The integration of wider development approaches in the fisheries sector is essential for the sector to be fully involved in the development process. A Guide to the Analysis of Fish A Guide to the Analysis of Marketing Systems Using a Combination of Sub-sector Analysis and the Sustainable Livelihoods Approach discusses the main elements to be considered when analysing a fish Fish Marketing Systems Using marketing chain from a livelihoods perspective. This analysis uses both the Sustainable Livelihoods Approach and sub-sector analysis and argues that this combination of methodologies delivers the most reliable results. a Combination of Sub-sector
Although the guide can be used for the analysis of any fish marketing chain in developing Analysis and the Sustainable countries, the focus is on the marine fisheries sector using two DFID-funded research projects in India and Bangladesh as case studies. It is primarily aimed at researchers and Livelihoods Approach development practitioners investigating fisheries-based communities or sub-sectors with the intention of preparing project interventions or policy recommendations. U. Kleih, P. Greenhalgh and N. Oudwater
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A Guide to the Analysis of Fish Marketing Systems Using a Combination of Sub-sector Analysis and the Sustainable Livelihoods Approach
U. Kleih, P. Greenhalgh and N. Oudwater (1) Fish Marketing Systems.qxd 8/8/03 5:55 pm Page ii
© The University of Greenwich 2003
The Natural Resources Institute (NRI) of the University of Greenwich is an internationally recognized centre of expertise in research and consultancy in the environment and natural resources sector. The Institute carries out research and development and training to promote efficient management and use of renewable natural resources in support of sustainable livelihoods.
Short extracts of this publication may be reproduced in any non-advertising, non-profit-making context provided that the source is acknowledged as follows:
KLEIH, U., GREENHALGH, P. and OUDWATER, N. (2003) A Guide to the Analysis of Fish Marketing Systems Using a Combination of Sub-sector Analysis and the Sustainable Livelihoods Approach. Chatham, UK: Natural Resources Institute.
Permission for commercial reproduction should be sought from the Managing Editor, University of Greenwich at Medway, Central Avenue, Chatham Maritime, Kent ME4 4TB, United Kingdom.
This publication is an output from a research project funded by the United Kingdom Department for International Development (DFID) for the benefit of developing countries. The views expressed are not necessarily those of DFID. R7969 Post-Harvest Fisheries Research Programme
Natural Resources Institute ISBN: 0 85954 522-0
University of Greenwich, a registered charity and company limited by guarantee, registered in England (Reg. No. 986729). Registered Office: Old Royal Naval College, Park Row, Greenwich, London SE10 9LS.
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Contents
Acknowledgements v
Introduction 1 Objective Of The Guide 1 Background 1
Overview of the Sustainable Livelihoods Approach 5 Background 5 The Key Elements of the Sustainable Livelihoods Framework 6 Methodology 7
Sub-sector Analysis 9 Background 9 Concepts and Definitions 10 Sub-sector Mapping 11 Steps Involved in Sub-sector Analysis and Resources Required 11
Combining Sub-sector Analysis with the Sustainable Livelihoods Approach 13 Building a Project Partnership 13 Approaching the Topic 14 Mapping the Commodity Chain 14 Understanding the Livelihoods Context of Sub-sector Participants 14 Economic Analysis Focusing on Financial Capital Assets 17 Technical Post-harvest Issues 18 The Way Forward 18
Practical Issues 21 Steps Involved in the Case Study Projects 21 Review of methods used in the Bangladesh project 22 Review of methods used in the India project 23 Data Collection Methods 24 Desk studies 24 Participatory survey methods 25 Rapid market appraisal 26 Quantitative methods/questionnaire surveys 27 Combinations of quantitative and qualitative methods 29
Appendixes Appendix 1: References, Further Reading Material And Relevant Websites 31 Appendix 2: The Sustainable Livelihoods Approach And Its Relevance for Fish Marketing 35 Appendix 3: Steps in Sub-sector Analysis 49 Appendix 4: India and Bangladesh Project Case Study Material 53 Appendix 5: Examples of Checklists and Guidelines Developed 71 for Fieldwork in Bangladesh and India
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Abbreviations
CMS Cirrus Management Services Pvt. Ltd, India CODEC Community Development Centre, Chittagong, Bangladesh DFID Department for International Development, UK EU European Union HACCP Hazard Analysis Critical Control Point ICM Integrated Coastal Management, India IMM Integrated Marine Management Ltd MAPP Morocco Agribusiness Promotion Project (MAPP) MPEDA Marine Products Export Development Authority, India NGO Non-Governmental Organization NRI Natural Resources Institute, University of Greenwich, UK PHFRP (DFID) Post-Harvest Fisheries Research Programme PLA Participatory Learning and Action PPA Participatory Poverty Assessment PRA Participatory Rural Appraisal RMA Rapid Market Appraisal RRA Rapid Rural Appraisal SCP Structure, Conduct, Performance model SIFFS South Indian Federation of Fishermen Societies SLA Sustainable Livelihoods Approach SPS Sanitary and Phytosanitary Standards SUFER Support for University Fisheries Education and Research, Dhaka, Bangladesh UoC University of Chittagong, Bangladesh USAID United States Agency for International Development
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Acknowledgements
The authors would like to express their gratitude to their research partners who participated in the two projects from which this guide has been developed. Some of the case study material used in the guide has been borrowed from their project reports. Particular thanks are due to the members of the following organizations: Cirrus Management Services Pvt Ltd (CMS), Bangalore, India Community Development Centre (CODEC), Chittagong, Bangladesh Integrated Coastal Management (ICM), Kakinada, India Integrated Marine Management (IMM Ltd), Exeter, UK South Indian Federation of Fishermen Societies (SIFFS), Trivandrum, India University of Chittagong (UoC) Marketing and Sociology Departments, Bangladesh.
