r u c UBRAF SIOUX E XLLS ALL. Business: The rocket goes throu"Fe roof Obscenity: FCC stakes out the limits 72111E7 131111111111

BroadcastingThe newsweekly of broadcasting and allied ans iiAprOur 42nd Year 1973

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Why Rod Serling's NIGHT GALLERY 49:\ will be a major hit in syndication. "Many major syndicated hits would be only marginal successes without the young viewer augmenting the 18 -49 group." Night Gallery is enormously attractive to both the young and the young adult. Nielsen demographics confirm it. And no other series slated for syndication in fall '73 comes anywhere near Night Gallery's top -ten TvQ's among teens, subteens, 18 -34 and 18 -49. (NTI and TvQ details on request.) Night Gallery, with six -time Emmy winner Rod Serling as host, glitters with guest stars. 96 half hours in color. It's solid Serling. MCA TV A father and son are involved in an auto accident. The father is Id lied. Ilissonis rushed to the hospital. The surgeon called in refuses to operate on the child with the explanation, "I cannot operate on my own son: Howls this possible? Fasy. The surgeon is a doers and women are the Rape - from the humiliating woman. servers. act itself to the way police And if you couldn't All of which led the question victims. And even figure it out, you're a male WMAL stations to take on some weakness among the chauvinist. Even if you're a the struggle for women's ranks of the movement's female. rights. Head on. With a leaders. But don't be upset. 15 -part series, "Women are Now when you get hot Because most people still People." questions like these out in feel that men grow up to (The name itself the open, nobody stays be doctors and women grow suggests we started with the neutral. up to be nurses. basics.) And the bigger issue of And that Dad goes to This series of frank, women's rights is a bit work while Mom stays at give- and -take took on all easier to figure out the baby factory. angles of the movement. And eventually, so is And that men are the Like abortion. Work -sharing the riddle. roles in marriage.

Washington Star Station Group VVMAL AM, FM,TV. it about people RKO RADIO PEOPLE

WOR New York KHJ Los Angeles WX LO New York KRTH Los Angeles WRKO Boston KFRC San Francisco WROR Boston KKEE San Francisco WFYR Chicago WAXY Ft. Lauderdale WHBQ Memphis WGMS AM & FM Washington, D.C.

RKO Radio People ... the unseen ... from the mail room to the manager's live up to it. There's a name for these unsung ... unheralded professionals office - every single one of them people - the ones who are the best. whose day -to-day goal is creating the proud to be a part of the best radio PEOPLE! communications excellence which stations in the United States. Every RKO RADIO RKO Radio's listeners have learned to one contributing total effort as part of expect in New York ... Boston ... their credo - that the airwaves which Washington ... Ft. Lauderdale ... carry RKO Radio signals be firmly Chicago ... Memphis ... San Francisco fleshed out with the substance of com- RADIO ... and Los Angeles. munication - not merely it's shadow. o division of RKO General, it RKO Radio People ... from disc It's an awesome day -to-day never jockeys to data processing clerks; from ending responsibility. And it takes true switchboard operators to secretaries; dedicated professional radio people to M. BroadcastingmApr16

CLOSED CIRCUIT 7 Sonderling finds discretion better part of valor, will pay forfeiture for topless -radio violation. AT DEADLINE 8

DATEBOOK 10

OPEN MIKE 12

Why Norton Simon is bankrolling Chinese acrobats on American TV. MONDAY MEMO 16 In anticipation of a record demand for prime time by advertisers, the networks point to new fall schedules as foundation for a `sensational' year. Agencies see success stories in Lotsa Luck, Cojack, Mr. & Ms. LEAD STORY 19

Senate tightens screws on Dutch Treats television plans. BROADCAST ADVERTISING 20 Spot TV bills $1.4 billion in '72 with P &G still on top. 20

Compton Advertising : the quiet giant of Madison Avenue. 22

Appeals court throws a wrench into FCC format policy. MEDIA 29

CHANGING HANDS 30 The FCC lays down its cards on obscenity. Sex -talking WGLD faces fine; commission dares it to go to court. PROGRAMING 31 How producers divided the prime -time purse for 1973 -74. 35 CPB wants fairness doctrine declared off limits for shows it funds. 37 TV writers' walkout raises fear of network program shortages. 38 Animation is more than kid's stuff in networks' weekend plans. 39 The last laugh's on CBS: Court awards Smothers brothers $776,000. 40

Recalcitrant judge, state lawmakers offer mixed views on press freedom. BROADCAST JOURNALISM 41 Congress takes a long, hard look at the First Amendment. 42

Ford group awarded suburban Baltimore franchise; loser cries foul. CABLECASTING 44

PLAYLIST 46

Glowing first quarter for RCA, ABC. FINANCE 48

FATES AND FORTUNES 51

FOR THE RECORD 54

Senator Howard Baker : carrying the GOP flag for free broadcasting. PROFILE 65

EDITORIALS 66

Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class postage paid at Washington and additional offices. Single issues $1. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special delivery, $65 for air mail, $4 for Canada. $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50, Cable Sourcebook $8.50. One time cancer didn't win.

Getting to cancer early is often the only chance a person has to stop it. A public service telecast on the Fetzer station in Lincoln sought to make women aware of the need for frequent self -examination for possible breast cancer. Luckily a woman who just happened to be watching the program decided to try the preliminary examination. Because of what she had learned from the broadcast, she recognized she needed medical attention. Within one week she received the necessary help and was on her way to recovery. Helping people to understand potential health problems, so they can take the steps necessary to prevent them, is all part of Fetzer total community involvement.

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WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP -TV WJFM WWTV -FM WWAM KMEG -TV Cadillac Sault Ste. Mori* Grand Rapids Cadillac Cadillac Sioux City Closed Circuit®

Paper shortage their place. Some commissioners say mission received "30 to 40" pieces of question amounts to intimidation of li- mail accusing it of censorship. Among Fear that network start of new 1973 -74 censee, but at same time they feel that critics of commission action, reportedly, season may be delayed well beyond nor- networks, especially ABC, want question were some psychiatrists who maintained mal second week in September looms as form to encourage clearances. Proposals that sex -talk shows were indeed psycho- writers strike continues, now expanded to drop question and to modify it, per- logically helpful to some women, as some against networks (see page 38). But one haps by limiting to whether station did defenders of shows have claimed. FCC production may meet regular deadlines- not clear programs, were voiced in meet- last Friday opened test case against wccD- new Perry Mason Show (CBS) which is ing last week. FM Oak Park, Ill. (see page 31). scheduled to begin shooting in June by 20th Century -Fox in Hollywood. Produc- Plenty to sell ers are said to have stockpiled more than Secret weapon There are some signs of advertiser resist- 15 scripts before strike began. ABC has quietly assigned Rick Sklar, ance to profusion of movie and movie - Little -known sidelight to Writers Guild program director of its wAac(AM) New like programs on networks. Advertisers strike is that six leading daytime TV soap York, to reprogram its xsFx(FM) San participations in these shows operas are produced and written under still regard Francisco, which will be first of seven to in terms audience demo- nonunion auspices. They are CBS -TV's be good of ABC -owned FM's to leave progressive - graphics and cost efficiencies, say top net- Guiding Light, As the World Turns and rock format they have all used for past number Search Tomorrow; NBC -TV's An- work sales officials. But increased for three years. All Mr. Sklar will say about next season has created heavy inventory other World and The Doctors, and ABC - new format, due for introduction early not be TV's All My Children licensed to of like availabilities which may -all next month, is that it will be specialized moving as fast as some others. networks by Colgate- Palmolive or Proc- music aimed at "broader demographics." ter & Gamble, neither signatory to WGA San Francisco job is in addition to Mr. Audience builders contract. Some of these programs involve Sklar's regular role in New York. top writers Irna Phillips and Agnes Nix- Household TV viewing increases with on, neither of whom is guild member, family size. also with expansion in num- though union writers contribute some Looking for angels ber of stations to choose from. But how scripts. WGA says it is confident that much? Special study by A. C. Nielsen Co. Complexity of administrative problems are union writers will quit contributing now facing Cable Television Technical finds that where one to four stations FCC's usage averages 38.7 that strike is on. Advisory Committee, with its nine panels, available, family TV 140 members and hordes of papers pass- hours weekly; where five to eight stations can be tuned, average rises to 42.8 hours Geller to go ing around, is leading to creation of un- usual if not unprecedented method of and where nine or more can be received Henry Geller, who has left deep tracks providing order for commission- associated it goes to 46.6 hours. As for family size, in FCC policy in his years as general households with one or two persons aver- organization -paid secretariat supported where to four counsel and, since 1970, special assistant by private industry. Committee decided it age 34.9 weekly hours one to Chairman Dean Burch, will leave gov- stations are available but 36.5 hours needed staff-executive director, secre- In ernment end of next month to join Rand taries and such. And commission staffers where at least nine can be received. Corp. Based in Washington, he'll do working with committee, checking families with three or more members, in- after from 42.0 hours studies in communications -broadcasting, with Chairman Dean Burch's office and crease is more dramatic: cable television and common carrier. His in one -to -four station areas to 54.1 hours Justice Department, is preparing order provide first year at Rand is being underwritten for commission to provide private fund- where there are nine or more. To by Ford Foundation grant. Liberal Dem- ing assistance. reference point: Average U.S. TV home for such receive 7.2 stations ocrat, he has flourished not only under All groups and individuals having in- has 3.01 viewers, can and TV 43.3 hours per week. Democratic Chairmen Newton N. Minow terest in committee's work-to advise uses and E. William Henry but also under Re- technical Study was based on Nielsen Television commission on cable standards 1972 publicans Rosel H. Hyde and Burch. be asked to contribute, but with Index (NTI) sample for September -will and included cable -TV households (but no one being allowed to provide more It was than 10% of annual budget (goal is not CATV -originated programing). Nearing the wire extension of Nielsen study for Television $100.000). All details connected with avail- FCC has virtually completed work on contributions would be made public, and Information Office. showing channel- package of rules drastically revising li- would be estab- ability range from at least three stations "locked -box account" to 10 or cense- renewal procedures. Commission lished (contributions, once made, could receivable by 98% of TV homes 20% (BROADCASTING, worked over final draft last week and is not be withdrawn). Commission order more receivable by expected to give final approval this week. and letter of solicitation are expected out March 19). In further breakdown, study 11 or more sta- Action was delayed last week at least in this month. Meanwhile, National Cable found 14% can receive 3 13 or Dart because of absence of two members, Television Association board of directors, tions; 8 %, 12 or more; and %, Robert E. Lee, out of country on com- hearing of commission's plan, beat gun more. mission business, and H. Rex Lee, away last week by voting $10,000 contribution. on speaking engagements. Document, de- Rerun? signed to promote broadcaster -community Goar Mestre, Cuba's leading broadcaster dialogue, follows outline and most of de- Topless therapy? before he fled Castro coup to settle in tails of version whose contents were dis- FCC moves to deal with increase in Buenos Aires where he now operates closed last month (BROADCASTING, March broadcast of what some regard as off- channel -13 television station, is worrying 19). color material are drawing at least as about another threat of dislocation. Vic- However, some wrinkles remain to be many boos from public as cheers. Com- tory of Peronistas in recent Argentina ironed out -toughest one involving pro- mission officials last week said that, in elections could mean trouble for private posed question in TV license -renewal wake of Chairman Dean Burch's speech broadcasting -which was seized under form as to whether affiliate failed to carry attacking "topless radio" and commis- original Peron regime. Mr. Mestre has network news and public- affairs shows sion's announcement of closed -door in- been prominent in Latin American com- and, if so, what programs it carried in quiry into alleged obscenity on air, com- mercial broadcasting for quarter century.

BroadceatlnQApr 16 1973 At Deadline

In Brief Sonderling will pay forfeiture, avoid court test of FCC's antitopless edict Chevrolet big on NBC. Chevrolet, once Johnson issues dissent, citing category." He said only Justice Depart- it major auto advertiser on NBC -TV until 'Federal Censorship Commission'; ment should be permitted to initiate ac- moved portion of its network budget to says courts should judge obscenity tion in alleged obscenity cases. ABC -TV (The Men) last year, will be back "FCC regulation of obscenity is dan- in big way on NBC next season. It will FCC, which on Friday (April 13) an- gerous not only because this agency is, remain in Sunday Mystery Movie with third nounced its intention to fine WGLD -FM as the instant case painfully reveals, in- of that show (Chevrolet had turned to Mys- Oak Park, Ill., $2,000 for allegedly ob- competent to deal properly with the tery Movie at midseason following problem scene programing (see page 31), appar- problem," he said, "but also because such with Men ratings), has bought half spon- ently has not found its test case on regulation causes a 'chilling effect' of enormous on all forms sorship of new Diana show (Monday, 8:30- subject. Egmont Sonderling, president, proportions of Sonderling Broadcasting Corp., licensee broadcast expression." 9) and has bought one-quarter of new of WGLD -FM, said commission's notice of Still to be heard from on subject of Magician (Tuesday, 9 -10). Agency is Camp- apparent liability will be answered, in proposed fine was Commissioner Ben- bell- Ewald, Detroit. Ozzie's back. And effort to win reduction of proposed for- jamin L. Hooks, who concurred in com- Harriet, too, in new prime- time -access feiture, but that Sonderling will not force mission action and said he would issue series announced by Willard Block, presi- government to take it to court to collect statement. It is understood he will say dent of Viacom Enterprises, New York. fine. that although censorship aspect troubles Package, picked up by ABC O &O's after Commission had invited Sonderling to him, he feels he can support commission patting last week, is offered for fall -1973 seek judicial review, noting that courts in what he regards as limited action in start. Title is Ozzie's Girls. Plot revolves are "the final arbiters in this sensitive view of what he perceives to be public around college kids who move into Nelson First Amendment field." outcry against allegedly off -color pro- home to rent spare bedroom vacated by Mr. Sonderling, who was reached at graming. in Beach, after now grown -up Nelson sons. Producer is Al Eden Roc, Miami shortly commission action was announced, said Simon for Filmways. Show originally was No red badge for CBS he had heard of what commission had piloted for NBC. Encores. Two network done but had yet to be briefed on con- from ABC's Howard K. Smith pop -music shows-ABC -TV's in Concert letter. tents of ABC's Howard K. Smith looked back in and NBC -TV's Midnight Specials -have re- Informed that commission's notice of time more than 11 years last Friday, to ceived second 13 -week renewals. Midnight apparent liability dealt with manner in his departure from CBS -which he said (Fridays, 1 -2:30 a.m. NYT) renewal will which episodes of Femme Forum, sta- was CBS's idea and which, he suggested, take show through mid -summer, while tion's topless -radio show, were handled was result of CBS's lack of courage. rather than with subject matter as such, every -other Friday In Concert (11:30 p.m. - Mr. Smith, addressing luncheon meeting he said, "I wouldn't contest it." He said 1 a.m. NYT) will continue through end of of Federal Communications Bar Asso- he thought commission had right to "lay summer. Out and down. Stafford L. ciation in Washington, was answering down guidelines." Hopwood Jr., chairman and president of question raised by his remarks opposing Mr. Sonderling also said intimate sub- Videorecord Corp., Westport, Conn., re- shield law for newsmen. ject matter is no longer part of Femme signed last week, citing impatience of He said newsmen be Forum. He said commission had been ad- should required major investors for "immediate results In vised in letter delivered on Thursday to testify about crimes they witnessed. And, that, struggling new field." Videorecord was (April 12) that such material was not be- to support he recalled that when he was covering Freedom Riders pioneer in attempting to exploit new video- ing accepted as of March 29. Format cassette technology, had invested some change followed double -barrelled blast at entry into Birmingham, Ala. in 1961, he seen men as $3 -4 million in business since 1969 start. topless radio fired during National Asso- had he identified un- draped Ku Klux Klansmen beat up riders Company at peak had 68 -70 employes, was ciation of Broadcasters convention by after, he said, police had deserted streets. down to 15 last week. Board Includes FCC Chairman Dean Burch and by NAB board (BROADCASTING, April 2). Mr. Smith said he voluntarily sought out Washington attorney Ted Pierson, adver- Federal Bureau of investigation to report tising's Bill Bernbach. Open sesame. Sole dissenter to commission's action in proposing to fine Sonderling, Commis- what he had seen. This, he added, led to Federal Trade Commission announced it sioner Nicholas Johnson, indicated his $1.5 million suit that Birmingham filed will open for inspection this week, first to feeling in heading to statement he issued against CBS. news media and then to public, advertising -"Federal Censorship Commission." He It was at that point, he said, that "CBS documentation submitted to commission by said commission engaged in censorship decided to do without my services." He 18 tire manufacturers. FTC also said that "by penalizing a station because of the said it was "example of the courage CBS starting Wednesday (April 18) it will hear in content" of its programs. displays in the crunch." Washington oral appeal of complaint from He said commission had not establish- Later, Mr. Smith said CBS had been initial decision of administrative law judge ed that programing in question is ob- concerned about number of commen- in reference to what previously was decided scene, as term is defined by Supreme taries he had done and that Birmingham were false nutritional claims for Wonder Court; majority, he said, incorrectly ap- incident was "climax." He said he was suspended several weeks, then told Bread and Hostess Cakes. Never bigger. plied high court's test. for But he also said commission to find other employment. National Association of Broadcasters has that should not act even in cases where pro- At time of his departure from CBS, added 71 new members since first of year, graming might be termed obscene under network issued statement saying it was now has total membership of 4,485 -more appropriate test. He said that courts, not caused by "a difference in interpretation than ever before. Breakdown of current regulatory agencies, "are more competent of CBS news policy" (BROADCASTING, membership: 2,262 AMs, 1,373 FMs, 537 to determine whether particular forms Nov. 6, 1961). He joined ABC follow- TVs, 7 networks, 306 associate members. of expression fall within the unprotected ing January.

Broadcasting Apr 16 1973 8 FTC still on trail Look for a landslide. That's way Friday (April 13)- anticipated to be this week should shape up in net - decisive in establishing relationship with of what it considers work-TV sales for 1973 -74 season, as reorganized Public Broadcasting Service. misleading ads for one source put it Friday (April 13) CPB board heard reports submitted by Vanquish, Fleischmann's after first full week of selling new ad hoc committee that has been meeting schedule (see page 19). Agency with PBS and then decided that since Federal Trade Commission, in separate sources said that in some early sales determining satisfactory relationship be- actions announced Friday (April 13), fourth -quarter minutes were going at tween two groups is crucial, new commit- provisionally accepted consent order in- costs -per-thousand of "well over $5" tee should be formed to conduct con- volving Benton & Bowles with Sterling and In 52 -week packages were "not tinuing negotiations with like committee Drug Inc.'s Vanquish product, and issued far under" $5. of new PBS. final consent order involving Standard New CPB special three -person unit is to Brands with Ted Bates & Co. Benton & be chaired by Neal B. Freeman, vice Bowles, according to FTC consent order, wanted petition dropped because it cam: president of King Features, with Jack when it was advertising agency for Van- just prior to implementation of FCC's Wrather, president and chairman of quish (Lois Holland Callaway is agency new cable rules, Forward said. With Cox board of Wrather Corp., and Dr. Gloria now), represented that product (which petition pending, Forward noted, CVC L. Anderson, chairman of chemistry de- spent total of $1,899,000 in TV last year) would, in compliance with FCC rulings, partment of Morris Brown College, At- is more effective in relief of pain and will be required to honor provisions of new lanta, also serving (alternate is Albert cause gastric discomfort less frequently cable rules, including certificate-of-com - Cole, vice president and director of than any aspirin or buffered aspirin. FTC pliance obligations. Withdrawal of peti- Readers Digest Association). Resolution complaint challenges such representations tion enabled CVC to have its systems of this relationship, PBS already has made as misleading because of "substantial grandfathered under old cable rules. clear, boils down to "who schedules inter- question as to their validity among scien- Forward claimed that blackout provi- connection?" Next CPB board meeting is tific experts" and also cites advertising sion of Cox-CVC agreement is illegal be- May 9 in New York. agency for not disclosing that Vanquish cause WTRF is entitled under past and contains caffeine and aspirin, "both of present cable rules to have all its pro- Consolidated says it's which can injure the health of person graming carried on systems in question, with certain medical conditions." It's since it gets grade B signal into all af- delaying, not aborting, noted that Sterling Drug did not enter fected communities. TV plans for little cigars into consent agreement and its case is still by Firm justified lateness of pleading Spokesman for Consolidated Cigars told to be adjudicated. asserting that WIIC -TV had not notified BROADCASTING last Friday (April 13) Other consent order is follow -up to one of existence of agreement commission there will be delay" in putting first announced at beginning of year when it withdrew its petition against that "slight Dutch Treats little-cigar commercials on (BROADCASTING, Jan. 8) in which Stand- CVC. Because of this omission, it said, it ard Brands Inc. and its advertising agen- CVC systems were TV. Originally planning to begin airing did not discover that (April 15), Consolidated cy, Ted Bates & Co. agreed to modify its news programs until sev- them yesterday not carrying will spots cigar prod- health claims for Fleischmann's Mar- eral months after fact. substitute for other garine products. Final consent order notes ucts (Muriel, El Producto, Dutch Mas- concerns raised in correspondence to com- ters) for firm buys and cancel tentative mission from Beverly Hills (Calif.) med- Another CPB money bill TV buys for Dutch Treats. Delay, spokes- ical doctor Edward R. Pinckney about on its way in Congress man said, is due to slow distribution Fleischmann's Margarine being misbrand- checks coming in from eastern markets. violation Senate Commerce Committee on Friday When checks show distribution levels ed and in of existing law be- approved by voice vote and cause it alleges benefits to heart and ar- (April 13) are up to par, spokesman said, plans are ordered reported to floor bill containing to ahead with TV campaign. tery disease through use of "polyunsat- for Public still go urates." Dr. Pinckney indicated that FTC $140 million for Corporation Spokesman said there had been "no sub- Broadcasting over next two years. should strengthen consent order to in- sponsored by stantial change in our plans." clude punitive action. Fleischmann's Mar- Measure (S. 1090), Senate has passed bill banning broad- Commerce Committee Chairman Warren garine brand spent an estimated $2.4 mil- Wash.), and Communica- cast advertising of little cigars, but under lion in TV in 1972. Magnuson (D- parliamentary move by Senator Marlow tions Subcommittee Chairman John Pas- R.I.), would authorize $55 mil- Cook (R -Ky.) measure cannot yet move tore (D- to House 20). sources for CPB in fiscal 1974, $75 million (see page Senate Broadcasters do battle lion indicated on Friday that, if Consoli- over CATV carriage in 1975, plus additional $5 million in each of those years on matching -fund dated's position does not change, action FCC has been asked to that basis. Also authorized are facilities grants will be taken to assure that bill becomes rule "secret" amendments on agreement between Cox Broadcasting's of $25 million each for 1974, 1975 and open for debate and Senator Frank Moss (D -Utah) is WIIC -TV Pittsburgh and Pennsylvania 1976. floor. CATV operation, calling on cable firm to Only substantial change in measure was known to want to add minor "technical" amendments to measure. black out local news programs of ' two adoption of amendment offered by Sena- other area stations on eight cable systems, tor Robert Griffin (D- Mich.) under is in violation of commission's cable -TV which stations would be required to keep Siegal group going after rules. audio tapes of their public-affairs pro- control of PSA's coast FM's Forward Tele Productions Inc., li- grams for 60 days after broadcast. censee of wTRF(Tv) Wheeling, W. Va., CPB funding bill is expected to move Sale of 15% interest in PSA Broadcasting asserted that, in March 1972, wile -Tv to Senate floor on Wednesday (April 18). Inc., licensee of four FM stations, to Jack and Centre Video Corp., operator of sev- Committee's vote on measure follows L. Siegal and associates for undisclosed eral Western Pennsylvania cable systems, hearings held late last month by Pastore amount, reportedly over $250,000, was signed mutual agreement that obligated subcommittee (BROADCASTING, April 2). announced Friday (April 13). Mr. Siegal, CVC systems to black out early and late - president -general manager of KJOI(FM) evening local newscasts of WTRF and CPB -PBS bullet unbitten Los Angeles, also becomes general mana- wJAC-TV Johnstown, Pa. Wiic -TV, WTRF ger of PSA Broadcasting, effective May and WJAC -Tv are all NBC-TV affiliates. When in doubt form another committee. 15. Transaction includes option for Siegal Agreement, Forward said, also called up- That seems to have been outcome of group to acquire majority control. Mr. on WIIC -TV to drop petition it had filed Corporation for Public Broadcasting Siegal declined to disclose names of asso- with commission to force CVC to afford board of directors meeting, after five ciates who will be stockholders in new it nonduplication protection. Cable firm hours of deliberations in Washington last company, Best Communications Inc.

Broadcasting Apr 16 1973 9 Datebook

Indicates new or revised listing. sociation of Broadcasters. Chateau Laurier hotel, May 5- Annual meeting and awards luncheon, Ottawa. Alabama Associated Press Broadcasters Association. All- American inn, Auburn, Ala. This week April 30 -May 4 -13th annual television newsfllm workshop, National Press Photographers' Association. May 5- Annual Sigma Delta Chi distinguished serv- April 16- Luncheon meeting of Baton Rouge chap- Norman. ice awards banquet. Omaha. ter, American Women in Radio and Television, with University of Oklahoma, Grover C. Cobb, senior executive VP, National Asso- May 5.6- Pennsylvauia Associated Press Broad- ciation of Broadcasters, featured speaker. Bellemont casters Association meeting. Host Inn, Harrisburg. motor hotel, Baton Rouge. May May 6- 9- Annual convention, NBC -TV affiliates. Cen- April 15- Extended date for filing reply comments tury Plaza hotel, Los Angeles. on FCC jurisdiction over public broadcasting under May 1- international Council of National Academy Section 396(g)(1)(A) of Communications Act. Television Arts Salute May 7-9-Spring meeting, California Community of and Sciences sponsors "A Television Association, including reception to RAI" (Radio televisione italiana) on its 20th anni- legislative April 16- "Broadcast Day-1973," co- sponsored by and luncheon. Senator hotel, Sacramento. Florida Association of Broadcasters and Department versary in television. Alice Tully Hall. Lincoln Center, of Broadcasting, College of Journalism & Communi- New York. Similar ceremony will be held in Wash- May 8- 10- "Retailer -of- the -year" silver anniversary cation. University of Florida. Participants to include ington in Department of State auditorium on May 3. awards conference, sponsored by Brand Names Foun- speakers from other states, as well as faculty. stu- May 1- Deadline for entries. Howard W. Blakeslee dation. Featured banquet speaker: Chet Huntley. Wal- dents and Florida broadcasters. University of Florida. Awards of the American Heart Association for science dorf Astoria hotel, New York. Gainesville. reporting in field heart and blood vessel the of May 9- Silver Anvil Awards banquet, Public Rela- April 16- 17- Meeting. North Central CATV Asso- diseases. 44 East 23d Street, New York 10010. tions Society of America. Continental Plaza hotel. ciation. Holiday Inn, Sioux Falls, S.D. May 1- 2- Second annual retail television commer- Chicago. April 17 -April luncheon meeting. Communications cial workshop, Television Bureau of Advertising. Bill - more hotel. New York. May 9 -11- Spring meeting, Washington State Asso- Society of Institute of Electrical and Electronics ciation of Broadcasters. Rosario resort, Orcas Island, Engineers with Donald M. Jansky, staff member of May 1- 3- National Association of Broadcasters 18th near Bellingham. Office of Telecommunicatipns Policy, as guest annua! conference of state association presidents and speaker. Blackie's House of Beef. Washington. executive secretaries. Luncheon speaker May 2: Bill May 10- Convention- conference, American Council for Better Broadcasts. Holiday Inn -Central, Minneapo- April 18- Annual meeting CBS shareholders. North Monroe, Washington correspondent for NBC -TV's Hollywood, Calif. Today series. Mayflower hotel, Washington. lis. Association April 18-25 -27th MIFED international film and TV May 1-4-American Society of Newspaper Editors May 10.11- Spring convention, Ohio film market for buyers and sellers. Milan, Italy. Con- convention. Shoreham hotel, Washington. of Broadcasters. Featured speaker: FCC Commissioner Charlotte Reid. Hilton West inn, Akron. tact: MIFED, Largo Domodossola 1, 20145 Milan, May 3- 5- Annual international Idea Bank conven- Italy. tion. Organization is composed of broadcasters and May 10- 12- National Cable Television Association functions in the exchange of information among 2d annual marketing workshop with 1973 presenta- member stations. Carrousel Inn, Cincinnati. lion of national awards for marketing, advertising and public relations. Fairmont hotel, Dallas. Also In April May 3.6-A. J. Liebling counter-convention to American Society of Newspaper Editors convention. May 10 -13- Annual conference, Western States Ad- April 23- Membership meeting and annual lunch- Mayflower hotel, Washington. vertising Agencies Association. Speakers: Neal O'Con- eon, Associated Press. Speaker: Henry A. Kissinger. May 4-5-Region 3 meeting, Women in Communi- nor, N. W. Ayer; Luis Albertini, Latin- American Adver- Waldorf- Astoria hotel, New York. cations Inc. Holiday inn #2, Madison, Wis. tising: Ron Holt, Ogilvy 8 Mather; Tyler Macdonald. N. W. Ayer /Jorgensen /Macdonald; George Rappaport, April 23- Overseas Press Club of America 1972 May 4-5-Conference, Sigma Delta Chi regions 6 MultiMedia Presentations: George Harris, Psychology awards and annual dinner. Waldorf -Astoria hotel, New and 7, with annual national awards presented at Hotel York. Today, and Mel Blanc, Mel Blanc Associates. concluding banquet. Total of 16 awards in cate- Bahai, San Diego. April 23 -26- American Newspaper Publishers As- gories of radio, TV, newspapers and magazines. sociation meeting, Waldorf-Astoria hotel, New York. Hilton hotel, Omaha. May 10 -27 -26th International Film Festival. Cannes, France. April 24- National Cable Television Association May 4-6-Spring convention. Michigan News Broad- roundtable meeting with Oklahoma cable operators. casters Association. Hospitality motor inn, Grand May 11- 12- Conference, Sigma Delta Chi Region 9. Oklahoma City. Rapids, Mich. Park City, Utah. April 24 -26-Pennsylvania Cable Television Asso- May 5 -Radio Television News Directors Associa May 12 -Radio Television News Directors Associa- ciation annual spring meeting. Chatham Center, lion regional seminar. KRCR -TV Redding, Calif. tion regional seminar. University of Georgia campus, Pittsburgh. May 5- Conference on cable TV programing fo Athens. organizations interested in using channels se April 25-33d annual George Foster Peabody Awards CAN May 12 -Radio Television News Directors Associa- luncheon. Pierre hotel. New York. aside for education, government and public access tion regional seminar. University of Wisconsin, Mil- sponsored by center for filmmaking studies and de April 25-27 -Texas Cable TV convention. Featured partment of urban affairs, University of California waukee campus. speaker: Mike Shapiro, VP and manager, general at Berkeley. Contact: Center for Filmmaking Studies 12 News WFAA -TV Dallas, on "Programing Problems." David May -Radio Television Directors Associa- UC Extension, 2223 Fulton Street, Berkeley, Calif tion regional seminar. University of Nebraska. Lin- Foster, president, National Cable Television Asso- 94720. ciation, luncheon speaker. Marriott motor hotel, coln. Dallas. May 13 -15- American Advertising Federation annual convention. Fairmont Roosevelt hotel, New Orleans. April 26- 27- Quarterly board of directors meeting, Major meeting dates in 1973 -74 Institute of Broadcasting Finance! Management. Royal May 14- 15- Annual spring conference, Oregon As- Sonesta hotel. New Orleans. May 12-16-Annual convention, American Ad- Federation. sociation of Broadcasters. Thunderbird Motor inn, vertising Fairmont- Roosevelt hotel, Jantzen Beach. Portland. April 26 -27- Conference, Sigma Delta Chi region New Orleans. 2. Senator Sam Ervin (D -N.C.) among speakers. Uni- May 15- 16-Annual convention, CBS -TV affiliates, Cen- versity of Maryland, College Park. May 16-19-Annual meeting, American Asso- tury Plaza hotel, Los Angeles. ciation of Advertising Agencies. The Green- April 26-May 3-13th International Golden Rose of brier, While Sulphur Springs, W.Va. May 15- 17- Seminar, "lighting for television," Montreux contest, sponsored by European Broad- sponsored by Kliegl Bros. WLAC -TV Nashville. Con- casting Union and Swiss Broadcasting Corp. Awarps May 16- 20- Annual convention, American tact: Mr. Baird, Kliegl Bros., 32 -34 48th Avenue, Long Women in Radio offered for television light entertainment programs. and Television. Americana Island City. New York 11101. Montreux, Switzerland. Bal Harbour, Miami Beach. May 16- 19- Annual meeting, American Association of April 27- Annual seminar on radio broadcasting May 31 -June 2- Annual meeting, Associated Advertising Agencies. The Greenbrier, White Sulphur and community leadership, sponsored Los Angeles Press Broadcasters Association. Royal Sonesta Springs, W.Va. member radio stations of Southern California Broad- hotel, New Orleans. casters Association. FCC Commissioner Charlotte June 17-20-Annual convention, National May 16-20-22d annual national convention, Ameri- Reid will be featured speaker. California Institute of Cable Television Association. Convention Cen- can Women in Radio and Television. Americana Bal Technology, Pasadena, Calif. ter, Anaheim, Calif. Harbour, Miami Beach. April 27- Charity ball, Bedside Network of Veterans Oct. 8- 19- Annual international conference, May 18- 19- Spring convention, Kentucky Broadcast- Hospital Radio and Television Guild. New York Hilton. Radio Television News Directors Association. ers Association. Galt House, Louisville. Olympic hotel, Seattle. April 27- 28- Conference, Sigma Delta Chi Region May 19 -West Virginia Associated Press Broad- 1. Downtowner motor inn, Albany N.Y. Nov, 11- 14- Annual convention, National As- casters Association meeting. Pipestem (W. Va.) re- sociation of Educational Broadcasters. Mar- sort. April 27.20- Northeast regional meeting,Nationel riott hotel, New Orleans. Association of Farm Broadcasters. Airport Holiday May 19 -Radio Television News Directors Associa- Inn. Indianapolis. Nov. 14 -16 -1973 seminar, Broadcasters Pro- motion Association. Sheraton Cleveland hotel, tion regional seminar. WHIO -TV Dayton, Ohio. Cleveland. April 27- 29- Illinois News Broadcasters Association May 19 -Radio Television News Directors Associa- spring convention. Sig Micke'son, professor of jour- Nov. 14- 17-Annual convention, Sigma Delta tion regional seminar. Benson hotel, Portland, Ore. nalism, Northwestern Universty, guest speaker. Hen - Chi, Steller Hilton hotel, Buffalo, N.Y. ricl's motor inn, Rockford, Ill. Nov. 26.28- Annual meeting, Television Bu- May 19-27-Video-tape workshop, sponsored by center reau of Advertising. Hyatt Regency for filmmaking studies and department of urban af- April 28 -Radio Television News Directors Associa- hotel, fairs, University of California at Berkeley. Contact: tion regional seminar. North Texas State University, Houston. Denton. Center for Filmmaking Studies. UC Extension, 2223 March 17-20, 1974 -52nd annual convention, Fulton Street, Berkeley, Calif. 94720. 28-29 National Association of Broadcasters, Albert April -Ohio Associated Press Broadcasters Thomas May 20- Academy of Television Arts 8 Sciences Association meeting. Holiday Inn Ohio. Convention and Exhibit Center, North, Canton, Houston. Emmy awards. Shubert Theater, Los Angeles. April 29 -May 2- Annual convention, Canadian As- May 20-24-Annual convention, Pennsylvania Asso-

Broadcasting Apr 161973 10 DONALD P. CAMPBELL AND THE STAFF OF WMAR -TV

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YOUR MANY FRIENDS AT THE KATZ AGENCY 10-27-72

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>lie ,25 (,ecoe aáesociet6oYn WMAR-TV The Katz Agency ma/,ea, it the Qid£' ,eivywAucoca 4ti.,4 xo/6;0414 fr, ae naAryit.

In addition, WMAR -TV has been a CBS affiliate since October 27, 1947 -when it became the second station in the nation to join the CBS Television Network.

In 1973, thirty -three WMAR -TV employees will have completed twenty -five years of distinguished service with this station.

Stability and reliability are hallmarks of successful broadcasting. WMAR -TV, the pioneer television station of Maryland, is proud of its record of long- standing relationships throughout the television industry!

In Maryland Most People Watch WMAR-TV ® TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION ciation of Broadcasters. Castle Harbour hotel, golf include symposia on space science, review of space and beach club, Bermuda. research, current events in space activities. Konstanz, Federal Republic of Germany. May 21.24- Annual convention, ABC-TV affiliates. BROADCASTING PUBLICATIONS INC. Century Plaza hotel, Los Angeles. May 24- 25- Annual spring convention, Arizona Broad- Sol chairman. Association. Westward Taishoff, May 21- 25- Canadian Cable Television Association casters Look, Tucson. Lawrence B. Taishoff, president. annual convention. Four Seasons Sheraton hotel, May 24.28-Annual spring convention, Iowa Broad- Maury Long, vice president. Toronto. casters Association. Fort Des Moines hotel, Des Edwin H. James, vice president. Moines. Joanne T. Cowan, secretary. May 23- Luncheon meeting, Federal Communica- Irving C. treasurer. tions Bar Association, with CBS President Arthur May 28 -Radio Television News Directors Associa- Miller, Taylor as guest speaker. Army -Navy club, Washington. tion regional seminar. Studios of KMGH -TV Denver. May 23- Annual awards dinner, Sigma Delta Chi, May 28- Conference, California AP Television -Radio New York city professional chapter. Deadline Club. Association. Beverly Hilton hotel, Beverly Hills, Calif. hotel, York. Americana New May 31 -June 1- National symposium on crime and Bröädacästing May 23 -June 5 -16th annual meeting, Committee the media sponsored by John Jay College of Criminal on Space Research (COSPAR). Two -week meeting will Justice. City University of New York. TELEVISION® Executive and publication headquarters BROADCASTING -TELECASTING building, 1735 DeSales Street, N.W., Washington, Open Mike® D.C. 20036. Phone: 202 -638 -1022. Sol Taishoff, editor. Lawrence B. Taishoff, publisher.

EDITORIAL Edwin H. James, executive editor. Donald West, managing editor. Premiere showing Butler, vice president and general man- Rufus Crater (New York), chief correspondent. ager, WISN -TV Milwaukee. Morris Gelman, Leonard Zeidenberg, EDITOR: Congratulations on the speed senior correspondents. accuracy with which you gathered (BROADCASTING in the March 12 isue reported J. Daniel Rudy, assistant to the managing editor. and affiliates that had refused to carry CBS-TV's broad- Frederick Michael Fitzgerald, senior editor. programing and content information rela- cast of Sticks and Bones. It erroneously located Alan Steele Jarvis, Don Richard, assistant editors. to season [April 9]. wlsN -TV in Mobile, Ala.) Ann Cottrell, Carol Dana, staff writers. tive the forthcoming Thomas Hundley, Patricia Thach, editorial assistants. BROADCASTING'S composite schedule in that issue was printed before some of the Belated obit EDITOR: We will miss Niles Trammell, SPECIAL PUBLICATIONS networks distributed their own tally Art King, director; Joseph A. Esser, associate sheets. -Peter Bardach, vice president - that very gentle man, because we re- editor; Laurette Pcsce, editorial assistant. director of broadcast, Foote, Cone & member him not only as the man at the Belding, New York. top at NBC but also as a warm and ADVERTISING convivial friend at our NBC Alumni As- Maury Long, general manager, David N. Whitcombe, director of marketing. sociation dinners. He was the recipient Larry G. Kingen, sales manager (New York). High -school union of the first, and still only, NBCAA award John Andre, sales manager- equipment and to him in engineering. EDITOR: I have found BROADCASTING'S of honor, which we presented Bill Merritt, Western sales manager (Hollywood). recent feature stories on the various his hospital room last spring. One of the Stan Soifer, sales manager -programing (New York). us who made the presentation Gerald Lichtman, classified advertising. classes of radio stations very enlightening. three of Doris Kelly, secretary to the general manager. But I believe there is at least one class was Ray Barrett, with Joe Hainline and of radio stations you have unintentionally me a founder of the alumni association. CIRCULATION overlooked: high -school radio. I have not seen your "Fates & For- Bill Criger, subscription manager. tunes" report another sad bit of news. It Laurie Endter, Kwentin Keenan, Michael Kelly, Here in the Chicago metropolitan area, Patricia Johnson, Jean Powers. nine high- school radio stations are on the is this: Ray Barrett, long -time NBC an- air. This month, cooperation among many nouncer, sportscaster and newscaster, a Plantation, Fla., hospital in Jan- PRODUCTION of the high -school stations in the Chicago died at Harry Stevens, production manager. area has reached a new height. We have uary. Survivors are his wife and daugh- Bob Sandor, production assistant. agreed to establish a high -school news ter, Debbie. He lived in Fort Lauderdale. network, with the intention of providing -Lockwood Doty, Fort Lauderdale, Fla. ADMINISTRATION Irving C. Miller, business manager. our respective audiences with coverage Susan Kwash, Sheila Thacker. of campus news events and issues at one Not first Lucille DiMauro, secretary to the publisher. school of relevance to all the others. EDITOR: Your March 26 "Fates and For- Each station feeds a report to all the tunes" asserted that Lee Arthur [of KDKA- BUREAUS others on an assigned day. Although past TV Pittsburgh] is the full -time fe- NEW YORK: 7 West 51st Street, 10019. "only Phone: 212- 757 -3260. cooperation in pooling resources allowed male television sports broadcaster- report- Rufus Crater, chief correspondent. many go all news in David Berlyn, Rocco Famighetti, senior editors. of these stations to for er country." Wrong! Jane Chastain has Lauralyn Bellamy, John M. Dempsey, Michael the elections, the news network provides been a sportscaster- reporter for 10 years Shain, assistant editors. the first is in for regularly scheduled feeding and she now her fourth year in this Larry G. Kingen, sales manager; Stan Soifer, sales service. capacity (full time, too) with wTv,r(Tv) manager- programing; Susan Yang, Harriette We have already been exchanging stu- Miami. -Lynn Patrick, press information Weinberg, advertising assistants. dent disk jockeys for over a year, to give manager, WTVJ Miami. HOLLYWOOD: 1680 North Vine Street, 90028. Phone: 213- 463 -3148. students on- the -air experience on several Earl B. Abrams, senior editor. stations other than their own. Present Oldies for the future Bill Merritt, Western sales manager. Sandra Klausner, assistant. plans call for a network engineering bul- EDITOR: Enjoyed your recent article on letin. I am curious if similar arrange- oldies programing (March WARY ToRoNTO: John A. Porteous, contributing 12). editor, 3077 Universal Drive Mississauga, ments among high -school broadcasters gingerly abandoned Billy May, Ray Con- Ont., Canada. Phone: 416. 625.4400. exist in any other markets across the niff and the rest more than a year ago country. Allan R. Loudell, manager, and played nothing but solid -gold records BROADCASTING* magazine was founded in 1931 WLTL(FM) La Grange, Ill., and founder, from 1955- present. The format caught on by Broadcasting Publications Inc., using the Suburban High School Radio Network. like wildfire and has been very good to title BROADCASTING*-The News Magazine of the Fifth Estate. Broadcast Advertising was us both in sales and listeners. acquired in 1932, Broadcast Reporter In 1933, No question about it, properly done, Telecast in 1953 and Television in 1961. Misplaced Broadcasting -Telecasting was introduced in 1946. station oldies have to be the middle -of- the -road EDITOR: I knew you had a strong voice in format of the 70's. Today's 25-40 -year- Washington circles, but I never realized old does not always appreciate the repeti- 'ABC' how powerful it really was until I found tion of top -40 operation yet the "wall- that you had moved our studio and trans- paper" format tends to turn him off. - mitter 1,000 miles to the south, without Robert Badger, vice president and general even Reg. U.S. Patent Office. securing FCC approval.James T. manager, WABY(AM) Albany, N.Y. o 1973 by Broadcasting Publications Inc.

