Course Descriptions

COURSE DESCRIPTIONS

During FIDM’s annual Curriculum Overview, and working closely with our dedicated Advisory Board members, we evaluate all courses and programs, updating them as necessary to ensure that they are industry-relevant and meet our rigorous standards. 120 COURSE DESCRIPTIONS

BDSN skills at pattern drafting with garment construction processes. This studio course includes detailed BDSN 3100 — 6 UNITS construction processes of classic fashion silhouettes. ADVANCED PRACTICES IN COLOR, DESIGN & 3-D FORM Includes a three (3) hour studio. This course is designed to explore the relationship between color and three-dimensional form. BDSN 3780 – 6 UNITS Students explore how an object changes when PROTOTYPING 3-D FORMS color and pattern is applied to three-dimensional This course integrates both 3-D software and manual forms and space. Through the formal principles and skills acquired in previous courses to explore and elements of design students increase sensitivity to interpret a range of design inventions and their the application of color. This course includes both proliferation through rapid prototyping. Students collaborative and individual explorations. explore special topics in virtual design, new modes of manufacture, and prototyping. BDSN 3200 — 3 UNITS STRUCTURAL DRAWING BDSN 3800 – 3 UNITS Students refine their abilities to create convincing DIGITAL ASSET MANAGEMENT volumetric images through perspective, matrix In this course, students practice the sophisticated analysis, cross-contour, light, and shadow. They ex- digital asset management skills required for careers plore the application of structural drawing to their in the design industry. Topics include file formats, respective design disciplines and individual styles. technologies and workflow, computer applications, Includes a three (3) hour lab. and organizational systems that seek to define, identify, control, manage, and store digital images. BDSN 3400 — 6 UNITS DRAWING THE FIGURE IN CONTEXT BDSN 3850 — 3 UNITS This course addresses the structure and anatomy THEORY & CONTEXT OF DESIGN of the human figure as essential to developing a In this course, students formulate a personal naturalistic approach to rendering the human form. creative research project relevant to their area of The use of live models reinforces students’ under- specialization, culminating in a written thesis pro- standing of the anatomical structure of the human posal that they approach through various contexts body. Formal elements such as line, gesture, vol- in their senior year studio courses. Emphasis is on ume, proportion, and perspective are emphasized. careful documentation of content, reference and Prerequisite: BDSN 3200 source materials, and design research.

BDSN 3500 — 3 UNITS BDSN 4100 — 3 UNITS HUMAN DYNAMICS VISUAL IDENTITY & IMAGE Students consider the physical and physiological link This multimedia course builds on prior drawing between design and the human body, individually courses while focusing on the elements of im- and in shared environments. They analyze possible age-making as communication. Students continue the design alternatives to a variety of products in terms development of drawing styles in both black and white of function, comfort, movement, and social impact. and color, by hand and with the use of digital media. Techniques are applied to a variety of subjects as BDSN 3600 — 3 UNITS students explore the relationship between form and CREATIVE DESIGN STRATEGIES content. Prerequisites: BDSN 3200, BDSN 3400 Working collaboratively, students approach design problems as opportunities for creativity and innova- BDSN 4250D — 6 UNITS tion, drawing upon analysis, research, experimen- THE STUDIO I — DIGITAL COMMUNICATION tation, and concept development to achieve design This is the first of a three quarter sequence in which solutions. Using divergent and convergent thinking, the students focus on conceptualizing a collection students develop a variety of results that target spe- of work and synthesizing the research compiled cific markets and resolve specific design challenges. in BDSN 3850 Theory & Context of Design. In this phase students use an existing business model as BDSN 3700 — 3 UNITS a base to explore, identifying market and customer DIGITAL PHOTOGRAPHIC IMAGE profiles to develop product parameters. This course focuses on students’ ability to express their point of view creatively through photography. BDSN 4250E — 6 UNITS Students learn to “see” photographically by explor- THE STUDIO I — ENVIRONMENT & PRODUCT ing the basic tools, techniques, and aesthetics of This is the first of a three quarter sequence in which digital photography, with special attention to lighting, the students focus on conceptualizing a collection focus, color, contrast, formal effects, and intent. of work and synthesizing the research compiled in BDSN 3850 Theory & Context of Design. In this BDSN 3750 – 6 UNITS phase students use an existing business model as GARMENT CONSTRUCTION & DETAILS a base to explore, identifying market and customer Building on the construction skills introduced in profiles to develop product parameters. Fashion Design Program, students integrate their

 The California surf and skate industry generates $5 billion annually. COURSE DESCRIPTIONS 121

BDSN 4250F — 6 UNITS BDSN 4750F — 6 UNITS THE STUDIO I — FASHION APPAREL THE STUDIO III — FASHION APPAREL This is the first of a three quarter sequence in which The final studio course in this sequence is dedicated the students focus on conceptualizing a collection to the pursuit of individual expression of the design of work and synthesizing the research compiled thesis. Expanding on previous studio courses, in BDSN 3850 Theory & Context of Design. In this students synthesize design knowledge and skills to phase students use an existing business model as create a collection of work with a sharp design focus. a base to explore, identifying market and customer Students are expected to demonstrate sophisticated profiles to develop product parameters. design decisions and thoughtful design solutions that exemplify a high level of expertise and achievement. BDSN 4500D — 6 UNITS THE STUDIO II — DIGITAL COMMUNICATION BDSN 4950 — 3 UNITS Course two in the Studio series considers the de- DESIGN THESIS PRESENTATION signer’s influence in society. The students redefine This capstone course is the culmination of personal and conceptualize the research they compiled in and industry-centered creative work, beginning BDSN 3850 Theory & Context of Design into a new in the prior studio courses and resulting, in this collection of work from the perspectives of contem- course, in the creation of an e-portfolio. A written porary societal issues, social needs, and civic and thesis statement defines this body of work with an social responsibility. emphasis on problem solving, critical thinking, and clear communication skills applied to the student’s BDSN 4500E — 6 UNITS chosen field of exploration. An emphasis is placed THE STUDIO II — ENVIRONMENT & PRODUCT on professionalism in presentation and documenta- Course two in the Studio series considers the de- tion. Prerequisites: BDSN 3850, BDSN 4500 signer’s influence in society. The students redefine and conceptualize the research they compiled in BUAD BDSN 3850 Theory & Context of Design into a new collection of work from the perspectives of contem- BUAD 2250 – 3 UNITS porary societal issues, social needs, and civic and ORGANIZATIONAL LEADERSHIP social responsibility. A comprehensive overview of the role management plays in employee development and human rela- BDSN 4500F — 6 UNITS tions management. This course provides students THE STUDIO II — FASHION APPAREL with problem solving opportunities which equip Course two in the Studio series considers the de- them with effective strategies for leading and man- signer’s influence in society. The students redefine aging in today’s business environment. Students and conceptualize the research they compiled in examine their own personality profile and develop BDSN 3850 Theory & Context of Design into a new best business practices to improve their leadership collection of work from the perspectives of contem- skills. Prerequisite: MRCH 2200 porary societal issues, social needs, and civic and social responsibility. BUAD 2850 — 3 UNITS ENTREPRENEURSHIP BDSN 4750D — 6 UNITS This course explores what it takes to launch a new THE STUDIO III — DIGITAL COMMUNICATION venture, both as an entrepreneur and an employ- The final studio course in this sequence is dedicated ee. Students develop a business plan, including to the pursuit of individual expression of the design identifying opportunities and establishing objec- thesis. Expanding on previous studio courses, tives, matching customer profile to site locations, students synthesize design knowledge and skills analyzing competitors’ practices, and developing a to create a collection of work with a sharp design competitive marketing mix. Students also learn the focus. Students are expected to demonstrate so- necessary business establishment requirements phisticated design decisions and thoughtful design and financial projections to secure capital or financ- solutions that exemplify a high level of expertise ing to initiate their business venture. Prerequisites: and achievement. MMKT 2080, MMKT 2420, MRCH 2200 BDSN 4750E — 6 UNITS BUMT THE STUDIO III — ENVIRONMENT & PRODUCT The final studio course in this sequence is dedicated BUMT 3100 — 3 UNITS to the pursuit of individual expression of the design ETHICS IN BUSINESS thesis. Expanding on previous studio courses, This course addresses the importance of ethical students synthesize design knowledge and skills issues and the financial impact on business perfor- to create a collection of work with a sharp design mance and ownership. The costs and consequences focus. Students are expected to demonstrate so- of failing to act ethically are explored. Students phisticated design decisions and thoughtful design learn strategies to solve real life dilemmas. Stu- solutions that exemplify a high level of expertise dents explore the importance of ethics as a dimen- and achievement. sion of social responsibility and business ethics in the global economy. Prerequisite: BUMT 4840

The average couture fashion show lasts 10 minutes. 122 COURSE DESCRIPTIONS

BUMT 3200 — 3 UNITS ideas and assignments are presented, discussed, MANAGEMENT INFORMATION SYSTEMS and critiqued by the class. This course provides This course explores the use of information students with a framework of how to enter foreign technology, information resources, management markets. Prerequisite: BUMT 4600 information literacy in today’s business world. Students learn how to identify, acquire, analyze, BUMT 3720 — 3 UNITS and evaluate timely and accurate information from MANAGEMENT STRATEGY electronic sources. This course is a study and analysis of success and failure in today’s business environment with BUMT 3300A — 3 UNITS emphasis on creating value through innovative FINANCIAL ACCOUNTING I management techniques. The students practice the Students study the accounting cycle through finan- strategic management process, building a compet- cial statements, understanding inventory controls, itive strategy, and implementing strategic plans. tangible and intangible assets, and budgets. This Prerequisite: BUMT 3950 course covers the role accounting plays in business forecasting and decision making. The student gains BUMT 3820 — 3 UNITS an understanding of assets and liabilities, revenue BUSINESS LAW and expenses, debits and credits, accruals, de- Students develop an understanding of corporate preciation, constructing a financial statement, and formation and procedures, limited liability com- accounting cycles. panies and special business forms. This course examines social, ethical, and political implications BUMT 3300B — 3 UNITS of law and its application to business transactions FINANCIAL ACCOUNTING II as well as intellectual property law. A continuation of accounting analysis and understanding, as applied in the corporate world, this BUMT 3950 — 3 UNITS course gives students experience with the account- MANAGERIAL ACCOUNTING ing cycle, the sales journal, the accounts receiv- Managerial Accounting is concerned with the able ledger, the accounts payable ledger, the cash provisions and use of accounting information by receipts journal, the cash payment journal, and the managers within organizations to provide the basis income statement and balance sheet statements. to make informed business decisions for stra- Prerequisite: BUMT 3300A tegic planning in their management and control functions. In contrast to financial accounting BUMT 3600 — 3 UNITS information, managerial accounting information is MANAGEMENT THEORY & PRINCIPLES primarily forward-looking and predictive instead This course presents an introduction to manage- of historical. It is designed to support decision ment concepts and strategies used by modern making and intended for use by managers within businesses, and is designed to familiarize students the organization, instead of being with the accepted standards, procedures, and tech- intended for use by shareholders, creditors, and niques employed by senior, middle, and operational public regulators. Prerequisite: BUMT 3300B managers. It provides students with an understanding of the financial impact of management and BUMT 4100 — 3 UNITS how to plan to optimize performance and achieve SMALL BUSINESS MANAGEMENT organizational goals. A study of how small businesses can manage the unique challenges they face and how they can BUMT 3650 — 3 UNITS achieve and maintain a competitive advantage, this HUMAN RESOURCE MANAGEMENT course involves feasibility analysis and addresses This course explores organizational structure and issues of small business ownership and man- how it impacts behavior. Students develop an under- agement, strategic planning, financial planning, standing of what it means to be a “leader of change,” marketing for competitive advantage, the econom- and the critical importance to financial performance ics of pricing, and breakeven analysis. Prerequisites: in doing so. Students review job design, managing BUMT 3820,BUMT 4200 career development, the value of performance appraisal, compensation and reward, safety and health BUMT 4110 – 3 UNITS laws, and the economics of good organizational MICRO & MACRO ECONOMICS management. Prerequisite: BUMT 4840 Microeconomics introduces economic analysis of individual, business, and industry choices in the BUMT 3680 — 3 UNITS market economy. Topics include price mechanism, GLOBAL MARKETING COMMUNICATIONS supply and demand, optimizing economic behav- This course provides a foundation of knowledge ior, costs and revenue, market structures, factor necessary to create strategic communications markets, income distribution, market failure, and plans that will support a product or service in to- government intervention.Macroeconomics intro- day’s competitive marketplace. Students participate duces economic analysis of aggregate employment, in a learning forum environment whereby original income, and prices. Topics include major schools of

 36 beauty brands are headquartered in San Francsico, including Sephora, Benefit, Bare Escentuals, and Burt’s Bees. COURSE DESCRIPTIONS 123

economic thought; aggregate supply and demand; BUMT 4300 — 3 UNITS economic measures, fluctuations, and growth; GLOBAL MANAGEMENT STRATEGIES money and banking; stabilization techniques; and A study of techniques of analyzing and responding to international trade. Upon completion, students the social, ethical, and political challenges that face should be able to evaluate national economic com- managers, this course promotes an understanding ponents, conditions, and alternatives for achieving of global trends in international political policies, socioeconomic goals. risk management, conflict resolution, tariffs, and issues of nationalism. Students analyze legal issues BUMT 4130 – 6 UNITS and risks in international business, including trade FINANCIAL LITERACY policy, taxation policy, government intervention, Students will develop an understanding of the role monetary policy, capital flows and foreign invest- of financial management in the strategic planning ment, banking policy, wage and price controls, process, and demonstrate an understanding of fi- property rights, and regulatory attitudes. Ethics and nancial statements through financial ratio analysis. social responsibilities in international management They will examine cash flow management tech- are also studied. Prerequisite: BUMT 3720 niques and their application to financial planning, analyze financial risk and return fundamentals, BUMT 4450 — 3 UNITS and develop an understanding of capital budgeting STRATEGIC MANAGEMENT POLICIES techniques and valuation. This course helps students to understand the issues and problems faced by management in larger BUMT 4160 – 3 UNITS corporations, preparing students for successful GLOBAL MARKETING COMMUNICATIONS & MANAGEMENT employment. It analyzes various operational man- Students will develop an understanding of global agement tools and styles, studies in leadership, marketing communications and the key elements of management’s changing landscape in today’s global a global marketing communication strategy. They economy, making decisions and solving problems, will explore how companies use global commu- case studies, designing effective organizations, and nications and design elements to differentiate fundamentals of organizational control. Prerequi- their products and services. They will develop an sites: BUMT 4200, BUMT 4300 understanding of marketing channels and supply chain management. BUMT 4500— 3 UNITS INTERNATIONAL FINANCE BUMT 4180 – 3 UNITS Within the context of the multinational firm, this GLOBAL STRATEGIC MANAGEMENT course examines the development of policy options Students will develop an understanding of the for financing international business, with focus on concept of strategic planning and its significance to management decisions that maximize the firm’s a firm’s competitiveness. They will learn to analyze value. Prerequisite: BUMT 3950 a firm’s core competencies and organizational capabilities and explore how elements of international BUMT 4520 — 3 UNITS business finance can impact managerial decisions. APPLIED MANAGEMENT STRATEGY Students will analyze the challenges of managing in This course examines the offensive and defensive a global environment. strategies that successful managers take to gain market share and improve profitability. Emphasis is BUMT 4200 — 3 UNITS on strategy and tactics including innovations that FINANCIAL MANAGEMENT could drive a profitable business model for the This course is an introduction to the concepts of fi- firm. The students consider such areas as market nancial analysis, and the understanding and prepa- analysis, competition, competitive advantage, and ration of balance sheets and income statements, marketing strategy. This course examines the with a focus on the needs of the financial manager critical tasks, pitfalls, and hurdles which must be or the entrepreneur. The students are exposed understood to be successful, and tools for risk min- to financial reporting and analysis, reading and imization. Prerequisites: BUMT 3720, BUMT 4200 understanding an annual report, accounting information systems, the corporate income statement, BUMT 4600 — 3 UNITS understanding the use of accounting information MARKETING MANAGEMENT and the financial statements in assessing financial This course focuses on the management of the performance. Prerequisite: BUMT 3950 marketing function to achieve a competitive advantage and establish brand equity. Students explore BUMT 4250 — 3 UNITS creative strategies for entrepreneurs to develop SUPPLY CHAIN MANAGEMENT consumer awareness. In this course, students acquire a basic overview of the legal import and export strategies, structures and responsibilities of being in business, with emphasis on principles and practical applications of contract negotiations, business activity, and commercial liability. Prerequisite: BUMT 3950

845,000 people are employed in the U.S. beauty industry. 124 COURSE DESCRIPTIONS

BUMT 4840 — 3 UNITS of business analyses and valuation contexts. This STUDIES IN LEADERSHIP course will focus on financial strategic planning and Students explore leadership theories, the charac- control. Students will explore financial management teristics that define effective leaders, and develop communication as a means to enhance and achieve the ability to navigate corporate culture as a fol- support of established strategic business goals. lower and as a leader. They explore the processes whereby an individual empowers or influences BUMT 5260 – 3 UNITS a group of people for the purpose of achieving a GLOBAL FINANCIAL STRATEGY (common) goal. They analyze the characteristics of This course develops an integration of strategic leadership vs. management, and develop an aware- marketing, financial modeling, and supply chain ness of how diversity impacts leadership. structure and management focusing on optimization of profitability. It will explore strategic financial is- BUMT 4910 — 3 UNITS sues that confront managers in multinational firms CREATIVITY IN BUSINESS and how to establish cost of capital calculations and This course explores all of the elements that are valuation in different financial environments. necessary to succeed in a business venture. An advanced overview focusing on the business model, the BUMT 5280 – 3 UNITS organization and support team, the marketing plan, HUMAN RESOURCE MANAGEMENT: PEOPLE, PRACTICES, & process management, cash planning and working PROFITABILITY capital management, quality, service and ethics, and This course will explore the governance structure growth strategies. Prerequisite: BUMT 4100 necessary to develop, manage, and lead a sustainable global business enterprise. It will analyze BUMT 5010 – 3 UNITS how the human resource management function can THE GLOBAL ECONOMY help organizations gain a competitive advantage This course analyzes the components and dynamics and explore the impact employment law can have of today’s global economic geography, and the politi- on profitability. cal and social complexities of today’s global business environment. Students will explore strategies for BUMT 5300 – 3 UNITS creating value within global production networks, LOGISTICS MANAGEMENT considering strategies for production and distribu- This course focuses on international trade logis- tion, and analyze global consumption patterns. tics. It will explore and analyze the relationship of supply chain structure and logistics management BUMT 5050 – 1 UNIT on gross margin achievement, maintenance, LIBRARY RESEARCH and return on investment. It will analyze various This six-week online course is designed to build approaches to create and control demand manage- upon the basic research skills learned as an un- ment and logistics and will explore the benefits dergraduate. Each week, through applied learning and potential strategic issues in vertical vs. hori- activities, course readings, and group work, zontal integration when developing and evaluating students will identify, evaluate, and use information supply chain strategies. effectively as they prepare for the rigors of scholar- ly and professional research. BUMT 5400 – 3 UNITS ADVANCED STRATEGIC PLANNING & IMPLEMENTATION BUMT 5100 – 3 UNITS This is a seminar exploring global business CURRENT GLOBAL MARKET DYNAMICS strategic modeling. It will focus on managing risk This course explores product and geographic global mitigation to enhance financial performance. Case business diversification, and the ethics and social studies will focus on strategic issue diagnosis and responsibility issues necessary in developing a managerial implementation outcomes. Students global marketing strategy. It explores global com- will analyze the differences in emergent, growth, petitive dynamics and considers various strategies maturity, and declining phases of product life cycle of action for market protection. strategic planning.

BUMT 5200 – 3 UNITS BUMT 5500 – 3 UNITS THE SCIENCE OF COMPETITIVE ANALYSIS STRATEGIC MARKETING MANAGEMENT This course is designed to expand information This course explores and analyzes the market- literacy and predictive analytics. It will broaden ing management process building a foundation the student’s research awareness in identifying for marketing program decisions with a focus on competitive market intelligence resources and product, pricing, distribution channel selection, the application of competitive analysis in strategic and integrated promotion. It will explore strategies management decision selection and support. for organizing and planning for effective marketing implementation. The primary focus will be on BUMT 5250 – 3 UNITS measuring financial performance as a result of FINANCIAL ANALYSIS & CONTROL innovative marketing strategies. This course provides an understanding and foundation for using financial statement data in a variety

 The most popular lipstick shade in the U.S. is nude. COURSE DESCRIPTIONS 125

BUMT 5600 – 3 UNITS COSM LEGAL ISSUES THAT IMPACT PROFITABILITY & INNOVATION This course analyzes the impact of business legal COSM 2250 — 3 UNITS structure, intellectual property protection, licens- BEAUTY: BRAND IMAGING ing strategy, and tax management on the financial Students analyze the strategies and tactics of in- structure of the organization. It will explore the depth brand development necessary to building law relative to the cyber business environment; successful beauty product lines. They examine the and the potential financial issues to be considered power of image, concept, positioning, and trends as relative to product liability and consumer law will the means of establishing brand loyalty and brand be explored. equity, as well as the importance of consumer motivation, perceived quality, association, and delivery BUMT 5650 – 3 UNITS to their target market. Case studies and projects CREATIVITY, INNOVATION & DESIGN IN BUSINESS are used to analyze existing brands. Prerequisite: This course explores various approaches in devel- MMKT 2880 oping an innovation strategy from a creative beginning to an innovative implementation resulting in a COSM 2350 — 3 UNITS competitive business structural design. Approach- BEAUTY: FUNDAMENTALS OF FRAGRANCE es to applying design concepts in business model This introductory class explores the ever-evolving development will be explored and analyzed. technology of essential oil extraction, the artistry of blending multiple scents, and the growing use BUMT 5700 – 3 UNITS of synthetic essences. Students learn to evaluate SALES MANAGEMENT fragrances as they develop their individual scents, This course will focus on the creation and manage- and discover the fascinating history of perfume and ment of an effective sales force. Topics will include its synergy with the world of fashion and beauty. understanding the sales process, methods of sales management, sales force structure, customer re- COSM 2380 — 3 UNITS lationship management (CRM), uses of technology BEAUTY: BUSINESS OPERATIONS to improve sales force effectiveness, and issues in This course educates students in the business recruiting, selecting, training, motivating, compen- operation skills that are imperative for managerial sating, and retaining salespeople. advancement. Topics include inventory management, forecasting, production planning, project BUMT 5800 – 3 UNITS management, and quality control. Students gain an ENTREPRENEURIAL ERGONOMICS understanding of the relationship of these compo- Ergonomics is the discipline concerned with the un- nents to a successful organization. derstanding of interactions among individuals and other components of a function or system, and the COSM 2450 — 3 UNITS process that develops strategies to apply theory, BEAUTY: FUNDAMENTALS OF COSMETICS principles, data, and methods of design to optimize In this course, students follow the process of creat- performance. In this course, students will be ing makeup and eye, lip, and nail color from concept mentored in their development plans to transform development, technology, product positioning and innovative ideas into profitable business structures, packaging to promotion and in-store presentation. and present formal product or service concepts for The course also explores the influences of the fash- analysis and critique. This course offers a unique ion design and entertainment industries on cosmet- opportunity for the students to experience design ic product innovation and commercialization. thinking in a business context. COSM 2500 — 3 UNITS BUMT 5900 – 6 UNITS BEAUTY: PROMOTION & PRESENTATION CAPSTONE SEMINAR Students examine the ways in which the varied Students will be individually mentored by a selected techniques of promotion–advertising, public faculty member and will present an in-depth relations, visual merchandising, and special events analytical research thesis based upon an actual contribute to success in the beauty industry. They business consultation selected by the depart- also gain practical knowledge of these techniques ment. This seminar will focus on current business by developing and presenting individual promotion- dynamics and their impact on strategic planning al campaigns in class. and financial considerations resulting in a proposed plan for expansion and strategic control for the COSM 2550 — 3 UNITS small business owner. BEAUTY: FUNDAMENTALS OF BODY & HAIR CARE By examining the importance of product development, innovative formulas, market research, product positioning, and product distribution, students acquire a clear overview of the complex, competitive hair-and-body-care marketplace.

