DOCSLIB.ORG

Masters of Merchandising Supplement Masters of Merchandising

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Masters of Merchandising Supplement Masters of Merchandising Sponsored by 8th Annual MASTERS OF MERCHANDISING SUPPLEMENT MASTERS OF MERCHANDISING As retailers consolidate, they are in a position to expect more support from producers, and intellectual capital is just about the most valuable support one can provide. Each vendor worked hard to produce a piece of advice for the industry on how to more effectively merchandise the product category at hand. By sharing 8th Annual knowledge acquired while working with retailers throughout North America, these vendors help retailers move more product, help producers find outlets for production and help the world by encouraging a more healthful diet. Increasing sales of fruits and vegetables is not only a matter of big pro- MASTERS OF nouncements, such as the Fruits & Veggies — More Matters! program. Sales in general can increase only if sales of specific items increase. That means knowing how to build consumer trial and how to offer the most effective assortment; it MERCHANDISING means knowing how to market things on a day-to-day basis and how to do some out-of-the-box things just to keep consumer interest high. SUPPLEMENT Retailers, please take the time to review this offering carefully. When did you Every once in a while, the opportunity presents itself to do well while also last think about how to increase sales of celery? Or plantains? Or leafy greens? doing good. Such is the case with this, our eigth annual Masters of Merchandis- Here is a chance to think of things in a different way. When did you last really ing supplement. The industry owes a tip of the hat to the collection of industry consider how to best sell bananas — was it when you were a produce department leaders who elected to invest with us in a marketing vehicle that is both promo- manager 10, 20 or 30 years ago? Here is an opportunity to revisit old subjects tional and educational. with a different perspective. TABLE OF CONTENTS CATEGORY SPONSOR PAGE CATEGORY SPONSOR PAGE Apples ............................................Domex Superfresh Growers..................................54 Light-Skinned Avocado ..............Brooks Tropicals, Inc. ..........................................96 Artichokes ....................................Ocean Mist Farms ..................................................56 Mangos ..........................................Ciruli Brothers, LLC................................................98 Asparagus ....................................Peruvian Asparagus Importers Assoc. ..............58 Mushrooms ..................................Monterey Mushrooms, Inc. ..............................100 Avocados ......................................California Avocado Commission ..........................60 Onions ............................................Idaho-Eastern Oregon Onion Promotion Committee ............................102 Bananas ........................................Dole Fresh Fruit Company......................................62 Berries............................................Driscoll Strawberry Associates, Inc. ..................66 Organic Fruit..................................Columbia Marketing International....................104 Carrots............................................Grimmway Farms ....................................................70 Organic Vegetables......................Albert’s Organics, Inc. ........................................106 Celery ............................................Duda Farm Fresh Foods, Inc. ................................72 Papayas ........................................Brooks Tropicals, Inc. ........................................108 Cherries..........................................Domex Superfresh Growers. ................................74 Pears ..............................................California Pear Advisory Board ........................110 Chili Peppers ................................Coast Produce Company ......................................76 Pineapples ....................................Turbana Corp. ......................................................112 Citrus ..............................................DNE World Fruit Sales............................................78 Plantains ........................................Turbana Corp. ......................................................114 Cucumbers ....................................Rosemont Farms......................................................80 Potatoes ........................................U.S. Potato Board ................................................116 Fresh-Cut Meal Solutions ..........Apio, Inc. ..................................................................82 Pre-Conditioned Fruit ..................Trinity Fruit Sales Co. ..........................................118 Garlic ..............................................Maurice A. Auerbach, Inc. ....................................84 Steam Vegetables ........................Mann Packing Co., Inc. ......................................120 Grapes............................................Sunlight International Sales..................................86 Stone Fruit ....................................FreshSense ..........................................................122 Herbs ..............................................Herb Thyme Farms, Inc. ........................................88 Sweet Onions................................Keystone Fruit Marketing ..................................124 Hydroponic Butter Lettuce ........Hollandia Produce ..................................................90 Sweet Potatoes ............................U.S. Sweet