DOCSLIB.ORG

Sustainable Cars: Chemicals As Part of the Solution

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Sustainable Cars: Chemicals As Part of the Solution Sustainable Cars: Chemicals as Part of the Solution The Automobile: 1885–2010 125125 yearsyears ofof evolution,evolution, techniquestechniques andand materialsmaterials rdANNUAL MEETING 43 3-7 October 2009 Content History of cars evolution: We hereby express our sincere thanks to the persons who have devoted time and efforts to ■ Pre-1900: Once upon a time… realize this joint EPCA – CEFIC Exhibition on Food for thought: Were cars more sustainable “Sustainable Cars: Chemicals as Part of the than horses in the 19th Century? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 2 Solution”. All have shared their passion for cars and bundled together their ■ 1885 – 1900 The Golden Age: On the road organizational, communication and drafting Food for thought: The 3 types of energy: steam, skills. Thanks to these joint contributions, we electricity, and gasoline _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 4 are now able to show with pride that chemicals are part of the solution in ■ 1900 – 1945 Mass production and producing sustainable cars at EPCA’s post-war developments 43rd Annual Meeting dedicated to coping with Food for thought: Methods of production: challenges through sustainable development. Benz/Oldsmobile/ford _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 6 We would like to express our special thanks to ■ 1945 – 2000 Sustainability, safety, comfort Dr. Dominique Cruyt, former EPCA President, Food for thought: Raw materials, wood or who, allowed us to have access to his plastics? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 9 publication on the history of cars and petrochemicals. He also allowed us to publish ■ 2000 – Future The next steps: the English version of his cartoon strip on the Chemicals as part of the solution test drive by Bertha Benz in 1887 in the Food for thought: Chemical products and “Dreirad” developed by Carl Benz. This cartoon categories in cars _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 13 is attached to the brochure. ■ Exhibition Catalogue _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 15 Dr. Albert Heuser C. Demeestere President EPCA Secretary General EPCA Automobile timeline_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Insert Thank you words Sustainability and cutting edge technology are key issues for the development of a low carbon economy and a less polluted environment. The European Petrochemical Association (EPCA) is organizing its 43rd Annual Meeting on the theme: “Turbulent Times for Chemicals: Coping with Challenges through Sustainable Development”. In the context of this year’s meeting, EPCA organizes, together with Cefic (The European Chemical Industry Council), an Exhibition in the Mercedes Welt am Salzufer in Berlin. The Exhibition is linked to EPCA’s general topic with its main theme being: “Sustainable Cars: Chemicals as part of the Solution”. Indeed, the car industry and the chemical industry are team players with same goal: ecological, economical and human sustainability. This brochure explains the car’s evolution and intends to demonstrate that since the introduction of petrochemicals into the production of cars, they have become more sustainable. Chemicals in cars have allowed the production of cars that are lighter and consume less fuel. CO2 emissions have been reduced and the well-being and safety of passengers and drivers has been increased. A car today has 4 times more chemical components than fifty years ago. The cooperation between the car industry and the chemical industry results in higher energy efficiency and provides sustainable solution. SUSTAINABLE CARS: CHEMICALS AS PART OF THE SOLUTION EXHIBITION 2009 EPCA-CEFIC 1 Pre 1900: Once upon a time … From horses to horse power! Did you know? Once upon a time horses pulled carriages. Other than walking, • Leonardo Da Vinci first thought of the horses were the only real means of transport for centuries. idea of a machine to transport people? They pulled carts, stagecoaches, covered wagons, and delivery vans. So why were people so quick to give up horses for cars? • The very first headquarters of Daimler Well, believe it or not the answer lies in ‘manure’! Barge loads of in 1882 was a cottage in Stuttgart? horse feed had to be ferried into cities across the world only to Unfortunately the neighbors reported be barged out again – but this time as muck. You can imagine them to the police as counterfeiters both the smell and the flies during the long hot summer who then raided the house but found months! With cars, it was very different. You didn’t have to feed only car engines. them and they certainly didn’t cover streets with manure! The race is on! Key Milestone! In 1872, two men by the name of Daimler and Maybach • Belgian Jean-Joseph-Etienne Lenoir was started working at the world's largest manufacturer of the first man to build a hydro-carbon stationary engines of