The authors are grateful to CODEC for providing the photographs used for the cover design of this publication.
In addition, the valuable information provided by Mr Ivor Clucas is gratefully acknowledged.
Last but not least, the authors would like to thank the DFID Post-Harvest Fisheries Research Programme for providing the funds for the preparation of this guide.
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Introduction
Objective of the Guide covering the case studies and the approaches adopted is presented in the Appendixes. The objective of this guide is to provide the main elements that need to be considered when Background analysing a fish marketing chain from a livelihoods perspective. It is argued that a The two projects primarily used for the combination of the Sustainable Livelihoods compilation of this guide were both funded by Approach (SLA) and sub-sector analysis will the DFID Post-Harvest Fisheries Research deliver the most reliable results. The combination Programme (PHFRP), and implemented in of the two approaches allows a clear focus on the Bangladesh and India by the Natural Resources main stakeholders involved in the commodity Institute (NRI) of the University of Greenwich chain, emphasizing livelihoods aspects, but also in partnership with local collaborators. employing more traditional methodologies. The project ‘R7969 Fish Distribution from Although the guide can be used for the analysis of Coastal Communities in Bangladesh: Market and any fish marketing chain in developing countries, Credit Access Issues’ lasted from February 2001 the focus is on the marine fisheries sector. This is to October 2002. The main partners included:
because the DFID-funded research projects, Natural Resources Institute (NRI), University which were used for the compilation of this guide, of Greenwich, UK mainly dealt with marine fish species. Community Development Centre in Chittagong (CODEC) The guide is primarily targeted at researchers and development practitioners investigating University of Chittagong (UoC) Marketing fisheries-based communities or sub-sectors with and Sociology Departments; this component the intention of preparing project interventions or was funded by the Dhaka-based DFID project policy recommendations. ‘Support for University Fisheries Education and Research (SUFER)’. The report starts with background information on the two research projects in which the The ultimate goal of the project was to work methodology was applied and tested. The SLA towards poverty alleviation and livelihood and sub-sector analysis are then presented security among coastal fishing communities and independently before a discussion of how the two those involved in the distribution chain. The aim approaches can be combined, particularly if of this research project was to explore the poverty alleviation is the ultimate objective of a dynamics of the livelihoods of the poor in the study. The last section covers data collection and fish marketing chain in more detail and make analysis, highlighting the main steps involved as recommendations regarding the development of well as tools and techniques. Additional material fish marketing and livelihood sustainability. (1) Fish Marketing Systems.qxd 8/8/03 5:55 pm Page 2
Introduction
Through the application of new knowledge, the fish distribution and credit supply, possible project aimed to improve the post-harvest market inefficiencies due to exploitative utilization of fish and its impact on the practices, access to formal and informal livelihoods of poor fisherfolk, processors, traders sources of credit by poor participants in the and consumers. The following project outputs commodity chain, relative costs of credit, have been produced: and the extent to which fishing communities may have been able to benefit from micro- an improved understanding of the trading and credit programmes in Bangladesh. credit system for fish produced in poor coastal communities The research project ‘R7970 Globalization and a methodology integrating market and credit Seafood Trade Legislation – The Impact on analysis techniques with a livelihoods Poverty in India’ which lasted from July 2001 to approach in a post-harvest fisheries context March 2003, sought to devise strategies and policy suggestions originating from management systems to improve the post-harvest stakeholders and likely to benefit the poor in utilization of fish in ways that would make an coastal fishing communities and the fish impact on the lives of poor producers, processors, distribution chain in Bangladesh. traders and consumers. It was part of the overall DFID programme to develop strategies and Although the following three main research areas management systems with similar objectives. were covered, it was not always possible to keep them completely separate. Using a multi-disciplinary approach, the research (i) Analysis of the livelihoods systems of undertaken by the project aimed to generate and fishing communities. This started with an disseminate new knowledge and develop a investigation of the capital assets available to methodology to assess the impact of the different wealth groups in the villages, globalization and changing international food and their vulnerability context. Other aspects safety legislation on the livelihoods of the poor in included the institutional, social, cultural and the sector. In addition, policy recommendations political contexts, investigating, amongst were developed relating to people’s livelihoods, other things, patronage relationships between poverty eradication and the global seafood traders and fishing