Potato Council ................................126 Kiwifruit..........................................Cal Harvest Marketing, Inc. ..................................92 Vegetable Snacks ........................Mann Packing Co., Inc. ......................................128 Leafy Greens ................................Walter P. Rawl & Sons, Inc. ..................................94 Back Page ....................................Produce For Better Health Foundation............130 52 PRODUCE BUSINESS l MASTERS OF MERCHANDISING l MARCH 2009 MASTERS OF MERCHANDISING The sponsors of this year’s Masters of Merchandising section are a special breed. We spoke to many producers who declined to participate, saying they simply had no idea how to merchandise their own items effectively. When we offered to help them research the matter, we encountered all too many vendors who said, “That is the retailer’s problem; we just book loads.” Merchandising is everyone’s problem, and in the produce industry, “The Times, They Are A-Changin’.” As retailers consolidate, they are in a position to expect more support from producers, and intellectual capital is just about the most valuable support one can provide. So kudos to our Masters of Merchandising sponsors. If you would like additional copies of the Masters of Merchandising supplement, please use the order form below. If you are a vendor and would like to see your category included next year, please use the same form. There is always a temptation to try to keep knowledge tightly protected and con- trolled, but oftentimes what goes around comes around, and in sharing their knowledge, our sponsors are giving the industry a great gift. May it return to them many times over. As an added service to our retail readers, we’re printing additional copies of this guide, so if you would like extra copies of the 2009 Masters of Merchandising supplement to give to your colleagues, please fill out the form below and fax or mail it to us. For the cost of shipping and handling, we’ll send you up to five supplements, so they will be available on a first-come basis. If you require larger quantities for distribution to store-level personnel, please call our offices at 561-994-1118 for information on customized reprints. pb please send me ______ copies of the Masters of Merchandising Supplement YES, Cost: $5 for one copy, $10 for 5 copies. Amount enclosed $____________ Please make checks payable to: PRODUCE BUSINESS FOR MORE INFORMATION ... Please print legibly ... on any advertisers in this special section, please copy Name: this page, circle the number(s) below that correspond(s) to the advertiser’s reader service number, fill out the form at Company: right and fax the page to 561-994-1610. Address: City: READER SERVICE NUMBERS 2367926272830State/Province: Postal Code: 32 33 34 35 36 37 40 41 42 Country: 44 45 46 47 48 58 59 64 66 Phone: Fax: 67 70 73 74 75 82 83 90 96 ■ ■ ■ 109 Amex MasterCard Visa Credit Card Number: FOR ADVERTISERS ONLY Signature: Yes! I am interested in having my cate- Expiration Date: gory represented in next year’s Masters of Fax this form with your credit card information to: 561-994-1610 or mail with your check to: Merchandising supplement. PB Masters of Merchandising P.O. Box 810425 • Boca Raton, FL 33481 Please send me additional information. MARCH 2009 l MASTERS OF MERCHANDISING l PRODUCE BUSINESS 53 APPLES DOMEX SUPERFRESH GROWERS 151 Low Road, Yakima, WA 98908 Phone: 509-966-1814 Fax: 509-965-3088 Website: www.superfreshapples.com Email: [email protected] 20.5%! Other studies have shown that when you position apples adjacent to, or just behind, stone fruit the average increase in gross profit is $595 per store per week. With SmartFresh® treatment, apples keep their pressure (crispness) so you can now easily feature apples into June, July and even August that deliver a great eating experience along with greater profits. National Apple Month: Every November
Load more

Recommended publications
  • Top 6 Reasons Retailers Are Transforming Merchandising
    Top 6 Reasons Retailers are Transforming Merchandising Operations < HOME > TOP 6 REASONS RETAILERS ARE TRANSFORMING MERCHANDISING OPERATIONS Modern merchandising systems are the foundation for innovation throughout retail operations; they are the source that feeds predictive analytics, informs personalization algorithms and drives change. It is a dynamic that calls for a new approach, one that replaces aging on-premises systems with cloud services that gives business teams the ability to support more customer journeys and allows IT teams to focus on what is most important— customer focused initiatives—faster and more effectively. New Insights From Leading Retailers Most retailers know that they need to transform to stay competitive and relevant, but some haven’t decided what or how to change. For many, merchandising operations should be on top of the list. Only by “Merchandising systems are the changing their core operations will they set themselves up for growth and the ability to adjust to new customer journeys in the future. Industry analysts are saying the primary reason retailers are transforming heart and lungs of retail. Ensuring that and in some cases, moving to the cloud, is the need for agility and speed across the business. they are modern and flexible is key to keeping pace with change, The move to transform is typically motivated by retailers’ need to instill best practices and simplify often complex integration. But what if you could reduce maintenance, heighten security and more readily take from supporting customer advantage of emerging technologies? These types of transformative changes allow IT to focus on more experiences to reducing costs.” important customer facing activities.
