Fashion Merchandising: a Suggested Program Guide

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Fashion Merchandising: a Suggested Program Guide DOCUMENT RESUME ED 102 40 95 CS 003 140 TITLE Fashion Merchandising: A Suggested Program Guide. Fashion Industry Series No. 4. INSTITUTION Fashion Inst. of Tech., New York, N.Y. SPONS AGENCY Bureau of Adult, Vocational, and Technical Education (DREW /OE), Washington, D.C. PUB DATE 73 NOTE 108p.; For other documents in Fashion Industry Series, see CE .003 139-142 and CE 003 621 AVAILABLE FROM Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402 EDRS PRICE MF-$0.76 HC-$5.70 PLUS POSTAGE DESCRIPTORS Adult Vocational Education; Behavioral Objectives; Career Ladders; *Curriculum Guides; Distributive Education; Educational Equipment; Employment Opportunities; Instructional Materials; *Job Training; *Merchandising; *Occupational Hose Economics; Occupational Information; Program Development; Resource Guides; Resource Units; Retailing; *Salesmanship; Sales Occupations; Secondary Education; Skill Development IDENTIFIERS *Fashion Industry ABSTRACT The fashion merchandising guide is the fourth of a series of five interrelated program resource guides encompassing the various dimensions of the fashion industry. The job-preparatory guide is intended to provide youths and adults with intensive preparation for initial entry employment and also with career advancement opportunities within the fashion merchandising field. It provides an overview of the field, occupational opportunities, and competencies required of workers, and contains outlines of areas of instruction which include objectives to be achieved, teaching content, suggestions for learning experiences and evaluation, teaching resources, and instructional supplies. Areas of instruction range from fundamental background information about marketing, textiles, fars and leathers to fashion salesmanship, planning and control, and display design. Career advancement instruction includes fashion buying and merchandising, sales promotion, applied merchandising and fashion copywriting. Suggested equipment and approximate costs are included as well as a bibliography and a list of representative trade associations. Other program considerations and services judged to be important to this job-preparatory program are also presented. (Author/mil) ED102).;_08 . 4- 7 CO e1 FASHIONINDUSTRY SERIES NO. 4 I4J Fashion M h ndising a suggested program guide Developed pursuant to a grant from the U.S. Office of Education to The Fashion Institute of Technology New York, New York 1973 "The project presented or reported herein was performed pursuantto a Grant from the U.S. Office of Education, Department of Health, Education, and Welfare. However,the opinions expressed herein do not necessarily reflect the positionor policy of the U.S. Office of Education, and no official endorsement by the U.S. Office of Educationshould be inferred." For sale by the Superintendent of Documents, U.S. Government Printing Office Washington, D.C. 20402 FOREWORD This Fashion Merchandising guide is one of a series of interrelated programresource guides encompassing the various dimensions of the Fashion Industry. Thepurpose of the series is to provide school administrators and teachers with a source of information which can be used to establish, expand, or evaluate instructional programs related to the broad field of fashion. The Fashion Industry Program Series includes five separate guides. Career Exploration in the Fashion Industry Series No. 1 presents an introduction to the different segments of the fashion field and suggestions for a career exploration program. Apparel Design and Production Series No. 2, Textile Design Series No. 3, Fashion Merchandising Series No. 4, and Dry Cleaning and Laundering Series No. 5 are suggested job-preparatory (skill threlopemnt) program guides. These job-preparatory guidesare conceived to provide youth and adults with intensive preparation for initial entry employment and career advancement opportunities within specific categories of jobs in the fashion industry. In developing the job-preparatory guides, consideration was given to the structuring of objectives, content and learning experiences in terms of the varying competencies considered essential for different levels of employment responsibility, thereby facilitating the adoption of performance-based instruction with a variety of institutional settings. The outcomes of such instruction are identified with immediate employment or continuing education, including higher education. The Fashion Merchandising guides provides an overview of the merchandising field, occupational opportunities, and competencies required of workers. It contains outlines of areas of instruction which include objectives to be achieved, teaching content, suggestions for learning experiences and