Manager's Notes
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MANAGER'S NOTES: ..lear Members and Listeners, played an integral part is launching the program_ Writer's Voice Radio - a great new additiDn to KALW's Sunday afternoon ur Spring 2004 Membership Drive is upon us and yet it literary line-up. seems like only yesterday I was wishing all of you a Congratulations to Chuck Finney and the Your Legal Rights Opeaceful New Year. team celebrating 20 years on KALW. An outstanding public Here at KALW, we haven't had a moment to refJect...we've service program that's good radio, taD. Thanks Chuck, and been so busy. That is the price to pay when a station embodies congratulations. its mission -local public radio that is not passive bul active. I did promise to re-run the very popular American Mavericks According to audience research, it is paying off - KALW has series. I will make good on my promise, but at this time, still grown a substantial audience and they're listening longer. Will haven't selected a spot for it. We'll get there, and we will make that translate to better financial support for the station? Hope sure to let you know the best way we can - on the radio! Any fully, YES! Remember: the San Frandsco Unified School District suggestions on when to run it would be greatly appreciated. retains the license for the station but does not financially And speaking of suggestions, a very engaged listener calIfd in support our efforts - you do. with a good one - move Counterspin to Friday evenings when Programming Notes: I was remiss in the last program guide it is &esh and flip This Way Out to Thursday evenings. not to thank Alan Farley for his work in helping to bring the Finally, our big congratulatiDns tD Laura Flanders, beloved Berkeley Symphony Orchestra to the KALW airwaves. Alan, host of Your Call. As noted in-her Jetter to you, she is embarking through years of cultivating relations with our local arts and on a new venture. Luckily, she is able to remain with KALW culture organizations, made BSO on KALWa reality. We thank and Your Call, but no longer for five days a week. She'll him. continue to do the signature Journalists' Roundtable every Alistair Cooke retires, and will be missed on KALW. His Friday, and will also be hosting Thursday. We are so glad that signature program, Letter From America, has been in existence we keep her and we're also very excited to add a new host to the almost as long as KALW has - 58 years! The BBC will be program - Farai Chideya. Farai is a multi-media jDunaIist who broadcasting Letter From America for a few more weeks, but after has been a correspondent for ABC News, MTV News, CNN, and that, it's over. And KALW will!1Q! have the rights to re Oxygen Network. She has also written for publications includ broadcast Letter once the BBC pulls it. Given that Alistair is 95 ing The New York Times, Spin, and the Los Angeles Times. She years old, he deserves an honorable retirement. We will miss graduated from Harvard and in 2001-2002 completed a Knight -im. Fellowship at StanfDrd University. Like Laura, Farai is also an We are thrilled to announce a new program this Spring author. We welcome Farai Chideya to KALW and Your Call. Writer's Voice Radio, Sundays at 6:00pm. The show is a Two engaging, knowledgeable, exciting women to connect with collaboration with Science Interchange, A Clean Well-Lighted you, Dur valued listeners and members. Place for Books. and KALW. While the program vVhnt's the Thank you all for your ongoing financial support of KALW. Word will no longer be heard on Sundays, we may be bringing Here's to a glorious Spring! on some special programs in the future from "",at's the Word. Meanwhile, Writer's Voice Radio will not only bring 10 you exciting authors' readings, but will also offer a calendar of book fi~~~ events at independent bookstores throughout the Bay Area and interviews with local booksellers about what they're reading. Nicole Sawaya We thank our collaborators, and KALW's Roman Mars who has GM 91.7 KALW Radio Letter from Laura Flanders here is no statiDn like KALW_ program, which will permit me to TI'm in a position to know. remain at KALW part of the week. Having spent the last 15 years I'm very excited by the opportunity working with community stations, this presents to bring new talent to with the Pacifica network, and with the Your Can team. a small town commercial station in or: It is a daily pleasUre tD work with ColDrado, I've seen a IDt