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Mercedes-Benz Thailand. Company Profile EAmccissident-ion-free Driving Mercedes-BenzMercedes-Benz (Thailand)(Thailand) Limited.Limited. Mercedes-Benz Thailand. AIAAIA Sathorn TowerTower,, 2200thth Floor 11/111/1 South Sathorn RoaRoadd Yannawa, Sathorn, Bangkok 1012101200 TelTel : 1250 or (66(66 2)2) 032 88888888 Company Profile www.mercedes-benz.co.thwww.mercedes-benz.co.th 01-10 / 25602560 Introduction Company’s vision and direction The company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile in the year 1886. As a pioneer of automotive Daimler AG is one of the world’s most At the same time, we continue to engineering, Daimler continues to successful automotive companies. conduct research that underpins our shape the future of mobility today: With its divisions Mercedes-Benz Cars, claim to leadership in the automotive The Group’s focus is on innovative Daimler Trucks, Mercedes-Benz Vans, industry with constantly new and green technologies as well as on Daimler Buses and Daimler Financial innovations. As the inventor of the safe and superior automobiles that Services, the Daimler Group is one automobile, Mercedes-Benz invests, appeal and fascinate. Daimler of the biggest producers of premium for example, in the development of consequently invests in the cars and the world’s biggest alternative drive systems such as development of alternative drive manufacturer of commercial vehicles electric vehicles or plug-in hybrid trains with the long-term goal of with a global reach. Daimler Financial technology. In addition, we are emission-free driving: from hybrid Services provides financing, leasing, advancing the research into vehicles to electric vehicles powered fleet management, insurance, autonomous driving cars significantly. by battery or fuel cell. Furthermore, financial investments, credit cards, the company follows a consistent and innovative mobility services. path towards accident free driving Our claim is to develop the safest, and intelligent connectivity all the most comfortable and most efficient way to autonomous driving. This is vehicles in the world for our just one example of how Daimler customers and to manufacture them willingly accepts the challenge of in top quality in our worldwide meeting its responsibility towards manufacturing plants. We adapt society and the environment. the design and specification of our vehicles as needed to specific Daimler sells its vehicles and services customer requirements in different in nearly all the countries of the world markets. and has production facilities in Europe, North and South America, Asia, and Africa. 1 CEO’s Speech “The Best” is the philosophy and “Fascination”: Over the last ten years, Our continuing success story in main principle of Mercedes-Benz all Mercedes-Benz models have been Thailand would not have been (Thailand) Co., Ltd. For delivering masterfully designed to stand out possible without the support of our only the best to its customers today both in quality and appearance, customers, our authorized dealers, and tomorrow. This philosophy has ultimately leading to driving pleasure. our suppliers and business partners, guided the company with grace Each model has been developed to and the relevant government through its first century and into suit the varied needs of different car ministries. the next, as it upholds world-class users. This includes redesigning standards and continues the automobiles to exude a more development of innovations and contemporary, sportier look to eco-friendly technologies. Under respond to the desires of a new the renowned three-pointed star generation of customers, while logo, Mercedes-Benz (Thailand) still keeping the marque’s classic We look forward adheres to this philosophy, delivering identity in the contemporary automobiles to the market according luxury segment intact. into an even to three core values: “Responsibilities” to customers, more successful “Perfection”: As a leader in the premium community and environment: social vehicle market, Mercedes-Benz has responsibility has always been an gained global trust through its important issue for Mercedes-Benz. future flawless design, technological Utilizing alternative energy and advancements, innovations and optimizing environmentally-responsible safety systems. Mercedes-Benz has driving performance have thus been together. continued to offer the best to its key concepts in engine design. The customers. Importantly, all taking use of the hybrid engine is a prime into account practicality and suitability example. As the first automobile for use on Thailand’s roads. manufacturer in Thailand to use the Euro 6 Diesel Engine in conjunction with an electric motor, Mercedes-Benz (Thailand) is also an Michael Grewe inventor of the optimum safety President & CEO system “Mercedes-Benz Intelligent Drive” and other built-in safety systems in Mercedes-Benz vehicles. 