Broadcasting Apr 161973 12 Four Mysteries of Television Explained:

1. 4. THE WRONG THE CHOSEN VIEWER TARGET In every TV audience are viewers Why take on the whole world, when who are too young, too old, too rich, or you can pick your spot and compete where too poor for a given product or service. you're strongest? Or they just don't need or want it. An ARB Station Circulation Study, But certain programs are regular- custom designed to include the county or ly watched by viewers with the right :i11¡IiÍIl1,i1f111111(illlllllllllimllllllli ;,fù counties where you know you have an social and economic characteristics for advantage, reports the circulation (cume a particular advertiser. audience) of all stations within the designa- 3. ted area for any time period, from an entire THE DUPLICATED broadcast week to a single program. PEOPLE A schedule of spots which delivers dr the greatest number of gross household impressions may not be the best buy for The ARB Audience Profile Study an advertiser if many of those impressions shows you how to increase sales by are the same people over and over again. matching the key audience with an ad- ARB's Cume /Frequency/Additive vertiser's requirements. Analysis puts each spot in its proper 2. perspective by showing how each contrib- utes to the total number of unduplicated THE HIDDEN households. MARKET It gives you the chance to prove your You may be missing a profitable, station's dominance within a restricted localized audience right in your own segment of your market area, and to show backyard. the extent of penetration which others whose You may have an advertiser (including newspapers) cannot deliver. greatest sales potential lies in one or more suburban counties, or with inner These are only a few of the special city residents. You yourself may require ways ARB can help solve your sales prob- a report on a segment of your market lems. Whenever an important decision that closely resembles the circulation calls for more information, get in touch pattern of a competing newspaper. with an ARB representative. ARB's county-by -county method lets you design your own survey area. An ARB Trading Area Report, de- This in turn gives you the facts you AM. signed to include a single county or a need to show advertisers how they can American Research Bureau of can give you a eliminate waste coverage, and make their group counties, A Subsidiary of Control Data Corporation distinct edge in your market. money work harder on your station. New York, Chicago, Atlanta. Los Angeles, San Francisco, Dallas Why you should buy Wild Wild West. Instead of a western.

Some stations still think "Wild Wild West" is a western hour and that it gets the same kind of audience. Wrong. On both counts. We settle the audience misconception quickly with this comparison: % of Women Viewers % of Men Viewers Who Are 18 -49 Who Are 18 -49 Wild Wild West 67% 73% Western 11/2 Hour A 62% 55% Western 11/2 Hour B 58% 52% Western Hour C 56% 55% Western Hour D 53% 50%

If you want buyers, you see which program attracts the highest percentages. Also, in its last network season before syndication, "Wild Wild West"won a higher percentage of the 18 -49 audience than the average for all other 7:30 programs. Young adults like "Wild Wild West" because it is fast-paced undercover -agent adventure. Spiced with sophisticated humor. And performed on a grandiose scale against the backdrop of America's dangerous frontier. Guest stars such as Sammy Davis, Jr., Peter Lawford, Jo Van Fleet, Suzanne Pleshette, Burgess Meredith, Keenan Wynn, Boris Karloff and Michael Dunn, enhance the appeal of this exciting drama. 84 stations have discovered the real "Wild Wild West" 27 in the last year! They're getting the audience they want. Why shouldn't you? Wild Wild West from Viacom ,s Source: NS I, Nov.1972 Report on Syndication Programs. NTI /NAC, Nov.-Dec. 1968. Audience estimates are subject to qualifications available on request.

Monday Memo A broadcast advertising commentary from David J. Mahoney, chairman, Norton Simon Inc., New York

Capitalist advertising and Communist acrobats: k4t1 TAI PO MARKET lotit Norton Simon Inc. presents the Shenyang troupe

This Wednesday (April 18), from 8:30 p.m. until 10:00 on ABC -TV, Norton Simon Inc. will sponsor the first look most American viewers have had at the Shenyang acrobatic troupe, one of the People's Republic of China's foremost performing groups. c Our decision at Norton Simon to spon- David J. Mahoney, 49, was president and chief executive officer of Canada Dry Inc. when sor such a program was made for a num- he played a key role in the formation in 1968 of Norton Simon Inc. through the consoli- ber of reasons, some specifically related dation of Canada Dry, McCall Corp. and Hunt Food Industries. He now heads Norton to the contents of the program itself, Simon as chairman of the board, president and chief operating officer. Mr. Mahoney others growing out of our general cor- received his degree from Wharton School of Business, and while still attending there, porate approach to the television medium. he joined the New York advertising agency of Ruthrauff & Ryan, where he was named Television plays a unique and central a vice president in two years. He subsequently opened his own agency, among whose role in the nation's thought and attitude - clients was the Good Humor Corp., of which Mr. Mahoney became president after selling formation processes. An especially graph- his agency. When Good Humor was later sold to another firm, Mr. Mahoney joined ic instance was the way satellite- relayed Colgate -Palmolive as executive vice president, a post he held until joining Canada Dry. images from the other side of the world He also presently serves as the presidentially appointed chairman of the American made tangible and immediate the stun- Revolution Bicentennial Commission. Mr. Mahoney is pictured above at a market in ning visit of President Nixon to China a Hong Kong, prior to his departure on a private business trip to mainland China. little more than a year ago. Nothing could have heralded so vividly the begin- sponsoring such a program is that it will people while at the same time furnishing ning of a new era in our country's foreign make the public more aware than before a fascinating spectacle for pure delight. relations as the TV image of an Ameri- been a major policy de- The Shenyang telecast will mark two to the that there has can President in close proximity cision made at the highest level of our firsts for Norton Simon. It will be the first a - Great Wall of China, ending quarter will be a of time that Norton Simon, one almost of government, one that factor of America's century of total lack communi- increasing importance in the contempo- largest consumer -products marketers, has cation between the two countries. rary history of the republic. Assuming put its corporate name before the public The fabulous spectacle of the ballet, that it has become a national imperative in any kind of major advertising vehicle. "The Red Detachment of Women" fur- to fill in the gaps in our comprehension And the Shenyang special is special be- ther extended documentation by televi- of the life, activities, and pursuits of that cause it probably is one of the few pro- sion that there is, indeed, such a place as vast country, the Shenyang telecast can- grams of its scope and quality that was the People's Republic of China -that it not be other than useful in function as produced by a wholly owned subsidiary isn't a figment but a real country in- well as timely in interest. of the advertiser, in this case Norton habited by live human beings with a high- It will also be a magnificent 90 minutes Simon's Talent Associates Ltd. ly developed sense of cultural identity. of pure entertainment. The telecast marks a change of mar- Further television presentations will The ideological substance of the ballet keting strategy for Norton Simon, which add to and deepen our growing insight mentioned earlier and the highly stylized until now has never linked its corporate into this long- mysterious nation, which character of that medium in the hands of name with any of its well known con- has such enormous potential importance the Chinese are quite different from the sumer products, which include Max Fac- to the rest of the world, as its funda- universally appealing feats performed by tor cosmetics, Canada Dry soft drinks mentally restructured society moves to- the Shenyang Troupe. True, a conscious and Hunt -Wesson convenience foods. ward maturity and greater power among effort was made in the creation of their Product commercials for these lines also the leaders of the world community. stunts to make them symbolic of the will be included in the Shenyang telecast. Thus, television will serve to enhance workers and the principles of the new The Norton Simon corporate commer- the significance of a remarkable milestone Chinese society, but no heavy freight of cial, which features TV actor Paul Burke, in diplomacy that began with the ex- intellectual content burdens the visual was produced by another Norton Simon change of our countries' respective ping - value of the performance for our eyes. subsidiary, Norton Simon Communica- pong champions and will lead who knows From start to end, their incredible dis- tions Inc., which handles the companies' where in the years ahead. But the mes- play can be appreciated to the fullest as advertising, marketing, market research sage the medium will transmit, at full an exhibition of strength, grace and and public relations. The two-minute strength, is that we have decided as a superb coordination, without any inter- commercial shows Burke entering Norton people that we can no longer afford to vening hard -sell ideology. Simon's corporate headquarters in New pretend the new China does not exist. As such, the show is a natural vehicle York. As the elevator indicators signal I believe the exposure on television of for the medium for the widest possible each of the NSI operating companies, the Shenyang troupe will increase our range of viewers. Burke explains how each fits into the recognition that on the opposite side of Granted, not every institutionally spon- total corporate picture. this globe there are hundreds of millions sored telecast is likely to match these I do not, in fact, at the moment, have of dynamic people about whom we still criteria for selection, that of offering so- any idea what Norton Simon Inc. will do know, comparatively speaking, next to cially appropriate and useful information next as an encore. But I am glad we have nothing. in furtherance of a national policy objec- this opportunity, and I am proud we So, one excellent reason, I think, for tive of promoting understanding between seized it.

Broadcasting Apr 161973 le February 27, 1973 CONGRESSIONAL RECORD - Extensions of Remarks E 1101 the West had remained and fought on the uality and its particular interests in this or- to North Vietnam. His letter to me. barricades of colonialism. Fortunately, it has der of things runs very serious risks. We which contains the results of the query, not. The states which have gained national ping examples of this both West. No one in this follows: freedom have come to apply widely did One of the big questions facing our Na- social orders. This fact has not be oslovakia. hick we, a small tion today is the post-war help we give a reason for military intervent North Vietnam. With this In mind, we let the to compel by fore silent about possible letnam could listeners to our 'Conversation Society' voice country to adopt a western their opinions on the question: "Should we it is still an illusion to be of the prm- f the world as a Nation spend money to rebuild our for- for social Justice can be mer enemy North Vietnam?" In the two and military force. assert their the conflict hours we were able to take 174 calls. 137 The war in South V voted "No" and 37 voted "Yes." garded as a attempt o ve also up- ests, our We advised the listeners that a tape of the Vietnam to force a pa show would be sent to the President of the order on another sta Inds United States and also to the Congress of the the fact that t States through you. the people his United Is This is just the voice of a small part of Moreove the United States but we think you will find Conflic ci vista It interesting. Pe G deal NEW THREATS TO NATIONAL to HEALTH EMPHASIZE NEED FOR foi PURE FOOD LEGISLATION wí1 of wall tea on t HON. JONATHAN B. BINGHAM whic lied elated not OF NEW YORK I sh atic IN THE HOUSE OF REPRESENTATIVES the you mendous Tuesday, February 27, 1973 a political a d Mr. BINGHAM. Mr. Speaker, on the which augurs first day of this 93d Congress, I intro - mocracy. It is a ele uced H.R. 323, a bill which would ly Conscious younge shape the future. T gthen the powers of the Food and Sion which should Administration and enable that today. to guarantee a higher standard The role of the p purity and safety to the American trade union movem er. should also be ack n, the urgency of this long overdue them our efforts have to and stability. Journalist ion has been brought public an important part in gi ion. Regrettably, for the consumer, analysing the situation. have been several new incidents The work done in en] contamination. has resulted in Swedish s month, the Government Account- united in its attitud ffice exposed the U.S. Department nam. This unanimi griculture for its failure to report strength when w - in the Interne products which do not meet mini made our co ality levels prescribed by the opinion bey subjecting the public to undoubted) wards. collecting contamination have crete expr rous and include the outatand ned mushroom and million s unately, 3,954 cans of the S peace. the contaminated This u buted in five States, do all wit tate of New York. struation uted by Star Kist unity is the fled. It may cause made for the p according to the reconstruction o inistration. a number of years we ave ves from c In the field of aid programme gained significant succe underscore the need one side where the preconditions e end, be crowned with victory. ent of tougher food present for planning and practica pection legislation. ing out assistance programmes on articles describing these scale. So far our assistance has been hu- Blows: manitarian. Now the conditions are being York Times, Feb. 19. 1973] created for also extending reconstruction ALLEN DALE RADIO POLL ON AID TO aid. Furthermore we are planning increas- NORTH VIETNAM SHOWED 137 OOMS RECALLED Be FDA FOR ing aid in South Vietnam. I also hope that AGAINST AND 37 FOR OTIILISM CHECK there will be a world -wide effort in this N, February 17. -The Food and field. nlstratlon reported Saturday night Our unity and our openly expressed opin- HON. O. C. FISHER institutional -size can of mush - ions on this queetlon are also of importance OF TEXAS produced in Ohio had been found to when It comes to matters of principle, IN THE HOUSE OF REPRESENTATIVES ontain the poison that produces botulism fundamental to our own position as a small and that 29,500 cans of the product were nation. For the conflict in Vietnam has also Tuesday, February 27, 1973 being recalled. concerned the right of a small nation to Mr. FISHER. Mr. Speaker, Allen Dale, The FDA cautioned users of large cans of live and survive. mushrooms, such as restaurants and pizza There is the risk in our time of a hegem a popular reporter who is heard daily on parlors, to be alert to the brand names and ony of the super -powers In the world. One San Antonio's radio station KITE has codes of the lots being recalled. The mush- divides the world into areas of interest and informed me of the results of a recent rooms were distributed in New York, Penn- attempts to maintain the status quo. A small telephone poll he condueted on the sub- sylvania, Ohio, Wisconsin and Illinois, the nation which tries to assert its own individ- ject of whether U.S. aid should be given FDA said. Here's the big news stçry rom Washington: There's no big news story from Washington. (WRC-TV's news leadership continues.)

WRCTV has been, as Variety put it, the "Longtime Ruler of D. C. Roost" in news programming. So these latest ratings reports - indicating that we still are-aren't really front-page stuff. Average Homes Per Quarter -Hour For Washington -originated Early News (Week- nights February /March 1973) Nielsen Station Index Arbitron Homes WRC -N Advantage Homes WRC -TV Advantage WRC-TV 6-6:30, 7-7:30 140,000 - 137,000 -

WTOP-TV 5:30-7:00 112,000 25% 123,000 11%

WMAL-TV 6:00-7:00 109,000 28% 99,000 38%

Still, leadership in so competitive an activity as gathering news (in the world's news capital) and the audiences to watch it is something to be proud of. Not only because WRC-TV's early news was, as usual, viewed in more homes than the competition this particular February and March. (Our late news too, by the way!') No, what's significant is that these new figures continue a dominance that's held for years. And long -run popularity like that suggests just how good a job of reporting the station is performing. Which is what's really important, especially in Washington. WRC-TV4 Washington, D.C. /An NBC Television Station

'Washington ARB and NS/ (Feb: Mar. 73; Mott.-Fri. 1I -11.30 pm). Pure program data. Sutures of audience data are the services indicated. Subject to qualifications available on request. ORIfV 0 /81071 Vol. 84 No. 16

was described in various ways. One long- James E. Duffy, president of the time independent observer of both net- ABC -TV network, which was the last to Bulls loose work and spot sales said: "It'll be a announce its 1973 -74 schedule, agreed bonanza year for sure." that C.P.M.'s may get above $5 in some in TV market He said he had been "amazed" at the cases and predicted they would average magnitude of network gains as already around $4.50 -$4.60 in a 6 % -7% gain shown in Television Bureau of Advertis- over last year's average. That 6 % -7% as new season ing figures for the first two months of increase would be in line with the in- 1973 -up 16.5% in January, then up crements that have marked second- and hits street 10% to the highest February figure in third -quarter C- P -M's, he asserted. history -and predicted fourth -quarter Mr. Duffy also reported an increase Records seen sure for networks schedules will be sold out earlier than in up -front buyers, among whom he listed both in volume and in C- P -M's; ever before. "What else can you expect," automobile manufacturers, soap compa- spot business continues surge he asked, "when you bump into a net- nies, some drug advertisers and some food work buyer on the street and he tells companies. "It's a very rich market," he The television networks took their 1973- you he's bought $11 million worth that said. He also agreed that this "should be 74 prime -time schedules to market last morning and is going back in the after- a record year, no questions," and added: week in what appeared to be full con- noon for more ?" "I can't see anything keeping it from con- fidence that the new line -ups would put At the networks, top executives were tinuing in 1974." the gilding on a sales year that was a little more guarded, though at times Agency buyers canvassed by BROAD- already good, would certainly set a record they seemed to find it hard to be. CASTING agreed that the seller's market and might easily prove to be, as one Robert D. Wood, president of CBS -TV, is continuing and intensifying and said executive put it, "sensational." the first network out with its 1973 -74 they fully expected C -P -M's to go up With the last of the three fall schedules schedule, said: "It's very, very encourag- substantially over 1972 -73 levels. out only a few days before (BROADCAST- ing." He ventured that "if it keeps going One indicated he would be satisfied ING, April 9) and buyers needing time to the way it's going now, it will dim the if the increase is kept to the 6 % -7% evaluate programs and packages and get memories of a lot of great years." level predicted by ABC's Mr. Duffy. He confirmations from clients, it was too Mr. Wood, reporting more up -front had not been told of the Duffy predic- early to talk specifically about actual buyers and bigger budgets generally, said tion, but said: "We want the C -P -M to buys. But agency as well as network he expected some C- P -M's, which topped come in-after negotiation -at about sources agreed that interest was brisk, out around $4.25 -$4.50 last year, to go 6 % -7% above last year's. We've just that more up -front money -big budgets past $5 for the new season, and that begun negotiations and this is the range committed or ready to be committed to CBS already has some orders in hand we'd like to be in." long -term buys -was in the marketplace with C -P -M's around $4.80. The really Estimates of what the C -P -M's may this year and that the networks seemed big orders are yet to come, he said, but actually be varied from agency to agency sure to approach sell -out for the fall "everything is playing very, very well so and according to budget size. Generally, season earlier than they normally do and far as the agencies are concerned." they started at about $4.50 and ranged at markedly higher cost -per- thousands. NBC -TV officials wouldn't talk about up to a high of $5.25. Behind the excitement over fourth - C -P -M's specifically, but Herbert S. Agencies also confirmed that adver- quarter prospects -and contributing to Schlosser, executive vice president, said tisers seeking major positions in the them -were a first and second quarter that "we are seeing more up -front buyers 1973 -74 schedules are negotiating and that were virtually sold out and a third than we did a year ago" and that new- beginning to commit in increasing num- quarter that is headed toward that point. season sales were ahead of last year's bers. One ventured that by this week, Some agency executives spoke wryly of pace even though the schedule had been "52 -week advertisers will have made "a stampede," suggesting that the net- out only a little over a week. their buys and the scatter -plan buying works were trying to create one, but they Mike Weinblatt, NBC -TV sales vice should go briskly." Others thought it agreed that the forces of supply and de- president, offered this specific as typical: would take a little longer, but no one mand were moving in that direction. "One advertiser came in with 60% more seemed to question the likelihood that it Nor were network salesmen alone in money budgeted than a year ago, and he would go faster than last year -which, as their exuberance. Leading TV- station placed it with us in the second week of a network official noted, was an excep- representatives, queried by BROADCAST - April as compared with the end of April tional year in which 90% of fall busi- ING, uniformly reported spot -TV sales last year." ness was written by mid -June. running higher than they were a year ago. Most put the gains in the 10 % -15% range-a few lower, a few higher -but The agencies start handicapping next fall were careful to note that they were talk- ing about averages, that some markets, NBC's totsa Luck,' CBS's 'Cojack,' put to declare any one front runner. as is historically the case, were not do- ABC's 'Mr. & Ms.' are early choices Said Mr. Bardach: "The big winner of ing so well while others were doing bet- the new season will be TV Guide. View- ter. They were reluctant to make long- Most advertising agency executives who ers will need a scorecard what with term projections for spot but repeatedly have had a look at the networks' 1973 -74 theatrical movies and made -for -TV mov- cited the strength of network business - prime -time schedules see CBS outrating ies and two NBC Mystery Movies, ABC's "advertisers tripping over themselves" was NBC, and NBC leading ABC next fall. Suspense Movie, two ABC movies of the one rep's description of it -and noted But Peter Bardach, vice president and week, all at 8:30, and other network that a strong network market is almost director of broadcast at Foote, Cone & movies at 9 or 9:30, themed series of invariably a good omen for spot. Belding, New York, said it will be the anthology nature such as Police Story, From the network side, that omen closest race ever and that he'd be hard NBC Follies and Love Story and the con-

Broadcasting Apr 16 1973 19 tinuation of the three -in -one and four -in- subsidiary of the J. Walter Thompson. one series." Broadcast Advertising... Axiom is selling Target Group Index Not all agency buyers had selected the (TOI), which measures media audiences pilots they considered the most likely to and relates them to product and brand succeed next season, but some votes were Dutch Treats has use and to demographic and psycho - in. Mentioned oftenest as a strong, com- graphic characteristics. mercially sound show: NBC's half-hour a Hobson's choice It is in the psychographic category Lotsa Luck (Monday at 8), an adapta- Senate passes bill to ban ads that TGI was led to explore "self- image" tion of the British hit, On The Buses. for little cigars, but Cook puts relationships of viewers to actual program Other shows with high marks on the hold on legislation to permit watching. According to the initial TGI agencies' scorecards were: on CBS the tobacco firm to reconsider plans sampling (first sample was conducted Police Story, Cojack, Wednesday, 10 -11; July 1972 through January 1973 after on ABC Mr. & Ms., comedy, Friday, in The Senate last Tuesday (April 10) completion of a pilot study the spring 9:30 -10, and on NBC the comedy show some conclusions are possible voice vote a bill to ban broad- of 1972), that follows Lotsa Luck, Diana on Mon- passed by that in the choice of cast advertising of little cigars. But, based on the theory day, 8:30 -9, and the themed series, Love a people to some through some parliamentary maneuvering brand and of mediums Story on Wednesday, 10 -11. extent match their own images of them- The Wednesday 10 -11 situation, in by Senator Marlow Cook (R -Ky.), the to the House. selves. fact, has the attention of George Simko, bill has not been reported the results of its first Its fate may hinge on whether E. W. TGI said that Benton & Bowles senior vice president wave of suggest that viewers of Kelley, chairman of Consolidated Cigar sampling and director of media management. He news programs are inclined to see them- calls it "the most interesting time period" Corp., decides to scrap plans for a na- Treats selves as "efficient, organized, diligent on the networks' schedule. In that hour, tional TV campaign for Dutch and thorough." And, viewers of Love, little CBS is pitting its new Cojack and NBC cigars. American Style (ABC) as "affectionate, (S. 1165) its new Love Story, both highly touted, Two weeks ago, the bill passionate, loving, romantic "; of major - against ABC's seasoned Owen Marshall. passed on a voice vote of the Senate league baseball as "amicable ... benevo- An obvious trend: Contemporary TV Commerce Committee ( BROADCASTING, lent"; of Lucy Show (CBS) as "awk- April 2). The vote was in direct response vehicles are opening the night's schedule ward . forgetful "; movies in prime on more networks than had been the to a letter Mr. Kelly sent to the com- time as "creative ... artistic." rule in the past. Added to All in the mittee saying that Consolidated would TGI's data also suggests that viewers Family and Maude on CBS and San ford proceed with its TV campaign for Dutch of certain adventure fare see themselves Son on NBC, will be the new Ca- Treats. Other little -cigar manufacturers and as "brave . daring, adventuresome," had previously said they will not use TV while Dick Cavett (ABC) fans consider and radio. Working behind the scenes to themselves "intelligent ... bright, well - elicit those promises were Commerce informed," of My Three Sons (formerly Magnuson, Committee Chairman Warren seen on CBS) as "kind, good-hearted ... Senator Cook and Senator Frank Moss sincere." (D- Utah), sponsor of the little -cigar bill. NBC's Meet the Press brings up a self The bill was reported to the Senate image said to be "reserved, conservative, floor on April 5, and was eligible to come quiet, conventional" and Nichols (seen up for a vote three business days later. last season on NBC) of self -assurance, Under normal Senate procedure on im- confidence and self-sufficiency. portant legislation Senate members ask The TGI survey uses various proce- the leadership not to bring a bill up for a dures to collect data, including self -ad- vote so that debate may be scheduled. ministered questionnaires, and included According to one Senate spokesman, Sure shot? Agency types are picking direct interviewing for material on news- "everyone forgot" to request that a "hold" and Lotsa Luck, another Americanized British paper reading recall methodology for be placed on S. 1165 and it was approved TV viewing. television show, starring Dom DeLuise by only a few senators. (above), as the most probable success In an effort to give Mr. Kelly more among the new shows for the '73-'74 time to change his mind about the Dutch season. Treats campaign, Senator Cook moved Seven new customers that the Senate reconsider its vote -a fre- help spot TV bill lucci's Dept. on CBS, Bob & Carol & quent parliamentary maneuver that rarely Ted & Alice on ABC and Lotsa Luck results in reconsideration. The vote on $1.4 billion in '72 on NBC, all, in the words of Mr. Bar - that motion reportedly will not come be- Procter & Gamble stays at top dach, in time periods in which "you fore the middle of this week, if at all. If of list with $72.3 million used to expect to see Lassie". Senator Cook's motion fails, the bill goes Among comments from agency buy- to the House as passed. If it succeeds, the Advertiser investment in national and re- ers: Robert Lidell, senior vice president bill would be open for debate and amend- television amounted to $1.4 and media director, Advertis- gional spot Compton ments in the Senate. And, if the motion in 1972, according to figures re- ing: "For the first time in a long time, billion to reconsider is not voted upon at all, the week the Television Bureau there's been a concerted effort by the net- leased last by little-cigar bill will remain in limbo - of Advertising. works to come up with something dif- passed but not able to move to the House. ferent, especially with the half -hour The figures, based on Broadcast Ad- programs." vertisers Reports (BAR) compilation in Louis Dorkin, senior vice president the 75 leading television markets, shows and director of network programing, that seven advertisers joined spot TV's Dancer- Fitzgerald -Sample: "It's the year Research firm correlates top -100 for the first time in 1972. They of the fuzz and 90% came from the programs to personality are: Magnavox, $4,819,000; H. & R. Universal lot. About 20 hours of police Block (income tax service), $4,121,400; and detective programing, not counting JWT subsidiary finds some Mutual of Omaha, $3,722,400; G. Heile- things like Owen Marshall and Perry types of viewers tend to watch man Brewing Co., $3,659,200; A. H. Mason." programs that they think Robins Co., $3,384,400; Control Data Frank McDonald, senior vice presi- will reflect themselves Corp., $3,127,900, and Blue Cross Asso- dent and director of media services, Cun- ciates, $2,952,900. ningham & Walsh: "Half -hour strength It is possible, to some extent, to relate The leading five advertisers in spot is next season's scheduling ploy by the how viewers see themselves by what they TV last year were Procter & Gamble, networks, plus ABC going all out on watch on television, according to Axiom $72.3 million; General Foods, $45.4 mil- Saturday night." Market Research Bureau, New York, a lion; American Home Products, $35.1

Broadcasting Apr 16 1973 20 million; Colgate -Palmolive, $35 million 7. PepsIco 18,511,700 54. General Electric 5,508,300 and Lever Bros., million. 8. General Mills 18,379,700 55. Nissan Motor 5,475,200 $23.6 9. Bristol -Myers 17,745,100 56. American Dairy Association 5,341,100 TVB cautioned that the investments 10. Alberto -Culver 17,711,100 57. Royal Crown Cola 5,303,200 for 1972 should not be compared with 11. Ford Motor 16,892,200 58. Squibb 5,139,900 12. Coca -Cola 16,614,700 59. Cheseborough Ponds 4,948,600 those for 1971 since BAR last year 13. General Motors 15,494,200 60. Carnation 4,927,600 switched to data from a major advertis- 14. Warner -Lambed Pharmaceutical 13,785,300 61. Borden 4,873,400 ing agency as the primary source for 15. Miles Laboratories 13,299,200 62. Ralston Purina 4,847,000 estimating spot -TV costs. Under the new 16. Kraftco 12.848,600 63. Magnavox 4,819,000 17. Gillette 12,298,600 64. Beatrice Foods 4,709,200 system, estimates appear smaller (though 18. AT &T 11,984,000 65. Standard Oil of Calif. 4,708,700 closer to actual cost), e.g., BAR figures 19. Shell Oil 11.799,200 66. Schick 4,704,400 show an 0.5% increase for 1972 while 20. Quaker Oats 11,275,500 67. H. J. Heinz 4,691,500 other 21. Toyota Motor Distributors 10,843,900 68. Trans World Airlines 4,507,200 major indicators show an increase 22. Sterling Drug 10,615,700 69. Johnson & Johnson 4,351,400 of more than 14 %. 23. Chrysler 10,547,900 70. Carter-Wallace 4,334,200 24. IT &T 10,021,500 71. H. & R. Block 4,121,400 Spot buying 72 by length of commercial 25. Seven Up 9,742,100 72. Scott Paper 4,100,300 10 seconds $ 51,320,000 3.7% 26. Nabisco 9,645,300 73. Greyhound 3,949,400 20 " 11,935,500 0.9 27. Joseph Schlitz Brewing 9,522,100 74. R. J. Reynolds Industries 3,862,300 30 1,023,165,900 73.6 28. E. & J. Gallo Winery 9,126,200 75. Norton Simon 3,862,100 40 ., 2,104,100 0.1 29. Exxon 9,036,200 76. American Airlines 3,853,000 60 301,724,700 21.7 30. Schering- Plough 8,969,600 77. Max Factor & Co. 3,809,400 Spot buying In '72 by time of day 31. Triangle Publications 8,542,000 78. Union Oil of California 3,803,200 Daytime $ 265,118,600 19.1% 32. Ronco Tele- Products 8,453,000 79. S. C. Johnson & Son 3,786,800 Early evening 363,036,200 26.1 33. Volkswagenwerk 8,308,000 80. Kimberly -Clark 3,755,700 Nighttime 495,236,400 35.6 34. Noxell 8,255.500 81. Block Drug 3,735,800 Late night 266,859,000 19.2 35. Nestle Co. 8,084,200 82. Mutual of Omaha Insurance 3,722,400 36. Electric 7,364,000 83, G. Heileman Brewing 3,569,200 Leading categories using spot In '72 Westinghouse 37. Morton- Norwich Products 7,276,300 84. Mennen 3,585,600 Food and food products $268,314,100 85. Pabst Brewing 3,535,500 Toiletries and toilet goods 151,391,400 38. Ideal Toy 7,170,100 Automotive 111,657,100 39. Campbell Soup 7,136,400 86. Standard Oil of Ohio 3,506,400 Soaps, cleansers and polishes 102,268,500 40. American Cyanamid 7,099,600 87. American Motors 3,477,000 Confectionery and soft drinks 96,784,300 41. RCA 7,052,700 88. Standard Brands 3,454,400 Drugs and remedies 90,326,100 42. C. P. C. International 7,004,300 89. Pures 3,450,400 Household equipment and supplies 84,484,500 43. Hanes 6,936,100 90. A. H. Robins 3,384,400 Beer and wine 78,422,600 91. American Can 3,357,100 Gasoline, lubricants and other fuels 59,413,600 44. Anheuser-Busch 6,862,400 Sporting goods and toys 52,141,400 45. Kellogg 6,820,200 92. American Express 3,232,800 46. Heubleln 6,652,400 93. F. W. Woolworth 3,198,400 Top -100 spot buyers In '72 47. Standard Oil of Indiana 6,626,100 94. Control Data 3,127,900 1. Procter & Gamble 72,319,400 48. CBS 6,539,800 95. Rothmans of Pall Mall Canada 3,097,600 2. General Foods 45,433,700 49. Mattel 5,927,500 96. Dr. Pepper 3,013,900 3. American Home Products 35,139,300 50. K -Tell International 5,863,400 97. F. & M. Schaefer 2,968,100 4. Colgate -Palmolive 34,968,500 51. Scott's Liquid Gold 5,780,500 98. Blue Cross Association 2,952,900 5. Lever Brothers 23,626,400 52. Consolidated Foods 5,665,600 99. Clorox 2,939,100 6. William Wrigley Jr. 19,912,900 53. Popeil Brothers 5,626,600 100. S. C. M. 2,912,400

Day -by -day New York. Procter & Gamble was the top spot -TV covers one week a month. Video recording, according to President spender on New York's six commercial VHF stations in January- Robert W. Morris, permits much faster processing. "We can pub- February-a not very surprising piece of news since P&G is by lish our New York monitor reports in one week instead of the long odds the nation's biggest TV spender. But the way it dis- two to three weeks it used to take," he said. Expenditure figures tributed those New York dollars is something else: 68% of them for the reports are calculated by applying the estimated "going went to the three independent stations -and virtually all of the rest rates" for each station to each advertiser's actual schedule. The went to a single network affiliate (table below). American Home "going rates" are estimated for BAR by the timebuying depart- Products ranked second but went the other way, putting almost ment of BBDO. The expenditure estimates also include allocations 87% of its money on affiliates. General Foods, in third place, for advertisers whose schedules were trade -out or barter. followed an in- between pattern, heavier on affiliates but with The top -20 advertisers for the two months are shown in the table 31.5% going to independents. below, along with their estimated expenditures and the distribution These figures are taken from a Broadcast Advertisers Reports of these funds among stations (whose rank order, on the top -20 analysis of results of the first two months of its full -time monitor- basis, differs somewhat from their rankings as computed when all ing of the New York commercial V's. The new service. called "Full - spot and local spending was taken into account). BAR said the Time New York" and based on special time -lapse video -recording top -20 outlay of $8,579,063 covered 14,214 commercials, or 27.4% equipment ( "Closed Circuit," April 2) is being announced today of the total dollars and 22% of the total announcements. In the (April 16). Video recording (one frame per second) as well as full - group, BAR noted, are four local advertisers: Korvettes discount time operation distinguishes Full -Time New York from BAR's moni- chain (ranked fifth), A&P food stores (sixth), Mazda Auto Dealers toring in 74 other markets, where recording is audio only and Association (eighth) and Sears, Roebuck stores (12th).

Share of budget allocated by station Total estimated Advertiser expenditures WABC -TV WCBS -TV WNBC -TV WNEW-TV WOR-TV WPIX-TV Procter & Gamble $1,249,435 27.4% 3.8% .6% 30.9% 16.0% 21.1% American Home Products 1,045,934 42.8 16.3 27.6 7.0 4.2 1.7 General Foods 885,472 24.9 22.6 20.7 20.4 6.8 4.3 Colgate Palmolive 518,212 24.6 23.8 14.6 13.7 7.5 15.6 Arlene Realty & Development (Korvettes) 444,852 30.4 33.6 29.0 6.9 - A & P Food Stores 408,819 6.5 60.7 26.6 6.0 - Lever Brothers 400,566 27.8 36.7 13.2 16.1 4.8 1.0 Mazda Auto Dealers 348,515 26.3 29.7 25.2 9.7 5.4 3.4 Kraftco 323,300 24.3 35.3 18.4 12.0 - 9.8 Gillette 304,275 45.8 30.0 .1 17.2 - 6.8 RCA 302,525 22.8 29.8 13.9 12.9 17.6 2.7 Sear, Roebuck 290,719 33.0 26.9 34.4 2.8 1.2 1.4 Scotts Liquid Gold 265,595 22.5 22.5 38.9 11.5 4.4 American Air Lines 263,060 28.2 28.1 32.1 10.7 .6 .1 McDonald's 260,635 - 28.0 40.8 18.5 - 12.5 Eastern Air Lines 260,515 41.8 24.1 14.4 14.0 4.7 .7 Chase Manhattan 257,920 25.2 21.9 46.9 5.8 Schering- Plough 257,604 - - 44.1 21.5 19.4 14.7 H &R Block 250,4B5 48.5 19.0 21.2 10.9 - .1 Bristol -Myers 242,625 15.1 58.4 5.7 11.9 5.9 2.7 Top-20 Totals: $8,579,053 27.4% 24.3% 20.7% 14.7% 8.3% 8.5% Percentages may not add to 100 due to rounding

Broadcasting Apr 16 1973 SIOUX FALLS PUBLIC L1BR.`.RX 21 SIOUX FALLS, S. DAK. seem to be the conservative agencies. Having worked at other places, I can The Rock of Gibraltar on Madison Avenue say this place takes longer to arrive at It's called solid, businesslike, unique as an agency; we just do things a selling conclusion than another agency. Few go into the depth of research we middle of the road and P &G's own, better. We're number one in the top but Compton Advertising is also package -goods category." John Burke, do. When I first came here we had a new product that was a secret of the a heavy, successful quiet want -if - creative director, adds: "We don't research department for three years broadcast- oriented ad agency to give you the impression that we're - overconfident. We're extremely hungry Tide." want any Bruce Cox, vice president and director Shshshsh ... no loud noises please. You -we business." of broadcast programing, admits that are entering the quiet agency, where the Kurt Willinger is one of the few out- "our strongest point is marketing and only sounds permitted are the growing spoken creative supervisors an outsider media-and I don't know which to put pains of net income and the stacking of will find at Compton. He characterizes first, but we are underrated. The creative blue chips. Welcome to Compton Adver- the agency as "Ebenezer Scrooge -be- product I've seen us do in the past year tising. is 50 years Compton more than tween the second and third ghosts. Comp- is superlative. Some of it's funny, some old. Its first account, Ivory Soap, is still ton's in a state of change now. We're of it's not -but it all sells." with the agency. (Jerry Della Femina just beginning to understand that non - Senior Vice President and Creative once said: "Right now there's some poor P&G acounts are handled differently. We Supervisor Ramon Bimonte feels Comp- trying find sonofabitch at Compton to P &G'd Jeep until about a year ago. It ton has a "very distinctive personality- something new to say about Ivory soap." was done methodically and correctly. If extreme professionalism coupled with That quote hangs in the creative depart- you say something in a dignified, safe, are the flashes of creative brilliance. There ment of agency.) middle -of- the -road way over and over a lot of hot young creative guys who In fact, Compton is not only the quiet and over, that's one way. Another client wouldn't come here if we offered them agency; several of its executives have with less money to spend needs the right 10 times what they're earning because characterized it as the "P &G agency." way to jump out and scream at you. they see how our methods are doing That's because Compton has more Proc- Waves are being made at Compton. The a great job of selling the product. We're ter & Gamble products than any other younger people used to be treated like not flashy but our professionalism works. a single agency, 10 in all: Cascade, Comet, herd of typewriters. That's changing." This is an agency that treats people Crisco and Crisco oil, Duncan Hines and Ed Wax is the senior vice president ac- with dignity. In my opinion, this agency specialty mixes, Ivory soap and Ivory count supervisor on Jeep. He says: has no bastards." liquid, Tide and Top Job. "There's a very strong effort to mod- Tom Dunkerton, director of market- Other blue -chip accounts include U.S. ernize here. The thing that keeps me at ing services, says: "People recognize Steel, New York Stock Exchange, New Compton is there's an opportunity for Compton as the P &G agency. It's a hard York Life Insurance, Jeep Corp. (now younger people to influence things. thing to shake. I'd like to bury it but it's a division of American Motors), John- Compton is like a girl from a fine family difficult, it's a double -edged sword. People son & Johnson and Consolidated Cigars. still wearing the sack dress and teased may think P &G dominates Compton. In 1972, Compton billed $102,300,000 hair who is starting to recognize the That may have been true 25 years ago - domestically, and $77,200,000 of that need to look more contemporary. Comp- it's not true today. However, we can was in broadcast media, representing a ton has never been known as 'the hot apply our talents on P&G toward other 10% increase in broadcast billings alone creative shop; neither have many agen- package goods. Compton is the business- over 1971. Compton knows how to make cies. The key to growth is balance." man's agency. We run it like a business, money. Fred Cammann, senior vice president not an art shop. We're disciplined, we're How does Compton see itself? Milt in charge of TV production, said that quiet, we're conservative. We place very Gossett, president, admits that "we don't "new agencies not having many accounts heavy emphasis on marketing, great make so much news. We are conserva- have to project their personality instead. stress on gathering facts, building a plan tive. Success makes Compton unique. Our clients don't want us blowing our on facts rather than breaking an ad Actually, I don't think Compton is own horn. The most successful agencies that's a barn burner." Frankie Cadwell,

1. 4.

5. 6.

Broadcasting Apr 16 1973 22 president of the Cadwell- Compton divi- sion, characterizes Compton as "quiet, solid and very professional -it's like the Rock of Gibraltar: You can count on it. Compton is the kind of personality that may not talk the most, but what it says is very meaningful -not just a flip re- mark." Several at the agency have commented that Compton has no one particular style. A look at several of its recent campaigns confirms that judgment. About 10 years ago Milt Gossett and John Burke were looking for a new way to sell Comet. The one thing Comet ad- vertises it can do better than other cleansers is get out ground -in stains in porcelain sinks and tubs. Perhaps a plumber could be used to demonstrate the product? Mr. Burke took it a step further and proposed a woman plumber. Mr. Gossett explains: Compton triumvirate. L to r: Fred Cammann, senior VP -TV production; Milt Gossett, "We wanted a figure that was empathetic president, and John Burke, senior VP- creative director. to women and had news value." Thus was born Josephine and the campaign getting back to nature -Ivory's time into radio and TV. There are about 18 that brought Comet to the number-one came." commercials in the TV rotation and 300 position in its product category. Spunky A more formal product testimonial is radio spots. The radio campaign focuses Jo is a far cry from the natural beauties delivered on behalf of Johnson & John- on what U.S. Steel is doing in 18 local who ad lib about Ivory soap. The newest son's No More Tangles creme rinse. A markets. Associate Creative Director campaign's theme is "Get Down to little girl faces the camera and tells of Dick Schoch explains that they're "cus- Basics with Ivory Soap." All the models the horrors of trying to get a comb tom- designed, focusing on that com- used must sign affidavits testifying that through her long blonde hair after it's munity, the products made in that com- they are, and have been, using Ivory been washed. The new product was munity and various programs U.S. Steel for a long time. They're given a broad initially positioned as a child's product has going there." outline within which they just talk about and then re- positioned as gentle enough The TV commercials highlight, among themselves and Ivory. for children's hair but just as effective other things, U.S. Steel involvement in Fred Cammann said of the Ivory cam- for mom. This strategy has also been Disney World, construction of some of paign, "Instead of going to the theatrical used successfully (by SSC &B) on J&J's Chicago's tallest skyscrapers, a process pool, we're going to more consumer - baby shampoo. No More Tangles went to cleanse the Great Lakes of their pol- type people." Mr. Burke feels this gives national in the spring of 1971 and now lution, new highway light standards, a the commercials "a lot more candor" is number one in its product category forest -fertilization program and a new and Mr. Gossett adds: "It's reverse with a 12% share of that market. type of fire engine. Mr. Schoch says the puffery. We say it won't make you U.S. Steel has two impressive cam- purpose of this advertising is "informa- beautiful or solve your problems. It's paigns running on television and radio. tive, to help people understand what just good soap for healthy -looking skin. Each informs the audience of a differ- U.S. Steel is all about. We're talking to Throughout our society there's now an ent facet of the huge corporation. customers, thought leaders and em- emphasis on naturalism, less make -up, Seventy percent of the ad budget goes ployes. A study has shown us that most

7. 10.

From cake mix to cream rinse, a look at the diversity of Compton's recent advertising campaigns: 1. TV's first liberated woman? Josephine keeps on scrubbing with Comet. 2. Compton uses the demonstration technique for Duncan Hines. 3. Ads for Consoli- dated cigars feature one cigar-toting cowboy who won't be going off TV: "Durango cigars, ain't nothing' little about 'em." 4. "Play the market" is the theme of the New York Stock Ex- change's TV campaign. 5. U.S. Steel commercials focus on the aesthetic appeal of Cor -ten steel. 6. This 30- year -old veteran puts 1973 Jeeps through their paces. 7. Ivory soap features a "Get down to the basics" theme. 8. No More Tangles comes to the rescue for after -shampoo snarls. 9. "When the name of the game is life ..." Is the TV campaign for New York Life. 10. Guid- ing Light, one of TV's oldest soapers, is produced by Compton.

Broadcasting Apr 16 1973 23 Behind the scenes at Compton. Ramon Bimonte (top left) Is campaign for U.S. Steel (bottom left) is the work of Hank Buccello senior VP and creative supervisor of Compton's Johnson & John- (I), management supervisor, and Dick Schoch (r), associate crea- son account. Jeep team members are (top right): Kurt Willinger tive director. Franchellie Cadwell (bottom right) is president of the (I), creative supervisor, and Ed Wax (r), account supervisor. The agency's Cadwell- Compton division.

