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MERCEDES-BENZ Prepared By
Bhartidasan University Tiruchirappalli Project Report On MERCEDES-BENZ Prepared By MAHESHKUMAR DEVARAJ MBA 2ND SEM Roll no. :-BM100728 Exam no:- 10295229 Guided By Professor:- Mr. Abhijit rane College:- Mumbai school of business Academic Year July 2010-july 2012 Submitted To Bhartidasan University Tiruchirappalli DECLARATION I Maheshkumar Devaraj, student of MBA of Mumbai school of Business hereby declare that the project work presented in this report is my own work. The aim of this study is to understand the general information of Mercedes-Benz. I guarantee that this project report has not been submitted for the awards to any other university for degree, diploma or any other such prizes. CERTIFICATE This is to certify that the Project Report entitled “An Overview of Mercedes-Benz ” is a bonafied of project work done by MAHESHKUMAR DEVARAJ submitted to the Bharathidasan University in partial fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION and that the dissertation has not previously formed the basis for the award of any other Degree, Diploma, Associate ship, Fellowship or other title and that the project report represents independent and original work on the part of the candidate under my guidance. Signature of the Guide Signature of the Supervisor Signature of the Coordinator Director Signature of the Internal Examiner Signature of the External AKNOWLEDGEMENT A successful project can never be prepared by the single effort of the person to whom project is assigned, but it also the hardwork and guardianship of some conversant person who helped the undersigned actively or passively in the completion of successful project. -
Diversity Brochure “Ready to Be Different”
Ready to be different “At Daimler, we don’t just build the best cars – we also offer the best models that enable individual solutions for the perfect balance between our professional and our private lives. The world we live and work in is undergoing unprecedented change. Creativity, flexibility and responsiveness are the top skills going forward into the future. We are working hard to create a culture fostering and enabling these competencies. A culture in which new ideas can florish – to shape the future of mobility for customers around the globe.” Wilfried Porth Member of the Board of Management of Daimler AG, Human Resources and Director of Labor Relations, IT & Mercedes-Benz Vans 10 Diversity is what drives us Imagine the following scene: An Italian, an Ethiopian, a Turk, a Chinese lady and a few Swabians meet... Jokes actually begin like this, but in our manufacturing plants this is how the early shift begins. And even if the scene might seem a bit contrived, you can actually encounter this at Daimler. We were one of the first companies in our industry to firmly establish Diversity Management in our strategy back in 2005. We don’t just tolerate diversity, we strive for it: About 289,000 people from 160 countries work side-by-side at Daimler. Our understanding of diversity includes much more than country of origin: In our plants you are just as likely to meet a designer in a wheelchair, a refugee doing a bridge internship and a transgender colleague from vehicle development, as a 16 year-old apprentice or a 60 year-old quality manager. -
Road & Track Magazine Records
http://oac.cdlib.org/findaid/ark:/13030/c8j38wwz No online items Guide to the Road & Track Magazine Records M1919 David Krah, Beaudry Allen, Kendra Tsai, Gurudarshan Khalsa Department of Special Collections and University Archives 2015 ; revised 2017 Green Library 557 Escondido Mall Stanford 94305-6064 [email protected] URL: http://library.stanford.edu/spc Guide to the Road & Track M1919 1 Magazine Records M1919 Language of Material: English Contributing Institution: Department of Special Collections and University Archives Title: Road & Track Magazine records creator: Road & Track magazine Identifier/Call Number: M1919 Physical Description: 485 Linear Feet(1162 containers) Date (inclusive): circa 1920-2012 Language of Material: The materials are primarily in English with small amounts of material in German, French and Italian and other languages. Special Collections and University Archives materials are stored offsite