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ESADE Alumni, Passionate About Giving Back

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ESADE Alumni, Passionate About Giving Back ALUMNI GIVING BACK ESADE Alumni, passionate about giving back THE ALUMNI GIVING BACK CONFERENCES CLOSED THE 3RD PRO BONO CONSULTANTS PROGRAMME, AN INITIATIVE WHICH DELIVERS FREE CONSULTANCY SERVICES TO NON-PROFIT ORGANISATIONS. he closing sessions of tured a detailed review by Ignasi speakers in Barcelona included the 3rd ESADE Pro Bono Carreras (SEP 06), Director of Francesc Giró (FGONG 00), T Consultants Programme in the ESADE Institute for Social representing the team at Acció Madrid and Barce lona showed Innovation. Natura, and Teresa Giralt, foun- how the alumni’s experience con- der and president of the Gaspar tributes towards social change. POSITIVE EXPERIENCES de Portolà Foundation. Both conferences were introdu- The conferences rounded off The Managing Director of ced and moderated by ESADE the ten pro bono consultants IN&OUT, Maria José Pujol, spoke Technical Secretary Enrique projects carried out over the about setting up a marketing López-Viguria (MBA 90) and fea- last year on a high note. The plan with the help of pro bono 4th EDITION OF PRO BONO CONSULTANTS NEW PROJECTS FOR 2009/10 MADRID LA RUECA ASSOCIATION NORTE JOVEN FOUNDATION Help WITH DRug AddicTION Fostering the social integration of women Seeks to prevent the exclusion and FOUNDATION (FAD) through training and education marginalisation of disadvantaged young Fund raising plan addressed to those Reorganisation of human resources people affected and treated at the FAD (services http://www.larueca.info/ Communication plan have hitherto been free) http://www.nortejoven.org/ http://www.fad.es/Home LLEIDA LLEIDA DOWN’S SYNDROME ASSOCIATION A moment at the closing sessions of the 3rd ESADE Pro Bono Improving the quality of life of Down’s syndrome Consultants Programme in Madrid sufferers and advising their families Strategic plan and internal process enhancement http://www.downlleida.org/ VALENCIA TERRA PACÍFICO Help for the development of Third World countries Communication plan geared towards increasing recognition for the organisation http://www.terrapacifico.org/ 40 ALUMNI GIVING BACK consultants to publicise her Alma Vázquez (DMC 08), spokes- restaurant, and the same consul- person for the consultancy team, tants also assisted the Xamfrà and Paloma Ortega, Communi- ESADE Alumni, Sant Miquel Foundation with its cations Director at the Chandra communication plan, as was Foundation, highlighted the rela- described by the organisation’s tionship forged with the NGO. passionate about giving back director Imma Pericas. There Finally, Ana Cabezas (SEP 08), were also talks by pro bono con- consultant, and Paloma Escude- sultants Xa vier Bombí (Lic&MBA ro, executive director of UNICEF 97), who worked with Amics de la Spain, spoke about the work they Gent Gran, and Albert Comel- had done together. las (MBA 01), who helped Acció Solidària contra l’Atur. GeneRal saTisfacTION On behalf of the team of pro At both sessions satisfaction bono consultants who advised and commitment were the con- Lleida Solidària, Sílvia Ibáñez cepts most used by attendees, (Lic&Máster 91) read out a letter including the Alumni Giving Back from an African child describing coordinator in Madrid, Macrina the improvements in their com- Camps (Lic&MBA 94), and the gramme. Here at Alumni Giving munity thanks to the efforts of coordinator at the Institute for Back we would like to thank the the organisation. Social Innovation, Sonia Navarro. organisations for choosing us In Madrid, pro bono consultant In Barcelona the event was also and recognise the work done by Fernando Palacios (DMC 06) attended by the President of each and every one of our pro and the Entreculturas Foundation ESADE Alumni, Germán Castejón bono consultants. Thanks to their Organisation Department director (Lic&MBA 81), and the CEO at dedication and enthusiasm, this Jorge Serrano underlined their DKV, Josep Santacreu (PMD 89), edition of Alumni Giving Back satisfaction at the successful who with Sonia Na varro make up has once more been a complete outcome of their partnership. the Advisory Board for the pro- success. BARCELONA CASA Teva FOUNDATION ACIDH FOUNDATION Provides accommodation and psychological care for Enhances the quality of life of people with borderline people who for health reasons come to Barcelona for intelligence long periods of time Review of internal processes at its two special Five-year strategic plan workplaces http://www.fundaciocasateva.org/es/noticias.html http://www.acidh.org/ CATHOLIC SCOUT MOVEMENT MARIANAO FOUNDATION Promotes social values through childhood education Building a residents’ community in Sant Boi de Llobregat using recreational activities and contact with nature by means of education in values, integrating young Organisational plan – managerial structure and internal people at risk of exclusion, etc. communication Human resources. Staff reorganisation. Progress towards http://www.scoutsmsc.org/ process optimisation http://www.marianao.net/ VICENTE