There are 2,771 fashion showrooms in Los Angeles County. 126 COURSE DESCRIPTIONS

COSM 2580 — 3 UNITS learn to appreciate different countries and cultures BEAUTY: CURRENT INDUSTRY TOPICS as well as ethical issues and dilemmas. Through This course examines the new and highly profitable case studies and international business models, categories of men’s grooming and cosmeceuticals. students understand the strategic development and Students analyze the different strategies used management of a global brand. to market to men specifically in regards to the grooming industry and women in terms of cosme- COSM 3250 – 3 UNITS ceuticals. Students also look at alternative classes BEAUTY: PURCHASING & PLANNING of trade and learn how to train and educate on a This class provides a thorough explanation of do- corporate level and how to successfully educate mestic and international sourcing, contract packag- buyers at the retail level. Students gain knowledge ing, production, and distribution management strat- in corporate management techniques and under- egies for new and existing products in the beauty stand the importance of industry professionalism industry. Students gain practical understanding of and business relationships. the interrelationships between purchasing, vendor selection, sources of supply, and technology. Focus COSM 2650 — 3 UNITS is on profit maximization techniques, vendor negoti- PRINCIPLES OF BEAUTY TECHNOLOGY ations, lead time management, and forecasting. Students gain an understanding of the principles of chemistry and their vital importance to beauty COSM 3350 — 3 UNITS technology. They examine the complex process HUMAN RESOURCES & ORGANIZATIONAL BEHAVIOR of product development from raw materials and This course explores organizational structure and ingredients to formulations, applications, and fin- how it affects corporate behavior. Students study ished products. Students then apply what they have career development, the value of performance learned to actual on-site product development. appraisal, compensation, and safety and health They also study the legal, regulatory, and techno- laws within the corporate environment of the beauty logical standards governing beauty products. industry. Strategies and tactics of management style are explored. COSM 2720 — 3 UNITS BEAUTY: MARKETING/MANAGEMENT COSM 3360 – 3 UNITS In this course students learn marketing and business BEAUTY: LUXURY BRAND DEVELOPMENT skills needed to begin a career in beauty industry Students explore the history, consumer psychology, management. Topics include sophisticated market- and strategic management issues of the luxury ing concepts, financial analysis, business theory, and market. They learn the nuances of the affluent con- management communication. Through case studies sumer and how to develop and successfully manage and lectures, students understand the principles and marketing, distribution, and development of a procedures needed to become an effective manager. luxury brand or product in a way that aligns with the high expectations of a luxury brand’s unique vision COSM 2740 – 3 UNITS and strategy. BUSINESS ETHICS IN THE BEAUTY INDUSTRY In this course, students examine ethical issues COSM 3400 — 3 UNITS in the beauty industry. Topics include corporate MANAGERIAL DECISION MAKING culture, manufacturing, product safety and compli- Students learn the importance of critical thinking ance, advertising and promotion, consumer deci- and decision making in the corporate environment. sions, practices and promises, as well as the costs and consequences of ethical decisions. Students COSM 3420 – 3 UNITS explore the importance of ethics as a dimension of BEAUTY: BUSINESS MANAGEMENT & FINANCE social responsibility in health and beauty care. Students practice business management processes Prerequisites: COSM 2350, COSM 2450, COSM 2550 including implementing strategic plans, building a competitive strategy, and financial planning. The COSM 2830 – 3 UNITS course incorporates use of forward-looking and PACKAGE DEVELOPMENT & PRODUCTION predictive accounting information to support in- In this course, students explore concept develop- formed decision making in corporate management ment, product positioning, creative adaptation, and and control functions. Emphasis is on strategy and technological challenges. Practical applications of tactics including innovations that drive a profitable these concepts are applied towards a course project. business model.

COSM 2920 — 3 UNITS COSM 3450 — 3 UNITS BEAUTY: GLOBAL BUSINESS MERCHANDISING IN THE BEAUTY ENVIRONMENT This course explores the complexities associated This course teaches students to conceptualize and with international trade and investment including develop retail merchandising fixtures for the beauty the global monetary system, business strategies, industry. Students evaluate product assortment and structure and operations as well as differences in planograms using strategy, branding, profitability political, economic, and social systems. Students analysis and cost structures of fixtures in multiple

 There are 15 costume rental companies in Los Angeles County. COURSE DESCRIPTIONS 127

retail channels from mass to prestige environ- the classroom to actual work situations and explore ments. Class structure includes in-store studies as career options in the beauty industry. well as creative implementation of merchandising concepts, theories, store and brand image, and target market analysis. DENM DENM 3000 – 3 UNITS COSM 3600 — 3 UNITS THE HISTORY OF DENIM AND TRENDS PRODUCT INNOVATION This course includes the history of denim from the Students learn the product development process inception of workwear through the evolution of from idea generation to consumer adoption through the blue jean as the fashion statement of the 21st the use of case studies. century. A look into the most influential innovative textiles and processes. This course analyzes past, COSM 3660 – 3 UNITS present, and future trends across all marketplac- BEAUTY: REGULATORY AFFAIRS & IMPORT/EXPORT STRATEGIES es, and their impact and application in the current This course presents an introduction to the field of marketplace. Students create forecasting reports regulatory affairs and to the laws and regulations including visuals, sketches, wash standards, and governing the development, sales, and marketing written documentation. of beauty products. Students learn how to maintain compliance with US and international regulations DENM 3100 – 3 UNITS and to formulate a global regulatory strategy for DENIM PROCESS I product development. In addition, students acquire Color and fade aesthetics of denim wet and dry finan understanding of the legal import and export ishing methods are evaluated. Denim performance, strategies, structures, and responsibilities involved durability, quality, and everyday use are assessed. in being a global business. Students work in a lab setting to complete hands-on industry testing and finishing processes. Industry COSM 3780 – 3 UNITS ASTM and AATCC methods are used and applied. PUBLIC RELATIONS This course is designed to provide an in-depth look DENM 3200 – 3 UNITS at the principles, practices, and strategies utilized THE FOUNDATION OF FIBER in communicating with a company’s or brand’s Witness the lifecycle of cotton from the field to fin- various publics including traditional, online, and ished product. Students learn how to classify cotton social media. Students will hone their skills while fibers, the different types of cotton and best product producing writing samples, editing, and speaking application. Studies on water usage, pesticides, in the context of media relations and publicity. This organic, BCI, harvesting, ginning, cleaning, and the course will utilize lecture, writing, and case analy- processes that prepare fiber for yarn spinning. sis to build a body of knowledge. DENM 3250 – 3 UNITS COSM 3800 — 3 UNITS PRODUCT BRANDING LICENSING Survey how the denim industry uses labels, This course examines licensing regulations and hangtags, and hardware to brand products. methods of obtaining copyrights to protect intellec- Students research and analyze how trims are tual property. Students become familiar with the used for function, decoration, and support in the process of obtaining permission to use intellectual development of garments for a variety of target property in fields such as text, artwork, fashion, markets. Field trips to local suppliers enable and music. Current copyright registration proce- students to observe and evaluate trim selection dures and copyright regulations will be discussed. and construction methods appropriate for trim application and surface embellishments. COSM 3850 – 3 UNITS BEAUTY: SALES, NEGOTIATION & CONFLICT MANAGEMENT DENM 3300 – 3 UNITS This course provides an overview of the role of the SUSTAINABLE PRACTICES IN THE PRODUCT LIFECYCLE sales function within the beauty industry. It covers Sustainability of denim is researched and the complexities of management of sales and dis- assessed. Students study the impact of denim on tribution channels, issues in account management, the global environment from fiber to consumer. and personal selling techniques. Students learn ne- Eco-friendly textiles, product development gotiation strategies and styles, and the importance processes, production strategies and compliance of conflict resolution. In addition to class exercises, are researched and discussed. Color management students practice negotiating in a range of business and finishing processes using natural dyes are environments, including difficult situations. explored. FTC labeling requirements, Going green organizations, and certifications will be COSM 3950 — 3 UNITS considered. Post-consumer care and consumption INTERNSHIP will be reviewed. Through on-the-job training, students gain valuable insight as they apply theory and skills learned in

The world bridalwear market reached almost $57 billion in 2015. 128 COURSE DESCRIPTIONS

DENM 3400 – 3 UNITS pattern, and complete a prototype sample; identify FABRIC DEVELOPMENT & INNOVATION fit corrections and then apply them to the patterns A look into the most influential innovative textiles and samples. and processes. This lab gives students hands-on experience with processes relating to the aesthetic DENM 3800 – 3 UNITS and functional characters of denim. Students learn to NEGOTIATION & COMMUNICATION identify denim fabric construction and correlate the A course in effective organizational communication, varieties of denim with application to the appropriate with emphasis on advanced oral skills. Students ex- market segments. Research includes weaving inno- amine the dynamics of individual and group commu- vations and yarn affects in the textile development nication in preparation for full-scale, business-specif- process. Finishing methods and their feasibility with ic, informative deliberations. Students use computer respect to appearance, performance expectations, technology, visual aids, and statistical data to enhance and quality are examined. the impact and clarity of their presentations.

DENM 3500 – 3 UNITS DENM 3850 – 3 UNITS SOURCING, PRODUCTION & COMPLIANCE BRAND ENTREPRENEURSHIP An advanced class in domestic and global production Students combine systematic research to consider and sourcing strategies to analyze the processes of the impact of social media platforms on brand iden- yarn purchase through finished products and global tity. Students analyze the principles of entrepreneur- distribution. This course explores the federal regu- ship based upon leading brands and their competitive lations of denim textiles and finished goods entering advantage in the global marketplace. Strategies of the U.S. marketplace with an emphasis on consumer management styles are explored. law, compliance, and required care. Costing is calcu- lated and assessed. DENM 3950 – 3 UNITS DENIM LINE COLLECTION DENM 3550 – 3 UNITS This capstone class challenges student to develop an DENIM CONSTRUCTION: FIT & COST exclusive denim product collection geared toward the Students learn typical construction methods and lifestyle of the target market. Students research denim the order of assembly used to make denim gar- fabric options, wash standards, retail, branding, style ments. Students identify and evaluate construction trends, and fit to create consumer branded merchan- techniques, fabric selection strategies, style details, dise. This course requires technical research to under- machinery capabilities, production processes, and stand Product Lifecycle Management and techniques cost. They compare innovative practices and products to illustrate denim standards using Adobe Suite. to analyze the differences in construction between various market segments and the effects on costing. DESN DENM 3600 – 3 UNITS DESN 1150 — 3 UNITS DENIM INDUSTRY SEMINAR FASHION SKETCHING FOR DESIGN I An in-depth study tour in which students visit the Students learn the proportions and techniques for entire product development cycle of denim process- sketching the nine-head figure. ing facilities. Students will journal the process from design through production and describe the purpose DESN 1250 — 3 UNITS of each step in the product lifecycle. Course includes INDUSTRY SEWING a directed global study tour to complete this research. This course introduces students to industry sewing techniques with an emphasis on operating the pow- DENM 3700 – 3 UNITS er sewing machine. Students produce a completed DENIM PROCESS II garment by applying all of the techniques taught in This advanced process course will take students into the course. an industry wash house. Students will be required to analyze denim choices for finishing and application DESN 1420 — 3 UNITS to their specific consumer. They will be required to APPLIED DRAPING TECHNIQUES complete industry standard technical packages de- Students apply the techniques learned in DESN tailing wash development. Samples will be reviewed 1220 Basic Draping Techniques to create garments and students will be responsible for the process, using various fabrics. Includes a three (3) hour lab. application, and corrections to complete the aesthetic Prerequisites: DESN 1250 process on denim. DESN 1550 — 3 UNITS DENM 3750 – 3 UNITS FASHION SKETCHING FOR DESIGN II DENIM FIT ANALYSIS This course emphasizes the perfection of fashion This is an advanced course based on the principles figure poses, the accurate illustration of garments, of fit as it applies to denim products. The learning and the development of the students’ own sketching process includes the creation of a basic block based style. Students learn to render, using colored pen- on the evaluation of a fit session. Students design, cil, markers, and pen. Prerequisite: DESN 1150

 There are 4,500 Digital Media jobs in Orange County. COURSE DESCRIPTIONS 129

DESN 1760 — 3 UNITS DESN 2700 — 3 UNITS PATTERN DRAFTING I COLLECTION DEVELOPMENT Students develop an understanding of how to use This class emphasizes the comprehensive use of the basic block in constructing muslin samples. In- acquired pattern making and design skills. A cludes a three (3) hour lab. Prerequisite: DESN 1420 complete design look is selected from each student collection. Patterns and garments are developed DESN 1850 — 3 UNITS according to industry requirements. Cohesive THE BUSINESS OF FASHION design development includes; pattern drafting, In surveying the major business components of the garment construction, pattern cards, cost sheets, textile and fashion apparel industries, this course and style books. Includes a three (3) hour lab. Pre- defines the role of materials, designers, producers, requisite: DESN 2560 and retailers in the creative and business cycles. Prerequisite: TSCI 1800 DESN 2840 — 3 UNITS COMPUTER PATTERN DRAFTING II DESN 2160 — 3 UNITS In this advanced course in developing patterns PATTERN DRAFTING II using Gerber Technology, students further develop Students create flat patterns from sketches and their skills in creating patterns from sketches produce completed garments with an emphasis as well as from finished garments. Students also on fit. Includes a three (3) hour lab. Prerequisite: produce markers on the computer. Prerequisite: DESN 1760 DESN 2540

DESN 2280 — 3 UNITS DESN 2960 — 3 UNITS CREATIVE DESIGN APPLICATIONS CHAIRING STYLES Students apply basic elements of design and expand Students explore the relationship between fashion their creativity by examining social, artistic, and design and furniture design by designing and historical influences as they relate to the develop- producing a garment that complements an original ment of a group and/or collection. Prerequisites: furniture piece constructed by an Interior Design DESN 1550, MPDV 2200, TSCI 1800 student. Prerequisites: DESN 2540, DESN 2560, De- partment Chairperson approval required DESN 2530 — 3 UNITS COMPUTER-AIDED FASHION DESIGN I DESN 2980 — 3 UNITS Development of technical sketches utilizing Adobe PORTFOLIO PREPARATION & PRESENTATION Illustrator. Hands-on experience in drawing flat Students prepare, develop, and expand a profes- technical sketches and creating accurate garment sional portfolio of work while exploring creative and detail. Prerequisite: MPDV 1800 practical techniques to enhance the marketability and appeal of their portfolio. They also analyze and DESN 2540 — 3 UNITS practice interviewing skills to communicate with COMPUTER PATTERN DRAFTING I prospective employers. Prerequisite: DESN 2680 In this introduction to the fundamentals of pattern drafting techniques using Gerber Technology, stu- DESN 3000 — 6 UNITS dents reinforce skills developed in previous manual STUDIO I pattern drafting classes and apply their knowl- In this advanced course, the focus is the creation of edge to producing patterns using the computer. a collection for the DEBUT Runway Show. Students Additional pattern drafting techniques are explored. make an initial selection of color and fabric, Students also produce markers. Prerequisites: develop design ideas, and determine the direction DESN 2160, MFTG 2330 of their collections.

DESN 2560 — 3 UNITS DESN 3050 — 3 UNITS PATTERN DRAFTING III HISTORY OF DÉCOR & COSTUME I An advanced pattern drafting class emphasizing The first course in a series which examines the comprehensive use of acquired pattern making history of fashion, architecture, furnishings, and skills as well as advanced techniques. Includes a textiles in relation to the social and cultural back- three (3) hour lab. Prerequisite: DESN 2160 ground of each era from the ancient world to the 21st Century. DESN 2680 — 3 UNITS CREATIVE DESIGN ANALYSIS & COLLECTION DEVELOPMENT DESN 3080 — 3 UNITS After analyzing and researching the components HISTORICAL COSTUME CUTTING I necessary to create a fashion collection, students A class in the development of the artificial silhouette in this course engage in the challenge of designing in history, emphasizing patterning and construction and developing collections for specific custom- of undergarments and foundations essential to ers,including major manufacturers. Prerequisites: period construction. “Character” body modification DESN 1850, DESN 2280 is considered. Includes a three (3) hour lab.

There are about 30 movie trailer production companies in Los Angeles. Many of them employ FIDM Digital Media Graduates. 130 COURSE DESCRIPTIONS

DESN 3120 — 3 UNITS DESN 3530 — 3 UNITS MARKETING DIRECTIONS & THE SUPPLY CHAIN DRAWING & RENDERING FOR THE THEATRE A course that examines the basic marketing A practical course in which realistic figures are principles that provide the framework of drawn in period costumes and rendered in various successful businesses. Students explore the medium. Rendering of period fabrics, accessories, impact of marketing on supply chain decisions. and styles is demonstrated and applied.

DESN 3180 — 6 UNITS DESN 3580 — 3 UNITS APPLIED PATTERN DRAFTING STUDIO WARDROBING FOR FILM & TV Students construct professional blocks to create This course investigates script breakdown and patterns for specific design problems. In the research techniques unique to wardrobing for film process, they integrate their knowledge of pattern and television. Guest speakers from the industry in- drafting and draping methods and refine their troduce pertinent issues and practical techniques. pattern development skills. Field trips familiarize students with the intricacies and requirements of successful wardrobe design DESN 3250 — 3 UNITS for film and television. THEATRE ANALYSIS Theatrical history is examined through selected DESN 3600 — 6 UNITS scripts with an emphasis on analysis for costume STUDIO III design. Focus is placed on those historical Students complete and present their collections at periods in which dramatic literature and theatre the professionally produced DEBUT Runway Show. performance were most prolific and influential. DESN 3620 — 3 UNITS DESN 3280 — 3 UNITS HISTORICAL COSTUME CUTTING III COSTUME DESIGN FOR THEATRE A comprehensive course that culminates in the A specialized class in the process of costume design creation of a fully realized, historically accurate, and its rendering. Students design costumes for a elaborate costume, including patterning and variety of historical plays and production styles. construction of undergarments, entire garments, and selected specialty work. Includes a three (3) DESN 3300 — 6 UNITS hour lab. STUDIO II In continuing to develop a collection for the DEBUT DESN 3650 — 3 UNITS Runway Show, students perfect muslin samples of HISTORY OF DÉCOR & COSTUME III their designs, begin construction of garments, and A continuation of History of Décor and Costume I fit finished garments on a professional model. and II, this course examines the history of fashion, architecture, furnishings, and textiles studied in re- DESN 3350 — 3 UNITS lation to the social and cultural background of each HISTORY OF DÉCOR & COSTUME II era from the 19th century through the present. A continuation of History of Décor and Costume I, this course examines the history of fashion, DESN 3680 — 3 UNITS architecture, furnishings, and textiles studied in COSTUME CRAFTS II relation to the social and cultural background of Students survey and learn the craft of successful each era from the Italian Renaissance through the costume accessories and costume prop design. 18th century. Theatrical millinery techniques, armor, footwear, jewelry, and form construction are studied. DESN 3380 — 3 UNITS Prerequisite: DESN 3450 HISTORICAL COSTUME CUTTING II A continuation of Historical Costume Cutting I, this DESN 3700 — 6 UNITS course focuses on the draping and cutting of his- STUDIO WORKSHOP torical costumes, with an emphasis on the draped This course supports Studio II. Students employ costume, the semi-fitted Gothic costume, and the problem-solving techniques and apply industry artificial silhouette of the 16th, 17th, and 19th cen- methods of construction in the development of their turies. Drafting patterns from period sources and fashion designs. current garments are demonstrated. Includes a three (3) hour lab. Prerequisite: DESN 3080 DESN 3750 — 6 UNITS STUDIO LAB DESN 3450 — 3 UNITS In this course, students enhance and refine their COSTUME CRAFTS I ability to fit garments properly to a live model. A practical survey of the various fabric modification techniques employed by the theatrical costume designer, including dyeing, painting, aging, distress- ing, and creating unusual costume materials.

