SPECIALLY CONCEIVED FOR STUDENTS STUDYING SPORT MANAGEMENT, TOURISM AND HOSPITALITY MANAGEMENT OR OTHERS WELCOME TO THE 4th MADRID WEEKENDER
“The 5th Madrid Weekender is a great opportunity for University students to broaden their knowledge in Sports Event Management as well as to increase their international networking while exploring and enjoying sports events in one of the most vibrant city in Europe.
I`m enthusiastic to present the 5th edition of Madrid Weekender and to provide one more time an unforgettable experience to the participants during their career.”
Thursday, 9th
Time Event Arrival at Madrid Adolfo Suárez Barajas International Airport and Check in at 3* Hotel Senator Castellana From arrival - Leisure time opportunities in 20.00 Madrid Opening Weekender, Irish Rover 20.00 HOW TO GET FROM CUZCO TO HOTEL SENATOR CASTELLANA
1. Get off at Cuzco Metro Station, take the exit: Pº de la Castellana, impares.
Address: Calle de Julián Besteiro, 37, 28020 Madrid OPENING 5TH MADRID WEEKENDER 2019 AT THE IRISH ROVER
Address: Av. de Brasil, 7, 28020 Madrid Friday, 10th Microsoft Global Sports Innovation Center Time Event The GSIC is part of Microsoft’s innovation centers’ global 07.00 – 08.00 Breakfast network. It is based in Madrid and was created as a meeting point for all the economic sectors linked to sports (performance, 8:30 Shuttle to GSIC Microsoft health, fitness, fan engagement, IT, sporting goods, wearables, Guided Visit at the Microsoft tourism, education). 09.00 – 09.30 Global Sports Innovation Center 9:45 Shuttle to La Caja Magica
Discover La Caja Mágica (“The 11.00 – end of Magic Box”) Mutua Madrid Open the matches Tennis Quarter-Final Matches (ATP1000) 13.00 – 14.00 Lunch (self-service)
Leisure time opportunities in 18.00 – 20.00 Madrid
20.30 Dinner on your own Address: Calle Goya 90, 28009 Madrid España Friday, 10th Mutua Madrid Open Sport Event Time Event Visit La Caja Mágica (“The Magic Box”): the most modern tennis venue in the world. Its name refers to the dynamic design of the 07.00 – 08.00 Breakfast angular, shifting shell that covers the two pavilions. 8:30 Shuttle to GSIC Microsoft *Tickets will be in Category 3 (Session Day) seating area allowing Guided Visit at the Microsoft for the best views 09.00 – 09.30 Global Sports Innovation Center 9:45 Shuttle to La Caja Magica
Discover La Caja Mágica (“The 11.00 – end of Magic Box”) Mutua Madrid Open the matches Tennis Quarter-Final Matches (ATP1000) 13.00 – 14.00 Lunch (self-service)
Leisure time opportunities in 18.00 – 20.00 Madrid
20.30 Dinner on your own Address: Cmo. de Perales, 23, 28041 Madrid HOW TO GET TO THE CITY CENTER FROM LA CAJA MAGICA
1. You have to walk 900 metres until San Fermín- Orcasur Metro Station
2. Take line 3, towards Moncloa
3. Metro arrival: Sol Saturday, 11th Sport Business Lectures Time Event
07.00 – 08.00 Breakfast Shuttle to the Escuela 8:30 Universitaria Real Madrid – Universidad Europea Real Madrid
Sport Business Lectures 09.00 – 13.00
13.00– 14.00 Lunch 14:00 Shuttle to Real Madrid Stadium
14.30 – 16.30 Tour Bernabéu and visit Real Madrid Stadium
Leisure time opportunities in 16:30 Madrid Saturday, 11th LECTURERS
Lectures Time Event
09:00 – 09:50 Luis De la Riva
10:00 – 10:50 Josè Bonal Luis De la Riba del Río Carmen Acebes 10:50 – 11:20 Coffee Break Lecturer at Universidad Europea de Independent consultant in the Sport Madrid Sport Marketing Marketing sector “Socioeconomic impact of “Spondorship activation: Key for 11:20 – 12:10 Carmen Acebes sporting events: A case study on a successful activation” the Mutua Madrid Open” 12:10 – 12:50 Gerardo Bielons
12:50 – 13:00 Conclusions
José Bonal Gerardo Bielons Sport Management Lecturer at Universidad Events GB Director Europea de Madrid “Managing Human Resources in “International Marketing as an Sport Organization” Enagement Tool” Saturday, 11th Visit Real Madrid Stadium
Time Event The legendary Santiago Bernabéu Stadium, has more than 60 years of history and in these days, it has become one of the main tourist 07.00 – 08.00 Breakfast attractions in Madrid and a “must see” for any football lover. You will have the chance to look through the Stadium, and even Lectures: have access to those places that you only had pictured in your Sport Business Lectures at Escuela mind, like the tunnel to the locker rooms, the bench, the pitch and 09.00 – 13.00 Universitaria Real Madrid- even the presidential box. To round it off, you will visit the Universidad Europea Real Madrid new Museum, the chief exponent of Real Madrid legend, the Best Club in the 20th Century. 13.00– 14.00 Lunch 14:00 Shuttle to Real Madrid Stadium
