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Media Kit 740 Bismark Road, NE | Atlanta, GA 30324 WHAT the REBRAND NEEDS to ACCOMPLISH

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Media Kit 740 Bismark Road, NE | Atlanta, GA 30324 WHAT the REBRAND NEEDS to ACCOMPLISH Media Kit 740 Bismark Road, NE | Atlanta, GA 30324 WHAT THE REBRAND NEEDS TO ACCOMPLISH Award-Winning Programming Source Award-Winning Programming and Public Service NPR produces and distributes more than 140 hours of original NPR is a private, nonprofit corporation that provides news, programming each week—including the award-winning information, cultural programming and membership services to newsmagazines Morning Edition and All Things Considered; over 900 member stations nationwide—in all 50 states, the and a variety of talk and information programs. In addition, District of Columbia, Puerto Rico, and Guam. NPR programming at 90.1 WABE we source programming content from other is listened to by over 27 million people weekly!* suppliers such as Public Radio International, American Public Media, and many others. NPR's mission is to work in partnership with its member stations to create a more informed public: one challenged and invigorated NPR’s original home in Atlanta is WABE, carrying such by exposure to a deeper understanding and appreciation of the programs as: world's events, ideas, and cultures. ● Morning Edition, All Things Considered, Fresh Air, Weekend Edition and other programs like Prairie To accomplish its mission, NPR: Home Companion, Market Place and Wait Wait...Don’t Tell Me Produces, acquires, and distributes programming that meets the highest standards of public service in journalism and cultural ● WABE has its own contributions such as StoryCorps, expression Mara’s Music Mix, Blues Classics, JazzClassics, City Lights, and Closer Look. Represents its members in matters of their mutual interest Provides satellite interconnection for the entire public radio ● 90.1 WABE is a charter member station of National system Public Radio. We are unique in the Atlanta market as the area’s only 24-hour, stereo FM broadcast outlet for fine arts and NPR programming. AUDIENCE Each week, WABE reaches almost half a million Atlanta listeners who are among the most educated and affluent audiences in radio. WABE listeners place a high value on creativity, curiosity and social consciousness, and they have a strong attachment to nature and the environment. • The WABE audience is 56% male and 44% female.** • The average age is 45.** 82% are between the age of 25 and 64, and of those listeners, their average household income is $124,000.* • WABE is the #1 ranked radio station in Atlanta with college educated adults 18-54 years old.** Curious About the World Around Them Philanthropists Business Leaders 67% more likely to travel outside the U.S. every year 108% more likely to contribute money to an arts/cultural organization 62% more likely to be in management 127% more likely to visit a museum 50% more likely to contribute money to social care/welfare organizations 49% more likely to be in professional services 48% more likely to attend an adult continuing education class 34% more likely to contribute money to an academic institution 39% more likely to be self-employed 565% more likely to work in the legal profession Active Wealthy Well-Educated 76% more likely to attend live theater 116% more likely to own a half million dollar home 187% more likely to have a post graduate degree 59% more likely to play golf 220% more likely to own a one million dollar home 89% more likely to have at least a 4-year college degree 44% more likely to be a cyclist 63% more likely to earn a household income of over $100,000 per year 57% more likely to participate in yoga or pilates 34% more likely to earn a household income of over $250,000 per year Opinion Leaders 31% more likely to always vote in local and state elections 76% more likely to contribute $ to a political organization *Scarborough R2 2017 **Nielsen PPM-Atlanta Jan.-Dec. 2017 Underwriting Connects You to Listeners When you underwrite WABE, you have the daily opportunity to tell half a million weekly listeners— successful, educated, and active in our community—that you value programming that not only teaches, inspires and broadens horizons, but also entertains. Supporting 90.1 WABE’s programming communicates that your company sees the importance of supporting something the listeners value. Throughout studies, listeners have said that a company with a presence on public radio is a company that shares their values, and is a company with which they are more likely to do business. This “halo effect” is the ultimate connection between your company and WABE’s listeners. Let your message stand out in the uncluttered atmosphere of public radio. We believe our underwriters are special - and our listeners do, too. In fact, they’re 88% more likely to buy products and services from companies that support public radio than from companies that advertise on commercial radio.