INVEST IN LIGHTING INVEST IN AWNINGS INVEST IN GREENERY
INVEST IN SIGNAGE
INVEST IN MERCHANT ASSOCIATIONS INVEST IN MURALS
INVEST IN ACCESSIBILITY INVEST IN CAFE SEATING
INVEST IN CIVIC ENGAGEMENT INVEST IN BIKE RACKS
FOCUSED & CUSTOMIZED NEIGHBORHOOD ASSISTANCE FOR COMMERCIAL DISTRICTS
San Francisco’s The Invest in Neighborhoods Initiative, one of the 17 points of Mayor Lee’s plan for jobs and economic opportunity, provides focused, neighborhood customized assistance to meet the specific needs of San Francisco’s commercial neighborhood commercial corridors. districts will be Invest in Neighborhoods aims to strengthen and revitalize neighborhood commercial districts around the City by leveraging economically resources from across multiple departments and nonprofit partners. thriving, These include existing services, such as the Small Business Revolving Loan Fund, public art installations, and streetscape safe, resilient, improvements, and brand new services such as Storefront SF sustainable, and (a citywide vacancy tracking system), the Jobs Squad, and a neighborhood improvement grant program. meet the needs of Every neighborhood commercial district is different and has its local residents. own unique strengths, opportunities and challenges. Invest in Neighborhoods aims to deploy the specific services and resources Invest in Neighborhoods Vision that are most needed in each district. THE NEIGHBORHOODS PROGRAM ELEMENTS
COLUMBUS AVE
FILLMOREST
DIVISADEROST
LOMBARD STREET C NORTH BEACH POLKST LOMBARD ST D Baseline Services Each participating corridor has access to a set MIDDLE POLK STREET of baseline services that includes an economic BROADWAY EMBARCADERO UNION ST F STOCKTONST CHINATOWN B E assessment; dedicated staff at City Hall; targeted business development and financing resources; PACIFIC AVE CALIFORNIA ST participation in the new vacancy tracking system; TS TEKRAM TS
UNION STREET JAPANTOWN and priority consideration for various City grant K programs. The Jobs Squad, a team of City staff CALIFORNIA ST BUSH ST
TAYLORST dedicated to helping small business owners cut GEARY BOULEVARD LARKIN STREET TS TNEMELC A GEARY BLVD M through red tape and access City services, is L CENTRAL MARKET STREET N
MASONICAVE DVLB YRAEG EVA ETAGVANNESS NEDLOGAVE conducting door to door outreach in Invest in 3RD ST J Neighborhood commercial districts to deploy TS RETSILLACM TS AOBLAB 5TH ST baseline services.
ARGUELLO BLVD 6TH ST PARK PRESIDIO BLVD
FOLSOM ST TS NOTLUF 7TH ST
LOWER POLK STREETTEKRAM TS 11TH ST TS THGIAH COMMERCIAL DISTRICT HEALTH LOWER FILLMORE STREET Commercial District Assessments READ SUMMARY ON PAGE 2 IRVING STREET AWY NLOCNIL SACRAMENTO ST I SACRAMENTO ST 16TH ST AVE POTRERO CALIFORNIA ST CALIFORNIA STThe Planning Department and the Office of
WILMOT ST PINE ST SCOTT ST
PIERCE ST WILMOT ST PINE ST S GNIVRI T SCOTT ST PIERCE ST FILLMORE ST
SUTTER ST FILLMORE ST BUSH ST BUCHANAN ST AUSTIN ST No. of Storefronts SUTTER ST BUSH ST BUCHANAN ST STEINER ST AUSTIN ST
STEINER ST
3RD S 3RD Vacant Storefronts Economic & Workforce Development (OEWD), with JUDAH ST POST ST POST ST TS HT81 188 LAGUNA ST MISSION ST MISSION
OCTAVIA ST Sales Tax LAGUNA ST 5 3% GEARY BLVD OCTAVIA ST GEARY BLVD $400,000 AVERY ST Photos by J. Astra Brinkmann Q AVERY ST POST ST
