Pennsylvania Communication Association 72Nd Annual Convention Communication Praxis: Linking Teaching, Scholarship and Engagement

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Pennsylvania Communication Association 72nd Annual Convention

Communication Praxis: Linking Teaching, Scholarship and Engagement in an Active Life

October 7-8, 2011 Westminster College McKelvey Campus Center/Thompson Clark Hall

PRELIMINARY PROGRAM

Friday October 7, 2011

Executive Council Meeting 2:00PM – 3:00PM Miller Board Room McGill Library

Session 1.1.1 3:15PM - 4:30PM 210 Thompson Clark Hall

Reflections and Best Practices on Communication Praxis

Sponsor: Mass Media and Society Chair: Yvonne Sacripant Bland

Preparing Students to Engage in Community Journalism Projects Outside the Ivory Tower Andrea Frantz, Robert Morris University

Integrating Teaching, Research, and Outreach through Your Media Advocacy Jennifer Snyder-Duch, Carlow University

You've Got to Put it in a Format That I Can Use Amy Kier Reinhart, Point Park University

Millennial, Media and Service Learning in the Seeing Tomorrow Together Project Ann D. Jabro, Robert Morris University

Session 1.1.2 3:15PM – 4 :30PM 314 Thompson Clark Hall

Striking a Pedagogical Balance

Sponsor: Communication Education Interest Council Chair/Respondent: Tatyana Dumova, Point Park University

This panel offers a theoretical, philosophical, and pedagogical rationale for the creation and implementation of effective and engaging course assignments. The presenters will share examples of assignments that balance creativity and constraint.

Participants: Jill K. Burk, Penn State University, Berks Christina L. McDowell Marinchak, Duquesne University Amanda G. McKendree, University of Notre Dame

1 Session 1.1.3 3:15PM - 4:30PM 315 Thompson Clark Hall

Short Course Special Session: Conference 101 Short Course*

Linda Schifino, Carlow University

Highly recommended for undergraduate students. As an undergraduate student, do you find yourself asking: What is this conference all about? Why am I here, and what should I be doing? Former PCA President Dr. Linda Schifino will address questions such as: What is an academic conference? Why is it beneficial for me to participate? How can I learn, have fun, and get the most out of this experience? Join us for this informal short course where you can ask questions, enjoy refreshments, and meet and mingle with other students. *Registration required ______Session 1.2 4:45PM – 5:45PM Witherspoon Lakeview McKelvey Campus Center Poster Session

World Cup or World War? War Metaphors in Newspaper Coverage of the 2010 World Cup David DeIuliis, Duquesne University Dan DeIuliis, Penn State University

Facebook and Its Capability for Relational Maintenance Strategies Meghan Brownlee West Virginia Wesleyan College

Free Your Mind Brigette Barto and Shaila Whitla Geneva College

Managing Diversity: An Exploration of Diversity Strategic Planning Efforts at Western Pennsylvania Colleges and Universities. Sabine Cherenfant Robert Morris University

Fisher’s Narrative Paradigm and Secondhand Lions Havilah Mohler Geneva College

FPP and Dating Violence John Chapin Penn State University

Corporate Crisis Communications (Emergency Public Relations) Evelyn Merriman Seton Hill University

Entrepreneurship Unveiled Katie Kosalek and Caitlin Markline Penn State York

Applying the Social Judgment Theory in “A Bug’s Life” Monica Miller and Ji Bae Geneva College

Intimate Partner Violence and Self-Verification Theory Elizabeth Hain and Ashley Stansfield Penn State Beaver

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Special Session: Theatre* 6:00PM – 7:15PM Berlin Lounge

Sponsored by the Department of Communication Studies, Theatre and Art @ WC

Please join us for a special presentation by Dr. Scott Mackenzie on Theatre and Social Engagement. ______Convention Reception 7:30PM –9:30PM Berlin Lounge

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3 Saturday October 8, 2011

Past Presidents’ Breakfast 7:15AM – 8:00AM McKelvey 253

______Convention Breakfast 7:30AM – 9:30AM Berlin Lounge

______Session 2.1.1 8:00AM – 9:15AM 314 Thompson-Clark Hall

Great Ideas for Teaching Students (G.I.F.T.S.)