14.30 – 16.30 Visit of Real Madrid Stadium and the Bernabéu Tour
Leisure time opportunities in 16:30 Madrid Sunday,12th Madrid de los Austrias Discover with us the must see spots of the city, hidden corners and Time Event picturesque streets, some of the oldest restaurants and shops, and how the Madrilenian people used to live along the centuries! In addition to 07.30 – 08.30 Breakfast this we will try our best to take you off the beaten track and to show you Guided Visit Madrid de los what's interesting about living downtown Madrid. We won´t miss the 09.00 – 11.00 Austrias highlights of the city in the historic center: monuments, churches, the (Meeting Point at Plaza Mayor) cathedral, the Royal Palace, and, of course, emblematic places like Plaza Mayor and Puerta del Sol. 11.00 – 13.00 Leisure times opportunities in Starting point: Plaza Mayor, near to the statue of Philip III Madrid Ending point: Plaza de Santa Ana 13.00 – 14.00 Lunch (self-service)
14.00 – 18.30 Leisure time opportunities in Madrid
KICK OFF: 18.30 – 20.15 Altetico de Madrid vs Sevilla at WANDA Metropolitano Stadium Farewell-Dinner at the Realcafé 22.00 Bernabéu HOW TO GET TO PLAZA MAYOR FROM HOTEL SENATOR CASTELLANA
1. Walk 5 min to the Tetuan Metro Station
2. Metro Arrival: Sol Sunday,12th Sport Events Time Event
07.30 – 08.30 Breakfast
Guided Visit Madrid de los 09.00 – 11.00 Austrias (Meeting Point at Plaza Mayor)
11.00 – 13.00 Leisure times opportunities in Madrid
13.00 – 14.00 Lunch (self-service)
14.00 – 18.30 Leisure time opportunities in Madrid
KICK OFF: 18.30 – 20.15 Altetico de Madrid vs Sevilla at WANDA Metropolitano Stadium Farewell-Dinner at the Realcafé 22.00 Bernabéu Sunday,12th Seats in the stadium
Metro Station to get to WANDA Metropolitano Stadium: Line 7, Estadio Metropolitano
WANDA Stadium Adress: Av. de Luis Aragonés, 4, 28022 Madrid Sunday,12th Networking Dinner Opportunities Time Event The restaurant is clearly divided into two different areas. Its top 07.30 – 08.30 Breakfast floor is itself a key attraction, with its summer terrace, built Guided Visit Madrid de los within the terraces of the play ground, a place which can serve 09.00 – 11.00 Austrias as a venue for meetings and events, all year round. The ground (Meeting Point at Plaza Mayor) level is ideal for having a drink or a snack at any given time of the day. 11.00 – 13.00 Leisure times opportunities in Dress code: Smart Business Madrid
13.00 – 14.00 Lunch (self-service)
14.00 – 18.30 Leisure time opportunities in Madrid
KICK OFF: 18.30 – 20.15 Altetico de Madrid vs Sevilla at WANDA Metropolitano Stadium Farewell-Dinner at the Realcafé 22.00 Bernabéu Address: Av. de Concha Espina, 1, 28036 Madrid
HOW TO GET TO HOTEL SENATOR CASTELLANA FROM THE AIRPORT
• OPTION 1
Metro: (Best option) • OPTION 3 1. From T1, T2, T3 & T4 to Cuzco station (nearest Metro station to hotel) Bus: can be taken directly at the 2. Metro exit at the Airport T1, T2, T3. Take exit of the airport. At T1, T2 & T4, Line 8 to Nuevos Ministerios (last stop). bus line 203 will take you to Atocha 3. Transfer at Nuevos Ministerios to Line 10 train station. (to Tres Olivos). 1. Once arrived in Metro Atocha, 4. Go out at Cuzco station. take Line 1, to Pinar de Chamartín. • OPTION 2 2. Transfer at Tribunal with Line 10, to Tres Olivos Taxi: can be taken directly at the exit of 3. Metro arrival, Cuzco station the terminal and it’s a fixed costs of 30€ Leisure time Opportunities: City Center Gran Via: commonly known as the “Spanish Broadway” is a place where you can find many theatres, cinemas and shops. The most important street in Madrid has an exciting atmosphere 24/7. Fuencarral Street: Fuencarral, the dividing line between Malasaña and Chueca, is Madrid's hub of modern fashion. Plaza Mayor: hosts some of greatest bars and restaurants in Madrid. The Plazas vibrant atmosphere and its traditional architecture is a must see! Also you must eat a “bocadillo de calamares” around the square. El Rastro: is a market held every Sunday in Madrid between 9am and 2pm. A great chance to explore a market from hundreds of different sellers with many Spanish specialties. La Latina: the lively and colorful area of La Latina is a maze of narrow lanes filled with tapas bars and cantinas, is near to El Rastro. Leisure time Opportunities: City Center