U.S. Steel employes learn the most things are swinging back. The idea has too late (mid- August at best) for use about their corporation's programs from finally penetrated that a guy who wears in summer buying, and are based on sam- what they see on TV." a monk's robe and plays the lute in his ple sizes so much smaller than reports in Hank Buccello, the account manager, office may not necessarily write good, other months that they are "more likely adds: "That is the response we're hoping creative advertising copy." You'll hear to confuse than to clarify" if used for for. We're informing people." no lute- playing from the offices of Comp- post-buy analyses. The new Jeep commercial shows a ton. It's the quiet agency. Moreover, the presentation asserts, driverless 1943 Army Jeep barking there are so many program changes from orders to a fleet of 1973 models (with one July to the next that a July book is drivers and passengers). Each car passes HR &P suggests dropping "virtually worthless" as a buying tool the muster and the spot ends with the vet- following summer. An analysis of pro- eran Jeep growling proudly, "Yup, my July local -TV reports gram schedules of network affiliates and top independents in nine the top -10 boys' got the guts." Ed Wax says: "We've Rep to Nielsen: they're out too late of had an opportunity with Jeep. Advertis- for markets (excluding Boston because of a buying that summer, outdated complete there) ing had to be awareness -oriented and the by why station change found following summer, so not that 51% of the half -hour program titles new campaign is doing that like crazy. use the May book? Jeep in early and late -fringe and prime time-. has a real heritage that GM and 2,334 out of 4,600 -changed between Ford A detailed July - don't." measurement of local July 1971 and July 1972, according to the "The whole world has suddenly dis- TV audiences is unnecessary and unde- presentation. covered camping and getting outdoors," sirable. A report limited to day -part A similar analysis found that only viewing would says Kurt Willinger, creative supervisor. totals be enough. Agency 10% of the half -hours on affiliates and "This market is exploding. People are buyers could use that in conjunction 7% those on top with May- of independent stations turning away from sports cars and going report share figures, which had share changes of as much as 10% in for rugged cars -and that's Jeep." Jeep don't change all that much from May to between May and July, bolstering bills between $4 and $4.5 million, 50% July. HR &P's contention that for share -of- of which is in TV. That is the nub of a presentation being audience purposes the May book can be If there still remains a buttoned -down, made to advertising agencies -and the used to buy the summer. gray -flannel image of the advertising A. C. Nielsen Co. - by Harrington, On top of all that, the presentation business it is probably best typified by Righter & Parsons, station representative. concludes, the period involved - from Compton Advertising. As Frankie Cad - The presentation, developed by HR &P July until the new season starts about well puts it, "Compton stuck to its guns Research Vice President Cris Rashbaum, mid -September- accounts for only about during the super- hot -shop era and now holds that the July reports are published 16% of national -spot business and is

Broadcasting Apr 16 1973 24 Gates' new Touch -Control Program Automation is custom -tailored to improve your operating efficiency. And profits.

Using advanced digital technology with MOS memory, Gates has developed a flexible program automation system. Custom -tailored to your needs. The Gates system features keyset controls and numerical readouts for fast, easy operation and immediate verification of upcoming events. A new KSP -10 programmer that allows expansion of the number of possible events. And a touch -control system that is easy to use and understand (no special computer language is required). And that enables you to change re programming, or correct entry errors, without reprogram- ming the entire memory. These are just a few of the advantages. Write us for more details. Gates Division,

Harris -Intertype Corporation, ( Quincy, Illinois 62301. HARRIS aGATES DIVISION Owncy. II noes 62301. U.S .A. "Good news about a tough problem that concerns us all'

The making of steel involves many process throughout the industry has re- intricate processes. Among these is the ceived greater attention from environmental production of coke from high -grade metal- control engineers than cokemaking. This lurgical coal. Coke is used in blast furnaces attention has resulted in a number of to produce the intense heat and reducing experimental projects, some of which are atmosphere necessary to convert iron ore aimed at improving the present slot -oven into metallic iron - the first step in steel- method and some which seek completely making. new ways of making coke. Republic is Converting coal to coke is presently proud to be a participant in one of the accomplished in costly and complex instal- most significant of these projects - signifi- lations called coke oven batteries. Each cant in protecting the jobs of thousands of battery has several dozen individual coke steelworkers and improving the economic ovens, arranged very much like the slices outlook of the many communities where in a huge loaf of bread. The "slot- oven" we have steel- making facilities. method is very efficient, but because it is In a joint venture with two other steel basically a batch process which requires companies and a major coal producer,* each oven to be opened when it is charged Republic has been deeply involved in re- with coal and again when the finished searching a completely new method of white hot coke is pushed from the oven to making blast furnace coke. It is known as be quenched, it represents a very difficult the coke pellet process and it is a contin- pollution control problem. Probably no uous, totally enclosed method. More than $7 million has been spent to date to bring this process through the laboratory and

*Consolidation Coal Company, Bethlehem Steel Corporation, National Steel Corporation W. B. BOYER Bill Boyer, President, Republic Steel Corporation, reports on a new, cleaner way to make coke.

And it is looking more and more that this effort has been worthwhile. For not only does the new process promise to be effective from the standpoint of environ- mental control, but it may well permit the use of types of coal now unsuitable for cokemaking, extending the useful supply of this important fuel with which our nation is so generously supplied. If this process should prove successful experimental plant stage. Now the next step - economically, as well as from a technical is being taken, the construction of a large standpoint - we will be well on our way pilot plant near Baltimore and the testing toward solving one of our biggest environ- of the resulting product in a full -scale blast mental problems. furnace. This step will span at least 36 We thought you would want to know months and will raise the research and about this. And want to know about what development costs of this process to over it takes in manpower, scientific skills, and $30 million. willingness to invest large sums of money That's a lot of money. And it's ample to bring you good news of this sort. evidence that the four - company group that We know you are as interested in pro- has committed this money has a deep con- tecting the environment as we are. cern and a real commitment to protecting the air and water in the cities in which each of us operates. We live here, too.

Ih!pubHcst8el therefore much less important to agen- said, will serve as a national communi- cies, from the standpoint of needing cations resource center "designed to detailed survey data, than other times of broaden the definition of 'public service' the year. and 'public access' to media in an effort Nielsen spokesmen said last week that to insure the open and adequate discus- the proposal is under consideration and sion of important national issues." At the that the outcome would depend, at least moment, counteradvertising is not an ele- in part, on whatever consensus develops ment in its planning, but according to among agency users. The proposal was Mr. Greer it may well be. Public Interest directed at Nielsen alone because it pro- Communications, which produces its own vides July reports on 67 markets whereas TV and radio spots, will work closely the American Research Bureau concen- with broadcasting public- affairs directors, trates on only 10 in July. sources at the organization said, to in- sure the maximum use of free public - service time. Social causes are focus The group, active before its incorpora- tion earlier this month, has been engaged of new, nonprofit agency in national campaigns on behalf of Medi- Brother's keeper. Broadcasters have San Francisco -based firm cal Aid for Indochina, American Civil come a long way in developing pro- will be headed by King Harris Liberties Union, Project Jonah (to save graming to serve the consumer, but and partially funded by Stern whales), the Medical Committee for Hu- more of them must do more, and in man Rights, and a number of environ- particular they must take a harder A national, public- service advertising mental and prison- reform groups. line in tightening and enforcing com- agency has opened its doors in San Fran- Meanwhile, back on the East Coast, an- mercial standards. The assertion cisco- aiming, according to one incor- other organization funded at least in part came from Neil Derrough (above), porator, at being more socially conscious by Stern family money, Public Communi- vice president in charge of CBS- than the Advertising Council. cations Inc., in Washington, reported last owned AM stations, In a speech at Public Interest Communications Inc. is week on the production of a number of a direct -marketing session in New headed by King Harris, San Francisco television public- service announcements York April 5. Much advertising has advertising executive and one -time exec- -though none of them is a countercom- already been cleaned up through the utive vice president of Campbell -Ewald mercial, as an earlier one was. elimination of exaggerated or mean- Co. Other principals of the nonprofit, One of the PSA's is a 60- second anti - ingless claims, he said, but broad- noncommercial agency are Dugald Ster- hard drug abuse spot featuring the rock casters must become even more de- mer, designer and illustrator and former group, Chicago, and is to be mailed to manding by rejecting empty claims vice president -art director of Ramparts 130 stations across the country this week. and requiring advertiser substantia- magazine, and Frank Greer, until recently The sponsoring organization is the Youth tion of others. "The kind of pressures director of Help Unsell the War, a na- Project, a nonprofit Washington -based re- that we are presently facing from the tional, public- service advertising cam- source center which supports a number Federal Trade Commission and other paign on behalf of Clergy and Laymen of youth -initiated social- change efforts. regulatory agencies have been large- Concerned. A board of from 15 to 18 One of the others is a 30- second spot ly brought about by stations accept- directors is being formed; some of the on water pollution narrated by Carroll ing misleading advertising and by directors will be broadcasters, according O'Connor, which is being recalled for agencies producing advertising that to agency sources. modifications; the Federal Water Pollu- does not tell the whole truth," he The organization is being funded ini- tion Act with which it dealt was amended said. "This, I believe, not only must tially by the Stern Fund. Agency officials after the spot was filmed. The third is a change, but will change." declined to specify the amount of the 30- second animated cartoon spot on voter grant. Another, also unspecified grant, registration that was carried by a number print ads formerly provided by the now - has been received from the Kaplan Fund, of stations last year. defunct Stern Concern of Los Angeles. New York, to be used in organizing an PCI is the name given a new corporate One of the Concern's first efforts was a advertising campaign for Friends of the structure that includes the legal and re- spot disputing the advertising claims of a Earth and Environmental Action, two en- search services of the Stern Community number of analgesics it named. The an- vironmental groups. Law Firm, of Washington, and the crea- nouncement did not receive any circula- The new agency, its announcement tive talent for creating broadcast and tion as a public- service spot. PCI is funded primarily by the Philip M. Stern Family Fund, the personal op- BAR reports television- network sales as of March 25 eration of Philip M. Stern, of Washing- ton. He is also president of the Stern %) NBC $165,693,800 (34.4 %), CBS $165,508,400 (34.4 %), ABC $150,472,000 (31.2 Fund, which is operated out of New York Total Total by an executive director and which num- minutes dollars week week bers other Stern family members onthe ended ended 1973 total 1973 total 1972 total board of directors. One of the directors is Day parts Mar. 25 Mar. 25 minutes dollars dollars Mr. Stern's mother, who is vice president. Monday -Friday Sign -on -10 a.m. 80 $ 496,300 806 $ 5,316,100 $ 5,069,400 Monday -Friday Garth sues Lindsay committee 10 a.m. -6 p.m. 1,005 8,481,700 11,600 100,361,200 81,814,500 David Garth, political television consul- Saturday -Sunday tant, has filed suit in New York State -on -6 p.m. 335 5,052,500 3,327 50,339,500 55,591,900 Sign Supreme Court to collect $31,895.82 plus Monday- Saturday interest, which he claims is the balance 6 p.m. -7:30 p.m. 97 2,091,300 1,115 25,377,900 22,524,400 due for services rendered in connection Sunday with "the campaign of John V. Lindsay 6 p.m. -7:30 p.m. 21 465,000 185 5,148,100 4,573,300 for President of the U.S." The suit was Monday- Sunday filed against the Lindsay 72 Committee 7:30 p.m. -11 p.m. 393 22,626,600 4,707 269,974,200 238,114,200 and Richard Aurelio and Fergus Reid, Monday- Sunday respectively president and treasurer of 11 p.m.- Sign -off 160 2,069,600 1,746 25,157,200 19,503,900 the committee. Mr. Garth worked on the Total 2,091 $41,283,000 23,486 6481,674,200 $427,191,600 campaign from October 1970 through 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. April 1972.

Broadcastino Apr 16 1973 28 ment in opposing the stay. However, the Chachkin joining Mr. Feiwell's law firm. Media arguments will be considered further The commission remanded the case to when the court considers the merits of Administrative Law Judge Chester F. the committee's appeal. Naumowicz for an expedited hearing FCC tries harder, Furthermore, more than the WEFM and the preparation of a supplemental case was in the commission's mind when initial decision on the circumstances sur- to no avail, the "additional views" were attached to rounding the alleged conversation and on issue the order. The commission is faced with the effect on IBI's basic qualifications to format a growing number of petitions from citi- be a licensee. Appeals court stays FCC OK zen groups opposing station sales because Judge Naumowicz, in his initial deci- of WEFM sale and upholds of format changes; the WEFM case is one sion in the case released on Feb. 14, rec- citizen protest over proposed of four format -change cases pending in ommended a grant of IBI's application change of classical programing, court. And the commission is anxious to for a new AM station and denial of despite commission's effort make its policy clear to the court as well Star's renewal application for WIFE to clarify its position as to interested groups and to broad- (BROADCASTING, Feb. 19). casters. The commission order overrules an ac- An extra -special effort on the part of the Chairman Burch warned that "lock- tion of the review board which had FCC to demonstrate the soundness as ing" broadcasters denied wiFE's request for additional char- into their current for- acter qualification issues against IBI. The well as the legality of its policy regard- mats is a good way to discourage innova- ing format changes involved in station board held that no job offer had been tive programing. He said it was doubtful made and that the surrounding circum- sales has failed thus far to move the that many Chicago -area stations would U.S. Court of Appeals in Washington. stances indicated that there was no in- adopt a classical -music or any other for- tent to make such an offer. As a result of that failure, the ownership mat appealing to minority tastes if they of WEFM(FM) Chicago is in doubt. The commission agreed that no job faced the likelihood that a lengthy and But it also agreed with The brushing aside arguments offer was made. court- costly evidentiary hearing would be re- the contention made by WIFE, in appeal- of the commission and of GCC Commu- quired before they could discontinue an an nications ing the review board's decision, that of Chicago, which bought the unsuccessful format. invitation to enter into negotiations which station from Zenith Radio Corp. -stayed But he also said that licensees and might lead to a job offer would be as commission orders approving the sale and applicants are not completely free in improper as an actual offer. denying a petition for review. selecting formats. He said that a survey The court's brief order was issued on of entertainment tastes or a hearing April 6. And since the order came some - neither of which is normally required- FCC okays sales to give three months after the parties had con- "may be required" when a showing is summated the $1.1- million sale, there made that a particular format "is not CCC full seven TV's was some doubt last week as to whether reasonably attuned to community tastes the court intended to require the station's Sarkes Tarzian sells in Fort Wayne; or that the format will eliminate a service Sonderling in Louisville return to Zenith ownership or a simple to the public not otherwise available." continuance of the classical -music format The chairman also said the commission Combined Communications Corp., Phoe- GCC Communications was keeping in looks to the marketplace to assure for- effect voluntarily. The station was to nix, has won FCC approval to purchase mats of interest to the public. "In the its first two UHF stations. In two sepa- have switched over to its proposed "con- last analysis," he said, "broadcasters who temporary" sound on April 8. rate transactions, the firm will acquire fail to divine and serve the unmet enter- Ind., The doubt was at least in the minds of WPTA(TV) (ch. 21) Fort Wayne, tainment programing preferences of their from Sarkes Tarzian Inc. for $3,625,000 GCC and the commission. And to resolve community will be the financial losers." last week filed a motion with the and WLKY -TV (ch. 32) Louisville, Ky., it, GCC The commission, in its denying court asking it to clarify or modify the order from Sonderling Broadcasting Corp. for order to permit GCC to continue to reconsideration, cited two factors as justi- $8.3 million. stay fying its refusal to assign- authorizations will operate the station with a classical -music designate the The commission's of the suit ment application for hearing: the un- permit CCC, a diversified communications format pending a resolution number of brought against the commission's approv- profitability of the present operation - firm, to own the maximum Zenith's losses television stations, seven, permitted by al of the sale. The commission supported operating totalled almost $2 million after 1966, when the station FCC rules. That status will be short -lived, the GCC motion. to sell its The court acted on the petition of the switched from a noncommercial to a however; CCC has contracted KBLU -AM -TV Yuma, Ariz., to a group Citizens Committee to Save WEFM, commercial basis of operation -and the availability an headed by KBLU Manager Robert Crites. which is seeking to preserve the classical- of appropriate programing substitute-WFMT(FM) and wNIB(FM), That $550,000 transaction pends FCC music format the station has employed approval. 30 years. Still to be de- both Chicago, are classical -music stations. for more than The $8.3- million price tag on the Lou- cided are, the merits of the argument of should not isville station, considered to be one that Chicago-area residents a was justified a Burden wins a largest ever paid for UHF, be deprived of that format without point at time the sale was application. by CCC officials the hearing on the assignment FCC overrules review board announced by virtue of WLKY-TV'S ABC - The court has called on the parties to and orders Judge Naumowicz TV affiliation and the fact that the station agree to a schedule that would provide to take another look at WIFE case has been operating in the black for the for an expedited proceeding. past several years. (The record price The commission's extra -special effort The FCC has reopened the comparative for a UHF is $12 million to be paid in the case was made in connection with hearing in which the renewal applications by Storer Broadcasting for KCST San Di- the order denying reconsideration of the of Don Burden's WIFE-AM -FM Indianapo- ego, the sale of which is pending com- sale approval. The order, released on lis are at stake and has added a char- mission approval.) The sale leaves New March 21, two days before the court acter qualification against the competing York -based Sonderling with one TV prop- hearing on the request for stay, was applicant to whom an administrative law erty, WAST(TV) Albany, N.Y. It also issued along with "additional views" of judge would grant the AM's frequency. owns WOPA(AM)- WGLD(FM) Oak Park, Chairman Dean Burch. With five of his The commission action results from a Ill.; KDIA(AM) Oakland, Calif.; wDIA- colleagues joining in it, the statement conversation that allegedly occurred be- (AM)-WAID(FM) Memphis; WWRL(AM) was raised to the level of a significant tween counsel for and a stockholder in New York; woL(AM)-wMOD(FM) Wash- commission document (BROADCASTING, the applicant, Indianapolis Broadcasting ington, and KIKK -AM -FM Houston. March 26). Inc., Murray Feiwell, and the commis- With the sale of WPTA, Sarkes Tarzian The commission order and the state- sion's Broadcast Bureau counsel, Joseph is left with one broadcast station-wrrv- ment formed part of the agency's argu- Chachkin, about the possibilty of Mr. (Tv) Bloomington, Ind. The Blooming-

Broadcasting Apr 16 1973 29 ton -based firm is a major broadcast equip- KL«Q -FM operates on 92.3 mhz with 100 bined Communications Corp. for $3,- ment manufacturer. kw and antenna 930 feet above average 625,000 and $8.3 million, respectively CCC, a publicly owned firm headed by terrain. (see page 29). Karl Eller, has been one of the most ac- WKTS(AM) Sheboygan, Wis.: Sold by R. KDEF -AM -FM Albuquerque, N.M., and tive station traders in the nation within Karl Baker and others to First Concord KROD(AM) El Paso: Sold by Doubleday recent years. In 1971, it purchased KBTV- Corp. for sum "in excess" of $250,000. Broadcasting Co. to Desert Horizons Inc. (TV) Denver and KARK -TV Little Rock, Principals of First Concord, new firm es- for $1,250,000. Desert Horizons is sub- Ark., from the trustees of Mullins Broad- tablished to acquire broadcast properties, sidiary of Media Horizons Inc., New casting Co. In addition to those proper- are Steven T. Moravec, its president, Gus- York, publicly owned group broadcaster. ties and KBLU- AM -TV, it OWDS KTAR -AM- tav A. Larson, Max Zamansky, Robert Joel Harnett is president and board chair- TV Phoenix and xoco -TV Oklahoma City. W. Johnson and David J. Bjork. All are man of Media Horizons, which owns WLKY -TV operates with 228 kw visual, St. Paul businessmen with no other broad- WGNY(AM ) -WFMN ( FM ) Newburgh, N.Y.; 57.5 kw aural and an antenna 1,260 feet cast interests. WKTS is daytimer on 950 WRAN(AM) Dover, N.J., and KMEO -AM- above average terrain. WPTA operates khz with 500 w directional. Broker: Ha- FM Phoenix. Doubleday retains KRIZ- visual, 22 aural and an with 110 kw kw milton- Landis & Associates. (AM) Phoenix; KHOW -AM -FM Denver; antenna 760 feet above average terrain. WLFH(AM) Little Falls, N.Y.: Sold by KDWB(AM) St. Paul; KROD -Tv El Paso, Len S. Auerbach to Klem and Teresa and KOSA -TV Odessa, KITE(AM) Terrell Walters for $175,000 plus assumption Hills and KEXL(AM) San Antonio, all Changing Hands of station's liabilities. Mr. Auerbach owns Texas. KDEF(AM) is full time on 1150 Regional Reps Inc., St. Petersburg, Fla., khz with 5 kw day and 500 w night. Announced station representative. Mr. and Mrs. KDEF -FM is on 94.1 mhz with 1.6 kw The following sales of broadcast stations Walters, operators of retail appliance and antenna height of minus 150 feet. were reported last week, subject to FCC establishment in East Northport, N.Y., KROD operates full time on 600 khz with approval: have no other broadcast interests. WLFH 5 kw, directional at night. KLIQ -FM Portland, Ore.: Sold by Cas- operates full time on 1230 khz with 1 kw KPOK -AM -FM Portland, Ore.: Sold by cade Broadcasting Corp. to Republic day and 250 w night. Broker: Larson - R. M. Brown to Richard Stevens for Broadcasting Inc. for $400,000. Republic Walker Inc. $1,050,000. Mr. Stevens owns, through WGIV(AM) is subsidiary of McCoy Broadcasting Co., Approved several corporate subsidiaries, new firm formed several months ago Charlotte, N.C.; KDON(AM) Salinas, when Arthur H. McCoy, its president, The following transfers of station owner- Calif.; and KGFJ(AM) Los Angeles. He left Pacific & Southern Broadcasting ship were approved by the FCC last week has received FCC permission to acquire (BROADCASTING, Jan. 29). Other princi- (for other FCC activities see "For the KUTE(FM) Glendale, Calif., for $1 mil- pals of parent firm include George B. Record," page 54) : lion, but competing station is appealing Hagar and James McGovern. Firm also WPTA(TV) Fort Wayne, Ind., and FCC grant in federal court (BROADCAST- Owns KYXI(AM) Oregon City, Ore., WLIY -Tv Louisville, Ky.: Sold by Sarkes ING, Nov. 20, 1972). KPox(AM) op- KHON -TV Honolulu and latter's two satel- Tarzian Inc. (wPTA) and Sonderling erates on 1330 khz with 5 kw full time. lites. Cascade retains KLIQ(AM) Portland. Broadcasting Corp. (wmcv-Tv) to Corn- KPOK -FM is on 98.5 mhz with 100 kw and antenna 1,036 feet above average terrain. WDTv(Tv) (ch. 5) Weston, W. Va.: Sold by Broadcast Industries of West FEATURED BY Virginia inc. to W. Russell Withers Jr. and William P. Brenton for $600,000. AMERICA'S OUTSTANDING Mr. Withers has majority interests in KGMO-AM -FM Cape Giardeau, Mo., and MEDIA BROKER in firm proposing to purchase WMIX -AM- FM Mount Vernon, Ill. Mr. Brenton has minority interests in wsRP(AM) Ship - pensburg, Pa., and WTMB -AM -FM Tomah, The Sale of Wis. WDTv, CBS -TV affiliate, operates with 100 kw visual, 20 kw aural and STATION WDHF (FM), CHICAGO antenna 880 feet above average terrain. WMDE(FM) Greensboro, N.C.: Sold by by Piedmont- Crescent Broadcasting Co. to Donald L. Wilks and Michael E. THE NATIONAL SCIENCE NETWORK, INC. Schwartz for $315,000. Buyers have in- terests in WPET(AM) Greensboro, wTYM- to (AM) East Longmeadow and WAQY(FM) Springfield, both Massachusetts, and in METROMEDIA, INC. FOR $2,750,000 applicant for new FM at Westbrook, Me. WMDE is on 98.7 mhz with 100 kw and Has been approved by the FCC and closed. antenna 380 feet above average terrain.

The undersigned assisted Another honor for Stanton Metromedia, Inc. in this transaction. Frank Stanton has been named recipient of the annual Four Freedoms Award in recognition of his "notable leadership and and achievements on behalf of freedom of information." Dr. Stanton, chairman BIACKBURN&COMPANY,INC. and principal officer of the American Red RADIO TV CATV NEWSPAPER BROKERS - NEGOTIATIONS FINANCING APPRAISALS Cross, retired as CBS vice chairman and chief operating officer last month. The WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 award, administered by the Four Free- 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. doms Foundation established in honor of 1725 K Street, N.W. (312) 346 -8460 Road, N.E. (213) 274 -6151 (202) 333 -9270 (404) 873.5626 Franklin D. Roosevelt, will be presented 73-22 ) at a dinner in New York April 26.

Broadcasting Apr 161973 30 commissioner dissenting to the proposed a balance. On the one hand, it said, it is Programing forfeiture. (Commissioner Benjamin not ruling off the air "provocative or un- Hooks concurred and Commissioner popular" programing simply because it Robert E. Lee was absent.) offends some listeners, or material that is But the commission, recognizing that "coarse or vulgar." Such efforts at censor- FCC draws the courts are "the final arbiters in this ship would be "clearly contrary to the sensitive First Amendment field," urged Constitution." its lines Sonderling to refuse to pay the fine and On the other hand, the commission to force a court test of the issue. said, the antiobscenity statute commands A similar invitation to a court test the broadcaster to "eschew the 'obscene on sex talk of the commission's authority to punish or indecent.'" And though it is not the broadcasters for airing "indecency" failed FCC's function to impose its standard of It First Amendment challenge seeks three years ago when WUHY -FM Phila- good taste on broadcasters and the pub- but will wind up with standards delphia, a noncommercial station, paid a lic, the FCC said, it cannot ignore pro- if the puts up and shuts up accused $100 fine rather than contest it. graming it feels violates a criminal statute. The commission, in its letter to Sonder - "We do not take our action today The FCC picked a test case on obscenity ling announcing the apparent $2,000 for- lightly," the commission said. "We are last week and dared the offending licensee feiture, indicated it is attempting to strike aware of the desirability of imposing a to take it to court. If the dare is de- clined, the FCC will have established definitions of its own to set broadcasting apart from other media in First Amend- ment applications. The station target is WELD -FM Oak Park, Ill., and the programing involved, the commission suggested, presented the Donald L. Wyckoff government with an all -or- nothing situa- tion. If it cannot prove the material ob- scene or indecent, the commission says, Vice President -CATV U.S.A. it would be hard put to prove anything beyond the pale in broadcasting. The principal cause of the agency's Don Wyckoff, an action was an extended discussion of Annapolis graduate fellatio during Femme Forum, a sex-talk and retired Naval show on WILD -FM. In one exchange a Aviation Command- female listener reported having "hang - ups" initially but overcoming them by er covers the United making use of a "craving" for peanut States from our butter. "I used to spread this on my San Francisco Of- husband's privates," she said, "and after fice, and is known a while, I mean, I didn't even need the in the CATV Indus- peanut butter any more." The material was quoted on the first try. Since 1965 he page of an FCC document discussing one has worked in of the most difficult and controversial sales and sales roles the agency has elected to take - management for that of upholding the antiobscenity stat- Ameco, Kaiser - ute and, the document suggests, defend- ing usefulness of broadcasting media. Cox, Entron, The document is the letter the commis- Spencer- Kennedy sion wrote last week to Sonderling Broad- Labs., and Cartel, casting Corp., the WGLD -FM licensee, noti- as well as fying it that it is apparently liable for a General Electric. $2,000 fine for violating the criminal statute barring the broadcast of obscene or indecent material. With two Femme Forum broadcasts cited, the proposed fine is the largest the commission could levy -$1,000 for each day an offense occurs up to a maximum of $10,000 in any one notice. The action represents the commission's response to growing congressional pres- sure for a crackdown on what some mem- bers of Congress consider indecent pro- graming, as well as to a rising chorus of complaints from the public about alleged- Yerniften,_Yaeck ly obscene or indecent broadcasts on vsLeetery6 radio and television. America's most dynamic and experienced media brokers. It represents, too, the personal reaction WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 of a majority of the commissioners to (202) 393-3456 excerpts from a number of topless radio Tower, 60611 (312) 337-2754 programs, including CHICAGO: 1429 Tribune Femme Forum, that DALLAS: 1511 Bryan 75201 (214) 748-0345 the Street, commission staff taped and spliced SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392-5671 together into a reel of some 30 minutes running time (BROADCASTING, March 19). Brokers of Newspaper, Radio. CATV & TV Properties Commissioner Nicholas Johnson, who re- fused to listen to the tape, was the only

Broadcasting Apr 16 1973 31 is not obscene, within the Supreme Court's Cable association urges caution on sex definition, the commission said, it is in- decent. And the FCC defines indecency But its board sees dilemma order to eliminate material that would by listing two of the three criteria the in rules against censorship be offensive to the community involved." court used for obscenity- patently offen- on public- access channels Re- emphasized in the resolution is the sive by contemporary community stand- necessity for NCTA's members to ob- ards and without redeeming social value. The cable -television industry, faced with serve the association's code -of- ethics re- The commission's action was the latest the particularly thorny problem of what strictions against profanity, obscenity, in a series of actions that have been to do about obscenity on FCC -reserved smut and vulgarity in programs they taken in response to the growing concern public -access channels, has arrived at a control. in Congress and among the public re- compromise position. The National Cable "There was a hell of a lot of concern garding allegedly off -color programing. Television Association board of directors, over the negative view that is coming out Chairman Dean Burch's strong speech at meeting last week in Freeport, Grand now about cable television because of the the National Association of Broadcasters Bahama Island (see story, page 44), access channels, and this was counter- convention attacking "topless radio" was adopted a resolution that calls for "prompt pointed by the problem of censorship," one. The statement of the NAB board de- clarification by appropriate federal ac- reported one observer who attended the ploring tasteless and vulgar programing tion" of the "apparent conflict" between closed -door NCTA board meeting at the was another. A third was the commis- the FCC's requirements that cable opera- Lucayan Beach hotel. "There were many sion's announcement of a closed -door tors provide public -access channels with- people who were concerned about any- inquiry to determine whether any broad- out censorship and the operators' "legal thing that even suggested or even came caster or cablecaster has purveyed ob- obligation to prevent the transmission of close to approaching censorship and so scene, indecent or profane material, a obscene material." were touchy about doing anything." project reportedly aimed at X -rated mov- The NCTA resolution also endorsed The issue was discussed for more than ies on TV and material of questionable the concept of "pre- screening of ma- an hour -with the resolution passed by taste on cable's public -access channels. terial on access channels by operators in a voice vote. The actions appeared to have had some effect. Bill Ballance's Feminine Forum, xOBS(AM) Los Angeles, the sanction only in the clear -cut case. We husbands, when, as one said, "I go down on original program, underwent a drastic believe this is that case." on him." Some said they never overcame topless radio The commission reached that conclu- the aversion to "swallowing it." change in format. And Egmont Sonder- sion after analyzing the two broadcasts The second program cited was broad- ling, president of Sonderling, said Femme in question against the Supreme Court's cast on Feb. 21. The cited passage in- Forum would conform to the NAB state- ment. As a result, some commission of- standards for determining obscenity-the volved a dialogue between the host, material clearly appeals to prurient in- Morgan Moore, and a female caller ficials thought that the agency might terest in sex, is patently offensive to con- named Jennifer discussing her technique decide to refrain from taking the step of seeking a on obscenity temporary community standards, and is for keeping her sex life alive. She said confrontation the "utterly without redeeming social value." that "oral sex when driving is a lot of issue at this time. The commission, how- Beyond that, the FCC emphasized its be- fun -it takes the monotony out of ever, decided that the time for clarifica- lief that those conditions had special things." tion of its authority had arrived. implication in the broadcast field. "We have no doubt that the explicit The commission noted that broadcast- material set out above is patently offen- ing is designed to be received by millions sive to contemporary community stand- A call for self -discipline in their homes, cars, on outings, "or even ards for broadcast matter," the commis- as they walk the streets with transistor sion said, adding: "If discussions in this NAB radio board member fears radio to the ear, without regard to age, titillating and pandering fashion of coat- adverse court ruling would open background or degree of sophistication." ing the penis to facilitate oral sex, swal- way for other program judgments The pervasiveness of the medium makes lowing the semen at climax, overcoming it unique, the commission said, "unlike fears of the penis being bitten off, etc., The broadcasting industry must tread a other media such as print or motion pic- do not constitute broadcast obscenity narrow line: on the one hand proclaim- tures" which require a deliberate act to within the meaning of [the statute], we ing its abhorrence at any attempt by out- sample. do not perceive what does or could." side forces to control programing, on the Furthermore, the commission said, The commission also expressed the be- other demonstrating its ability to exercise failure to take the special quality of lief that the dominant theme of the effective self -regulation. This, in essence, broadcasting into account in determining material "is clearly an appeal to prurient is what Daniel W. Kops, president, Kops- Monahan Communications Inc., New Ha- whether broadcast material meets the ob- interest" ( "the announcer coaxed re- ven (WAVZ[AM]- WKCI[FM]), to scenity test "would be disastrous" to what sponses that were designed to titillate suggested -to the New Hampshire Broadcasters Asso- the Communications Act requires of the arouse sexual feelings ") and is "without ciation in a speech scheduled for delivery commission secure "the larger and redeeming social value." The FCC added: -to in Concord, N.H., last Friday (April 13). more effective use of radio in the public "This is not a serious discussion of sexual interest." Focusing on so- called "topless" radio matters, but rather titillating, pandering programs and the presentation of X -rated The commission sees "a Gresham's Law exploitation of sexual materials." movies on Mr. Kops at work." If television, urged broadcasters are free to en- The commission also pointed out that that broadcasters not be tarred by gage "the "in commercial exploitation of although its conclusions are not based on intemperate acts of a few." The conse- obscene or indecent material," it said, "an the programs' impact on children, the quences of such guilt by association, he increasing number will do so for com- presence of children in the broadcast indicated, would be a blunting of the in- petitive reasons, with spiralling adverse audience enhances the correctness of its dustry's attempts to communicate with effects upon millions of listeners." action. And it said that not only do many Congress about why free broadcasting is The commission's letter cited a number children listen to the radio after school, necessary to the American society. And of exchanges in the two Femme Forum but "there is evidence" Femme Forum is the promotion of such an advocacy role broadcasts in support of the contention not aimed only at adults. The commission on the part of individual broadcasters is the station violated the obscenity statute. noted that on the Feb. 16 broadcast, the what Mr. Kops's speech was all about. During the program dealing with oral sex, announcer interrupted a discussion of That's why the broadcasting executive, broadcast on Feb. 23, several women "Do you always achieve orgasm ?" to air a member of the radio board of directors callers discussed the problems they had, an auto -insurance commercial aimed at of the National Association of Broad- and overcame, in engaging in oral sex. drivers 16 to 25 years of age. casters, emphasized the need for self - Some were quoted as referring to the The commission's letter also provided regulation. "You know," he said, "I per- "hangup" of avoiding climax by their for a fall -back position. If the material sonally would fight for the right of any

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i i stations that play progressive rock music the policies of the stations involved. Mr. down the drain. Many were supported, -Kenneth Sleeman, of WOTB -FM, the Sleeman, who presides over a station in part at least by network dollars, a Georgetown University noncommercial that frequently airs records with four - customary procedure. And many of them outlet, and Alvin Jeweler, of wHFs(FM) letter words says he does not believe the played the networks as movies, recover- Bethesda, Md.-indicated the investiga- material is obscene or indecent. "If a ing some investment costs. tors were more thorough and more curi- music record or poetry reading has re- The networks' choices again placed ous than Mr. Ray suggested. They said deeming social value but also contains a Universal TV as the prime purveyor of the investigators checked through their four-letter word that is used in context prime-time programs. It sold five new record libraries, asked about their policies and does not appeal to prurient interest," shows, and had seven that are currently on music selection and how they guard he said, "we don't censor." running renewed. Universal will provide against the broadcast of obscene, inde- Mr. Jeweler said he felt as though he 131 hours of prime-time viewing weekly cent or profane material, and talked to "just had a physical exam and was given in the fall- almost 20% of all network disk jockeys. a clean bill of health." But he also indi- presentations in that period. Mr. Sleeman also said he was asked cated he had no intention of broadcasting The half hour is the extra 30 minutes to provide a written statement regarding the kind of records that could cause added to the current 90 minutes of the station's music policy and that the trouble with the FCC in its antiobscenity NBC's Sunday Mystery Movie. announcer who was on duty during the phase. "Who needs the aggravation and Universal's new shows are ABC Sus- hours that Representative Staggers said the hassle they can create?" he asked. pense Movie (ABC), Griff (ABC), Co- he heard the offending song was asked "It's a pain in the ass." jack (CBS), Chase (NBC) and Torna to sign a statement that he did not play (ABC). Renewed were NBC Sunday a record he considered obscene. Both Mystery Movie (NBC), Marcus Welby, statements were signed. M.D. (ABC), lronside (NBC), Owen Universal stays Marshall (ABC), Adam 12 (NBC), Mr. Jeweler said the commission in- Wednesday Mystery Movie (NBC) and vestigators went through wHFS's listener - number -one supplier Emergency (NBC). It lost Escape correspondence file, looking for com- and the Jigsaw portion of Men (ABC). plaints-as well as through its contest to networks in fall Screen Gems (Columbia Pictures) sold entry file. He assumed the investigators four new programs, had two renewed. were checking on "general licensee re- Studio's total will be 12 shows and lost three -including the highly rated sponsibility" matters. in prime time, Screen Gems six, Bridget Loves Bernie (CBS), a cancellation Despite their efforts, the investigators Paramount TV five that shocked the studio. This adds up to apparently came up empty handed. A 31/2 prime -time network hours. Screen commission official said last week that Producers of the 116 pilots offered the Gems' new shows are Police Story (NBC), the staff will prepare "a terse" letter to TV networks for the 1973 -74 season Girl With Something Extra (NBC), Nee- Representative Staggers stating the song could easily rationalize that many are dles and Pins (NBC), and Bob & Carol and the station that broadcast it could called, but few are chosen. In this case, & Ted & Alice (ABC). Renewed were not be identified. only 16 were chosen. The Partridge Family (ABC) and Tem- There was no immediate sign the in- This is not to say, however, that the perature's Rising (ABC). In addition to vestigation would have any impact on costs of the 100 unsuccessful ones went Bridget Loves Bernie. Screen Gems lost

11111Stif.11,

Iltit .. EVISION Circle of Fear (NBC) and the Paul Lynde Simon group, sold one full new show $2,439,000; Thursdays $2,160,000; Sun- Show (ABC). Diana (NBC) and two new inserts for days $2,133,000; Wednesdays $1,963,- MGM sold three new shows to the NBC's Mystery Movie; Snoop Sisters and 000; Fridays $1,944,000 and Tuesdays - networks. The new shows are Hawkins Farraday & Co., for Wednesday nights, the least expensive night of the week - and Shaft, on CBS, alternating with that and one renewal, Macmillan and Wife, $1,923,000. network's Tuesday night movies, and Mr. on Sunday nights. On an individual network basis, Sun- and Ms. (ABC). Renewed was Medical MTM Enterprises, the Grant Tinker day is ABC -TV's big investment night Center (CBS). Lost was the Assignment: firm, got two renewals: Mary Tyler with a weekly budget of $925,000 allo- Vienna segment of Men (ABC). Moore Show (CBS) and the Bob New - cated. Paramount TV had two of its offerings hart Show (CBS). Among other inde- CBS -TV spends $950,000 each on accepted by the networks giving it five pendents, Spelling /Goldberg has its Thursdays and Fridays, while NBC-TV - hours of network prime time. They are Rookies (ABC) renewed. While Mod in the most any network allocates for a The Magican and Love Story, both on Squad was canceled. night of the week -has a weekly budget NBC. Renewed were Odd Couple, Brady In all, programing the 58 time periods of $1;210,000 on Saturdays for Emer- Bunch and Love American Style, all on in prime time across the board for the gency! and Saturday Night at the Movies. ABC, and Mannix (CBS). Lost was Mis- three networks adds up to an aggregate Movies, of course, are the single most sion: Impossible (CBS). weekly production investment of $15; expensive programs on the air. Generally, Warner Bros., with four renewals 182,000. That's a 67% increase since the the networks try to pro -rate their theat- will account for 31/2 hours on the net- 1964 -65 season (TELEVISION magazine, rical feature time slots to a $750,000 works. It lost two programs: Search May 1964) when the three networks weekly budget. ABC -TV, it appears, (NBC) and the Delphi Bureau segment spent about $9 million each week to put spends the most for the TV- tailored fea- of Men (ABC). their prime -time programing on the air tures, budgeting movie of the week time Twentieth Century-Fox, with two new (including the now restricted 7:30 -8 p.m. periods at $425,000. NBC -TV spends shows and two renewed, will be respon- time period). $350,000 to program its mystery movie sible for 21/2 hours in the new season. Each of the networks spends approxi- slots on Sundays and Wednesdays. The new programs are New Perry Mason mately $5 million a week for prime -time ABC-TV's most expensive regular se- Show and Roll Out!, both on CBS. Re- production, with ABS-TV the biggest ries outside of the movie area is The FBI, newed were Room 222 (ABC) and spender of the three and NBC -TV the which gets a weekly budget of $275,000 MA *S *H (CBS). least extravagant. The specific breakdown (although the 90- minute new Cyborg se- Among the so- called independents, shows ABC-TV with a weekly production ries which is running on an alternating Quinn Martin Productions neither sold budget of $5,219,000, CBS-TV $5,123,- basis on Saturday nights will cost $425,- any new ones nor lost any old ones. It 000 and NBC -TV $4,840,000. 000 per show). CBS -TV's big weekly still is responsible for four hours of Saturday, apparently, is the costliest nonmovie spender is the perennial Gun - prime network time: Barnaby Jones and night in the week with the three networks smoke with a $228,000 tab. Another Cannon, on CBS, and FBI and Streets spending a total of $2,620,000 to fill the greybeard on NBC -TV, Wonderful World of San Francisco on ABC, both in con- evening's 10 individual time periods. On of Disney, is allotted $230,000 per show junction with Warner Bros. Talent As- an aggregate expenditure basis the rest of to lead that network's expenditure list for sociates, which is part of the Norton the week's lineup has Mondays costing traditional and regular series.

The dollar figures for production Here are the prime -time series, production companies and estimated average weekly production costs for 1973 -74 (cost estimates were derived from a number of sources and represent the cost for Initial network presentation unless different basis is shown). ABC CBS NBC Sunday 7:30 -8:30 FBI, Quinn Martin and Sunday 7:30 -8:30 New Adventures of Sunday 7:30 -8:30 Wonderful World of Warner Brothers TV, $275,000. 8:30 -10:30 Perry Mason, 20th Century-Fox with Paisano Disney, Walt Disney Productions, $230,000. "Sunday Night Movie," various, $650,000. Productions, $215,000. 8:30 -9:30 Mannix, 8:30 -10:30 Sunday Mystery Movie, Universal, Monday 8 -9 Rookies, Aaron Spelling Paramount TV, $213,000. 9:30 -10:30 Barnaby $350,000. Monday 8 -8:30 Lotsa Luck, Con- Productions, $200,000. 9- conclusion NFL Jones, Quinn Martin Productions, $200,000. cept II Productions, $80,000. 8:30 -9 Diana, Monday Night Football, $650.000. Tuesday Monday 8 -9 Gunsmoke, Arness Produc- Talent Associates -Norton Simon Inc., $90,- 8 -8:30 Temperature's Rising, Screen Gems, tions, $228,000. 9 -9:30 Here's Lucy, Lucille 000. 9 -11 Monday Night at the Movies, $110,000. 8:30 -10 Tuesday Movie of the Ball Productions, $130,000. 9:30 -10 New various, $750,000. Tuesday 8 -9 Chase, Week, various, $425,000 for two runs. 10- Dick Van Dyke Show, Cave Creek Enter- Mark VII Productions and Universal TV, 11 Marcus Welby, M.D., Universal TV, prises, $108,000. 10 -11 Medical Center, $175,000. 9 -10 The Magician, Paramount $200,000. Wednesday 8 -8:30 Bob & Carol MGM TV, $203,000. Tuesday 8 -8:30 TV, $175,000. 10 -11 Police Story, David & Ted & Alice, Screen Gems, $102,000. Maude, Tendem Productions, $100,000. Gerber Productions with Screen Gems, 8:30 -10 Wednesday Movie of the Week, 8:30 -9:30 Hawaii Five -0, Leonard Freeman $175,000. Wednesday 8 -8:30 Adam -12, various, $425,000 for two runs. 10 -11 Owen Productions, $213,000. 9:30 -11 Tuesday Universal TV with Mark . VII Productions, Marshall, Counselor at Law, Universal TV, Night Movies, CBS, $350,000, alternating $100,000. 8:30 -10 Wednesday Mystery $198,000. Thursday 8 -9 Toma, Universal with Hawkins, MGM, $310,000 and Shaft, Movie, Universal TV, $350,000. 10 -11 Love TV, $200,000. 9 -10 Kung Fu, Warner Broth- $300,000. Wednesday 8 -9 Sonny and Story, Paramount TV, $190,000. Thursday ers TV, $210,000. 10 -11 Streets of San Cher, Blyde Beard Productions and Hum- 8 -9 Flip Wilson Show, Clerow Productions, Francisco, Quinn Martin with Warner bug Productions, $200,000. 9 -10 Cannon, $225,000. 9 -10 Ironside, Harbour Produc- Brothers TV, $225,000. Friday 8 -8:30 Quinn Martin Productions, $200,000. 10 -11 tions and Universal TV, $175,000. 10 -11 Brady Bunch, Paramount TV, $100,000. Cojack, Universal TV, $198,000. Thursday, NBC Follies, NBC -TV, $175,000. Friday 8:30 -9 Odd Couple, Paramount TV, $105,- 8 -9 The Waltons, CBS, $200,000. 9 -11 8 -8:30 Sanford and Son, Tandem Produc- 000. 9 -9:30 Room 222, 20th Century-Fox Thursday Night Movies, various, $750,000. tions and Norbud Inc., $100,000. 8:30 -9 The TV, $100,000. 9:30 -10 Mr. and Ms., MGM Friday 8 -8:30 Calucci's Department, Sulli- Girl With Something Extra, Screen Gems, TV, $99,000. 10 -11 Love, American Style, van Productions, $100,000. 8:30 -9 Roll Out, $90,000. 9 -9:30 Needles and Pins, David Paramount TV, $200,000. Saturday 8 -8:30 20th Century-Fox, $100,000. 9 -11 Friday Gerber Productions with Screen Gems, $90,- Partridge Family, Screen Gems, $110,000. Night Movies, various, $750,000. Saturday 000. 9:30 -10 Brian Keith Show, Warner 8:30 -10 ABC Suspense Movie, Universal TV, 8 -8:30 All in the Family, Tandem Produc- Brothers TV, $110,000. 10 -11 Dean Martin $425,000 for two runs, alternating every tions, $115,000. 8:30 -9 M'A "S'H, 20th Comedy Hour, Claude Productions and Greg fourth week with Cyborg, Universal TV, Century-Fox, $100,000. 9 -9:30 Mary Tyler Garrison Productions, $250,000. Saturday $425,000 for two runs. 10 -11 Grill, Uni- Moore Show, MTM Enterprises, $105,000. 8 -9 Emergency, Universal TV and Mark VII versal TV, $210,000. 9:30 -10 Bob Newhart Show, MTM Enter- Productions, $210,000. 9 -11, Saturday Night prises, $105,000. 10 -11 Carol Burnett Show, at the Movies, various, $750,000. Burngood Productions, $240,000.