* *Source: 2012 Jacobs Media Study Programming that Engages the Whole Brain From City Lights to This American Life, WABE offers our audience spectacular on-air content. Half a million weekly listeners tune in to the variety of programming available because it stimulates every part of their minds. Your company will be branded as one that appreciates shows that encourage social consciousness and intellect. Showcase your business/service on WABE, and you’ll engage their minds too. WABE 90.1 Wins Ga. APME’s Top News Radio Award For the second year in a row, WABE 90.1 has been honored as the top news radio station in Georgia. WABE 90.1 won the prestigious Pacemaker Award at the Georgia Associated Press Media Editors annual contest. Judges from media outlets across the state considered 35 newspapers, television and radio stations when evaluating contenders for the Pacemaker Award. 2017 AWARDS In addition to winning the top overall honor, WABE 90.1 won 13 awards, including seven first place awards and six, second place finishes for its reporting, specials, spot news, use of sound, newscasts, multiplatform coverage and website. First Place Second Place • Rabun County Grapples With Encroaching Wildfires, • Changing Atlanta, Kate Sweeney: Best Series Reporting Stephannie Stokes: Best Spot News • Johnny Kauffman: Best Reporter and/or Anchor • Closer Look: Reactions To The Recent Police Shootings, Staff: Best Documentary or News Special Programming • Atlanta Remembers: The 1996 Olympics, Staff: Best Staff Coverage • Stone Mountain Hosts Weekend Protests, Counter-Protests, Lisa Hagen: Best General Reporting • 8 Months in Immigration Detention: A Dekalb Teen’s Story, Elly Yu: Best Investigative Reporting • Coal Ash Fears Stoke Fight Over Southeast Ga. Landfill, Molly Samuel: Best Specialized Reporting • Stone Mountain Hosts Weekend Protests, Counter-Protests, Alison Guillory and Lisa Hagen: Best Multiplatform Coverage What Works in Education, Staff: Best Series Reporting • of a Single Story • The True Story of Tony Taylor: Stone Mountain Troubadour, • Best Website Tasnim Shamma: Best Use of Sound • Best Newscast Copy Guidelines – Dos and Don’ts We’ll work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio. Because of the unique relationship that 90.1 WABE has with its listeners, we reserve the right to accept or reject any copy language. All underwriting announcements include the following lead-in language “SUPPORT FOR WABE COMES FROM…” DON’T: DO: • Use comparative, qualitative or suggestive language • Establish your organization’s name and location • Address the usefulness, convenience or advantages of • Describe your main products and services the product or service • Include a telephone number or website • Mention prices, interest rates, or indications of savings • Mention well-established, recognizable associated with product corporate slogan • Include any use of the first or second person • Make value-neutral statements about your • Employ inducements to buy, sell, rent, lease, borrow or product or service loan • Mention how long you have been in business, if • Issue any calls to action you wish • Advocate any matter of public interest • State that your company or business supports • Use jingles or any language in music WABE, PBA30 or one of their programs • Do not mention awards, certifications or designations to your copy to describe someone or something. *All underwriting messages are reviewed on a case by case basis by WABE and PBA30. Sample Copy WABE will work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio. Underwriting announcements are strictly for the identification of the sponsor, their products and services and cannot specifically promote these products and services. RETAIL SUPPORT FOR WABE COMES FROM S-A-S, SAN ANTONIO SHOEMAKERS. HAND CRAFTING SHOES FOR FOUR DECADES. S- A-S SHOES DOT COM. S-A-S. KEEP MOVING. ENTERTAINMENT SUPPORT FOR WABE COMES FROM THE FOX THEATRE PRESENTING JASON ISBELL AND SPECIAL GUEST, JOSH RITTER SEPTEMBER TWENTY FOURTH AT THE FOX THEATRE. TICKETS ON SALE AT FOX THEATRE DOT ORG AND THE FOX THEATRE TICKET OFFICE SECONDARY SCHOOL SUPPORT FOR WABE COMES FROM THE GALLOWAY SCHOOL, WHERE STUDENTS AGES THREE THROUGH GRADE TWELVE ARE INSPIRED TO BE FEARLESS LEARNERS, TO EMBRACE CHALLENGES, AND TO DISCOVER MORE ABOUT THEMSELVES AND THE WORLD AROUND THEM. INFO ON TOURS AND MORE AT GALLOWAY SCHOOL DOT ORG. BUSINESS SCHOOL SUPPORT FOR WABE COMES FROM THE ATLANTA EXECUTIVE MBA CONNECTION. YOU CAN JOIN THREE OF GEORGIA’S TOP BUSINESS SCHOOLS ON APRIL ELEVENTH TO LEARN HOW AN EXECUTIVE MBA CAN HELP YOU TAKE THE NEXT STEP IN YOUR CAREER. REGISTRATION IS AT ATLANTA EMBA DOT COM. Sample Copy continued… BUSINESS SERVICES SUPPORT FOR WABE COMES FROM LEAPFROG, OFFERING MANAGED I-T SERVICES AND SOLUTIONS DESIGNED TO HELP BUSINESSES LEVERAGE TECHNOLOGY TO ACHIEVE THEIR BUSINESS GOALS. MORE INFORMATION IS AVAILABE AT LEAPFROG SERVICES DOT COM. LEAPFRONG, EXTRAORDINARY I-T SERVICES. MEDICAL SUPPORT FOR WABE COMES FROM THE WELLSTAR CARDIAC NETWORK PROVIDING CONVENIENT HEART SCREENINGS IN YOUR AREA FOR EARLY DETECTION OF HEART DISEASE AND OTHER CARDIAC PROBLEMS.
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