Buen Retiro Park: The “Park of pleasant Retire” of Madrid largest parks and features many different activities. From free concerts on Sundays to multiple exercise groups or rowing a boat on the park lake. La Puerta de Alcalá: The "Alcalá Gate“several meters away from the main entrance to the Buen Retiro Park. The Gate was a real door to enter in the city and was erected as a triumphal arch to celebrate the arrival of the King Charles III in Madrid. Puerta del Sol square: This is the centre (Km 0) of the radial network of Spanish roads. The square also contains the famous clock whose bells mark the traditional eating of the Twelve Grapes and the beginning of a new year. El Oso y el Madroño: "The Bear and the Strawberry Tree") is at Puerta del Sol square and it represents the heraldic symbol of the city. Leisure time Opportunities: Museums
Museo Nacional Del Prado: A chance to see 7,600 paintings and over 1000 sculptures from the likes of Rembrandt, van Rijn and Caravaggio. Free every afternoon from 18 to 20 and always for students under 25. Museo Nacional Centro de Arte Reina Sofía: The National Museum of 20th Century art is named after Queen Sophia and includes excellent collections of Spain’s most famous artists including pieces from Pablo Picasso and Salvador Dali. Free every afternoon from 19 to 21 and always for students under 25.
Museo de Historia de Madrid: Housed in one of Madrid’s impressive Baroque buildings, formerly the San Fernando Hospice, the History Museum offers an overview of the arts, industries, lifestyles and customs of Madrileños from 1561, the year when Madrid was established as the Spanish capital, to the present. Free entrance. Leisure time Opportunities: Food Churros con chocolate: the plain Spanish versions aren't covered in sugar or filled with cream but they do come in several shapes and sizes. The hot chocolate is thick and resembles more of a pudding that can be eaten with a spoon. It is also recommended to drink it once you’ve dipped and eaten all of your churros.
Jamón Serrano: Since antiquity Spaniards have produced dry-cured hams. You can eat it alone, with tomato and a toast with melon (typical dish), with eggs and fries…
Bocadillo de Calamares consists of a fresh bread roll filled with squid rings that have been coated in flour and deep-fried in olive oil. Madrileños usually wash down their bocadillo de calamares with a small beer.
Cocido Madrileño: is a traditional chickpea based stew from Madrid. A substantial dish prepared with meat and vegetables, it is most popular during the winter. It was created during the Middle Ages as an evolution of the Sephardic dish adafina. HOW TO GET TO THE NEAREST HOSPITAL
HOSPITAL UNIVERSITARIO LA PAZ
METRO: 1. From Cuzco to Begoña station going towards Tres Olivos/Hospital Infanta Sofía. 2. Follow the signs for Cdad. Sanitaria La Paz and you have to walk 80 meters PUBLIC TRANSPORT • How to acquire it
The Tourist ticket can be purchased in the following points of sale:
To use public transport in 1. At the Adolfo Suárez Madrid-Barajas Airport
Madrid it is necessary to buy a • T1-T2-T3 Terminal
o Sales Office and Tourist Information (T2) multipurpose card that includes Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m. Tourist information service: Monday to Sunday from 10:00 a.m. metro, train and bus routes. to 6:00 p.m.
• T4 Terminal • Fares o Sales Office and Tourist Information (T2) 1 2 3 4 5 7 Hours: Monday to Sunday from 8:00 a.m. to 8:00 p.m. Zone day days days days days days Tourist information service: Monday to Sunday from 10:00 a.m. to 8:00 p.m. A 8,40 € 14,20 € 18,40 € 22,60€ 26,80 35,40 € € 2. At all the Metro de Madrid network stations. Event GB Contact: Phone: +34 91 556 38 06 Mobile: +34 692 206 213 [email protected], http://www.eventsgb.com Upcoming Sport Management Conferences
EASM Seville, WASM Santiago de Chile, 3 - 6 September 2019 16 – 19 October 2019