 The FIDM Library subscribes to 40 trend reports and 200 periodicals. COURSE DESCRIPTIONS 131

DESN 3780 — 3 UNITS DESN 4450 — 3 UNITS COSTUME DESIGN FOR FILM & TV COSTUME ILLUSTRATION FOR FILM & TV II An advanced practical seminar in costume design Students learn how to develop their own style of for film, television, video and other specialized rendering contemporary and period costumes and disciplines, including spectacle, musical theatre, fabrics. Customizing the illustration for the actor opera, dance, and circus. Portfolio scale projects and incorporating appropriate accessories, props, are emphasized to prepare for professional submis- and background are included. Projects using both sion and consideration. hand and computer techniques are prepared. Prerequisite: DESN 4180 DESN 3840 — 6 UNITS THEATRE PRACTICE (INTERNSHIP) DESN 4480 — 3 UNITS Students apply coursework and demonstrate their COSTUME SUPERVISION FOR FILM & TV skills through supervised apprenticeships, intern- A specialized course that explores the job duties of ships, and field study within professional theatre the costume supervisor and what happens to the and/or film and television production opportunities. costume after it has been approved by the costume designer, the actor, and the director. Managing DESN 3930 — 3 UNITS the costume crew, maintaining the costumes, and PORTFOLIO DEVELOPMENT keeping the continuity book are covered. Visits are Students prepare and present a professional made to a variety of rental houses. portfolio. DESN 4620 — 3 UNITS DESN 4000 — 3 UNITS HISTORY OF ART, COSTUME & CULTURE II SCRIPT ANALYSIS — HOW TO READ A SCRIPT This class is a broad survey of 20th century art, This course examines the various techniques used by fashion, film, architecture, and photography and a costume designer to analyze and breakdown a script their relevance, development, and connection to for successful costume design, including character contemporary styles and practices. analysis, location, action, continuity, and timelines. DESN 4680 — 3 UNITS DESN 4050 — 3 UNITS STUDIO DESIGN PROJECT I COSTUME DESIGN FOR FILM & TV I This course investigates fabrics, tools, and other This course introduces and surveys the variety of materials necessary for the construction of a jobs available to the costume designer, including costume. Students learn about the purpose of the styling for TV commercials and music videos, and fitting and the role of the cutter/fitter. Lecture, designing for film and TV series. An emphasis is demonstrations, lab. placed on designing for low budget production. DESN 4760 – 3 UNITS DESN 4180 — 3 UNITS HISTORY OF FILM – AN EYE ON WARDROBE COSTUME ILLUSTRATION FOR FILM & TV I Students study and analyze the history of American A practical class in illustrating costume designs films. Emphasis is on important films, directors, from written or verbal descriptions of characters. and film genres from the beginning of movies to the Students explore a variety of media and find tech- 2000s. The great Hollywood costume designers and niques that correspond to the students’ individual stars who became icons of style are studied along strengths. Emphasis is on visual communication with changes in the work of a costume designer and storytelling. through the decades.

DESN 4350 — 3 UNITS DESN 4780 — 3 UNITS HISTORY OF ART, COSTUME & CULTURE I FILM & TV NOW A survey of the portrayal of clothing and adornment Students learn about the resources and research in pre-20th century art. The components of the techniques necessary to keep current with the portrait (attitude, fabrics, furnishings, etc.) are ex- state of the film and television industry. The newest amined to give the students insight into the subject film genres, directors, producers, and stars are and his or her society of the time. analyzed and compared, as students explore how to achieve a successful career path via networking, DESN 4380 — 3 UNITS reading trade publications, joining unions, etc. COSTUME DESIGN FOR FILM & TV II Students identify and analyze the relationship of the DESN 4820 — 3 UNITS costume to the character, the story, the ensemble, SOURCING THE COSTUME the locale, and the time period. Students plan a Students gain hands-on experience exploring L.A.’s budget and examine the roles of the various depart- costuming resources. Students learn where to get ment heads on union films. Prerequisite: DESN 4050 what they need to successfully source and fulfill their jobs as costume designers for a student or independent film.

The FIDM Library’s Media Lounge has thousands of digital files, including runway shows and fashion documentaries, that can be checked out just like a book. 132 COURSE DESCRIPTIONS

DESN 4850 — 3 UNITS DIGI 1350 – 3 UNITS STUDIO DESIGN PROJECT II STORYTELLING This course is a continuation of Studio Design Students are introduced to storytelling from both a Project I. Students complete exercises in draping, technical and creative perspective. Students study all cutting, fitting, and fabric surface design techniques. aspects of storytelling, with a focus on story structure. Prerequisite: DESN 4680 The concepts introduced in this class are reinforced throughout the curriculum, particularly within the DESN 4930 – 3 UNITS context of editing. PROFESSIONAL PRESENTATION FOR COSTUME DESIGNERS In conjunction with Film & TV Now, this class guides DIGI 1550A — 3 UNITS students in the preparation of a professional portfolio MOTION GRAPHICS I in both print and digital forms. This course trains students in basic techniques of storyboard animatics and motion graphics creation DESN 4970 – 3 UNITS through the use of software programs utilized by INTERNSHIP design and animation companies worldwide. The Students apply coursework and demonstrate their emphasis is on design from a problem-solving point costume design skills through supervised field study of view. The course also examines the production with an American Film Institute (AFI) thesis production. timeline and graphical requirements of a multimedia project by demonstrating the manipulation of digital images in a studio environment. Upon completion DIGI of this course, students will have gained a thorough understanding of input/output techniques, special DIGI 1100 — 3 UNITS effects, image compositing, and motion graphics. PHOTOSHOP FOR DIGITAL MEDIA Prerequisites: DIGI 1100, DIGI 1650 This course is designed to examine the process of basic image manipulation through the use of Ado- DIGI 1550B — 3 UNITS be’s Photoshop software. Students gain a thorough MOTION GRAPHICS II understanding of the fundamentals of 2-D computer This advanced motion graphics course builds on graphics and image compositing. concepts learned in the foundational course and employs those concepts in conjunction with advanced DIGI 1150 — 3 UNITS techniques. In this course, students gain a thorough DESIGN & ART THEORY understanding of advanced techniques as they are ap- This course focuses on elements of art that play an plied in the continuing exploration of special effects, essential role in modern day digital media. Students image compositing, and motion graphics. Prerequi- gain knowledge and understanding of composition, site: DIGI 1550A design, art, color, and graphics through an in-depth examination of the impact of diverse artistic styles. DIGI 1650 — 3 UNITS COMPUTER GRAPHICS DIGI 1250 – 3 UNITS This course is designed to teach students basic levels 3-D FOUNDATIONS of color models, shading techniques, and design cre- Students are introduced to the fundamentals of ation through the use of software platforms that are creating 3-D computer graphics. Students learn basic used by digital media companies worldwide. modeling and animation skills while working with the This course also examines the process of raster interface and controls of current industry software. graphic design from a web and 3-D point of view. Focus will be on integration of 3-D elements into other projects. The skills gained in this course will be DIGI 1700 – 3 UNITS further explored in later courses. EDITING II This course provides a more in-depth exploration of DIGI 1300 – 3 UNITS the imaginative and technical side of editing. Stu- EDITING I dents examine intermediate non-linear online editing This course covers the art and science of non-linear concepts and techniques, including engineering, media editing. Students learn the importance of editing management, and digital video effects. Prerequisite: choices and the impact those choices have on how DIGI 1300, DIGI 1350 a project is perceived and its ultimate success. Students are introduced to fundamental editing DIGI 1770 — 3 UNITS techniques, as well as to the production model of DIGITAL PHOTOGRAPHY FOR DIGITAL MEDIA editing video in the industry. Students also participate This course introduces students to the fundamentals in group discussions about editing choices, effective of digital photography, including camera mechanics, storytelling through narrative editing, and audience particularly pertaining to digital media. Students demographics. Prerequisite: DIGI 1350 learn framing and composition techniques and display mastery of those techniques through hands-on application in multiple projects. Students

 75% of FIDM Students in Associate of Arts majors take a Professional Practices course in job search and interview tips. COURSE DESCRIPTIONS 133

shoot and present their work in various delivery DIGI 2520 — 3 UNITS platforms. The course reinforces design concepts FILM PRODUCTION applicable to all media. This course examines various techniques necessary to successfully take a project from script to DIGI 1880 — 3 UNITS screen. Students explore the details of producing, DIGITAL CINEMATOGRAPHY I budgeting, directing, camera operation, production This first section of a two-part course introduces sound, and lighting. Prerequisite: DIGI 2280 students to the operation of digital video cameras. Various aspects that impact image acquisition and/ DIGI 2580 – 3 UNITS or manipulation, including RGB changes, scene pro- INTEGRATIVE DESIGN: APP DEVELOPMENT filing, gamma adjustment, black pedestal control, Students learn about developing applications for and camera filtration using tungsten, fluorescent, mobile platforms from both a creative and technical and HMI sources are explored. Students also learn perspective. Students gain an understanding of both basic color correction. Prerequisite: DIGI 1770 the design and coding aspects of the development process. Emphasis is on functionality, accessibility/ DIGI 2100 – 3 UNITS ease of use, and design. The fundamentals gained EDITING III in this course prepare students for more advanced This course will build on students’ experience with courses later in the program. editing in a non-linear editing platform while intro- ducing them to the industry standard utilized by most DIGI 2680 – 3 UNITS major entertainment networks and studios. Students INTEGRATIVE DESIGN: WEB DEVELOPMENT will become familiar with the Avid interface, develop Students learn about developing websites from both an in-depth understanding of how Avid differs from a creative and technical perspective. Students will other non-linear editing systems, and learn why it gain an understanding of both the design and coding remains the platform of choice for the majority of the aspects of the development process. Emphasis is on industry. Prerequisite: DIGI 1300, DIGI 1350, DIGI 1700 functionality, accessibility/ease of use, design, and cross-platform utility. This course builds upon knowl- DIGI 2150 — 3 UNITS edge gained in Integrative Design: App Development. COMPOSITING FUNDAMENTALS Prerequisite: DIGI 2580 This course broadens the base of students’ knowledge by offering insight into the process of DIGI 2720 – 3 UNITS combining computer-generated imagery (CGI) MARKETING FOR DIGITAL MEDIA with video and film elements. By learning what This course introduces students to content creation happens when rendered imagery is integrated in line with today’s predominant marketing plat- into the post-production process, students better form – social media and the Internet. Students will understand the core principles of proper composit- learn about the various platforms used to promote ing and finishing practices. Students are introduced products and/or services and the specifications to the fundamentals of node-based compositing, for creating content appropriate to that platform’s camera tracking, and rotoscoping methods utilized digital delivery system and demographic. in current post-production pipelines. Prerequisite: DIGI 1550B DIGI 2820 — 3 UNITS INTELLECTUAL PROPERTY & LAW DIGI 2280 — 3 UNITS In this course, students examine general business DIGITAL CINEMATOGRAPHY II practices vital to the success of a digital media The second section in a two-part course, this class artist. Students explore the principles of finance, continues to explore the art and operation of digital accounting, insurance, taxes, management, mar- video cameras. In this segment, students explore keting, and negotiation. Additionally, students are various aspects of sound recording, including: introduced to the concept of intellectual property, recording fundamentals, the use of microphones, including copyright, trademark, and basic business/ recording on location and/or on a soundstage, vari- contract law. Prerequisite: DIGI 2150 ous techniques, and sound equipment. Prerequisite: DIGI 1880 DIGI 2950 — 3 UNITS DIGITAL MEDIA PORTFOLIO DIGI 2420 – 3 UNITS This is an advanced class in portfolio development. VISUAL EFFECTS Students design, produce, and gain experience This course introduces students to visual effects presenting their work in a professional working for film and television. Students will learn how environment. They also write a comprehensive re- to develop and choose effects that enhance their sume and present their portfolios before the class. projects. Students will rely on their understanding Prerequisites: DIGI 2150, DIGI 2520 of storytelling, cinematography, sound design and editing in evaluating their projects and selecting appropriate visual effects. Prerequisite: DIGI 1550B

55,000 graphic designers are employed in California. 134 COURSE DESCRIPTIONS

DIGI 3010 — 3 UNITS student is assigned a specific job, including Pro- DIRECTING FOR FILM & TV ducer, Director, Director of Photography, Camera This course focuses on the importance of the Direc- Operator, and more. The students work as a team tor in modern media. Students explore the differ- to research, write, shoot, and edit their original ences between directing for film and for television. project, taking it from the pre-production stages Students learn various directing techniques, as well through post-production and delivery. Prerequisite: as important tips and tricks used in the professional DIGI 3700A arena, and then apply these skills in the directing of their own projects. DIGI 3750 – 3 UNITS EDITING FOR DOCUMENTARIES DIGI 3020 — 3 UNITS This course will cover the editing process for docu- INTRODUCTION TO SCRIPT ANALYSIS FOR FILM & TV mentary films, from footage to final edit. Practical This course introduces students to the tools and considerations, techniques, and processes used techniques used in impactful film scripts, with a by documentary editors will be explored. Skills particular focus on developing engaging stories. acquired in prior editing courses will be built upon to Students explore the various components of effec- enhance understanding of editing in the context of the tive storytelling, including character development, documentary genre. Upon completion of this course, theme, conflict and resolution. Students work on students will be prepared to tackle a variety of real their own scripts throughout the course. issues that may arise while editing their own documentary films in the final quarter of the Program. DIGI 3030 — 3 UNITS FILMMAKING CONCEPTS & PRACTICES DIGI 3800 — 3 UNITS This course explores how filmmakers effectively LIGHTING TECHNIQUES employ sound and visuals to tell a powerful story. This course emphasizes lighting for different sce- Students view various films as case studies, analyze narios. Students learn to light green screen, people, writing techniques, and learn about gauging audi- and different environments with industry-standard ence interest. Students become familiar with the grip and lighting equipment. Students also learn concepts and practices that play a pivotal role about color correction, camera filtration, and the in effective filmmaking. use of scrims, lighting gels, and barn doors. Finally, students learn how to employ various lighting DIGI 3400 — 3 UNITS techniques to create a mood and atmosphere that CREATIVE WRITING support their project. This course educates students about writing across multiple genres. Students learn to express their DIGI 4200 — 3 UNITS thoughts and feelings in an imaginative and unique PRE-PRODUCTION way. Students take an original project from concep- In this course, students are introduced to the tion to completion. During that process, students various components of pre-production, including engage in peer review, instructor critique, and budget creation and analysis, production planning, multiple phases of re-writes. Upon completion and factual and logistical research. Students break of this course, students have at least one fully down scripts, storyboard scripts, scout potential original work. shooting locations, and identify potential crew members. This course emphasizes the role of the DIGI 3500 — 3 UNITS producer and the techniques involved in producing VISUAL STORYTELLING: TECHNIQUES & TECHNOLOGY short films. In this course, students explore the technology and techniques used in visual storytelling. Students apply DIGI 4300 — 3 UNITS this knowledge while editing their own projects, and INTRODUCTION TO PRODUCING FOR FILM & TV by participating in peer review and in-class critiques. In this course, students study various aspects of contemporary production and post-production practices DIGI 3700A — 3 UNITS for the film and entertainment industries. Students DOCUMENTARY FILMMAKING I are introduced to the role of the producer on a This course introduces students to documentary project, including what a producer does and various filmmaking. Students view and discuss various pitfalls to avoid. Students also learn how to work ef- documentaries as they learn about the entire fectively with a producer, as well as what is involved filmmaking process, including producing, directing, in effectively producing their own original work. pre-production, production, writing, lighting, cinematography, and interviewing for documentaries. DIGI 4450 – 6 UNITS PRODUCTION STUDIO DIGI 3700B — 3 UNITS This course builds upon the prior curriculum and DOCUMENTARY FILMMAKING II immerses students in the world of documentary In this course, students work in groups on the production. Throughout the course, students will be production of a short documentary project. Each shooting and produce their own documentary, having

 FIDM Graphic Design Students collaborated with industry partner Signal Snowboards to produce custom-designed snowboards that were part of FIDM’s DEBUT Runway Show. COURSE DESCRIPTIONS 135

completed pre-production in prior quarters. Students es, edit music, create sound effects to improve the will spend time shooting, reviewing dailies, and story, edit dialogue, and effectively use sound design addressing individualized production issues as they to enhance their storytelling capabilities. arise. Upon completion of this course, students will have shot all material to be used in the post-production phase of the film. The ultimate documentary FTWR short resulting from this course will be submitted FTWR 1100 – 3 UNITS to festivals and showcased for family, friends, and industry guests. INTRODUCTION TO FOOTWEAR DESIGN An introduction to footwear, the anatomy of the foot, DIGI 4550A – 3 UNITS and the footwear industry. The course includes learning footwear vocabulary and identifying different types FINISHING TECHNIQUES I of footwear constructions, lasts, and components. This course will explore color correction and other Students research the leathers, textiles, and materials advanced finishing techniques that students will used to create styles such as dress shoes, espadrilles, utilize as they move into the post-production phase sandals, boots, sneakers, and athleisure footwear. of their documentary films. Students will work with color tools inside Adobe Premiere Pro to learn to FTWR 1300 – 3 UNITS properly color correct/color grade shots. Topics will SKETCHING FOR FOOTWEAR DESIGN include how to work with the various scopes, how to Students learn hand sketching techniques for illus- build custom primary and secondary color correction trating various types of footwear as well as rendering setups, and how to share projects between Premiere the textiles, materials, and components used for foot- and After Effects using dynamic linking. wear. Students apply their understanding of anatomy and footwear proportions by sketching footwear on DIGI 4550B – 3 UNITS the foot. Prerequisite: FTWR 1100 FINISHING TECHNIQUES II This course will explore audio mixing and other FTWR 1700 – 3 UNITS advanced finishing techniques. Students will walk TECHNICAL SKETCHING FOR FOOTWEAR DESIGN through the process of mixing audio in preparation Students learn to identify types of lasts used in pro- for the post-production phase of their documentary duction for various shoe constructions, how to hand films. Students will work with commonly used effects draw last profiles, and how to apply last proportions such as EQ, reverb, and de-essing, will learn how to to draw insoles, outsoles, heels, straps and other change the length and speed of audio tracks, and will components. Students extend their understanding explore recording scratch tracks. Topics will include: of design principles and elements by creating and adjusting audio levels, keyframes, using the Limiter sketching a small footwear collection. and EQ effects, working with audio transitions, heal- Prerequisite: FTWR 1100 ing noise, trimming, recording, and exporting audio. FTWR 1800 – 3 UNITS DIGI 4800 — 3 UNITS HISTORY OF FOOTWEAR POST-PRODUCTION: EDITORIAL OF FINAL PROJECT This course surveys historical footwear and its During this course, students edit their original influence on current fashion and trends. Students documentary and prepare it for submission to the explore historic material and construction methods Sundance Film Festival. Students become familiar by making a period-appropriate shoe and apply their with all submission standards for the Festival, and understanding of footwear, historic styles, and trend must meet all delivery requirements in order to research to the design of a vintage-inspired contem- successfully complete this course. porary footwear collection.

DIGI 4810 — 3 UNITS FTWR 2100 – 3 UNITS ADVANCED POST-PRODUCTION: VISUAL EFFECTS FOOTWEAR DESIGN & LINE DEVELOPMENT This course builds upon the visual effects techniques Students research the footwear supply chain and learned earlier in the curriculum, exploring various key retailers, and apply their knowledge of mer- plug-ins offered in the editing platforms in greater chandising, branding, footwear manufacturing, and detail. Students learn advanced techniques used by line-building to the design of small, brand-focused industry professionals to manipulate footage, color collections. Prerequisite: FTWR 1700 correct content to create a mood or enhance the story, and even to create powerful visual illusions FTWR 2300 – 3 UNITS that contribute to a project’s overall impact. PATTERN DRAFTING FOR FOOTWEAR (6 HOURS) DIGI 4820 — 3 UNITS Students are introduced to the basic footwear industry requirements and procedures for pattern drafting ADVANCED POST-PRODUCTION: AUDIO MIX & DIGITAL OUTPUT on the last. They develop the patterns used to create This course explores advanced techniques in sound standard constructions including a basic pump, design and audio mixing. All areas of post-production sandal, oxford, moccasin, boot, and sneaker. Includes sound design are applied during the editing phase of a three (3) hour lab. Prerequisite: FTWR 1700 the project. Students learn to evaluate music choic-

The Port of Los Angeles is the no. 1 textile port in the United States. 136 COURSE DESCRIPTIONS

FTWR 2400 – 3 UNITS GNST INTRODUCTION TO 3-D DESIGN Students learn the basics of the Rhino vector design GNST 0360 — 0 UNITS software program for footwear and are exposed to DEVELOPMENTAL WRITING 3-D printing technologies in current use. An intensive grammar and writing course empha- Prerequisites: FTWR 2300, FTWR 2500A sizing mechanics, sentence development, format, and basic paragraph and essay construction. This FTWR 2500A – 3 UNITS course is graded Pass/Fail. DESIGN & TECHNICAL SPECIFICATIONS FOR FOOTWEAR Using Photoshop and Illustrator, students convert GNST 0400 — 0 UNITS hand drawn technical sketches and creative design WRITING SKILLS ideas to a digital format (CAD) and produce line A review of basic written communication techniques sheets, technical sketches, color stories, and mate- in preparation for English Composition (GNST rials concepts for presentation. Prerequisites: FTWR 1040), with emphasis upon grammar, word use, 1700, TEXT 2240, TEXT 2220 punctuation, capitalization, and the composition of clear, well-organized, well-developed paragraphs FTWR 2500B – 3 UNITS and essays. This course is graded Pass/Fail. DESIGN & TECHNICAL SPECIFICATIONS FOR FOOTWEAR II Students learn the requirements for the tech pack GNST 1040 — 3 UNITS used by footwear factory technicians to make a first ENGLISH COMPOSITION prototype, including CADs/technical sketches, call- In this process-oriented course, students combine outs and specifications. Students observe a fit session deep, disciplined research with careful writing on a foot model to see how corrections are made prior and revision to produce a thoughtful, creative, and to production, and develop their own spec sheets and personally meaningful research essay. They learn tech packs. Prerequisites: FTWR 2100, FTWR 2500A to formulate focused research questions, identify and investigate credible sources, and synthesize FTWR 2600 – 3 UNITS expert opinion with their own insight in support of a INTERNATIONAL BUSINESS PRACTICES FOR FOOTWEAR clearly defined, complex thesis. The emphasis is on A study of the international footwear industry as it curiosity, exploration, and discovery. As part of the applies to manufacturing, domestic/international process, students also gain confidence and compe- sourcing, and importing and exporting of footwear. tency in two primary areas of written expression: Students explore common industry practices includ- organization and mechanics. ing negotiations, financial documentation, and compliance issues as well as employment and contracting GNST 1080 — 3 UNITS practices in the industry. Students will develop and DRAWING FUNDAMENTALS present a plan for a footwear line, to include an exec- A course in which students learn to communicate utive summary targeted toward obtaining financing. quickly and effectively through the medium of the Prerequisite: FTWR 2100 sketch, a graphic means for recording and trans- mitting a visual experience or mental image. In FTWR 2700 – 3 UNITS mastering the fundamentals of line, form, 3-D DESIGN APPLICATIONS composition, and perspective, students acquire the Students work with the Rhino vector design software techniques of a visual language which are useful in program to create footwear designs and components many endeavors. that are suitable for 3-D printing. Prerequisite: FTWR 2400 GNST 1170 — 3 UNITS HISTORY OF COSTUME FTWR 2800 – 6 UNITS This course provides an overview of costume his- COLLECTION DEVELOPMENT tory in Western culture from ancient civilizations to Students research and design their own footwear col- the present. Students examine cultural, social, and lection, and develop an industry-ready portfolio show- historical events and analyze their effect on the his- casing their body of work. Prerequisite: FTWR 2500B tory of costume and apparel, including the influence of historical costume on fashion today. Students FTWR 2850 – 3 UNITS develop a broad fashion vocabulary and become familiar with period costume terminology. SPECIAL PROJECTS IN FOOTWEAR A final thesis project is produced in partnership with GNST 1200 — 3 UNITS a footwear industry mentor. Prerequisites: FTWR 2100, FTWR 2500B 20TH CENTURY DESIGNERS An exploration of major designers who have had a sustained impact, in both couture and ready-to- wear, on today’s fashion. Students analyze how key figures in fashion design have influenced the styles and trends in line development of each decade since 1850, with emphasis on the last 30 years.