Broadcasting Apr 16 1973 36 cross section of the population, thus in- lieve [Congress] prohibits it from doing." CPB says FCC can't suring the corporation's ability to make This prohibition, it added, should not objective programing decisions. apply to programs obtained by noncom- apply fairness While PBS appeared to agree with mercial licensees from sources other than to programs CPB funds CPB that the commission should not at- CPB (which, sources indicated, would tempt to supervise CPB's affairs, it only include programs produced entirely But Public Broadcasting Service claimed that "it is not inappropriate" for by local stations since CPB indirectly con- doesn't go along with that view the agency to make a determination as to trols programs originated by PBS through what the "objectivity and balance" pro- its financial support of the network) or The Corporation for Public Broadcasting vision means. A commission definition is to instances where licensees may broad- and the Public Broadcasting Service have justified, it said, because the provision has cast only a portion of a CPB- funded pro- split on the question of whether the FCC "a direct and significant impact" on the gram. has jurisdiction to define what Congress operation of noncommercial stations in had in mind when it proclaimed that that it establishes criteria that must be CPB -funded programing must strictly ad- met in programing they carry. This defi- CPB expands grant list here to "objectivity and balance." nition, PBS said, would not be "substan- The Corporation for Public Broadcasting In a pleading filed with the agency, tially different" from the action the corn- programing grants, the announced six national CPB took the clear -cut stance that mission took in establishing the chain totaling $205,000, for projects-in-develop- is precluded from interfering commission broadcasting rule, which regulates the ment as additions to $13 million in in any way with its functions, or from amount of program services a network grants for national public -TV programs defining them. What's more, the corpora- may offer -although the commission has FCC cannot sub- previously confirmed (BROADCASTING, tion contended that the no direct jurisdiction over the networks. 12, 12). The grants include for that of CPB Feb. March stitute its own judgment Further, it said, the commission has the to WNET(TV) New York -$35,000 the fairness doctrine to any two by applying greatest expertise in matters such as the for a documentary on the National Gal- PTV program it funds. To do so, it one in question, noting that the courts impressionist paintings; tantamount to the lery of Art's claimed, would be have affirmed the deferment of certain $30,000 to "repackage" segments of a commission's "engaging in an indirect re- cases to administrative agencies that Dream de- rerun series, Great American view of the corporation's programing would not normally have jurisdiction over Machine for summer presentation. Other terminations." the defendant. And, it added, it is essen- grants go to KPBS -TV San Diego, $44,000 PBS, the other hand, asserted that the on tial that the commission rule that to develop a pilot for a series about while there was some question" as to objectivity provision is synonymous with to small -town traditions; to wrrw(Tv) Chi- whether the commission is empowered the fairness doctrine because of the pos- for four on- location seg- the principles of objectivity and cago, $11,098 enforce sibility of First Amendment questions ments of the Book Beat series; to WGBH- balance on CPB, it is well within the to stations' com- being raised with respect TV Boston, $45,000 for three special pro- agency's jurisdiction to "construe" them. pliance with the provision. When First the commis- grams; and to WETA -TV Washington, And in so doing, it added, Amendment questions are present, it as- a pro- that those principles $40,000 for a pilot for Interface, sion must determine serted, a given statute "must draw a clear about various national races the same meaning as that embodied jected series have distinction between permissible and pro- and cultures. in the fairness doctrine. hibited expression." With no foundation At issue is a provision of the 1967 Pub- in the fairness doctrine, PBS claimed, the lic Broadcasting Act which states that pro- objectivity provision "becomes a purely Gavin drops '73 conference grams funded by CPB will be made avail- subjective standard varying from one ob- able to noncommercial stations "with server to another. This is hardly a stand- Bill Gavin has announced that he strict adherence to objectivity and balance ard which either CPB or the program would not sponsor a Radio Program in all programs or series of programs of producer could be expected to follow to Conference in 1973. Mr. Gavin, editor a controversial nature." The CPB and ensure that a program does not transgress of the Gavin Radio Report, has been PBS pleadings were in response to a com- the limitations of the provision." sponsoring the annual conference for mission action last January (BROADCAST- If a given program seven years. "If circumstances in 1974 CPB disagreed. re- ING, Jan. 29), in which it denied a com- meets the objectivity and balance test seem to warrant [the conference's] plaint by Accuracy in Media Inc. that which Congress empowered it to adminis- newal, I will consider it at that time," desire two PBS-distributed programs, The Three ter, it claimed, "there can be no ques- he said. Mr. Gavin expressed a R's ... and Sex Education and Justice ?, tion" that it will also comply with the to revamp the structure of the confer- violated the fairness doctrine. In the same fairness doctrine. If the commission were ence to include nonmusic formats and large action, the commission declined to rule, to attempt to apply the fairness doctrine perhaps to break down the one two new as requested by AIM, whether the to programs already reviewed, and ap- meeting into regional affairs. "The programs violated the "objectivity and proved, by CPB, it would "of necessity problems of trying to rebuild the con- that to balance" provision as well, stating be required to review the objectivity and ference . . . seem to me too great there was considerable question as to balance of such programs which we be- solve this year," he said. whether it has the authority to pass judg- ment in this area. However, it invited interested parties to submit views on the applicability of FCC jurisdiction in such STATION SALES THROUGHOUT THE UNITED STATES matters. has no In arguing that the commission service authority in the area in question, CPB ... 'personalized' noted that Congress has specifically man- . confidential handling dated that it be independent of the control of any federal administrative agency. If .. a quarter century of experience the commission were to assert jurisdiction over it, CPB declared, it "would be tak- as negotiators of station acquisitions ing an unprecedented step in terms of regulation over the programing process." Other precedents precluding such action by the commission, it continued, are the Jacic L. Stoll Negotiations tor the elle of Newspapers, Radio and Television Stations Congressionally established prohibition of and ASSOCIATES the FCC's censorship of programing and INCORPORATED 6430 SUNSET BOULEVARD SUITE 1113 90028 the provision of the Public Broadcasting saorN.Ra POST OFFICE BOX 550 - LOS ANGELES, CALIFORNIA AREA 213 HOLLYWOOD 4-7279 Act dictating that the CPB board of di- rouNOEO 19141 rectors reflect a diverse and non -partisan

Broadcasting Apr 16 1973 37 are other programs that are either pro- Congress -seven House members and TV writers duced in -house by the networks them- seven senators. strike selves or by outside studios using net- Although the Black Caucus complaint as negotiations work facilities. Among these are Bob filed with the commission did seek to in- Hope, Johnny Carson, Dean Martin, on voke the fairness doctrine, it and the one with networks stall NBC; General Hospital, Let's Make a filed in behalf of the other 14 congress- Deal, Split Second and The Newlywed men were concerned primarily with the Summer replacements may feel pinch and Dating Game, on ABC, and The matter of congressional access to the air- as live -tape producers are hit Young and the Restless on CBS. waves. In the petition for review he filed Also placed on the picketing list by with the court for the Black Caucus, The nation's TV writers were called out WGA are four advertising agencies and Tracy Westen, of the Stern Community on strike last week against the three TV one manufacturer. All have producing Law Firm, said the networks' actions had networks and almost four -score produc- subsidiaries. They are Benton & Bowles, "violated the constitutional [principle of] ers of live -tape network shows by the Compton Advertising, Leo Burnett, separation of powers." Both groups of Writers Guild of America. The strike be- Young & Rubicam, and Procter & Gam- congressmen had said that the President gan at 12:01 a.m. April 12, and is aimed ble. obtains access to the networks' facilities at all programs in the comedy, variety, whenever he requests it and that, as a re- talk and daytime categories of network sult, the constitutionally prescribed bal- programing. Black Caucus goes ance among the various branches of gov- The move by WGA followed a break- ernment is being upset. down of negotiations between the union to appeals court The Black Caucus petition also alleges and the networks that have been going over free air time that the networks, in ignoring "the right of, and need for, self -initiated and con- on since early last month. The strike does Congressional group not involve writers who work in news seeks trolled speech by nationally elected con- or documentaries for reversal of FCC ruling gressmen" had "violated" the public -in- the networks. upholding networks' Network officials in Hollywood said refusal terest standard in the Communications to grant time to reply the House members' First they did not think the strike's effect to 1972 Act and would be felt for from four to six weeks, State of the Union Amendment rights. since many programs that are the target The commission, in denying the re- of the WGA picket lines have stockpiled The U.S. Court of Appeals in Washing- quests by the two groups, said that neither scripts. In any event, they noted, the ton is being asked to rule on the question the Constitution nor the Communications rerun season is virtually at hand, which of whether members of Congress have a Act requires special, commission -enforced will take care of some of the programs right to free time on the networks to access to broadcast facilities for congres- through the summer season. It will begin speak to the nation on matters of na- sional groups, regardless of the separa- to pinch, they said, for summer-replace- tional interest in programs over which tion-of- powers principle. It also said that ment shows, some of which have not yet the elected representatives have content if Congress wants to create such a right gone into production, and those pro- and format control. of access for its members, it has the grams that normally are prepared by The question is raised in an appeal, power to do so. midsummer for the new season. filed last week in behalf of the 15 black The commission also asserted -as it The strike against the networks is an congressmen who are known as the Con- has on many occasions in the past -that extension of the WGA strike against gressional Black Caucus, of an FCC rul- the First Amendment does not confer on major Hollywood producers that began ing denying a request for an order direct- anyone a right of access to the airwaves. March 6. Since then, WGA said, it has ing the networks to make time available And in rejecting a fairness- doctrine argu- signed agreements with 32 film produc- to congressmen in general and the Black ment made by the Black Caucus, the ers, most of them independents and some Caucus in particular (BROADCASTING, commission said that doctrine is issue that are members of the Association of Jan. 1). oriented and that licensees have wide dis- Motion Picture and TV Producers, the The Black Caucus complaint was filed cretion in selecting the issues to present organization that is negotiating for the with the commission in February 1972, and the spokesmen to discuss them. majors. Among the latest signatories, after the networks rejected a request for WGA reported, are Spelling/Goldberg, a free half hour or full hour of prime Mort Briskin, Brentwood and Dorian time to respond to President Nixon's Jan. Films, all producers or syndicators of 22, 1971, State of the Union address. Viacom is busy films The caucus had for TV. proposed a documentary Viacom Enterprises now has three net- Last week's is program would strike call by WGA it control and and in working for the winter aimed essentially at the 78 packagers which it would express its views on racial work projects 1974 or the 1974 -75 seasons. Two of the that represent many of the top, prime - issues. time network shows -those that feature The commission's ruling was announced projected series will be built around the such performers as Flip Wilson, Carol in December, along with another denying motorcycle stuntman, Evel Knievel. One is his Burnett, and Sonny & Cher. But there a similar complaint by 14 members of a half -hour cartoon based on career; the other is Evel Knievel's Dare- devils, a live- action half hour presenting "might be mistaken, at first, for any other popular - the performer and his touring troupe of music radio program ... emphasis is on the individual J. RICHRRD motorcycle riders. The third show is a and his relationship to God. But mostly, it's the half -hour comedy drama starring Clifton LEES music. What J. Richard Lee (has) done is change fhe Davis, who appeared with Melba Moore setting and the script while retaining the message." in a Viacom miniseries presented last BROADCASTING summer. Viacom said last Thursday (April 12) it 1 1 has sold a half -hour access series, I Ozzie's Girls, to the five NBC-owned tele- E vision stations for a fall start. The series, produced by Filmways, stars Ozzie and 0PUBLIC SERVICE Harriet Nelson in a situation comedy that PROGRAM features two young college girls renting 11 rooms in the Nelson home. Viacom also reported last week that it Music from Billboard's Hot l00. ..112L talks love, peace, joy, Jesus Christ. New 1/2 hour is offering as a half -hour syndicated tape every week. Sample tape: J. Richard Lee. 5670 Wilshire Boulevard series The Harlem Globetrotters Popcorn Los Angeles, Ca. 90036. or call (213) 939 -3147. Machine. The property was carried last December as a one -hour special on CBS-

Broadcasting Apr 161973 38 TV and is now being released as a weekly an and Aquaman in adventures that ancient Rome to the 21st century. The program for access periods. Viacom said teach socially useful lessons. At 10, Las- ABC Saturday Superstar Movie, which it has signed two of three required spon- sie's Rescue Rangers is a new cartoon runs an hour, shifts time periods next sors, but would not reveal sponsorship series featuring the "forest force," a fall, from 9:30 to 12 noon, and Ameri- until it is complete. rescue team that, the network says, will can Bandstand moves up a half-hour, "wage a constant crusade to save lives from 1:30 to 1 p.m. and protect the natural environment." Three of ABC's Sunday - morning Animation is in ABC's fourth new show, at 10:30 is shows involve shifts from Saturday- Goober and the Ghost Chasers, a cartoon morning slots: Kid Power at 10, The as networks set about "a lovable dog who, at times of Osinonds at 10:30 and H.R. Pufnstuf at stress or high emotion, becomes invisi- 11. Make a Wish, which won a Peabody children's periods ble," according to the network. At 11, award two years ago, returns at 11:30. The Brady Kids returns, a half -hour Scholarship Rock, a series of three-and -a- Nine new cartoons are headed later than last year. Mission: Magic is half-minute animated films designed to for ABC -TV, CBS -TV weekends; the new show at 11:30, a cartoon in teach multiplication (and, next fall, ABC steps up 'Afterschool Specials' which a "magical school teacher" each grammar) through action and original week "takes her teen -age friends into a music and lyrics, will be shown five times Four new half -hour cartoons, two of different fantasy land," ranging from on Saturdays and twice on Sundays. them based on former prime -time situa- tion comedies, highlight CBS -TV's solid

block hours of animation on its . of five . y{: ... .. Saturday children's schedule for 1973 -74. ABC -TV's children's programing plans for next fall include five new Saturday - morning cartoons and an expansion of its NEW weekday one -hour Afterschool Specials from eight programs to 12. NBC -TV announced its children's schedule two weeks ago: Seven of 10 pro- grams will be new, several borrowing Q from previous nighttime program suc- cesses (BROADCASTING, April 2). At CBS, the 10 -show Saturday line -up kicks off with The Flintstones at 8 a.m. The first new show, Bailey's Comets, logs in at 8:30. It's about a group of teen -age roller skaters who get involved in Key- stone Kops -type chases and pratfalls and is produced by Depatie -Freleng. The New Scoobydoo Movies, which runs 60 minutes, will return, although beginning in September it will be on a half -hour earlier, at 9. My Favorite Martian, another new half -hour produced by Filmation Associates, goes on at 10. It's ultimate in "live" automàtion based on the old CBS -TV series that starred Ray Walston and Bill Bixby. complete AM /FM in a single system Jeannie, at 10:30, is another new car- toon based on the old NBC -TV situation comedy, I Dream of Jeannie, which fea- With more than 10,000 programming events. ALPHA has the capa- tured Barbara Eden and Larry Hagman. bilities to provide complete programming for an AM /FM operation or a single station Hanna -Barbera will produce Jeannie. for weeks in advance. ALPHA automatically programs: reel -to -reel equipment. automatic CBS's fourth new half hour is Speed cartridge machines. live station equipment, news rooms and any additional audio sources Buggy at 11, also from Hanna -Barbera. you may select up to 20. The ALPHA will interface to a computer accounting system. The "star" of this series is a car that "behaves like a motorized version of an There's a full English display on the CRT control screen full hard copy printout of overgrown St. Bernard," according to - all availabilities full verified English logging. The ALPHA provides more built -in func- the network. The rest of the schedule is - filled out by returning shows: Josie and tions than any other system. Complete manual remote control backup is provided for the the Pussycats at 11:30, The Archie entire system including random select. The control console manages the entire ALPHA Show at noon, Fat Albert and the Cosby programmer. Event typed on the keyboard is displayed on the screen. Absolutely quiet Kids at 12:30, and The CBS Children's operation. All solid state with disc and core memory. For details phone us now at 309- Film Festival at 1. The brief In the News 829 -6373. No obligation of course. We will gladly survey ALPHA's applications to your current -events segments will return for particular station's programming. the third year, with a schedule of eight showings each Saturday, beginning at 8:56 a.m. and continuing to 12:56 p.m. the r ABC -TV's Send complete information on "Ilve" automation Saturday-morning schedule CO MPUTERCASTERS with ALPHA programming. starts off with The Bugs Bunny Show, a from move-over from CBS, at 8. Yogi Bear and Huckleberry Hound will become Name KA5 1 C relevant next fall in a new series called Station Yogi's Gang at 8:30, which will deal SYSTEMS MARKETING CORPORATION Company with such subjects as pollution, bigotry and cheating. The new hour -long Super 309 -829 -6373 Address 1011 W. Washington Street Friends, at 9, will involve cartoon -ver- Zip sions of Superman, Batman, Wonderwom- Bloomington, Illinois 61701 J

39 more frequent visits or permanent resi- program after a flair -up involving what Changing Formats dency. the network charged was the comedians' But the reports petered out at CBS, continuing practice of inserting contro- KTHO -FM South Lake Tahoe, Calif. which has a hold on Mr. Gleason's serv- versial material into their show. It also which is no longer duplicating KTHO ices under a long -term contract. "CBS," it claimed that the Smotherses consistently (AM), has adopted its own format of was said in New York, "continues to look failed to provide a tape of their show to continuous "easy- listening MOR." In ad- for properties for Jackie Gleason. Gen- the network in time for review. dition to its format change, effective last eral Electric brought the October special CBS legal sources said April 9 that month, KTHO -FM began stereo broad- to CBS and a Gleason special is welcome consideration was being given to an ap- casting. here." peal. Still to be decided is a copyright - The sponsor of the comedy- variety infringement issue raised by the Smothers WBCS(FM) Milwaukee has adopted special that will star Mr. Gleason is the brothers on the ground that CBS reran Draper -Blore's Big Country automated home entertainment division of GE in several of their shows after the cancella- format to replace its "for women only" North Syracuse, N.Y., through Grey Ad- tion. Decision on the copyright issue, good -music programing. According to vertising, New York. The exact date and plus entry on the final judgment, follow- Mark Wheeler, program director, the sta- time period in October have not been ing argument scheduled for this week, is tion's previous format (featuring ballads, announced. to be made by the presiding judge, show tunes, personality blocks) was simi- A. Andrew Hauk. lar to MOR programing provided by The trial ran for six weeks and was other area stations. The switch to country highlighted by network witnesses who makes WBCS the only station in the mar- Smotherses win; testified to their difficulties with the ket programing country on a full -time comedians, as well as to the strong back- basis, he said. CBS loses lash from affiliates to the program's com- mentaries on social matters and some of WHAZ(AM) New Jury rejects network's countersuit Troy, York, has while the humor. switched to a "country gold" format. awarding brothers $800,000 in The new programing offers country almost their suit over cancellation of 'Comedy classics from 1945 to the present, with Hour' the addition of selected top -50 current Program Briefs Tom and Dick Smothers have won hits. Although a competitor offers a mod- $776,000 ern country format, from CBS in their four -year Larry Foss, general struggle against the network Warm -up. NBC -TV has signed Joe manager, claims that wHAZ's for cancel- new format ing The Smothers Brothers Comedy Hour Garagiola to host pre -game shows for all is the only one in the market featuring series in 1969. 15 of its Monday night baseball games. the older country hits. The new format The verdict was delivered by Mr. Garagiola, recently retired as regular replaces combination a federal talk -religious pro- district court jury on April 6. on NBC's Today show, will continue to graming. The jury also awarded $1 token damages to host NBC's Monday-through- Friday day- time game show Sale of the Century. WMRN -FM Marion, Ohio, which previ- Comedic Inc., the brothers' corporate firm, ously duplicated programing of WMRN- and completely rejected CBS's coun- tersuit for $1 million. War on TV. United Artists recording (AM), is now broadcasting a "beautiful group, War, will be featured in first of music" format in stereo 18 Both parties had charged breach of hours a day. contract. three UA TV specials, to be produced The operation is automated and uses the The Smotherses claimed a loss of potential profits of $358,000 for by Foolish Productions, formed as visual music service of Stereo Radio Produc- arm of Far Out Productions which pro- tions. Comedic Productions, and asked for $1,040,000 as payment due them for the duces and manages War group. Foolish WNBC -FM New York, currently pro- remainder of their 1969 -70 contract, as Productions is headed by Murray Roman, graming the syndicated "Music for well as an unspecified amount for career former writer-producer for Smothers Women Only," will change its format to damage. The comedians also said that brothers show and others. UA specials "top -30" contemporary, according to Pat they lost $250,000 from cancellation of will be syndicated on either barter or Whitley, program director of WNBC(AM). their summer show (this one was to be regular basis. There are two other FM contemporary on astrology), as well as the spin -off operations in New value of their 50% ownership of the Film makers. Suth- York -wxLo and As- W PDC. Glen Campbell Show, which had been erland Learning used as summer replacement the season sociates, Los An- before for the Comedy Hour and which geles, has formed CBS used as a replacement for the If. subsidiary to pro- Centerspread star to TV Comedy Hour in 1969 -70 following the duce TV films and unsuccessful Leslie Uggams Show. The motion pictures for NBC -TV has signed actor Burt Reynolds Smotherses also claimed copyright - TV and theater dis- to star in six 90- minute talk- variety license payments due from CBS for tribution. Subsidiary, shows beginning next October. The repeating seven of their Comedy Hour known as Unicorn shows, to be presented once a month, shows, actual loss of $175,000 in li- Films Inc., is head- will be seen either Saturday or Sunday cense fees ($420,000 minus residual ed by Alan P. Sloan, nights at 11:30. The co- producers are payments made by CBS to performers, Mr. Sloan executive vice presi- Henry Jaffe Enterprises and Mr. Reyn- writers, etc.), plus $600,000 to $700,000 dent of SLA. First effort of new company olds's B.R. Productions. The shows will profits allegedly made by CBS from the is Great Mysteries, half -hour series host- be produced at different locations in the reruns. ed by Orson Welles, featuring adaptations U.S. and abroad, and Mr. Reynolds will CBS, on the other hand, claimed it of classic mysteries by major writers of do athletic stunts as well as comedy. lost $900,000 in profits it could have past and present. Series will be distributed "Major guest stars," as the network puts made if the Smothers show had run its by 20th Century-Fox (BROADCASTING, it, will appear on all the programs. full 1969 -70 course. It also claimed that March 5). it was $100,000 out -of- pocket in costs of providing replacements for the Comedy Honk, growl, squeek. Hanna -Barbera Hour for the rest of that season -a Productions Inc., Hollywood, has come Once again with Gleason $500,000 loss in the Leslie Uggams out with first seven albums of record li- Show, minus a $400,000 profit in the brary that will include 2,600 sound ef- There were reports in Florida last week Glenn Campbell Show, which, inciden- fects, based on more than 15 years of that Jackie Gleason, already set for a tally, was still half -owned by the animated cartoon series produced by com- return to network television in a one - Smothers brothers at the time. pany. Collection will consist of 27 long. shot special on CBS -TV, might be in for CBS canceled the Smothers brothers playing records. The first contain 232 pri-

Broadcasting Apr 16 1973 40 mary sounds, with more than 800 indi. on Judge Huff to reconsider his decision, vidual sound effects. Broadcast Journalism.,., stating that it represents an example of "judicial censorship." Inc. Talk for cable. Roland Productions Jack Powers, managing editor of the has produced new talk show, Dorothy Two setbacks, one gain TV to cable South Bend Tribune reportedly plans to Collins Show, for syndication take the to the Indiana Supreme 200 West 57th Street, Suite 802, for news media last week matter systems. Court if Judge Huff does not reconsider. New York. (212) 489 -9494. door Indiana slams court In addition, the Indiana AP Broad- expands. Worldvision En- on newsmen who reject Worldvision order to set up one -man pool casters Association, of which Mr. Heck- terprises Inc. (formerly ABC Films) has man is outgoing president, last week opened branch at 26 O'Farrell Street, San passed a resolution against Judge Huff's Francisco 94108. Ben R. Okulski, for- Indiana journalists have sharply criticized decision and urging its reversal. merly sales manager of KGo-TV San Fran- a Marshall county (Ind.) circuit court RTNDA last week sent a telegram to cisco, will head new office, Worldvision's judge's decision last week to bar news- Judge Huff under the name of Tom 14th in U.S. and abroad. men from pretrial proceedings in a South Frawley, its freedom of information Bend, Ind., murder case. director. Expressing concern with the de- ABC takes on Oscar. ABC will broad- Judge Tom Huff has been asked by cision, the association stated: "We be- of Aca- cast Oscar award ceremonies several state news organizations and the lieve these restrictions go far beyond demy of Motion Picture Arts and Sci- Radio Television News Directors Asso- courtroom requirements. We urge you to ences for five years beginning in 1976, ciation to reconsider his order, which permit free reporting in accordance with it was announced last week. ABC pre- came after newsmen covering the ar- general judical practice." sented awards ceremony for 10 years raignment of William Dauber, 37, balked (1961 -70); beginning in 1971, NBC has at instructions from the bench to elect broadcast event. Oregon gets a full shield law; one representative to provide pool cover- Connecticut kills similar measure All evening. WsAU -Tv Wausau, Wis., age of the proceeding. Mr. Dauber is with first -degree in con- has introduced "long- movie" concept in charged murder shield -law nection with the slaying of Michael Re- Proponents of the newsmen's which prime time is pre -empted one Sun- won one and lost one in state gan, a South Bend used car dealer. The concept day evening each month to present full - legislative chambers last week. In Oregon, length three- or four -hour movie. WSAU- case has drawn unusually heavy media coverage due to police speculation that Governor Tom McCall signed into a law Tv plans to present such classics as four - a bill providing wide- ranging protection hour War and Peace in Sunday series. the murder might be connected with un- derworld activity in the area. against forced disclosure of confidential Michell sings. Keith Michell, star of sources. In Connecticut, however, the Judge Huff said that "limited space" in committee of the state's house BBC's The Six Wives of Henry VIII coupled with extensive judiciary the courtroom representatives killed a measure that and Broadway version of Man of La security measures necessitated the exclu- of Mancha and Irma la Douce, has created would have provided similar protection. sion of all but one member of the press which takes effect 90 new radio series with Ron Barry, Songs from the trial. He added that "unwar- The Oregon law, of Keith Michell. Series consists of 29 days after the state legislature's current ranted or inaccurate" news reports of the from five to eight minute segments. Free proceedings could influence prospective session adjourns, shields newsmen demonstration tape is available from Ron jurors and complicate jury selection. Judge court orders or other state governmental Barry, wBAx(AM), Wilkes- Barre, Pa., originally barred newsmen actions that would compel them to dis- Huff had in confidence. 18703. from covering the proceeding outright, close information given stance to Governor McCall, a Republican and a Bros. Tele- but later modified that permit New movies to TV. Warner to in the court- former newsman himself, stated that the of 28 feature one journalist remain vision's Volume 18 group he permitted members bill is not a shield for reporters. "It is a such top -flight titles as room. However, films, including of the public to remain in the room shield for the public's right to know." "Bullitt," "Bonnie and Clyde" and "The the The Connecticut bill rejected by the been sold in 50 (six such persons were present at "Green Berets" has And in response to newsmen's judiciary committee, which was intro- the top 10, and 19 time). markets, including questioning as to whether they were not duced by former Speaker of the House of the ranking 25. members of the public, the judge re- William R. Ratchford (D- Danbury), plied, "Yes, but ... ", then did not finish would have permitted newsmen to refuse his statement. to disclose sources to grand juries, legis- Union wants imports cut Angry responses came last week from lative committees or the courts them- Fred Heckman, news director of wtsc- selves in criminal cases. The bill, which A performers union in Canada, the Asso- a 6 -to -0 Television and Radio (AM) Indianapolis, who in a letter to was defeated in committee by ciation of Canadian vote, had won initial support from many a brief to its mem- Judge Huff called his actions "uncon- Artists, has circulated legislators as well as Con- to scionable. . . It's not the media whose Connecticut bers asking for approval of a petition Thomas J. Meskill. A Radio-Television Commis- freedom is being jeopardized, but that necticut Governor the Canadian possible reason for its failure was that sion to set severe content limitations on of the citizens of Indiana." of the only six of the judiciary committee's 35 imported programs for radio and tele- Dick Cardwell, general counsel vote was Hoosier State Press Association, called members were present when the vision. taken. ACTRA's petition calls for the Ca- Federal legislation that would provide on television to be in- nadian content Focus on shield laws. WLOS -TV a shield for newsmen in U.S. government and content on creased to 85% Canadian Asheville, N.C., has produced docu- proceedings also won a vote of no con- be to 50 %. Currently, radio to increased mentary on status of First Amend- fidence last week from a former president the government's Canadian Broadcasting ment rights. Congress Shall Make No of the Radio Television News Directors Corp. has a 60% Canadian -content regu- Law . features interviews with Association. Jim Bormann, director of lation across the board. The commercial Senator Sam Ervin (D -N.C.) and Ted community affairs at WCCO -AM -FM Min - broadcasters must have 60% Canadian Koop, director, Radio Television neapolis-St. Paul, told an audience at content in prime -time television and 50% News Directors Association's Wash- Mankato (Minn.) State College that it is at other times. In radio, the content regu- ington office, In addition to discus- the responsibility of journalists them- lation calls for 30% Canadian content sion of newsmen's shield laws selves to protect their rights under the in music. introduced in North Carolina Gen- First Amendment. Newsmen, he said, ACTRA is striving not only to discour- eral Assembly, and history of First should elicit the support of public opinion age programing importation but also to Amendment. Program has been made "rather than relying on the support of get more commercials produced in Can- available to members of North Caro- those who make the laws and those who ada using Canadian actors. lina Association of Broadcasters. interpret them."

Broadcasting Apr 161973 41 when he commented that he thought the to Ted Koop, Washington director, Radio Office of Telecommunications Policy has Television News Directors Association, First Amendment overstepped its authority and has gone "bias lies in the eye or ear of the be- "way over its head into the most sensitive holder." Newsmen are professionals, he on their minds of matters" affecting broadcasting. said, who are trained not to look at things OTP role gets special attention Mr. Macdonald replied that OTP is in a personal manner. at roundtable on press freedom a creature of Congress and as such could Richard Hughes, senior vice president, theoretically be abolished. OTP's threats wpix -Tv New York, said bias exists by A familiar tableau of broadcasters, con- will have only the effect that broadcasters the very fact that it must pass through gressmen and other frequent speakers on want them to have, he said. the newsman's "filter." freedom of the press assembled on Capi- Advocates of increased public access "I don't see how you can sanitize the tol Hill last week to discuss the First to the airwaves were Albert Kramer, news," Mr. Hughes added. Amendment problems facing the media. Citizens Communications Center; the The conference was a roundtable dis- Rev. Everett Parker, Office of Commu- cussion sponsored by a number of sena- nications, United Church of Christ; and Ad lib reporting cited tors and congressmen. The session deal- Tracy Westen, Stern Community Law ing with television and radio was mod- Firm. in annual SDX awards erated by Bill Monroe of NBC. A concern voiced by Richard Jencks, Coverage of Wallace shooting "In my humble opinion," said one par- Washington vice president of CBS, and nets honors for radio reporter ticipant, Senate Communications Subcom- Jack Harris, president of KPRC -AM -TV and television -news cameraman mittee Chairman John O. Pastore (D- Houston, was over the administration's R.I.), "they [the broadcasters] have done proposal for license- renewal legislation Broadcast reporting of the attempted a creditable job" of news reporting. He and the simultaneous expression of its assassination of Governor George Wal- said that criticism of the media is over- dissatisfaction with network news. lace last May in Laurel, Md., earned two done and that network news commenta- Thomas Curtis, board chairman of the of the six Sigma Delta Chi awards in tors are generally objective in their news- Corporation for Public Broadcasting and the field of radio and television. The casts. former congressman, criticized broadcast professional journalism society last Fri- Douglass Cater, director of the Aspen news for what he said was its failure to day (April 13) announced awards in 16 Program on Communications and Society, make the public aware of some of the categories of print and broadcast journ- struck a chord close to the heart of House real but perhaps more mundane issues alism. Communications Subcommittee Chair- in Congress. The honor for radio reporting went to man Torbert H. Macdonald (D- Mass.) Is broadcast news biased? According Val Hymes, wToP(AM) Washington for

Intent. L to r: Norman Isaacs, ex- Louisville newspaperman now a Skeptical. Jack Harris (I), KPRC -AM -TV Houston, is separated professor at the Columbia Graduate School of Journalism, Sena- from public- interest activist Albert Kramer of the Citizens Commu- tors John O. Pastore and Harold Hughes, and Bill Monroe, Wash- nication Center by Ted Koop, Washington director of the Radio ington editor of NBC -TV's Today and panel moderator. Television News Directors Association.

Noncommittal. Thomas Curtis, chairman of the Corporation for Point maker. Jim Hagerty (second from left), ABC corporate vice Public Broadcasting, flanked by Douglass Cater (I), ex- presidential president and ex- presidential press secretary, has the attention of aide now director of the Aspen Program on Communications and Representative Torbert Macdonald (r) as well as panelist col- Society, and Richard Jencks, CBS's Washington vice president. leagues Frank Jordan of NBC (I) and Mr. Isaacs.

Broadcasting Apr 16 1973 42 her spontaneous report of the Wallace Tv Burlington, Vt., to reveal confidential ment during Vietnam war. Fellowship in shooting, described as "an outstanding sources of information. broadcast journalism will be for Asian narrative delivered in the midst of utter John Liccardi subpoenaed newsman journalist and provides full tuition, living confusion, an example of the best in John Gladding for a deposition in con- expenses for academic year and round - radio reporting." nection with newsfilm Mr. Gladding shot trip travel costs. Fall 1973 start is planned. Laurens Pierce, CBS News, Atlanta, on Feb. 16 during a drug raid in which won the award for television reporting 10 persons were arrested. for his exclusive film of the attempt on The motion filed by Mr. Liccardi asks Agnew treads lightly the life of Governor Wallace, with "cam- that the court order Mr. Gladding to era movement nearly perfect. The total answer all questions about the drug raid, on the news media stunning story was captured almost as if stating that he refused to answer some He's found a new target, it had been scripted and rehearsed." questions put to him by the public de- the advocate journalist WGAR(AM) Cleveland won the honors fender. in the public- service -in- radio -journalism A WCAX-TV spokesman said the station Vice President Spiro T. Agnew returned category for a documentary on mental will not disclose confidential sources and to an old theme of his -the media-in a retardation that uncovered a transporta- will oppose the motion on First Amend- speech last week, this time with special tion problem and sparked a subsequent ment grounds. No date has been set for emphasis on advocacy journalism. six -week campaign for buses to transport a hearing on the motion. The Vice President, speaking at the retarded and handicapped children. National Education Program's Freedom Frank Reynolds, ABC News, was se- Forum at Harding College in Searcy, lected for editorializing on radio. He was AP to hear Elmer Lower Ark., sought to make clear that the gov- specifically cited for his ernment did not believe its disagreement comments on Discussion the Christmas 1972 bombing of North of issues affecting the flow of was with the individual broadcaster or the Vietnam under "the implicit threat of news and information is scheduled for local newspaper. Rather, it is with the government reproval and hampered the third annual convention of the Asso- opinion makers, he said -the large news- by ciated Press a lack of official candor in discussing Broadcasters Association to papers and magazines that cover the the bombings." be held May 31 -June 2 in New Orleans. nation and the world, the networks and The program, WABC -TV New York was the winner announced last week, in- the wire services, which "exert clout far cludes a for public service in television journalism, keynote address by Elmer Lower. in excess of any combination of small ABC News a based on its Willowbrook: The Last president; speech by Grover media-even a combination with hun- Cobb, senior vice Great Disgrace, produced by Steve executive president of dreds of times their circulation." Skinner and Geraldo Rivera. The pro- the National Association of Broadcasters, Advocacy journalism, he said, is the gram dealt with "incredibly and a panel on "Management Looks at cause of the conflict between the opinion - terrible" con- the ditions for treating the mentally retarded News" with J. Leonard Reinsch, pres- making media and government officials. ident, Cox Broadcasting; Wells, in New York. The judges praised the Robert When the officials defend themselves former FCC commissioner, and Sol - initiative of WABC -TV for making a sec- Tai against "what they consider unfair slant- shoff, chairman and editor, BROADCAST- ond unannounced visit to Willowbrook in ing of news stories, the partisan newsmen, ING magazine. which it was learned "that improvements outraged at unaccustomed criticism, too observed in an earlier authorized visit often hurl the counter accusation of had only been for the benefit of the Journalism Briefs 'repression' and 'censorship.'" The news camera." media, he added, must learn "to get over when WcKT -Tv Miami was honored in the In memoriam. In honor of CBS News being so thin -skinned -particularly are intolerant of thin -skinned of- editorializing -on- television category for correspondent killed last December in they so its editorial series on fraudulent auto re- Chicago plane crash, Columbia University ficials." President Agnew, who in pairs that followed detailed reporting has changed name of its summer program But Vice months has been taking a softer and not only pointed out the wrongs but in journalism for minority-group members recent did in told viewers how they could personally to the Michele fellowship program. tone toward adversaries than he Clark his help to stop auto repair cheating. Miss Clark, class of 1970, was one of 159 his first four years in office, ended In addition, an award for research in men and women since remarks on what he called "an ameliora- graduated program and journalism went to William J. Small, was inaugurated six years ago. tive note." He said there is "wrong CBS News, Washington, for his book, right" on both sides of the media- govern- "Political Power and the Press," which Honoring. ABC News has established ment controversy and that only "reason- examines the pattern of government ABC News Memorial Fellowship at ed debate and communication between pressures on the press from the days of Columbia University Graduate School the parties can lead to a solution or even . is George Washington to Richard Nixon. of Journalism in memory of ABC News improvement. . The administration Among the awards in the print media cameramen Terence Khoo and Sam Kai prepared to participate in such a dis- was one to Chicago Sun -Times cartoon- Faye, who were killed in 1972 on assign. cussion." ist Bill Mauldin for a drawing depicting a reporter in handcuffs reaching through the bars of a jail cell in an attempt to type his story. The drawing, the judges noted, "dramatically symbolizes a basic problem that not only confronts Ameri- KOSA -TV ODESSA, TEXAS can journalism, but also every American citizen who enjoys the freedom guaran- teed by the Bill of Rights." $2,250,000 The award ceremony has been sched- uled for May 5 in Omaha. H -F INC. REPRESENTED Even in Rutland THE BUYERS TV news Cameraman subpoenaed for source of information Hogan-Feldmann, Inc. MEDIA BROKERS CONSULTANTS The county public defender in Rutland, 4404 Riverside Drive, Box 1545, Burbank, California 91505 Vt., last week filed a court motion in an Area Code 213 849 -3201 attempt to force a newsman from WCAX-

Broadcasting Apr 16 1973 43 Cablecasting Losers protest Baltimore grant to Fred Ford group Hints of political connections are spread after county action

In a decision that has generated continu- ing recriminations, the Baltimore county, Mr. Hostetter Mr. Lovett Mr. Kllewer Mr. lacopi Md., council on April 2 awarded a 15- brass. Amos B. Hostetter founder vice president of year franchise to construct and operate a NCTA's new Jr., co- and executive cable television system to Calvert Tele- Continental Cablevision Inc., Boston, heads the new slate of officers elected last week at National Association board meeting in Freeport, communications Corp., a local company the Cable Television of directors formed specifically to seek the county- Bahamas. Elected national chairman of NCTA's board, Mr. Hostetter, first elected to the wide franchise-the first awarded in a board in 1968, was formerly association vice chairman. Bruce E. Lovett, vice chairman market of about 200,000 homes. for corporate development for American Television and Communications Corp., Wash- Calvert Telecommunications -put to- ington, was elected national vice chairman. Lawrence W. (Duff) Kilmer, vice president and director of Peninsula Broadcasting Corp., Hampton, Va., is NCTA's new treasurer. gether by 28 shareholders including a number of local people with strong ties Eugene A. lacopi, area manager for Nor -Cal Cablevision of California, is the new to the existing political power structure secretary of NCTA. The four new officers begin their one -year terms during NCTA's con- - June 17 Anaheim, gained the franchise over five other vention, -20, at Calif. applicants: County Cablevision Inc., affil- the seven county councilmen chose Cal- the NCTA iated with American Television & Corn - budget to the larger systems vert Telecommunications as first choice (although there is no increase in the dues munications Corp.; Community Cable - vision Systems of Maryland, a joint ven- for the award. The council too, by a structure for these systems). It also creates turer with Warner Communications Inc.; 4 -to -3 vote, defeated a motion to split a deficit in NCTA's budget which the Balco Communications System Inc., as- the county into two districts and award board hopes to make up in part through sociated with Sammons Communications two franchises. an increase in membership dues for asso- Inc.; Old Line Communications Inc., af- Immediately after the franchise was ciate members and by increasing the fees filiated with American Electronics Labs; awarded, claims of "political cronyism" for exhibit space at national conventions and Freestate Communications Services were raised in the Baltimore press, with (both recommendations have to be ap- Inc., affiliated with Teleprompter Corp. Warner's Community Cablevision Sys- proved by the general membership at the tems Calvert, in its application, stressed its of Maryland spearheading attempts next national convention in Anaheim, local ownership and control (17 of the to get the grant overturned or at least Calif., June 17 -20). shareholders live work in stalled. The Citizens Planning and Hous- In other actions taken by the board in reportedly or ing the county) and its commitment to local Association, not an applicant but a its three days of meetings (April 9 -11) programing. The company promised to local community group, has promised to in Freeport, the Bahamas: invest $35.7 million in the cable system ask the FCC to void the franchise on Approved a plan for increased in- over a 10 -year period, to pass every home the grounds that the county council did volvement by the NCTA staff in state with cable within five years, to dedicate not conduct a full public proceeding. regulatory battles. seven channels for educational use and Authorized $10,000 as part of an one channel each for public health, pub- industrywide contribution to a budget for lic access and government use, and to Little guys get break the Cable Television Technical Advisory offer sale of stock to the public. in NCTA dues revamping Committee to the FCC (most of the Among the local shareholders of Cal- funds are to cover the salary of a full -time vert Telecommunications-physicians and Suggested change along with other executive director for the committee). lawyers are particularly prominent in the proposals cleared by board meeting Asked the NCTA staff to step up its company-is a former vice chairman of for June convention consideration activity in opposition to municipal own- the county planning board, a current ership of cable -TV systems. chairman of the county health board and The National Cable Television Associa- Approved publishing of programing a former assistant state's attorney for the tion board of directors, meeting for what guide book by convention time that will county. Among the so-called "CATV is probably the last time before the nation- amount to a compendium of types of specialists" brought in from outside the al convention in June, in its most signifi- programs cablecasters use. county who have an interest in the com- cant actions, elected a new slate of asso- pany are Frederick W. Ford, past chair- ciation offcers for 1973 -74 (see photos, man of the FÇC and former president this page), passed -after much discus- Warner is born of the National Cable Television Asso- sion-a compromise resolution on ob- Cable ciation, and his current legal partner, scenity in cable programs (see page 32) The just-released 1972 annual report of Lee G. Lovett (Mr. Ford, now of the and substantially reduced the association's Warner Communications Inc., New Washington law firm of Pittman, Lovett, dues structure to benefit smaller systems. York, introduces Warner Cable Corp. Ford, Hennessey & White, is chairman In the hope that its action will attract as the new corporate framework for the of the board of Arlington Telecommu- a substantial number of independent cable company's cable communications opera- nications Corp., which recently secured system operators in the 1,000 -to -5,000 tions. Alfred R. Stern, chairman and a franchise for Arlington county in north- subscriber category, the NCTA board ap- president of Television Communications ern Virginia [BROADCASTING, March 12]). proved dues reductions that essentially Corp., New York, one of Warner's cable Jerome R. (Tad) Reeves, a long -time mount to about a 40% decrease for TV subsidiaries, is announced as chair- broadcaster who has worked in the past smaller systems. At the very bottom of man and president of Warner Cable. with Westinghouse Broadcasting, Taft the scale, for example, minimum dues According to the report, cable communi- Broadcasting and Corinthian Broadcast- for systems under construction or for cations operations have more than dou- ing, is also involved in Calvert Telecom- those with fewer than 500 subscribers bled in size as a result of last year's munications. were dropped from $10 to $5 per month. acquisition of Cypress Communications While the actual awarding of the The action shifts, on a percentage Corp., Los Angeles (May 8, 1972), with franchise was unanimous, only four of basis, a greater portion of the burden of the claim made that Warner Cable is now