2 EAmccissident-ion-free Driving Years of Mercedes-Benz is the leader in green innovations. More than 600 patent applicants for electric powertrains have been made since 1960. The source of Mercedes-Benz’s profusion of innovations is its global R&D network of more than 18,800 experts from a wide range of disciplines. The researchers work hard to contribute to improvements in efficiency and safety, and decrease the environmental impacts of all new vehicles from the marque. The advanced and environmentally friendly innovation and technologies are the offspring of its engineering team’s inexorable and unrelenting development. Looking back, each year has seen a memorable step of our determination to invent the best for the future. Mercedes-Benz’s Years of Innovation can Innovation possibly be divided into 3 different categories: Emission-free Driving, Accident-free Driving and Powertrain Technology. 3 Emission-free 1. Emission-free Driving As an automobile manufacturer, Mercedes-Benz engineers are also committed to developing eco-friendly innovations for a sustainable future, aiming to minimize both fuel consumption and exhaust emissions levels. Driving 19001960 1980 2000 2010 1902 1969 1982 2006 2010 2011 In 2010, an Electric Drive with a fuel cell or a combustion engine, bundled In 1902, hybrid drive is a pioneering In 2006, Mercedes-Benz unveiled its with a high-performance hybrid technology that scores its first sensational innovation that stirs the module: the F 800 Style by In 2011, BlueTEC HYBRID – success when the Mercedes Simplex world’s innovation: piezo direct Mercedes-Benz presents a platform a combination that signals a further In 1982, the first Mercedes-Benz 28 hp with a series hybrid drive wins injection for reduced fuel for a range of alternative drive stage in the evolution of the diesel hybrid passenger car is produced, the Exelberg Hill Climb near Vienna. consumption. systems. Without compromising on drive. With the E 300 BlueTEC In 1969, Mercedes-Benz resumes in which the battery-powered At the wheel is Ferdinand Porsche, space, the new concept allows the HYBRID, due out at the end of 2011, its systematic research into electric electric was supported by a later a chief designer for Daimler, transportation of enough hydrogen Mercedes-Benz is set to launch an drive technology with the OE 302 two-cylinder engine. Continuous the man behind the development of 2009 for up to 600 km. (370 miles) with E-Class with a 150 kW four-cylinder electric bus. development followed. electric wheel drive. zero local emissions. Alternatively, diesel which, backed by a 15 kW In 2009, the first hybrid automobile the F 800 can accommodate a electric motor, will get by on just 4.1 1906 1971 1993 with Li-ion batteries is produced. next-generation 200 kW -6 gasoline liters of fuel per 100 km. (57 mpg). The Mercedes-Benz S 400 HYBRID direct-injection engine with an 80 The BlueTEC exhaust treatment was a petrol luxury saloon with In 1993, diesel and four-valve kW hybrid module and lithium-ion system, meanwhile, will eliminate up In 1906, Mercedes-Benz is the first 7.9 L/100 Km fuel consumption and technology: a duo that scores with battery. The combination posts to 80 percent of nitrogen oxides in European automobile manufacturer a CO emission rate of 186 g/Km, plenty of torque and lower 2 emissions of just 68 grams per the exhaust. to use hybrid and the first model was the best for a premium automobile consumption is created. kilometer (42 g/mi). produced this year. It used a petrol at the time. More than 20,000 S 400 engine and a dynamo that drove two HYBRIDS were sold around the rear wheel hub motors. Hybrid world, far outstripping any In 1971, the OG 305 is unveiled – technology developments at competitors in its class. Mercedes-Benz aim to improve fuel a bus that runs on natural gas, significantly reducing CO emission consumption and reduce CO2 2 emissions. The ultimate goal is to have a zero-emission vehicle. CO2 emissions rate of 186 g/Km Zero Emissions. 4 Emission-free Driving 2016 - Now 2013 2016 In 2013 – 2014, the new S-Class is Concept EQ – Mobility revisited already lining up in the starting blocks, ready to mark the debut of Electric mobility: Mercedes-Benz flips the switch EQ: Clear orientation for customers. an innovative plug-in hybrid drive The EQ portfolio will encompass all future battery-electric cars as well as the system. The S 500 Plug-in HYBRID associated products and services from Mercedes-Benz. In this way, the inventor showcased at the 2009 Frankfurt of the motorcar is providing a simple and transparent means of orientation for Motor Show already gave a taster of customers within its ever expanding portfolio. The EQ brand is therefore the next what we can expect of a “three-liter logical step in the sales and marketing strategy “Best Customer Experience”. luxury-class car”: an S-Class with a 44 kW hybrid module featuring Mercedes-Benz already offers a suitable charging infrastructure for electric cars, a rechargeable lithium-ion battery including a wallbox as a fast-charging station for the home, the free app “Charge&Pay” that can be plugged into an electric for convenient recharging at public charging stations as well as – for home-owners power point to give a range of 30 and businesses – stationary energy storage units for power generated km.
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