Sponsor: Communication Education Interest Council Chair: Amanda G. McKendree, University of Notre Dame

Using Information Sharing Social Applications to Facilitate Collaboration in Group Assignments Jack Ciak, Seton Hill University

Using SMS Polling to Reach Reticent Students Joe R. Downing, Penn State University, York

Promoting Group Collaboration in an Upper-Level Online Course on Technology Mediated Communication Tatyana Dumova, Point Park University

Inkling: A Multimedia e-Alternative to Traditional Textbooks Jack Ciak, Seton Hill University

Facilitating Gendered Communication Competence through Reflective Practice Amanda G. McKendree, University of Notre Dame

Session 2.1.2 8:00AM – 9:15AM 315 Thompson-Clark Hall

Student Papers: Discussions on Communication Ethics

Sponsor: Communication Ethics Interest Council Chair: Melissa A. Cook, Saint Vincent College

Communication Praxis: An Ethical Approach to Linking Teaching, Scholarship, and Engagement in an Active Life for the Development of Moral Excellence Rachel Kosko, Duquesne University

The Devil Made Me Do It?: Spinoza, Akrasia and Ethics of the Will Christopher O. Barkley, Duquesne University**

Zen and the Art of Wall-E: A Communication Analysis of the Quality in Going Green Lisa Riede*, Andrew McCune **, Alexia North**, and Bruce Lancaster **, Lock Haven University

*Debut paper **Graduate student paper; debut paper

Session 2.1.3 8:00AM – 9:15AM 210 Thompson-Clark Hall

Top Competitive Graduate and Undergraduate Papers

Sponsor: PCA Writing Competition Chair: Sarah Worley, Juniata College

Graduate Winners The Future of Gatekeeping: New Conceptualizations for Social Networks and Collaborative Web Portals David DeIuliis, Duquesne University

Considering Sacraments as Signs in Augustine’s De Chatechizandis Rudibus Natalie Nardelli Gigliotti, Duquesne University

Undergraduate Winners A Semiotic Analysis of Disability and Discrimination in HOUSE and ER TV Shows Allison Eiseman, Shippensburg University

Questioning Fifteen Years of Research: a Study of the Effectiveness of Listening Styles Profile 16 Ted Froats, Penn State University, Beaver Campus Trey Hudspeth, Penn State University, Beaver Campus

Session 2.1.4 8:00AM – 9:15AM AV Classroom, Thompson-Clark Hall

Transcending the Fourth Wall: Re-evaluating Audience Interaction in a Postmodern Television Environment

Sponsor: Mass Media and Society Interest Council Chair: Mary Mino, The Pennsylvania State University, DuBois

Community Clip Show: Examining the Recursive Collaboration between Producers and Viewers of a Postmodern Sitcom Rekha Sharma, Kent State University

Television Home Shopping Channels and their Influence on Culture, Consumerism, and Communication Margot Garmon, Kent State University

Discussing MTV’s ‘Reality’ Regarding Teen Pregnancy and Parenting: How Reality Television May Help or Hurt Adolescent Viewers Amber Ferris, Kent State University

A Look at Parasocial Interactions and Relationships: Through a Social Penetration Lens Amy Dalessandro, Kent State University

______Session 2.2.1 9:30AM – 10:45AM 210 Thompson-Clark Hall

Striking a Pedagogical Balance

Sponsor: Communication Education Interest Council Chair/Respondent: Tatyana Dumova, Point Park University

5 Participants: Jill K. Burk, Penn State University, Berks Christina L. McDowell Marinchak, Duquesne University Amanda G. McKendree, University of Notre Dame

Session 2.2.2 9:30AM – 10:45AM 314 Thompson-Clark Hall

Women with Political Voice: What can we learn from their Praxis?

Sponsor: Rhetoric and Public Address Interest Council Chair: Cem Zeytinoglu Respondent: Donna Weimer

The Enactment Rhetoric of Ruth Bader Ginsburg Nichola Gutgold, Penn State

The Bitch is Back: Understanding Feminine Political Leadership through a metaphorical criticism of Hillary Clinton Julia Bogue, Widener Law School

‘Mom-in-Chief’: An Ideological Analysis of Media Coverage During Michelle Obama’s First 100 Days in Office, Sarah Worley, Penn State

