Lecture at the Association of German Engineers, Berlin, Working Group History of Technology on March 11, 2021 Working Paper in the History of Mobility No. 24/2021 Richard Vahrenkamp Logistic Consulting Berlin Email: [email protected] Web: www.vahrenkamp.org Status: 28 March 2021 Content 1 Abstract ............................................................................................................................................... 2 2 Introduction ........................................................................................................................................ 3 4 Aircraft development at Austro Moderne ......................................................................................... 9 5 The designer Hans Ledwinka at Tatra .............................................................................................. 15 6 The role of the streamline in Austro Moderne ................................................................................ 20 7 The contribution of Bata to Austro Modernism .............................................................................. 25 8 Appendix diagram of the Austro network ........................................................................................ 28 9 Sources and literature ...................................................................................................................... -
Luxury Brand Positioning: History of an Idea with Mercedes-Benz
International Journal of Scientific Research and Review ISSN NO: 2279-543X Luxury Brand Positioning: History of an Idea with Mercedes-Benz Rajan Dhanda Research scholar, Department of Management Studies, M D S University Ajmer (Raj.) Dr. Ashish Pareek Associate Professor Department of Management Studies, M D S University Ajmer (Raj.) Abstract Luxury vehicles are high-end vehicles offering more comfort and safety than traditional vehicles. These vehicles offer higher performance and better handling than their traditional counterparts. Luxury vehicles are also considered as a status symbol for conspicuous consumption. When DaimlerChrysler entered India in February 1994 to set up Mercedes-Benz India Ltd, it was one of the first premium car manufacturers to drive on Indian roads. Seventeen years later, a range of international luxury car brands — from the sporty Porsche and regal Rolls-Royce to BMW and Jaguar— are fighting for space in the garages of India's rich and famous. In study we come to know the secret of maintaining leadership position in luxury car manufacturers. We come to know the Mercedes-Benz Market positioning strategies and brand positions being adopted by the Luxury car manufacturers. In study we explore brand positioning in regard to the current scenario for luxury car marketers for example-electric mobility. Key words: Mercedes-Benz, Luxury, Brand, Positioning, electric. Introduction Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India. Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. -
Retro Classics 2020
Beat: Automobiles Retro Classics 2020 27 February to 1 March Stuttgart, 22.02.2020, 03:44 Time USPA NEWS - Experience the future of the car as it has progressed over more than 100 years Factory-restored 300 SL Roadster, exclusive vehicles on offer from ALL TIME STARS and original replacement parts For the first time, all 20 approved German Mercedes-Benz Brand Clubs will be represented at the Retro Classics Mercedes-Benz Classic will participate in the press conference on 27 February 2020 at 11 a.m. Mercedes-Benz contacts for the media will be on-site at the Mercedes-Benz booth in Hall 1 on 27 and 28 February 2020 Stuttgart. At the 20th Retro Classics in Stuttgart from 27 February to 1 March 2020, Mercedes-Benz will be making the way this brand has been defining the future of motoring for over 100 years tangible: a Mercedes-Simplex 40 hp from 1903 and the Mercedes-Benz Concept EQA show car will be among the highlights of this year´s booth, covering more than 500 square metres, which can be found in Hall 1. Both these vehicles stand for the future of mobility in their respective historical periods. The Mercedes-Simplex models produced from 1902 onwards are the direct successors of the Mercedes 35 hp, the world´s first modern car dating from 1900. Soon after the success of the Mercedes 35 hp in the Nice Week in 1901, development of the new models began at Daimler-Motoren-Gesellschaft in Bad Cannstatt. With numerous innovations and improvements, especially in terms of easier operation (hence the name), the Mercedes Simplex set the standard for the future of the car. -