    [Show full text]
  • FASHION MERCHANDISING Bachelor of Arts in Fashion Mangement School of Media and Design
    FASHION MERCHANDISING Bachelor of Arts in Fashion Mangement School of Media and Design Program Overview The Juren Sullivan Program for Fashion Management offers students three different degree options for students to choose according to career interests. The fashion degrees are: Bachelor of Fine Arts (BFA) in Fashion Design; and a Bachelor of Arts (BA) in Fashion Management with two tracks: Fashion Merchandising and Fashion Product Development. Students who major in Fashion Merchandising will also earn a minor in Business Administration. Students learn how to promote and sell fashion through visual merchandising, branding, and pricing strategies. Merchandising majors also learn how to promote the sale of fashion through general advertising, the fashion press, and social media. Merchandising coursework program focuses on brand and sales management within the wholesale and retail sectors of the fashion industry. The senior year is an exciting year because merchandising students work side by side with product development majors to create original fashion brands and sales environments. Most job qualifications for entry-level positions in fashion merchandising Career Opportunities require applicants to have earned a bachelor’s degree in fashion merchandising with a minor in business. Career opportunities can be found with companies who sell men’s, women’s, and children’s apparel and accessories. Most graduates begin with retailers in store management. Buying offices prefer candidates who have a retailing background. Buying offices are located at the corporate headquarters of a retailer. Assistant buying positions are highly competitive; candidates are interviewed for their ability to work with others and are tested for sales analysis skills. Other types of entry-level positions are in visual merchandising, showroom management, merchandising representatives, and account managers.
    [Show full text]
  • Cross-Merchandising Gives Consumers Solutions
    Cross-Merchandising Gives Consumers Solutions Millennials crave healthy but interesting snack combinations By Bob Johnson display their foods in combination rackers and cheese, bread and deli cross-merchandising, items C with related items. wine, and more recently hummus that make for a quick but nutri- "Our field team consistently and pita go together in consumers’ tious snack satisfy the Millennial looks for opportunities to improve eyes, in the deli display. in us. our customers' ring size and Many new and interesting The Millennials are snacking overall profitability by cross-mer- mixes can be effectively merchan- because they don't have time, and chandising with pre-packed deli dised together in the deli if they if they're going to snack, they meats and cheeses, sliced and combine to answer a question. want healthier snacks," says Paul dried meats, hummus, spreadable "The most effective cross-mer- Cipolla, president of Plocky's Fine cheese and various dips: says Eric chandising is a presentation that Snacks in Hinsdale, IL. "The trend Van De Wal, vice president of provides a complete pairing the last four or five years has been marketing at The Snack Factory in solution to the customer," says toward the healthier snacks." Princeton, NJ. Cara Figgins, vice president at High nutritional value and clean Industry experts recommend Partners, a Kent, WA-based labels matter in the eyes of the displaying a variety of interesting cracker company "With effective generation setting the standard in items that can be quickly and cross-merchandising the retailer the deli. easily assembled into an exciting could increase from selling just Plocky's chips are gluten free, meal.
    [Show full text]
  • Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs
    Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs Xavier Drèze* Stephen J. Hoch** Abstract We investigate two ways to increase sales and customer loyalty by taking advantage of a store’s installed base of current customers. We propose a classification of products into two types. Products of Type 1 are products for which consumers have a loyalty to a specific retailer and as far as possible always shop that retailer for these products. The other products (Type 2) are not associated with any retailer and are bought at whichever retailer consumers happen to shop when they plan or remember to buy the product. With this in mind, we test the potential of two marketing tools to help retailers increase their share of sales of the Type 2 segment. Using a category destination program we show that one can successfully transform Type 2 into Type 1 products. Using cross-merchandising promotions, we show that one can increase the sales of Type 2 products thereby getting a larger share of discretionary purchases than what one would receive from a straight random allocation. Both series of tests yielded significant increases in sales and profits and were deemed successful by the retailers who implemented them. * Xavier Drèze is Assistant Professor of Marketing at the Marshall School of Business, University of Southern California. ** Stephen J. Hoch is John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. 2 Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs Food retailers in the U.S. and Europe face a hostile environment characterized by slow population growth and excess retail capacity.