and I've :: Matt Martin, Rose Aguilar, Roman never encountered a more reliable ~ Mars and the entire KALW team. staff, more supportive listeners, nor :i While I'm always curious about new a more visionary station manager, ~ radio experiments, I am entirely than I've fOW1d atKALW. b committed to KALW's ongoing Starting in April, I will join Air =,,--,.._-,iE success. I urge you to continue America Radio, a new national Alan Farley, Laura Flanders, Matt Martin, Nicole your support for the station and the network, with AI Franken and Sawaya, Joe Burke - missing from the Your Call team: Friends of KALW, and 110Dk Jeneane Garafalo. At present, it Rose Aguilar, Roman Mars, Christina Allen and Farai forward to continuing our 10Dks as if I'll be hosting a weekend Chideya. conversation. 3 Page 75 of I20 • You Count on US f Now We are Counting on YOU ur Spring 2004 Membership drive runs everyone...you affirm your belief in KALW Ofrom March 24 through April 3. every month... we get the funds faster, and, The goal: $300,000.00 you won't be burdened by additional mail on Not much for a large station...a LOT for a your desk! (Plus, we1l probably end up sav small station to raise in 11 days. ing a tree or two in the process!) Since over 80% of our entire operating So, if you have received mail asking you to budget comes from individuallistener-mem renew or to send in an additional gift bers, we believe that our loyal members consider this option and call in during our understand why we hold the pledge drives membership drive, and we'll take care of the and will respond to us. rest! Or better yet, make a secure e-pledge at We won't cover up the important news and our website: www.kalw.org information you expect to hear. But we will be Every dollar, every call counts toward our asking for your support. goal. More and more listeners are choosing to Stay Tuned!! donate via an automatic monthly deduction Dianne Keogh from their credit card. This option helps Producer, On Air Fundraising Surprise A Friend Or Loved One With A Special On-Air Greeting On KALW Radio! Your Dedicated Member Day On KALW least 2 weeks prior to airing. KALW is the final editor The Dedicated member day on KALW is available at of the copy. the $365.00 level and above. You may request which KALW personality you wish to do the recording, and if it is at all possible we What Is A Dedicated Member Day? will honor your wishes. It's a way to bring your commitment to KALW to the airwaves. What Would Your Message A Dedicated Member Day consists of one personal Sound Like on the Air? announcement aired three times on one day on 91.7 KALW. The date will be agreed to by the member and Here are some examples KALW. * This portion of programming is brought to you by TItis personal annOlUlcement is a 10 second to 30 Dedicated Member Mary Smith, a listener-supporter second spot, recorded by KALW staff, and could be: 0191.7 KALW. .. a recognition of the member * Happy Birthday to Mary Smith from her husband • a birthday greeting John, an avid listener and Dedicated Member of 91.7 II, .. an anniversary announcement KALW. Ii .. some other personal message .... Happy 25th anniversary to Mary and John Smith ii from their son, George, a Dedicated Member of 91.7 Ii:, Please note that there can be no promotional mes Iii sages for businesses or organizations, and the message KALW !Ii may not contain any controversial or political informa !Ii tion. Ifyou have any questions regarding Dedicated Member Day, Your Dedicated Member Day must be requested at please call Dianne at 415-841-4121 x3017. 4 Page 76 of J20 • There are LOTS ofways that you can help support KALW .. consider these: Gift Planning For KALW Real Estate From its first broadcast on March 10, 1941 to its 24 hour A gift of residence, a vacation property or other types of programming today, 91.7 KALW has been enriching the lives real property is a creative way to make a meaningful gHt to of audiences for more than 60 years. 91.7 KALW and receive tax benefits. The benefits include a KALW is a highly valued resource in the Bay Area and is charitable income tax deduction for the fair market value of dependent upon the generosity of its listeners, some of whom the property, avoidance of capital gains tax on the property's provide gifts to KALW from current assets and their estates. appreciation at the time the gift is made, and potentially There are a variety of ways to make important contribu reduced estate taxes and probate costs.