1 PRESENTATION
“The 6th Madrid Weekender is a great opportunity for undergraduate or graduate students to broaden their knowledge in Sports Event Management as well as to increase their international networking while exploring and enjoying in one of the most vibrant city in Europe.
I`m enthusiastic to present the 6th edition and to provide one more time an unforgettable experience to all the participants.”
Thursday, 7th
Time Event Arrival at Madrid Adolfo Suárez Barajas International Airport and Check in at 3* Hotel Senator Castellana From arrival - Leisure time opportunities in 20.00 Madrid Opening Weekender, Irish Rover 20.00 HOW TO GET FROM CUZCO TO HOTEL SENATOR CASTELLANA
1. Get off at Cuzco Metro Station, take the exit: Pº de la Castellana, impares.
Address: Calle de Julián Besteiro, 37, 28020 Madrid OPENING
Address: Av. de Brasil, 7, 28020 Madrid (Only 3 blocks from the Hotel) Friday, 8th Microsoft Global Sports Innovation Center Time Event The GSIC is part of Microsoft’s innovation centers’ global network. It is based in Madrid and was created as a meeting 07.00 – 08.00 Breakfast point for all the economic sectors linked to sports 8:30 Shuttle to GSIC Microsoft (performance, health, fitness, fan engagement, IT, sporting Guided Visit at the Microsoft goods, wearables, tourism, education). 09.00 – 09.30 Global Sports Innovation Center 9:45 Shuttle to La Caja Magica
Discover La Caja Mágica (“The 11.00 – end of Magic Box”) Mutua Madrid Open the matches Tennis Quarter-Final Matches (ATP1000) 13.00 – 14.00 Lunch (self-service)
Leisure time opportunities in 18.00 – 20.00 Madrid
20.30 Dinner on your own Address: Calle Goya 90, 28009 Madrid Friday, 8th Mutua Madrid Open Sport Event Time Event Visit La Caja Mágica (“The Magic Box”): the most modern 07.00 – 08.00 Breakfast tennis venue in the world. Its name refers to the dynamic 8:30 Shuttle to GSIC Microsoft design of the angular, shifting shell that covers the two pavilions. Guided Visit at the Microsoft 09.00 – 09.30 Global Sports Innovation Center 9:45 Shuttle to La Caja Magica
Discover La Caja Mágica (“The 11.00 – end of Magic Box”) Mutua Madrid Open the matches Tennis Quarter-Final Matches (ATP1000) 13.00 – 14.00 Lunch (self-service)
Leisure time opportunities in 18.00 – 20.00 Madrid
20.30 Dinner on your own Address: Cmo. de Perales, 23, 28041 Madrid HOW TO GET TO THE CITY CENTER FROM LA CAJA MAGICA
1. You have to walk 900 metres until San Fermín- Orcasur Metro Station
2. Take line 3, towards Moncloa
3. Metro arrival: Sol Saturday, 9th Sport Business Lectures
Time Event
07.00 – 08.00 Breakfast
Shuttle to the Universidad 8:30 Europea de Madrid
Sport Business Lectures 09.00 – 13.00
13.00– 14.00 Lunch 14:00 Shuttle to Real Madrid Stadium
14.30 – 16.30 Tour Bernabéu and visit Real Madrid Stadium
Leisure time opportunities in 16:30 Madrid LECTURERS Saturday, 9th MARKETING SPORT CONSULTING Time Event “Entertainment “How research can help 09:00 – 09:50 Matthew Brown Districts and Sport to improve the quality Team Revenue and management of Development“ sport entities” 10:00 – 10:50 Álvaro Fernández Matthew Brown Álvaro Fernández 10:50 – 11:20 Coffee Break University of South Carolina Universidad Europea de Madrid 11:20 – 12:10 Virginia Herrero
12:10 – 12:50 Gerardo Bielons EMPOWERMENT HUMAN RESOURCES
“Managing Human 12:50 – 13:00 Conclusions “Women’s Football: Resources in Sport the road to Organizations” professionalization”
Virginia Herrero Gerardo Bielons La Liga Events GB Director MARKETING Matthew T. Brown has been at the University of South Carolina since 2005 where he teaches and researches in the areas of sport business and finance. Brown's research has led to publications in journals like the Journal of Sport Management, Sport Marketing Quarterly, Entertainment and Sport Law Journal, the International Journal of Sport Finance, and Sport Management Review.