and must be paged 36 hours in advance. Abstract: The records of Road & Track magazine consist primarily of subject files, arranged by make and model of vehicle, as well as material on performance and comparison testing and racing. Conditions Governing Use While Special Collections is the owner of the physical and digital items, permission to examine collection materials is not an authorization to publish. These materials are made available for use in research, teaching, and private study. Any transmission or reproduction beyond that allowed by fair use requires permission from the owners of rights, heir(s) or assigns. Preferred Citation [identification of item], Road & Track Magazine records (M1919). Dept. of Special Collections and University Archives, Stanford University Libraries, Stanford, Calif. Conditions Governing Access Open for research. Note that material must be requested at least 36 hours in advance of intended use. -
Luxury Brand Positioning: History of an Idea with Mercedes-Benz
International Journal of Scientific Research and Review ISSN NO: 2279-543X Luxury Brand Positioning: History of an Idea with Mercedes-Benz Rajan Dhanda Research scholar, Department of Management Studies, M D S University Ajmer (Raj.) Dr. Ashish Pareek Associate Professor Department of Management Studies, M D S University Ajmer (Raj.) Abstract Luxury vehicles are high-end vehicles offering more comfort and safety than traditional vehicles. These vehicles offer higher performance and better handling than their traditional counterparts. Luxury vehicles are also considered as a status symbol for conspicuous consumption. When DaimlerChrysler entered India in February 1994 to set up Mercedes-Benz India Ltd, it was one of the first premium car manufacturers to drive on Indian roads. Seventeen years later, a range of international luxury car brands — from the sporty Porsche and regal Rolls-Royce to BMW and Jaguar— are fighting for space in the garages of India's rich and famous. In study we come to know the secret of maintaining leadership position in luxury car manufacturers. We come to know the Mercedes-Benz Market positioning strategies and brand positions being adopted by the Luxury car manufacturers. In study we explore brand positioning in regard to the current scenario for luxury car marketers for example-electric mobility. Key words: Mercedes-Benz, Luxury, Brand, Positioning, electric. Introduction Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Daimler AG founded in 1994, with headquarters in Pune, Maharashtra, India. Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. -
Retro Classics 2020
Beat: Automobiles Retro Classics 2020 27 February to 1 March Stuttgart, 22.02.2020, 03:44 Time USPA NEWS - Experience the future of the car as it has progressed over more than 100 years Factory-restored 300 SL Roadster, exclusive vehicles on offer from ALL TIME STARS and original replacement parts For the first time, all 20 approved German Mercedes-Benz Brand Clubs will be represented at the Retro Classics Mercedes-Benz Classic will participate in the press conference on 27 February 2020 at 11 a.m. Mercedes-Benz contacts for the media will be on-site at the Mercedes-Benz booth in Hall 1 on 27 and 28 February 2020 Stuttgart. At the 20th Retro Classics in Stuttgart from 27 February to 1 March 2020, Mercedes-Benz will be making the way this brand has been defining the future of motoring for over 100 years tangible: a Mercedes-Simplex 40 hp from 1903 and the Mercedes-Benz Concept EQA show car will be among the highlights of this year´s booth, covering more than 500 square metres, which can be found in Hall 1. Both these vehicles stand for the future of mobility in their respective historical periods. The Mercedes-Simplex models produced from 1902 onwards are the direct successors of the Mercedes 35 hp, the world´s first modern car dating from 1900. Soon after the success of the Mercedes 35 hp in the Nice Week in 1901, development of the new models began at Daimler-Motoren-Gesellschaft in Bad Cannstatt. With numerous innovations and improvements, especially in terms of easier operation (hence the name), the Mercedes Simplex set the standard for the future of the car. -
Das Schnauferldas Offizielles Magazin Des Allgemeinen Schnauferl- Des V