Broadcasting Apr 16 1973 44 the nation's second largest cable operator bus, said that whatever merit there may special request of an interested party was Corp. being first). be in public ownership of some utilities, approved by 60% of the voting task (Teleprompter of A financial breakout in the annual like electric power, water and gas, he force members. A slight majority agreeing that the report, as previously announced, dis- believes that municipal ownership of voters (51 %), while operations account- cable at this point in its development, state should have some degree of over- closes that cable TV that the ed for $24.3 million of Warner's aggre- "will drive risk -taking entrepreneurs - sight of cable, also disagreed $510.3 those of you who really make cable go- state should have franchising power over gate corporate gross revenues of they voted for this million in 1972 and $1.9 million of the into other lines of endeavor. And the cable systems. Instead to remain with local authorities total $41.7 million net income (BRoAD- public will be the loser." power More important, he said, "is the pros- in cities, towns, villages and counties. CASTING, April 9). Over the last five were revenues from pect of government ownership of so The members of the task force years -from 1968 -1972- as to whether or have increased from pervasive and influential a means of almost evenly divided cable TV operations state of cable television $10.3 million to $24.3 million and net in- communication. If government owns the not regulation be handled by a new agency or by come from a loss of $113,000 to profits cable system, why shouldn't it own the should local newspaper and broadcasting station? the existing Wisconsin Public Service of $1.9 million. a new That may sound far -fetched, but I am Commission. Formation of Cable dubious of government ownership of cable Communications Commission, with the systems, no matter how pure and worthy specific and sole responsibility for regu- Vikoa adds more the idea may appear at first blush." lating cable communications, was favored But, like FCC Chairman Dean Burch, by 51% of voting task force members. Latest purchase, for $1.5 million, also agreed that systems in a speech to the Southern Cable Tele- The same percentage brings in three operating could be located cable subscribers vision Association, in Mobile, Ala., two such a new commission and over 5,000 office affairs, at- weeks ago (BROADCASTING, April 9), he within the of consumer torney general's office, or governor's of- Vikoa Inc., New York, which in the last prodded cable to come to terms with owners on cable- copyright leg- fice. Twenty task -force members, or two years divested itself of cable- equip- copyright state regulation should and turn- islation. Without such legislation, he said, 44 %, voted that ment manufacturing operations be by Public Service Com- cable's development is uncertain. the existing key construction to concentrate on the mission. operation of small cable -TV systems, has Cable's right to carry distant signals - agreed in principle to the acquisitions of essential to attract subscribers in the early period a operation -"will three cable companies in Maryland, Vir- of system's Not clear in San Diego ginia and West Virginia serving an aggre- continue to be subect to an uneven pat- quite gate of some 5,000 subscribers. The pur- tern of court decisions," he said. "Banks The FCC has granted certificates of com- chases, in the form of a combination of and investors will become increasingly pliance covering the importation of Los stock transfers, debt assumption and conservative. And, most significant of all, Angeles distant signals to 10 San Diego cash, approximate $1.5 million in total. the federal regulatory climate will be cable TV systems, but has barred the Acquired by Vikoa, subject to signing in clear and present danger of deteriorat- systems from picking up the signals of of definite agreements, are: ing"-an apparent reference to Chair- xrrv(Tv) or ITLA -TV, both Los Angeles Coastal Cable T.V. Inc., serving man Burch's assertion that the commis- Chincoteague and Chincoteague Island, sion will be obliged to review the cable - Va., with some 1,400 subscribers and a television rules within a year and a half potential of 2,400 homes. if cable copyright legislation is not en- Crisfield CATV Inc., serving Crisfield, acted in that time. Md. (Vikoa's first system in Maryland), with about 1,800 subscribers and a po- tential of 3,000 homes. More control over cable Village Cable Corp., serving Grant Tape Town, Fairview, Baxter, Harrisville, suggested for Wisconsin Ellenboro, Elizabeth and Grantsville, Governor- appointed group also says W. Va., with approximately 1,800 sub- FCC guidelines should prevail Cartridge scribers and a potential of 2,500 homes. Vikoa also has completed acquisition A blue-ribbon task force on cable com- Racks of Carter County Cable Co., Virginia munications, set up by Governor Patrick Cable Corp., Russell Cable Co. and J. Lucey, has recommended, in its final Free standing report, state Wisconsin Mountain City Cable Co. located in Vir- that the of become Table top ginia, West Virginia and Tennessee and involved in the regulation of cable com- 4,f serving more than 5,000 subscribers. munications. Wall mounting These acquisitions, initially announced Generally, the recommendation calls last year, were for an aggregate purchase for regulation by local officials guided by price of some $1.6 million. They will be state standards, objectives and procedures integrated with an operating Vikoa system and under the FCC's national guidelines. in Bluefield, W. Va. "Our task force believes the state is in the best position to insure that the public Enjoy real fingertip convenience with these interest of all its citizens will be served Spotmaster tape cartridge racks. Three adequately and fairly by this important styles, holding up to 200 cartridges, meet Private entrepreneurs and fast wired every need. RM -100 wood rack stores 100 -growing communication minimum space, for wall or medium," the report cartridges in best for cable- Pettit reasons. table top mounting, $47.50. LS -100 lazy A majority of the task force (69%), susan rack holds 100 cartridges on table FCC General Counsel John W. Pettit with 45 of 52 members voting on final top rotating stand, 579.50. RS -200 revolv- offered some words of encouragement ing rack is on casters for floor storage and recommendations, favored a degree of mobility, accepts 200 cartridges, 5145.50. last week to cable operators concerned state regulation of cable television. The RS -25 rack sections, used in rotating about municipal ownership of cable sys- specific recommendation of the task force racks, hold 25 cartridges, may be wall tems. Some areas of federal- state /local is that "an appropriate state agency mounted Individually; rugged steel con- struction, 513.00. relationship may still be clouded in un- to review the grant- should be empowered Order direct or write tor details. certainty, he said, but he is clear in his ing, renewal, and revocation of any cable - own mind on the question of municipal television franchise, when so requested by BROADCAST ELECTRONICS, INC. ownership; he does not like it. any interested party." Flimw.ya Company Mr. Pettit, speaking before the Ohio A recommendation supporting state 8810 Brookville Rd., Silver Spring, Md. 20910 Cable Television Association in Colum- regulation of cable -TV systems without

Broadcasting Apr 16 1973 45 independents, until the San Diego ABC - TV affiliation is transferred to xcsT(TV). That San Diego UHF had taken excep- tion to the compliance -certificate applica- tions on grounds that carriage of the independent signals would hurt its. via- tróádcasting Playlist bility. At the time, KCST also was operat- ing as an independent. Subsequently, the These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting commission noted, it has been awarded by a nationwide sample of stations that program contemporary, "top -40" formats. Each ABC's San Diego affiliation after the song has been "weighted" in terms of American Research Bureau audience ratings for commission refused to permit the net- the reporting station on which it is played and for the day part in which it appears. work to renew its affiliation contract with Bullet indicates upward movement of 10 or more chart positions over previous week. xErv(TV) Tijuana, Mexico. That matter is still the subject of dispute. Over -all rank Rank by day parts Systems affected by the commission's Last This Title (length) 6- 10e- 3- 7- action are: Mission Cable TV Inc., Pen week week Arlist-label 10e 3p 7p 12p asquitos Antenna Systems Inc., South 4 1 The Night the Lights Went Out in (3:36) 3 2 1 1 Bay Terrace Antenna Systems Inc., Uni- Georgia Vicki Lawrence -Bell versity City Antenna Systems Inc., Tier - rasanta Cable TV Association, Carriage 1 2 Neither One of Us (4:15) 1 1 2 5 Gladys Knight & the Pips -Soul Hills Cable TV, Southwestern Cable Co., 7 3 Tie a Yellow Ribbon (3:19) 4 3 4 2 Televents of Coronado, Times Mirror Dawn-Bell Co. and San Dieguito Cable TV. 2 4 Killing Me Softly With His Song (4:46) 2 5 6 3 Roberta Flack- Atlantic 3 5 Ain't No Woman (2:59) 6 4 3 6 Four Tops -Dunhill Tracking the `Playlist' 8 6 Sing (3:20) 5 6 6 7 The song that Cher turned down last year Carpenters -A &M when it was offered to her before anyone 6 7 Cisco Kid (3:47) 7 9 7 4 else is number one this week on the Broad- War- United Artists casting Playlist. "The Night the Lights 9 8 You Are the Sunshine of My Life (2:45) 8 7 8 8 Went Out in Georgia" (the man who wrote Stevie Wonder -Tamla the song finally had to get his wife, Vicki 10 9 Masterpiece (5:30) 10 10 10 10 Lawrence, to record it) pushed "Neither Temptations -Gordy One of Us" by Gladys Knight and the Pips 15 10 Danny's Song (3:06) 9 8 12 12 down to number two. And the song that was Anne Murray -Capitol reportedly based on a story in Readers' 13 11 The Twelfth of Never (2:40) 14 14 9 9 Digest, "Tie a Yellow Ribbon," by Dawn, Donny Osmond -Kolob /MGM moves from number seven to number three 5 12 Break Up to Make Up (4:00) 11 12 13 11 this week. In a week that offered little Stylistics -Avco playlist action around the country - 16 13 Also Sprach Zarathustra (5:06) 13 11 11 13 American Research Bureau sweeps started Deodato -CTI last week (April 12) and contemporary 11 14 Call Me (Come Back Home) (3:03) 15 13 17 15 stations will be holding records a little Al Green -Hi longer for familiarity's sake -only three 19 15 Stuck in the Middle With You (3:24) 16 16 14 14 new songs entered the top 40. "Armed and Stealers Wheel -A &M Extremely Dangerous," done by First 14 16 Love Train (2:59) 12 18 16 18 Choice and produced in Philadelphia, goes O'Jays- Philadelphia International from number 45 to 30; the Thom Bell - 12 17 Last Song (3:15) 17 15 15 16 produced (also out of Philadelphia) "I'm Edward Bear -Capitol Doin' Fine Now" by New York City jumps 21 18 Space Oddity (5:05) 20 19 18 17 from 47 to 39 and the almost -instrumental David Bowie -RCA by Focus, "Hocus Pocus," goes from num- 22 19 Drift Away (3:30) 18 17 19 20 ber 50 to 37 and retains its bullet. What Doble Gray -Decca looks like Paul McCartney's second hit 17 20 Stir It Up (3:09) 19 21 21 24 single this year (released In front of a new Johnny Nash -Epic album expected by the end of this month), 23 21 Peaceful (2:50) 21 20 24 23 "My Love," comes onto the Playlist at 43 in Helen Reddy -Capitol its first week. Residing In the 50's and 60's 28 22 Reeling in the Years (4:35) 25 22 23 19 on their first week on the chart are Barry Steely Dan -ABC White's "I'm Gonna Love You" (50); Alice 20 23 Little Willy (3:13) 22 25 20 21 Cooper's second single from the album The Sweet-Bell Billion Dollar Babies (the first, "Hello 18 24 Dueling Banjos (2:10) 23 23 25 29 Hurray," did only moderately well), "No "Deliverance" soundtrack -Warner Brothers More Mr. Nice Guy (55); Barbara Fairchild's 25 25 Wildflower (4:08) 26 24 27 25 "Teddy Bear Song "; from the Elvis: Aloha Skylark -Capitol from Hawaii TV special on NBC -TV, 32 26 Frankenstein (3:28) 32 30 22 22 "Steamroller Blues" (61), and Gunhill Edgar Winter Group -Columbia Road's "Back When My Hair was Short" 24 27 Pinball Wizard (See Me, Feel Me) (3:23) 24 27 26 30 (68). Also on the Playlist for the first New Seekers -MGM /Verve time are the Rolling Stones' re -issue (it was 31 28 Daniel (3:52) 35 26 30 26 the flip -side of "Honky -Tonk Women ") of Elton John -MCA "You Can't Always Get What You Want" 37 29 Out of the Question (2:57) 27 28 29 32 (70); Herb Alpert's first record in more than Gilbert O'Sullivan -MAM three years, "Last Tango in Paris" (73); 45 30 Armed and Extremely Dangerous (2:49) 31 31 31 27 Don McLean's "If We Try" (74) and last First Choice- Philly Groove week's (April 9) "Breaking In," "Right 26 31 Dead Skunk (3:08) 28 32 28 34 Place, Wrong Time" (75) by Dr. John. Loudon Wainwright Ill- Columbia

Broadcasting Apr 16 1973 48 Over -all rank Rank by day perts Last This Title (length) 6- 10e- 3- 7- CUM ON week week Artist -label 10a 3p 7p 12p FEELTHE NOZZE! 39 32 Thinking of You (2:17) 37 29 37 28 Loggins and Messina -Columbia 27 33 Cover of Rolling Stone (2:53) 29 35 32 38 Dr. Hook & the Medicine Show -Columbia 40 34 Loving You Is the Right Thing To Do (2:57) 33 34 35 31 Carly Simon -Elektra 30 35 Cherry, Cherry (3:56) 30 36 33 35 Neil Diamond -MCA SAX 46 36 Let Your Yeah Be Yeah (3:30) 34 33 34 36 Brownsville Station -Big Tree 50 37 Hocus Pocus (3:18) 38 38 36 33 Focus -Sire 38 38 Cindy Incidentally (2:34) 40 37 40 41 Faces -Warner Brothers 47 39 I'm Doin' Fine Now (2:48) 39 41 38 43 New York City -Chelsea 41 40 Daddy's Home (2:59) 36 42 45 39 Jermaine Jackson -Motown 35 41 Walk on the Wild Side (3:37) 50 44 39 40 Lou Reed -RCA 49 42 Daisy a Day (2:48) 41 39 41 47 Jud Strunk -MGM - 43 My Love (4:08) 46 40 44 42 Paul McCartney -Apple 42 44 One Man Band (3:29) 49 43 42 44 Ronnie Dyson -Columbia 34 45 Drinking Wine (3:37) 56 45 48 37 Jerry Lee Lewis- Mercury 29 46 Hummingbird (3:30) 44 46 43 52 Seals & Crofts -Warner Brothers 52 47 It Sure Took a Long, Long Time (3:12) 43 49 46 46 Lobo -Big Tree 56 48 Playground in My Mind (2:55) 45 47 50 48 Clint Holmes -Epic 33 49 Could It Be I'm Falling in Love (4:13) 47 48 51 49 Spinners -Atlantic - 50 I'm Gonna Love You (3:58) 48 57 47 55 Barry White -20th Century 43 51 Bitter Bad (2:30) 51 51 56 58 Melanie-Neighborhood 51 52 Hallelujah Day (2:53) 52 50 63 54 Jackson Five -Motown 62 53 And I Love Her So (3:14) 42 52 60 72 Perry Como -RCA 53 54 Step by Step (3:20) 53 53 52 56 Joe Simon -Spring - 55 No More Mr. Nice Guy (3:05) 71 60 49 45 Alice Cooper -Warner Brothers 58 56 Crocodile Rock (3:56) 60 58 53 57 Elton John -MCA 67 57 I Knew Jesus (2:50) 59 54 59 59 Glen Campbell -Capitol 66 58 Blue Suede Shoes (2:48) 55 66 55 67 Johnny Rivers -United Artists - 59 Teddy Bear Song (2:57) 58 56 65 62 Barbara Fairchild -Columbia Slade's brand new 48 60 I'm Just a Singer (4:16) n 63 54 50 Moody Blues- Threshold single is - 61 Steamroller Blues (3:07) 63 59 61 60 Elvis Presley -RCA " CUM ON 61 62 I'm a Stranger Here (3:19) 62 65 57 64 Five Man Electrical Band -Lion FEELTHE NOIZE " FD 15069 65 63 Give It to Me (3:07) 66 62 67 51 J. Geils Band -Atlantic It opened on England's 74 64 Let's Pretend (2:51) 57 64 68 61 Raspberries -Capitol pop charts in the =1 slot. 36 65 Aubrey (3:38) 61 68 61 65 Now watch it soar on Bread -Elektra U.S. charts! 60 66 Oh La De Da (3:29) 65 61 64 62 the Staple Singers -Stax 54 67 Who Was It (3:00) 64 55 66

Hurricane Smith -Capitol y.lydor Records, a"enes and B lrorl Stereo Co. i ,. s ar. d.tnbaleà continued on page 48 in Ib. USA by yolydo Intorp.rated, in Caiwdo by yolyd.r Cm.do Ltd.

Broadcasting Apr 16 1973 47 Finance BrTlsooadcastingxPlayNst continued from page 47

Over-all rank Rank by day pars Billion -dollar mark Last This Title (length) 6- 10e- 3- 7- week week Artist -label 10e 3p 7p 12p topped by RCA in first quarter - 68 Back When My Hair Was Short (2:39) 54 74 73 69 Gunhill Road -Kama Sutra Strong broadcasting performance 57 69 Gudbuy T'Jane (3:30) 58 53 cited for contribution Slade -Polydor to record -breaking sales figures - 70 You Can't Always Get What You Want (5:00) 69 67 70 68 Rolling Stones- London RCA achieved record sales of $1.01 bil- 72 71 Hearts of Stone (2:10) 67 70 71 71 lion for the first quarter of 1973, while Blue Ridge Rangers-Fantasy earnings rose by 15% over the compara - 73 72 Can't Get Blood from Stone (2:48) 73 66 69 ble 1972 period. Scorpion- American Robert W. Sarnoff, RCA chairman, - 73 Last Tango in Paris (2:50) 70 72 75 73 noted that this was the first time RCA's Herb Alpert-A &M first -quarter revenues had reached the $1- billion level. He added the 1973 quarter - 74 if We Try (3:29) 72 69 74 Don McLean -United Artists was the fifth consecutive one in which earnings had increased over the corre- - 75 Right Place Wrong Time (2:50) 74 69 75 Dr. John -Atco sponding period a year earlier. Mr. Sarnoff said the results reflected advances in a wide range of the com- Alphabetical het (with this week's over-all rank): pany's diversified operations. He said Asterisk indicates day-part ranking below Broadcasting's statistical cut -off. strong advertiser demand in broadcasting and increased international message vol- Ain't no Woman (5), Also Sprach Zarathustra (13), And I Love Her So (53), Armed and Extremely Danger- ous (30), Aubrey (65), Back When My Hair Was Short (68), Bitter Bad (51), Blue Suede Shoes (58), Break ume produced "significantly higher per- Up to Make Up (12), Call Me (14), Can't Get Blood from Stone (72), Cherry, Cherry (35), Cindy Incidentally (38), Cisco Kid (7), Could It Be I'm Falling in Love (49), Cover of Rolling Stone (33), Crocodile Rock formance" in the broadcasting, communi- (56), Daddy's Home (40), Daisy a Day (42), Daniel (28), Danny's Song (10), Dead Skunk (31), Drift Away cations, publishing and education opera- (19), Drinking Wine (45), Dueling Banjos (24), Frankenstein (26), Give It To Me (63), Gudbuy T'Jane (69), tions. He reported that vehicle -renting, Hallelujah Day (52), Hearts of Stone (71), Hocus Pocus (37), Hummingbird (46), I Knew Jesus (57), I'm a Stranger Here (62), I'm Doin' Fine Now (39), I'm Gonna Love You (50), I'm Just a Singer (60), If We Try home products and other commercial - (74), It Sure Took a Long, Long Time (47), Killing Me Softly With His Song (4), Last Song (17), Last Tango in Pads (73), Let Your Yeah Be Yeah (36), Let's Pretend (64), Little Willy (23), Love Train (16), services groups registered substantial gains. Loving You Is the Right Thing to Do (34), Masterpiece (9), My Love (43), Neither One of Us (2), Night For the three months ended March 31: the Lights Went Out in Georgia (1), No More Mr. Nice Guy (55), La Oh De De (66), One Man Band (44), 1973 1972 Out of the Question (29), Peaceful (21), Pinball Wizard (27), Playground In My Mind (48), Reeling In the Years (22), Right Place Wrong Time (75), Sing (6), Space Oddity (18), Steamroller Blues (61), Step by Step Earned per share E 0.54 S 0.47 (54), Stir It Up (20), Stuck In the Middle (15), Teddy Bear Song (59), Thinking of You (32), Tie a Yellow Revenues 1,013,600,000 924,000,000 Ribbon (3), Twelfth of Never (11) Walk on the Wild Side (41), Who Was It (67), Wildflower (25), You Are Net income 41,700,000 36,300,000 the Sunshine of My Life (8), You Can't Always Get What You Want (70). TAf==CASTF?® ABC predicts big first quarter BROADCAST CARTRIDGE Wall Street types also hear I'IARK17 that firm is high on its entire financial picture TEFLON GUIDES - WIDE OPENING PREVENTS best in history, Goldenson says PRECISION MACHINED` TAPE FROM BINDING WITH METAL CORNER -POST \- -- PRESSURE ROLLER AND ACCURATELY GUIDE. THROWING LOOPS. First -quarter 1973 operating earnings of CONTROLS THE TAPE IN ABC Inc. "will be well ahead of last BOTH THE VERTICAL AND HORIZONTAL PLANES. year's first quarter," according to Leonard H. Goldenson, chairman of the company. TOP COVER IS SECURED He told a meeting of financial analysts TO THE BASE BY 3 POSTS in HEAVY RIBBED FOR WITH METAL INSERTS. assembled at ABC's headquarters New MAXIMUM RIGIDITY. York last Tuesday (April 10) that the company is in "the best financial position in its history." By the end of 1972, he 1 PIECE HUB ASSEMBLY FOAM CHANNEL FLUTTER FOR EASE IN said, ABC's long -term debt was reduced FILTER, BRAKE. RELOADING. MAINTAINS A CONSTANT from $160 million to $107 million; work- TENSION ON THE TAPE. ing capital increased from $177 million to $207 million, and cash and marketable securities increased from $48 million to $82 million. He predicted that for 1973 there will be continued improvement in UNIQUE HYPERBOLIC HUB revenues and earnings. DESIGN REDUCES WOW Elton H. Rule, ABC Inc. president, re- TONGUE AND GROOVED AND FLUTTER BY MATING BETWEEN THE ALLOWING THE TAPE TO ported on the performance of all key BASE AND THE TOP FOR FLOW FREELY FROM THE divisions and operations of the company. ADDED RIGIDITY. CENTER HUB. He said advances had been made in 1972 in theater, publishing, scenic and wildlife TOLL FREE ORDER NUMBER activities, while motion -picture produc- tion and record businesses were off sub- 800 -638 -0977 stantially. PLEASE USE OUR REGULAR NUMBER FOR In the broadcast sector, according to SERVICE AND TECHNICAL INFORMATION Mr. Rule, profits were turned in by all TAP= CAST TCM, I IC- components, including the television and o . Box 662 12326 Wilkins Avenue, Rockville Maryland 20851 radio networks, and the owned radio and Area Code 301 881 -8888 television stations. He said there is

Broadcasting Apr 16 1973 48 "every" indication of "continued, very before, when not all stations operated for three months ended March 31: substantial advertising support" for ABC - full year. Over -all, PSA, which is also in 1973 1972 Earned per share $0.45 $0.38 TV during the 1973 -74 season. hotel business, reported increases in total Revenues 6,583,992 5,820,045 revenues and net income for last year. Net income 1,162,282 933,417 For year ended Dec. 31: Financial Briefs 1972 1971 A. C. Nielsen Co., Chicago, reported Earned per share S 1.71 E 1.57 increases in sales and earnings for first Revenues 112,206,678 102,630,874 half of fiscal 1972 -73. For six months PSA Inc., San Diego, West Coast air line Net income 6,940,163 5,427,532 that also owns four FM stations in state, ended Feb. 28: showed loss of $314,873 for broadcast Scripps -Howard Broadcasting Co., New 1973 1972 in 1972. compares to loss in Earned per share E 0.55 E 0.43 operations This York, reported increases revenues and Revenues 71,013,277 61,155,459 of $100,101 for broadcast activities year earnings for first quarter of 1973. For Net Income 10,887,199 8,457,590

Broadcasting Stock Index Weekly market summary of 141 stocks allied with broadcasting

Approx. Total market shares molten- Stock Closing Closing Net change % Change 1973 out zation Symbol Exch. April11 April 4 in week in week High Low (000) (000)

Broadcasting

ABC ABC 27 23 1/2 + 3 1/2 + 14.89 31 1/2 23 16,836 454,572

ASI COMMUNICATIONS 1 1 .00 1 1/2 1,815 1,815 CAPITAL CITIES CCB 49 1/4 48 3/4 + 1/2 + 1.02 62 1/2 47 1/2 6,991 344,306 CBS CBS 39 1/2 37 5/8 + 1 7/8 + 4.98 52 36 7/8 28,096 1,109,792 CONCERT NETWORK INC. 1/4 1/4 .00 5/8 1/4 2,200 550 COR COX 24 1/2 25 1/2 - 1 - 3.92 40 1/4 24 1/2 5,850 143,325 FEDERATED MEDIA 3 .00 3 1/2 2 1/2 820 2,460 GROSS 'TELECASTING GGG 16 14 1/2 + 1 1/2 + 10.34 18 3/8 14 3/8 800 12,800 LIN LING 10 3/4 11 - 1/4 - 2.27 14 3/4 10 3/4 2,341 25,165 MOONEY MOON 7 3/8 7 3/8 .00 10 1/4 7 3/8 385 2,839 PACIFIC E SOUTHERN PSOU 10 3/4 9 3/4 + 1 + 10.25 13 3/4 8 3/4 2,010 21,607 RAHALL COMMUNICATIONS RAHL B 1/4 7 3/4 + 1/2 + 6.45 12 1/4 7, 3/4 1,296 10,692 SCRIPPS -HOWARD* SCRP 19 1/4 .00 21 1/4 19 2.589 49,838 STARR* SBG 16 1/4 16 1/4 .00 24 1/2 16 1/4 1,061 17,241 STORER SBK 28 1/4 23 1/2 + 4 3/4 + 20.21 44 22 4,402 124,356 TAFT TFB 39 7/8 40 1/4 - 3/8 - .93 58 5/8 38 1/2 4,064 162,052

Broadcasting with Other major interests TOTAL 81,556 2,483,410

ADAMS- RUSSELL AAR A 3 5/8 3 3/4 - 1/8 3.33 5 3/8 3 3/8 1,259 4,563 AVCO AV N 12 7/8 12 3/4 + 1/8 + .98 16 12 11,497 148,023 BARTELL MEDIA BMC A 2 1/B 2 1/8 .00 3 1/2 1 5/8 2,257 4,796 CHRIS -CRAFT CCN N 5 1/4 5 1/2 - 1/4 - 4.54 6 5/8 5 4,008 21,042 COMBINED COMMUNICATIONS CCA A 27 5/8 27 3/4 - 1/8 .45 44 25 3/4 3,436 94.919 COWLES COMMUNICATIONS CWL N 7 3/8 7 1/4 + 1/8 + 1.72 9 5/8 7 3,969 29,271 DUN E BRADSTREET DNB N 80 78 3/8 + 1 5/8 + 2.07 81 1/4 75 13,021 1.041,680 FAIRCHILD INDUSTRIES INC. FEN N 8 5/8 8 7/8 - 1/4 - 2.81 13 3/8 B 3/8 4,562 39,347 FU OUA FDA N 13 3/4 14 3/8 - 5/8 4.34 20 3/8 13 1/4 9,587 131,821 GABLE INDUSTRIES GBI N 19 1/4 16 + 3 1/4 + 20.31 25 15 2,551 49,106 GENERAL TIRE E RUBBER GY N 23 1/2 23 5/8 - 1/8 .52 28 3/4 22 20,651 485,298 GLOBETROTTER COMMUNICATION INC GLB TA 0 7 5/8 7 5/8 .00 8 1/8 7 2,843 21,677 GRAY COMMUNICATIONS 0 9 10 - 1 - 10.00 12 7/8 9 475 4,275 HARTE -HANKS NEWSPAPERS INC. HHN N 19 18 1/2 + 1/2 + 2.70 29 1/4 15 1/4 4,321 82,099 ISC INDUSTRIES ISC A 7 1/4 7 1/4 .00 8 6 3/8 1.658 12,020 KAISER INDUSTRIES KI A 5 4 7/8 + 1/8 + 2.56 6 5/8 4 5/8 26,948 134,740 KANSAS STATE NETWORK KSN O 5 1/4 5 3/B - 1/8 - 2.32 6 1/8 5 1/4 1,741 9,140 KINGSTIP INC. KTP A 8 1/2 8 + 1/2 + 6.25 14 1/4 8 1,155 9,817 LAMB COMMUNICATIONS* D 1 3/4 1 3/4 .00 2 5/8 1 3/4 475 831 LEE ENTERPRISES LNT A 17 17 5/8 - 5/8 - 3.54 25 17 3,340 56,780 LIBERTY CORP. LC N 17 1/4 17 3/4 - 1/2 - 2.81 23 7/8 17 1/4 6,753 116.489 MCGRAW HILL MHP N 10 1/8 11 1/2 - 1 3/8 - 11.95 16 7/8 10 1/8 23,518 238,119 MEDIA GENERAL INC. MEG A 41 37 3/4 3 1/4 8.6o 43 1/2 34 1/4 3,434 140,794 MEREDITH CORP. MDP N 14 7/8 14 5/8 + 1/4 1.70 20 1/2 14 3/8 2,827 42,051 METROMEDIA MET N 19 1/4 17 3/4 + 1 1/2 + 8.45 32 1/4 16 1/2 6,078 117,001 MULTIMEDIA INC. 0 23 1/4 23 + 1/4 + 1.08 30 1/4 23 3,620 84,165 OUTLET CO. OTU N 12 7/8 13 3/8 - 1/2 - 3.73 17 5/8 12 1/2 1.336 17,201 PACIFIC SOUTHWEST AIRLINES PSA N 17 15 3/8 + 1 5/8 + 10.56 21 7/8 15 3,779 64,243 POST CORP. POST 0 13 1/4 14 1/4 - 1 - 7.01 17 13 1/4 942 12,481 PUBLISHERS BROADCASTING CORP. PUBS 0 1 1/8 1 1/8 .00 2 1 1/8 919 1,033 REEVES TELECOM RBT A 2 2 .00 3 1/4 2 2,294 4,588 RIDDER PUBLICATIONS RPI N 22 1/2 22 + 1/2 + 2.27 29 7/8 21 1/2 8,327 187,357 ROLLINS ROL N 24 24 7/8 - 7/8 - 3.51 36 1/2 19 1/4 12.916 309,984 RUST CRAFT RUS A 20 1/2 20 1/2 .00 33 3/4 20 2,350 48,175 SAN JUAN RACING SJR N 14 7/8 15 3/4 - 7/8 - 5.55 23 3/4 14 7/8 2,153 32,025 SCHERING- PLOUGH SGP N 149 3/4 145 1/8 + 4 5/8 + 3.18 151 1/2 130 25,471 3,814,282 SONDERLING SDB A 11 3/8 10 3/4 5/8 + 5.81 16 3/8 10 1/2 1,005 11,431 TECHNICAL OPERATIONS, INC. TO A 8 3/4 8 1/2 + 1/4 + 2.94 13 1/2 8 1/4 1,386 12,127 TIMES MIRROR CO. TMC N 18 3/8 19 7/B - 1 1/2 7.54 25 7/8 18 3/8 31.080 571,095 TURNER COMMUNICATIONS* O 5 5 .00 6 4 7/8 1,486 7,430 WASHINGTON POST CO. WPO A 24 1/2 25 - 1/2 - 2.00 37 24 4,818 118,041 WHOM CORP.* 0 20 23 - 3 13.04 23 14 589 11,780 WOMETCO WON N 15 1/8 14 1/4 + 7/8 + 6.14 19 3/8 13 6,073 91,854

TOTAL 8,434,991 Cable 272,908

AMECO ACO O 7/8 7/8 .00 3 7/8 1,200 1,050 AMERICAN ELECTRONIC LABS AELBA O 2 3/4 2 7/8 I/8 4.34 3 5/8 2 1/2 1,726 4,746 AMERICAN TV E COMMUNICATIONS AMTV O 33 1/2 33 3/4 1/4 .74 39 30 1/2 2,856 95,676 BURNUP E SIMS BSIM O 24 3/4 23 3/4 + 1 + 4.21 31 3/4 23 3/4 7,510 185,872 CABLECOM- GENERAL CCG A 5 1/4 5 1/4 .00 8 7/8 4 7/8 2,472 12,978 CABLE FUNDING CORP.* CFUN 0 6 3/4 7 1/4 1/2 - 6.89 8 1/8 5 3/4 1,733 8,322 CABLE INFORMATION SYSTEMS* O 1 1/2 .00 2 1/2 1 1/2 955 1.432

Broadcasting Apr 161973 49 Approx. Total market shares capital!- Stock Closing Closing Net change % change 1973 out zatlon symbol Exch. April 11 April 4 In week In week High Low (WO) (000)

CITIZENS FINANCIAL CORP. CPN A 6 7/8 6 5/8 + 1/4 + 3.77 9 1/2 6 1/2 2,416 16,610 GOMCAST CORP. 0 4 3/4 4 5/8 + 1/B + 2.70 5 3/8 4 1/4 1,280 6,080 COMMUNICATIONS PROPERTIES COMU 0 5 7/8 6 - 1/8 - 2.08 9 3/4 5 3/4 1,917 11,262 COX CABLE COMMUNICATIONS CXC A 24 3/8 24 3/4 - 3/8 - 1.51 31 3/4 20 1/4 3,556 86.677 CYPRESS COMMUNICATIONS* CYPR 0 .00 18 1/4 13 2.732 35.516 ENTRON ENT A 2 1/2 2 1/2 .00 9 1/4 2 1/2 1,358 3,395 GENERAL INSTRUMENT CORP. GRL N 19 3/4 18 3/4 + 1 + 5.33 29 1/2 17 1/4 6,503 128,434 GENERAL TELEVISION INC.* 0 3 1/2 3 1/4 + 1/4 + 7.69 4 1/2 3 1/4 19000 3.500 HAWKESE COMMUNICATIONS INC. 0 11 11 .00 17 1/2 7 345 3,795 LVO CABLE INC. LVOC 0 7 3/8 7 3/4 - 3/8 - 4.83 11 1/4 7 3/8 1,466 10,811 SCIENTIFIC -ATLANTA INC. SFA A 11 10 1/2 1/2 4.76 15 3/8 9 917 10.087 STERLING COMMUNICATIONS STER 0 3 3 3/8 - 3/8 - 11.11 4 1/4 2 7/8 2.162 6.486 TELE -COMMUNICATIONS TCOM 0 13 5/8 11 3/4 1 7/8 + 15.95 21 11 3/4 3.866 52.674 TELEPROMPTER TP A 23 1/8 22 3/8 + 3/4 + 3.35 34 1/2 21 1/4 16.513 381.863 TIME INC. TL N 40 5/8 40 1/4 + 3/8 + .93 63 1/4 37 1/2 7.284 295,912 TOCOM TOCM 0 7 3/4 8 3/8 - 5/8 - 7.46 12 1/8 7 3/4 596 4,619 UA- COLUMBIA CABLEVISION INC. UACC 0 10 1/2 10 1/2 .00 15 10 1/4 1.832 19,236 VIACOM VIA N 14 7/8 14 1/2 + 3/8 + 2.58 20 12 1/8 3,931 58.473 VIKOA VIK A 6 1/4 7 - 3/4 - 10.71 9 1/8 5 7/8 2.333 14,581

Programing TOTAL 79,959 1,460.087

COLUMBIA PICTURES CPS N 6 6 .00 9 7/8 5 3/4 6.335 38.010 DISNEY DIS N 93 5/8 91 1/8 + 2 1/2 2.74 173 7/8 88 1/2 28,552 2,673,181 FILMWAYS FWY A 3 1/4 3 3/4 - 1/2 - 13.33 5 3/8 3 1/4 1,877 6,100 GULF + WESTERN GM N 25 3/8 24 1/4 * 1 1/8 + 4.63 35 3/4 23 3/4 16.387 415,820 MCA MCA N 23 5/8 24 - 3/8 - 1.56 34 1/4 23 8.243 194,740 MGM MGM N 19 1/2 19 3/4 - 1/4 - 1.26 24 19 1/8 5.958 116,181 MUSIC MAKERS MUSC 0 .00 2 5/8 1 5/8 534 1.401

TELE -TAPE PRODUCTIONS* 0 1 1/2 1 1/2 .00 1 3/4 1 3/8 2.190 3.285 TELETRONICS INTERNATIONALS 0 7 7 1/4 - 1/4 - 3.44 10 1/2 7 724 5,068 TRANSAMERICA TA N 14 1/8 14 1/8 + .89 17 5/8 13 3/4 67.413 952.208 20TH CENTURY -FOX TF N 8 3/8 8 1/4 + 1/8 + 1.51 12 3/8 8 8,562 71.706 WALTER READE ORGANIZATION MALT 0 .00 1 3/8 7/8 2,203 1,927 WARNER COMMUNICATIONS INC. MCI N 24 1/2 21 + 3 1/2 + 16.66 39 1/8 20 3/8 18,883 462,633 WRATHER CORP. MCO A 11 1/4 12 1/2 - 1 1/4 - 10.00 16 5/8 10 3/4 2.164 24.345 Service TOTAL 170.025 4,966.605

JOHN BLAIR BJ N 9 1/2 8 7/8 + 5/8 + 7.04 13 8 1/2 2,606 24.757 COMSAT CO N 54 53 3/8 + 5/8 + 1.17 64 1/2 51 10.000 540,000 CREATIVE MANAGEMENT CMA A 7 1/8 7 3/8 - 1/4 - 3.38 9 1/2 6 3/4 975 6.946 DOYLE DANE BERNBACH DOYL 0 15 1/2 14 1 1/2 + 10.71 23 1/2 13 3/4 1.984 30,752 ELKINS INSTITUTE ELKN O 3/4 .00 1 1/4 3/4 1,664 1.248 FOOTE, CONE L BELDING FCB N 9 1/2 10 3/8 - 7/8 - 8.43 13 3/8 9 1/8 2.152 20,444 CLINTON E. FRANK INC.* 0 9 8 3/4 + 1/4 * 2.85 11 1/2 8 1/2 720 6,480 GREY ADVERTISING GREY O 13 1/4 12 1/2 3/4 + 6.00 17 1/4 11 1/4 1,200 15.900 INTERPUBLIC GROUP IPG N 19 1/4 19 5/8 - 3/8 - 1.91 25 3/8 17 1/4 2.587 49,799 MARVIN JOSEPHSON ASSOCS. MRVN 0 13 1/2 13 1/2 .00 18 1/2 13 1/2 825 11,137 MCCAFFREY E MCCALL* 0 8 1/2 9 1/4 - 3/4 - 8.10 10 3/4 8 1/2 585 4,972 MCI COMMUNICATIONS MCIC 0 5 3/4 6 1/8 - 3/8 - 6.12 8 3/4 5 3/4 11,810 67.907 MOVIELAB MOV A 1 1/4 1 1/4 .00 1 7/8 11/8 1.407 1,758 MPO VIDEOTRONICS MPO A 3 3/4 3 7/8 - 1/8 - 3.22 4 7/8 2 1/2 540 2,025 NEEDHAM, HARPER C STEERS INC.* NDHMA 0 16 1/2 19 1/4 - 2 3/4 - 14.28 26 1/4 16 1/2 911 15.031 A. C. NIELSEN NIELB 0 36 1/2 36 1/2 .00 40 1/2 35 3/4 10.598 386.827 OGILVY E MATHER OGIL 0 25 1/4 25 1/4 .00 32 1/2 25 1,716 43,329

PKL CO.* PKL 0 1 1/2 1 3/8 + 1/8 + 9.09 2 5/8 1 1/2 778 1,167 J. WALTER THOMPSON JMT N 15 3/4 15 3/4 .00 24 3/4 15 1/2 2,694 42,430 UNIVERSAL COMMUNICATIONS INC.* 0 6 6 1/2 - 1/2 - 7.69 12 1/4 6 715 4,290 WELLS. RICH, GREENE WRG N 12 3/4 12 1/2 + 1/4 + 2.00 21 1/8 12 1.568 19,992

Electronics TOTAL 58.035 1,297.191

ADMIRAL ADL N 11 7/8 12 - 1/8 - 1.04 18 11 1/2 5.813 69.029 AMPEX APX N 5 5 1/8 - 1/8 - 2.43 6 7/8 5 10.875 54.375 CARTRIDGE TELEVISION INC. 0 4 7/8 7 1/4 - 2 3/8 - 32.75 16 1/2 4 7/8 2.083 10,154

CCA ELECTRONICS CCAE 0 1 1/2 1 1/2 .00 3 1 1/4 881 1.321 COLLINS RADIO CRI N 22 5/8 23 1/2 - 7/8 - 3.72 25 7/8 19 1/4 29968 67,151 COMPUTER EQUIPMENT CEC A 2 1/4 2 3/8 - 1/8 - 5.26 2 3/4 2 2,421 51447 CONRAC CAX N 24 23 3/8 5/8 + 2.67 31 7/8 22 1/4 1,261 30,264 GENERAL ELECTRIC GE N 64 1/2 60 3/4 + 3 3/4 + 6.17 75 7/8 60 1/4 182.123 11.746.933 HARRIS -INTERTYPE HI N 33 3/4 34 1/2 - 3/4 - 2.17 49 1/4 33 1/8 6,301 212.658 INTERNATIONAL VIDEO CORP.* IVCP 0 10 10 3/4 - 3/4 - 6.97 14 3/4 10 2.745 27,450 MAGNAVOX MAG N 13 7/8 15 5/8 - 1 3/4 - 11.20 29 5/8 13 7/8 17.685 245,379 3M MMM N 85 1/4 80 5/8 + 4 5/8 + 5.73 88 7/8 79 1/8 113,009 9,6341017 MOTOROLA MOT N 105 1/4 100 1/2 + 4 3/4 + 4.72 138 97 3/4 13,648 1.436,452 OAK INDUSTRIES OEN N 14 1/2 14 1/2 .00 20 1/2 13 7/8 1.638 23,751 RCA RCA N 28 3/8 25 7/8 + 2 1/2 + 9.66 39 1/8 25 5/8 74.432 2,112,008 RSC INDUSTRIES RSC A 1 3/4 1 7/8 - 1/8 - 6.66 2 l/4 1 3/4 3.458 6,051 SONY CORP SNE N 49 46 3/8 + 2 5/8 + 5.66 57 1/4 41 1/8 66,250 3,246,250 TEKTRONIX TEK N 38 1/2 35 7/8 + 2 5/8 7.31 53 7/8 35 1/2 8.162 314,237 TELEMATION TIMT 0 4 4 1/4 - 1/4 - 5.88 4 3/4 4 1,050 4,200 WESTINGHOUSE MX N 38 36 3/8 + 1 5/8 4.46 47 3/8 35 1/4 88.235 3,352030 ZENITH ZE N 41 7/8 40 + 1 7/8 + 4.68 56 39 5/8 19,040 797,300 TOTAL 624.078 33,397.357