 90% of all premium denim is made in Los Angeles. COURSE DESCRIPTIONS 137

GNST 1230 — 3 UNITS effective delivery methods. Presentational skills and COLOR & DESIGN THEORY audience-centered communication are emphasized. An introductory study of the principles and elements of color and design theory. Students critique aspects GNST 1620 — 3 UNITS of a visual representation by analyzing the compo- THE CREATIVE PROCESS nents of design and the use of color by the artist. This course explores concepts of creativity with emphasis on a methodological, practical, and socio- GNST 1420 — 3 UNITS cultural approach. Students analyze creativity in a HISTORIC TEXTILES variety of art forms and develop an understanding A survey of textiles from pre-Columbian, Coptic, of the creative process through research and quar- Sassanian, Persian, Egyptian, and Peruvian through ter-long design projects. 20th century Art Deco. Emphasis is placed on the ability to analyze pattern development, materials, GNST 1650 — 3 UNITS and constructions from historic periods. Students CRITICAL THINKING research how political, social, and environmental Designed to foster independent thinking, this factors influence textile patterns. course strengthens students’ capacity to reason clearly, critically, and creatively, including the GNST 1440 — 3 UNITS ability (1) to analyze the arguments of others, (2) to TEXTILE SCIENCE synthesize effective arguments of their own, and A practical analysis of the basic components of (3) to solve problems skillfully. Students also gain textiles and their relationship to performance. experience in reading closely and conducting Students examine the characteristics of fibers, purposeful, imaginative research—skills essential yarns, methods of fabric construction, such as to the examination of demanding social, moral, po- weaving and knitting, and survey dyes, prints, and litical, and personal issues. Prerequisite: GNST 1040 finishes. Emphasis is placed on performance and the determination of fabric suitability in the apparel GNST 2000 — 3 UNITS design industry. FILM: HISTORY & DEVELOPMENT A survey course that examines film in America as GNST 1450 — 3 UNITS an art form and charts its historical and technical COLLEGE MATHEMATICS development. Students study classic and contem- This course explores financial and consumer math, porary films and filmmakers, explore the social the geometry of flat and 3-dimensional spaces, implications of films, and analyze film technique, and the basics of statistical analysis. Integrating costume, and set decoration. mathematical equations and concepts in the context of problem solving and discovery, students will GNST 2020 — 3 UNITS complete projects and assignments demonstrating SURVEY OF WESTERN ART I the effective use of quantitative tools to support A survey of art, architecture, and design from the their conclusions. Prehistoric Period through the Middle Ages. In- cluded are the social, economic, cultural, political, GNST 1520 — 3 UNITS and religious influences which have prompted or GEMOLOGY affected the art of each period. Students examine A study of gemstones from their origins in nature to works of art and their iconography, stylistic tech- their use in jewelry. Students learn basic identifi- niques, and different media, with the goal of being cation of natural, imitation, and lab-grown gems able to recognize, understand, and discuss various as well as the history of and criteria for evaluating art forms in their broader contexts. diamonds, colored gems, and pearls. Prerequisite: JDSN 1100 GNST 2080 — 3 UNITS HUMAN FACTORS IN DESIGN GNST 1560 — 3 UNITS Through analysis and research of a range of practi- HISTORY OF JEWELRY cal environmental and industrial design problems, This course surveys the styles and functions of students formulate design solutions, articulate jewelry from primitive times to the present. The the design process, and make presentations about status, symbolism, and historical significance of improved functional designs. jewelry are explored. A context for modern jewelry design is developed from the synthesis of historical GNST 2120 — 3 UNITS and modern styles. Prerequisite: JDSN 1100 ETHICS A course in moral reasoning. By systematically GNST 1600 — 3 UNITS weighing the claims of personal and social respon- EFFECTIVE SPEAKING sibility, ethical principles and ideals, and moral ob- A course in oral communication designed to give ligations and rights, students develop a structured students poise, speaking confidence, and the ability approach to the analysis and resolution of complex to develop and produce a focused, well- organized moral issues. Emphasis is on examining issues from speech that holds the audience’s attention through diverse points of view. Written and oral presenta-

An unparalleled resource, the Library’s Textiles & Materials area contains a sample collection of wall coverings, window treatments, flooring and upholstery, fashion fabrics, trims, color chips, a Macbeth light box, scale, and microscope. 138 COURSE DESCRIPTIONS

tions and classroom discussion focus on major con- GNST 2570 — 3 UNITS temporary social, legal, and environmental issues, MICROECONOMICS as well as on the role of ethics in business. Through the study of classical economic principles, students develop a framework for analyzing GNST 2220 — 3 UNITS economic variables and their effects on individuals, HISTORY OF DESIGN business organizations, and economics. Using An exploration of important developments from the graphs and models, students also explore and apply Industrial Revolution to the digital age in the history fundamental economic concepts such as supply of decorative arts, architecture and ornaments, in- and demand, competition and monopoly, and profit teriors and furniture, textiles, and graphic design. maximization.

GNST 2370 – 3 UNITS GNST 2630 — 3 UNITS APPLIED STATISTICS PRINCIPLES OF CHEMISTRY This course emphasizes the understanding and appli- Students study the fundamental principles of chem- cation of statistical methodology. Major topics include istry and their applications. The relationships be- descriptive statistics, probability, sampling, inferences tween atomic particles and their effect on bonding, of sampling, means and proportions, measures of chemical reactions, and matter are explored. central tendency, correlation, regression, hypothesis testing, and methods for displaying, describing, and GNST 2670 – 3 UNITS producing data. Technology applications facilitate in- EUROPEAN STUDY TOUR class activities. This course is available to students who sign up for the European Study Tour. The tour travels for GNST 2380 — 3 UNITS two weeks between the winter and spring quarters WORLD ART and visits major European cities such as: Paris, An introductory survey course in the art and art Rome, and Florence. This tour is an immersion into forms of selected African, Asian, and Meso-Ameri- western art history, which requires thorough critical can cultures. Students are able to view art through analysis of works of art. Students will benefit from its cultural, religious, and historical context by learning about western art history by viewing works evaluating the different styles that developed in of art and architecture in person while creating a different time periods and geographical areas of visual journal of their experiences and compiling re- the world. search for two formal analysis papers. Prerequisite: Must be an enrolled participant in the European Study GNST 2420 — 3 UNITS Tour and have one of the following courses remaining SURVEY OF WESTERN ART II to be taken: GNST 2420, GNST 2750, or GNST 2780 A survey of art, architecture, and design from the Renaissance through the 20th century. Art move- GNST 2690 – 3 UNITS ments such as Realism, Impressionism, Post-Im- PARIS STUDY TOUR pressionism, Fauvism, Cubism, Abstraction, and This course is available to students who sign up for the Surrealism are studied. Particular emphasis is Paris Summer Institute. Students travel to Paris for placed on the artist’s role in society and the effect 16 days between the spring and summer quarters and of society on art. explore the history, art, and culture of this great city. This course is an immersion into western art history, GNST 2530 — 3 UNITS which requires thorough critical analysis of works of PRINCIPLES OF KINESIOLOGY art. Students will benefit from learning about western The emphasis of this course is to scientifically art history by viewing works of art and architecture in examine the musculoskeletal and physiological person while creating a visual journal of their experi- systems of the body in motion and at rest. The prin- ences and compiling research for two formal analysis ciples of biochemical, pulmonary, and circulatory papers. Prerequisite: Must be an enrolled participant in systems related to movement and exercise and the the Paris Summer Institute and have one of the following contemporary issues of neuromuscular health are courses remaining to be taken: GNST 2420, GNST 2750, investigated. or GNST 2780

GNST 2530L — 1 UNIT GNST 2750 — 3 UNITS PRINCIPLES OF KINESIOLOGY LAB SEMINAR IN THE ARTS This lab includes field excursions, observation jour- A survey of the arts from a variety of origins, both nals, interviews, and research to answer a scientific classical and contemporary, with a particular inquiry assigned to each student. One component of emphasis on a diversity of fine, performing, and ap- the research is to interview a practitioner in the field plied art forms. Students attend events that explore of kinesiology/anatomical sciences, including physi- the following: pictures, sculpture, music, theatre, cal therapists, professional strength trainers, or oth- cinema, dance, architecture, and literature. Stu- er professionals in the exercise/lifestyle sciences. dents gain an understanding of the different roles associated with these various art forms and critique

 FIDM’s annual Innovative Materials & Textile Conference, “Recycle, Reuse, Reinvent!” is attended by students, alumni, educators, and industry leaders. COURSE DESCRIPTIONS 139

these art forms through discussion, oral presenta- sional resume, biographical statement, and cover tions, and essays, integrating their perceptions into letter for immediate submission to prospective their final projects. employers.

GNST 2780 — 3 UNITS GNST 3000 — 3 UNITS MAJOR ART MOVEMENTS WORLD POLITICAL HISTORY This course is an introductory survey of the art and This global survey traces the quest for indepen- artists influencing and informing the international dence and prosperity on the part of emerging visual arts of the late modern and contemporary pe- economies around the world after WWII. The course riods. Beginning with Post-War Expressionism and examines the varying fortunes of countries as Pop Art, the course covers the diverse movements they encountered the crucial questions of political of the late 20th century, including Feminist art, organization, state control, and personal freedom Minimalism, and Conceptual art. Students examine from 1945 to the present. It also examines the the art and architecture of the postmodern, post- issue of environmental sustainability in the face of pop environment of today, paying special attention to pressures posed by population, industrialization, new media and modes of expression such as video, and consumerism. installation, and performance art. Students investigate the intersections of fine art and popular culture GNST 3050 — 3 UNITS as well as explore unique voices from the margins WRITING FOR BUSINESS PROFESSIONALS that inform visual culture today. This course explores the principles and strategies of effective written professional communication in GNST 2870 — 3 UNITS the context of the global workplace, current and MACROECONOMICS emerging technologies, and contemporary issues. Students study the global economy and the ways in Students apply sound communication, analysis, which changing economic conditions shape local, and research techniques to the composition of a national, and international policy decisions. They professional bio, memos, formal reports, and other apply classical and contemporary economic theory forms of business communication. The connection to achieve an understanding of past and current between skillful communication, critical thinking, world events in light of the many economic vari- and decision making is also stressed. ables that exist. GNST 3150 — 3 UNITS GNST 2900 — 3 UNITS RESEARCH ON TOPICS OF DESIGN HISTORY INDEPENDENT STUDY An in-depth exploration into the major design move- Independent research in an area of required study. ments of the 20th and 21st centuries, focusing on Students work under the supervision of an instruc- the importance of research and writing on topics tor, with mutually agreeable goals and assign- of art and design. Emphasis is on contextualizing ments. Prerequisite: Second-year standing, 3.0 grade design movements and designers within their his- point average, and permission of the Department torical framework and the changes in society they Chairperson and supervising instructor. have inspired. Conversations consider the effects of form and function, technology, identity, corporate GNST 2960 — 3 UNITS branding, globalization, and visual communication AMERICAN POLITICAL & ECONOMIC HISTORY on the development of design and our environment. A survey of American history from 1930-2000. Emphasis is on the political and economic features, GNST 3200 — 3 UNITS both domestic and foreign, that contributed to the CONSUMER SOCIAL BEHAVIOR emergence of the welfare state and the nation’s rise Students examine the process of creating consumer to global leadership after World War II. The course demand through case studies and focus groups, provides an understanding of the Great Depression, with emphasis on sociological and psychological the Second World War, the Cold War, America’s factors affecting consumer behavior. The course eventual emergence as the world’s only superpow- incorporates analyses of emerging technologies, er, and the interrelation of all these factors. including social media and neuromarketing, and their use in advertising. GNST 2980 — 3 UNITS PROFESSIONAL PRACTICES GNST 3400 — 3 UNITS To become more self-reliant and enterprising in the SOCIAL PSYCHOLOGY job search, students investigate career A course that examines social psychology and how opportunities and the career paths, personal traits, the behaviors, thoughts, and emotions of individuals job responsibilities, and qualifications necessary are created and modified by the social and cultural to be competitive and promotable. Students build conditions in which they live. Issues of social influ- research tools that enable them to develop a plan of ence, cooperation and conflict, conformity, percep- action, conduct informational interviews, practice tion, change, and leadership are explored. interviewing skills, and produce a digitized profes-

The number of interior design-related jobs in Los Angeles is 26,500. 140 COURSE DESCRIPTIONS

GNST 3410 – 3 UNITS evaluating, with new awareness, their own identity HISTORY & DEVELOPMENT FOR FILM & TV and value system within a multicultural context. A survey course that examines television and film in America as an art form and charts its historical and GNST 3750— 3 UNITS technical development. Students study classic and MAPPING YOUR WORLD: INTRODUCTION TO GLOBAL contemporary mediums and filmmakers, explore the PRODUCTION social implications of film and television, analyze film An introduction to cultural geography, this course technique, as well as set decoration. examines the global impact of physical environment, natural resources, and population distribution upon GNST 3450 — 3 UNITS economic systems, manufacturing, and trade, with a APPLIED MATHEMATICS focus on current geopolitical issues. Students gather, interpret, and evaluate data that has been used as the basis of factual claims GNST 3800 — 3 UNITS supporting legislation and policy decisions in ICONS OF CULTURE: THE CONTEXT OF MEANING issues such as healthcare reform, environmental Students explore universal design concepts under- regulation, the criminal justice system, and other lying the applied arts, the decorative arts, and critical issues in society. Research centers upon architecture/architectural form. Using the language quantitative analysis employing mathematical and of aesthetic analysis, they relate formal elements of statistical methodology. color and structure, pattern and motif, and icon and symbol to the origins, development, and diffusion of GNST 3500 — 3 UNITS a wide range of designed objects from many cultures PROFESSIONAL PRESENTATION and historical periods. In the process, they gain A course in effective organizational communi- insight into the durability, adaptability, and resonance cation, with emphasis on advanced oral commu- of concepts and images that have achieved iconic nication skills, including interviewing. Students status in the world of design. examine the dynamics of individual and group communication as preparation for full-scaled, busi- GNST 3900 — 3 UNITS ness-specific informative and persuasive speeches, ISSUES IN CONTEMPORARY SOCIETY in which they use computer technology, visual aids, A General Studies capstone course addressing current and statistical data to enhance the impact and clari- issues in social diversity, globalization, business eth- ty of their presentations. ics, and civic responsibility. Students combine critical analysis, scientific inquiry, and technological skill to GNST 3550— 3 UNITS research and prepare a clear written and oral presen- PSYCHOLOGY OF COLOR & APPLICATION tation on a challenging, advanced question of their own choosing. Prerequisites: GNST 3050, GNST 3500 This course examines attitudes toward the aesthetics of color throughout history, scientific findings about our perceptions of color, and the impact of GRPH color on our emotions, senses, sensibilities, and personal taste. Dominance and spatial experience GRPH 1050 — 3 UNITS through color, concordant and discordant schemes, DIGITAL IMAGING and the visual sensations created from the context In this introduction to digital graphics using Adobe of color are explored. Through observation and Photoshop, students learn how to use programs, experimentation, students analyze and evaluate tools, layers, and palettes to enhance and manipulate the ways in which the formal attributes of color and photo composites and original art into conceptual color applications evoke human response. designs. Prerequisite: GRPH 1300

GNST 3600 — 3 UNITS GRPH 1150 — 3 UNITS TYPE & LAYOUT FUTURE TRENDS IN SOCIETY This course introduces students to page layout using Students explore the demographic trends, shifts in Adobe InDesign. Students learn the tools, menu bar, technology, and varied communication avenues of and palettes as they begin designing single and multi- the current socioeconomic landscape as a means page layouts. Through design exercises, students of anticipating the cultural expectations, values, examine how grids serve as a structure for combining and practices that will give rise to new products, type and image. methods of marketing/communication, and business trends. Prerequisite: GNST 3400 GRPH 1300 — 3 UNITS COMPUTER ILLUSTRATION GNST 3700 — 3 UNITS This class introduces the students to digital illustra- MULTICULTURAL PERSPECTIVES THROUGH THE SHORT STORY tion. Students learn the Adobe Illustrator software Through the literary vehicle of the short story, stu- with its many tools, palettes, and menu bar. Illustra- dents examine issues of coexistence, integration, tor is used to assist the students in rendering original and assimilation in the international arena. In con- sketches into high-resolution vector images. sidering diversities such as race, ethnicity, class, family, gender, and language, they gain the tools for

 The Los Angeles Jewelry District is home to 5,000 wholesale and retail jewelry shops. COURSE DESCRIPTIONS 141

GRPH 1420 — 3 UNITS GRPH 2230 — 3 UNITS 2-D DESIGN UX DESIGN This course introduces the formal elements of line, This introductory class offers a practical introduc- shape, color, texture, and composition as well as tion to UX (user experience) design emphasizing the graphic principles of balance, scale, emphasis, the importance of research in the design process. repetition, and unity. Students also explore all Using web design applications, students are intro- aspects of two-dimensional design and imagery, duced to the steps involved in creating a functional which is essential to achieve a solid design. website using multifaceted applications. Students Prerequisites: GNST 1230, GRPH 1300 analyze existing websites to further their understanding of interface design and image optimiza- GRPH 1500 — 3 UNITS tion. Basic HTML and CSS are also introduced. CRITICAL CONCEPTS Students are introduced to conceptual thinking and GRPH 2300 — 3 UNITS the role of a graphic designer as a visual problem PREPRESS PRODUCTION solver. Students identify a design problem, develop A fundamental class in preparing art files for print a visual solution, and present ideas through thumb- reproduction, this course covers desktop publish- nail sketches for group critique. Brainstorming ing, printing techniques (conventional and digital), sessions and teamwork are integrated as part of paper, color, inks, imposition folding, and finishing. class participation. Prerequisite: GNST 1080 Students prepare a design from concept to final GRPH 1720 — 3 UNITS reproduction. Prerequisites: GRPH 1720, GRPH 2780 TYPOGRAPHY GRPH 2380 — 3 UNITS This course explores the fundamental traditions of PACKAGING DESIGN typography combined with computer technology. Students develop creative packaging solutions It provides the foundation from which students can that attract attention while communicating visually develop both an understanding of typography and a through the use of three-dimensional form, pack- personal aesthetic. Prerequisite: GRPH 1150 aging materials, typography, color, and graphics. GRPH 2050 — 3 UNITS Prerequisites: GRPH 2400, GRPH 2500, GRPH 2540, GRPH 2630 BRAND X Students investigate the visual and physical person- GRPH 2400 — 3 UNITS ality of a current brand and develop an effective vi- GRAPHICS/LICENSING sual identity for it, utilizing all applicable marketing This course introduces students to product licens- materials. Prerequisite: GRPH 1720 ing through the development of original characters GRPH 2080 — 3 UNITS and their related products. The students create their own intellectual property and present it as a PHOTO RENDERING Style Guide. Includes a three (3) hour lab. Prerequi- Using Photoshop, students employ a wide range of sites: GRPH 2050, GRPH 2120 skills to produce smooth, detailed, and eventful computer-rendered environments and characters. They GRPH 2420 — 3 UNITS also learn how to avoid problems commonly inherent DEVELOPING ASSETS in signature poses of a character, creative movement, This class equips students to convert thumbnail and rough planes. Prerequisite: GRPH 2420 sketches into original, finished art. By developing GRPH 2120 — 3 UNITS strong Adobe Photoshop skills, students learn how to rebuild figures, add extensions, and build comps. PUBLICATION DESIGN Students gain experience in preparing these elements This course helps students craft a variety of image whether computer-generated, illustrated, or photo- and text-based content into harmonious and legible graphed so that they can be loaded onto the server for designs in catalog and magazine formats for both designers developing a theatrical campaign. print and digital delivery. Prerequisites: GRPH 1720, GRPH 2780 GRPH 2480— 3 UNITS SPECIALTY DESIGN GRPH 2130— 3 UNITS This course is designed to teach students how to CONCEPTUAL DESIGN adapt key art creative to a variety of media outside of This course explores the role that concept, a dom- the traditional one-sheet format. Thinking creatively inant creative idea, plays in entertainment design about composition, color, and design consistently is from thumbnail sketch to final product. Students stressed through all campaign-advertising formats. learn industry-specific techniques (or entertain- Prerequisites: GRPH 2840 ment isms) for achieving the WOW factor for full marketing campaigns. GRPH 2500 — 3 UNITS LOGO/SYMBOL DESIGN Students create a logo for a company or product using the elements of design and the psychology of

There are over 1,000 colored yarns in FIDM’s Knitwear Lab. 142 COURSE DESCRIPTIONS

color. They demonstrate understanding through ap- GRPH 3150 — 3 UNITS plication and usage of identity to create a brand and PHOTO DIRECTION public awareness. Thumbnails, participation, class This course enhances the leadership and collaboration critiques. Prerequisites: GRPH 1520, GRPH 1720 skills essential to students in art directing a product shot, developing concept photography, creating assets, GRPH 2540 — 3 UNITS and preparing a double-body shoot. Each student APPLIED BRANDING assumes the role of art director for one entire photo This course takes students through the entire graph- session. Students also explore the Adobe Photoshop ic design process of creating a professional retail techniques employed for glamour retouching in fashion brand. Students define a target audience, invent a media, both film and print. fictitious store name, and write a mission statement. For their final presentation, they create a conceptual GRPH 3380 — 3 UNITS store brand delivered through a visual marketing KEY ART DESIGN: THEATRICAL plan. Prerequisites: GRPH 2050, GRPH 2120, GRPH 2300 Students explore the creation of key art and its application to theatrical marketing. They analyze the elements GRPH 2630 — 3 UNITS essential to developing a central image for the major WEBSITE DESIGN film genres—Comedy, Drama, Thriller, Horror, Action, This intermediate web design course continues to and Epic—as they progress from rough tissue concepts build HTML and CSS skills. Dreamweaver is used to full-color comps. to create various websites while students continue to emphasize design and functionality. Prerequisite: GRPH 3550 — 3 UNITS GRPH 2230 ADVANCED TYPOGRAPHY Students engage in advanced study of typographic GRPH 2680 — 3 UNITS principles, usage, and expression, with an emphasis on GRAPHIC DESIGN PORTFOLIO headlines, content, and title design. They explore the This is an advanced class in portfolio development. potential of classic styles, such as 3-D typography, an- Students design, produce, and gain experience pre- imated type, informative type, and advertising typogra- senting their work in a professional working environ- phy for resolving complex design challenges. At the end ment. They also write a comprehensive resume and of the course, they demonstrate their new insights and present their portfolios before the class. Prerequisites: skills by type-setting a credit block. GRPH 2400, GRPH 2500, GRPH 2540,GRPH 2630 GRPH 3780 — 3 UNITS GRPH 2780 — 3 UNITS KEY ART DESIGN: TELEVISION INTRODUCTION TO DIGITAL PHOTOGRAPHY Students expand their understanding of key art devel- This course enhances students’ appreciation of the opment, production, and marketing in broadcasting and skill and creativity of photography by challenging cable networks such as HBO, Showtime, and the Movie them to produce their own photographic art. Course Channel. Working under tight deadlines similar to those discussions include terminology, innovations in they will encounter in the professional world, students digital photography, and various experimental pro- become adept at creating compelling advertisement cesses. The course illustrates the practice of buying materials quickly. commercial photography for fashion, graphic design, and general marketing purposes, including negoti- GRPH 3800 – 3 UNITS ating with art reps, buyout of stock photography, and LIFESTYLE BRAND STRATEGIES coordinating photo shoots. Prerequisite: GRPH 1050 Working in teams, students will conduct in-depth consumer, market, and trend research on two brands. The teams GRPH 2840 — 3 UNITS will identify opportunities and develop a unique brand TITLE DESIGN positioning plan for a partnership between the two com- This course explores the potential of iconic imagery panies. A final presentation of brand strategies, marketing and demonstrates the power of a title-with-a-concept plan, consumer activation, and creative execution will be in ad campaigns where space is at a premium. presented to a panel of experts for feedback.