Session 2.2.3 9:30AM – 10:45AM 315 Thompson-Clark Hall

Linking Communication & Theatre: Communication Praxis for an Active Life

Sponsor: Performance Studies Interest Council Chair: Brent C. Sleasman, Gannon University Respondent: John Lawson, Robert Morris University

Holding the Mirror Up to Nature Shawn Clerkin, Gannon University Paula Barrett, Gannon University

Speech Anxiety Reduction through the Development of Theatre Activities Kimber Forrester, Gannon University

Developing Humanities Case Studies Brent C. Sleasman, Gannon University

Session 2.2.4 9:30AM –10:45AM AV Classroom, Thompson-Clark Hall

Out There in the “Real World”: Students Making Connections to Companies through Organizational Analysis

Sponsor: Interpersonal/Organizational Interest Council Chair and Respondent: Michelle Rees Edwards, Robert Morris University

Undergraduate Panelists: Ashten Farah, Robert Morris University Sybile Cherenfant, Robert Morris University Abby Porada, Robert Morris University

6 Sarah Lynn Pokita, Robert Morris University

______Session 2.3.1 11:00AM – 12:15PM 210 Thompson-Clark Hall

Diplomacy in a Perilous World In an effort to respond to the theme of the convention and to exemplify how scholars link their research, teaching, and public life engagement, this panel will be composed of three past PCA presidents who study, write and teach on the topic of political communication. This panel will examine the role of diplomacy and public speech for both national and international audiences.

Sponsor: Past Presidents’ Panel Chair: Chrys Gabrich

President Obama’s Midnight Announcement: ‘Justice Had Been Done’ Linda Schifino, Carlow University

CommHillary Clinton: Diplomat Nichola Gutgold, Penn State Lehigh Valley

The Rhetoric of Gabrielle Giffords’ ‘Unspeakable Tragedy’ and Narrative Unity Melissa Cook, St. Vincent College

Session 2.3.2 11:00AM – 12:15PM 315 Thompson-Clark Hall

Communication Praxis: Linking Teaching, Scholarship and Engagement in an Active Life

Sponsor: Vice President of PCA Chair: Christina McDowell Marinchak, Duquesne University

Teaching and Scholarship: Critical Connections to Community Engagement Susan Malcolm, Robert Morris University

Reflections on Critical Reflections: Coding Problematic Incidents Thomas J. Yanuzzi, Penn State University, Brandywine Nicholas J. Corrato, Penn State University, Brandywine

Linking Classroom and Community in the Public Relations Campaign Course Katrina Quinn, Slippery Rock University

Go to Class or Stay in Bed: College Students Communicate What Motivates Them in Your Classrooms Michelle Wilkes-Carilli, East Stroudsburg University

Bringing Women’s Voices to the Forefront: The Feminization of Organizational Communication Lisa A. Davis, Duquesne University

Session 2.3.3 11:00AM – 12:15PM 314 Thompson-Clark Hall

More Than a Game: Using Sport Documentary to Highlight Themes of Friendship, Class, Race, and Interpersonal Communication amongst African American Teammates

Sponsor: Media and Technology Interest Council

7 Chair and Respondent: Anthony Esposito, Edinboro University of Pennsylvania

The Use of Friendship in More Than a Game Brittany Kennedy, Edinboro University of Pennsylvania

Father Figure in More Than a Game Kathleen Rendos, Edinboro University of Pennsylvania

Race in More Than a Game Elizabeth Haskin, Edinboro University of Pennsylvania

Using Documentary as a Form of Social Communication Ian Willoughby, Edinboro University of Pennsylvania

Place in More Than a Game Brianna Pollock, Edinboro University of Pennsylvania

Session 2.3.4 11:00AM – 12:15PM AV Classroom, Thompson-Clark Hall

Active Engagement with the Media: From Popular Public Opinion and Newspaper Coverage to Online Fundraising and Creating an Online Self

Sponsor: Applied Communication Interest Council Chair: Amanda McKendree, University of Notre Dame Respondent: Tatyana Dumova, Point Park University

Framing an Unpopular War: How Czech and American Newspapers Reported the ‘What-a-story’ of the Early Days of the Iraq Invasion Pamela Walck*, Point Park University

Are Male Sporting Events Covered Differently Than Female Sporting Events? A Content Analysis of the Newspaper Coverage of the 2011 NCAA Men’s and Women’s Basketball Tournaments Andrew Hayn John*, Point Park University