    [Show full text]
  • Retail Promo Guide
    p2pi.org R etai l PR o m o Guide Featuring Seasonal Promotion Data and Detailed Promotional Calendars For Top Retailers Sponsored by: THE RIIGHT INTELLIGENCE Intelligently managing every aspect of the merchandising supply chain. learn more 800.232.0473 | www.menashapackaging.com n Healthy Living: Multi-channel “Get Back on Track” spotlights food, fitness and OTC brands for n Super Bowl: Long-running “Game Time” campaign concludes a merchandising program JAN New Year’s weight-loss and smoking-cessation resolutions; includes custom packaging and that launches each August. The finale includes custom P-O-P materials (mostly in grocery displays from partnering vendors. departments), “Bright Ideas” sampling events and activity on walmart.com; official NFL sponsor PepsiCo is a standout partner. n Cold & Flu n Tax Season: Third-party tax preparation kiosks in stores, n Valentine’s Day: Fueled n Race Time: Timed to NASCAR’s season opener and merchandising for related software and a communication by a seasonal sign package starring official racing sponsors, the season-long program FEB push to spend refund checks at the chain. spotlighting gifts and other benefits from a formal partnership inked in 2011. Executed relevant products. nationally online, with merchandising levels tailored to regional NASCAR interest. n March Madness: “Game Time” returns for feature, display and n Easter/Spring: An extensive merchandising effort showcases confectionery and other basket-fillers, including many exclusive MAR online activity typically revolving around official NCAA sponsors. SKUs; recently incorporated a spring-cleaning focus via custom displays. n Allergy: Relevant products n Easter/Spring n Fighting Hunger Together: Cause campaign unites a growing n Lawn & Garden: In-store signs, Smart Network spots and APR with no unifying sign list of major food manufacturers for events, media advertising, features showcase lawn care products.
    [Show full text]
  • RETAIL/MERCHANDISING What Can I Do with This Major? AREAS EMPLOYERS STRATEGIES
    RETAIL/MERCHANDISING What can I do with this major? AREAS EMPLOYERS STRATEGIES BUYING/PURCHASING Product Development Discount stores Obtain sales and retail experience through part-time Planning and Allocation Mass merchants jobs and internships. Grocery stores Prepare to work under pressure in fast-paced Specialty stores (e.g., clothing, home furnishings, environments. jewelry, books, electronics, etc.) Develop organizational skills and attention to detail Department stores to monitor inventory and compare products, Grocery stores prices and markets Pharmacy retailers Acquire analytical and mathematical skills to operate within a budget and to evaluate sales data including competitors'. Develop excellent interpersonal and communication skills for negotiating with vendors. Be prepared to travel frequently in order to visit markets and search for new merchandise. Expect to work with overseas suppliers. Knowledge of languages, customs and cultures will be helpful. Develop a competitive drive with the understanding that a buyer's goal is to beat the sales and profi t records of the previous year. Be prepared to begin as a buyer trainee. Training periods can range from 1 to 5 years. SALES Industrial Profi t and non-profi t organizations Obtain a part-time job or internship in sales to gain Wholesale Product and service organizations experience, as these positions are often stepping Direct Marketing Manufacturers stones to higher-level positions. Consumer Product Financial companies Demonstrate initiative, organization and problem- Financial Services Insurance companies solving skills. Services Print and electronic media outlets Enjoy working with people. Advertising Software and technology companies A commitment to customer satisfaction is imperative. E-commerce Retail stores Learn to communicate effectively with a wide-range Customer Service of people.