Making Bertha See
2013 IEEE International Conference on Computer Vision Workshops Making Bertha See Uwe Franke, David Pfeiffer, Clemens Rabe, Carsten Knoeppel, Markus Enzweiler, Fridtjof Stein, and Ralf G. Herrtwich Daimler AG - Research & Development, 71059 Sindelfingen, Germany [email protected] Abstract With the market introduction of the 2014 Mercedes-Benz S-Class vehicle equipped with a stereo camera system, au- tonomous driving has become a reality, at least in low speed highway scenarios. This raises hope for a fast evolution of autonomous driving that also extends to rural and ur- ban traffic situations. In August 2013, an S-Class vehi- cle with close-to-production sensors drove completely au- tonomously for about 100 km from Mannheim to Pforzheim, Germany, following the well-known historic Bertha Benz Memorial Route. Next-generation stereo vision was the main sensing component and as such formed the basis for Figure 1: Autonomous vehicle ”Bertha”, a 2014 Mercedes- the indispensable comprehensive understanding of com- Benz S-Class with well-integrated close-to-production sen- plex traffic situations, which are typical for narrow Eu- sors driving fully autonomously on open public roads. ropean villages. This successful experiment has proved both the maturity and the significance of machine vision for autonomous driving. This paper presents details of villages in the Black Forest. It stopped in front of red traffic the employed vision algorithms for object recognition and lights, made its way through a lot of roundabouts, planned tracking, free-space analysis, traffic light recognition, lane its path through narrow passages with oncoming vehicles recognition, as well as self-localization. and numerous cars parked on the road, and gave the right of way to crossing pedestrians. -
61 DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi
Wahana, Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017 DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi Komunikasi Bisnis Prasetyo Adinugroho Universitas Persada Indonesia Y.A.I, Email: [email protected] Abstract This study aims to reveal, explain and analyze the visual design in automotive marketing and the desired image of the visual design. In addition, this study also describes and analyzes the layout, typography, and color visual design that illustrates excellence cars sold. The theory used in this research is the theory of imaging of the image Liliweri present (current image) is the image of an image to get a good impression gained from other people about the company or other matters relating to the products. This refers to the image to be conveyed to the public on the visual design has been designed by the company Mercedes Benz, Hyundai, and Mazda. This type of research is qualitative with the object of his research is the visual design of the company Mercedes Benz, Hyundai and Mazda. The informants in this study is Rahmadina Anggraini as Manager of Marketing PT. Mercedes Benz Indonesia, then Molly Munir as Manager of Marketing PT. Hyundai Mobil Indonesia and also Astrid Ariani Wijaya as Marketing Manager PT. Mazda Motor Indonesia. The results showed that in the manufacture of that product brochures displayed can give the image that we want to get positive results in the community. So we want to show the products in accordance with the character of the product, the product on the layout to be adjusted by the background color of the product with the product along with the tagline, headlines and company logo. -
Das Schnauferldas Offizielles Magazin Des Allgemeinen Schnauferl- Des V
DAS SCHNAUFERL OFFIZIELLES MAGAZIN DES ALLGEMEINEN SCHNAUFERL- CLUB E. V. (ASC) GEGRÜNDET 1900 Ausgabe 06/2016 Ältestes Autler-Magazin Deutschlands seit 1901 www.asc-schnauferlclub.com Messing-Trilogie Arlberg Classic Masterpieces & Style Inhalt Vorwort Messing-Trilogie im Juli Alle zwei Jahre – abwechselnd mit der Bertha Benz-Fahrt – finden im Juli an drei Wochenenden hintereinander reichhaltige Betätigungsmöglichkeiten für etwas ältere Fahrzeuge statt. Während Liebe Schnauferldamen, in Ibbenbüren jedes Jahr nur reine Messingautos (also bis Baujahr 1918) unterwegs sind, hat man in Landsberg am Lech und in Garmisch-Partenkirchen den Altersschnitt etwas weiter gefasst und die Gruppe C (bis 1930) dazu genommen. Da gibt es doch tatsächlich ganz Unentwegte, die alle liebe Schnauferlbrüder, drei Veranstaltungen wahrnehmen, wobei sich die kurze Distanz von 80 km zwischen Landsberg und Garmisch bestens eignet, ein paar Tage Urlaub im schönen Oberbayern zu machen. Voraus- gesetzt das Wetter spielt mit, was dieses Jahr nicht unbedingt der Fall war. Das Ein-und Zwei- Titelbild: Die Saison ist in vollem Gange, die Veran- zylinder Kriterium (28. - 31. Juli) wird in Heft 7 ausführlich behandelt. staltungen häufen sich und wer die eine Einer von 20 je gebauten oder andere gerne bestreiten möchte, der Simson Supra 8 A aus dem Fahrzeugmuseum Suhl tut das beim entsprechenden Organisator 1. 