the time - the Deutz-AG- powers-D“horseless carriage”. His car Gasmotorenfabrik in Cologne. Together with a designer called managed to reach a speed of 3 miles Otto they focused on gas-engine development culminating in per hour (mph). the invention of the Four-stroke cycle also known as the Otto Cycle which was characterized by four piston strokes - intake, compression, power, and exhaust. Otto hoped his invention would replace the steam engines predominant in those years. However, unknown to Otto, Daimler, and Maybach … at the very same time in Mannheim in1878 Karl Benz was concentrating all his efforts on creating a reliable two-stroke gas engine based on the same principle. But this wasn’t to be the only complication as serious personal differences arose between Otto & Daimler - Otto was jealous of the former’s • German Gottlieb Daimler and Wilhelm university background and knowledge. This lead to Daimler Maybach had the envious job as being fired in 1880 and Maybach resigning later. Daimler and “Inventors”. In1885 they invented the Maybach then decided to open what could be called the “first modern petrol engine to fit to a two- car garage” by founding the Daimler Motoren Gesellshaft wheeled vehicle and the ‘motorcycle’ (DMG) in Stuttgart. was born. But this wasn’t enough for our intrepid inventors! In the same year they managed to put the same engine into both a boat and a stagecoach! Four-Stroke Otto Cycle Gottlieb Daimler in his 1186 4-wheel carriage, driven by his son Paul 2 EPCA-CEFIC EXHIBITION 2009 SUSTAINABLE CARS: CHEMICALS AS PART OF THE SOLUTION Wilhelm MAYBACH Daimler always favoured privilege engine- Benz fovoured car manufacturing. manufacturing until his death in 1900. His loyal Instead of proposing an adapted assistant, Maybach, would carry on this development horse carriage, his tricycle would be and produce an automobile (the Simplex Mercedes) in the first “genuine” gasoline car to be 1901, which soon made all other cars look old-fashioned. designed, produced and sold. With 500 units per year at the end of the 19th century, Benz became the largest car-producer in the world. Cars: more sustainable than horses in the 19th Century? Using horse + carriages as a means of transport also had an environmental and economical impact: ENIVRONMENTAL ISSUES IN CITIES: TRAFFIC JAM People often believe that the traffic jam is a modern phenomenon and often look back on the “good old times”. Take a look at this 100-years old picture taken near Piccadilly in London and just imagine,that on top of the congestion how an maneuverable a horse carriage was! ENVIRONMENTAL ISSUES IN THE COUNTRYSIDE: MECHANICAL BANG-BANG! : Farmers were generally opposed to cars in England and in the US, until Ford convinced them that the “T-model” was also designed and priced for them: a “large and rustic all –rounder” on high wheels, ideal for bumpy roads. ECONOMIC SUSTAINABILITY: HORSES, QUITE COSTLY… Check out this self-explanatory strip from Italy: SUSTAINABLE CARS: CHEMICALS AS PART OF THE SOLUTION EXHIBITION 2009 EPCA-CEFIC 3 1885 - 1900 The Golden Age : Progress accelerates! Key milestone! In 1895, Benz designed the first ever truck in history, with some • In 1889 Daimler-Maybach built the first parts later being modified by the world’s first bus company: car NOT shaped in the style of a horse- Netphener.
Load more

Recommended publications
  • MERCEDES-BENZ Prepared By
    Bhartidasan University Tiruchirappalli Project Report On MERCEDES-BENZ Prepared By MAHESHKUMAR DEVARAJ MBA 2ND SEM Roll no. :-BM100728 Exam no:- 10295229 Guided By Professor:- Mr. Abhijit rane College:- Mumbai school of business Academic Year July 2010-july 2012 Submitted To Bhartidasan University Tiruchirappalli DECLARATION I Maheshkumar Devaraj, student of MBA of Mumbai school of Business hereby declare that the project work presented in this report is my own work. The aim of this study is to understand the general information of Mercedes-Benz. I guarantee that this project report has not been submitted for the awards to any other university for degree, diploma or any other such prizes. CERTIFICATE This is to certify that the Project Report entitled “An Overview of Mercedes-Benz ” is a bonafied of project work done by MAHESHKUMAR DEVARAJ submitted to the Bharathidasan University in partial fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION and that the dissertation has not previously formed the basis for the award of any other Degree, Diploma, Associate ship, Fellowship or other title and that the project report represents independent and original work on the part of the candidate under my guidance. Signature of the Guide Signature of the Supervisor Signature of the Coordinator Director Signature of the Internal Examiner Signature of the External AKNOWLEDGEMENT A successful project can never be prepared by the single effort of the person to whom project is assigned, but it also the hardwork and guardianship of some conversant person who helped the undersigned actively or passively in the completion of successful project.