    [Show full text]
  • UNIT 1 the PROCESS of RETAIL Merchandising MERCHANDISING
    The Process of Retail UNIT 1 THE PROCESS OF RETAIL Merchandising MERCHANDISING Structure 1.0 Objectives 1.1 Introduction 1.2 Concept of Merchandising 1.3 Key Elements of Merchandising 1.4 Process of Merchandising 1.5 Roles of Merchandisers 1.5.1 Role of Merchandiser in Historical Times 1.5.2 Role of Merchandiser in an Export Business 1.5.3 Role of Merchandiser in a Retail Business 1.6 Merchandising Philosophy 1.7 Merchandise Types 1.8 Merchandise Classification/Hierarchy 1.9 Let Us Sum Up 1.10 Key words 1.11 Answers to Check Your Progress 1.12 Terminal Questions 1.0 OBJECTIVES After studying this unit, you should be able to: G explain the concept of merchandising; G discuss the key elements of merchandising; G explain the process of merchandising; G discuss different roles played by the merchandisers; G describe the philosophy of merchandising; G describe different types of merchandise; G discuss the classification of merchandise. 1.1 INTRODUCTION In the present context, Merchandising has evolved into a more specialized field. In the days of Mom & Pop store, the owner of the store was doing the job of complete management of the store including that of the merchandiser. Over a period of time the formats of stores have gone into complete change, including the size, ambience, type of merchandise stored, specialization in merchandise sales, use of technology in managing sales and stocks, and job specializations. The merchandising as a concept 7 Buying and and process has gone into a complete sea change. In this unit, You will learn about the Merchandising-II principles and concept of merchandising, roles played by the merchandisers and the merchandising philosophy.
    [Show full text]
  • Roadside Stand Marketing of Fruits & Vegetables
    The University of Georgia Center for Agribusiness and Economic Development College of Agricultural and Environmental Sciences Road Side Stand Marketing of Fruits and Vegetables Prepared by: Kent Wolfe & Sharon Kane August 2013 CR- 13-05 TABLE OF CONTENTS Introduction Marketing Trends and Market Potential ......................................................................... Page 1 Customer Profile and Statistics ......................................................................................... Page 6 Merchandising Tactics....................................................................................................... Page 9 Advertising, Publicity and Promotion.............................................................................. Page 17 Salesmanship and the Customer....................................................................................... Page 35 Marketing Budget .............................................................................................................. Page 37 Summary of Objectives and Tactics ................................................................................. Page 38 Appendix A New Leads Format ..................................................................................... Page 41 Appendix B Promotional Suggestions ............................................................................ Page 43 Appendix C Trademark Information ............................................................................. Page 45 Introduction Producers are looking for alternative
    [Show full text]
  • How to Sell Through More Product
    Valentine’s Day SUCCESS GUIDE SEARCH: GETTING TO THE FLORIST TIPS for a successful TOP OF GOOGLE VALENTINE’S DAY TELEFLORA’S “HANDMADE with LOVE” HOW TO SELL CAMPAIGN THROUGH MORE PRODUCT 2017 Valentine’s Day Success Guide JANUARY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 Display merchandising items from Teleflora’s FSG Update Kit. 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 It’s the last Tuesday/Thursday Finalize your lineup – See Send Valentine’s Day Flowerbuyer.com special Teleflora’s projected Best Statement Stuffers and auction. Grab your floral favorites before it’s too late! Sellers on page 10. other mailers. 29 30 31 Valentine’s Day prep – Staff Meeting. FEBRUARY SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 6 7 8 9 10 11 Upload custom Valentine’s Order using Flowerbuyer.com’s Last day to order your Last chance to buy your flowers ® SKUs on your eFlorist site. Buy the Bunch to complete Valentine’s Day Flowers on via the Flowerbuyer.com your Valentine’s Day bouquets. Flowerbuyer.com using priority auction for Valentine’s Day! overnight. (Available in the US only). 12 13 14 Happy 15 16 17 18 Post, Tweet and blog behind the scenes Valentine’s Day Valentine’s bouquet creations. Day! 19 20 21 22 23 24 25 26 27 28 2 2017 Valentine’s Day Success Guide HELPFUL VALENTINE’S DAY TIPS FROM LOCAL FLORISTS Since Valentine’s Day will fall on a Tuesday this year, we’ve included tips from florists to help you prepare! TIPS for TIP #1 Review Your POS Sales Data TUESDAY “Pull your 2012 sales from your Dove POS, which was the last time Valentine’s Day was on a Tuesday.