GOUGH ST T JAPANTOWNOFARRELL ST POST ST OFARRELL ST supportGOUGH ST from community partners and research $300,000 OFARRELL ST GEARY BLVD OFARRELL ST GEARY BLVD
9TH AVE ELLIS ST WEBSTER ST
ELLIS ST WEBSTER ST CLEARY CT $200,000 CLEARY CT Storefronts HOLLIS ST
$349,214
PIERCE ST HOLLIS ST $320,677 $299,379 ELLIS ST TS HT02 PIERCE ST $334,597 CASTRO ST CASTRO WILLOW STELLIS ST
$344,669 $360,683 $321,095 institutions, is conducting a thorough assessment $100,000 EDDY ST WILLOW ST EDDY ST
NORIEGA STREET S VALENCIA $0 2006 Japantown Storefronts 2007 NEIGHBORHOOD H LOWER 24TH STREET (MISSION) 2008 2009 2010 2011 2012 of each corridor, including demographic analysis of Eating and Drinking Places 1/4 Mile S DN22 T Sales Tax Change PROFILE 1/4 Mile Gift Stores 2006-2012 CITYWIDE S AGEIRON T U 57 Other Retail Stores JAPANTOWN 21 17% Personal Services 16 T 20% Business or Professional Services District Population population, economic analysis, physical conditions, 15 Medical Services No. of Households 14 15,675 Clothing, Accessories Median Household Income SACRAMENTO ST 14 24TH ST Other Non-Retail Services 9,845 SACRAMENTO ST 11 Other $51,639 CALIFORNIA ST CALIFORNIA ST need, and existing social capital. Assessments 7 UPPER MARKET / CASTRO Other Entertainment Race 4 White PINE ST Video Stores SCOTT ST
PIERCE ST PINE ST 4 SCOTT ST STEINER ST 19TH AVE Black JAPANTOWN PIERCE ST TS ZEVAHC RASEC Appliance, Home Furnishings FILLMORE ST STEINER ST BUSH ST 4 Asian 52% SUTTER ST FILLMORE ST BUSH ST BUCHANAN ST Bakeries with Retail SUTTER ST LAGUNA ST
BUCHANAN ST
R 3 Native American / Hawaiian or Pacific Islander OCTAVIA ST 11% LAGUNA ST will be released online at oewd.org as they are Bank / Financial Services JAPANTOWN POST ST OCTAVIA ST 3 Other / Two or More 29% Massage Establishments POST ST 3 % Latino ( WESTERN 0%ADDITION ) SUTTER ST Movie Theaters GEARY BLVD SUTTER ST 3 GEARY BLVD 7% AVERY ST Tourist Hotels POST ST AVERY ST
SUNSET BLVD Observations About Physical Conditions PORTOLA DR 2 POST STREET8% Vacant Storefronts POSTcompleted, ST beginning in spring 2013. TARAVAL STREET Geary Blvd side of Japan Center is like a “fortress”. FROM 2 OFARRELL ST GEARY BLVD Source: November 2012 parcel inventory conducted by Japan Center malls aging, in need of work. FILLMORE TO LAGUNA STREET OFARRELL ST Planning Department / OEWD 5 ELLIS ST GEARY BLVD Inward-facing physical design of the malls is viewed as obstacle to long-term ELLIS ST CLEARY CT G WEBSTER ST
: CLEARY CT (
viability and attractiveness of the shopping district as a whole. HOLLIS ST WEBSTER ST
GOUGH ST PIERCE ST
4 INVEST IN NEIGHBORHOODS HOLLIS ST
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GOUGH ST THIRD STREET Green space is limited. PIERCE ST WILLOW ST ELLIS ST
WILLOW ST ELLIS ST :
TS LAVARAT MISSION ST ( EDDY ST EDDY ST
V : MISSION CESAR CHAVEZ TO RANDALL/COLLEGE HILL ( S 1/4 Mile 1/4 Mile S ETNECIV T EVANS ST
OAKDALE AVE WEST PORTAL AVE 24TH STREET (NOE VALLEY)
DVLB TAOLS O BOSWORTH ST Toolkit and Customized Services Based on the results of the commercial district ALEMANY BLVD EVAREVLIS BAYSHORE BLVD WEST PORTAL assessments, community input, and funding OCEAN AVENUE availability, City agencies will work together with P SAN BRUNO AVENUE T YOSEMITE AVE
3RD ST
JUNIPERO SERRA BLVD community members to identify specific benchmark