communities, social market. The project targeted the poor and relations between the various parties vulnerable in the fish processing and distribution involved in the trading and credit network, chains, which included coastal and aquaculture and distribution of non-economic obligations fishing communities (e.g. fishermen, boat and and rights. In addition, poor fish producers’ net owners, small-scale processors, service and traders’ access to institutions affecting providers, traders and distributors). their livelihoods was emphasized. Four organizations were involved directly as (ii) Analysis of the marketing system. This included partners in the project: mapping of the sub-sector, calculation of costs Natural Resources Institute (NRI), University and margins, assessment of the pricing of Greenwich, UK mechanisms for the fish (both for the producers and consumers), risk factors, such as Cirrus Management Services Pvt Ltd (CMS), seasonality, evaluation of technical issues (e.g. Bangalore, India post-harvest loss, increased necessity for food Integrated Coastal Management (ICM), safety and quality control systems), Kakinada, India identification of bottlenecks and opportunities. South Indian Federation of Fishermen (iii) Analysis of the credit system. This included Societies (SIFFS), Trivandrum, India. an assessment of the inter-linkages between
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Introduction
Other related projects funded by DFID in India ‘Field Evaluation of a Systems-based through PHFRP included: Approach to the Reduction of Blowfly Infestation of Traditionally Processed Fish in ‘Changing Fish Utilization and its Impact on Tropical Developing Countries’ (MD Poverty in India (ICM/IMM)’ Associates).
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Overview of the Sustainable Chapter 1 Livelihoods Approach1 1
Background takes a holistic view of opportunities for improving people’s livelihoods, the possible The Sustainable Livelihoods Approach (SLA) is impact of such opportunities and how this fits a way of thinking about development that has within existing livelihoods, taking into evolved from lessons learned from poverty account the constraints reduction approaches as experienced by places people and their priorities at the centre. international and national organizations such as DFID, CARE and OXFAM. Sustainable The SLA stresses the importance of an in-depth livelihoods is a framework for thinking about understanding of the various livelihood poverty by trying to understand and analyse the components and factors including: lives and needs of the poor and identify key the priorities that people identify opportunities that will ultimately benefit them. constraints and livelihood opportunities, The SLA embraces a wider approach to people’s varying from place to place, group to group livelihoods by looking beyond income generation and across income levels activities in which people engage. Through participatory approaches, it seeks to encourage the different strategies that the poor adopt in various stakeholders, with their own pursuit of their priorities and in response to perspectives, to engage in these discussions and the constantly changing environment in which debate the factors affecting their livelihoods and they live possible opportunities. In sum, the SLA: different social groups within a community often facing a variety of sources of risk in involves a systematic analysis of poverty and their livelihoods, and thus differing reasons its causes for their vulnerability the institutions, policies and organizations Box 1: Definition of a ‘sustainable that determine their access to assets/ livelihood’ opportunities and the returns they can achieve A livelihood comprises the capabilities, the access of the poor to social, human, assets and activities required for a means natural, financial and physical capital and of living. A livelihood is sustainable when their ability to put these assets to productive it can cope with and recover from shocks use and maintain or enhance its capabilities the changing context in which they live, for and assets both now and in the future, example, external trends (i.e. socio-economic while not undermining the natural resource and ecological), shocks (both natural and base (Carney, 1998). man-made) and seasonality. (See also Ashley and Carney, 1999.)
1 Based on: Carney (1998), Ashley and Carney (1999), DFID Sustainable Livelihoods Guidance Sheets, www.livelihoods.org and Oudwater (2001). (1) Fish Marketing Systems.qxd 8/8/03 5:55 pm Page 6
Overview of the sustainable livelihoods approach
In the following sections, a brief summary is of their control, rights and security of access. given of the main elements that make up the Although it is not always possible to define a sustainable livelihoods framework (see Appendix ‘minimum’ level of assets needed for survival as 2 for a more detailed discussion). Following the the basic requirements differ from place to place, key building blocks, a short overview is then it is obvious that the better people’s overall asset provided on methodologies that can be used in status is, the better they will be able to respond to applying the sustainable livelihoods principles. changes and face hardships. Also it needs to be recognized that some capital assets can be The Key Elements of the negative (i.e. liabilities). A pentagon is sometimes used as a visual tool to present Sustainable Livelihoods information about people’s access to assets and Framework the interrelationships between them.
The key elements of the SLA framework are: Vulnerability context