    [Show full text]
  • 110 Years Since Mercedes' Dad Bought His First
    110Years Since Mercedes' Dad Bought His First Car In 1897, successful German-born businessman Emil Jellinek bought his first car from genius inventor Gottlieb Daimler. He became an enthusias- tic fan of the automobile, took part in the earliest motor races, and quickly became the largest distributor of Daimler cars. A few months after Herr Daimler's death in 1900, Jellinek persuaded the management of the Daimler-Motoren-Gesellschaft to have its chief designer, legendary and visionary engineer Wilhelm Maybach, build a fast, lightweight Emil Jellinek didn't only love Daimler cars; he also and safe car. Jellinek also made a second sugges- doted on his daughter, Mercédès. tion: the new car should bear the name of his daughter, Mercédès, who was then ten years old. And what a new car it was. More advanced than any other of the time, there's no disputing that it set the pattern for all that was to come for many decades. Essentially, it defined the car as we know it today. Of course, during the previous 15 years since Karl Benz had patented his three-wheeler, all sorts of contraptions, both European and American, had been produced that proved capable of moving under their own power, more or less, but none but the 1901 Mercedes deserved billing as "The This example of the first Mercedes was owned by U.S. World’s First Modern Automobile." Instead of a millionaire William K. Vanderbilt. Note how modern the wooden frame, it featured pressed-steel chassis essentials of its design are compared to other cars of members.
    [Show full text]
  • Press Information
    Press Information 22 January 2021 BharatBenz and Motherson Group unveil ‘BSafe Express’ for Vaccine Transportation • DICV joins hands with the Motherson Group for the premiere of ‘BSafe Express’, a specialized, first-of-its-kind reefer truck to safely transport vaccines across India • Overcomes cold-chain distribution challenges with maximum uptime and faster turnaround; protects vaccines end to end from shipment to final delivery • Mr. Satyakam Arya, Managing Director and CEO, Daimler India Commercial Vehicles: “The combination of a strong, reliable chassis with a lightweight, insulated reefer and state-of-the-art connectivity device makes BharatBenz’s ‘BSafe Express’ the perfect solution to India’s cold-chain infrastructure challenge. With this truck, we can deliver vaccines in perfect condition to even the most remote destinations, bringing hope of a return to normalcy to over 1.3 billion people.” New Delhi– Daimler India Commercial Vehicles (DICV), in collaboration with Motherson Group, today unveiled the BharatBenz ‘BSafeExpress’, a specialized reefer truck designed for the safe transportation of COVID-19 vaccines. Equipped with state-of-the-art connectivity, the BSafeExpress uses newly developed refrigeration units that ensure the temperature and stability of the vaccines is accurately monitored and maintained at all stages of delivery. Mr. Satyakam Arya, Managing Director, and CEO, Daimler India Commercial Vehicles: “The combination of a strong, reliable chassis with a lightweight, insulated reefer and state-of-the-art connectivity device makes BharatBenz’s ‘BSafe Express’ the perfect solution to India’s cold-chain infrastructure challenge. With this truck, we can deliver vaccines in perfect condition to even the most remote destinations, bringing hope of a return to normalcy to over 1.3 billion people.” Daimler India Commercial Vehicles, Corporate Communications Mr.
    [Show full text]
  • ACEA – E10 Petrol Fuel: Vehicle Compatibility List
    List of ACEA member company petrol vehicles compatible with using ‘E10’ petrol 1. Important notes applicable for the complete list hereunder The European Union Fuel Quality Directive (1) introduced a new market petrol specification from 1st January 2011 that may contain up to 10% ethanol by volume (10 %vol). Such petrol is commonly known as ‘E10’. It is up to the individual country of the European Union and fuel marketers to decide if and when to introduce E10 petrol to the market and so far E10 petrol has only been introduced in Finland, France, Germany and Belgium. For vehicles equipped with a spark-ignition (petrol) engine introduced into the EU market, this list indicates their compatibility (or otherwise) with the use of E10 petrol. 2. Note In countries that offer E10 petrol, before you fill your vehicle with petrol please check that your vehicle is compatible with the use of E10 petrol. If, by mistake, you put E10 petrol into a vehicle that is not declared compatible with the use of E10 petrol, it is recommended that you contact your local vehicle dealer, the vehicle manufacturer or roadside assistance provider who may advise that the fuel tank be drained. If it is necessary to drain the fuel from the tank then you should ensure it is done by a competent organisation and the tank is refilled with the correct grade of petrol for your vehicle. Owners experiencing any issues when using E10 petrol are advised to contact their local vehicle dealer or vehicle manufacturer and to use instead 95RON (or 98RON) petrol that might be identified by ‘E5’ (or have no specific additional marking) in those countries that offer E10 petrol.