FERRER FOUNDATION It is a development NGO committed to transforming the most disadvantaged communities and which works to Teresa Giralt, president and founder of the Gaspar de Portolá Foundation, speaking at the Barcelona session. In the background, the improve the living conditions of the most disadvantaged top table. A toast among the team of Acció Solidaria contra l’Atur pro groups in India. bono consultants during the event in Barcelona Company loyalty plan The Pro Bono Consultants project has been made possible by our sponsors who believe in us. If you’d like to be an Alumni Giving Back sponsor, please email us at [email protected] This academic year’s alumni giving back projects would not have been possible without the support of our sponsor: 41 ANALYSIS Family business models A new way of understanding family businesses UP UNTIL NOW family BUSINESSES have BEEN APPROACHED AS IF THEY WERE A UNIFORM phenomenon, when in fact there are enormous differences between some family businesses and others. O IMEN [email protected] RTO G (Lic&MBA 84) Associate Professor in the Department of Business Policy LBE and Programme Director of General A Management Programmes n the various projects I’ve The Captain model is the small FIGURE 1: familY BUSINESS MODELS AND been working on over the past business which belongs to an COMPLEXITY PROFILE I few years, mainly with my entrepreneur and is run by him colleagues Gemma Baulenas, or her. It is not very complex in 100 Joan Coma-Cros and Maria José either family or business terms. Parada1 we’ve been able to The person who sorts things out 80 pick out different types of family in the family and the internal businesses by identifying their management of the company is 60 features and the circumstances the businessperson. in which each one operates The Emperor model is a medium- 40 successfully. sized or large family business run by an entrepreneur who in 20 FAMILY BUSINESS turn controls the company’s Family complexity MODELS ownership. The entrepreneur’s The models we’ve identified are: exceptional characteristics 0 (1) the Captain model, (2) the means that, just like in the 0 20 40 60 80 100 Emperor model, (3) the Family Captain model, the entrepreneur Business complexity Team model, (4) the Professional can sort things out in the family Capitan Professional Emperor Family Family model, (5) the Corporation and handle the company’s Family Team Corporation model and (6) the Family internal management. The Source: Gimeno et al. 2009 Investment Group model. emperor runs the any on 1 A large number of people have taken part in this research work. The latter has consisted of quantitative studies of more than 2,000 family businesses in different countries 42 together with research into cases and experiences of consultancy work with family businesses and business families. ANALYSIS The Family Investment Group model (FIG) is a family business designed to administer the wealth which a family wishes to hold together. Family and business complexity in this model may be varied. Figure 1 shows the complexity profile of a significant number of Spanish family businesses (1,237 to be precise), whose model is colour-coded. The reader will note that family businesses with very similar complexity profiles may have different family business models. The reason for this lies in the family mindset, that is to say in the meaning the family business has for the family. Thus the structure of the business family varies depending on the way in which the family “thinks about” the business. entrepreneurial principles, that professionally trained and run “Empires” normally evolve towards is to say using his or her own the business in a professional other non-single individual models experience, knowledge and way. The reader will be able to intuition. call to mind a number of Spanish which are suitable for complex The Family Team model is a firms which are run extremely family businesses family business with medium professionally by one or several family complexity and low members of a family who in turn Each model can work very well business complexity. It is made control ownership. in specific circumstances, but up of a group of relatives who The Corporation model is a at the same time can be very work together in the family large family business, owned dysfunctional if the conditions business. It is often found by a significant number of aren’t appropriate. Furthermore, in businesses being run by family members. The family the bulk of the problems family second or third generation family has a presence on its businesses face stem from members (a family restaurant, a governing bodies but plays having maintained a family store or a professional activity, no role in management. If a business model that was no such as an administrative agency family member does have a longer the right one. for instance). management position, this The Captain model depends The Professional Family model is purely by chance, either on a person with the ability is a medium-sized or large family because he or she is part of a to take the business forward.
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