GRPH 2930 — 3 UNITS GRPH 4080 — 3 UNITS ADVANCED WEBSITE DESIGN KEY ART DESIGN: HOME ENTERTAINMENT Working with Photoshop, Illustrator, Dreamweaver, This course explores key art techniques as they apply and other web design applications, students create to home entertainment and 24/7 entertainment access. a complete interactive site with animation, video, and Using contemporary modes of communication, students advanced UX (user experience) & UI (user inter- create specialty designs for collector edition packaging, face) from concept to final development. Prerequisite: presale sheets, point-of-purchase displays, banner ads, GRPH 2630 and online collateral.

 In Apparel Process I and Apparel Process II, students make 100 muslin tote bags for the Las Pueblo de Familias annual children’s Christmas Party. COURSE DESCRIPTIONS 143

GRPH 4110 — 3 UNITS IMPD 3150 — 3 UNITS OUTDOOR MARKETING GLOBAL RELATIONS & NEGOTIATIONS In this course, students develop or adapt adver- This comprehensive course focuses on negotiation tising materials for nontraditional media formats, tactics in the context of global business trans- including guerilla marketing, social media content, actions. Students use skill building exercises to and online viral advertising. Emphasis is on negotiate and communicate with an emphasis on consistency of concept and design throughout the cross-cultural conflicts. This course is designed advertising campaign. to enhance students’ ability to identify problems, create solutions, innovate, and improve current GRPH 4480 — 3 UNITS practices and resolutions in a constantly changing MOTION GRAPHICS I global environment. Prerequisites: A.A. in Apparel In this introduction to digital composition through Industry Management, Merchandise Product Develop- Adobe After Effects software, students extend their ment, or Fashion Design knowledge of design by creating motion graphics and visual effects—including a 30-second promo, on-air IMPD 3300 — 9 UNITS station identification, and storyboards—for a wide INTERNATIONAL MERCHANDISING STRATEGIES range of media. Students research current fabric, color, retail, and style trends to forecast timely commercial conclu- GRPH 4780 — 3 UNITS sions for specific consumer markets. The students ENTERTAINMENT LICENSING analyze potentials of global markets, and under- In this close examination of the techniques of stand and identify consumer competition and brand licensing and branding studio properties (such as positioning. Course includes a directed study tour Disney, Marvel, and DreamWorks), students use to Europe to complete this research. Prerequisites: the results of marketing research, creative brain- A.A. in Apparel Industry Management, Merchandise storming, and collaboration with fellow students to Product Development, or Fashion Design develop a style guide specifying the fonts, colors, and visual features that establish a distinctive IMPD 3350 — 3 UNITS brand identity. MANAGEMENT CONCEPTS & GLOBAL ENTREPRENEURSHIP An advanced class in global management concepts GRPH 4880 — 3 UNITS and entrepreneurship that focuses on business MOTION GRAPHICS II management techniques, financing, long range A continuation of Motion Graphics I (GRPH 4480), strategic planning, budgeting, organizational struc- this intermediate course focuses on communication ture, and labor issues. This course also provides that is intended for the end user. Students use ad- exposure to global management strategies. vanced levels of Adobe After Effects to storyboard Prerequisites: IMPD 3100, IMPD 3150 a title animation into a creative title sequence. Prerequisite: GRPH 4480 IMPD 3450A — 3 UNITS TECHNOLOGY APPLICATIONS FOR INTERNATIONAL GRPH 4980 — 3 UNITS MANUFACTURING I INDUSTRY PORTFOLIO An advanced, in-depth, studio course that further In this capstone course, students compile a compre- develops the students’ rendering skills in Adobe hensive portfolio of their work in the Graphic Design Photoshop and Illustrator. Students learn efficient, program, which they present to a professional effective techniques for developing design concepts agency creative team for critique. They also create a in the two applications and gain proficiency in using resume and a DVD that captures their work digitally the two in tandem to create tech packs, proposals, as a statement of their personal brand identity. presentations, and flats. Students receive this training via demonstration, discussion, critique, and hands- on, learner-centered projects relating to their field. IMPD Prerequisites: A.A. in Apparel Industry Management, Merchandise Product Development, or Fashion Design IMPD 3100 — 3 UNITS STRATEGIES FOR IMPORT/EXPORT IMPD 3450B — 3 UNITS An in-depth overview of marketing strategies for TECHNOLOGY APPLICATIONS FOR INTERNATIONAL both foreign and domestic environments, this MANUFACTURING II course covers aspects including cultural, political, This advanced course concentrates on the enhance- and economic differences, as well as government ment of the students’ digital flat sketching and digital and trade regulations affecting the international illustration skills to create an industry presentation marketer. Prerequisites: A.A. in Apparel Industry as means of visual communication in the international Management, Merchandise Product Development, marketplace. Students in this studio course use Adobe or Fashion Design Illustrator and Photoshop in conjunction with Micro- soft PowerPoint to translate digital media into visual industry presentations. Prerequisite: IMPD 3450A

San Francisco is the 3rd largest retail market in the nation for women’s apparel. 144 COURSE DESCRIPTIONS

IMPD 3480 — 3 UNITS IMPD 3980 — 0 UNITS GARMENT CONSTRUCTION & COST INTERNSHIP (RECOMMENDED) This course evaluates the correlation between Students gain practical experience with applications of garment construction and garment cost. Students classroom skills to actual work situations in the area of construct and deconstruct a garment. Through a International Manufacturing & Product Development. hands-on simulation students determine the appropriate product price. Prerequisite: IMPD 3300 INTD IMPD 3580 — 3 UNITS INTD 1000A — 3 UNITS SOURCING TEXTILES FOR IMPORT/EXPORT SKETCHING TECHNIQUES I The course examines the process of sourcing tex- An introduction to the basic techniques of representative tiles in the global marketplace. Emphasis is placed drawing using pencil and value markers. Students sketch on methods used to research new fabric trends and and critique still-life settings, interior, and exterior ele- their development. Prerequisite: IMPD 3100 ments. Emphasis is placed on students’ ability to produce representational drawings within a short time frame. IMPD 3650 — 6 UNITS PRODUCT DEVELOPMENT MARKETING RESEARCH INTD 1000B — 3 UNITS STRATEGIES SKETCHING TECHNIQUES II International merchandising strategies are used Further development of representational drawing tech- to develop an exclusive product line geared toward niques are emphasized. Fundamental concepts of one and the lifestyles of the target market. Students meet two point perspective are introduced. Use of markers, with the industry partner for initial product line both gray scale and the introduction of color marker presentation, critique, and approval. This course applications are added. Exercises reinforcing conceptual requires technical research to understand Product drawing and design visualization are produced. Prerequi- Life Cycle Management & Product Data Manage- site: INTD 1000A ment. Advanced training on browser based PDM where technical specification packages are created INTD 1090A — 3 UNITS and applied. Prerequisite: IMPD 3300 TECHNICAL DRAWING I IMPD 3820 — 2 UNITS An introduction to the principles and techniques of architectural drafting. Students learn to create plans, CONSUMER FIT & SAMPLE ANALYSIS elevations, sections, and detailed views of objects and An in-depth study of preproduction samples with spaces to produce construction documents to meet stan- an emphasis placed on fit for individual body types. dard conventions. Samples assessed to identify appropriate modifications for global manufacturing. Prerequisites: IMPD INTD 1090B — 3 UNITS 3480, IMPD 3650 TECHNICAL DRAWING II IMPD 3850 — 9 UNITS This course focuses on understanding the concepts of computer-aided design and drafting, and learning the MERCHANDISE SOURCING & PRODUCTION various applications of AutoCAD. Development of vocabu- This thesis course examines global sourcing lary and basic skills. Prerequisite: INTD 1090A strategies with emphasis on full value cost, labor issues, assembly procedures, fit evaluations, INTD 1090C — 3 UNITS quality control, customs clearance, and warehous- TECHNICAL DRAWING III ing and shipping of finished products. This program Further development of the skills needed to produce includes field research in Asia to gain understand- computer-aided drawings are emphasized. Demon- ing of the global production cycle from the raw strating the use of these skills, students gain a working material stage to the finished product. Emphasis is knowledge of the application of the design process by placed on the sourcing and manufacturing of goods creating sets of contract documents appropriate for inte- for a specific market. Final project is comprised of rior spaces including formatting and cross-referencing a global sourcing and manufacturing strategy with drawings. Prerequisite: INTD 1090B completed samples and an industry thesis presentation. Prerequisites: IMPD 3100, IMPD 3150, IMPD 3300, IMPD 3350, IMPD 3450A, IMPD 3450B, IMPD INTD 1220 — 3 UNITS 3480, IMPD 3580, IMPD 3650 DESIGN PROCESS An introductory course in the basic principles of design. IMPD 3880 — 1 UNIT Study of the progression from inspiration to execution in GLOBAL FINANCE AND BUSINESS PLANNING the design process. Analysis of the techniques used to resolve aesthetic relationships with two- and three-di- International business and finance strategies are mensional objects. evaluated through an investigation of financial documentation and contractual agreements. Students identify business planning techniques and determine INTD 1350 — 3 UNITS appropriate international practices for the apparel SURVEY OF ARCHITECTURE & INTERIOR DESIGN I industry. Prerequisites: IMPD 3100, IMPD 3150 This is a survey of the historical styles of architecture,

 Los Angeles has the highest number of women-owned companies in the U.S. COURSE DESCRIPTIONS 145

furniture, and interiors from Egypt through the ear- cial and residential applications. Basic properties of ly 19th century. The course is designed to introduce light as used in rendering, photography, and comput- the concepts and terminology incorporating major er-generated visualizations are taught. Prerequisites: social, economic, political, and cultural factors. INTD 1090B, INTD 1880

INTD 1450 — 3 UNITS INTD 2050 — 3 UNITS RESIDENTIAL DESIGN CONCEPTS MATERIALS FOR INTERIOR DESIGN Study of residential space planning and utilization of Students are introduced to materials, finishes, and interior space as applied to functional and aesthetic furnishings, with methods for understanding appropriate requirements. Emphasis is on schematic and quick application, estimating, and specifications as they apply presentation work for both plans and elevations. to residential and non-residential interior environments. Students apply anthropometric and ergonomic principles in space planning. Prerequisite: INTD 1090A INTD 2180 — 3 UNITS (ELECTIVE COURSE) RETAIL DESIGN CONCEPTS INTD 1480 — 3 UNITS Focusing on the functional and aesthetic requirements COMPUTER GRAPHICS I of retail store design, this course emphasizes building An introduction to the design and production of pre- codes and barrier-free design. Design concepts relat- sentation graphics and layouts for interior design ing to merchandising and presentation are formulated. applications. Students learn and demonstrate skills Prerequisite: INTD 1850 in creating effective presentations incorporating a variety of visual media including text, photos, INTD 2300 — 3 UNITS (ELECTIVE COURSE) drawings and other graphics. Students learn and ON-SITE DESIGN demonstrate competent production skills in Adobe On-site design trends develop the designer’s ability to Illustrator and Adobe Photoshop software to create create environments that reflect structural, figural, images, graphics, renderings, illustrations, compo- and conceptual design factors. The course includes sitions, and layouts. investigative analysis of various environments and their impact on the end-users. INTD 1650 — 3 UNITS SURVEY OF ARCHITECTURE & INTERIOR DESIGN II INTD 2580 — 3 UNITS (ELECTIVE COURSE) This course continues the survey of the historical MARKER SKETCHING TECHNIQUES styles of architecture, furniture, and interiors from Basic and intermediate marker sketching techniques the 19th century to the 21st century incorporating are explored. Techniques in shading, color awareness, the major social, economic, political, and cultural pattern and texture, surfaces, and composition are factors. Prerequisite: INTD 1350 developed to create interior renderings appropriate for presentation either as hand drawings or in conjunction INTD 1850 — 3 UNITS with digital applications. COMMERCIAL DESIGN CONCEPTS A study of commercial space planning, methods of INTD 2670 — 3 UNITS (ELECTIVE COURSE) planning, design analysis, and problem-solving, and FURNITURE CONSTRUCTION an introduction to regulatory issues, construction An introduction to furniture design and construc- methods and techniques, materials, and furnish- tion. Design and material issues are explored within ings. Students develop design and production skills, specific styles. Production and presentation drawings utilizing AutoCAD. Prerequisite: INTD 1090B are examined. Completed projects include a set of orthogonal drawings showing all views of the design INTD 1880 — 3 UNITS and a rendered perspective drawing. COMPUTER GRAPHICS II An introduction to the design and composition of INTD 2720 — 3 UNITS (ELECTIVE COURSE) presentation images, illustrations, and renderings ENVIRONMENTALLY RESPONSIBLE DESIGN for interior design applications. The course utilizes The study of Environmental Responsible Design fundamental principles of Adobe Photoshop soft- introduces a basic overview and understanding on the ware both as a principle means of creating images impact of the built environment on the human user. and as part of a production environment incorporat- The course will focus on healthy environments and the ing hand-crafted imagery, Photoshop images, and responsible use of limited resources during the design images from other software environments (e.g., of an interior space and the daily operation during the Adobe Illustrator and Autodesk AutoCAD) SketchUP, lifespan of a building. the 3-D modeling software is introduced. Prerequi- site: INTD 1480 INTD 2730 — 3 UNITS (ELECTIVE COURSE) INTERNSHIP INTD 2000 — 3 UNITS Through on-the-job training, students gain valuable LIGHTING DESIGN insight in both theory and practice. Career options Students use and comprehend the technical and are explored in fields of employment related to their aesthetic principles of lighting design for commer- course of study.

Los Angeles is the no. 1 apparel manufacturing employment center in the United States. 146 COURSE DESCRIPTIONS

INTD 2750 — 3 UNITS (ELECTIVE COURSE) Topics include professional ethics, contract docu- INTERIOR DESIGN WORKSHOP ments, vendor relations, association membership, This course focuses upon practical application marketing, networking, and social media opportuni- of previous course work to a community service ties. Prerequisites: Must be taken concurrently with INTD project. The student experience is in both the 2830 & INTD 2980 classroom and at project locations. Previous projects include: Pasadena, Orange County, and San INTD 2960A — 3 UNITS (ELECTIVE COURSE) Francisco Showcase Houses and HomeAid’s Project CHAIRING STYLES Playhouse. Supervised field project. An exploration of the relationships between three disciplines: textile, fashion, and interior design — a fabric, INTD 2780 — 3 UNITS (ELECTIVE COURSE) fashion, and furniture collaboration. This course INTERIOR DESIGN SPECIAL PROJECTS focuses on the development of the chair. Fundamental In an industry initiated project, students interface inspirations for the designs are investigated through with the client through the design process. From the creative process in aesthetic guidelines, structural the initial interview to the final presentation of integrity, and materials, as well as inventive and imag- concept and documentation drawings, students inative design solutions. Prerequisite: Selection through develop the necessary skills and experience needed Application & Portfolio. Must be taken concurrently with to complete an actual design project. INTD 2960B.

INTD 2810 — 3 UNITS INTD 2960B — 3 UNITS (ELECTIVE COURSE) COMPUTER GRAPHICS III CHAIRING STYLES This course is an in-depth approach to 3-D model- Further development of concepts explored in INTD ing with SketchUp combined with advanced editing 2960A. Students produce construction and presentation techniques using Adobe Photoshop applied on drawings, scale models, written proposals, and port- computer generated 3-D imagery. Students demon- folios for consideration and selection by industry manu- strate an understanding of elements typical in 3-D facturers. Prerequisite: Selection through Application and production for interior design applications including Portfolio. Must be taken concurrently with INTD 2960A. modeling, lighting, texturing, rendering, and digital enhancing techniques. Prerequisite: INTD 1880 INTD 2980 — 3 UNITS PRESENTATION & PORTFOLIO INTD 2830 — 6 UNITS Students explore and develop a portfolio format INTERIOR DESIGN THESIS suitable to incorporate a representative sampling A comprehensive project demonstrating residential of work into a finished portfolio. Design exercises in and commercial themes in a mixed use format. specification, representation of materials, and render- Focusing on functional space planning and design, ings are emphasized to enhance a professional quality code requirements, and material specifications, the presentation. Prerequisites: Must be taken concurrently students prepare a proposal for a specific design with INTD 2830 & INTD 2930 project. Construction documentation and presentation drawings incorporating both hand and digital INTD 3170 — 6 UNITS applications culminate in a formal presentation ADVANCED RESIDENTIAL DESIGN suitable for portfolio. Prerequisites: INTD 1090C, A residential project, encompassing multiple housing INTD 2000, INTD 2050, INTD 2810. Must take concur- types based on class parameters that identify a/the rently with INTD 2930 & INTD 2980 specific type of interior environment. The culminating presentation emphasizes state-of-the-art kitchen and INTD 2890 — 3 UNITS (ELECTIVE COURSE) bath solutions, and explores spatial design strategies, ART MATTERS: DEVELOPING A CRITICAL EYE technologies, and components that meet California Students develop an awareness of the art world as building codes. it applies to design projects. Resources appropriate for residential and non-residential installations are INTD 3210 — 3 UNITS explored through field trips and guest speakers. CONSERVATION & HISTORIC PRESERVATION This course focuses on the identification and responsi- INTD 2900 — 3 UNITS ble protection of historic and cultural resources, with INDEPENDENT STUDY emphasis on preservation planning and conservation A course designed for specific research or execu- techniques applicable to the interior design profession. tion of a special project under the supervision of an instructor. Prerequisite: Approval of Department INTD 3260 — 3 UNITS (ELECTIVE COURSE) Chairperson required and GPA requirement. KITCHEN DESIGN This course explores kitchen layouts, finish materials, INTD 2930 — 3 UNITS appliance specifications, mechanical requirements, BUSINESS PRACTICES FOR INTERIOR DESIGN and the client/contractor relationship. An exploration of the business practices necessary to develop and maintain an interior design firm.

 British designer Mary Quant popularized the mini-skirt in 1966. COURSE DESCRIPTIONS 147

INTD 3410 — 3 UNITS INTD 4510 — 3 UNITS SPECIFICATIONS & MATERIALS SPECIAL TOPICS An exploration of interior building resources, In this research-based course, students examine an including methods for identifying and applying industry specialty, with periodic findings presented materials, finishes, and furnishings used in interior throughout. The area(s) researched in this course environments. The course emphasizes precise apply to the Senior Thesis, strengthening the over- procedures for identifying and documenting all learning outcome of the specialization. fabrication and installation processes. INTD 4520 — 3 UNITS INTD 3540A — 3 UNITS CONSTRUCTION DOCUMENTS & DETAILS BUILDING SYSTEMS & CODES I Preparation of construction sets of working draw- An analytical overview of residential building ings for both residential and commercial applica- systems applicable to single and multi-family tions. Students gain familiarity with conventions dwellings. Students identify professional best employed by architects, contractors, and building practices to ensure efficient use of materials trades, including architectural details, cabinet and and finishes needed for the initial layout and millwork, and schedules. reconfiguration of a space. Accessibility and code compliance, along with environmentally responsible INTD 4530— 3 UNITS methodologies and technologies, are stressed. PRACTICUM This is a supervised, industry internship, INTD 3540B — 3 UNITS directly related to an identified area of study/ BUILDING SYSTEMS & CODES II specialization. Students apply and develop industry An analytical overview of commercial building related skills, and focus on career reflection and systems applicable to multiple classifications preparation. Placement approval required by the (offices, retail, restaurant, institutional, and/or en- Department Chair. tertainment spaces). Accessibility, egress, and code compliance, along with environmentally responsi- INTD 4550A — 3 UNITS ble building methodologies and technologies are FURNITURE DESIGN I determined and applied. Prerequisites: INTD 3540A This course follows the development of conceptual designs for custom residential seating, case goods, INTD 3870 — 6 UNITS and tables into a physical product. The course ADVANCED COMMERCIAL DESIGN includes historic research, the analysis and specifi- A commercial project in which students conduct cation of materials, and necessary processes from in-depth investigations of multiple classifications concept to fabrication. (office, retail, restaurant, institutional, and/or entertainment spaces). The project’s parameters INTD 4550B — 3 UNITS specify the type of occupancy utilization. In a culmi- FURNITURE DESIGN II nating presentation, students demonstrate The development of conceptual designs for relationship between parts, sequences, and finally mass-produced seating, case goods, and tables into the whole space to meet California building codes. physical products is continued. Students engage in material analysis for code adherence, research INTD 4120 — 3 UNITS sourcing for manufacturing and production, and INTERIOR PRODUCT DESIGN apply the necessary processes to move the product This course explores the development of design from concept to fabrication. Prerequisite: INTD 4550A ideas and processes, from preproduction to fabrication, utilizing 3-D prototyping, and exploring INTD 4850 — 3 UNITS manufacturing methods and materials. Conceptual PORTFOLIO designs, individual products, and product collections This course offers instructional support on the de- for interiors are examined. Further discovery velopment and completion of an extensive portfolio includes technical requirements, trend research, demonstrating the breadth and depth of a student’s product feasibility, and product marketing. work, including its attainment of industry standards.