    [Show full text]
  • Internal and External Combustion Engine Classifications: Gasoline
    Internal and External Combustion Engine Classifications: Gasoline and diesel engine classifications: A gasoline (Petrol) engine or spark ignition (SI) burns gasoline, and the fuel is metered into the intake manifold. Spark plug ignites the fuel. A diesel engine or (compression ignition Cl) bums diesel oil, and the fuel is injected right into the engine combustion chamber. When fuel is injected into the cylinder, it self ignites and bums. Preparation of fuel air mixture (gasoline engine): * High calorific value: (Benzene (Gasoline) 40000 kJ/kg, Diesel 45000 kJ/kg). * Air-fuel ratio: A chemically correct air-fuel ratio is called stoichiometric mixture. It is an ideal ratio of around 14.7:1 (14.7 parts of air to 1 part fuel by weight). Under steady-state engine condition, this ratio of air to fuel would assure that all of the fuel will blend with all of the air and be burned completely. A lean fuel mixture containing a lot of air compared to fuel, will give better fuel economy and fewer exhaust emissions (i.e. 17:1). A rich fuel mixture: with a larger percentage of fuel, improves engine power and cold engine starting (i.e. 8:1). However, it will increase emissions and fuel consumption. * Gasoline density = 737.22 kg/m3, air density (at 20o) = 1.2 kg/m3 The ratio 14.7 : 1 by weight equal to 14.7/1.2 : 1/737.22 = 12.25 : 0.0013564 The ratio is 9,030 : 1 by volume (one liter of gasoline needs 9.03 m3 of air to have complete burning).
    [Show full text]
  • Mercedesów, Które Były Praktycznie Niezrównane W Każdej Z Rozgrywanych Dyscyplin
    Obaj wynalazcy i konstruktorzy szukali dla swoich wyrobów niepowtarzalnych znaków towarowych. Wynaleziony przez Gottlieba Daimlera nowoczesny silnik z początku nazywał się po prostu Daimler, a pojazd Karla Benza – po prostu Benz. Dopiero Emil Jellinek, fan motoryzacji z żyłką hazardu, pasjonat automobilizmu i wymagający klient DMG, żądający wciąż szybszych i mocniejszych samochodów, znalazł dla swoich pojazdów tę piękną nazwę. Wyścig samochodowy The Nice Week w marcu 1901 roku w Nicei zakończył się sensacyjnym zwycięstwem dwóch zgłoszonych przez Jellinka Mercedesów, które były praktycznie niezrównane w każdej z rozgrywanych dyscyplin. 23 czerwca 1902 roku nazwa Mercedes została oficjalnie zgłoszona jako znak towarowy. W czerwcu 1903 roku Emil Jellinek otrzymał zezwolenie na zmianę nazwiska z Jellinek na Jellinek-Mercedes. To prawdopodobnie jedyny w historii przypadek, żeby ojciec przyjął imię swojej córki. firmowy salon sprzedaży i serwis w Sosnowcu płyty podłogowej typu „sandwich”, w 1998 roku Po zarejestrowaniu nazwy Mercedes firma (34 mln złotych), a 1 maja 2004 roku, punktualnie pierwsze okienne kurtyny powietrzne oraz układ zyskała atrakcyjną nazwę marki, lecz brakowało z wejściem Polski do Unii Europejskiej, uroczyście utrzymywania odległości za poprzedzającym jej jeszcze charakterystycznego znaku handlowego. otwarto siedzibę spółek DaimlerChrysler w Polsce pojazdem DISTRONIC, w 1999 roku nowatorski Wówczas to synowie Gottlieba Daimlera: Paul i Adolf, oraz firmowy salon Mercedes-Benz w Warszawie układ zawieszenia Active Body Control (ABC), przypomnieli sobie symboliczny drogowskaz (inwestycja o wartości 250 mln złotych). w 2002 roku prewencyjny system ochrony w kształcie gwiazdy nakreślonej przez ojca pasażerów PRE-SAFE, natomiast w 2003 roku nad rysunkiem ich domu rodzinnego w Deutz Produkt pierwszą na świecie automatyczną skrzynię biegów koło Kolonii, wysłany do żony jako pocztówka Mercedes-Benz, światowy lider wśród producentów o siedmiu przełożeniach.