8-Zylinder in Reihe, 4673 ccm, 90 PS, kund und zu wissen. Dazu erhält er von je- Teilnehmer am Concours nem eine Ausschreibung mit Nennformular Schloss Dyck Internationale Wanderfahrt und Schnauferltreffen Ibbenbüren mehr auf Seite 18 zugeschickt, oder kann es aus dem Inter- net herunterladen. Da wird nach Fahrer(in), Beifahrer(in), Marke, Typ, Baujahr und den Messing von der Stadtverwaltung Bild: René Hey technischen Daten gefragt, manchmal auch Classic Driver in welchem Club der Betroffene Mitglied ist Wie seit 25 Jahren in Folge (!!) fand auch in diesem Jahr zwischen den Verpflegungsstops betrug selten mehr als und eventuell auch, ob das Auto über einen FIVA-Wagenpass verfügt. -
NUDNIK Forgetting Josef Ganz Rémy Markowitsch
NUDNIK Forgetting Josef Ganz Rémy Markowitsch Maikäfer (From the Photo Archive of Josef Ganz, 1930-1933) Rémy Markowitsch Nudnik: Forgetting Josef Ganz Combining sculptural and multimedia works and archival ma- terials, the spatially expansive installation Nudnik: Forgetting Josef Ganz by Swiss artist Rémy Markowitsch deals with the Jewish engineer and journalist Josef Ganz. The artist presented his works in a cabinet space with two connecting corridors at the 2016 exhibition Wolfsburg Unlimited: A City as World La- boratory, the first show curated by Ralf Beil at Kunstmuseum Wolfsburg. The work consists not just of an aesthetic transfe- rence of Ganz’s photographic negatives and written documents to a presentation of large prints or as a video, but by way of the artist’s associative approach represents, as it were, the transil- lumination and “defoliation” of the history of a major figure in the automobile industry of the twentieth century, a figure ba- rely known until now. The processes of defoliation and transillumination, ex- posing hidden narratives, (material) conditions, and webs of relations, are defining aspects of Rémy Markowitsch’ s artistic approach. Driven in his work by certain stories, biographies, and literatures, since 1993 the artist has revealed the results of his research in photographic transilluminations. Just as the term from the realm of radiology describes, the relevant motif is penetrated, x-rayed, and superimposed with a different mo- tif. At the very moment when the photographic images shift from an opaque to a lucid state, they overlap one another. In Moving Forward so doing, the support material moves to the foreground, mat- rix dots become visible as grains and the representation is no longer focused on the act of illustration, but encourages simul- taneous examination. -
WHEELS: the HORSELESS CARRIAGE – Part 1
PRESENTS WHEELS: THE HORSELESS CARRIAGE – Part 1 Researched and Compiled by William John Cummings BRIEF CHRONOLOGY OF THE EVOLUTION OF THE MODERN AUTOMOBILE – 1 A Frenchman named Etienne Lenoir In August, 1888, William Steinway, patented the first practical gas engine in owner of Steinway & Sons piano factory, Paris in 1860 and drove a car based on the talked to Gottlieb Daimler about U.S. design from Paris to Joinville in 1862. manufacturing right and by September had a deal. By 1891 the Daimler Motor In 1862, Alphonse Bear de Rochas Company, owned by Steinway, was figured out how to compress the gas in the producing petrol engines for tramway same cylinder in which it was to burn. cars, carriages, quadricycles, fire engines This process of bringing the gas into the and boats in a plant in Hartford, cylinder, compressing it, combusting the Connecticut. compressed mixture, then exhausting it is known as the Otto cycle, or four cycle engine. Siegfried Marcus, of Mecklenburg, Germany, built a car in 1868 and showed one at the Vienna Exhibition of 1873. In 1876, Nokolaus Otto patented the Otto cycle engine which de Rochas had neglected to do. Daimler-Phoenix Automobile – 1899-1902 BRIEF CHRONOLOGY OF THE EVOLUTION OF THE MODERN AUTOMOBILE – 2 In 1871, Dr. J.W. Carhart, professor of Thirteen Duryeas of the same design physics at Wisconsin State University, and were produced in 1896, making it the the J.I. Case Company built a working first production car. In 1898 the brothers steam car. It was practical enough to went their separate ways and the Duryea inspire the State of Wisconsin to offer a Motor Wagon Company was closed.