evaluation, teaching resources, and instructional supplies. Suggested equipment and approximate costs are included as well as a bibliography and a list of representative trade associations. Other program considerations and services judged to be important to this job-preparatory program are also presented. All of the guides were developed by faculty specialists of the Fashion Institute of Technology pursuant to a grant from the U.S. Office of Education to the Institute. This guide was prepared and coordinated by Bette Tepper, Assistant Professor of Fashion Merchandising. Specialized areas of instruction were contributed by Ethel Fishman, Instructor of Fashion Merchandising; Shirley Milton, Associate Professor ofAdvertising and Communication; Hugh Christie, Assistant Professor of Display; and Howard Essig, Assistant Professor of Textiles. The development of the guides was under the direction of William Berndt, Project Officer, and Mary Lee Hurt and Edwin L. Nelson, Education Program Specialists in the U.S. Office of Education. Many useful suggestions were received from industry and educational consultants, and from administrators and teachers of existing programs. Although all suggestions could not be incorporated, each was carefully considered in terms of the publication's intended use. In view of this, it should not be inferred that the program suggestions are completely endorsed by any one institution, agency, or person. The program suggestions contained in this guide should be viewed asresource information which can be modified and adapted by administrators and teachers to meet local, State, and regional needs. Jeannette Jarnow Edwin Goodman Professor, Fashion Institute of Technology; Project Director, Program Guides for the Fashion Industry. ;ii ACKNOWLEDGMENTS Grateful acknowledgement is due many teachers, school administrators, and individuals in the fashion industry for their aid, counsel, and cooperation in the preparation of this publication. In particular, the project team of the Fashion Institute of Technology wishes to recognize the special aid and guidance provided by the following people: Elinor Burgess, Supervisor of Distributive Education, Fairfax County, Virginia. William Burston, Vice-President-Manager (Ret.), Merchandising Division, National Retail Merchants Association, New York, New York. Camri Masterman, Resource Coordinator, City-As-School, New York, New York. Lynne Rhudy, Member Service Director, DECA, Falls Church, Virginia. Jane Wilson, Fashion Merchandising Department, Madison Area Technical College, Madison, Wisconsin. The information and cooperation provided by administrators and staff of the follow- ing agencies and institutions during the development of this publication are also acknowl- edged with appreciation: Board of Cooperative Educational Services, Westbury, Long Island, New York. Cleveland Public Schools, Technical-Vocational Education, Cleveland, Ohio. High School of Fashion Industries, New York, New York. Jane Addams Vocational High School, Cleveland, Ohio. Madison Area Technical College, Madison, Wisconsin. Wisconsin Board of Vocational, Technical and Adult Education, Madison, Wisconsin. TABLE OF CONTENTS Page FOREWORD iii ACKNOWLEDGMENTS THE IMPORTANCE OF THE FASHION INDUSTRY ix The Impact Of Fashion ix Scope of the Fashion Industry ix Economic Importance Broad Range of Occupational Opportunities UTILIZATION OF THE GUIDE xiii Structure of the Program xiii Considerations in Adaptation and Modification xiii Time Allotments xiv THE FASHION MERCHANDISING FIELD 1 Manpower Needs 1 Desired Competencies. 1 Educational Preparation 2 Occupational Opportunities 2 Profile of Occupations in Fashion Merchandising 3 Entry Jobs 3 Advanced Career Opportunities 4 THE FASHION MERCHANDISING PROGRAM 7 Program Objectives 7 Desired Behavioral Outcomes 7 Example of a Comprehensive Fashion Merchandising Program 8 The Program and Occupational Relationships 9 Brief Overview of Areas of Instruction 10 GENERAL PROGRAM CONSIDERATIONS 11 SurveyofNeeds 11 Faculty 11 Student Enrollment and Services 12 Guidance and Counseling Services 12 Placement and Follow -Up Services 12 Competency Certification 12 Student Organizations 12 Advisory Committees 13 Cooperative Training 13 Safety 14 Instructional Equipment 14 Instructional Materials 14 Library Support 14 Textbooks, References, and Audiovisual Aids 14 vii Page OUTLINES OF AREAS OF INSTRUCTION 17 Fundamental Background Instruction 18 Introduction to Fashion Marketing 18 Basic Textiles 24 Furs and Leathers 29 Basic Skill Development Instruction 35 The Elements and Coordination of Fashion 35 Fashion Salesmanihip 40 Retail Fashion Merchandise Planning and Control 47 Display Design 54 Career Advancement Instruction 61 Fashion Buying and Merchandising , 61 Fashion Sales Promotion 71 Applied Merchandising
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