    [Show full text]
  • Daimler Annual Report 2014
    Annual Report 2014. Key Figures. Daimler Group 2014 2013 2012 14/13 Amounts in millions of euros % change Revenue 129,872 117,982 114,297 +10 1 Western Europe 43,722 41,123 39,377 +6 thereof Germany 20,449 20,227 19,722 +1 NAFTA 38,025 32,925 31,914 +15 thereof United States 33,310 28,597 27,233 +16 Asia 29,446 24,481 25,126 +20 thereof China 13,294 10,705 10,782 +24 Other markets 18,679 19,453 17,880 -4 Investment in property, plant and equipment 4,844 4,975 4,827 -3 Research and development expenditure 2 5,680 5,489 5,644 +3 thereof capitalized 1,148 1,284 1,465 -11 Free cash flow of the industrial business 5,479 4,842 1,452 +13 EBIT 3 10,752 10,815 8,820 -1 Value added 3 4,416 5,921 4,300 -25 Net profit 3 7,290 8,720 6,830 -16 Earnings per share (in €) 3 6.51 6.40 6.02 +2 Total dividend 2,621 2,407 2,349 +9 Dividend per share (in €) 2.45 2.25 2.20 +9 Employees (December 31) 279,972 274,616 275,087 +2 1 Adjusted for the effects of currency translation, revenue increased by 12%. 2 For the year 2013, the figures have been adjusted due to reclassifications within functional costs. 3 For the year 2012, the figures have been adjusted, primarily for effects arising from application of the amended version of IAS 19. Cover photo: Mercedes-Benz Future Truck 2025.
    [Show full text]
  • Daimler-Benz AG Stuttgart Annual Report 1985
    Daimler-Benz Highlights Daimler-Benz AG Stuttgart Annual Report 1985 Page Agenda for the Stockholders' Meeting 5 Members of the Supervisory Board and the Board of Management 8 Report of The Board of Management 11 Business Review 11 Outlook 29 100 Years of The Automobile 35 Research and Development 59 Materials Management 64 Production 67 Sales 71 Employment 77 Subsidiaries and Affiliated Companies 84 Report of the Supervisory Board 107 Financial Statements of Daimler-Benz AG 99 Notes to Financial Statements of Daimler-Benz AG 100 Proposal for the Allocation of Unappropriated Surplus 106 Balance Sheet as at December 31,1985 108 Statement of Income ForThe Year Ended December 31,1985 110 Consolidated Financial Statements 111 Notes to Consolidated Financial Statements 112 Consolidated Balance Sheet as of December 31,1985 122 Consolidated Statement of Income For The Year Ended December 31,1985 124 Tables and Graphs 125 Daimler-Benz Highlights 126 Sales and Production Data 129 Automobile Industry Trends in Leading Countries 130 3 for the 90th Stockholders' Meeting being held on Wednesday, July 2,1986 at 10:00 a.m. in the Hanns-Martin-Schleyer-Halle in Stuttgart-Bad Cannstatt, MercedesstraBe. 1. Presentation of the audited financial statements as of 3. Ratification of the Board of December 31,1985, the reports of the Board of Manage­ Management's Actions. ment and the Supervisory Board together with the con­ Board of Management and solidated financial statements and the consolidated annual Supervisory Board propose report for the year 1985. ratification. 2. Resolution for the Disposition of the Unappropriated 4. Ratification of the Supervi­ Surplus.
    [Show full text]
  • Technical Report: Engine and Emission System Technology
    Technical Report: Engine and Emission System Technology Spark Ignition Petrol: Euro 5 & Beyond - Light Duty V ehicles © Copyright 2016 ABMARC Disclaimer By accepting this report from ABMARC you acknowledge and agree to the terms as set out below. This Disclaimer and denial of Liability will continue and shall apply to all dealings of whatsoever nature conducted between ABMARC and yourselves relevant to this report unless specifically varied in writing. ABMARC has no means of knowing how the report’s recommendations and or information provide d to you will be applied and or used and therefore denies any liability for any losses, damages or otherwise as may be suffered by you as a result of your use of same. Reports, recommendations made or information provided to you by ABMARC are based on ext ensive and careful research of information some of which may be provided by yourselves and or third parties to ABMARC. Information is constantly changing and therefore ABMARC accepts no responsibility to you for its continuing accuracy and or reliability. Our Reports are based on the best available information obtainable at the time but due to circumstances and factors out of our control could change significantly very quickly. Care should be taken by you in ensuring that the report is appropriate for your needs and purposes and ABMARC makes no warranty that it is. You acknowledge and agree that this Disclaimer and Denial of Liability extends to all Employees and or Contractors working for ABMARC. You agree that any rights or remedies available to you pursuant to relevant Legislation shall be limited to the Laws of the State of Victoria and to the extent permitted by law shall be limited to such monies as paid by you for the re levant report, recommendations and or information.