In addition, Brown has made more than 40 national and international research presentations. Brown also serves as a liaison between the department and the Lexington County Blowfish, a wood bat baseball team in the Coastal Plain League.
In addition to his work with the Blowfish, Brown has served as the chief financial officer of the Southern Ohio Copperheads and treasurer of the Board of Directors of the Southern Ohio Collegiate Baseball Club. He was also the assistant girl's varsity and head girls J. V. tennis coach at Athens High Matthew Brown School. In 2004, the team won its league championship. University of South Carolina, USA Brown also has worked in campus recreation, collegiate athletics (as both coach and administrator), “Entertainment Districts and Sport and tennis club management. He served as the treasurer of the North American Society for Sport Team Revenue Development” Management from 2006 to 2012. In 2003, Brown was named the Jefferson College Alumnus of the Year. SPORT CONSULTING Associated professor, researcher and management consultant with expertise in economic and social impact of sport events, sport facilities and economic return of sponsorship. His portfolio of clients includes companies and organizations like Mutua Madrid Open, Real Madrid Foundation and several sport organizations and clubs.
In 2013 he joined Universidad Europea as Director of Master’s Degree in Sports Marketing of Real Madrid Graduate School. That position helped him to maintain a straight relationship with the marketing department and executives of Real Madrid C.F. In that period, he started to investigate in qualitative aspects of marketing and sponsorship strategies implemented by Real Madrid, and other management aspects of professional football clubs.
In 2016 he was promoted to Director of Product and Business Development of the Faculty of Álvaro Fernández Sport Sciences, with responsibilities including planning and overseeing new marketing Universidad Europea de Madrid, Spain initiatives, developing of benchmarking of other companies and identifying costumers' needs. “How research can help to improve the Currently he works as assistant professor at Universidad Europea – Real Madrid Graduate quality and management of sport entities” school, and as visiting lecturer in in other Spanish and international universities. EMPOWERMENT With more than 10 years of experience in the Sport Industry, Virginia joined LaLiga in 2016 to support the direction of the department as the Women’s Football Manager. She is in charge and fully engaged in the development, the professionalization and the promotion of women’s football.
Virginia has previously worked in several agencies being responsible of sponsorship as Microsoft or Mercedes-Benz.
She has a degree in Advertising and Public Relations and is currently studying the FIFA/CIES Executive Programme in Sports Management.
Virginia Herrero La Liga, Spain
“Women’s Football: the road to professionalization” HUMAN RESOURCES In 2002 Gerardo Bielons began his incursion in the world of sport events, by coordinating a group of volunteers in the Madrid Masters Series and Events GB was founded with the firm conviction that an adequate selection of human resources marks the difference and adds value to the quality of the events.
Thanks to his experience acquired during all these years, Events GB services were chosen for different sport events like the London Olympic Games, Davis Cup and Mutua Madrid Open.
Besides, he won the candidacy to organize different congresses, forums and conferences such as the 19th Conference of the European Association for Sport Management, The World Association for Sport Management Inaugural Conference or the Madrid 2015 AIESEP International Conference. Because of these prestigious events, the Madrid Convention Gerardo Bielons Bureau awarded Gerardo Bielons for his efforts in promoting the city of Madrid as a Events GB Director, Spain destination of large meetings and congresses.