GRAND TOTAL 1.286.561 52.039,641

Standard & Poor's Industrial Average 126.41 121.80 +4.61

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over -the -counter bid prices supplied by Merrill Lynch, 1.1-Midwest Stock Exchange 0 -Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner & Smith Inc., Washington. 'Closing prices are for Tuesday

Broadcasting Apr 16 1973 50 Fates & Fortunes®

Media second vice chairman, and Edmund F. Joel Harrison and Richard Levenson, Ball, WIPB(Tv) Muncie, Ind., third vice creative group heads, Kenyon & Eck- chairman. hardt, New York, elected VP's. Jim Roland S. Tremble, VP- finance, Downe Hapeman, account supervisor, K &E, Chi- Communications Inc., New York, name - cago, elected VP. ed executive VP of corporate staff and Martin Cole, network programing execu- service group of Downe, which owns tive, and Alan Klein, account supervisor, 40% of Bartell Media Corp., New York, McCann -Erickson, New York, elected group radio- station operator. VP's. Allen Lee, with KART(AM) Jerome, Idaho, Herbert M. Baum and John M. Kemper, elected president, Idaho State Broad- account supervisors, Needham, Harper & casters Association; Claude Cain, KID -TV Steers, elected VP's. David Francis, Idaho Falls, elected VP, and Dale Peter- writer /producer, Albert J. Rosenthal & Mr. Blum Mr. Rouse son, KCID(AM) Caldwell, elected secre- Co., named copy supervisor, NHS. Millie tary- treasurer. Olson, copywriter, N. W. Ayer & Son, Gerald Blum, head of radio division, Carl Brazell, news director, WNEW(AM) joins NHS in similar capacity. All agen- Pacific and Southern Broadcasting Co., cies in Chicago. and general manager, WQXI -AM -FM At- New York, becomes assistant operations lanta, named executive VP. Jim Rouse, manager, newly created position. Tom Ong, creative director, Clyne -Max- on, named VP -group creative director, controller, WQXI- AM- FM -TV, appointed Warren W. Schwed, director of communi- controller and assistant secretary, P &S. Cunningham & Walsh, both New York. cations, American Bankers Association Dave Clark, group director, P &S is owner of WSAI-AM -FM Cincinnati, both creative and U.S. Catholic Conference, C &W, elected VP. WWDJ(AM) Hackensack, N.J., KKDJ- Washington, joins Corporation for Public (FM) Los Angeles, KIMN(AM) Denver, Broadcasting there as consultant and act- Harry Marks, director, on -air advertis- and KYxI(AM) Oregon City, Ore. in ad- ing director of public information. He ing, CBS -TV, Los Angeles, appointed dition to WQXI- AM- FM -TV. succeeds John R. O'Brien, who returns director, on -air advertising, ABC -TV, Los Angeles. Jack F. Beauchamp, general manager, to U.S. Information Agency as consultant. WBAL -TV Baltimore, elected VP. Barbara Krefetz, audience promotion di- David R. Williams, VP and media di- KYW -TV Philadelphia, joins WRC- rector, Ted Bates it Co., New York, John Catlett, general manager, wCBs -FM rector, TV as administrator of ad- joins Vitt Media International there as New York, returns WBBM -FM Washington to Chica- vertising Heidi Butler VP and senior associate. go in the same capacity. Mr. Catlett and promotion. went to New York from Chicago (where Nelson, editorial consultant, Match In- James P. McCann, he was manager) stitution, Washington, joins WRC -TV as VP and general man- general last summer. administrator of press and publicity. Both are CBS -owned stations. ager, RKO Televi- Ralph Cassanova, district sales manager, sion Representatives, Herbert Mendelsohn, assistant to presi- F. &M. Schaefer Brewing Co., New York, joins Post- Newsweek dent, Metromedia Radio, New York, Stations as director becomes general manager, Metromedia's appointed assistant director of community affairs, WCBS -Tv, New York. of television sales. newly acquired wDHF(FM) Chicago. He succeeds Leonard Phil Watson, general manager and pro- Broadcast Advertising T. Girraputo, VP- gram director of Howard University's sales, promotion and WHVR(FM) Washington, left that station research, named ex- ecutive VP - opera - last Monday (April 9) after apparent Mr. McCann policy differences with school administra- tions for station tion. He has been succeeded by, John group which includes WTOP -AM -FM Paul Simpkins, university administrator. Washington, WPLG -TV Miami, wJxT -Tv Jacksonville, Fla., and WCKY(AM) Cin- Jay E. Gerber, with New York law firm, cinnati (BROADCASTING, March 26). Cravath, Swain & Moore, joins NBC Walter Hart, VP- national manager, New York, as senior counsel. Robert A. sales KTTV(TV) Los Angeles, joins KMBC -TV Hurford, division VP, RCA Records In- ternational, appointed VP, personnel, Kansas City, Mo., as VP and general NBC, succeeding sales manager. Both are Metromedia Richard B. Niles, who stations. was named VP, industrial relations, Mr. Jacoby Mr. Foster Hertz Corp., New York, last January. Robert Schneider, Robert E. Jacoby, president and chief op- national sales mana- Bruce Feldman, with employe -relations erating officer, Ted Bates & Co., has been ger, WTVJ(Tv) Mi- staff, Frito-Lay Inc., joins Metromedia, elected to succeed Archibald McG. Foster ami, and formerly New York, as associate director of labor as chief executive officer. Mr. Foster con- co- founder, Tele- relations. tinues as board chairman. Mr. Jacoby Rep, New York, joins R. William Hubei, legal counsel in gov- had been named president of New York WJAR -TV Providence, ernment relations, National Association agency operations in 1969, executive VP R.I., as general sales of Broadcasters, Washington, resigns to of worldwide agency in 1970 and presi- manager. dent and chief operating officer in 1971. become president, Leisure Time Prop- Jack Yearwood, lo- erties, Orlando, Fla., as of May 1. Dick Marvin, VP- senior creative super- cal sales manager, Elected to board of governors, Public visor, Ted Bates, New York, named KNTv(TV) San Jose, Broadcasting Service, Washington, are: senior VP- creative director. Mr. Schneider Calif., appointed gen- Ralph kogers, KERA -TV Dallas, chair- Charles N. Blakemore, Hal Kome, Ru- as local sales mana ger. man; Sidney L. James, WETA -FM -Tv dolph R. Perz, and James L. Shymkus, Robert W. Allen, With WKAT -AM -FM Mi- Washington, first vice chairman; Mrs. all executive creative directors, Leo Bur- ami Beach, Fla., named general sales Allen Charles, KQED -FM San Francisco, nett Co., Chicago, elected senior VPs. manager.

Broadcasting Apr 16 1973 51 ager, Mohawk -Hudson Council on Edu- William Harold Essex, 68, trained as newspaper- cational Television, Schenectady, N.Y., man but broadcaster for more than 40 years, died joins department of arts and perform- April 11 of apparent heart attack in Winston -Salem, ance as associate producer. N.C., on his way to work at WSJS(AM), station he Richard Briggs, with Metromedia Pro- was associated with for most of his career. Mr. ducers Corp., joins Ervin Zavada Pro- Essex, known affectionately by his friends as ductions, Hollywood television produc- Preach or Preacher, was, at time of his death, tion firm, as VP- program development. president and treasurer of Triangle Broadcasting Jay I. Mitchell, station manager, WBLI- Corp. ( WSJS[AM] and WTQRIFMI, both Winston - di- Salem) and president of Tele -Cable of Winston - (FM) Patchogue, N.Y., and program Salem, cable -television operation. Pioneer In pre- rector, woLI(AM) Babylon, N.Y., assumes senting news on radio, industry activist, commu- additional post, program supervisor, nity- spirited executive, Mr. Essex once said that Beck -Ross Communications stations he'd have been "the most unhappy guy you ever which include, in addition to wall and saw" If his career had taken him into some busi- WGLt, WKMF(AM) and WGMZ(FM) Flint, ness other than broadcasting. Yet, Initially, he Mich. Mr. Essex chose newspaper work as career, working for John Irons, with WKMF- (AM)- WGMZ(FM) nearly 15 years for such newspapers as Hickory (N.C.) Daily Record, Greensboro Flint, Mich., appointed program director. (N.C.) Daily Record and Chicago Daily Times. Along the way he had occasion, in Eric Kulberg, assistant production man- 1927, to present news program (from a newspaper city room) on WNRC(AM) (now ager, WTTG(TV) Washington, appointed WBIGIAMI Greensboro, N.C.). While at the Chicago Daily Times, Mr. Essex be- manager of production. came well known radio newsman, doing capsule -form news shows over WBBM(AM), Robert Allingham, VP -TV programing, the newspaper. He North in as sales then affiliate of returned to Carolina 1939 KTAR -TV Phoenix, appointed group film manager of WSJS, then owned by Piedmont Publishing Co. He eventually ran buyer, television stations division, Com- station as general manager and also was in charge of WSJS-TV (now WXII[TVI) bined Communications Group. Other from Its inception in 1953 until it was sold last year to Multimedia Inc. Mr. Essex CCC stations include: xarv(rv) Denver, served two terms as of North Carolina Association Broadcasters, president of KOCO-TV Oklahoma City, KBLU-TV Yuma, two terms as member of NBC Radio Affiliates executive committee, five as years Ariz., and KARK -TV Little Rock, Ark. (also member of the board of delegates of the NBC Television Affiliates, five two -year see "Changing Hands" this issue). terms as member of the radio board of National Association of Broadcasters, term as chairman of TV board of NAB, and as secretary- treasurer, member of board Jay Maxey, associate director, ICMTV(rv) (since 1958) and of executive committee of Association of Maximum Service Tele- Omaha, appointed producer- writer. casters. He is survived by his wife, Margaret. Casey A. Heckman, with McGraw -Hill 6 Productions, Indianapolis, appointed Robert J. McCarthy, sistant for advertising and promotion, sales manager. VP and Chicago RKO Radio, division of RKO General manager, Major Inc. Broadcast Journalism Market Radio, joins Harry Wilson, senior art director, Ket- WFMF(FM) Chica- Elvin Mills, chief news photographer, chum, MacLeod & Grove, Houston, ap- WLos go as sales manager. -TV Asheville, N.C., named re- pointed creative director. William M. cipient, North Carolina "distinguished Ned Follis, local Kunkel Jr., copy supervisor, appointed citizen award" following his March 28 sales manager, KBUY- associate creative director, KM &G. Mar- rescue of elderly woman from a fire in (AM) Fort Worth, guerite Good, broadcast negotiator, KM- her home. Award, presented April 1 by Tex., appointed gen- &G, Pittsburgh, appointed broadcast su- North Carolina Governor Jim Hols- eral sales manager. pervisor. houser, cites newsman for lifesaving ef- Troy Young, with Earl Littman, president, Goodwin, Dan- fort, involvement in service organizations Mr. McCarthy KBUY, succeeds him nenbaum, Littman & Wingfield, and accomplishments in community re- local Houston sales manager. agency, elected president, Associated Ad- lations in Asheville. William Shearer, with KGFJ(AM) Los vertising Agencies International, associa- Rudy Ruderman, with news department, Angeles, joins KAGB -FM Inglewood, Calif., tion composed of 44 agencies. WNEW(AM) New York, appointed news as VP-general sales manager. director. Programing James Marino, eastern sales manager, Gary Johnson, formerly with KDEF(AM) RKO Television Representatives, New Robert Bailey, associate producer of cul- Albuquerque, N.M., joins KDBW(AM) York, named VP- general manager, New tural affairs, National Public Radio, Minneapolis -St. Paul as news director. York office. Sharonlee Johnson, director Washington, appointed director, newly David McCormick, WCVB- of advertising and promotion, WGMS(AM) created department of arts and perform- news producer, Bethesda, Md., appointed corporate as- ance. Robert Montiegel, program man- Tv Boston, joins NBC News bureau, Cleveland, as executive producer and producer for evening news program, Please send SUBSCRIBER WKYC -TV there. SERVICE Dick Wheeler, news director, KRLD(AM) 1 year $20 Dallas, elected president, United Press Broadcasting 2 years $37.50 newsweekly of broadcasting and allied arts International Broadcasters Association of 3 years $50 Texas. Canada Add $4 Per Year Foreign Add S6 Per Year Andrew S. Fisher, special correspondent, Name Pietism 1972-1973 Cable WQXI, Atlanta, appointed assistant editor/ Sourcebook $8.50 reporter, wcas -TV New York. Company (If payment with order: $7.50) Steve Wilson, with Courier -Tribune, Business Address 1973 Yearbook $14.50 Bloomington, Ind., joins KCBS -AM -FM San [I Home Address (If payment with Francisco, as news editor. order: $13.50) Jerry Condra, KQTV(TV) Clty Stab Zip Payment enclosed news director, Bill me St. Joseph, Mo., joins KovR -Tv Stockton - Sacramento, Calif., as news editor. BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 Max Roby, anchorman, KMGX -TV St. ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old address Louis, joins xsD-TV there in similar ca- including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance. pacity.

Broadcasting Apr ' 6 1973 52 Bill Rees, with ABC Information Net- Glenn Snyder, 81, pioneer radio executive who work, New York, joins WTOL -TV Toledo, was instrumental in building WLS(AM) Chicago Ohio, as anchorman. into what was virtually an Institution for Midwest- James Walker, reporter and producer, ern farmer listeners, died April 10 in Scottsdale, VRAS -TV Louisville, Ky., joins WCAU-TV Ariz., following stroke. Print journalist and space Philadelphia as general assignment re- salesman early in his career, Mr. Snyder found porter. the perfect place for his temperament and inter- Deborah Myers Mathis, formerly re- ests first in farm journalism and then in farm radio. porter, Arkansas Democrat, joins KTHV- After working for such publications as Kimball's (TV) Little Rock, Ark., as reporter. Dairy Farmer in Waterloo, Iowa; Nebraska Farmer In Lincoln and Wisconsin Agriculturalist in Racine, Betty Carrier, newscaster, 12:30 p.m. he joined with patriarchal Burridge D. Butler, him- newscasts, wwJ -TV Detroit, appointed self a pioneer broadcaster. For Mr. Butler, presi- newscaster, 6:00 and 11:00 p.m. news- dent of WLS and Prairie Farmer, Glenn Snyder casts. Jim Forney, with KDKA-AM -FM -TV first worked in advertising department of publica- Pittsburgh, joins wwJ -TV as sportscaster. tion and then, in 1930, became commercial man - Rod Fritz, news director, wCRv(AM) Mr. Snyder (1954 photo) agar of station. So successful was he in radio, Washington, N.J., joins wsuN(AM) St. that in 1931 Mr. Snyder was appointed manager of WLS and six years later was Petersburg, Fla., as newsman. named vice president. There Mr. Snyder stayed, running WLS for some 25 years, during time station originated such nationwide programs as The National Barn Art Kevin, with KHJ- AM -FM -TV Los An- Dance (for NBC) and introduced such country personalities as Gene Autry. A geles, joins KMPC(AM) there as news- short man, little more than five feet tall, Mr. Snyder was in sharp contrast to his man. boss, Burridge Butler, who was taller than six feet. Known for his joking and Herb Holmes, producer and public af- clowning, Mr. Snyder was sincere in his devotion to American farmer, whom he fairs director, noncommercial WUWM -FM pictured sitting at home in evening, dog- tired, and to whom radio provided Milwaukee, joins National Public Radio, valuable service with entertainment programing and farm information. "I know Washington, as newsman. these listeners of ours," he once said. "Their background is mine. I'm one of them." During his broadcast career he participated in ownership of KTUC(AM) Marty Glickman, New York Giants' Tucson, Ariz., and, with Mr. Butler, of KOY(AM) Phoenix. Seven years ago, Mr. play -by-play man, wNEw(AM) New York, Snyder moved to Arizona, following his retirement from active broadcasting. He is appointed to play -by -play duty for New survived by his wife, Helen, and two daughters. York Jets, WOR -AM New York. kee, organization will continue to operate Robert G. Schlenzig, director of opera- Cable but on more limited basis. tions, Northrop Electronics, Norwood, Mass., joins Ampex Corp., Colorado Barry D, Lemieux, VP- operations, Cara- Springs, as plant manager. Ampex manu- vatt, Kleiman Co., CATV programing facturers broadcast and closed- circuit firm, appointed director of corporate de- velopment, Continental Cablevision of Ohio, with responsibility for developing new CATV operations in Dayton -Cin- Helen Hall cinnati area in addition to company's Director; Radio Dept. franchises in Springfield and Fairburn, Fred A. Niles, both Ohio. Communications Centers, Inc. 108 West End Avenue Thomas Gilchrist, Perry Cable Television New York, N.Y. 10023 Co., Riviera Beach, Fla., elected presi- dent, Florida Cable Television Associa- Mr. Satiol Mr. Firestone FREE PROGRAMMING FOR YOUR STATION tion. James A. Hudgens, Orange Cable - vision, Orlando, Ronald D. Harmon, George E. Safiol, VP and general man- Daily 3 Minute Radio Programs Florida Cablevision Corp., Vera Beach, ager, F. W. Sickles division, General from and James Reinsch, Cox Cablevision instrument Corp., New York, elected group VP, entertainment electronics FRED A. NILES, Corp., Ocala, elected VP's. Ralph S. COMMUNICATIONS CENTERS, INC. Hatcher, Communicable, Cocoa Beach, products group. Mr. Safiol succeeds Wil- elected secretary and John Montgomery, liam L. Firestone, elected president, Jer- Live Oak Cablevision, Like Oak, elected rold Corp., General Instrument cable - Check the Programs you want to receive, treasurer. equipment subsidiary (BROADCASTING, April 2). The Helen Hall Show - John J. Santen, manager, Teleprompter One of radio's best known commentators Eugene E. Beyer Jr., staff VP and gen- reports for you- current events, theatre, Corp.'s Newark, Calif., system, appointed film, special events and interesting top eral attorney, RCA Corp., New York, personalities in the news manager of Teleprompter's new CATV named VP and attorney. James system in Oakland, Calif. Donna Mae general Business Briefs - J. Johnson, VP- marketing, RCA, assign- Financial, Investor, Product and Busi- Granton, office manager, Teleprompter's ed additional responsibility for coordina- ness Information Galveston, Tex., CATV system, appoint- tion of RCA's "SelectaVision" home ed manager, La Marque, Tex., system. Let's Talk Show- video player /recorder activities. Edie Carroll discusses subjects that range from Apples to Zodiac David L. Randolph, director of engineer- Frank Roide, VP and secretary- treasurer, ing, communication center, Bradley Uni- Schafer Electronics Corp., Goleta, Calif., Broadcasters Book- versity, Peoria, Ill., joins Complete Chan- Script Service with one minute infor- broadcast equipment manufacturer, nam- mative releases nel TV Inc., Madison, Wis., as director ed executive VP. of engineering for CATV system under construction there. Robert J. O'Neil, senior VP- marketing and sales, Admiral Corp., East Ruther- Name ford, N.J., elected VP- marketing, en- Equipment & Engineering tertainment- products group, GTE Syl- George S. Dietrich, executive director - vania Inc., Batavia, N.Y. station secretary, Association for Broadcast En- David Grover, TV system engineer, RCA, gineering Standards, retires following Cherry Hill, N.J., joins WNEM -TV Bay heart attack. According to president, City- Saginaw -Flint, Mich., as assistant Address George R. Comte, WTMJ Inc., Milwau- chief engineer.

Broadcasting Apr 16 1973 53 television products and tape recorders in G. William Sheridan, with WRNG(AM) executive with TV network sales and Colorado Springs. North Atlanta, Ga., joins American Re- was promoted to VP, Detroit sales, in search Bureau, Atlanta, as Southern 1966. He assumed his current post in Allied Fields radio manager. 1969. Surviving are his wife, Arlene, a son and a daughter. Herbert M. Koster, director of Office of Robert S. Scott, director of Washington Public Affairs, U.S. Department of Com- office, Aerospace Corp., joins United James F. Jae Jr., 51, general manager, merce, Washington, named director of States Information Agency there as as- KHMO(AM) Hannibal, Mo., died March university relations, Rensselaer Poly- sistant director for motion pictures and 29 at his home in Hannibal of apparent technic Institute, Troy, N.Y. He was television. heart attack. Mr. Jae had been manager newscaster for KDKA -TV, Wtic -TV Pitts- of station for 16 years and was presi- burgh in sixties and before that was as- Deaths dent of the Missouri Broadcasters As- sociation in sociated with stations in New York and John A. 1969. He is survived by his Dewaal, 47, VP in charge of wife, Maizie, two daughters and one son. Louisiana. central sales, CBS-TV, Chicago, died Gene Taylor, formerly general manager, April 6 while in Greenwich, Conn. Mr. Leslie C. Clucas, 69, chorus director of WLS(AM) Chicago, and w[xY(AM) -wDOK- Dewaal started with CBS in 1955 on NBC -WLS National Barn Dance from (FM) Cleveland, has formed own firm, sales staff of wBBM(AM) Chicago. Fol- 1 933 -1946 and later business manager for Gene Taylor Associates, Los Angeles. lowing year he joined CBS Radio Spot Gene Autry and Pat Buttram, died March Firm will specialize in management direc- Sales, and in 1960 CBS -TV sales. In 31. He is survived by his wife, Evelyn tion for both AM and FM stations. 1963 he went to New York as account and a son.

For the Record.

As compiled by BROADCASTING April 4 change ERP to vis. 575 kw, aur. 105 kw; type Jr.. in Daytona Beach. Fla. (Cowles Florida Broad- trans. to RCA TTU -30B; type ant. to RCA TFU- casting Inc. IWESH -TVI and Central Florida En- through April 10, and based on filings, 241; make changes in ant. structure and change terprises Inc.). TV proceeding, scheduled further authorizations and other FCC actions. HAAT to 605 ft. Ann. March 29. conference for April II (Dos. 19168 -70). Action April 4. Abbreviations: Alt. -alternate. ann.- announced. KPOB -TV Poplar Bluff, Mo. -Seeks CP to ant.- antenna. aur.- aural. aux.- auxiliary. CH- change ERP to vis. 181.5 kw, aur. 19 kw; type Administrative Law Judge Chester F. Naumowicz critical hours. CP -construction permit. 'D-day. trans. to GE TT-24-A driver with TF -I9-A ampli- Jr., in Las Vegas (Western Communications Inc. DA- directional antenna. ERP- effective radiated fier. Ann. March 29. [KORK -TV) and Las Vegas Valley Broadcasting power. khz- kilohertz. kw- kilowatts. LS -local sun- Co.), TV proceeding, granted petition by Las Vegas set. mhz- megahertz. mod. -modification. N-night. Final actions Valley to amend application to modify financial PSA- presunrise service authority. SCA-subsidiary showing for purpose of meeting qualifications issue communications authorization. SH- specified hours. FCC denied two separate requests by United Tele- (Does. 19519, 19581). Action April 4. SSA -special service authorization. STA-special vision Co. and United Television Co. of Eastern temporary authorization. trans.-transmitter. TPO Maryland Inc. for authority to continue to suspend -transmitter power output. U- unlimited hours. operations of WFAN -TV Washington and WMET- Network affiliations vis.- visual. w- watts. "-educational. HAAT- TV Baltimore. respectively (Does. 19336 -38, 18559, height of antenna above average terrain. CARS 18561 -63). FCC directed resumption of operation of ABC community antenna relay station. - stations by July I. Action April 4. Formula: In arriving at clearance payments ABC WKID(TV) Fort Lauderdale, Fla.- Broadcast multiplies network's station rate by a compensation Bureau granted request to operate trans. by remote percentage (which varies according to time of day) New TV stations control from 605 Sheridan Street, Dania, Fla. Ac- then by the fraction of hour substantially occupied tion March 29. by program for which compensation is paid, then Rulemaking action by fraction of aggregate length of all commercial WBTB -TV Newark, N.J. - Broadcast Bureau availabilities during program occupied by network Ami Arbor, Mich. -FCC proposed, in rule - granted CP to replace expired permit for new commercials. ABC deducts 2.05% of station's net- station. Action March 29. making notice, assignment of television ch. 31 as work rate weekly to cover expenses, including pay- first commercial assignment to Ann Arbor. In order ments to ASCAP and BMI and interconnection to make assignment, commission also proposed Actions on motions charges, changing ch. 28 for ch. 31 at Flint, ch. 38 for ch. 22 at Mount Clemens, ch. 46 for ch. 44 at Chief, Office of Opinions and Review, in Norfolk. WBRC -TV Birmingham. Ala. (Taft Broadcasting Port Huron, and ch. 45 for ch. 42, at Saginaw, all Va. (WTAR Radio -TV Corp. [WTAR -TVI and Co.)- Amendment changes network rate to 51,850, Michigan. Action April 14. Hampton Roads Television Corp., TV proceeding, effective Feb. I. granted motion by Hampton Roads and extended Call letter application through June I time to file exceptions to initial KTVK(TV) Phoenix (Arizona Television Co.)- decision (Dots. 18791 -2). Action April 3. Agreement dated Feb, 22. effective April 2 through Louisiana April 2, 1975. replacing earlier agreement dated Educational Television Authority, Administrative Law Judge Byron E. Harrison Baton Rouge, La. -Seeks WLPB -TV. in July 9, 1971. First call right. Network rate $708; Largo. Fla. (WLCY -TV Inc. [WLCY -TVI), TV compensation paid at 30% prime time. proceeding, granted petition by WLCY-TV to amend application to include supplemental owner- WEAT -TV West Palm Beach, Fla. (Gardens Exitsing TV stations ship information concerning parent company, Ra- Broadcasting Co.)- Agreement dated Jan. 24, effec- hall Communications Corp. (Doc. 19627). Action tive Jan 2 through Jan. 2. 1975, replacing earlier Applications April 2. agreement dated July 15, 1971, as amended. First call right. Network rate S235; compensation paid KYAY.TV West Monroe, La. -Seeks CP to Administrative Law Judge Chester F. Naumowicz at 30% prime time. KOCO -TV Oklahoma City (Combined Communi- cations Corp. of Oklahoma Inc.)- Agreement dated Feb. 14. effective Jan. 1 through Jan. 1, 1975. First call right. Network rate $875; compensation paid at 30% prime time. WKPT -TV Kingsport, Tenn. (Holston Valley EDWIN TORNBERG Broadcasting Corp.)- Agreement dated Feb. 14, effective Feb. 28 through Feb. 28, 1975, and re- placing earlier agreement dated April 12, 1971, as amended. First call right. Programs delivered to & COMPANY, INC. WTVK(TV) Knoxville, Tenn. Network rate 5125; compensation paid at 30% prime time.

NBC Formula: NBC pays affiliates on the basis of Negotiators For The Purchase And Sale Of "equivalent hours." Each hour broadcast during full rate period is equal to one equivalent hour. The Radio And TV Stations CATV fraction of total time available for network com- mercials that is filled with such announcements is Appraisers Financial Advisors applied against the equivalent hour value of the program period. Then, after payment on a certain number of hours is New York -60 East 42nd St., New York, N.Y. 10017. 212 -687-4242 waived, the resulting figure Is multiplied by the network station rate. NBC pays West Coast -P.O. Box 218, Carmel Valley, Calif. 93924. 408 -375 -3164 station a stated percentage of that multiplication - minus, usually 3.59% for ASCAP and BMI pay- East Coast --l000 Chesapeake Drive, Havre de Grace, Md. 301.939 -5555 ments. WHNB -TV New Britain, Conn. (Connecticut Television Inc.) -Amendment changes network rate

Broadcasting Apr 16 1973 54 to $758, effective March 1. Final actions (equipment to be leased); first year operating cost WCWB -TV Macon, Ga. (WTVY Inc.)- Antend- $26.058; revenue $35,000. Principals: Russell C. ment changes network rate to $150. effective April KEEP Twin Falls, Idaho -Broadcast Bureau Lash and Frederick L. Madeira (each 50 %). Messrs. 1. granted CP to change ant. -trans. and main studio Lash and Madiera own investment company in location to north side Park Avenue South, east of Dillsburg. Pa. Mr. Lash also has automobile sales WPSD Paducah. Ky. (Paducah Newspapers Inc.) South Washington Street, Twin Falls; increase firm in Carlisle, Pa. (Does. 19087 -88). Ann. March -Amendment changes network rate to $755, effec- tower height. Action April 3. tive May I. WSHY Shelbyville, Ill.-Broadcast Bureau grant- WATE -TV Knoxville. Tenn. (Nationwide Com- ed license covering new station; trans. Action Final actions munications Inc.)- Amendment changes network March 29. rate to $1,100. effective March 1. Grand Junction. Colo. -Mesa Broadcasting Co. WIFF Auburn, Ind.- Broadcast Bureau granted FCC granted 93.1 mhz, 25 kw. HAAT 440 ft. P.O. KWRB -TV Riverton, Wyo. (Chief Washakie TV) CP to make changes in MEOV's; conditions to address 421 Glenwood Avenue, Grand Junction -Amendment extends agreement dated April 18, submit informal request for modified PSA based 81501. Estimated construction cost $29,585; first - 1968, from Jan. 1 for a period of no more than on modified MEOV. Action March 29. year operating cost $3,000; revenue $36,000. Mesa two years. Broadcasting is licensee of KXEL Waterloo, Iowa -Broadcast Bureau grant- KQIL(AM) Grand license Junction and owns KIXX(AM) Provo, Utah. Prin- ed covering use of former main trans. as cipal: John W. Hough (100 owns aux. trans. for aux. purposes %). Mr. Hough CBS only. Action March 29. KVWO -AM -FM Cheyenne, Wyo. He also has interests in KTHS(AM) Berryville, Ark., and in Formula: Same as ABC. WNJR Newark, N.J.-FCC denied petition by Sound Radio Inc., asking reconsideration of FCC KBOA -AM -FM Kennett, Mo. Action March 21. KID -TV Idaho Falls, Idaho (KID Broadcasting action denying petition to dismiss application of Broadcast Bureau Corp.)- Amendment increases network rate to .Chicago-Bogan High School. $339, W.M.E.D. Associates Inc. Sound Radio and 10 w. 50 effective Aug. 19. granted 88.5 mhz, HAAT ft. P.O. address W.M.E.D. are two of nine applicants for facilities 3939 West 79th Street, Chicago 60652. Estimated 4. of WNJR. Action April construction cost $7,000; first -year operating cost WHCU Ithaca, N.Y.- Broadcast Bureau granted $1,000; revenue none. Principals: William J. Scheid, New AM stations CP to change ant.-trans. site to 0.6 mile northwest principal of school, et al. Action March 19. of Mt. Pleasant and Mineah Road intersection, Davidson, N.C. -Trustees of Davidson College. Applications Dryden, N.Y.; ant. 347 ft. (350 overall height Broadcast Bureau granted 90.5 mhz, 10 w. HAAT above ground). Action March 29. ft. Banning, Calif.- Frederick R. Cote. Seeks 1490 60 P.O. address Davidson 28036. Estimated con- khz, 250 w -U. P.O. address 3622 Main Street, WKAL Rome, N.Y. -Chief, complaints and com- struction cost $2,500; first -year operating cost Riverside, Calif. 92501. Estimated construction cost pliance division, informed Herbert L. Skogland, $1,910; revenue none. Principals: Robert A. Currie, $21,894: first year operating cost $20,499; revenue M.D., Rome Hospital and Murphy Memorial Hos- treasurer, et al. Action March 19. $25,000. Principals: Mr. Cote (100 %). Mr. Cote pital, that it did not appear that use of word 'in- owns and operates KOLA(FM) San Bernardino, competent," constituted personal attack as defined Actions on motions Calif. Ann. March 20. by rules. Ann. April 3. Administrative Law Judge David I. Kraushaar Yucapia, Calif. -H. & B Broadcasting Co. Seeks WRKL Spring Valley, N.Y.-Chief, complaints in Lexington Park and Leonardtown, both Mary- 1490 khz. 250 w -U. P.O. address Box 118, Palm and compliance division, denied fairness complaint land (Key Broadcasting Corp. and Sound Media Desert, Calif. 92260. Estimated construction cost by Irving H. Greenwald, former president and Inc.). FM proceeding, on request of Sound Media $13,534; first year operating cost $51,953; revenue chairman of Citizens of Ramapo Civic Association dismissed petition and supplement to petition by $72,000. Principals: Milton C. Holden, Bettee H. Inc., against WRKL. Ann. April 3. Sound Media to amend application in order to Holden. William R. Bailer and Mary Estella Bailer KENR Houston -Broadcast Bureau granted CP submit complete financial proposal to clarify mat- (each 23.75 %). et al. Mr. Holden is employed with to replace expired permit for changes. Action April 4. ters raised in pending petition for enlargement Jennings Hardware, Indio, Calif. Mrs. Holden is of issues filed by Broadcast Bureau (Does. 19410 -1). station manager of KREO(AM) Indio. Mr. Bailer Action April 4. is office manager of KREO. Ann. March 20. Actions on motions Administrative Law Judge Chester F. Naumowicz on motions Chief Administrative Law Judge Arthur A. Glad- Jr. in West Palm Beach, Fla. (Guy S. Erway, et al), Actions stone in Nashua, N.H. (Eastminister Broadcasting FM proceeding, extended all procedural dates by 35 7 Administrative Law Judge Frederick W. Dennis - Corp.). in matter of renewal of license of WOTW- days, and scheduled hearing for May (Dots. 19601- ton in Iowa City (Burns, Rieke and Voss Associates AM-FM in absence of presiding judge, ordered that 4). Action April 2. fact law and Braverman Broadcasting Co., AM proceeding, rroposed findings of and conclusions of be Administrative Law Judge Chester F. Naumowicz on 20, and findings be on presiding judge's own motion, corrected trans- filed or before April reply Jr. in West Columbia and Columbia, both South May 4 19564-5). Action cript (Dos. 19596 -7). Action April 2. filed on or before (Dots. Carolina (Congaree Broadcaster; Inc. and States- April 3. Administrative Law Judge Chester F. Naumowicz ville Broadcasting Co.), FM proceeding, on request Jr. in Vinita, Okla. (Northeast Oklahoma Broad- Administrative Law Judge Chester F. Naumowicz of Broadcast Bureau, scheduled further conference casting Inc. and P B L Broadcasting Co.), AM pro- Jr., in Charleston, W. Va. (Capitol Broadcasting for April 4 (Dots. 19624, 19626). Action April 2. ceeding, granted petition by Northeast Oklahoma Corp. (WCAW]), AM proceeding, on request of record; Administrative Law Judge Chester F. Naumowicz Broadcasting to amend application to report status Chemical City Broadcasting Co., reopened Jr. in West and identified Chemical City's exhibits; rejected one Columbia Columbia, both South of certain litigation (Dots. 19639-40). Action April Inc. and States- record (Doc. 19580). 5. Carolina (Congaree Broadcasters 5. exhibit; closed Action April ville Broadcasting Co.), FM proceeding, identified Congaree Broadcasters' exhibit and received it in Other actions Fine evidence; closed record; ordered that proposed findings of fact and replies are due on April 25 and Review board in Pine Castle -Sky Lake, Fla., AM KMIN Grants, N.M. -FCC ordered KMIN Inc., May 9 respectively (Does. 19624, 19626). Action proceeding, granted motion by Broadcast Bureau licensee, to forfeit $2,000 for willful or repeated April 4. for extension of time through April 23 to file excep- violation of terms of station authorization and tions and supporting brief to initial decision which rules by operating station prior to authorized hours Administrative Law Judge James F. Tierney in proposed grant of application of Hymen Lake for of operation. Action April 4. Easton, Md. (Community Broadcasters Inc. and new AM at Pine Castle-Sky Lake (Doc. 19432). Easton Broadcasting Co.), FM proceeding, granted Action March 26. motion by Easton Broadcasting Co. and extended Call letter applications to April 9, exchange date for engineering exhibits Review board in Iowa City, AM proceeding, de- subject to terms and conditions contained therein; nied petition by Braverman Broadcasting Co., appli- KBVM Lancaster, Calif. -Seeks KKZZ. by separate action, granted request by Community cant for new AM, for addition of issues to deter- Broadcasters and extended date for exchange of whether Burns, Rieke and Voss Associates, WOMN Decatur, Ga.-Seeks WQAK. mine exhibits to April 18 and date for notification of competing applicant for facilities, failed to report KRVC Ashland, Ore. -Seeks KDOV. to May 4 (Does. 19303 -4). Actions March in witnesses all information called for application form, failed 30 and April 2. to report significant changes within 30 days and made material omissions or was lacking In candor New FM stations in representations in application (Dos. 19596-7). Other actions Action April 4. Starts authorized Three Rivers, Mich. -FCC waived rules and ac- Review board in Eupora and Tupelo, both Mis- KMFE(FM) Emmett, Idaho-Authorized program cepted for filing application by Williams County sissippi, AM proceeding, adopted initial decision operation on 101.7 mhz, ERP 790 w, HAAT 500 Broadcasting System Inc. for a new FM on ch. 240 released Nov. 12, 1971, granting application of ft. Action March 8. (95.9 mhz) in Three Rivers. Action April 4. AM at Tri County Broadcasting Co. for new Review board in West Palm Beach, Fla., FM on 710 khz, 500 w -D. Board denied compet- Moscow, Idaho -Authorized program Eupora KRPL-FM proceeding. added issues possible traf- (Does. 19026 -7). 103.9 mhz, 180 w, HAAT 990 concerning ing application of Radio Tupelo operation on ERP ficking in broadcast licenses and possible violation Action March 21. ft. Action Feb. 22. of FCC full disclosure rules by Guy S. Erway, one for Call letter application WZRO(FM) Pekin, 111.- Authorized program op- of applicants in hearing on competing requests eration on 104.9 mhz, ERP 3 kw, HAAT 265 ft. new FM at West Palm Beach (Does. 19601-4). Capitol Broadcasting Corp., Steubenville, Ohio Action March 12. Sun Sand and Sea Inc., a competing applicant, had - asked for issues. Action April 2. Seeks WLIT. Bowling Ky.-Authorized W DNS(FM) Green, Duncan, proceeding, program operation on 98.3 mhz, ERP 3 kw, HAAT Review board in Okla., FM Hagara, applicant 300 ft. Action March 9. granted petition by William S. for new FM in Duncan, to add financial issues Existing AM stations WTJM(FM) Pineville, Ky.-Authorized program against Duncan Broadcasting Co., competing appli- operation on 106.3 mhz, ERP 350 w, HAAT 750 ft. cant for facilities (Dots. 19651 -2). Action March 30. Applications Action Feb. 23. WNUS Chicago -Seeks CP to change MEOV's WBLM(FM) Lewiston, Me.-Authorized program Rulemaking action for daytime and nighttime patterns. Ann. April 5. operation on 107.5 mhz, ERP 30 kw, HAAT 610 ft. Action Feb. 16. FCC amended FM table of assignments to assign WITZ Jasper, Ind. -Seeks CP to change ant, sys- Montpelier, Authorized ch. 240A to Salem, Ark.; ch. 272A to Brecken- tem and increase tower height. Ann. April 9. WVEP(FM) East Vt.- ridge, Colo., and ch. 228A to Berne, Ind. (Doc. operation on 88.3 mhz, TPO 10 w. Action program 19535). Changes are effective May 17. Action WFAG Farmville, N.C.-Seeks CP to increase March 5. tower height and increase radiated field and add April 4. FM ant. Ann. April 9. decision Initial Call letter applications WESC Greenville, S.C.-Seeks CP to change Law Judge James ant. 5. Sun City, Ariz.-Administrative MEOV's of CH DA Ann. April F. Tierney, in initial decision, granted application Grambling College, Grambling, La.- -Seeks WHLF South Boston, Va. -Seeks CP to increase of Sun City Broadcasting Corp. for new FM on KGSR(FM). tower height to 303 ft. and folded unipole. Ann. 106.3 mhz, 3 kw, HAAT 7 ft. P.O. address Box 55, April 5. Sun City 85351. Estimated construction cost $5,159 (Continued on following page)