    [Show full text]
  • The Austro Modern. Designers and Industrialists in the Innovation Network Austria - Czechoslovakia - Germany 1900 to 1939
    The Austro Modern. Designers and Industrialists in the Innovation Network Austria - Czechoslovakia - Germany 1900 to 1939 (Source: www.tatra-club.com) Lecture at the Association of German Engineers, Berlin, Working Group History of Technology on March 11, 2021 Working Paper in the History of Mobility No. 24/2021 Richard Vahrenkamp Logistic Consulting Berlin Email: [email protected] Web: www.vahrenkamp.org Status: 28 March 2021 Content 1 Abstract ............................................................................................................................................... 2 2 Introduction ........................................................................................................................................ 3 4 Aircraft development at Austro Moderne ......................................................................................... 9 5 The designer Hans Ledwinka at Tatra .............................................................................................. 15 6 The role of the streamline in Austro Moderne ................................................................................ 20 7 The contribution of Bata to Austro Modernism .............................................................................. 25 8 Appendix diagram of the Austro network ........................................................................................ 28 9 Sources and literature ......................................................................................................................
    [Show full text]
  • 61 DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi
    Wahana, Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017 DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi Komunikasi Bisnis Prasetyo Adinugroho Universitas Persada Indonesia Y.A.I, Email: [email protected] Abstract This study aims to reveal, explain and analyze the visual design in automotive marketing and the desired image of the visual design. In addition, this study also describes and analyzes the layout, typography, and color visual design that illustrates excellence cars sold. The theory used in this research is the theory of imaging of the image Liliweri present (current image) is the image of an image to get a good impression gained from other people about the company or other matters relating to the products. This refers to the image to be conveyed to the public on the visual design has been designed by the company Mercedes Benz, Hyundai, and Mazda. This type of research is qualitative with the object of his research is the visual design of the company Mercedes Benz, Hyundai and Mazda. The informants in this study is Rahmadina Anggraini as Manager of Marketing PT. Mercedes Benz Indonesia, then Molly Munir as Manager of Marketing PT. Hyundai Mobil Indonesia and also Astrid Ariani Wijaya as Marketing Manager PT. Mazda Motor Indonesia. The results showed that in the manufacture of that product brochures displayed can give the image that we want to get positive results in the community. So we want to show the products in accordance with the character of the product, the product on the layout to be adjusted by the background color of the product with the product along with the tagline, headlines and company logo.
    [Show full text]
  • Bringing Biofuels on the Market
    Bringing biofuels on the market Options to increase EU biofuels volumes beyond the current blending limits Report Delft, July 2013 Author(s): Bettina Kampman (CE Delft) Ruud Verbeek (TNO) Anouk van Grinsven (CE Delft) Pim van Mensch (TNO) Harry Croezen (CE Delft) Artur Patuleia (TNO) Publication Data Bibliographical data: Bettina Kampman (CE Delft), Ruud Verbeek (TNO), Anouk van Grinsven (CE Delft), Pim van Mensch (TNO), Harry Croezen (CE Delft), Artur Patuleia (TNO) Bringing biofuels on the market Options to increase EU biofuels volumes beyond the current blending limits Delft, CE Delft, July 2013 Fuels / Renewable / Blends / Increase / Market / Scenarios / Policy / Technical / Measures / Standards FT: Biofuels Publication code: 13.4567.46 CE Delft publications are available from www.cedelft.eu Commissioned by: The European Commission, DG Energy. Further information on this study can be obtained from the contact person, Bettina Kampman. Disclaimer: This study Bringing biofuels on the market. Options to increase EU biofuels volumes beyond the current blending limits was produced for the European Commission by the consortium of CE Delft and TNO. The views represented in the report are those of its authors and do not represent the views or official position of the European Commission. The European Commission does not guarantee the accuracy of the data included in this report, nor does it accept responsibility for any use made thereof. © copyright, CE Delft, Delft CE Delft Committed to the Environment CE Delft is an independent research and consultancy organisation specialised in developing structural and innovative solutions to environmental problems. CE Delft’s solutions are characterised in being politically feasible, technologically sound, economically prudent and socially equitable.
    [Show full text]