“Managing Human Resources in Sport Gerardo Bielons is Senior Lecturer at Universidad Autónoma de Madrid (Spain). Also, he is Organizations” the Director of Events GB, a company specialized in organizing International Congresses and Conferences, most of them focused in Physical Education and Sports Management field. Saturday, 9th Visit Real Madrid Stadium The legendary Santiago Bernabéu Stadium, has more than 60 Time Event years of history and in these days, it has become one of the main tourist attractions in Madrid and a “must see” for any 07.00 – 08.00 Breakfast football lover. You will have the chance to look through the Stadium, and Lectures: even have access to those places that you only had pictured Sport Business Lectures at 09.00 – 13.00 Universidad Europea de Madrid in your mind, like the tunnel to the locker rooms, the bench, the pitch and even the presidential box. To round it off, you will visit the new Museum, the chief exponent of Real 13.00– 14.00 Lunch Madrid legend, the Best Club in the 20th Century. 14:00 Shuttle to Real Madrid Stadium
14.30 – 16.30 Visit of Real Madrid Stadium and the Bernabéu Tour
Leisure time opportunities in 16:30 Madrid Sunday, 10th Madrid de los Austrias
Time Event Discover with us the must see spots of the city, hidden corners and picturesque streets, some of the oldest 07.30 – 08.30 Breakfast restaurants and shops, and how the Madrilenian people used to live along the centuries! In addition to this we will Guided Visit Madrid de los 09.00 – 11.00 Austrias try our best to take you off the beaten track and to show (Meeting Point at Plaza Mayor) you what's interesting about living downtown Madrid. Starting point: Plaza Mayor, near to the statue of Philip III 11.00 – 13.00 Leisure times opportunities in Ending point: Plaza de Santa Ana Madrid
13.00 – 14.00 Lunch (self-service)
14.00 – 18.30 Leisure time opportunities in Madrid
KICK OFF: 18.30 – 20.15 Real Madrid vs Alavés at Santiago Bernabéu Stadium Farewell-Dinner at the Realcafé 22.00 Bernabéu HOW TO GET TO PLAZA MAYOR FROM HOTEL SENATOR CASTELLANA
1. Walk 5 min to the Tetuan Metro Station
2. Metro Arrival: Sol Sunday, 10th Sport Events Time Event
07.30 – 08.30 Breakfast
Guided Visit Madrid de los 09.00 – 11.00 Austrias (Meeting Point at Plaza Mayor)
11.00 – 13.00 Leisure times opportunities in Madrid
13.00 – 14.00 Lunch (self-service)
14.00 – 18.30 Leisure time opportunities in Madrid KICK OFF: 18.30 – 20.15 Real Madrid vs Alavés Farewell-Dinner at the Realcafé 22.00 Bernabéu Sunday, 10th Networking Final Dinner
Time Event The restaurant is clearly divided into two different areas. Its top floor is itself a key attraction, with its summer terrace, built 07.30 – 08.30 Breakfast within the terraces of the play ground, a place which can serve as Guided Visit Madrid de los a venue for meetings and events, all year round. The ground level 09.00 – 11.00 Austrias is ideal for having a drink or a snack at any given time of the day. (Meeting Point at Plaza Mayor) Dress code: Smart Business 11.00 – 13.00 Leisure times opportunities in Madrid
13.00 – 14.00 Lunch (self-service)
14.00 – 18.30 Leisure time opportunities in Madrid 18.30 – 20.15 KICK OFF: Real Madrid vs Alavés Farewell-Dinner at the Realcafé 22.00 Bernabéu
Address: Av. de Concha Espina, 1, 28036 Madrid This Tailor-Made Experience Includes:
✓4 nights of Accommodation (double room) & breakfast at 3* Hotel. ✓Guided Visit at the Microsoft Global Sports Innovation Center. ✓Guided Tour at Bernabéu and Visit of the Real Madrid Museum. ✓Guided Tour City of Madrid ✓Welcome by Events GB with a Typical Spanish Appetizer and Finger Food. ✓Ticket for the Mutua Madrid Open Tennis (La Caja Mágica), Quarter-Final Matches (ATP 1000). ✓Dinner at Realcafé with an impressive view of the Stadium. ✓Experts Lecturers in Sport Business. ✓Ticket for the second to last match of La Liga: Real Madrid C.F. vs. Alavés. ✓Shuttles to La Caja Mágica and to Universidad Europea de Madrid. ✓Certificate of Attendance. Fees
650€ Early Bird Registration (Until January 31st 2020)
700€ Late Registration (Until April 30th 2020)
Payment has to be done to GB Creation & Advice Consulting 2000 S.L.