EVA NAECO VAE YA W OLLO H goals for each commercial district. Invest in X MISSION STREET (EXCELSIOR) 19TH AVE Neighborhoods will mobilize over 100 different MANSELL ST EVA NAMLIG services, tools, and programs to support the commercial districts that need them most. Y S THPLODNAR BROAD STREET (OMI) TS DAORB EVA DNALEL EVA AVENEG W LELAND AVENUE
Invest in Neighborhoods has identified 25 NEIGHBORHOOD CORRIDOR DISTRICT NEIGHBORHOOD CORRIDOR DISTRICT NEIGHBORHOOD CORRIDOR DISTRICT OEWD, the Planning Department, and other City agencies are reaching out to community neighborhood commercial districts that were A Geary Boulevard 1 J Lower Fillmore Street (Western Addition) 5 S Mission, Cesar Chavez to Randall/College Hill 8 / 9 partners in each of the Invest in Neighborhoods commercial districts to present selected based on input from community B Union Street 2 K Japantown (Western Addition) 5 T San Bruno Avenue (Portola) 9 assessment findings and gather community feedback on which services and interventions members, City staff, members of the Board of Supervisors, and the Mayor. Priority was given C Lombard Street 2 L Central Market 6 U Lower 24th Street (Mission) 9 are most needed in the neighborhood. to neighborhoods demonstrating economic D North Beach 3 M Larkin Street 6 V Third Street (Bayview) 10 OEWD is also providing support to community-based organizations that will implement need, potential for economic growth, and/or E Chinatown 3 N Lower Polk Street W Leland Avenue (Visitacion Valley) neighborhood improvement projects and business services programs. The first round existing social capital. Additional commercial 6 10 districts may be added to the program in F Middle Polk Street 3 O West Portal 7 X Mission Street (Excelsior) 11 of funding was completed in April 2013; OEWD will open additional rounds of grant- making as budgeting allows. subsequent fiscal years, particularly as some G Taraval Street (Sunset) 4 P Ocean Avenue (OMI) 7 Y Broad Street (OMI) 11 phase one corridors achieve economic and H Noriega Street (Sunset) Q Upper Market / Castro (Castro) For more information, and to subscribe to the Invest in Neighborhoods newsletter, please community development goals and ‘graduate’ 4 8 For the specific geographic boundaries of each from the program. I Irving Street (Sunset) 4 R 24th Street (Noe Valley) 8 commercial district, please visit oewd.org visit oewd.org Quantifiable Economic Outcomes
Invest in Neighborhoods expects to accomplish measurable economic outcomes related to job creation, increased sales tax revenues, and lower vacancy rates. For example, on San Bruno Avenue, which since 2005 has benefited from interventions upon which Invest in Neighborhoods is modeled, the sales tax revenuHe has increased by 8% while the city only saw a 3% increase; and the vacancy rate has decreased by 2.2%.
Quality of Life and Environment Improvements
Invest in Neighborhoods aims to improve quality of life factors such as neighborhood safety, cleanliness, and residents’ satisfaction with their commercial district.
Increased Social Capital
Invest in Neighborhoods is designed to build relationships among community members, cultivate local leaders, and create stronger connections between City staff and programs and the communities that they serve.
For more information on the Invest in Neighborhoods program, please visit www.oewd.org
Office of the Mayor San Francisco Edwin M. Lee, Mayor