Broadcasting Apr 16 1973 55 reau granted license covering changes; ERP 2.0 kw; ant. height 370 ft. Action March 30. Summary of broadcasting a WTRY -FM Albany, N.Y. -Broadcast Bureau FCC, March 31, 1973 granted mod. of license covering change of studio Compiled by location and remote control to WTRY(AM) site Not near Rosendale Road, eight miles northwest of Troy On air Total on air Total and Niskayana, both New 'York. Action April 3. Licensed STA' CP's on air CP's authorized WWOM(FM) Albany, N.Y.- Broadcast Bureau granted license covering new FM; trans.-studio Commercial AM 4,366 5 14 4,385 47 4,432 location redesignated as Dennis Terrace; ERP 3 Commercial FM 2,386 2 46 2.434 113 2,547 kw; ant. height 300 ft. Action March 29. Commercial TV -VHF 504 1 6 511 10 522 WIICU -FM Ithaca, N.Y.- Broadcast Bureau Commercial TV -UHF 185 o 6 191 52 243 granted CP to change trans. location to 0.6 mile Total commercial TV 689 12 702 62 765 northwest of Mt. Pleasant and Mineah Road inter- section, Dryden. N.Y.; install new ant.; change Educational FM 558 D 22 580 89 669 TPO; ERP 26 kw; HAAT 880 ft.; remote control Educational TV -VHF 87 D 5 92 0 92 permitted from main studio at 212 East State Street, Educational TV -UHF 123 o 10 133 7 140 Ithaca. Action March 29. Total educational TV 210 0 15 225 7 232 WGUC(FM) Cincinnati -Broadcast Bureau grant- ed license for changes; ERP 18.5 kw; ant. height 600 ft. Special temporary authorization. Action March 30. WRKC(FM) Wilkes-Barre, Pa.- Broadcast Bu- reau granted license covering changes in trans. and coordinates; ERP 440 w.; ant. height minus 470 ft. University of Maine, Portland, Me. -Seeks WWGC(FM) Carrollton, Ga.- Broadcast Bureau Action March 30. WMEA(FM). granted license covering new station; TPO 10 w. WBEU -FM Beaufort, S.C.- Broadcast Bureau Empire Inc., McComb, Miss. -Seeks WTBI(FM). Action April 4. granted license covering changes; trans.- studio loca- tion redesignated 3040 West Boundary Street, Beau- John L. Labay, Columbus, Tex KULM- WCRY -FM Macon, Ga.- Broadcast Bureau grant- -Seeks ed CP to replace expired permit. Action March 30. fort; ERP 18 kw; ant. height 225 ft., above ground (FM). height 245 ft. Action April 4. WVVS(FM) Valdosta, Ga.- Broadcast Bureau Portsmouth Public Schools, Portsmouth, Va- KHCB-FM Houston- Broadcast Bureau granted Seeks WNHS(FM). granted license covering changes: ERP 180 w.; ant. height 68 ft., above ground height SO ft. Action license covering changes; ERP 100 kw; ant. height Wayne County Board of Education, Fort Gay, April 4. 370 ft., above ground height 440 ft. Action April 4. W. Va -Seeks WFGH(FM. KMFE(FM) Emmett, Idaho -Broadcast Bureau KBCS(FM) Bellevue, Wash.- Broadcast Bureau granted license covering new station; ERP 790 w.; granted license covering new station; trans.; ant. ant. height 500 ft., above ground height 89 ft. height above ground 100 ft. Action April 4. Existing FM stations Action April 4. WJGF(FM) Romney, W. Va.- Broadcast Bureau KRPL -FM Moscow, Idaho-Broadcast Bureau gr0anted license covering new station. Action March Final actions granted license covering new station; studio loca- tion redesignated North Almon Extension at north WHCR(FM) Montgomery, Ala.- Broadcast Bu- Call letter reau granted license covering redesignation of trans: edge of city limits, Moscow; ERP 180 w.; ant. app;ications height 990 ft.; TPO; remote control permitted from studio location to 1500 East Fairview Avenue, studio KKNU(FM) Fresno, Calif.-Seeks KKYS(FM). Montgomery; ant. height above ground 100 ft. location. Action April 2. Action April 4. WNIB(FM) Chicago- Broadcast Bureau granted WKES(FM) Chattanooga -Seeks WMBW(FM). KADL -FM Pine Bluff, Ark.-Broadcast Bureau CP to change trans. location to 200 East Randolph WBTM -FM Danville, Va. -Seeks WAKG(FM). granted license covering new station; ERP 25 kw; Street, Chicago; install new trans.; install new ant. height 145 ft. Action March 29. ant.; make changes in ant. system (increase height); change TPO; ERP 850 w.; HAAT 1,190 Modification of CP's, KAGB -FM Inglewood, Calif. -Broadcast Bureau ft.; remote control from main studio at 25 East granted CP to change studio location and remote Chestnut Street, Chicago. Action April 3. all stations control to 9920 La Cienega Boulevard, Inglewood; change frequency monitor and modulation monitor. WSCH(FM) Aurora, Ind -Broadcast Bureau WRMA Montgomery, Ala. -Broadcast Bureau Action April 4. granted CP to install new alt. main trans. Action granted mod. of CP to increase MEOV's. Action April 3. March 29. KRSA -FM Salinas, Calif.-Broadcast Bureau granted license covering changes; ERP 910 w; ant. KBRA(FM) Wichita, Kans. -Broadcast Bureau KPIX(TV) San Francisco - Broadcast Bureau height 2.420 ft. Action April 4. granted license covering aux. trans.; ERP 2.6 kw; granted mod. of Cl' to extend completion date to ant. height 380 ft., above ground height 420 ft. Sept. 29. Action March 29. KTYD(FM) Santa Barbara, Calif.- Broadcast Bu- Action April 4. reau granted license covering changes; ERP 34 kw; WMOD(FM) Washington - Broadcast Bureau ant. height 550 ft. Action March 30. WBLM(FM) Lewiston, Me- Broadcast Bureau granted mod. of CP to extend completion dates granted license covering new station; trans.-studio- to Oct. 5 for changes in main trans. and ant. WAMU -FM Washington Broadcast Bureau and in aux. trans. and ant. Action March 30. granted CP to install new ant.;- change TPO; ERP remote control location: RFD 3t2. Sabattus and Litchfield, Me., redesignated; ERP 30 kw; ant. WWOK Miami -Broadcast Bureau granted mod. 50 kw; HAAT 500 ft.; remote control permitted height 610 ft.; ant. height above ground 300 ft. from main studio on American University Campus, of CP to increase height of number four tower to at Massachusetts and Nebraska Avenues, N.W., Action April 4. 494 ft. and add FM ant.; conditions. Action, Washington. Action March 30. WCMU -FM Mount Pleasant, Mich. -Broadcast March 29. Bureau granted license covering changes; ERP 100 WGNU Granite Ctiy. III. Broadcast Bureau WAXY(FM) Fort Lauderdale, Fla.-Broadcast height 420 - Bureau granted CP to change transmission line; kw; ant. ft. Action March 30. granted mod. of CP for extension of completion change ERP 100 kw hor., 98 kw vert.; add DA. KHAT(FM) Lincoln, Neb.- Broadcast Bureau date for changes to June 16. Action March 30. Action April 3. granted license covering new station; studio loca- WQTV(TV) Boston -Broadcast Bureau granted WDBO -FM Orlando, Fla.- Broadcast Bureau tion redesignated 56th Broadcast Lane, Lincoln; mod. of CP to change ERP to vis. 398 kw; aur. granted CP to install new ant.; change TPO; ERP ERP 2.9 kw; ant. height 145 ft.; above ground 79.4 kw; trans. and studio location to Prudential 96 kw; HAAT 1,110 ft.; remote control from height 200 ft. Action April 4. Center, Boston; type trans.; type ant.; make WDBO -TV studio at 750 North Texas Avenue, KNIS(FM) Carson City, Nev.- Broadcast Bureau changes in ant. structure; HAAT 720 ft.; granted Orlando. Action March 30. granted license covering changes; studio and remote mod. of CP to extend completion date to Sept. 30. Action March 30. WUOG(FM) Athens, Ga.- Broadcast Bureau control: 6363 Highway 50E, Carson City; ERP granted license covering new station; ERP 3.2 kw; 60 kw; ant. height 2,150 ft. Action April 4. WRPM Poplarville, Miss.- Broadcast Bureau ant. height 145 ft. Action April 4. WSOU -FM South Orange, N.J. -Broadcast Bu- granted mod. of CP for extension of completion date to Sept. 15. Action April 4. KGLM-FM Anaconda, Mont. -Broadcast Bureau granted mod. of CP for new station to extend completion date to Sept. 30. Action March 30. KENO Las Vegas -Broadcast Bureau granted mod. of CP to make changes in nighttime DA pat- tern; delete condition re proof of performance, and amend license application filed Nov. 2 1972, to SAVE ON TELEPHONE show new CP number. Action March 29. WNJM(TV) Montclair, N.J.- Broadcast Bu- reau granted mod. of CP to extend completion date EXPENSE with to Sept. 29. Action March 29. WNJB(TV) New Brunswick N.J.-Broadcast CCA REMOTE PICK UP Bureau granted mod. of CP to extend completion date to Sept. 29. Action March 29. and STUDIO WHOM New York- Broadcast Bureau granted mod. of CP for extension of completion date to CCA SOLID STATE 40 WATT HI July 6; granted mod. of CP for extension of com- TRANSMITTER LINKS CCA SOLID STATE STUDIO - pletion date for changes, alt. main trans., to July 6. FIDELITY TRANSMITTERS TRANSMITTER LINKS avail- Action April 4. AND RECEIVERS permit you to Send this advertisement able for 200 Mc, 300 Mc, 450 originate from WIBQ(FM) Utica. N.Y. - Broadcast Bureau programs for more information Mc and 900 Mc. 10 Watts out granted mod. of CP for extension of time for new remote locations designed - CCA ELECTRONICS CORPORATION put High Fidelity good for station to Oct. 1. Action March 30. for 11 5VAC or mobile use. 716 Jersey Avenue Mono or composite input. WISE Asheville, N.C. -Broadcast Bureau grant- Three inputs with mixing - Gloucester City, N. J. 08030 Plug-in modular construction. ed mod. of CP for extension of completion date 15 Kc response. (609) 456-1716 for changes, alt. main -aux. trans., to Aug. 12. Ac- tion April 4. WOSU -TV Columbus, Ohio- Broadcast Bureau

Broadcasting Apr 161973 56 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926 - COHEN and DIPPELL, P.C. PAUL GODLEY CO. & ASSOCIATES Atlantic Research Corporation Consulting Engineers CONSULTING ENGINEERS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.J. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354 -2400 347 -1319 Washington, D.C. 20004 Phone: (201) 746 -3000 Washington, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE, Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 1703) 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 347 -8215 Member Member AFCCE Member AFCCE Member APODE AFCCE

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VIR JULES COHEN CARL E. SMITH N. JAMES JOHN B. HEFFELFINGER ASSOCIATES CONSULTING RADIO ENGINEERS & CONSULTING RADIO ENGINEERS Applications and Field Engineering Suite 716, Associations Bldg. 8200 Snowville Road Computerized Frequency Surveys 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526 -4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFOCE Member AFCCE Member AFCCE

E. Harold Munn, Jr., ROSNER LAMB, INC. JOHN H. MULLANEY MERL SAXON CONSULTING RADIO ENGINEER & Associates, Inc. Communications Consulting CONSULTING RADIO ENGINEER Consultants and Engineering 9616 Pinkney Court Broadcast Engineering 622 Hoskins Street Box 220 250 West 57th Street Potomac, Maryland 20854 Lufkin, Texas 75901 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone: 517- 278.7339 (212) 246 -3967 Member AFCCE 634 -9558 632 -2821

CHU ASSOCIATES, INC. SPOT YOUR FIRM'S NAME HERE Telecommunications Division DAWKINS ESPY contact AM- FM- TV -CArV Consulting Radio Engineers fo Be Seen by 120,000' Readers - BROADCASTING MAGAZINE among them, the decision making sta- Applications - Facilities Planning Applications /Field Engineering Field Surveys and Proofs tion owners and managers, chief engi- 1735 DeSales St. N.W. Appraisals P.O. Bos 3127- Olympic Station neers and technicians--applicants for Washington, D. C. 20036 am fm tv and facsimile facilities. 800 Fesser St., El Cavan, Ca. 92020 Beverly Hills, Calif. 90212 for availabilities (714) 4429459 '1970 Readership Survey showing 3.2 TWX 910 331 1178 213.272.3344 readers per copy. Phone: (202) 638 -1022

COMMERCIAL RADIO CAMBRIDGE CRYSTALS APPLIED VIDEO MONITORING CO. PRECISION FREQUENCY ELECTRONICS, INC. Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS, AM -FM -TV SPECIALISTS FOR AM -FM -TV BOX 25, Brunswick, Ohio 44212 Monitors Repaired 8 Certified (216) 225 -4443 103 S. Market St. 445 Concord Ave. Directory Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 SYSTEMS DESIGN -INSTALLATION Phone (816) 524.3777 Phone (617) 876 -2810 SERVICING -EQUIPMENT BROKERAGE granted mod. of CP to extend completion date to Scipio, both Utah- Broadcast Bureau granted licenses Reynolds holds interests in KORK -TV Las Vegas Sept. 29. Action March 29. covering VHF translators for changes and to specify and KOLO -AM -TV Reno, both Nevada, and KFSA - WPNW Eugene, Ore. -Broadcast Bureau granted type of trans., amplifier, 10 w. Action March 30. (AM) Fort Smith and KBRS(AM) Springdale, mod. of CP to employ towers one and two for K65AD Summit county. Utah -Broadcast Bureau both Arkansas. Buyer: Channel Seven inc. (100 %). daytime ant. Action March 29. granted license covering new UHF translator. Ac- Channel Seven Inc., licensee of KLTV(TV) Tyler, tion March 30. Tex., and KORN -TV Mitchell, S.D., is principally KAGM(FM) Klamath Falls, Ore.- Broadcast owned by estate of Lucille Buford (43 %). Action Bureau granted mod. of CP to change trans.; K59AF, K61AB and K63AC, all Summit county, April 4. change ant.; change ERP 26.5 kw; HAAT 360 ft. Utah -Broadcast Bureau granted licenses covering Action April 4. new UHF translators. Action March 30. KAZA(AM) Gilroy, Calif. -FCC denied petition to deny filed by Don Goodman, Lucio Bernabe and WAMB Donelson, Tenn.-Broadcast Bureau KO9KP Toquerville, Utah -Broadcast Bureau Fred Villasenor and granted assignment of license granted mod. of CP for extension of completion granted license covering new VHF translator. Ac- from South Valley Broadcasters to Radio Fiesta date to Aug. 27. Action April 4. tion March 30. Corp. for $522,500. Sellers: Richard E. and Nancy WNOR -FM Norfolk, Va. - Broadcast Bureau WOSAS Charlotte Amalie and St. Thomas. both Ryan, Florence S. Barker, Eugene Hogan, Don R. granted mod. of CP to extend time for completion Virgin Islands -Broadcast Bureau granted license Pickens and Terry D. Lloyd. South Valley is li- to Oct. 13. Action March 30. covering new VHF translator. Action March 30. censee of KPER(FM) Gilroy. Buyers: J. D. Williams, president, and Olen Hayes (each 37.5 %) WNST Milton W. Va.-Broadcast Bureau granted K09KN and K13LH, both Dryden, Wash- and Ines Castillo (25 %). Mr. Williams is retired. mod. of CP for extension of completion date to Broadcast Bureau granted licenses covering new Mr. Hayes owns Land Sales & Development of Sept. Action 22. March 30. VHF translators. Action March 30. Upland, Calif., real estate firm. Mr. Castillo is em- K6OAE Soap Lake, Ephrata and Wilson Creek, ployed by community organization in San Jose, Translators all Washington- Broadcast Bureau granted license Calif. Action March 29. covering new UHF translator. Action March 30. WCLB(AM) Camilla, Ga.- Broadcast Bureau Actions KO9LA, K1ILG and K13LP, all Skykomish, granted transfer of control of Capel Broadcasting Wash. -Broadcast Bureau granted licenses covering Co. from Russell A. Browne and Emerson W. K09KF San Ardo and Bradley, both California - new VHF translators. Action March 30. Browne (together, 6635% before, none after) to Broadcast Bureau granted license covering new VHF Charlie L. Browne (33[95% before, 100% after). translator. Action March 30. KO7KS and KO9LF, both South Park, Wyo.- Consideration: $67,322. Principal: Charlie Browne Broadcast Bureau granted licenses covering new is president of station. Action April 3. KO8HJ Orleans, Calif.-Broadcast Bureau granted VHF translators. Action March 30. license-covering new VHF translator. Action March WSLG(AM) Donaldsonville, La.- Broadcast Bu- 30. reau granted assignment of license from R. E. Hook, trading as Ascension Parish Broadcasting KI21U Stateline and Meyers, both California - Ownership changes Co. to Ascension Parish Broadcasting Co. for Broadcast Bureau granted license covering new $40,000. R. E. Hook, sole owner, is forming cor- VHF translator. Action March 30. Applications poration in which he and Carl Sauceman will own K56AB Bonners Ferry, Idaho- Broadcast Bureau WFPR(AM) Hammond, La. -Seeks transfer of 50% each. Mr. Hook owns WRAG(AM) -WWAG- granted license covering new UHF translator. control of Airweb Inc. from Robert, Katherine and (FM) Carrollton, Ala. He has interests in WRUS- Action March 30. Richard Boeker (as group, 6635% before, none AM-FM Russellville, Ky.: WKIZ(AM)- WFYN -FM after) to John A. Chauvin (3345% before, 100% Key West, Fla.; KRUS-AM -FM Ruston, La.; WIOAR Louisa, Ky.-Broadcast Bureau granted WRAG(AM)- WQST(FM) Forest, Miss. He also license covering new VHF translator. Action March after). Consideration: $300,000. Principal: Mr. Chauvin is manager of WFPR. Ann. March 26. owns 90% of Seemore TV Co., cable operator serv- 30. ing Bastrop, La., and Philadelphia, Miss., and has K65AB Appleton, Minn. -Broadcast Bureau WKOP -AM -FM Binghamton, N.Y. -Seeks trans- interests in other cable systems. Mr. Sauceman is granted license covering new UHF translator. fer of control of Binghamton Broadcasters Inc. general manager of WSLG(AM) and has minority Action March 30. from Andrew and Doris M. Jarema (100% before, interest in WMAG(AM)- WQST(FM) Forest. Ac- none after) to Royal Industrial Corp. (none before, tion April 3. K69AJ Silver Bay, Minn. -Broadcast Bureau 100% after). Consideration: $449,800. Principal: WSOO(AM) Ste. granted license covering new UHF translator. Charles P. LeMieux Jr., president (100%). Mr. Sault Marie, Mich. -Broadcast Action March 30. LeMieux is president and stockholder Bureau granted assignment of license from Patterson of Tennex Communications Inc. to Miami County Broadcasting K65AC Ely, Nev- Broadcast Bureau granted Corp. of America Inc., sporting goods firm, and Nineteen Corp., real estate firm, both in Norwalk, Co. for $225,000. Seller: estate of Walter S. Patter- license covering new UHF translator. Action March son. Buyer: Richard E. Hunt (100 30. Conn. Royal Industrial is licensee of WELM(AM) %). Mr. Hunt Elmira, N.Y. owns WCBY -AM-FM Cheboygan, Mich. He also Simultaneously, seeks assignment of owns 50% of WPTW K78DB Weed Heights, Nev.- Broadcast Bureau license of WKOP -FM to WAAL Radio Inc. -AM -FM Piqua, Ohio. Action for April 3. granted license covering new UHF translator. 5110.000. Buyers: George and Charlotte Gray (to- Action March 30. gether 75 %), et al. Mr. Gray owns WAAB(AM)- KHDN(AM) Hardin Mont. Broadcast Bureau W62AA New York -Broadcast Bureau granted WAAF(FM) Worcester and WGCY(FM) and granted assignment of license from Hardin Broad- license covering new UHF translator. Action April WBSM(FM). both New Bedford, all Massachusetts. casting Co. to Big Horn Broadcasting Inc. for 4. Ann. March 26. 553,500. Sellers: J. D. Kelly, president, et al. Buyers: Merlyn J. Hedin (6635 and Alfred E. KO8HF, KIOHY, and K12IK, all Dale, Ore. - WBUZ(AM) Fredonia, N.Y.-Seeks assignment %) Broadcast Bureau granted licenses covering new of license front Dunkirk- Fredonia Broadcasting Sargent (33195 %). Mr. Sargent is sales manager of VHF translators. Action March 30. Inc. to Catoctin Broadcasting Corp. for $80,000. KHDN. Mr. Hedin, former licensee of KCRT(AM) Sellers: H. K. Williams, president, et al. Buyer: Trinidad, Colo., is travel coordinator. Action April K69AH The Dalles, Ore, and Goldendale, Wash. Lauren A. Colby, president (100 %). Mr. Colby, 3. -Broadcast Bureau granted license covering new an attorney in Washington, owns 90% of WTHU- UHF translator. Action March 30. KXLO(AM) Lewiston, Mont. -Broadcast Bureau (AM) Thurmont, Md. Ann. March 26. granted transfer of control of KXLO Broadcast K121P Elk Bend, Ore.- Broadcast Bureau granted WLFH(AM) Little Falls, N.Y. -Seeks assign- Inc. from David L. Sather (50% before, none after) license covering new VHF translator. Action March ment of license from WLFH Inc. to RBT Broad- and Lewis G. Boucher (50% before, 25% after) to 30. casting Corp. for $175,000 plus assumption of Fred Lark (none before, 75% after). Consideration: liabilities. Sellers: Leonard F. Auerbach, president, $130,832. Principal: Mr. Lark, formerly sales man- K02HE Elkton, Ore. -Broadcast Bureau granted ager of KVOW(AM) Riverton, Wyo., is general license covering et al. Buyers: Klem and Teresa Walters (together new VHF translator. Action March 100 Walters is manager of Lark Enterprises Inc., farming- ranching 30. %). Mr. employed by Goodyear Tire and Rubber Co., Hempstead, N.Y. Mrs. Walters is company. Action April 3. K77BY Beach, nurse. Ann. March 26. Gold Ore.-Broadcast Bureau WTNJ (AM ) Trenton, N.J.- Broadcast Bureau granted CP to change type of trans. and increase WMOC(AM) Chattanooga-Seeks assignment of granted assignment of license from Delaware Valley output power to 100 w for UHF translator. Action license from Dick Broadcasting Co. Inc. of Ten- Broadcasting Co. to Marketing Survey and Research March 30. nessee to Robert A. Mayer for $500,000. Sellers: Corp. Inc. for $259,375. Sellers: Edward R. Coss - K68AJ Hood River, Ore. and Bingen and White C. Alfred Dick, vice president, et al. Dick Broad- man. vice president, et al. Buyers: Jeanne and Salmon, both Washington -Broadcast Bureau casting is licensee of WIVK-FM Knoxville, Tenn. Herbert M. Greenberg (each 50 %). Mr. Greenberg granted license covering new UHF translator. Buyer: Mr. Mayer owns WPJD(AM) Daisey, owns Marketing Survey and Research Corp., man- Action March 30. Tenn., and WPGD(AM) Winston -Salem, N.C. agement consulting and personnel firm in Princeton, Agreement is contingent on sale of WPJD. Mr. N.J. Mrs. Greenberg is vice president of firm. Ac- K12IH Lakeview, Ore. -Broadcast Bureau granted Mayer is also owner of New Testament Baptist tion March 30. license covering new VHF translator. Action March Enterprises, St. Maarten, Netherlands Antilles. Ann. 30. March 29. WGNR(FM) Oneonta, N.Y. -Broadcast Bureau granted transfer of control of Tryon Broadcasting K04BJ Lapine, Ore.- Broadcast Bureau granted WKES(FM) Chattanooga-Seeks assignment of from Melvin Farmer, et al. (as group, 100% CP to change type of trans. for VHF translator license from World Christian Radio Foundation before, none after) to Frank W. Bovee Jr. (none and primary TV to KEZI -TV Eugene, Ore. Action Inc. to Moody Bible Institute of Chicago for before, 100% after). Consideration: $181,348. Ac- March 29. $60,000 plus assumption of liabilities. Sellers: C. W. tion March 23. Caldwell, president, et al. Buyers: Donald E. Hes- K0735 North Bend, Ore. -Broadcast Bureau cott, vice president, et al. Moody Bible Institute is WPGF -AM -FM Burgaw, N.C.-Broadcast Bureau granted license covering new VHF translator and licensee of WMBf -AM -FM Chicago, WCRF -FM granted assignment of license from Pender Broad- to specify type of trans. Action March 30. Cleveland and WDLM(AM) East Moline, Ill. They casting Co. to Brown Broadcasting Co. for $125,000. Sellers: William M. Baker, president, et al. Buyers: Sandlake also have applied for new noncommercial FM at KI IKX and Tierra Del Mar, both Ore- Boynton Herschel R. Brown and O. Brown (each gon-Broadcast Bureau granted Beach, Fla. Ann. March 26. Norman license covering 50 %). Messrs. Brown own Brown Brothers Wood- new VHF translator. Action March 30. WKEY -AM-FM Covington, Va. -Seeks assign- works Inc., general contractors, and Direct Mill ment of license from Earl M. Key to WKEY Inc. KO3DH Willowdale, Ore. -Broadcast Bureau Outlet, mill outlet store, both in Jacksonville, N.C. for $262,500. Buyers: E. H. Barr, Ethridge E. Burr, Brown Broadcasting is licensee of WBBS(AM) granted license covering new VHF translator. Action James E. Croy and Joseph W. West (each 25 %). Jacksonville. Action March 30. March 30. Mr. Barr is president of Covington National Bank W64AE Uniondale and W66AC Waymart, both and owns 80% of Covington Home Building Corp. WMDE(FM) Greensboro, N.C. -Broadcast Bu- Pennsylvania -Broadcast Bureau granted licenses there. Mr. Burr owns photography studio in Coving- reau granted assignment of license from Piedmont covering new UHF translators. Action March 30. ton among other interests. Mr. Croy, an insurance Crescent Broadcasting Co. to Greensboro FM Inc. agent, also has automobile and real estate interests for $315,000. Sellers: Robert R. Hilker, president, K55AE, K57AC and K59AD, all Perryton, Texas in area. Mr. West is vice president of Covington et al. Buyers: Donald L. Wilks and Michael E. -Broadcast Bureau granted licenses covering new National Bank. Ann. March 26. Schwartz( each 50 %) Messrs. Wilke and Schwartz UHF translators. Action March 30. own (50% each) WTYM(AM) East Longmeadow and WCRX -FM Massachusetts. K76AN Quitague and Turkey, Actions Springfield, both both Texas- They also own (3311% each) WPET(AM) Greens- Broadcast Bureau granted CP for UHF translator boro. N.C., and have CP new FM at West- to change type of trans., and increase KFSA -TV Fort Smith, Ark. -FCC granted assign- for to output brook, Mass. Action April 3. power to 20 w. Action March 30. ment of license from KFSA -TV Inc. to Buford Television Inc. for $4.16 million. Sellers: Donald KOSDP, K1OEB WAWR -FM Bowling Green, Ohio -Broadcast and KI2DH, all Holden and W. Reynolds, president and director, et al. Mr. Bureau granted transfer of control of Portage

Broadcasting Apr 16 1973 58 Valley Broadcasters Inc. from Robert W. Reider adjacent to Wilmington and Braidwood), all Illinois WHYY -TV Wilmington, Del.; WLTV-TV Allen and R. C. Linker to Ohio Radio Inc. Consideration: (WBBM-TV. WMAQ -TV, WLS-TV, WGN -TV, town, Pa.). $1,500. Ohio Radio Inc. is licensee of WLKR -AM- WTTW. WCIU -TV, WFLD -TV, WSNS, WCFL -TV FM Norwalk, WRWR -FM Port Clinton and and WXXW, all Chicago; WCIA Champaign, Southwest Video Corp Humble. Tex. (KWEX -TV WKTN -FM Kenton, all Ohio. Principals: Robert WTVG Joliet, both Illinois). San Antonio, Tex.; KtJHT, KHOU -TV, KHTV, W. Reider, president (25 %), et al. Mr. Reider is KPRC-TV. KTRK -TV and KVRL, sil Houston; owner franchise Casco Cable Television Inc., Topsham, Me. KDTV Dallas; KTVT Fort Worth). part of General Motors in Port and WCSH Clinton. Action March 27. (WGAN -TV -TV. both Portland. WMTW-TV Poland Spring and WCBB Augusta, all Cypress Cable Corp., Navasota, Tex. (Add KNDR(FM) Chickasha, Okla.-Broadcast Bu- Maine; WSBK -TV and WKBG -TV, both Boston). KAMU-TV College Station, Tex.). reau granted assignment of license from Grady Telecable of Thom -A -Lax, Thomasville and Lex- Radio Inc. to Brewer Broadcasting Corp. for ington, both North $55,000 (includes covenant not to compete). Sellers: Carolina (WFMY -TV Greens- Final action boro. WGHP-TV High Point. - Ben E. DeKinder, president, et al. Buyers: Jack G. WXII -TV Winston Salem. WUNC -TV Chapel Hill and WSOC ten Indiana cable systems, micro- Brewer and James R. Brewer (each 50 The -TV. FCC authorized %). WOW and WRET -TV. all Charlotte, all North wave common carrier and Gibson City, Ill., cable Brewers own KWCO(AM) Chickasha. They also Carolina; WTTG own 3396% each of KADS(AM) Elk City, Okla.. and WDCA -TV, both Washing- system to carry WSNS -TV Chicago instead of and have land development interests in ton). WFLD -TV Chicago, in order to continue presenting area. games when Action March 30. Buckeye Cablevision Inc.. Perrysburg township, Chicago White Sox baseball Wy switch from to WSNS on April 6. Ohio (WTOL -TV. WSPD -TV, WDHO -TV and WFLD -TV -TV KSMK(AM) Kennewick, Wash.-Broadcast Bu- WKBD WTVS Action April 4. reau granted license from WGTE-TV. all Toledo. Ohio; -TV, assignment of Columbia and WXON -TV. all Detroit; WBGU -TV Bowling View Properties Inc. to KUrI Communicators Inc. Green. Ohio: WOSU -TV Columbus, Ohio: CKLW- for $181,000. Sellers: Sam Volpentest, president, TV Windsor, Ont.). Other action et al. Buyers: Clarence Jensen, C. Loal Smith (each 30.4%) and Donald M. Heinen (39 %). Messrs. Buckeye Cablevision Inc.. Perrysburg, Ohio (Add Review board in Winchester, Ky., cable TV pro- Jensen and Smith own Sixes River Logging Co., WXON -TV Detroit; delete WUAB -TV Lorain, ceeding, denied petition by Tele- Ception of Win- Coos Bay, Ore., logging, construction and road Ohio). chester Inc., owner and operator of cable television of Jan. 31 building firm. Mr. Heinen is general manager of Buckeye Cablevision Inc., Sylvania and Ottawa system at Winchester, for reconsideration KUTI(AM) Yakima, Wash., which is owned by decision ordering it to cease and desist from car- Hills, both Ohio (WTOL -TV, WSPD, WDHO -TV Lexington, Ky., KUTI Communicators. Action April 3. and WGTE -TV, all Toledo, Ohio; -TV, riage of distant signals WLKY -TV WKBD and (Doc. 19358). WXYZ -TV, WTVS and WJBK -TV, all Detroit; WXIX -TV Cincinnati Action WQFM(FM) Milwaukee-FCC granted assign- April 4. ment of license from Koeth Broadcasting Corp. to WBGU -TV Bowling Green, Ohio; CKLW -TV Shamrock Development Corp. for $401,500. Sellers: Windsor Ont.; WOSU -TV Columbus, Ohio). administrator of estate of Hugo C. Koeth, et al. Broken Arrow Cable Television, Broken Arrow, Cable actions elsewhere Buyers: Edward J. Lynett Jr., George V. Lynett, Okla. (Add KBMA Kansas City, Mo.). William R. Lynett and James .1. Haggerty (each The following are activities in community- antenna 25 %). Shamrock Development owns WDIZ -FM Central Cablevision Inc.. Purcell. Okla. (KBMA television reported to BROADCASTING through April Orlando. Fla. The Lynetts own WELL -AM -FM Kansas City. Mo.: WKY -TV, KOCO -TV, KWTV, 10. Reports include applications for permission to Scranton. Pa., and The Scranton Times. Mr. Hag- KETA and KOKH -TV, all Oklahoma City, KTVT install and operate CATV's, changes in fee sched- gerty is partner in Haggerty & McDonald, law firm Fort Worth: KDTV Dallas). ules and franchise grants. Franchise grants are italics. in Scranton. Action March 29. Sand Springs Cable Television, Sand Springs, shown in Okla. (Add KBMA -TV Kansas City, Mo.). Boulder, Colo.-City council granted 15 -year Sapulpa Cable Television, Sapulpa, Okla. (Add franchise to Teleprompter Inc. Cable KBMA -TV Kansas City, Mo.). Kendallville, Ind. -Noble -DeKalb Broadcasting Applications Tulsa Cable Television, Tulsa, Okla. (Add Co., local firm, has applied to city council for KBMA -TV Kansas City, Mo.). franchise. The following operators of cable television systems have requested certificates of compliance, FCC Blue Ridge Cable Television Inc., Milford franchise to an- borough. Dingman township and Milford township, Oda, La. -Town council awarded nounced April 3 (stations in parentheses are TV Continental Transmission Corp. of Jena. signals proposed for carriage): all Pennsylvania (certification of existing system and to add WNEP -TV and WDAU -TV, both Woming,Wyoming, Mich. -City council awarded franchise Television Transmission Co., Bureau county (por- Scranton and WBRE -TV Wilkes-Barre, both Pa.). to Electric Cablevision Corp. tions between Peru and Spring Valley) and LaSalle Greater Philadelphia Cable TV Inc., Philadelphia county (portions between LaSalle and Oglesby), Meyersdale, Pa.- Kirchner TV has requested that both Illinois (Add WSNS -TV (Add WXTV Paterson and WNJU Linden, both Chicago). New Jersey). Meyersdale Borough Council grant it franchise to Kewanee Cablevision Inc., Kewanee, Ill. (Add operate within town limits. WSNS -TV Chicago). A. N. Cable TV Co., Warminster township. Pa. (KYW-TV, WPVI -TV, WCAU -TV, WPHL -TV and Wyomissing, Pa. -Berks TV Cable Co. was grant- Community Electronics System Inc., Wilmington, WTAF-TV. all Philadelphia; WKBS -TV Burlington, ed franchise. Firm will charge $4.95 monthly and Braidwood, Coal City and Will County (portions N. J.; 1VOR -TV and WPIX -TV, both New York; $5 for installation.

Classified Advertising

Payable In advance. Check or money order only. Help Wanted (Billing charge: $1.00) RADIO Copy: Deadline Is MONDAY for the following Sales- Continued Monday's Issue. Copy must be submitted by letter. Help Wanted Management No telephoned copy accepted. Sales Manager. Creatively programed AM. Moved up Replies to ads with a box number should be to multiple group in West. Resume references. Box addressed to Box Number, c/o BROADCASTING, Sales Manager. AM Contemporary. Eastern seaboard. D -161, BROADCASTING. 1735 DeSales St., N.W., Washington, D.C. 20036. Need a leader, a driver, a tyrant and a humanitarian. A real producer. $25,000 plus exciting sales per. Applicants: If tapes or films are submitted, please centage. EOE. Immediate opening. Send resume and KSFX wants a professional retail/agency account send $1.00 to BROADCASTING for each package references as soon as possible. Box D-63, BROAD- executive with hustle) Desired minimum experience: to cover handling charge. Forward remittance CASTING. 2 years. Must be presently the best at your station. separately. All transcriptions, photo, etc., Resumes to Jim Bocock, KSFX, 1177 Polk St., San addressed to box numbers are sent at owner's risk. Studio manager for Minnesota community of 3500. Francisco, Calif. 94109. An Equal Opportunity BROADCASTING expressly repudiates any liability Excellent pay and opportunity. Must be able to Employer. or responsibility for their custody or return. announce, sell and do play-by -play. Rush resume, pie. Rates, classified listings ads: tore and references. Box D -140, BROADCASTING. Top rated Stereo FM Rock station, WHVY In major -Help Wanted, 400 per word -$5.00 minimum. New England market of Springfield, Mass., seeks serv- Position open Small FM man- ices of aggressive salesman -above average salary -Situations Wanted, 300 per word -$5.00 minimum. immediately. station ager. Involves programing, management and sales. with future management position and override based -All other classifications, 500-per word -$5.00 Prefer aggressive individuel ready to move up. Send upon results. Be willing to do street work, agency minimum. complete resume to Chester Medley, 482 Broadway, solicitation and work with our national representa- Ky. tives. Must have proven track record. Write Jon -Add $1.00 for Box Number per issue. Brandenburg, 40108. Goodman, Manager, WHVY, 101 West St., Springfield, Rates, classified display ads: Station Manager for Michigan upper peninsula. Sales Mass. to arrange interview or telephone 413.737.1414. -Situations Wanted (Personal ads) $25.00 per inch. oriented small market. 500n watt AM. Call days 517 -All others $40.00 inch. per 482.9695 or evenings 517 -4)4-0702. DJ /Salesman for fast growing station will make than 4" billed at run -More -of-book rate. much greater earnings potential. -Stations for Wanted Buy $10,000} with Sale, to Stations. or on air experience preferred nec- Employment Agencies and Business Sales but not Opportunity Help Wanted Sales essary. Fringe benefits. Contact Gerry Gallina, WMCL advertising space. requires display Radio, Mcleansboro, III. 62859. Agency Commission only on display space. Major market AM /FM has fantastic opportunity for Word Count: Include name real hot shot willing to sell on commission only. Up and address. Name of Attention! Need local sales manager or salesman for city (Des Moines) to 40% commissions. Huge earnings possible. Box or of state (New York) counts as 5000 watt full time AM -MOR station. WNPT in Tus- two words. Zip Code or phone D -9, BROADCASTING. number including caloosa has this opening with good pay and chance area code counts as one word. (Publisher reserves for advancement. Call Vic Rumore, 205 -758 -3311 or the right td Code and Sales Manager: Good track record, omit Zip /or abbreviate If of sales and ideas send complete resume to Box 2787, Tuscaloosa, Ala. apace does not permit.) Count each abbreviation, that sell. Salary plus commission and percentage. Initial, single figure or group of figures or letters If you want to make money it's your opportunity. as a word. Symbols such as 35mm, COD, PD, GM, Complete resume necessary, position could involve Sales Manager. Experienced radio sales to work with etc. count as one word. Hyphenated words count some management duties. Box D -123, BROADCAST- accounts and guide efforts for new operation. as two words. ING. Salary plus commission. WOMN, Decatur -Atlanta, Ga.

Broadcasting Apr 16 1973 59 Help Wanted Sales Continued Help Wanted Technical Situations Wanted Management Continued You are #2 man and want the big job or you are Major market Midwest directional AM and Stereo FM needs chief engineer. Excellent working #1 man want a bigger market. Take charge of two combination General Manager with fifteen years experience, all stations and prove you can grow with our public conditions. Box D -10, BROADCASTING. phases of radio. Available now for West Coast. Ralph chain. Opportunity is now open. John Woods, WRUN, Dailey, 209 -529 -8334. AM /FM, Utica, New York. Chief for 5,000KW Directional near East Coast. Up to 517,000 for right person. EOE. Excellent equip- Immediate opening. Please resume and Situations Wanted Sales Media broker trained for Midwest. Chapman Associ- ment. send references to Box D -62, BROADCASTING. ates, 5 Dunwoody Park, Atlanta, Ga. 30341. Give a guy a break into sales. See TV situations Chief engineer for AM and automated FM in South- wanted, production; college, BA, AA. Box D33, Help Wanted Announcers west tourist city. Fishing, hunting, great climate. BROADCASTING. $10,000 a year for qualified engineer who can also program automation, do news and some production. Major market. Young professional seeks move up. Growing Florida group needs 1st ticket men /women. Box D-90, BROADCASTING. One year successful medium market sales experience. All airshifts. Engineering, sales, for future expansion. Expertly trained. Six years R -TV, degree, desire. Box All fringes with a straight company. Write Box C -162, First phone man to read transmitter meters. Age no D -118, BROADCASTING. BROADCASTING. barrier. WAMD, Aberdeen, Md. 21001. Out of radio and TV for over year. Made mistake. Strong air personality for #1 top 40 station in West- Engineering Supervisor to help construct and operate Want back in. Sixteen years as personality, sales ern medium market. Must have good personal char- new public radio station. At least 2 years experience and manager, copy writer, production, promotion. acter, creative talent, production ability and willing- in radio operations and maintenance required. Salary Family prefers small market. Box D -141, BROADCAST- ness to take direction. Send air check and resume open. Send resume to Business Manager, WXXI, 410 ING. to Box C -179, BROADCASTING. Alexander Street, Rochester, New York 14607. Situations Wanted Announcers 1st phone, drive lime, NE AM /FM, strong personality. Help Wanted News Experience a must. Good starting salary. FOE. Tape Very hard worker, reliable, experienced announcer, and resume to Box D -66, BROADCASTING. Newsman to gather, write, air local news. Equal tight, 1st phone, degree. Presently working in small Opportunity Employer. Box D -130, BROADCASTING. TV radio market. Box C -117, BROADCASTING. Metropolitan area, 50,000 watt Stereo 24 -hour opera- tion looking for mature voice for airshift following Announcer, strong on news and possibly talk -show, Soul jock. Hard worker, good voice, 1st phone. top New York morning man. 35 miles from New York needed by New England small market station. Some Some experience. Willing to relocate. Box D -119, City. Pleasant surroundings. Hospital -insurance and experience required. Tape and resume to Box D -164, BROADCASTING. pension plan. Five years experience. Permanent posi- BROADCASTING. tion. Five -day week. An Equal Opportunity Employer First phone, six years experience, want back into D Mail tape and resume to Box -93, BROADCASTING. News Director for Indiana AM /FM. Send tape, resume, Top 40. Proven ratings booster, a whiz in the references, salary requirements to WITZ, Box 167, production room. Station recently sold, things are Major market "Q" format rocker seeks cookin' house- Jasper, Indiana 47546. getting tight. Security and advancement opportunity wife -time jock. Good bread. Solid experience re- a must. Box D-167, BROADCASTING. quired. Box D-117, BROADCASTING. Interviewing for future News Director. Past expert ente essential. Write WPHM, Box 247, Port Huron, Experienced Top 40 jock, first phone. Presently em- Experienced dj, announcer, Country format, with Mich. 48060. An Equal Opportunity Employer. ployed in southern Calif. small market. Seeking next sports and sales ability if desired. Resume and air position without sales. Music Director capabilities. check necessary. Forward complete details in first Help Wanted Interest in news too. 805 RE 6 -3429. Noon -6, week- letter. Box D -124, BROADCASTING. days. Ken. Programing, Production, Others Major East Coast MOR station has shift open for a l'es tired of "rinky-dink radio." If you're looking pro who keeps on top of events, knows how to talk Copy /production. Wisconsin radio station needs cre- for an entertainer and are willing to pay for it to our adult audience and can do production. You're ative copy /production person with emphasis on pro- call me. 7 years in radio, 2 years news director, bright and comfortable or don't send tape. Box D-157, duction. Copy must be top calibre and sell. Send 11/2 years sales manager, first phone and experience BROADCASTING. resume, sample copy and own production tape to plus. Looking for housewife show or telephone Box D -58, BROADCASTING. talker in either small or medium market community Bright, happy morning man in vacation wonderland. minded radio with security. Enjoy that "big duck in Experience and willingness to work. KIIX AM 8, Director of Radio Services for a new public radio a little pond" feeling, but will consider work where FM, Suite 1060, Saving Bldg., Ft. Collins, Colo. 80521. station. At least 2 years experience in a radio man- a creative mind is appreciated and there is room to agement position. BA required. Salary open. Send breathe. I refuse to be made into a radio robot. Think resume Business Vacation relief -Phoenix- starting mid -May for 14 con- to Manager, WXXI, 410 Alexander about it; if you honestly feel that we would be good secutive weeks on top -rated Beautiful Music FM sta- Street, Rochester, New York 14607. for each other a complete resume and tape will be tion. $200 per week. Send audition tape and resume sent to you. Phone 813-638 -2561 any time. Ask for to Tom Churchill, Mgr., KRFM, Box 10098, Phoenix, Situations Wanted Management C. R. Speaks. Ariz. 85064. Seasoned pd wants management! Keenly, conceptually First phone searching for Top 40 jock or Music Direc- tor position anywhere. 3 years in radio, 7 years Need t personality, adult voice for Contempo- aware of what makes sales tick and demographics in rock music. 22, married. Mike West, Box rary MOR format. Must know music /news. Send air ascend! Know component parts of successful station 1064, Rich- mond, Ind. 47374. 317-966 -6202. check, resume, photo, salary requirements. Bob Rob- operations, side -out! Veteran programer, manager- erts, WAYS, Box 1261, Fort Lauderdale, Fla. 33301. No expertise in Contemporary, MOR . . . FM Beautiful tapes returned. Music. Currently programer- personality tap 13 mar- Christian nnouncer: versatile, good boardwork, 3 ket. Extensive Grass Roots -Up background. Small, me- years experience in rel. Radio tech school grad work- ing first. Dependable, Growing Northeastern Pennsylvania group needs solid dium? All markets considered. Flexible, adaptable. will relocate. Charles air personality Box D -49, BROADCASTING. Graff, o Box 1170, Warminster, Pa. 18974. 215- 674- with first class ticket and program 0558 director ambition. Light maintenance required. Good or 659 -9837. production and news ability required. Exellent com- A young, top flight GM ready to move into new munity close to metropolitan areas, good family challenge with $30,000 cash to invest. Location DJ, tight board, good news, commercials, 3rd phone. must be of Mississippi. Box D-120, Can Willing living. We are seeking a bright, mature person who east BROAD- follow direction. to go anywhere. Box is eager to get involved in community affairs. Salary CASTING. C -106, BROADCASTING. based on experience and ability. Send resume and Manager. tape to Dave Donlin, WAZL, Hazleton, Pa. An Equal Aggressive director of top market FM facil- Play -by -play, sports caster also dj and news. 3rd Opportunity Employer. ity desires management position. 17 years experience ticket. 27, single. Available now. Box D -147, BRAOD- all formats. Thorough knowledge of programing, CASTING. news, sales, involvement in community affairs, pro- Announcer for 5KW suburban Philly Indie. Accent on motions, FCC rules and regulations license personality and plus Desire -young man (25) with plenty of desire anxious experience for contemporary station renewals. Excellent references. Box D -121, BROAD- first in market. No beginners. Good salary, benefits. to get into radio or TV on full time basis. BA in CASTING. Speech, and 3rd endorsed, good references a must. WCOJ experience third class ticket. Willing and Coatesville, Pa., an Equal Opportunity Employer. anxious to learn more and perform. Box D -I48, General or General Sales Manager. 18 years composite BROADCASTING. 215 -384-2100. radio, television experience in major and medium markets. Expert sales, programing, executive skills. Hard working, 3rd phone, talented beginner Morning personality with experience, ideas, original Creative, enthused, energetic. Super record of success. with college station announcing experience. Tight board, wit. Salary commensurate to ability. Medium market Exceptional, professional. Box D-133, BROADCAST- offers ideal authoritative news and production. Will relocate living conditions. Send tape, resume, ING. anywhere. Available salary expected, WFON, Fond du lac, Wisc. 54935. 6/20/73. Timothy Jenniges, Ells- worth, Minn. 56129. General Manager. Florida east or west coast. 17 year Personality, preferably morning pro. 13 in the Sunshine State. Announcer through man needed for Adult Young Contemporary format. Mature, Sales Manager. Creative. Strong on the street. Now announcer needs first break. Specs Howard experienced and Grad. good friendly. Need by May 1, latest. I'm ready to run the whole works. Honest. Family voice, tight board, 3rd endorsed. Can Good salary, benefits. follow direction. Tape and reference to John Duncan, WOIO, Canton, man. Perfect for your absentee owner operation. Box Single, will relocate. Bob Ferreri, Ohio 44708. D -144, BROADCASTING. 7767 Rutherford, Detroit, Mich. 48228. 313 -582 -0047.