    [Show full text]
  • 2021 Easter at Retail Worldwide
    In-Store Report 2021 Easter at Retail Worldwide France 2021 Easter at Retail Worldwide Hello Retail lover, In front of you; The In-Store Report – “Easter at Retail Worldwide 2021” Photographs of in-store activation from 11 countries Headlines of Note • In-store activities are mainly from grocery retail, but also great examples from cosmetics and fashion. • You will see in-store activities based on the Easter mindset of customers, for the customer it’s Easter and they wanted to celebrate it. • Easter in-store is alive as well as is Valentine’s Day, although in some countries it’s less important (Japan, China) and in other countries it’s on a different date (Russia). But for retailers and brands everywhere it is still an added-value to influence customer behavior in-store. • Retailers are showing an integrated approach of Easter throughout the store and making the match with online presentations. • The big brands are dominant in presentations on the shop floor, but also on shelf. Second placement is often used as a tactical approach in-store. • Print media is still alive. Temporary POP in carboard is mostly used, but also the use of digital is rising. You will see clever solutions, creativity, inspiration, design, stopping power, messaging (from the brands but also from the retailer) means/elements, color, materials and forms. • In-store media: you will see displays (counter, window, FSDU, on-pallet) displays integrated in fixtures, signage print & digital, graphics, adhesives, decoration, window dressing, visual merchandising, digital screens, light, props, promotions, packaging, shop-in-shop, top merchandise locations and so on.
    [Show full text]
  • Advanced Fashion, Merchandising and Retailing Course Number 08.42200
    Georgia Department of Education Marketing Career Cluster Advanced Fashion, Merchandising and Retailing Course Number 08.42200 Course Description: Advanced Fashion, Merchandising and Retailing is the third course in the Fashion, Merchandising and Retail Management Career Pathway and focuses on the application of knowledge and the performance of key skills required in a retail environment. Students will develop skills necessary for managing the following elements: pricing, visual merchandising, advertising, special promotions, professional sales, and customer service. In order to increase the number of application experiences, students should participate in (1) Work-Based Learning (WBL) activities in the classroom and perhaps in a formal WBL Program; (2) DECA Career and Technical Student Organization competitive events that are directly aligned with course standards and (3) a School-Based Enterprise. The prerequisite for this course is Fashion, Merchandising and Retailing Essentials. Course Standard 1 MKT-AFMR-1 The following standard is included in all CTAE courses adopted for the Career Cluster/Pathways. Teachers should incorporate the elements of this standard into lesson plans during the course. The topics listed for each element of the standard may be addressed in differentiated instruction matching the content of each course. These elements may also be addressed with specific lessons from a variety of resources. This content is not to be treated as a unit or separate body of knowledge but rather integrated into class activities as applications of the concept. Standard: Demonstrate employability skills required by business and industry. The following elements should be integrated throughout the content of this course. 1.1 Communicate effectively through writing, speaking, listening, reading, and interpersonal abilities.
    [Show full text]
  • Retail Management and Merchandising
    RETAIL MANAGEMENT AND MERCHANDISING SAMPLE EXAM QUESTIONS These test questions were developed by the MBA Research Center. Items have been randomly selected from the MBA Research Center’s Test-Item Bank and represent a variety of instructional areas. Performance indicators for these test questions are at the prerequisite, career-sustaining, and specialist levels. A descriptive test key, including question sources and answer rationale, has been provided. Copyright © 2014 by MBA Research and Curriculum Center®, Columbus, Ohio. Each individual test item contained herein is the exclusive property of MBA Research Center. Items are licensed only for use as configured within this exam, in its entirety. Use of individual items for any purpose other than as specifically authorized in writing by MBA Research Center is prohibited. Posted online March 2014 by DECA Inc. SAMPLE RETAIL MANAGEMENT AND MERCHANDISING EXAM 1. Which of the following is a characteristic of debtor-creditor relationships: A. Designed to monitor accounts C. Intended to increase competition B. Controlled by industry standards D. Regulated by various laws 2. Which of the following is a benefit of the business-format franchise arrangement: A. Strict operating hours C. Limited number of vendors B. Reduced risk of failure D. Uniform store appearance 3. The total number of members in a channel is called A. channel length. C. distribution pattern. B. distribution intensity. D. channel width. 4. For which of the following markets would producers use a short channel of distribution: A. Baby boomers C. Local consumers B. Generation X D. Senior citizens 5. Channel members' sharing inventory and order-processing information through databases and computer systems is an example of the use of technology in A.
    [Show full text]