Creating an Online Self: A Study of Young Girls, Blog Creation and Identity Exploration Sarah Sudar*, Point Park University

Internet Strategies Used by Nonprofit Organizations: How Do They Measure Up? Stephanie Sikora*, Point Park University

*Student Debut

______Lunch & Business Meeting 12:30PM – 1:45PM Witherspoon Rooms McKelvey Campus Center

All PCA members are encouraged to join the business meeting lunch. We will discuss important matters in this plenary session that shape the future of the Association. PCA President Cem Zeytinoglu will preside. Business will be conducted as well as elections for new officers. ______Session 2.4.1 2:00PM – 3:15PM 210 Thompson-Clark Hall

Media Education and the Classroom: Linking Theory, Practice and Student Skillfulness

8 Sponsor: Communication Education Interest Council Chair: Jack Ciak, Seton Hill University Respondent: Keith Corso, Westminster College

Media Education and the University Curriculum: The Perceived Importance of Media Education to University Students and Faculty Members Hans Schmidt, Pennsylvania State University, Brandywine

Seeking Balance: A Theory of Effective Communication Brett A. Barnett, Slippery Rock University

Using the iPad in the Classroom: The Seton Hill Experience Jack Ciak, Seton Hill University

Evaluating Student Skillfulness in Online Search Tatyana Dumova, Point Park University

Session 2.4.2 2:00PM – 3:15PM 315 Thompson-Clark Hall

Interdisciplinary Teaching: The Good, the Bad and the Challenges when Colleagues are Linked Together in the Classroom

Sponsor: Communication Education Interest Council Chair/Respondent: Linda Schifino, Carlow University

This panel will explore different model for designing and teaching interdisciplinary classes. The panelists will also discuss the benefits and challenges of related to this pedagogy.

Participants: Chrys Gabrich, Carlow University John Gareis, University of Pittsburgh Jennifer Snyder-Duch, Carlow University Bradley Weaver, Westminster College Valerie Whitecap, University of Pittsburgh

Session 2.4.3 2:00PM – 3:15PM 314 Thompson-Clark Hall

Undergraduate Papers on Ancient Rhetorical Theory

Chair: Cem Zeytinoglu, East Stroudsburg University

In this panel a group of students will present their papers about Ancient Rhetorical theory. The papers were written as an assignment for the Rhetorical Perspectives course in the Spring semester 2011 at East Stroudsburg University.

Plato and Gorgias on Logos and Techne Michael Marshall, East Stroudsburg University

Power of Speech According to Gorgias and Isocrates Jacqueline McCarthy, East Stroudsburg University

Performance and Eloquence in Gorgias and Cicero Morgan Thomas, East Stroudsburg University

9 Point of Difference: Plato and Aristotle on Rhetoric Sue Otto, East Stroudsburg University

Aristotelian Answer to Plato’s Criticism of Rhetoric Taryn Malinak, East Stroudsburg University

Session 2.3.4 2:00PM – 3:15PM AV Classroom, Thompson-Clark Hall

Traditional Theories: Practical Applications

Sponsor: Applied Communication Interest Council Chair: Paul Lucas, East Stroudsburg University

The Rhetoric of Economics Ken Bohl, Duquesne University

Inter-Ethnic Conflict and Dialogue: Possibilities for Peace Monale Alemika*, Duquesne University

Isocrates’ Place in Post Modern Advertising: Toward a Constructive Application for Distinct Advertising Practices Christopher O. Barkley*, Duquesne University

*Student Debut

______Special Session 3:30PM – 4:45PM Mueller Theatre

2011 Julia T. Wood Scholar Award Recipient Dr. Martin J. Medhurst, Baylor University - Keynote Address

______Session 2.5.1 5:00PM – 6:15PM 315 Thompson-Clark Hall

Transformations in Health Communication

Sponsor: Health Communication Interest Council Chair: Pat Arneson, Duquesne University

A Medical Profession in Transition: Exploring Naturopathic Physician Blogging Behaviors Justin Walden, Pennsylvania State University**

Third-person Perception about Domestic Violence among Medical Professionals John Chapin, Pennsylvania State University-Beaver.

’Please Don’t Jump!’: A Critical Analysis of the Use of Social Networking as a Form of Social Support for Mental Health Issues Andrea M. McClanahan, East Stroudsburg University of Pennsylvania.