INTD 4130 — 3 UNITS INTD 4900 — 6 UNITS SURFACE PATTERN DESIGN SENIOR DESIGN THESIS A studio course where creative vision is challenged to The thesis project is a culmination of all course capitalize on the artistic expressions and principles of work completed in the program. This comprehen- textile design; expanding the elements and principles sive design assignment is of a specialty hospitality of design to produce an end surface product for home space, including but not limited to a retail or restau- furnishings, wall coverings, and any product related rant environment. The final presentation incorpo- to interior design and decor.Emphasis is placed on rates furnishings, fixtures, equipment, surfaces, technique, innovation, and globalism, along with the and a product design component. development and execution of strategies that take the end product from concept to market.

Los Angeles is home to over 100 museums. 148 COURSE DESCRIPTIONS

JDSN JDSN 1850 — 3 UNITS BUSINESS OF JEWELRY DESIGN JDSN 1100 — 3 UNITS This course outlines the components for costume, MATERIAL & METHODS FOR JEWELRY MANUFACTURING bridge, and fine jewelry collections. Students are This course introduces students to the jeweler’s introduced to all of the elements needed to launch bench, tools, and basic manufacturing methods and run a successful jewelry design business. used in jewelry making. Students learn the termi- Prerequisites: GNST 1520, GNST 1560, GNST 1620 nology of the jewelry trade, and develop an understanding of appropriate materials and methods JDSN 1900 — 3 UNITS used for specific applications. CREATIVE DESIGN FOR JEWELRY DESIGN I Students in this course draw upon their research JDSN 1200 — 3 UNITS skills and their understanding of the principles and RENDERING I elements of design to create and produce jewelry This course introduces students to the basic tech- pieces inspired by global influences. Prerequisites: niques of rendering for jewelry design. Students JDSN 1400, JDSN 1600, JDSN 1700 draw perspective illustrations of necklaces, pen- dants, bracelets, earrings, rings, and other jewelry. JDSN 2100 — 3 UNITS COMPUTER-AIDED JEWELRY DESIGN I JDSN 1400 — 3 UNITS This course introduces students to Rhinoceros as a RENDERING II multimedia computer tool for creative design and This class emphasizes the importance of rendering presentation. Students gain hands-on experience in detail accurately. Students learn to express the creating new designs, drawing line sheets, executing distinctive artistic attributes of jewelry through technical sketches, and preparing color stories and the use of colored pencils, markers, and gouache. materials concepts. Prerequisites: GNST 1520, GNST Prerequisites: JDSN 1100, JDSN 1200 1560, JDSN 1400, JDSN 1700

JDSN 1500 — 3 UNITS JDSN 2200 — 6 UNITS INTRODUCTION TO CAD METALSMITHING III This course introduces students to Adobe Photo- Students continue to strengthen and perfect their shop and Illustrator as a multimedia computer tool metalsmithing skills by exploring advanced surface for creative design and presentation. Students gain techniques such as reticulation, mokumé gane, hands-on experience in creating and editing digital and enameling. This course also enables students photography, illustrations, technical drawings, to use the stone setting and finishing techniques compositions, and personal branding. required for finished pieces of jewelry. Prerequisites: JDSN 1700, JDSN 1800, JDSN 1850 JDSN 1600 — 3 UNITS METALSMITHING I JDSN 2300 — 6 UNITS In this course, students apply jewelry fabrication CREATIVE DESIGN FOR JEWELRY II techniques necessary to create and produce jewelry In this course, students combine various media and designs. Prerequisites: GNST 1620, JDSN 1100 techniques to produce jewelry pieces of their own design. Prerequisites: JDSN 1800, JDSN 1850, JDSN 1900 JDSN 1700 — 3 UNITS JDSN 2500 — 3 UNITS WAX CARVING & CASTING After learning the techniques, materials, and prin- COMPUTER-AIDED JEWELRY DESIGN II ciples of wax carving by hand and casting, students A continuation of JDSN 2100 Computer-Aided Jew- in this course produce wax models and cast their elry Design I, the primary objective of this course is designs to produce finished jewelry settings. to create a solid model in Rhino. Students calculate Prerequisites: GNST 1620, JDSN 1100, JDSN 1200 stone and precious metal weights and automate the conversion of the design models into STL files ready JDSN 1800 — 6 UNITS for rapid prototyping. Prerequisites: JDSN 1850, JDSN 1900, JDSN 2100 METALSMITHING II Students in this course continue to build the techni- JDSN 2700 — 6 UNITS cal skills for the fabrication of jewelry. Construction of connecting mechanisms as well as techniques for CREATIVE DESIGN FOR JEWELRY III forming and manipulating metals (such as chasing As a culmination of their training, students design and raising) are explored. Students analyze and de- individual jewelry collections. The course includes velop creative solutions to the challenges inherent discussions of sourcing, merchandising, and mar- in these processes. Prerequisites: JDSN 1400, JDSN keting as they relate to students’ designs. Prerequi- 1600, JDSN 1700 sites: JDSN 2200, JDSN 2300

 768,000 people were employed in retail jobs in California in 2015, according to the NRF. COURSE DESCRIPTIONS 149

JDSN 2950 — 3 UNITS planning and developing knitwear collections. SAMPLE CASE DEVELOPMENT & PRESENTATION It includes planning and research for both the Students develop a sample case exhibiting exam- technical and creative processes of creating a ples of the work they have created throughout the cohesive collection. The portfolios include the program. The sample cases are presented to and knit swatches, drawings, and CAD work that best evaluated by a jury of professionals. Prerequisites: exemplifies their aesthetic as well as knowledge of JDSN 1900, JDSN 2200 trend and market application. Prerequisites: KNTD 1800, KNTD 2100, KNTD 2600, KNTD 2700 KNTD KNTD 2850 — 3 UNITS KNTD 1800 — 3 UNITS ADVANCED KNITWEAR CONSTRUCTION ESSENTIALS OF MACHINE KNITTING This is a studio course building on the construction Students are introduced to the process of machine skill introduced in KNTD 2600 Shape & Detail for knitting, including cast-on and off, basic stitches, Fashion Knitwear and KNTD 2700 Knit Construc- gauge, and tension. Students build a foundation of tion & Specification. It includes planning and knit structure by creating a variety of knit fabrics. construction including color and yarn choice as Includes a three (3) hour lab. well as silhouette and preproduction specifications. Includes a three (3) hour lab. Prerequisite: KNTD 2100 — 6 UNITS KNTD 2600 STITCH, COLOR & SURFACE DESIGN Students study the principles and elements of color MFTG and design as they relate to stitch structure in knit fabrics and garments. In this studio course they MFTG 1050 — 3 UNITS utilize color predictive and trend resources to inter- SURVEY OF MANUFACTURING & MERCHANDISING pret seasonal palettes for a variety of markets into This survey course explores the concepts and a variety of patterns, and unique stitches, thereby practices of the fashion business from raw materi- acquiring both an in-depth understanding of knit als to finished merchandise categories: women’s, structure and surface design treatments as they men’s, children’s, accessories, cosmetics, and apply to various markets. Prerequisite: KNTD 1800 intimate apparel. Students master fashion terminology and develop knowledge of the garment KNTD 2400 — 6 UNITS industry, including career options. STOLL M1 PLUS INDUSTRIAL KNITTING In this course, students are introduced to Stoll M1 MFTG 1150 — 3 UNITS Plus software and Stoll CMS industrial knitting ma- MARKETING DYNAMICS FOR FASHION chines. Students learn to program and knit stitch An examination of the four parts of the marketing patterns for swatch development as well as basic mix (product, price, promotion, and distribution). silhouette shaping and detailing used in full fashion Students learn how micro- and macro- knitting. Prerequisites: KNTD 1800, KNTD 2100 environments influence lifestyles and buying behavior. Students, using teamwork, apply their KNTD 2600 — 6 UNITS knowledge in analyzing case studies relevant to SHAPE & DETAIL FOR FASHION KNITWEAR the fashion industry. In this course, the students study fashion silhouettes and stylistic detailing as a basis for full-fash- MFTG 1400 — 3 UNITS ion knitwear construction in a studio format. With APPAREL PROCESS I emphasis on shaping, patternmaking, sizing, trims, This class introduces students to the basics of and stitch placement, as well as application of draping and flat patternmaking, sewing, garment flat technical sketching and size specifications for construction, and apparel production terminology. preproduction. Prerequisite: KNTD 1800 Includes a three (3) hour lab.

KNTD 2700 — 3 UNITS MFTG 1700 — 3 UNITS KNIT CONSTRUCTION & SPECIFICATION APPAREL PROCESS II Students apply pattern making skills to both cut and This continuation of Apparel Process I covers con- sew as well as full-fashioned knitwear. In addition, temporary manufacturing, finishing processes, this course explores systems for developing tech- and emerging trends in apparel production. In- nical packet specifications and fit requirements for cludes a three (3) hour lab. Prerequisite: MFTG 1400 a variety of knit garments. Initial cost analysis of materials in the production process are identified MFTG 1880 — 3 UNITS and estimated. Prerequisite: KNTD 1800 COMPUTER SKETCHING I This course focuses on computer sketching pro- KNTD 2750 — 3 UNITS fessional techniques using Abobe Illustrator. The LINE DEVELOPMENT FOR KNITWEAR emphasis is on fashion silhouettes. Prerequisites: In this course, students prepare portfolios for GNST 1440, MFTG 2050 professional presentations and interviewing by

Chritian Dior designed the original pencil skirt. 150 COURSE DESCRIPTIONS

MFTG 2050 — 3 UNITS develop technical packs in cyberspace for global TECHNICAL SKETCHING I usage. They use Siemens product lifecycle man- A flat sketching class for line development, this agement (PLM) systems in the management and course teaches students basic drawing skills and control of the supply chain. AIMS 360, an enter- design detail terminology used by the industry. prise resource planning (ERP) system is used for inventory management. Prerequisites: MFTG 2120, MFTG 2080 — 3 UNITS MFTG 2420A COMPUTER SKETCHING II The second computer sketching course focuses on MFTG 2500 — 3 UNITS the application of Photoshop in the fashion industry, COST CONTROL & COSTING advanced techniques using Illustrator, and develop- A study of cost control systems and cost-effective ment of ePortfolios. Prerequisite: MFTG 1880 processes, this course focuses on analyzing and understanding the cost efficiencies of apparel MFTG 2120 — 3 UNITS companies by department. Prerequisites: GNST 1450, MERCHANDISING, COSTING & SPECIFICATION MFTG 2120 In this introduction to the design and product development processes involved in creating fashion MFTG 2520 — 3 UNITS apparel, students examine the development of GLOBAL TRADE DYNAMICS collections and groups for specific target markets In this in-depth exploration of industry trends and study the technical processes of costing and associated with globalization, students examine the specifications required to produce the merchan- strategic alliances and the sourcing and distribu- dise. Students develop their own line of apparel for tion channels required for production, as well as a specific target customer and provide the technical the opportunities for exporting finished products. packs necessary for production of the line. Prereq- Prerequisites: MFTG 1150, MFTG 2350 uisites: MFTG 1150, MFTG 1400, MFTG 2050 MFTG 2550 — 3 UNITS MFTG 2330 —3 UNITS PRODUCTION CONTROL & PLANNING COMPUTER GRADING, MARKING & CUTTING This course examines principles of pre-season and This course introduces students to the principles in-season production planning and logistics based of pattern grading, including manual techniques of on analyzing, forecasting, developing, deputizing, chart and stack grading. The course uses Gerber and supervising within an apparel manufacturing Technology’s computerized digitizing, grading, and organization. Students devise a suitable production marker-making system. Industry spreading and plan based on efficient control methods. Prerequi- cutting techniques are demonstrated. Prerequisites: sites: MFTG 2500, MFTG 2580 MFTG 1700, DESN 1760 (For Fashion Design Majors) MFTG 2560 — 3 UNITS MFTG 2350 — 3 UNITS COMPUTER PATTERN DRAFTING, GRADING & MARKING GLOBAL HUMAN RESOURCE MANAGEMENT This course introduces students to computer pat- This course explores the essentials of human re- tern drafting, grading and marker making. Students source management in today’s global organizations. will learn to digitize patterns, make computer Best practices in recruitment, motivation, team- markers and develop patterns using the Gerber work, training, and development, labor compliance, system. Prerequisite: DESN 2560 or MFTG 1400 performance appraisal, and compensation are examined. Current issues in worker’s rights, safety, MFTG 2580 — 3 UNITS and ergonomics are discussed. Students apply their SOURCING & INVENTORY MANAGEMENT knowledge through the use of case studies. This course analyzes the procedures for budgeting, purchasing, and controlling the materials neces- MFTG 2420A — 3 UNITS sary for apparel production. Prerequisites: GNST APPAREL MANAGEMENT TECHNOLOGY I 1440, MFTG 2120 Students in this course explore the various technologies used in the management and control of MFTG 2640 — 3 UNITS the product development and supply chain process. QUALITY CONTROL MANAGEMENT Virtual fit and patternmaking technologies are Students examine methods of establishing stan- examined as well as other new systems that provide dards of quality for design, fabrics, and manufac- information necessary for critical decision making turing. They develop control systems to assure in the fashion industry. Prerequisite: MFTG 1400 apparel production standards. The course is based on the underlying management philosophy of Six MFTG 2420B — 3 UNITS Sigma. Prerequisites: GNST 1440, MFTG 1400 APPAREL MANAGEMENT TECHNOLOGY II In this advanced course, students examine the use MFTG 2680 — 3 UNITS of technology in managing operations and making WHOLESALE SELLING critical decisions, from the design of the product In this in-depth course in sales management, to its delivery to retail. Students use WEB PDM to students learn how to plan and develop their terri-

 The headquarters for the no. 1 global apparel company, Levi Strauss, is in San Francisco. They patented blue jeans in 1873. COURSE DESCRIPTIONS 151

tories, hire and train a sales force, forecast sales, MFTG 4220 — 1 UNIT (ELECTIVE COURSE) and supervise the sales organization. Prerequisite: SUSTAINABILITY & THE FASHION INDUSTRY MFTG 1150 This course examines how the fashion industry is responding to the greening of America. The MFTG 2720 — 3 UNITS sustainability issues facing the fashion industry MARKET ANALYSIS & PRESENTATION include fabrications, other environmental conditions, This capstone course is devoted to the commercial economics, and social responsibility. Discussion development of an apparel line based upon an un- focuses on sourcing green materials, green product derstanding of modern marketing and manufactur- development/production processes and how the ing concepts. Prerequisites: MFTG 1150, MFTG 2500. fashion industry can use these concepts to improve Must be taken in last quarter of program. brand image and increase brand equity.

MFTG 2780 — 3 UNITS MFTG 4230 — 1 UNIT (ELECTIVE COURSE) OWNERSHIP & FINANCE DRAPING CONCEPTS After examining the strategies, procedures, and fi- This beginning draping class introduces students to nancial implications involved in developing, operat- the draping process, enabling them to produce a ing, and controlling a business, students complete draped and pinned garment from a sketch. Prerequi- a start-up business plan that focuses on company site: MFTG 1700 goals, marketing strategies, production needs, and financial analysis of the projected balance sheet MFTG 4350 — 1 UNIT (ELECTIVE COURSE) and income statement. Prerequisites: MFTG 2350, TECHNICAL SKETCHING: MENSWEAR & CHILDREN’S MFTG 2500 The course focuses on the use of flat sketching skills in producing technical sketches for the menswear and MFTG 4100 — 1 UNIT (ELECTIVE COURSE) children’s apparel industries. Prerequisite: MFTG 2050 DESIGN DEVELOPMENT FOR THE DENIM MARKET An overview of the denim market to introduce MFTG 4380 — 1 UNIT (ELECTIVE COURSE) students to the adaptive design process; students TRADE AGREEMENTS & THE APPAREL INDUSTRY produce a basic jean block and adapt new styles This course explores the impact of trade agreements from that block. Prerequisite: MFTG 1700 (NAFTA, CAFTA, CBI, AGOA, etc.) on the apparel industry. The course reexamines the importance of MFTG 4120 — 1 UNIT (ELECTIVE COURSE) infrastructure, culture, and language in manufactur- FASHION & FACTORING ing off-shore. The course examines the use of factoring to finance apparel lines and the types of factoring available. MFTG 4400 — 1 UNIT (ELECTIVE COURSE) The course reviews the history of factoring and FULL PACKAGE MANUFACTURING today’s current practices. Prerequisite: MFTG 2500 This course explores the development of “full package” manufacturing. Discussion includes key MFTG 4130 — 1 UNIT (ELECTIVE COURSE) elements of success, material sourcing, costing and ERP CONCEPTS FOR THE FASHION INDUSTRY financial needs, and infrastructure requirements. This course provides a full understanding of the Prerequisite: MFTG 2120 Enterprise Resource Planning software solution (ERP). Students learn principles and procedures MFTG 4410 — 1 UNIT (ELECTIVE COURSE) involved in the business applications of ERP using FASHION & COLOR MANAGEMENT a completely integrated order production and This course examines the role of color management inventory control processing system. Prerequisite: in the fashion industry. Choosing color palettes, the MFTG 2420B effect of light on color, and the color management process are discussed. Prerequisites: MFTG 1880, MFTG 4200 — 1 UNIT (ELECTIVE COURSE) MFTG 2120 FABRICS & FINISHES This course focuses on identifying weaves and MFTG 4450 — 1 UNIT (ELECTIVE COURSE) finishes on fabrics. Students examine the com- PROMOTIONAL STRATEGIES FOR APPAREL COMPANIES patibility of fabric choice to garment construction. This course examines a variety of promotional tools Prerequisite: GNST 1440 used by apparel companies. Students examine the different promotional strategies used by large firms MFTG 4210 — 1 UNIT (ELECTIVE COURSE) and those used by small firms. Prerequisite: MFTG 1150 ELEMENTS OF FIT Principles of fit analysis and fit terminology are MFTG 4520 — 1 UNIT (ELECTIVE COURSE) examined. Students learn to make fit corrections UNDERSTANDING RETAIL RELATIONS & CALCULATIONS on patterns and experience doing fit corrections to An advanced course that examines relationships actual garments. Students are exposed to technical between retailers and manufacturers. This course design principles. Prerequisite: MFTG 1700 encompasses analyzing six-month planning. Prerequisite: GNST 1450

98% of the average human lifespan is spent touching textiles. 152 COURSE DESCRIPTIONS

MFTG 4560 — 1 UNIT (ELECTIVE COURSE) studies. Students explore brand identity elements, COMPLIANCE: DOMESTIC & GLOBAL positioning and leveraging brand equity, and learn- A focused course on a key topic of the apparel ing how to create and implement an original brand industry. Course explains federal, state, and global plan. Prerequisites: MMKT 2420 issues in compliance and the responsibility of manufacturers in the process. MMKT 2420 — 3 UNITS MARKETING COMMUNICATIONS MFTG 4580 — 1 UNIT (ELECTIVE COURSE) Through the written word marketers evoke images PREDICTIVES, TRENDS, SHOPPING REPORTS: KEYS TO SUCCESS that resonate with the target market. This course An advanced course in the importance of consumer explores traditional and new media communication trends in developing fashion apparel. The use of methodology. Students acquire a wide variety of predictives in line development is discussed. The writing skills to effectively communicate across use of shopping reports is also emphasized. traditional and new media platforms. Prerequisite: MRCH 1820 MFTG 4600 — 1 UNIT (ELECTIVE COURSE) PROFESSIONAL PRACTICES FOR THE APPAREL MANUFACTUR- MMKT 2780 – 3 UNITS ING MANAGER INTEGRATED MARKETING COMMUNICATIONS This course focuses on the development of the In this advanced marketing course, students apparel manager. The course examines manage- explore creative message strategies including: rial goal setting, interviewing techniques, resume traditional and new media, public relations, and building, and networking. other innovative means of communication. Applying these techniques, they create an effective integrated MFTG 4760 — 1 UNIT (ELECTIVE COURSE) marketing communications campaign that meets the challenges posed by promoting in a sophisti- PRODUCT LICENSING: APPAREL/ENTERTAINMENT cated, rapidly evolving marketplace. Prerequisite: This course explores the growth of product MMKT 2080 licensing in both the domestic and global arenas. Topics include branding through product licensing, MMKT 2880 — 3 UNITS components of product licensing, and legal issues. Prerequisite: MFTG 1150 MARKETING ESSENTIALS An examination of micro- and macro- marketing MFTG 4810 — 1 UNIT (ELECTIVE COURSE) strategies involving the four parts of the marketing mix (product, price, promotion, and distribution). IMPORT/EXPORT GUIDELINES Students learn how environment, lifestyles, and buy- This course examines the organizational procedures, ing behavior influence the marketing/merchandising documentation, and considerations in importing and approach and they work in teams to create, develop, exporting apparel. Prerequisite: MFTG 2520 and present a marketing plan for a new product. MMKT MNWR MMKT 1550 — 3 UNITS MNWR 3050 — 3 UNITS MARKETING & BRAND DEVELOPMENT MERCHANDISING MENSWEAR Marketing & Brand Development introduces and high- This course examines the merchandising of menswear lights the basic marketing principles which provide from dual perspectives: the development of a product the framework for understanding the importance, val- line for a brand and the retailer’s need for proper ue, and impact of marketing and brand management. product presentation of menswear in their store.