DAS SCHNAUFERL OFFIZIELLES MAGAZIN DES ALLGEMEINEN SCHNAUFERL- CLUB E. V. (ASC) GEGRÜNDET 1900 Ausgabe 06/2016 Ältestes Autler-Magazin Deutschlands seit 1901 www.asc-schnauferlclub.com Messing-Trilogie Arlberg Classic Masterpieces & Style Inhalt Vorwort Messing-Trilogie im Juli Alle zwei Jahre – abwechselnd mit der Bertha Benz-Fahrt – finden im Juli an drei Wochenenden hintereinander reichhaltige Betätigungsmöglichkeiten für etwas ältere Fahrzeuge statt. Während Liebe Schnauferldamen, in Ibbenbüren jedes Jahr nur reine Messingautos (also bis Baujahr 1918) unterwegs sind, hat man in Landsberg am Lech und in Garmisch-Partenkirchen den Altersschnitt etwas weiter gefasst und die Gruppe C (bis 1930) dazu genommen. Da gibt es doch tatsächlich ganz Unentwegte, die alle liebe Schnauferlbrüder, drei Veranstaltungen wahrnehmen, wobei sich die kurze Distanz von 80 km zwischen Landsberg und Garmisch bestens eignet, ein paar Tage Urlaub im schönen Oberbayern zu machen. Voraus- gesetzt das Wetter spielt mit, was dieses Jahr nicht unbedingt der Fall war. Das Ein-und Zwei- Titelbild: Die Saison ist in vollem Gange, die Veran- zylinder Kriterium (28. - 31. Juli) wird in Heft 7 ausführlich behandelt. staltungen häufen sich und wer die eine Einer von 20 je gebauten oder andere gerne bestreiten möchte, der Simson Supra 8 A aus dem Fahrzeugmuseum Suhl tut das beim entsprechenden Organisator 1. 8-Zylinder in Reihe, 4673 ccm, 90 PS, kund und zu wissen. Dazu erhält er von je- Teilnehmer am Concours nem eine Ausschreibung mit Nennformular Schloss Dyck Internationale Wanderfahrt und Schnauferltreffen Ibbenbüren mehr auf Seite 18 zugeschickt, oder kann es aus dem Inter- net herunterladen. Da wird nach Fahrer(in), Beifahrer(in), Marke, Typ, Baujahr und den Messing von der Stadtverwaltung Bild: René Hey technischen Daten gefragt, manchmal auch Classic Driver in welchem Club der Betroffene Mitglied ist Wie seit 25 Jahren in Folge (!!) fand auch in diesem Jahr zwischen den Verpflegungsstops betrug selten mehr als und eventuell auch, ob das Auto über einen FIVA-Wagenpass verfügt. -
Track Stars Align 1959 Podium-Finishing Protea Triumph & Mga Twin Cam Reunited
AC EMPIRE MODEL 12 THE TVR TALE LOTUS SEVEN AT 60 R47.00 incl VAT October 2017 TRACK STARS ALIGN 1959 PODIUM-FINISHING PROTEA TRIUMPH & MGA TWIN CAM REUNITED THE ROTOR ROUTE BACKYARD BRAWLERS NSU’S SUPER SMOOTH RO80 ALFA, BMW & FORD GROUP 1 RACERS KATJA POENSGEN | GOTTLIEB DAIMLER | MARIO MASSACURATI Porsche Classic_210x276.qxp_Layout 1 2017/09/07 11:09 AM Page 1 The best sounds for more than six decades. Hear them all at your Porsche Classic Partner. Porsche Centre Cape Town. As a Porsche Classic Partner, our goal is the maintenance and care of historic Porsche vehicles. With expertise on site, Porsche Centre Cape Town is dedicated CLASSIC to ensuring your vehicle continues to be what it has always been: 100% Porsche. Porsche Centre Cape Town Corner Century Avenue Our services include: and Summer Greens Drive, • Classic Sales Century City • Classic Body Repair Telephone 021 555 6800 • Genuine Classic Parts www.porschecapetown.com CONTENTS — CARS BIKES PEOPLE AFRICA — OCTOBER 2017 PETAL TO THE METAL THE FORWARD THINKER 03 Editor’s point of view 74 Talking with Gottlieb Daimler CLASSIC CALENDAR ORIGINALITY RULES 06 Upcoming events for 2017 80 Column – The Hurst Shifter NEWS & EVENTS THE GAME CHANGER 08 All the latest from the classic scene 82 Model review – CMC Talbot Lago Coupé LETTERS 22 Have your say BLAST FROM THE PAST 84 Track test – Nash MVW3 CARBS & COFFEE 26 RockStarCars THE DUST BUSTER 86 NRC – Classic Rally Class AN EMPIRICAL AC 30 AC Empire Model 12 MOVING HOUSE 88 Backseat Driver – TRACK STARS ALIGN A Female Perspective 36 Protea -
NUDNIK Forgetting Josef Ganz Rémy Markowitsch