Issuing Bank: LA CAIXA Address: Capitán Haya, 44 Madrid - Spain BIC/SWIFT: CAIXESBBXXX I.B.A.N: ES13 2100 4770 1902 0019 2400 Beneficiary: GB Creation & Advice Consulting 2000 S.L. Postal code: 28020
HOW TO GET TO HOTEL SENATOR CASTELLANA FROM THE AIRPORT
• OPTION 1
Metro: (Best option) 1. From T1, T2, T3 & T4 to Cuzco station (nearest Metro station to hotel) 2. Metro exit at the Airport T1, T2, T3. Take Line 8 to Nuevos Ministerios (last stop). 3. Transfer at Nuevos Ministerios to Line 10 (to Tres Olivos). 4. Go out at Cuzco station.
• OPTION 2
Taxi: can be taken directly at the exit of the terminal and it’s a fixed costs of 30€ Leisure time Opportunities: City Center
Gran Via: commonly known as the “Spanish Broadway” is a place where you can find many theatres, cinemas and shops. The most important street in Madrid has an exciting atmosphere 24/7.
Fuencarral Street: the dividing line between Malasaña and Chueca, is Madrid's hub of modern fashion.
Plaza Mayor: hosts some of greatest bars and restaurants in Madrid. The Plazas vibrant atmosphere and its traditional architecture is a must see! Also you should eat a “bocadillo de calamares” around the square.
La Latina: the lively and colorful area of La Latina is a maze of narrow lanes filled with tapas bars and cantinas, is near to El Rastro. Leisure time Opportunities: City Center Buen Retiro Park: The “Park of pleasant Retire” of Madrid largest parks and features many different activities. From free concerts on Sundays to multiple exercise groups or rowing a boat on the park lake.
La Puerta de Alcalá: The "Alcalá Gate“several meters away from the main entrance to the Buen Retiro Park. The Gate was a real door to enter in the city and was erected as a triumphal arch to celebrate the arrival of the King Charles III in Madrid.
Puerta del Sol square: This is the centre (Km 0) of the radial network of Spanish roads. The square also contains the famous clock whose bells mark the traditional eating of the Twelve Grapes and the beginning of a new year.
El Oso y el Madroño: "The Bear and the Strawberry Tree") is at Puerta del Sol square and it represents the heraldic symbol of the city. Leisure time Opportunities: Museums
Museo Nacional Del Prado: A chance to see 7,600 paintings and over 1000 sculptures from the likes of Rembrandt, van Rijn and Caravaggio. Free every afternoon from 18 to 20 and always for students under 25.
Museo Nacional Centro de Arte Reina Sofía: The National Museum of 20th Century art is named after Queen Sophia and includes excellent collections of Spain’s most famous artists including pieces from Pablo Picasso and Salvador Dali. Free every afternoon from 19 to 21 and always for students under 25.
Museo de Historia de Madrid: Housed in one of Madrid’s impressive Baroque buildings, formerly the San Fernando Hospice, the History Museum offers an overview of the arts, industries, lifestyles and customs of Madrileños from 1561, the year when Madrid was established as the Spanish capital, to the present. Free entrance. Leisure time Opportunities: Food Churros con chocolate: the plain Spanish versions aren't covered in sugar or filled with cream but they do come in several shapes and sizes. The hot chocolate is thick and resembles more of a pudding that can be eaten with a spoon. It is also recommended to drink it once you’ve dipped and eaten all of your churros.
Jamón Serrano: Since antiquity Spaniards have produced dry- cured hams. You can eat it alone, with tomato and a toast, with melon (typical dish).
Bocadillo de Calamares consists of a fresh bread roll filled with squid rings that have been coated in flour and deep-fried in olive oil. Madrileños usually wash down their bocadillo de calamares with a small beer.
Cocido Madrileño: is a traditional chickpea based stew from Madrid. A substantial dish prepared with meat and vegetables, it is most popular during the winter PUBLIC TRANSPORT • How to acquire it
To use public transport in The Tourist ticket can be purchased in the following points of sale: Madrid it is necessary to buy a 1. At the Adolfo Suárez Madrid-Barajas Airport multipurpose card that includes • T1-T2-T3 Terminal metro, train and bus routes. • T4 Terminal
• Fares 2. At all the Metro de Madrid network stations.
1 2 3 4 5 7 Zone day days days days days days A 8,40 € 14,20 € 18,40 € 22,60€ 26,80€ 35,40 € Event GB Contact: Phone: +34 91 556 38 06 Mobile: +34 692 206 213 [email protected], http://www.eventsgb.com