MMKT 1650 — 3 UNITS MNWR 3080 — 3 UNITS CONSUMER BEHAVIOR & RESEARCH TEXTILES FOR MENSWEAR A course that examines the sociological and This course explores fabrics and finishes for appro- psychological variables that shape the consumer priate use in menswear including suiting, denim, decision-making process. Students explore a vari- knits, and performance fabrics. Importance of ety of methodology and research techniques for un- weight in fabric choice is discussed in relation to the derstanding consumers’ wants and needs, attitude requirements of the season and the styling features. formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer MNWR 3120 — 3 UNITS loyalty. Prerequisite: MMKT 2880 DIGITAL DESIGN FOR MENSWEAR This course focuses on computer sketching tech- MMKT 2080 — 3 UNITS niques using Adobe Illustrator and Adobe Photoshop BRAND MANAGEMENT STRATEGIES to create professional quality garments and graph- Students gain an understanding of basic brand ics specifically geared towards menswear. The em- principles through exposure to classic and contem- phasis is on well-rendered menswear garments and porary branding strategies, applications, and case graphics. Proficiency is demonstrated by designing, merchandising and presenting one delivery of a

 According to an IBM Global CEO Study, creativity is the most crucial factor for future success. COURSE DESCRIPTIONS 153

men’s sportswear collection. Collections need to be MNWR 3780 — 3 UNITS rendered effectively and shown in an industry-ac- MARKETING COMMUNICATION FOR MENSWEAR ceptable presentation. This course provides a framework for the student to apply marketing communication methodology in de- MNWR 3160 — 3 UNITS veloping a strategy that supports the promotion of a MEN’S APPAREL PROCESS menswear line in today’s competitive marketplace. This advanced course in manual patternmaking focuses on menswear patterns and blocks based MNWR 3820 — 3 UNITS on sizing specifications for the different menswear DISTRIBUTION STRATEGIES FOR MENSWEAR markets (men’s, young men’s, big and tall). Includes The course explores the new organizational a three (3) hour lab. models and channels of distribution used in the menswear industry to reach target customers and MNWR 3350 — 3 UNITS reflect their cyber lifestyles. Physical distribution/ MEN’S TAILORING logistics are analyzed for their appropriateness in Students apply detailed construction techniques in the current marketplace. the development of suits and sport-tailored apparel. Additional emphasis is placed on development of MPDV pockets and the waists of trousers. MPDV 1500 — 3 UNITS MNWR 3450 — 3 UNITS PRODUCT DEVELOPMENT FUNDAMENTALS MEN’S FIT ANALYSIS An introductory course that highlights the processes This is an advanced course based on the principles involved in the preproduction phase of apparel prod- of fit as applied to menswear. Students apply their uct development: planning, forecasting, fabrication, knowledge by completing fit corrections to patterns developing silhouettes and specifications, pricing and actual garments. and sourcing. Students examine the best practices of the most successful brands in the fashion business MNWR 3500 — 3 UNITS to understand how companies must position them- CAD FOR MENSWEAR selves to be successful in this field. Career paths and An advanced course in designing menswear using job opportunities are defined and explored. computer technology. Emphasis is placed on designing apparel graphics and techniques synthesiz- MPDV 1700 – 3 UNITS ing the use of Gerber pattern drafting software. DIGITAL FLAT SKETCHING In this introduction to Adobe Illustrator, students MNWR 3550 — 6 UNITS learn to apply various Illustrator tools to the creation COLLECTION DESIGN FOR MENSWEAR of technical flat sketches on a grid and stylized flat Students engage in researching and designing sketches on a croqui. Emphasis is placed on the collections for specific menswear markets. The im- development of accurate, proportioned garments that portance of costing and achieving a proper balance include stitching, trims, and all style lines and on the of design categories is examined. Students travel to creation of organized and editable digital files. Central America to experience the development and Prerequisite: MPDV 1800 production of menswear apparel. MPDV 1750 — 3 UNITS MNWR 3650 — 3 UNITS TRENDS & FASHION FORECASTING DESIGNING MEN’S ACCESSORIES In this course, students combine systematic re- Students research the different menswear acces- search with personal insight to produce individual sory categories and then apply design principles in trend reports that support and shape their own creating a group of casual men’s accessories for a design objectives. As components of their research, specific market. they assess the influence of visual arts, music, and popular culture on runway, retail, and street fash- MNWR 3680A — 3 UNITS ion, with particular attention to the decisive impact MARKETING & COLLECTION ANALYSIS: PREPARATION of social media communities and fashion blogs on This capstone course focuses on the development of a the art and science of current trend forecasting. menswear collection. The course synthesizes design Prerequisite: MMKT 1550 and construction skills in creating a cohesive line. MPDV 1800 — 3 UNITS MNWR 3680B — 3 UNITS FUNDAMENTALS OF SKETCHING MARKETING & COLLECTION ANALYSIS: PRESENTATION A flat sketching course for line development, line This capstone course focuses on the development sheets, and specification sheets. Students learn of a menswear collection. The course synthesizes basic drawing skills for garment illustration and design, marketing, and operational functions in the correct terminology used for identifying design creating a cohesive line. Students present their details on garments. complete analysis to industry experts.

In “Entrepreneurship for Visual Presentation,” Visual Communications students develop a business idea based on social entrepreneurship, that focuses on giving back to the community/environment where they operate. 154 COURSE DESCRIPTIONS

MPDV 2100 — 3 UNITS MPDV 2750 — 3 UNITS FASHION MERCHANDISING & ASSORTMENT PLANNING PRODUCTION & SOURCING STRATEGIES An in-depth study of the financial planning process Students apply previously learned skills in garment for the apparel industry. Students are introduced to specifications and costing to complete the produc- pricing principles, the purchasing process, methods tion cycle. Emphasis is placed on how to source all of analysis, and calculating profitability. A six month components of a garment, locate a maker for the financial plan and unit plan are created by each garment, negotiate price for a garment, and develop student for the final project. Prerequisite: GNST 1450 a merchandising and production calendar. Students visit and evaluate a production facility. Prerequisite: MPDV 2200 — 3 UNITS MPDV 2400 DIGITAL DESIGN Students apply skills previously learned in Comput- MPDV 2780 — 3 UNITS er Aided Fashion Design I to digital file development TECHNICAL DESIGN using Adobe Photoshop software. Course projects In this course, students produce a sample of one focus on the digital manipulation of photo imagery of their original designs. Emphasis is on creating and the development of fabric prints and graphics a prototype by developing garment specifications, with emphasis on the elements and principles of applying advanced draping and pattern drafting design. Prerequisites: MPDV 1800, DESN 2530 techniques, and assessing the fit. Prerequisites: MFTG 1400, MFTG 1700, MPDV 2400 MPDV 2300 — 3 UNITS TREND & DESIGN APPLICATION MPDV 2800 — 3 UNITS An introduction to the creative process involved ADVANCED PREPRODUCTION in developing fashion apparel for both retail and A continuation of the Preproduction for Apparel manufacturing companies. Students learn how to course, students expand their understanding of conduct trend research and translate their ideas garment specifications and construction. Empha- into products for a specific market and category of sis is placed upon analyzing the choices made for merchandise. Prerequisite: MPDV 1800 materials and garment construction, and how these choices affect the price of a garment. Students use MPDV 2400 — 3 UNITS the Gerber Technology web-based PDM system to PREPRODUCTION FOR APPAREL create technical packs and cost sheets. Prerequisite: A study of the process of garment prototype MPDV 2400 development and approval prior to production. Students learn how to create a technical packet of MPDV 2850 — 3 UNITS specifications and fit requirements for a variety of BRAND PORTFOLIO DEVELOPMENT clothing styles utilizing the Gerber Technology web- Students research and illustrate original designs based PDM system. Initial costs of all materials for two brands and two distinct market segments of incurred in the production process are identified their choice to expand the content of their portfolio. and estimated. Prerequisites: DESN 2530, MFTG 1400, Consideration is given to the use of technology as MPDV 1800 a means to expose and promote the students’ skill level to the global job market. Personal branding MPDV 2450 — 3 UNITS of the students’ portfolio is encouraged along with ASSORTMENT PLANNING & PURCHASING effective presentation techniques and formatting. An in-depth look at the financial planning process Prerequisites: MPDV 2200, MPDV 2700, MPDV 2880 used by apparel buyers and planners. Students develop a seasonal merchandise plan and create MPDV 2880 — 3 UNITS a unit plan both at cost and retail. Students learn DIGITAL PRESENTATION methods of business analysis and the purchasing An advanced computer skills course that builds upon process. Prerequisite: MRCH 1700 Adobe Illustrator and Photoshop skills acquired in DESN 2530 and MPDV 2200. Students integrate com- MPDV 2700 — 3 UNITS puter-aided design tools and applications to develop CLASSIFICATION & LINE DEVELOPMENT industry-standard visual and digital presentations A continuation of the MPDV 2300 Trend and Design that showcase all elements of fashion design and Application course. Students create their own line production. Emphasis is placed on both the technical of exclusive products for an existing business. and aesthetic mastery of computer applications that Emphasis is placed upon analyzing past selling are specific to the ever changing needs of the fashion results and incorporating those findings into a industry. Prerequisite: MPDV 2200 portion of the new line. Students learn how to make effective presentations of their seasonal lines while MPDV 2950 — 3 UNITS defending their design decisions. Prerequisites: INTERNSHIP DESN 2530, MPDV 2300 Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options. An internship blends theory and

 Vogue is the longest lasting and most successful fashion magazine. COURSE DESCRIPTIONS 155

practice, combining academic training with employ- sample markers to determine fabric yields for cost- ment in fields related to their course of study. ing estimates. Prerequisites: MPDV 3100, MPDV 3150

MPDV 3100 — 3 UNITS MPDV 3600A – 3 UNITS GARMENT CONSTRUCTION & ANALYSIS ADVANCED TECHNICAL ILLUSTRATION I In this course, students gain valuable experience in Students advance their illustration skills focusing identifying and evaluating the apparel construction on the speed and accuracy required for the develop- techniques, fabric selection strategies, and mass ment of industry standard technical flat sketches of production processes and pricing used in developing garments and trims. Emphasis is on the creation, garment prototypes. In visits to local production sites, storage, and reuse of digital assets and on formatting they match construction, stitch, and style details to and organizing digital files. Prerequisite: MPDV 3200 appropriate manufacturing facilities and machinery capabilities. By comparing innovative practices and MPDV 3600B – 3 UNITS garments from like brands, they acquire the ability to ADVANCED TECHNICAL ILLUSTRATION II establish construction standards for a wide variety of In this continuation of MPDV 3600A, students master product categories and price points. their skills in technical flat illustration and file management. They learn to integrate the use of pho- MPDV 3200 – 6 UNITS tography in communicating fit corrections and style PATTERN & FIT ANALYSIS revisions. Students are further challenged to apply This course focuses on the development of first pat- their skills across a variety of industry requirements. terns for both woven and knit fabrics from technical Prerequisite: MPDV 3600A specification sketches. Students analyze the effect of draping, body measurements, pattern shapes, and MPDV 4100 — 6 UNITS production construction techniques on garment fit, PRODUCTION PATTERN DRAFTING quality, and performance. In this advanced course in developing patterns using Gerber Technology, students focus on the cre- MPDV 3250 — 3 UNITS ation of production-ready patterns from technical QUALITY ASSURANCE IN TECHNICAL DESIGN specification sketches as well as finished garments. An examination of the processes required to control They learn to ensure fit by modifying production apparel quality, with emphasis on current quality patterns while maintaining performance and design standards in the global fashion supply chain across integrity. The course examines principles of grading various retail price ranges. Students conduct qual- (including manual techniques of chart grading) and ity testing during the various stages of product de- industry spreading and cutting techniques, as well velopment, carefully considering compliance issues as the use of computerized markers, which the stu- in fabric and trim choices, textile color application, dents themselves create. Prerequisite: MPDV 3450 factory sewing processes, and garment fit. The course also surveys current government regula- MPDV 4200 — 3 UNITS tions and individual company standards for testing TRIM DEVELOPMENT & APPLICATION at all stages of product development. Prerequisite: Students research and analyze how trims are used MPDV 3100 for function, decoration, and support in the development of garments for a variety of product catego- MPDV 3300 — 3 UNITS ries and target markets. Field trips to local suppli- FABRIC MANAGEMENT ers enable students to observe and evaluate trim A comprehensive analysis of textile materials in selection and construction methods appropriate which students deepen their understanding of fiber for trim application and surface embellishments. and fabric choices suitable for specific garment Students also learn to document specifications for types and end-use applications. Students in this trims and are challenged to provide innovative solu- culminating course synthesize all they have learned tions for the use of trim when developing garment about contemporary textiles, garment performance prototypes. Prerequisite: MPDV 3300 and construction, industry-standard technology, and price-point structures appropriate to specific MPDV 4250 – 3 UNITS markets. The course also examines legal issues SUSTAINABLE PRACTICES IN DESIGN currently impacting the textiles industry. In this course, students investigate sustainability from a global perspective, examining the impact MPDV 3450 — 3 UNITS of the fashion industry on people and the planet. COMPUTERIZED PATTERNMAKING APPLICATIONS Research will include an analysis of transparent and In this course, students reinforce skills developed responsible production practices, current industry in previous manual pattern drafting classes and standards and governmental compliance, innovative apply their knowledge to create patterns using best practices in design, and maintenance of healthy Gerber Accumark software. They explore additional economies within the framework of sustainability. techniques for drafting prototype patterns from Prerequisite: MPDV 3450 specifications, inspiration garments, and sketches. Students also plot completed patterns and create

Vans slip-on style sneaker was created in Anaheim, California by the Van Doren Rubber Company. Its sticky rubber sole made it perfect for skateboarders. 156 COURSE DESCRIPTIONS

MPDV 4400 – 3 UNITS enumerates a budget and costs, describes sourcing SUPPLY CHAIN & LIFECYCLE PLANNING strategies including a production timeline, and iden- This course examines how to manage the global tifies potential business partners to support and help supply chain by utilizing the lifecycle planning process launch the new product or process. Students then necessary to ensure on-time delivery of products to culminate their accomplishment by presenting their the consumer. As a product manager for a newly new concepts to an industry panel for critique and developed product category for a major retailer, evaluation. Prerequisite: MPDV 4600 students use PLM (Product Lifecycle Management) software or Excel spreadsheets to plan, schedule, and coordinate all phases of supply chain research and MRCH decision-making, line planning and creation, tech- MRCH 1100 – 3 UNITS nical design, sourcing, production, and distribution. THE BUSINESS OF FASHION MERCHANDISING Students demonstrate proficiency in communication A survey of the fashion apparel industry, with skills through a variety of written and oral projects. emphasis on the roles played by design, textile Prerequisite: MPDV 4250 and product development, merchandising, and distribution in the creative and business cycles. The MPDV 4500 — 3 UNITS course introduces students to apparel terminology, INTERNSHIP textile and manufacturing resources, and industry Through on-the-job training, students gain valuable participants, as well as to the many career paths insight as they apply theory and skills learned in and job opportunities open to them. the classroom to actual work situations and explore career options in technical design. Prerequisite: MRCH 1420 – 3 UNITS MPDV 4100 TEXTILES & PRODUCT ANALYSIS Students in this course identify and select fabrics MPDV 4600 — 3 UNITS and fabric finishes to fulfill specific customer needs DESIGN THINKING: RESEARCH & IDEATION relating to garment structure, design aesthetic, In this first of two consecutive project-based performance, and care across divergent target courses designed to prepare students for the rigor market groups. Students also master the precise and creative vitality sought by the industry, students textile terminology essential to effective communi- use design thinking to research a technical design cation with designers, manufacturers, and market- issue that calls for process or product innovation or ers. Prerequisite: MRCH 1100 improvement. Their project may address opportunities found in underserved markets, emerging MRCH 1450 - 3 UNITS technologies, or in global supply chain manage- CONCEPTS IN TREND FORECASTING ment. Through a process of human centered An introduction to the concepts behind professional discovery, students define and interpret a problem, trend forecasting. Students learn to understand ideate their concept for resolving it, and identify the fundamentals of the trend forecasting research potential risks to implementation before presenting process through the analysis of current events, social their solution for review and evaluation to peers and industry representatives. Prerequisite: MPDV 4250 and cultural influences, and industry observation. Emphasis is placed on interpreting research into MPDV 4700 — 3 UNITS viable macro trends. Prerequisites: MMKT 1650, PROTOTYPE DEVELOPMENT & ANALYSIS MMKT 2880 In this capstone course, students design a garment of their choice to be executed to their specifica- MRCH 1550 — 3 UNITS tions by a local sample maker. In the process, they THE RETAIL ENVIRONMENT exhibit their understanding of fabric selection and This course explores store and non-store retailing proper garment fit; they validate their ability to give formats, structure, purpose, as well as the chal- detailed, precise and complete instructions (de- lenges and integration of retail channels. Students veloped in previous pattern drafting and technical gain an understanding of the retail industry and design classes) to produce a completed prototype; are exposed to today’s global environment. They and they demonstrate their time management skills are introduced to franchising, licensing, branding, by adhering to schedules and meeting deadlines. and pertinent retail terminology. Career paths and Prerequisites: MPDV 3450, MPDV 4100 opportunities in the fashion industry are further defined and explored. MPDV 4850 — 3 UNITS DESIGN THINKING: IMPLEMENTATION MRCH 1700 — 3 UNITS In this second component of the MPDV Design Think- MERCHANDISE MATH ing sequence, students develop a complete business A mathematical applications course using per- strategy for the product or process innovation begun centages, mark-ups, and profit formulas in retail in MPDV 4600 and now linked to a specific brand situations. Students also learn pricing principles, and target market. The business strategy details tracking inventory, and writing purchase orders. specifications, prototypes, experimentation methods, Prerequisite: GNST 1450

 Hugh Bradner, a UC Berkeley physicist, invented the modern wetsuit in 1952 for the U.S. Navy. COURSE DESCRIPTIONS 157

MRCH 1750 — 3 UNITS projection. The buyer’s contribution to profit is MERCHANDISING STRATEGIES evaluated. Prerequisite: MRCH 1700 This course gives students insight into the com- plexity of decision making for buying and planning MRCH 2210 – 3 UNITS merchandise assortments and product develop- MERCHANDISE PRESENTATION STRATEGIES ment. Emphasis is also placed on the application of In this course, students learn how to develop effective technology to solve business problems. Students product placement concepts across a variety of shop- develop problem-solving skills through the analysis ping platforms from in-store to electronic devices of current business practices in merchandising, to increase customer satisfaction, drive sales, and including buying, assortment planning, pricing, increase profitability. Emphasis is also placed on how inventory control, and timing the purchase. The data is being used to enhance visual merchandising importance of customer service and developing execution. Prerequisite: MRCH 1550, MRCH 1820 strategic partnerships with vendors and suppliers is examined. Prerequisite: MRCH 1550 MRCH 2420 – 3 UNITS GLOBAL SUPPLY CHAIN & LOGISTICS MRCH 1780 – 3 UNITS A thorough exploration of international sourcing, DIGITAL COMMUNICATION production, and distribution strategies current in In this introduction to computer-aided design, stu- the textile and apparel industries. Students gain dents use Adobe Photoshop and InDesign, to create practical understanding of global supply chain page layouts and photo collages for multimedia management and import/export regulations and presentations and to develop marketing collateral. a heightened awareness of the legal, ethical, Prerequisite: MMKT 2880 economic, and social implications of sourcing decisions. Prerequisite: MRCH 2200 MRCH 1820 – 3 UNITS TREND ANALYSIS & STYLING CONCEPTS MRCH 2700 — 3 UNITS This course is an introduction to the methodology APPLIED BUYING of tracking and forecasting trends in the fashion An advanced course for those interested in buying industry. Students examine how world economy, and distribution careers; students apply previous- popular culture, visual arts, runway collections, ly learned concepts from Merchandise Math and and retail and street fashion combine in varying de- Merchandise Buying in a mock buying experience grees to shape current styles and determine future in the marketplace. They learn profit maximization trends. A culminating styling project challenges techniques and vendor negotiations, purchasing them to synthesize what they have learned in an terms, discounts, and OTB management. Students informed prediction about future trends for use computer-generated reports to evaluate sales a specific brand and target market. Prerequisites: and profitability performance and management. MRCH 1420, MRCH 1750 Prerequisite: MRCH 1950, MRCH 2200

MRCH 1950 – 3 UNITS MRCH 2760 — 3 UNITS EXCEL FOR BUSINESS APPLICATIONS ADVANCED BUSINESS APPLICATIONS This course is designed to assist the student in This course is an advanced study of Excel - an developing a facility with electronic spreadsheets in important and necessary skill in today’s business support of effective business management. Students sector. Students will become proficient in functions develop a working knowledge of computerized such as managing data using tables, enhancing spreadsheet and chart functions as applied to busi- charts, using what-if analysis and PivotTables. ness management concepts with related mathemati- Prerequisite: MRCH 1950, MRCH 2200 cal formulas and operational requirements. MRCH 2860 — 3 UNITS MRCH 2050 – 3 UNITS MERCHANDISE PLANNING & ALLOCATION CONSUMER ENGAGEMENT IN THE DIGITAL ERA Students apply previously learned merchandising In this course, students evaluate the impact of concepts with new analytics to measure common the Internet on consumer behaviors and learn to retail metrics. Using analysis of past and current integrate evolving mobile commerce, social media, performance, students identify trends and develop merchandise presentation technologies, and cus- financial plan and learn various allocations meth- tomer data analytics into effective merchandising ods used in the retail buying industry. Prerequisite: strategies for the omni-channel era. Prerequisites: MRCH 2700 MMKT 1650, MRCH 1820 MRCH 2980 — 3 UNITS MRCH 2200 — 3 UNITS CONTEMPORARY BUSINESS STRATEGIES MERCHANDISE BUYING This comprehensive, student-led course analyzes Students develop a complete seasonal merchan- the current business practices of a prominent dising plan incorporating a customer profile, an retailer, with special attention to the organization’s assortment and financial plan, and a gross margin present strengths and weaknesses, the challenges it faces in today’s global economic climate, and the

The average American woman owns at least 30 pairs of shoes. 158 COURSE DESCRIPTIONS

impact of current trends and changes in consum- understanding of current trends and tools used to ers’ purchasing behaviors on its financial health. create a specific measurement and evaluation plan. The course’s innovative format enables students Through research and case studies students under- to display their skill as researchers and their stand the importance of current trends and tools expertise as innovative and agile thinkers, capable including quantitative and qualitative measurement. of accurately assessing the organization’s current Prerequisites: SMED 2100, SMED 2300 value and of making informed recommendations for maximizing its business opportunities. Prerequi- SMED 2700 — 3 UNITS sites: MMKT 2080, MRCH 2050 BLOGGING FOR BUSINESS Students learn the importance of blogging for business and how to create original content to engage and SMED sustain online customers. Students learn to effec- SMED 1100 — 3 UNITS tively use blogging sites such as Tumblr, WordPress, INTRODUCTION TO SOCIAL MEDIA and Blogger to create and manage a successful This course introduces students to the history, business blog. Prerequisites: SMED 2100, SMED 2300 theory, and technology of social media. Students explore the different social media outlets and have SMED 2750 — 3 UNITS hands-on experience with social media technology. E-COMMERCE MARKETING Students learn how to use this new media produc- Students learn how to create a successful online tively, and have a framework for understanding and business. Through class lecture and industry speak- evaluating social media platforms. er’s students learn how to navigate e-commerce applications including document automation, domestic SMED 1700 – 3 UNITS and international payment systems, online banking, WRITING FOR NEW MEDIA and shopping cart software. Prerequisites: SMED 2100, This course examines practices of writing in digital en- SMED 2300 vironments such as social media, video games, mobile apps, virtual reality, and augmented reality. Students SMED 2880 — 3 UNITS learn to write in persuasive and impactful language NEW MEDIA PUBLIC RELATIONS while honing in on organization, grammar, and syntax. Students use practical and hands on experience to develop an understanding of the role new media plays SMED 2100 — 3 UNITS in current public relations. Students gain practical NEW MEDIA STRATEGY knowledge of these techniques by developing and Students learn how to identify a target new media presenting individual online campaigns in class. audience using profiling techniques, technograph- Prerequisites: SMED 2100, SMED 2300 ics, and social computing. Through case studies and lectures students understand how to develop SMED 2920 — 3 UNITS a strategy to effectively implement best new media SOCIAL MEDIA & CULTURE practices into a business or brand. Prerequisite: In this course students analyze different social media MMKT 2080 platforms and how this technology affects our culture. Students examine how these platforms SMED 2300 — 3 UNITS directly affect family, community, history and privacy. NEW MEDIA TRENDS Prerequisites: SMED 2100, SMED 2300 Students take an in-depth look at the biggest new media forces. Students evaluate current SMED 2950 — 3 UNITS online marketing trends for these outlets and use INTERNSHIP research of global trends to forecast what is in Through on-the-job training, students gain valuable store for the next generation of online marketing. insight as they apply theory and skills learned in the Prerequisite: MRCH 1650 classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 2400 — 3 UNITS SMED 2300 NEW MEDIA BUSINESS CHANNELS In this course students explore techniques for SMED 3100 — 3 UNITS integrating new media marketing as a component of MOBILE APPLICATION MARKETING marketing campaigns. Students have the opportu- In this course students explore the global trend of nity to create and present a written business plan mobile marketing and applications. Students re- showing how to reach business goals through the search current mobile programs using case studies use of a new media marketing campaign. Prerequi- and trend analysis to understand how to create and sites: SMED 2100, SMED 2300 implement a successful mobile marketing application that will create customer engagement and revenue. SMED 2600 — 3 UNITS SOCIAL MEDIA ANALYSIS SMED 3300 – 3 UNITS This course provides students with an in-depth SEARCH ENGINE OPTIMIZATION & ANALYSIS Students learn the importance of using search

 Students on the New York Study Tour meet with industry insiders like Creative Director David Hoey, who designs Bergdorf Goodman’s famous windows. COURSE DESCRIPTIONS 159

engine optimization and ROI to build a successful and technology, and how moral action is influenced online business. Through lecture and case studies by cognitive, emotional, and ethical belief systems. students learn optimization techniques and how to Emerging issues surrounding social media advertis- convert clicks into monetary sales. ing, manipulation, and transparency are explored.