NUDNIK Forgetting Josef Ganz Rémy Markowitsch Maikäfer (From the Photo Archive of Josef Ganz, 1930-1933) Rémy Markowitsch Nudnik: Forgetting Josef Ganz Combining sculptural and multimedia works and archival ma- terials, the spatially expansive installation Nudnik: Forgetting Josef Ganz by Swiss artist Rémy Markowitsch deals with the Jewish engineer and journalist Josef Ganz. The artist presented his works in a cabinet space with two connecting corridors at the 2016 exhibition Wolfsburg Unlimited: A City as World La- boratory, the first show curated by Ralf Beil at Kunstmuseum Wolfsburg. The work consists not just of an aesthetic transfe- rence of Ganz’s photographic negatives and written documents to a presentation of large prints or as a video, but by way of the artist’s associative approach represents, as it were, the transil- lumination and “defoliation” of the history of a major figure in the automobile industry of the twentieth century, a figure ba- rely known until now. The processes of defoliation and transillumination, ex- posing hidden narratives, (material) conditions, and webs of relations, are defining aspects of Rémy Markowitsch’ s artistic approach. Driven in his work by certain stories, biographies, and literatures, since 1993 the artist has revealed the results of his research in photographic transilluminations. Just as the term from the realm of radiology describes, the relevant motif is penetrated, x-rayed, and superimposed with a different mo- tif. At the very moment when the photographic images shift from an opaque to a lucid state, they overlap one another. In Moving Forward so doing, the support material moves to the foreground, mat- rix dots become visible as grains and the representation is no longer focused on the act of illustration, but encourages simul- taneous examination. -
1961 Daimler SP 250 Sports Fibreglass Bodied 2 Seater with 2½ Litre V8 Engine
1961 Daimler SP 250 Sports Fibreglass bodied 2 seater with 2½ litre V8 engine This car dates from April 1961 and was originally sold in Wolverhampton. From 1974 to 1989 it was owned by the well-known Daimler specialist David Manners. It was then bought by the British Motor Industry Heritage Trust, and came to the Jaguar Daimler Heritage Trust in 1991. It was later refurbished in the original colour of Mountain Blue, although with red trim rather than grey, with the assistance of Jaguar's Special Vehicle Operations Department. By the late 1950s, the Daimler Company was in trouble. A confused model policy had led to dwindling sales. There was not much money available to invest in much-needed new models. However, a brace of new all-aluminium V8 engines, of 2½ litres and 4½ litres, designed by Edward Turner, were under development. The question was - in what cars should these engines be fitted? After trying to adapt a Vauxhall body for a new saloon, Daimler decided to launch the smaller of the new engines in a sports car, conceived with the American market in mind. The new car was in every respect a departure from traditional Daimler practice. The chassis was inspired by the Triumph TR3A, and the strikingly styled body was made from fibreglass. The new model was launched at the New York Motor Show in April 1959 and was at first called the Daimler Dart – until the Chrysler Corporation protested that they had this name registered for a Dodge, and Daimler was obliged to change their new model's name to SP 250. -
Introduction
Cambridge University Press 978-1-107-01636-1 - The Politics of Industrial Collaboration During World War II: Ford France, Vichy and Nazi Germany Talbot Imlay and Martin Horn Excerpt More information Introduction In October 1944, two months after the Liberation of Paris, François Lehideux was arrested by the French police and charged with ‘intelligence avec l’ennemi’–with having collaborated with the Germans during the Occupation. A product of the elite École libre des sciences politiques with considerable experience in finance and industry, Lehideux had been at the centre of the Vichy regime’s economic policies, serving as commissioner for unemployment, delegate-general for national (industrial) equipment, and state secretary for industrial production.1 In each of these positions, he worked closely with the German occupation authorities. But it was Lehideux’s activities as the director of the professional organization for the French automobile industry, the Comité d’organisation de l’automobile et du cycle (COA), created in September 1940, that appeared the most damning. From 1940 to 1944, the automobile industry had worked over- whelmingly for the Germans, delivering some 85 per cent of its produc- tion to them. Collectively, French automobile companies had made a major contribution to Germany’s war effort, and as the industry’s political chief, Lehideux was deemed to be directly responsible. Lehideux vigorously – and, ultimately, successfully – defended himself against the charge of collaboration. In 1946, he was released from prison and three years later the case against him was dismissed. As with many of those accused of collaboration, Lehideux pleaded a combination of patrio- tism and extenuating circumstances: he had defended France’sinterestsat a difficult time when choices were extremely limited. -
