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Home , Audie Cornish, Diane Rehm, Peter Sagal, Robert Siegel, Steve Inskeep, Terry Gross

CENTRAL FLORIDA’S N P R STATION

CONNECTING WITH THE PEOPLE

WHO SHAPE CENTRAL FLORIDA STATISTICS GENDER HOUSEHOLD INCOME Male 53% (IN THOUSANDS) 211,300 Female 47% Total Audience Per Week $75+ 63% EDUCATION $50-75 16% 8,300 $30-50 12% Average Quarter Hour Master’s 23% $0-30 8% Bachelor’s 33% Some college 13% LISTENER 121,500 COVERAGE Total Audience Per Week AGE (Metro Orlando) Serving audiences 25-34 16% in Orlando, Lake, 35-44 18% Seminole, Osceola, 5 hours 45-54 23% Volusia and Brevard Average Weekly Listening Time 55-64 22% counties Source: Nielsen Audio, Spring 2014 Source: GfK MRI, Doublebase 2012, 65+ 15% NPR News audience

AUDIENCE STATISTICS

Influential Affluent Cultural Community-minded

Have voted in a local, Have any investments Attend art galleries or Contribute $500+ to a state, or federal election • Total US adults 32% shows non-profit organization • Total US adults 44% • NPR News listeners 49% • Total US adults 8% • Total US adults 14% • NPR News listeners 70% • NPR News listeners 20% • NPR News listeners 26% Traveled outside the Are a Business Owner or country for vacation in Attend classical music/ Serve as an officer for Partner the last 3 years opera performances some club or organization • Total US adults 6% • Total US adults 18% • Total US adults 4% • Total US adults 6% • NPR News listeners 11% • NPR News listeners 30% • NPR News listeners 13% • NPR News listeners 15%

View Work as a Career Use a Financial Planner/ Go to live theater Participated in • Total US adults 37% Certified Financial • Total US adults 12% environmental group • NPR News listeners 57% Planner (CFP) • NPR News listeners 25% or cause • Total US adults 6% • Total US adults 3% Been an active member • NPR News listeners 12% Go to museums • NPR News listeners 14% of any group that tries to • Total US adults 14% influence public policy or Median Household Income • NPR News listeners 32% Written or called any government • Total US adults $59,400 politician at the local, • Total US adults 3% • NPR News listeners state or national level • NPR News listeners 11% $92,900 • Total US adults 10% • NPR News listeners 22%

Source: GfK MRI, Doublebase 2012, NPR News audience THE HALO EFFECT 85% 64% The loyalty and of listeners have of NPR listeners prefer goodwill that listeners taken a direct to buy products and feel for WMFE and action as a result services from public NPR extend to our of sponsorship. radio sponsors. corporate sponsors. Listeners will go out 52% 75% of their way to do of listeners believe of listeners hold a business with those that companies more positive opinion who support public who sponsor public of a company when radio. radio are more they learn it supports credible than those public radio. who advertise on Source: NPR Audience Insight & Research, commercial radio. 2010; conducted by Knowledge Networks

SPONSORSHIP OPPORTUNITIES

Radio spots

Corporate sponsorship on WMFE is a powerful way to market to Central Florida’s most influential, educated and affluent individuals. We offer broadcast announcements that are 20 seconds in length and written in an objective style that listeners expect and appreciate.

Digital/web

Incorporating digital messages is a smart addition to your marketing plan. WMFE offers digital banners on the web and our mobile app in addition to broadcast announcements played before online streaming.

Events

WMFE events consistently provide a meaningful experience for attendees and an incredible marketing value for sponsors. Past events include Speaker Series, industry expert panels and NPR personality appearances including Robyn Young from and from Wait Wait…Don’t Tell Me!. CENTRAL FLORIDA’S N P R STATION

SCHEDULE

Monday Tuesday Wednesday Thursday Friday 5am BBC World Service 6am with , Renée Montagne and David Greene 6:50am Marketplace Morning Report 7am Morning Edition Fishkind Economic Morning Edition with Steve Inskeep, Renée Montagne and David Greene Commentaries (7:45am) 8:50pm Marketplace Morning Report 9am Morning Edition Intersection Morning Edition (9:30am) 10am The Show 12noon The Takeaway 1pm Here and Now 2pm Here and Now Science Friday 3pm BBC NewsHour 4pm with , and Spotlight with Mark Baratelli and Scott Joseph (5:50pm) 6pm Marketplace 6:30pm All Things Friends Talking Faith Intersection Florida Frontiers Capitol Report Considered

7pm with 8pm 10pm BBC World Service (overnight)

Saturday Sunday 6am BBC World Service 6am Being 7am Latino USA 7am The Growing Bolder Radio Show 8am with 8am Weekend Edition with Scott Simon 10am 10am A Prairie Home Companion with Garrison Keillor 11am Wait Wait...Don’t Tell Me! 12noon Car Talk 12noon Ask Me Another 1pm Wait Wait...Don’t Tell Me! 1pm RadioLab 2pm Snap Judgment 2pm Marketplace Weekend 3pm Travel with Rick Steves 3pm TED 4pm Florida Frontiers 4pm This American Life 4:30pm American Variety 5pm All Things Considered 5pm All Things Considered 6pm A Prairie Home Companion with Garrison Keillor 6pm Documentaries and Specials 8pm Echoes 7pm Fresh Air with Terry Gross 11pm Hearts of Space 8pm Echoes 12am BBC World Service (overnight) 12am BBC World Service (overnight)

Photography Credits: Steve Inskeep, Steve Inskeep/Renee Montagne and Scott Simon by Stephen Voss for NPR. Melissa Block and Audie Cornish by Steve Barrett. Peter Sagal, KEY: LOCAL Carl Kassell and Robert Siegel by Tony Nagelmann. Terry Gross by Dan Burke. Ray Magliozzi/Tom Magliozzi by WBUR. Diane Rehm by Glogau Photography. Ira Glass by Jason Marck. /Robyn Young by Kalman Zabarsky. Garrison Keillor by APM. Kai Ryssdal by Christine Cotter. by Marco Antonio. NATIONAL

CONTACT

Chris Barch, Director of Corporate Marketing [email protected] | 407.273.2300 ext 154 11510 East Colonial Drive Orlando, FL 32817 www.wmfe.org/sponsorship