**graduate student paper; debut paper

10 Session 2.5.2 5:00PM – 6:15PM 210 Thompson-Clark Hall

Media Yesterday, Today and Tomorrow: History, Development, Criticism and Impact

Sponsor: Mass Media and Society Interest Council Chair: Chrys Gabrich, Carlow University

The Legacy of the Progressive Era in Early Radio Broadcasting David Dzikowski, The Pennsylvania State University

The Polarization of the 'Gee Whiz' and 'Aw Nuts' Sports writing Schools of the 1920s Dane DeIuliis, The Pennsylvania State University David DeIuliis, Duquesne University

Hiding in Plain Sight: The Dove Campaign for (Hyper) Real Beauty and the Simulation of Authenticity Kavita I. Naylor, Temple University

The Branded Audience: What Brand Placement Research has virtually Ignored Brittany Rowe-Cernevicius, Westminster College

Fragile: A Warning to All Gamers Paul Lucas, East Stroudsburg University

Session 2.5.3 5:00PM – 6:15PM 314 Thompson-Clark Hall

Spotlight Session: Transformational Teaching and Learning: Communication in China; A Two Week Field Study Course Nichola D. Gutgold, Penn State Lehigh Valley Elizabeth Rutt, Penn State Lehigh Valley Elias Rabeh, Penn State Lehigh Valley

Teaching organizational communication usually includes a unit on intercultural communication. But what if you airdrop twenty-three undergraduates in Beijing, China for two weeks to investigate the cultural differences first hand? What are measurable outcomes of such a significant learning endeavor?

Penn State Lehigh Valley embarked on a two-course, two-week field study course that brought undergraduates studying organizational communication to China. This panel will include information on the value of China field study, integrating a course into international travel and the possibility for teaching and learning after the field study is over through teaching assignments for English speaking students in China.

Session 2.5.4 5:00PM –6:15PM AV Classroom, Thompson-Clark Hall

Promoting Engagement through a Student-Run Public Relations Firm

Sponsor: Applied Communication Interest Council Chair: Katrina Quinn, Slippery Rock University

Student Panelists: Erica Siciliano, SlipperyRock University Rachel Edman, Slippery Rock University Courtney Moats, Slippery Rock University

11 ______Music Performance 6:30PM – 7:15PM Witherspoon Rooms

Sponsored by the Westminster College Music Department ______Banquet & Awards Ceremony 7:30PM – 9:30PM Witherspoon Rooms

We will celebrate the 72nd Convention in this special event. The banquet will also feature a formal dinner with a special event organization that involves the recognition of the 2011 award recipients and ceremonial speeches.

PCA Awards

• Speaker of the Year Award recognizes Pennsylvanians who demonstrate excellence in service and contribution to the communication related fields and professions • Julia T. Wood Teacher/Scholar Award recognizes achievements of a Pennsylvania related teacher/scholar whose outstanding service and contributions are highly visible and influential on students and fellow scholars alike. • The Carroll Arnold Distinguished Service Award recognizes contributions of a PCA member to the profession and/or to PCA. The award could be for long and faithful service, outstanding teaching, distinctive service, and/or a single outstanding contribution. • The Donald Ecroyd Research and Scholarship Award recognizes a PCA member who has a commitment to and a sustained record of research and publication in the field of communication. • The Harvey Kelly Excellence in Teaching Award is to recognize a PCA member who has demonstrated a passion for and a mastery of teaching, both in and out of the classroom. The award could be for innovative methods in the classroom, community-based education, demonstrated impact, lifetime accomplishment, or a single exceptional accomplishment. • The Jeanne Lutz High School Speaker of the Year Award recognizes excellent communicators and/or role models at the high-school level. • The William Tacey School of the Year Award honors school speech programs other than college or university programs. Qualifying schools have excellent curricular and extracurricular speech opportunities. • The Voices of Tomorrow College Communicator of the Year Award is to recognize excellent communicators at the college level. This award is presented to a Pennsylvania college student who excels in curricular and extracurricular communication (including speech or media) work, who uses communication skills in a service capacity, and who demonstrates promise of future leadership through communication.

Sunday October 9, 2011

Executive Council Meeting 8:00AM – 9:30AM North Meeting Room Hampton Inn & Suites, Grove City