Imlay + Horn the Politics of Industrial Collaboration During WWII Excerpts
The Politics of Industrial Collaboration during World War II Ford France^ Vichy and Nazi Germany Talbot Imlay Universite Laval and Martin Horn McMaster University M Cambridge UNIVERSITY PRESS i I 1 X List of abbreviations RkBfV Reichskommissariat fur die Behandlung feindlichen Vermogens RWM Reichswirtschaftsministerium SAF Societe anonyme frangaise Introduction SaSC Sachsisches Staatsarchiv, Chemnitz SHGN Service historique de la gendarmerie nationale, Vincennes SHGR Societe d’histoire du groupe Renault, Boulogne-Billancourt TNA The National Archives, Kew Gardens ZASt Zentralauftragsstelle In October 1944, two months after the liberation of Paris, Fran9ois Lehideux was arrested by the French police and charged with ‘intelligence avec I’ennemi’ - with having collaborated with the Germans during the Occupation. A product of the elite Ecole libre des sciences politiques with considerable experience in finance and industry, Lehideux had been at the centre of the Vichy regime’s economic policies, serving as commissioner for unemployment, delegate-general for national (industrial) equipment, and state secretary for industrial production.^ In each of these positions, he worked closely with the German occupation authorities. But it was Lehideux’s activities as the director of the professional organization for the French automobile industry, the Comite d’organisation de I’automobile et du cycle (GOA), created in September 1940, that appeared the most damning. From 1940 to 1944, the automobile industry had worked over whelmingly for the Germans, delivering some 85 per cent of its produc tion to them. Collectively, French automobile companies had made a major contribution to Germany’s war effort, and as the industry’s political chief, Lehideux was deemed to be directly responsible. -
Saturday 12 July 2014 Mercedes-Benz Museum Stuttgart, Germany
Saturday 12 July 2014 Mercedes-Benz Museum Stuttgart, Germany Welcome On behalf of Bonhams I would like to welcome you Im Namen von Bonhams darf ich Sie herzlich im to the superb Mercedes-Benz Museum in Stuttgart, sensationellen Mercedes-Benz Museum in Stuttgart Germany for our single marque Mercedes-Benz zu unserer exklusiven Mercedes-Benz Auktion auction. begrüßen. The auction, the first of its kind in many years, Diese Versteigerung, die erste ihrer Art seit geraumer provides the discerning collector with an opportunity Zeit, gibt dem anspruchsvollen Sammler Gelegenheit, to acquire a part of Mercedes-Benz history in an einen Teil der Mercedes-Benz Geschichte in einem innovative and inspiring location. innovativen und inspirierenden Ambiente zu erleben. One only needs to browse through the annals of motor racing Man muss nur durch die Annalen der Motorsportgeschichte history and Mercedes-Benz’s remarkable success becomes gehen, um den bemerkenswerten Erfolg der Marke apparent. Of course road going machines are just as important Mercedes-Benz zu würdigen. Natürlich sind die Personenwagen to the company’s history and I would like to draw your attention ebenso wichtig in der Geschichte des Herstellers und ich möchte to the exceptional pre war 500/540 K Spezial Roadster, the Ihre Aufmerksamkeit auf die außergewöhnlichen Vorkriegswagen 540 K Cabriolet A and the infamous post war 300 SLs whether vom Typ 500 und 540 K Spezialroadster, das 540 K Cabriolet A declined in ‘Gullwing’ or roadster styles. sowie die berühmten Nachkriegs-Sportwagen vom Typ 300 SL, sowohl als Flügeltürer als auch als Roadster, lenken. Finally, Bonhams would like to extend our gratitude to Michael Bock and his team at Mercedes-Benz Classic for inviting Abschließend möchte sich Bonhams ganz herzlich bei Herrn Bonhams to hold this very special sale in such a spectacular Michael Bock und seinem Team von Mercedes-Benz Classic für surrounding.