SMED 3400 — 3 UNITS SMED 4400 — 3 UNITS NEW MEDIA NARRATIVE WRITING SOCIAL MEDIA SALES & CONSULTING Students learn narrative storytelling techniques This course examines what students need to sell or to create a successful online marketing campaign consult on their own in the growing business of new that will impact brand and business value. Through media. Students use management techniques spe- class lectures and case studies students under- cifically designed to build a successful consulting stand the importance of engaging a customer business. Prerequisite: BUMT 3680 through persuasive and relative marketing content. SMED 4600 — 3 UNITS SMED 3400L – 1 UNIT NEW MEDIA COMMUNITY MANAGEMENT NEW MEDIA NARRATIVE WRITING LAB In this course students learn how to address social This advanced exploration of new media narrative media management issues including working with writing is a one-unit course that helps students hone limited resources, understanding how to drive creative writing skills to produce persuasive online meaningful content and how to handle an online content of varying lengths, formatted for different crisis. Through case studies students develop digital mediums. an understanding of how to manage an editorial calendar and adjust content to meet the needs of a SMED 3750 — 3 UNITS specific brand. Prerequisite: BUMT 3680 PR WRITING FOR SOCIAL MEDIA Students use practical and hands-on experience SMED 4750 — 3 UNITS to develop an understanding of the role new media STRATEGIES IN BUSINESS MANAGEMENT plays in current public relations. Students gain Students develop an understanding of the current practical knowledge of these techniques by devel- management skills used to make business strategy oping and presenting individual online campaigns in decisions. Through lectures and course work stu- class. Prerequisite: SMED 3400 dents learn how to make decisions using data which can help them identify common business efficien- SMED 3950 — 3 UNITS cies and effectiveness, and how this information INTERNSHIP can be used to improve an organization’s economic Through on-the-job training, students gain valuable value. Prerequisite: SMED 4600 insight as they apply theory and skills learned in the classroom to actual work situations and explore ca- SMED 4800 — 3 UNITS reer options in the new media industry. Prerequisite: DIGITAL CAMPAIGN STRATEGY SMED 3300 This course gives students insight into ways in which new media platforms can be used to build SMED 4100 — 3 UNITS a better business and monetize brand websites. VIDEO ONLINE MARKETING Students learn to interpret principles of marketing Students learn how video marketing can impact through the lens of the new media, develop a global the overall online business of a brand. Through media campaign, and make strategic decisions research and analytics students compare and con- about return on investment and campaign effective- trast the effectiveness of video marketing and use ness. Prerequisite: SMED 4600 these findings to create a successful video marketing campaign to be presented in class. Prerequisite: SMED 4850 — 3 UNITS SMED 3300 CREATIVE BUSINESS MANAGEMENT Students learn how economic, technologic and so- SMED 4200 – 3 UNITS cial changes can influence management practices. STARTUPS & ENTREPRENEURSHIP Through case studies and competitive analysis, stu- This course examines the fundamental tools and dents learn what kinds of management approaches vocabulary of new ventures, as well as what it takes should be taken to become successful in creative to start, fund, and manage a new business venture. environment companies. Prerequisite: SMED 4600 Students learn through in-class discussions, investor pitches, case studies, and visits from entrepreneurs SMED 4950 — 3 UNITS on challenges faced by CEOs and CMOs. INTERNSHIP Through on-the-job training, students gain valuable SMED 4300 – 3 UNITS insight as they apply theory and skills learned in the ETHICS IN SOCIAL MEDIA & ADVERTISING classroom to actual work situations and explore ca- Students learn the importance of moral and ethical reer options in the new media industry. Prerequisite: issues in communication, new media, and technology. SMED 4600 Students evaluate ethical issues presented by media

Until the mid-1800s children were dressed as miniature adults. 160 COURSE DESCRIPTIONS

TEXT and manipulation of printed textiles in repeating patterns and layouts. Prerequisite: TEXT 2220 TEXT 1350 — 6 UNITS STUDIO TECHNIQUES I TEXT 2600 — 3 UNITS In this studio class, students paint with gouache in a DESIGN FOR FORM & FUNCTION flat opaque technique, color mixing and matching. This course introduces students to the basic pattern Students are introduced to concepts of layout and blocks and manufacturing procedures in the fash- repeat, color pitching, and are encouraged to devel- ion industry. Students explore the process of textile op color combinations for use in printed textiles. design and its relationship to the function of the finished product. TEXT 1500 — 3 UNITS NATURAL FORMS TEXT 2750 — 6 UNITS This course develops students’ drawing and design COMPUTER-AIDED SURFACE DESIGN II skills through the observation of nature. Students This continuation of Computer-Aided Surface De- apply the principles and elements of design by styl- sign utilizes the computer as a design tool. Students izing representational motifs inspired from nature expand their experience developing print designs, into original drawings. drawing attention specifically to formulating color ways, learning to prepare designs for engraving. TEXT 1550 — 6 UNITS Prerequisite: TEXT 2550 STUDIO TECHNIQUES II A continuation of the Studio Techniques course, TEXT 2850 — 3 UNITS which introduces new painting techniques along TEXTILE PRINTING with the additional focus on commercially designed This studio course introduces students to the textiles for specific markets. Prerequisite: TEXT 1350 fundamentals of the screen printing process as used in textiles. Students use techniques demon- TEXT 1750 — 3 UNITS strated in the classroom by designing and printing CREATING FABRIC STRUCTURES repeat patterns, including screen separations and In this introduction to the fundamentals of fabric registration for printing yardage. Includes a three structures, students learn to knit, crochet, and (3) hour lab. Prerequisite: TEXT 2750 weave with a focus on understanding the unique design possibilities of each medium. Includes a TEXT 3150 — 3 UNITS three (3) hour lab. TREND ANALYSIS Students examine the fashion forecasting process, TEXT 1850 — 3 UNITS with an emphasis on textile development and color SURFACE DESIGN FOR INTERIOR APPLICATIONS trends in the global and domestic markets. This studio course specializes in the principles of textile design as they relate to home furnishing fab- TEXT 4650 — 3 UNITS rication, wall coverings, and other interior related LINE DEVELOPMENT products. Prerequisites: TEXT 1350, TEXT 1550 Through this study of the color and design strategies used in merchandising textile print designs, TEXT 2220 — 3 UNITS students gain an appreciation of the designer’s role INTRODUCTION TO PHOTOSHOP in responding to the market. A line of textile print An introduction to Photoshop as it relates to textile concepts is developed based on research of mar- design, this course teaches students to identify kets, trends, and color. Prerequisite: TEXT 3150 and use tools, menu items, layers, and filters and to make essential color adjustments and simple TEXT 4950 — 3 UNITS artwork modifications. PORTFOLIO DEVELOPMENT Students learn to market their skills and pursue TEXT 2240 — 3 UNITS careers in the textile industry. Through compre- INTRODUCTION TO ILLUSTRATOR hensive portfolio analysis, students’ designs are This course provides an introduction to Illustrator critically evaluated and prepared for presentation in which the students learn to identify and use to prospective employers and clients. Additional the program tools and menu items, emphasizing attention to contracts, copyright, trademark, and drawing skills for textile, placement prints, and licensing are introduced. Prerequisite: TEXT 4650 flat sketching.

TEXT 2550 — 6 UNITS TSCI COMPUTER-AIDED SURFACE DESIGN I TSCI 1700 — 3 UNITS This CAD studio course builds on the foundation TEXTILE TESTING FOR QUALITY ASSURANCE from the Introduction to Photoshop course. Stu- Students demonstrate basic knowledge of textiles dents expand their knowledge of tools, menus, and by applying textile science principles to a simulated functions of Adobe Photoshop in the development product in its development stages. By researching

 The average adult is 7.5 heads tall. Fashion figures are 9 heads tall. COURSE DESCRIPTIONS 161

and testing basic components of a chosen product, VCOM students predict and then prove performance via research, testing, calculation, and analysis of test VCOM 1250 — 3 UNITS results to determine end use suitability. Prerequi- SURVEY OF VISUAL COMMUNICATIONS site: GNST 1440 A survey of the visual communications industry and how image and corporate identity run through all TSCI 1750 — 3 UNITS visual media. Students examine and analyze visual TEXTILE SCIENCE FOR INTERIOR DESIGN marketing, graphic identity, e-commerce, fashion This course examines the textile processes—fiber styling, event planning, exhibit design, trade show through finishing. Emphasis is placed on fiber, yarn, promotion, vendor manufacturing, retail store basic weaves, finishing, and dyeing. Students gain planning, retail theme environments, and visual knowledge and experience in selecting appropriate merchandising. fabrics for specific end uses in interiors. Students test fabrics to determine suitable performance VCOM 1350 — 3 UNITS levels related to those end uses. IDEATION SKETCHING An introductory course in which students learn how TSCI 1800 — 3 UNITS to execute loose, quick, freehand sketches begin- FABRIC IDENTIFICATION ning with observed, existing spaces, simple ele- This course demonstrates knowledge of textiles vations and plan views without perspective and to and the application of these skills in the product advanced invented visuals, illustrating solutions to development process. Emphasis is placed on various design and visual merchandising problems. the compatibility of fabrics to meet performance Emphasis is placed on speed, confidence, clear criteria and market acceptance. Students identify communication, use of notation, credible scale, fabrics, weights, construction, and finish. Prerequi- and research. In-class and homework assign- site: GNST 1440 ments consist of many small sketches as students communicate and use appropriate methodology to TSCI 2100 — 3 UNITS develop and express ideas. Prerequisite: GNST 1230 TEXTILE APPLICATION & COLOR MANAGEMENT Students conclude their studies in textile science VCOM 1480 — 3 UNITS with a course concentrating on the practical appli- PERSPECTIVE SKETCHING cation of textiles. Emphasis is placed on a product Students learn skills and techniques which enable development simulation, which includes sourc- them to use perspective to create dramatic and ing, inspection, research, and testing of textiles. effective sketches, drawings, and computer images. Students evaluate suppliers and their role in the Prerequisite: VCOM 1350 marketplace. Quality control and color management are assessed so that the best processes for VCOM 1550 — 3 UNITS an individual product may be selected. Dye labs in- CRITICAL CONCEPTS FOR VISUAL COMMUNICATIONS clude evaluation of yarn-dips,lab-dips, strike-offs, This course is designed to teach students basic and fabric defects. Knits and the high performance problem-solving methodology in visual commu- market are also further examined. Prerequisites: nications, from definition and clarification of the GNST 1440, GNST 2260 or TSCI 1800 essential problem, through exploration of multiple solution concepts, to selection and adoption of a TSCI 3250 — 3 UNITS single appropriate solution. Prerequisites: VCOM TECHNICAL & PERFORMANCE TEXTILES 1480, VCOM 2180 Students research and examine the structure, performance and manufacturing of hi-tech fabrics. VCOM 1850 — 3 UNITS Product applications, suppliers, trends, industry TRENDS: PAST, PRESENT & FUTURE requirements, and government standards are con- This course introduces students to the methodol- sidered. Prerequisites: TSCI 1800, MPDV 3300 ogy behind tracking and forecasting trends for the fashion and design industries. Students analyze key TSCI 3500 — 3 UNITS movements in design and the wider cultural events DENIM DEVELOPMENT & FINISHING influencing them from the late 19th century through This course examines the importance of denim the 21st to develop an understanding of what drives design and production in the fashion industry. consumer behavior and how design professionals Students learn to identify denim fabric construction track trends. Prerequisite: MMKT 1550 and finishes (including wet and dry processes), describe denim production from fiber to finished VCOM 1900 — 3 UNITS garment, and correlate varieties of denim with ap- DRAFTING TECHNIQUES FOR VISUAL PRESENTATION propriate market segments. The course includes an An introduction to basic architectural drafting tech- analysis of domestic and international production niques and skills as they relate to store planning. strategies. Prerequisite: TSCI 3250 Prerequisite: VCOM 1350

Skin care represents about a quarter of the beauty industry. 162 COURSE DESCRIPTIONS

VCOM 2020 — 3 UNITS VCOM 2510 – 3 UNITS LAYOUT & DESIGN E-COMMERCE & VISUAL MERCHANDISING This course introduces the formal elements of line, Students will explore the future of visual merchan- shape, color, texture, and composition as well as dising and key innovations in areas of virtual and the principles of design—balance, scale, emphasis, augmented reality, creating an experience for the repetition, and unity. This course integrates image consumer. Students will also explore through case and type use to communicate meaningful concepts studies the importance of understanding customer for visual presentation. Prerequisites: VCOM 2180, needs and look at the changing demands in visual VCOM 2350 merchandising for retail brick and mortar and e-commerce businesses. Prerequisite: VCOM 2020 VCOM 2180 — 3 UNITS COMPUTER RENDERING VCOM 2640 — 3 UNITS An introduction to Adobe Illustrator as a design PUBLIC RELATIONS FOR ENTERTAINMENT & FASHION and rendering tool. This course provides students An introduction to public relations, marketing, and with hands-on experience using the computer to event planning. Students will learn the basic skills create graphic collateral, fixture diagrams, and used to create a full marketing and public relations store layouts. campaign and put together a successful event. The course will incorporate the creative and strategic VCOM 2220 — 3 UNITS thinking involved in a full-fledged communications MATERIALS & PROPS plan. Students will examine how marketing, This class exposes students to a variety of materi- including events, and public relations can increase als, including plastic, wood, metals, and tile, and exposure and media attention for a company, their application to the industry. Students explore organization, product, individual, or program. methods, materials, and techniques for producing Through case studies, guest speakers, hands-on visuals for the industry. Includes a three (3) hour projects, workshops and discussions, students lab. Prerequisites: VCOM 1250, VCOM 1900 will learn how to plan and execute effective public relations and marketing campaigns and plan and VCOM 2350 — 3 UNITS produce events. Prerequisite: MMKT 1550 COMPUTER GRAPHICS An introductory computer graphics course in which VCOM 2780 — 3 UNITS students learn PC applications of Adobe Photoshop, PORTFOLIO PREPARATION & PRESENTATION analyze problems of visual thinking, design, and This class assists students in preparing and graphics, and present creative solutions. Prerequi- developing a professional portfolio of their work. site: VCOM 2180 Students learn to deliver presentations with practical techniques on how to structure the material VCOM 2380 — 3 UNITS to be presented, create visual aids, and speak with ADVANCED DIGITAL IMAGING confidence. Prerequisite: VCOM 2460 Students learn intermediate-to-advanced features of Adobe Photoshop and Illustrator and enhance VCOM 2820 — 3 UNITS their software skills to digitally create professional FASHION STYLING & COORDINATION quality pieces to include in their visual communica- A course which explores job options and the pro- tions portfolio. Prerequisite: VCOM 2020 cess for both finding work and preparing for a shoot or event. Students survey the work of important VCOM 2420 – 3 UNITS contemporary designers, photographers, and styl- DESIGN FOR SOCIAL MEDIA BRANDING ists. The class culminates in a fashion shoot. Using design principles and technology, students develop brand campaigns for online and social media VCOM 2840 — 3 UNITS formats. Existing brands are evaluated to determine ENTREPRENEURSHIP FOR VISUAL PRESENTATION effectiveness of brand messages; research will provide Students understand the financial data essential critical analysis for creating new brand campaigns in to making informed business decisions. Basic specific markets. Prerequisites: VCOM 2010, VCOM 2020 financial statements and their interpretation, cost analysis, and relationship to the visual communica- VCOM 2460 — 3 UNITS tions industry are included. DESIGN INSTALLATION An introduction to the crafts of visual presentation. VCOM 2950 — 3 UNITS Students receive hands-on experience in work- INTERNSHIP ing with the tools and materials used to produce Through on-the-job training, students gain valuable merchandise presentations and window displays. insight as they apply theory and skills learned in Standards of excellent craftsmanship are stressed the classroom to actual work situations and explore as students design and install portfolio-quality career options. An internship blends theory and visual presentations. Includes a three (3) hour lab. practice, combining academic training with employ- Prerequisite: VCOM 2220 ment in fields related to their course of study.

 California's 1,000 mile coastline is dotted with hundreds of public beaches. COURSE DESCRIPTIONS 163

VCOM 3000 — 3 UNITS ed with prop houses and theory versus real-life PREPRODUCTION SKETCHING experiences, supplemented by guest lecturers from This course teaches students to create credible a wide range of viewpoints within the industry. representations of various set design concepts using perspective as a tool to establish depth, VCOM 3710 — 3 UNITS scale, mood, and point-of-view. Emphasis is on ENTERTAINMENT BUSINESS PRACTICES understanding the basic principles of perspective Students learn how to properly plan for the production to generate effective sketches and drawings, rather of a film or television series during the pre-production than the technical process of drafted images. stage. Theory, discussion, and practical application will provide students with basic working knowledge of VCOM 3050 — 3 UNITS the skills of the business of managing the set design ARTS & ENTERTAINMENT INTERIOR STYLES element of productions. Students will also learn about A survey of the historical styles of furniture and detailed budget analysis and planning. room settings in western culture from Egypt through the 20th century. The course includes VCOM 3760 — 6 UNITS research and analysis designed to educate the SET DECORATING student in the relevant concepts and terminology This course focuses on the mechanical aspects of related to the history of interior furnishing styles. the set-decorating craft while exposing students Movie references are included so that students can to the traditions and artistic dialogues developed see the application of interior design knowledge to throughout film/television history. Students com- creating authenticity in set designs. pare the various creative and integral processes used in the development of current and past televi- VCOM 3110 — 3 UNITS sion and film productions, including the breakdown ART DIRECTION of the script, lay out of furniture plots, shopping Students will learn to design for mainstream enter- for furnishings and accessories, and creation of tainment in film, television, commercial, and video. budgets and schedules. The emphasis will focus on basic tools and principles for scenic drafting and visualization, beginning with VCOM 3800* — 6 UNITS soft drafting, finished drafting, and culminating with INTERNSHIP the latest information on computer illustration and Through on-the-job training, students gain valuable digital 3-D modeling in set design. insight as they apply theory and skills learned in the classroom to actual work situations and explore VCOM 3300 — 6 UNITS career options in set design and set decoration. *In- ESSENTIALS OF FILM PRODUCTION ternship taken in 2 of the 3 quarters (12 units total). In this course, students experience, survey, and identify the jobs and careers in movie, television, VCOM 3880 — 6 UNITS commercial, and music video production. Students DESIGN FOR THEATRE learn all areas of pre- and post-production, from A course in set design that examines how a scenic how to budget a script to understanding how each designer collaborates with a team of artists to cre- film production department functions and interacts. ate a living theatrical experience. Students break The course is highlighted by a number of guest down texts to identify the specialized production lecturers from the industry. requirements—such as lighting, sound, scenery, and costume—of plays and other types of live enter- VCOM 3310 — 3 UNITS tainment from Sophocles to Shepherd. DESIGN THEATRE From Sophocles to Shepherd, from the lobby to the VCOM 3920 — 3 UNITS loading dock, focusing on the collaboration of a scenic DESIGN: THE CAMERA’S VIEW designer and the team of artists that creates a live A course in which students gain the valuable experi- theatrical performance. Students analyze and break- ence of preparing a project for the camera down text to explore specialized production elements lens. Students learn the basics of art direction and of live theatre, including lighting, costumes, sound, set decoration techniques by preparing a set for and scenery. The course underscores the unique filming using: lighting, foreground, background, requirements of a live theatre production as well as balance, and perspective. other types of live entertainment. Learn about the first sets and the stories they helped tell.

VCOM 3460 — 6 UNITS PRODUCTION & SET DESIGN Students discuss the elements of design with the practical considerations of different entertainment media: television, commercials, feature films, videos, and still campaigns. Students become acquaint-

Designer Carl Jantzen made the first two-piece swimsuit for women in 1913.