College FM station Established Mid -Atlantic 14 years of programing, production, promotion; sales dl, experienced, 3rd phone. Posi- Contemporary seeks bright, tion anywhere. John Robertson, morning communicator. Possibilities advancement and management experience. College degree in broad- 6065 Gardner Line, for Croswell, Mich. 48422. 679 -3584. with fast growing group owner. Send tape and cast management. Seeking GM or Sales Management in resume to Rick White, WTBO, Box 510, Cumberland, position major market. Very aggressive. Like to Md. 21502. work on incentive vs performance basis. Complete Professional (Top 40) personality, four years, large resume and references available. Box D -152, BROAD- medium or major only. References. Box D -135, CASTING. BROADCASTING. Top announcers and production en( Gulfcoast Mod- ern Country giant needs your talents. Only top men Experienced personnel executive with prior broadcast Announcer 7 years apply with air check, resume and experience looking to make that salary requirements. experience wishes to return to the field. Relocate final move to stable MOR station. Prepaid calls will be accepted. Bob Lima, WVMI 5140 /wkly. South- AM/ anywhere. Box D-162, BROADCASTING. east or West. Box D-68, BROADCASTING. FM, Biloxi, Mississippi. 601- 388 -2323. General Manager 10 years experience sales, announc- Experienced professional seeks adult MOR announc- We need a professional sounding announcer immedi- ing, news, FCC rules, first class, married. Stable, ing /production responsibilities. Pleasant delivery, ately. Modern station with modern facilities in St. capable. Would like partial ownership, could invest. good attitude. Married, stable. Box D -136, BROAD- Louis area. 314 -586 -8577 for Mgr. Box D -163, BROADCASTING. CASTING.

Broadcasting Apr 161973 SO Announcers Continued Situations Wanted Help Wanted Sales News Continued Needed now, 5 years experience, married, 3 children. Large market Ohio television station. Excellent num- bers. Major group offers advancement possibilities. Worked all formats, relocate anywhere. Prefer small Mature and dependable sports director who can cover Reply to Box D -55, BROADCASTING. market, chance to work up to PD. Box D -166, BROAD- it all. Also broadcast journalist. Would like oppor- CASTING. tunity in both media. Years of experience. Box 0.160, Highly motivated salesman needed at top -rated major BROADCASTING. television station. Entire sales staff earned Personality Morning Man for Contemporary MOR, West Coast voices, 35 to 45K in 1972. Mail resume to Box D -56, BROAD- med /large market. Warm, involved, phones, Young, energetic and ready. 5 years radio experience freedom and direc- CASTING. creative, 28, wants permanency, in MOR and Top 40. Sports Director for 3 years. ideas. 10-yr. proven radio -TV track tion to develop 1st phone. Prefer East Coast. Tape and resume on Media broker trained for Midwest. Chapman Asso- record. Good references. Available immediately. Scott, request. Box D -175, BROADCASTING. ciates, 5 Dunwoody Park, Atlanta, Ga. 30341. 703 -591.5954. Polished, aggressive salesman to market totally new Major market progressive jock with programing Intelligent male age 22 desires broadcast journalism concepts in production of an innovative, young corpo- BA to be Interested in Top 40. Paul Sullivan. position. Psychology - first; determined ration. 20% commissions, draws, expenses. New experience. successful. Prefer West Coast. Writing samples 213.661 -4789. strong- territories now open. Telephone interviews only. available. RN, 2 Coronado 33, Daly City, Calif. 94015. Call Clay Ratcliffe, Computer Image Corporation, 415.992 -2435. Popular /Progressive Rock /Free Form. Pioneer PD/ Denver, Colo. 303. 934 -5801. announcer. Soft, intimate FM style. AA, BS, MA. More. Frank 1377 Conneaut, Bowling Green, Ohio DM graduate, first phone, Southeast or Florida, news Help Wanted Technical 43402. experience, reliable. Lee Bensley, 314 Harmony Lane, Henderson, Ky. NE UHF TV seeks 1st class for switcher and MCR 7 years experience. Would like to relocate where the duties. Will train. Box D -134, BROADCASTING. pace is slower. Bruce Fletcher, 4100 Linden, Western 15 year broadcast veteran. Seeking news director or Springs, III. 60558. 312 -246.1121. operations manager position in major medium market. Wanted: Technical Director for major broadcast chain, Have 1st ticket and will consider telephone talk show. radio and TV engineering experience necessary. Sal- If you think Top 40 is art, demands a partial script Charles Beach, 7271 Ferguson, Apt. 1086, Dallas, ary and benefits excellent. Great career opportunity. and involves hard work-WE speak the same lan- Texas. 1.214- 321 -0001. Box D -170, BROADCASTING. guage. Find out more. Steve Masapolle, 82E Summit Ridge, Glassboro, NJ 08028. 609 -881 -7699. Will relo- Lab Technician -film processing/camera repair. Con- Mature family man with 1st phone 4 years experi- cate. Professionals only. tact Frank Broughton, WCKT-TV, Miami, Fla. Equal ence news interviews and color on sports. Monkeys Opportunity Employer. can be trained to spin records. Loads of recommenda Situations Wanted Technical tions. Write Dave Swift, 327 So. Wyoming, Buffalo, Chief engineer, BSEE or equiv. Top technical position Wyo. 82834 or call 307.684 -5359. in major cable system to be built in Hartford, Conn. Engineer, first class license, experienced in studio Suburban area. Looking for CE /Asst. CE with proven master UHF transmitters. Desires TV all control operations, communications, BA, 5 and experience to direct technical operations. BROADCASTING. Speech years commercial video tape position. Box D -173, educational news experience. Willing to work hard Career opportunity with great growth potential. Send Howard Fine, Fraser Box 489, resume to LVO Cable of Conn., 61 E. Main St., Directionals, Stereo, automated, with the right ND. Experienced chief. Genesee, NY 14454. 716- 243.3416. Forestville, Conn. 06010. highpower. South or E Seaboard only, please. Box D -155, BROADCASTING. Audio Mixer with experience in multiple mike input Situations Wanted music mixing for active TV production center. Call Adult inks technical job or various broadcast re- Programing, Production, Others Don Ford, 918 -743 -3823, Tulsa, Okla. sponsibilties. 510 Woodlawn, Wilmington, NC 919- 763.6648. Video engineer with experience in shading, mainte- Major Country programer: available for Ops /Pgming nance and repair on RCA TK -44 cameras. Mainte- position major market or group operations head. All Situations Wanted News nance of TS series RCA switcher and BC series facets. If you know Country radio you know who I audio boards and RCA videotape recorders. Strength am. Box D -74, BROADCASTING. production. Don Newsman, 36, rich reportorial and air experience. needed in video shading for Call Ford 918 -743 -3823 Tulsa, leadership ability. Box D -7, BROAD. Okla. Demonstrable Need "Man Friday"? Announce, production, copy, CASTING. PD. 27 years experience. MOR, 3rd endorsed. Prefer Help Wanted News D.C. area. References. Box BROADCASTING. ETV grad, University of Illinois, heavy on sports, D -174, seeks play -by-play position in any size market. Can Medium market television station in dynamic South- also handle news. Married, 26. Excellent references. Know MOR. Will program, announce, coordinate. Ca- east seeks director of news and public affairs. Look- Tape, resume available. Box D -23, BROADCASTING. pable, versatile, experienced, including license re- ing for experienced and aggressive news person with newal. Box D -137, BROADCASTING. ability to write, anchor and direct news team. Liberal Bright, conscientious, Masters Degree in RTV from salary, fringe benefits, auto. Send resume and photo Indiana University, some experience. Just discharged Graduating May 17th from Univ. of Wisc., Oshkosh, to Box D-80, BROADCASTING. from military. Seeks solid position in RTV news. Wisc., BS Radio -TV- Film, 5 years commercial radio Resume, tape available. Box D -73, BROADCASTING. and TV experience major and small markets, plus Top flight news writer/producer for top rated New ETV and radio, experienced all phases of production. York State station. I need someone who can do Professional, hard -working, aggressive, young, articu- Will relocate anywhere. Resume and references on more than just string words and film together. Rush late, creative, newsman who feels stifled in present request. Write or call David Anderson, 24624 Adams samples, picture and complete resume to Box 0.126, position, wants to grow with organization that cares Ct., Farmington, Mich. 48024. 313- 476-8932. BROADCASTING. An Equal Opportunity Employer. about news as much as I do. Four years experience in and out- medium market. Solid newsman both inside Bookkeeper, gal Friday: experienced, traffic, affidavits, TV sports . Major Ohio market. Top pay for employed. Prefer side. Journalism degree. Currently etc. Moving family, will locate for best job attractive, experienced, knowledgeable sports talent. anything. Box D -81, Northeast, but will consider on East Coast, preferably between Washington and All replies absolutely confidential. Equal Opportunity BROADCASTING. Raleigh. Call /write "Happy", c/o WYFE, Box 1150, Employer. Send picture and resume only to Box D- Rockford, III. 61105. 815.877-6064. 168, BROADCASTING. I'd like to join a multiple -man news department under a man who really knows his business. Operaitons ex- Latin news editor. TV writing /reporting /desk. Bi- perience in suburban top 5 market. Morning drive See "Adult seeks technical" under technical section. lingual. Experienced only. Contact Dave Choate, news in major market. Part -time news at network WCKT -TV, Miami. O & O. Box D -96, BROADCASTING.

Have no experience reporting, but have done some TELEVISION Help Wanted writing and investigative research at major news Programing, Production, Others broadcast operation. Want to write news in New York, Help Wanted Management Conn., or New Jersey. BA, English. Box D -111, Promotion manager. Manage going department for #1 BROADCASTING. station in 3 VHF, top 50 Midwest market. Creativity Manager. Fastest in Business growing independent top in on -air promotion a must, plus experience in print ten market. progressive financial manager. Major market, news, ten years experience, all formats, Need for layout and general publicity. Resume to Box D -92, available April 15. Box 0.125, BROADCASTING. Opportunity to learn all phases of TV management BROADCASTING. and increase income. Box C -224, BROADCASTING. Wire service broadcast editor, news director experi- Promotion Manager. Independent top ten. Must be ence. 25, degree, 1st phone, RINDA. Seeks new chal- Director of Marketing. Group broadcaster needs 5 brilliant and creative in on -air, audience and sales lenge with dynamic news operation. Box D -128, MBA graduates to fill newly created positions at our promotion. Opportunity as big as your ability. Box BROADCASTING. 5 television stations. Station sales experience desir- D -116, BROADCASTING. able. Candidates selected will be in charge of all Radio/TV grad, first, lova news, 3 years experience marketing services at each station and be groomed Major Southwest university seeks versatile production medium market all phases of news and talk shows. for top level management positions. Send resume specialist with MA to run closed circuit color Only seek chance to prove myself in larger mar- to Box D -53, BROADCASTING. system used for teaching professional broadcast news, ket. Box D -132, BROADCASTING. public affairs, and advertising courses. Equal oppor- General Sales Manager. Top 10 market VHF network tunity Employer with affirmative action program. Send Top Newsman. Medium or larger market. field re- affiliate. Income range $45,000 to $50,000- per year. complete biographical information to Box D -150, and writing. College 26. Northeast. porting grad, Rush resume to Box D -54, BROADCASTING. Com- BROADCASTING. Box D -138, BROADCASTING. pletely confidential. Executive Producer, top 10 market. Responsible for Newsman, gather, write, present. Excellent delivery, P/D staff, content and style of all local P.A., sports oriented. 3rd endorsed. Mature, dependable. Communications Analyst for growing behavioral un- entertainment and other programs. A challenging Will relocate. Box D -154, BROADCASTING. derstanding research firm with emphasis in television position with future for the right person with programing. Required: advanced degree in mass com- proven abilities and production and content back- Excitement and enthusiasm- that's what sports should munications, radio /television, journalism, marketing, ground. Box D -172, BROADCASTING. be all about and that's my bag. As sports director of sociology or psychology; imagination, communication small market TV station, I've gained a solid reputa. skill, attractive personality. Box D -108, BROADCAST- Writer /researcher TV documentary unit. Experienced tion as a knowledgeable sports enthusiast, as well as ING. only. Contact Roger Burnham, WCKT -TV, Miami. a competent journalist. I love what I'm doing, but want to move up and expand. Radio play -by-play, Aggressive type with experience and formal training Immediate opening for staff director. Top compensa- features, interviews, on the air TV reporting; these backup to manage growing Southeastern station, BS tion. Excellent fringe benefits, including beautiful are all part of my background and I want a greater Telecommunications or equivalent, MA Business Ad- living in the 1,000 Islands area. Rush resume to opportunity to let the sports light shine! Contact ministration. Contact: R. Johnson, Box 1528, Dothan, Glenn Hall, WWNY -TV, Box 211, Watertown, NY D -158, BROADCASTING. Ala. 13601. An Equal Opportunity Employer.

Broadcasting Apr 16 1973 61 Situations Wanted Management Situations Wanted Programing, For Sale Equipment Production, Others Continued Continued Knowledgeable Pral Assistant GM, PD, Operations Manager. 20 years experience. Net and independent. College graduate, BA, AA in broadcasting and polit- Consoles- McMartin maintains a complete stock of five Box D.171, BROADCASTING. ical science desires position in broadcasting industry. channel mono -dual -stereo audio consoles for immedi- Four years experience in TV production, master con- ate delivery. All feature plug in interchangeable in- Wanted Sales trol technician and film. Third phone. Ability to take puts and plug in booster and line amps. Full monitor, Situations direction and carry out orders. Will consider news cue and audition features with optional step attenu- or sales position, Box D -34, BROADCASTING. atom. B -501 mono $750, B -502 Stereo $1050 and B -503 Sales manager available immediately. 16 years excel dual $975, FOB Omaha, Nebr. For immediate delivery lent track record AM and TV. National regional sales Talented director seeks to work with tight crew and call Sales Dept., 402 -342 -2753 or write McMartin, manager for 4 TV and 2 AM. Constant increases, even solid programing. Currently Production Manager of 605 N. 13th St., Omaha, Nebr. 68102. when national averages down 19 %. Average increase top 50 UHF. Box D -100, BROADCASTING. up 45%. Relocate. Buy in. Box 683, Tyler, Texas New AM/RF Amplifier. Have AM remote monitoring 75701 214.592 -6280. Producer director: major sports events seeks new op- problems? Solve them or avoid them with the new portunities. Complete television credentials. Write McMartin TBM -8800 AM /RF amplifier. The TBM-8800 D -151, BROADCASTING. includes AGC, day /night gain adjustment and sepa. Situations Wanted Announcers rate outputs for modulation and frequency monitors, Film Di , 20 years experience. Booking, schedul- price $485, FOB, Omaha. Available for immediate de- Successful radio talk show host on East Coast wishes ing. Diversified in programing, operations. Will relo- livery. Call 402- 342 -2753 or write director of sales, to move up to television. Offers must exceed $25,000. cate. Box D -165, BROADCASTING. McMartin Industries, Inc., 605 North 13th St., Omaha, Nebr. 68102. Box D -131, BROADCASTING. Experienced announcer, producer, director, commer ciel creativity, news. Mike Shrigley, 12039 S. Saginaw Cartridge tape equipment -New and rebuilt guaran- A /copywriter, major market experience, 3 Rd., Grand Blanc, Mich. 48439. 313.694 -5864. teed. Autodyne. Box 1004, Rockville, Maryland 20850, years TV/radio, seeks TV work. VTR upon request (301) 762 -7626. 919.762 -4790 evenings. Producer-Di r /Prod. Dir. three years experience with network affiliate news and commercials. Artistic HeliaxstyreMx. Large stock- bargain prices-tested Situations Wanted Technical background, photography and TV promotion experi- and certified. Write for price and stock lists. Sierra ence. Ambitious, professional, personable. Excellent Western Electric, Box 23872, Oakland, Calif. 94628. references. Call 203. 688 -3886 after 5. Relocate. Experienced hard working switcher/director, first Color camera sale, RCA TK down -42 chains $9,900 each, phone, quality workmanship, desires to settle RCA TK -43 chains $12,500 each. All excellent condi- for job with future. Box C -203, BROADCASTING. CABLE tion. 1.205- 591 -4800. Experienced hard working twitcher /director, first phone, quality workmanship, desires to settle down Help Wanted Sales COMEDY MATERIAL for job with future. Box D -2, BROADCASTING. location. Major program Sales Representative Midwest Funny) Professional TV /Film, experience in film, stage lighting and audio. needs neat, articulate salesman for ex- comedy, 3 samples only $2. distributor Sunshine Comedy Service, Room Switcher, film technician and /or first phone engi- CATV sales. Prior sales experience in UHF 23, Box 4636, Jam, panding Fla. 32201. neer position wanted. I can fill any or all positions. television or FM radio a must. Background in TV What can you offer? Box D -149, BROADCASTING. programing or production helpful. Position involves heavy travel through Midwest. Successful applicant will be based in Chicago. Salary, commission, plus INSTRUCTION Situations Wanted News expenses. Sand resume to Box D -95, BROADCASTING Correspondence instruction leading to FCC license and Newsman, 36, rich reportorial and air experience. If you have sales experience and a strong in in CATV, here is your opportunity to be considered for electronics degree. G.I. Bill approved. Grantham, 1505 Demonstrable leadership ability. Box D-7, BROAD- N. Western Ave., Hollywood, California 90027. CASTING. a System Manager position. Candidates must have a college degree and be from the Midwest. $18.20 K plus fringe. Call Fred Harms at 312d93ó171. Since 1946. Original six week course for FCC 1st Six years experience, major colleeg sports. Masters class. 620 hours of education in all technical aspects degree, Broadcast Management, Michigan State Uni- of broadcast operations. Approved for veterans. Low - versity. Have interview top athletes in America, in- Situations Wanted cost dormitories at school. Starting date April 11, cluding Mark Spitz. Play -by -play strongest point. Programing, Production, Others June 27, 1973. Reservations required. William B. Winner of WGN National Sportscasting Contest. Con- Ogden, Radio Operational Engineering School, 5075 scientious, aggressive. Box D -82, BROADCASTING. Manager, program director, producer-director, host, Warner Ave., Huntington Beach, Calif. 92649. sales, first phone. BA, CATV tec., one or all. 315- Experienced reporter -photographer seeks job in TV 478 -8896. Box D -94, BROADCASTING. F.C.C. TYPE exams guaranteed to prepare you for news. BJ broadcasting, BA- speech. Send for resume. F.C.C. 3rd. 8(10.00 with broadcast endorsement) 2nd. Box D-112, BROADCASTING. ($12.00), and Ist. (816.00), phone exams; complete package, $25. Research Company, Dept. B, 1630 Strong radio rep wants television field reporter WANTED TO BUY EQUIPMENT Woodfern Dr., Homewood, Alabama 35209. position. College grad, 26, Northeast. Box D -139, BROADCASTING. Gales BC -11 transmitter or comparable type. Operable In Chicago, OMEGA Services has the best price for e or non -operable. WMOV, Ravenswood, W. Va. First Class License. Day or evening. Guaranteed re- Experienced TV Sports Director seeking middle market sults! OMEGA Services, 333 East Ontario. 312 .649 - commercial or CATV. Versatile sports pro with excep- We need used 250, 500, 1 KW, 10 KW AM 0927. tional play -by -play delivery and enthusiasm. Currently and FM transmitters. No junk. Guarantee Radio Supply employed, desire more challenging position. Dedi- Corp., 1314 Iturbide St., Laredo, Texas 78040. Li d by New York State, vet approved for cated to the industry. Box D -143, BROADCASTING. FCC 1st Class license and announcer- disc-jockey train- Production facility eds color mobile unit and asso- ing. Contact A.T.S. Announcer Training Studios, 25 ciated equipment. n Larry Cordes, 2004 Hilltop Dr., West 43 St., N.Y.C. (212) OX 5.9245. Solid performer, pbp, talk, 15 years radio, TV last Schererville, Ind. 46375. move. College degree, married, family. Reliable, in- dustrious, pd. D -I56, BROADCASTING. Elkins Institute in St. Louis. 314.752 -4371. First Class FCC license. If you want a pro, top 5 anchorman/reporter/docu- FOR SALE EQUIPMENT mentarian, national awards, top ratings, impeccable First Class FCC license in 6 weeks. Veterans approved. Day and evening classes. Ervin Institute, 11750 Ches- references. Box D -159, BROADCASTING. Thinking automation? Substantial savings on large, new, never used automation system designed for our tardate Rd., Cincinnati, Ohio 45246. 513- 771 -8580. Experienced newspaper photographer -reporter busy AM format station. Randor selection of carts seeks Need 1st phone fast, Then the Don Martin School 1V opportunity. BSJ- Broadcasting. Wigodsky, 310 and sources. Lots of hardware. May sell piecemeal. Write Box D -146, BROADCASTING. intensive Theory Course (five weeks) is the one you North Ninth, Norfolk, Nebr. 68701. need (approved for Veterans) (Bank financing avail- able). Learn from the finest instructional staff in the Stations merge. Radio news director gets television Used RCA.50G, 50,000 watt AM transmitter. Excellent condition-very clean. Tuned to 720 KHz. Box D -153, country. Utilizing animated films in addition to other news shot. Falls in love. Ready for television full visual aids you are assured of obtaining your 1st time. BROADCASTING. BA Journalism, MA English. Walt Noon, 3239 phone as well as gaining a good basic background in High St., Eureka, Calif. 95501, Call 707 -443-9096. Marti -Used, reconditioned and new Marti equipment communications electronics. Our proven record of suc- in stock. Immediate delivery. Terms available. BESCO, cess is surpassed by no one. Why take chances on AMS Meteorologist, professional, experienced, MS de- 8585 Stemmons, Dallas, Texas 75247. 214 -630 -3600. second best or Q&A courses? Our next intensive gree, available mid -June. Contact Tom Mahoney, 602 Theory Course will begin April 30, 1973. For addi- Larry Lane, Green Bay, Wisc. tional information call or 54301. For Sale: Automatic Film Processor Type A -11 de- write Don Martin School of signed for daylight processing black and white 16mm Radio Ik TV, 1653 N. Cherokee, Hollywood, Calif. Woman seeking job as television news reporter. Ex- film. Unit is completely self contained in good operat- 90028, HO 2.3281. cellent educational background. One year experience ing condition. Overall dimensions 691/z inches long, as First reporter -camerawoman -film editor and writer. Also 261/4 inches wide, 66 inches high. Only $1,000 FOB, FCC Class License in six weeks. Theory and a frequently published freelance writer. Will relocate. Redding, California. Station converted to color film laboratory training. Day or evening cl State Resume on request. Contact directly 301.462 -1918. processing. Contact Chief Engineer, KRCR -TV, 2770 Technical Institute (Formerly Elkins Institute), 3443 N. Pioneer Drive, Redding, California, 96001, area code Central Ave., Chicago, Ill. 60634. 312 -286-0210. Situations Wanted No. 916 -243 -7777. No: tuition, rent. Memorize, studyCommand's "1973 Programing, Production, Others 1 230' Lehigh tower. 4 -leg, self supporting galvanized, Tests -Answers" for FCC first class license. -plus - for 12 -bay FM antenna, TV. Immediately available. "Self -Study Ability Test." Proven) $9.95. Moneyback Broadcast Automation Associates, 5199 NE guarantee. Command Productions, Box 26348, San Peace Corps vet. $7,500. Associate producer desires stateside 12th Ave., Ft. Lauderdale, Fla. 33308. Call collect 305- Francisco 94126. (Since 1967) . Internationally experienced. Heavily creative. 776.4762. Presently working in DC market. Contact Box C.237 BROADCASTING. REI teaches electronics for the FCC first class radio Weather Wire Teletypes-buy instead of paying rent telephone license. Over 90% of our students pass to the telephone company. Guaranteed Teletype Corp. their exams. Classes begin April 30, June 11, July 16. Young director with 7 years diverse production expe- Model 32R0 pays for itself in rental savings in one REI, 52 South Palm Ave., Sarasota, Fla. 33577, phone rience seeks medium market position. Box D-26 year. $600. Call collect 904-456 -9262, or write MCS, 813 -9556922. REI, 809 Caroline St., Fredericksburg, BROADCASTING. Box 1669, Pensacola, FL 32502. Va. 22401, phone 703.373 -1441.

Broadcasting Apr 16 1973 62 Help Wanted Help Wanted Sales L MISCELLANEOUS Management Continued Major market California FM Station needs Deejeysl 11,000 classified gag lines. $10.00, Uncon sales person to handle Sale /Continuity/ Edmund ditionally guaranteed. Comedy catalog free. READY TO MOVE UP? Promotion. Opportunity for advancement. Orrin, Mariposa, Calif. 95338. Here's your opportunity to be considered Permanent position. Excellent employee Prizes! Prizes! Prizes! National brands for promo- for management positions with leading ra- benefits. Apply in person or send detailed to: tions, contests, programing. No barter, or trade dio and television stations in every state. resume better! For fantastic deal, write or Tele. phone: And, on a completely confidential basis! vision & Radio Features, Inc., 166 E. Superior St., McClatchy Broadcasting Chicago, Illinois 60611, call collect 312. 944-3700. Send your resume today for openings In 21st Street and O the 518,000 to $75,000 income range. State Sacramento, Calif. 95813 "Free" Catalog . everything for the dee¡ayl position desired, salary requirements, and Personnel Dept. Comedy books, Attention: airchecks, wild tracks, old radio geographical preference. No fee and all shows, FCC tests, and morel Write: Command, Box An Equal Opportunity Employer 26348, San Francisco 94126. replies answered. ATTENTION: C. L. MITCHELL Cartridges spotlessly cleaned, rebuilt and reloaded Help Wanted with Scotch 157. Like new at approximately half RON CURTIS & COMPANY Program, Production, Others price. Also, best prices anywhere -new Fidelipac carts, 3M professional tape and other studio supplies. Your O'HARE PLAZA, 5725 EAST RIVER ROAD order is your charge account! Full guarantee. Free CHICAGO, ILLINOIS 60631 Experienced Program Director/ catalogue. Lauderdale Electronic Labs, 13SW 13th St., Ft. Lauderdale, Fla. 33315, Dept. B. 305-525 -0478. Operations Manager Major Midwest radio station seeks ex- as Free E Special. Starlight Chapel Broadcast, 28 perienced and creative administrator minutes, Contemporary Folk -Rock and /or Traditional. For Fast Action Use Program Director /Operations Manager. MOR, news and public affairs, sports Send request to: Starlight, Box 2401, Paterson, N.J. Broadcasting's 07509. oriented format. Classified Ad Order Form Box 0.129, BROADCASTING Photography by Herb. Los Angeles area. Finest qual- ity. Reasonable prices. Satisfaction guaranteed. Studio or location. 213 -461 -7220. TELEVISION Help Wanted Management Twenty personalized drop ins. $10. Rerecorded free when changing station. Used major markets. Columbus Radio, Box 187, Bradley, n III. 60915. STATION /SALES MANAGER "The Blonde "! Cute, saucy, taped sidekick for your Have an immediate opening for an aggressive station /sales manager for one of show! Over 150 recorded lines $15.00. Free di cata- log! Chicago Broadcast Circle, 25 East Chestnut, our two television stations located in a beautiful college town in Central Cali- Chicago, 60611. fornia. The person must be a top flight salesman, experienced in local and regional sales and should have solid experience in all facets of a television station's operation. Our company also owns radio stations as well as CATV RADIO operations. We offer an excellent future, along with profit sharing and better than average fringe benefits. If interested forward immediately complete resume Help Wanted Management with references and compensation history. For those who qualify, we will bring to our headquarters at our expense for a personal interview.

RADIO V.P. Box D -169, BROADCASTING An Equal Opportunity Employer M/F Here is an exceptional opportunity for an execu- tive capable of managing a 4 million annual gross station. Our present General Manager has been promoted to a new assignment within the Situations Wanted News Help Wanted News corporation. We are ready to interview qualified candidates immediately in order to fill the open- TOP 25 MARKETS ONLY ing as soon as possible, Base salary up to Available immediately. Exciting, RADIO NEWSMAN $60,000 with excellent incentive arrangement. aggressive sports reporter /play -by- East Coast Major Market Station Total compensation should exceed $75,000 first play pro who does more than re- year. Needs A -1 Newsman with Bright, port scores. Prefer radio, but will Contemporary Sound, Consistent Rush resume to Box 8.52. BROADCASTING do TV. "UP" Delivery and Solid Commer- Box D -122, BROADCASTING We are not a major grotto and all replies will cial. "Inside /Outside" Ability a be held in confidence. Must. Top 5- Figure Salary and Situations Wanted Fringes. Excellent Living and Work- Others ing Conditions. Rush Tape and Programing, Production, Resume to SELLING PROGRAM DIRECTOR GENERAL MANAGER Box D -36, BROADCASTING

I can program your AM or FM into a Group operator looking for aggressive GM for No no noise. highly competitive Georgia metro market. Our #1 sound. gimmicks, Sew Applicants From Alf Races Desired man will lead the way in sales and motivate up the 25 -49 buyers market with some his staff, loin a growing organization, send new wrinkles on a proven concept. Call resume and salary requirements. 815. 877 -3798 Situations Wanted Sales Box D -145, BROADCASTING

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25 years in broadcasting. Last 10 years as sales manager then station manager of highly regarded DIRECTOR OF PUBLIC RELATIONS television network affiliate in top 15 markets. If you want increased ratings and profits with a goal oriented operation, we should get to- The University of Nebraska - Lincoln gether. For impressive track record and finest references contact The Lincoln Campus of The University of Nebraska is seeking a Director of Box D -127, BROADCASTING Public Relations. The successful applicant will administer and coordinate infor- mation and public relations services of the campus. An individual with proven Situations Wanted News communications and administrative skills who can apply imagination and initia- tive to furthering the university's institutional objectives is preferred. TV WEATHERMAN Should have a bachelor's degree or higher and experience in public or press Young, believable weatherman who not only relations, news media or similar activities in higher education and /or commer- looks like but actually knows what he is talking about. Currently employed Florida cial setting. Salary open. Send resumes to: Office of the Chancellor, University net affiliate seeking a major market only. of Nebraska - Lincoln, Lincoln, Nebraska 68508, Member ANS. 813- 388 -1167 An Equal Opportunity Employer Before Noon E.S.T.

Broadcasting Apr 16 1973 63 Situations Wanted News Continued For Sale Stations

Young, aggressive medium market Brokers & Consultants News Director . . . seeking new LARSON /WALKER & COMPANY to the challenge in larger market. Have Communications Brokers, Consultants, & Appraisers major metro market experience. On Industry and off camera. Editorialist. 12- Los Angeles, Calif. 90067 Wash., O.C. 20036 1801 Ave. of the Stars 1725 De Sales St., N.W. W. years experience in broadcast field. THE KEITH HORTON COMPANY, INC. Century City, Suite 501 Suite 508 200 William Street Box D -142, BROADCASTING Elmira, New York 14902 213/277 -1567 202/223 -1553 (P.O. Box 948) (607) 733 -7138 CABLE CATV FRANCHISE SOVR/W +,ittitue & J,r Amen ASSOCIATES, INC. The Town of Kent, New York, is re- J tùitt lirtlkers, questing proposals for cable com- BROKERS & CONSULTANTS rri 341 Bayside Dr. 116 Central Park South SUITE 217 munication franchise to be awarded. 11300 NORTH CENTRAL EXPRESSWAY Newport Beach, CA. New York, N.Y. DALLAS, Public hearing for all interested par- TEXAS 75231 (214) 369 -9545 (714) 675 -4585 (212) 265.3430 ties will be held on April 30, 1973 at 7:30 in the evening at the Town Hall, Rt. 52, Kent, New York. GULF Small FM $98.5M Terms SE Small Daytime $95M 29% Address all inquiries to: E Small Profitable $160M 29% SE Medium AM /FM $650M Nego Frank R. Barbarita, Supervisor SE Metro Daytime $400M Terms E Metro Daytime $600M Nego Town of Kent E Metro Daytime $280M 29% W Metro FM $200M Cash Town Hall MW Suburban AM $550M Nego SE Major Fulltime $2MM Carmel, New York /FM Nego Employment Service CHAPMAN ASSOCIATES° 527 Madison Ave., New York, N.Y. 10022 \7 business brokerage service

Atlanta-Chicago-Detroit--New York Or write: 5 Dunwoody Park, Atlanta, Georgia 30341 BROADCAST PERSONNEL AGENCY Sherlee Barish, Director Miscellaneous BROADCASTING'S CLASSIFIED AD ORDER FORM ATTENTION STATION OWNERS NAME PHONE AND MANAGERS Changed format from MOR to Rock or Country lately? If so, that unused li- ADDRESS brary using up vital space and gather- ing dust can be converted to important dollars. AM and FM station will buy CITY STATE ZIP 1950's and 1960's MOR LP's in unlim- ited numbers up to entire libraries. No Indicate desired category: Radio Television Cable DJ's apply. Replies answered promptly. HELP WANTED S TUATIONS WANTED WANTED TO BUY FOR SALE Sarasota Radio Company Management Management Equipment Equipment Sales Sales Stations Stations Box 7700 Announcers Announcers Sarasota, Fla. 33578 Technical Technical ADDITIONAL CATEGORIES News News Instruction Programing Programing Comedy Malarial Production, Others Production, Others Miscellaneous

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Broadcasting Apr 16 1973 64 Profile

The key GOP senator In the newsmen's -privilege area, he sees on broadcast matters: a need for a qualified shield law applic- able to state as well as to federal proceed- Howard Baker of Tennessee ings. "You need to thoroughly codify and carefully delineate the privileges estab- In politics it's easy to give lip service in lished by the Constitution in the field of support of the free broadcasting system. freedom of the press," he says. The platitudes can be found in Congres- Senator Baker hails from a politically sional Record articles, news releases, oriented family. His father served in the Senate and House hearing transcripts, House from Tennessee's second district speeches to the broadcasters back home. (the oldest Republican district in the na- But for Howard Baker Jr., one of the two tion, Senator Baker says) in the 82d to Republican senators from Tennessee, the 88th Congresses until his death in Jan- concept is in truth a deep- rooted philoso- uary 1964, and his step- mother served phy that underlies his views on a broad the balance of that term. range of issues affecting television and And, perhaps inevitably, Senator Baker radio. also caught the political fever; in 1964 he As ranking minority member of the Howard Henry Baker Jr.- Republican almost upset his Democrat opponent in a Senate Communications Subcommittee, special election to fill the unexpired term Senator Baker works closely with Chair- senator from Tennessee; b. Nov. 15, 1925, Huntsville, Tenn.; U.S. Navy, 1943 -46; of the late Senator Estes Kefauver. He man John O. Pastore (D -R.I.) in guiding successfully ran in 1966, defeating former broadcast -related legislation through the LLB, University of Tennessee, 1949; prac- ticing attorney in Huntsville and Knoxville, Governor Frank Clement by almost subcommittee. Two subjects of current 1949 -66; elected to U.S. Senate, Nov. 8, 100,000 votes, and was re-elected last concern are funding for the Corporation 1966; re- elected Nov. 7, 1972; member, year, nearly tripling that margin in a race Public and an for Broadcasting amend- Senate Committee on Commerce and rank- against Democratic Representative Ray law ment to the campaign -spending to ing Republican on its Subcommitte on Blanton, whose seat was eliminated by re- repeal Section 315 of the Communica- Communications; also member of Committee districting. and vice- tions Act for presidential presi- on Public Works; Joint Committee on With only three years in the Senate he dential candidates, and establish an over- Atomic Energy and Select Committee to emerged as a candidate for the minority all limit on all spending by federal -office Investigate 1972 Presidential Campaign leadership in 1969, upon the death of his candidates. Activities; m. Joy Dirksen, Dec. 22, 1951; father -in -law, Senator Everett McKinley is A two -year funding plan for CPB children -Darek, 20, and Cynthia, 17. Dirksen. He came within a few votes of probably the best interim solution, says defeating Senate veteran Hugh Scott of Senator Baker. He agrees with Senator Pennsylvania and that scene was repeated Pastore, however, that a permanent fi- broadcast a limited amount of local pro- in 1971, at the beginning of the 92d Con- nancing plan is needed and "I suspect it graming and authorizing low -cost, low - gress. He's said to be a strong contender will be up to him and me to try to devise" power UHF's -both proposals to foster for the post when Senator Scott retires such a plan. As Senator Baker sees it, the local ownership and use of television and there's even talk about him as a presi- problem is two -fold: maintaining "a along the lines that community AM sta- dential possibility. healthy, vigorous, effective public broad- tions developed. He's hopeful the subcom- His influence in administration circles casting system in the short term, free of mittee will explore the proposals in is evidenced by the fact that last year partisan, political taint with maximum hearings. President Nixon, at Senator Baker's local participation," and developing long- In regard to sex on TV and radio, Sen- urging, nominated Ben L. Hooks, a Ten- term financing "that has maximum insula- ator Baker would prefer that the broad- nessee lawyer and criminal court judge, tion from institutions of government." cast industry "act as its own sensing sys- as a member of the FCC to succeed re- On the political- spending bill, the sen- tem for determining where public rage tiring Robert T. Bartley. "I think his per- ator is reserving judgment for the present. and indignation lies, instead of depending formance has been superb," Senator But he has long believed that the lowest - on Congress to identify it for them and Baker says of Commissioner Hooks. "He unit -rate provision in the law amounts to to prohibit certain types of programing." has shown an even -handedness and a calm a government subsidy for political candi- He predicts the bill banning little-cigar temperament that have served him well so dates at the expense of the broadcaster. advertising will pass the Senate (see page far. I think he has been a very wholesome And he says he is not ruling out legisla- 20) and "I bow to the overwhelming influence both on the commission and the tion to clarify the so- called "reasonable sentiment of Congress in that respect." industry." access" clause of the law. "As it stands But, again, he says he would much prefer Senator Baker has an interest in and an now," he says, "the broadcaster bears the the broadcast industry "to have identified affinity for the technical side of broad- judgmental brunt of the matter and that this concern and come to terms with it." casting, a fact that stems from three years hardly seems fair." Areas in which the senator believes of electrical- engineering training in col- Also unfair, Senator Baker believes, legislation is essential include license re- lege ( "It gave me some ability to con- are what he sees as certain outmoded newals and newsmen's privilege. verse in that foreign language "). And he FCC regulations. He has introduced S.J. On renewals, Senator Baker says he's nearly became a broadcaster himself. Res. 60, calling on the FCC to undertake not yet wedded to the administration's bill After switching to law and receiving his a pilot project on radio re- regulation. "I or any proposal. But, he asserts: "We've degree from the University of Tennessee, feel very strongly that that portion of the got a hodge -podge now of statute law, of he joined the law firm founded by his broadcast industry which serves smaller administrative decisions and judicial in- grandfather. It was during that time that markets -particularly radio -is the vic- terpretations that make an absolute jungle he seriously considered applying for tim of archaic regulatory practices," he out of license renewal. If we don't take Knoxville's channel 15. "The fact that it's says. action soon we may dry up the life of still vacant probably verifies our final The senator has also investigated the broadcasting, which after all is venture judgment that it wasn't economically feasibility of allowing TV translators to capital." feasible," he says.

Broadcasting Apr 16 1973 65 Editorials

Too good? ever with less chance for new brands to cut into their market Current indicators leave little room for doubt that television shares. Doubtless they have the same plans for little cigars. And whatever happened to all those business is on solid ground and moving steadily ahead. This is promises of benefits to not a new phenomenon; it became apparent last year, after the public health through a reduction of smoking? 1970 -71 recession. But now it looks even better. Network exec- utives are predicting that 1973 will be not only a record year Second chance but quite possibly a sensational year, and spot -TV leaders say Six weeks ago, the CBS Television Network withdrew from its their sales are running well above year -ago levels. Some think schedule a Joseph Papp -David Rabe drama called Sticks and it may not be quite as sensational a year for spot as for net- Bones. The program was to have been the second in a series of work, especially since spot took longer to emerge from the mire works commissioned by the network in its determination to up- of 1970 -71, but network sales strength almost invariably begets grade the quality of artistic effort in the medium-a worthy spot sales strength and, with that added to spot's own momen- intention backed in this instance by half a million in hard cash. tum, it should be a year of solid gains all around. Its postponement was occasioned by an unprecedented wave of We make these points not only for the pleasure of it but also station protest motivated by what one affiliate described in this to make another point: There was a seller's market, too, before journal's "Open Mike" as "a sincere concern that its presenta- the recession, and buyers often complained about what they tion at this particular time could completely frustrate and alien- considered high- handed treatment by sellers, particularly net- ate so many millions of people." works. These same buyers could and did chortle when the econ- None could argue the reasonableness of that concern, al- omy turned sour and delivered submissive salesmen offering though, inevitably, many surmised that the decision to postpone distress merchandise on broken rate cards. was motivated less by a difference over timing than by a caving - Sellers have a right to try to get what they consider full value in to a Nixon administration that wanted no past agonies to for their products; buyers, to try to get as big bargains as they cast a shadow over present joys. The prisoners of war were can. But they ought to treat each other with respect, if only to coming home nightly, as much by television as by airplane, it protect themselves against the future. Sellers should not let their seemed. and the juxtaposition of Sticks and Bones' unrelenting enthusiasm for today's market make them forget how abrupt the antiheroics might indeed have been unwelcome. transition can be if, as sometimes happens, tables turn. But now that time is over. The last prisoner has been re- turned, and with him the last reason for avoiding the issue. The in crowd And none should be misled: An issue remains. It has to do with Shoddy business is going on in the United States Senate over the kind of medium television is to be. It is not for us to say the broadcast advertising of little cigars. It is beginning to look that Sticks and Bones is great television. We can, however, make like a rerun of that strange alliance of big tobacco companies the judgment that television will never be a great medium with- and consumer -minded senators that led to the prohibition of out efforts equal to that production in relevance, ambition and cigarette advertising on the air. professionalism. ar- Last week, soon after the Commerce Committee-in an ac- A good many CBS-TV executives had confidence in the tion of exceptional haste-reported out a bill to include little tistic excellence of Sticks and Bones before the station revolt. cigars in the law that keeps cigarettes off radio and television, They could express that confidence now by putting the program to clear, it the Senate, in an ill -atter led session, passed the bill by voice on the network. If affiliates here or there chose not at least there would have vote. As is explained elsewhere in this issue, it was a parlia- would be their individual decision, but mentary accident that assertedly occurred without the knowl- been an end to a national blackout at the source. edge of the bill's principal supporters. Senator Marlow Cook (R -Ky.) has now moved for recon- sideration. This maneuver is explained as a means of giving Consolidated Cigar Corp. -the immediate target of all these Senate proceedings -time to retreat from its announced inten- tion to conduct a national television campaign for its Dutch Treats. Senator Cook has candidly explained he wants to shut off the Consolidated television campaign out of a sense of obli- gation to the larger R. J. Reynolds and P. Lorillard, which withdrew their little cigars from the air at the urging of Sen- ators Cook and Warren G. Magnuson (D- Wash.), chairman of the Commerce Committee. Obviously the bigs have decided that broadcast advertising is expendable for little cigars, as for cig- arettes- provided all companies are denied access to the air and are otherwise unimpeded in their advertising and marketing. If all of this ends in affirmation of the Senate vote, the meas- ure then goes to the House, where higher standards of legislative morality will hopefully prevail. Somewhere along the line it must be recognized that the major tobacco companies have found the formula to conspire in restraint of competition with- out violation of the antitrust laws. With the cooperation of a Drawn for BROADCASTING by Sid His Congress that passed the antibroadcast law (and of a President "This little gimmick might just get me the job as WOF -TV's farm who signed it), the tobacco bigs are selling more cigarettes than and garden director."

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/f Hammerin' Hank passes the Babe, it'll be on WSB Radio Show biz stars and top newsmakers ride the WSB Merry Go Round every morning 5Øí iopiek 'i'p young Zoomen Phil Donahue knows how. And maybe that's what has made him the nation's longest run- ning, most successful syndicated talk strip show. With over five years of daytime sex appeal. Just how does he do it? Perhaps, it's his interview technique. His intense curiosity and interest in women. His brains. Haircut. Clothes. Celebrity guests. Or luck. He picks up most of the 18 -49 women. Whatever that certain something is, it has put him in over half a hundred markets where he picks up most of the 18 to 49 women. With that record, he'll be around for at least another five years. And in another fifty markets. Let Phil Donahue show you how to pick up your share of the young women. AVCO PROGRAM SALES A DIVISION OF AVCO BROADCASTING CORPORATION

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