Module 1: the Importance of Merchandising
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Top 6 Reasons Retailers Are Transforming Merchandising
Top 6 Reasons Retailers are Transforming Merchandising Operations < HOME > TOP 6 REASONS RETAILERS ARE TRANSFORMING MERCHANDISING OPERATIONS Modern merchandising systems are the foundation for innovation throughout retail operations; they are the source that feeds predictive analytics, informs personalization algorithms and drives change. It is a dynamic that calls for a new approach, one that replaces aging on-premises systems with cloud services that gives business teams the ability to support more customer journeys and allows IT teams to focus on what is most important— customer focused initiatives—faster and more effectively. New Insights From Leading Retailers Most retailers know that they need to transform to stay competitive and relevant, but some haven’t decided what or how to change. For many, merchandising operations should be on top of the list. Only by “Merchandising systems are the changing their core operations will they set themselves up for growth and the ability to adjust to new customer journeys in the future. Industry analysts are saying the primary reason retailers are transforming heart and lungs of retail. Ensuring that and in some cases, moving to the cloud, is the need for agility and speed across the business. they are modern and flexible is key to keeping pace with change, The move to transform is typically motivated by retailers’ need to instill best practices and simplify often complex integration. But what if you could reduce maintenance, heighten security and more readily take from supporting customer advantage of emerging technologies? These types of transformative changes allow IT to focus on more experiences to reducing costs.” important customer facing activities. -
FASHION MERCHANDISING Bachelor of Arts in Fashion Mangement School of Media and Design
FASHION MERCHANDISING Bachelor of Arts in Fashion Mangement School of Media and Design Program Overview The Juren Sullivan Program for Fashion Management offers students three different degree options for students to choose according to career interests. The fashion degrees are: Bachelor of Fine Arts (BFA) in Fashion Design; and a Bachelor of Arts (BA) in Fashion Management with two tracks: Fashion Merchandising and Fashion Product Development. Students who major in Fashion Merchandising will also earn a minor in Business Administration. Students learn how to promote and sell fashion through visual merchandising, branding, and pricing strategies. Merchandising majors also learn how to promote the sale of fashion through general advertising, the fashion press, and social media. Merchandising coursework program focuses on brand and sales management within the wholesale and retail sectors of the fashion industry. The senior year is an exciting year because merchandising students work side by side with product development majors to create original fashion brands and sales environments. Most job qualifications for entry-level positions in fashion merchandising Career Opportunities require applicants to have earned a bachelor’s degree in fashion merchandising with a minor in business. Career opportunities can be found with companies who sell men’s, women’s, and children’s apparel and accessories. Most graduates begin with retailers in store management. Buying offices prefer candidates who have a retailing background. Buying offices are located at the corporate headquarters of a retailer. Assistant buying positions are highly competitive; candidates are interviewed for their ability to work with others and are tested for sales analysis skills. Other types of entry-level positions are in visual merchandising, showroom management, merchandising representatives, and account managers. -
Cross-Merchandising Gives Consumers Solutions
Cross-Merchandising Gives Consumers Solutions Millennials crave healthy but interesting snack combinations By Bob Johnson display their foods in combination rackers and cheese, bread and deli cross-merchandising, items C with related items. wine, and more recently hummus that make for a quick but nutri- "Our field team consistently and pita go together in consumers’ tious snack satisfy the Millennial looks for opportunities to improve eyes, in the deli display. in us. our customers' ring size and Many new and interesting The Millennials are snacking overall profitability by cross-mer- mixes can be effectively merchan- because they don't have time, and chandising with pre-packed deli dised together in the deli if they if they're going to snack, they meats and cheeses, sliced and combine to answer a question. want healthier snacks," says Paul dried meats, hummus, spreadable "The most effective cross-mer- Cipolla, president of Plocky's Fine cheese and various dips: says Eric chandising is a presentation that Snacks in Hinsdale, IL. "The trend Van De Wal, vice president of provides a complete pairing the last four or five years has been marketing at The Snack Factory in solution to the customer," says toward the healthier snacks." Princeton, NJ. Cara Figgins, vice president at High nutritional value and clean Industry experts recommend Partners, a Kent, WA-based labels matter in the eyes of the displaying a variety of interesting cracker company "With effective generation setting the standard in items that can be quickly and cross-merchandising the retailer the deli. easily assembled into an exciting could increase from selling just Plocky's chips are gluten free, meal. -
DRIVELINE RETAIL SOLUTIONS Confidential
DRIVELINE RETAIL MERCHANDISING IN-STORE INSTRUCTIONS Confidential-LI Client: Multiple Retailer & Number of Stores: DG / 12,545 Stores Project: Holiday Air Care Endcap Set-Up (Nov MAG) In-store, Plan Prep & Reporting Time: 60 minutes Project #: 1025502 Field Support Hotline: 1-888-824-7505, Ext. 6 Dates: 10/24/16 – 10/28/16 Product Line & Dept: Holiday Air Care Project Materials: On the Web Shipped to the Store . In-Store . Six (6) green shelf strips from the November Guide Strips packet for the Holiday Air Care Instructions 2 Endcap – shipped in the 10/4 DG Fulfillment . Letter of . Adhesive price labels for the Holiday Air Care Endcap 2 from the “Monthly Activity Guide Authorization Labels November 2016 – Part 1 – October 28 – W39/November 4 – W40” packet – shipped in the 10/4 DG Fulfillment . “Febreze Headers” package containing (2) signs – shipped in the 10/18 DG Fulfillment . Eight (8) Holiday Air Care PDQ Trays - These were shipped through the DG DCs and labeled “Hold for Driveline Air Care” Objective: Set up the new Holiday Air Care Endcap per the November Monthly Activity Guide In-Store Tasks: Step 1: Locate Materials 1. Work with the MOD to locate the following items: A. Six (6) green shelf strips from the November Guide Strips packet for the Holiday Air Care 2 Endcap – shipped in the 10/4 DG Fulfillment B. Adhesive price labels for the Holiday Air Care Endcap 2 from the “Monthly Activity Guide Labels November 2016 – Part 1 – October 28 – W39/November 4 – W40” packet – shipped in the 10/4 DG Fulfillment C. -
Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs
Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs Xavier Drèze* Stephen J. Hoch** Abstract We investigate two ways to increase sales and customer loyalty by taking advantage of a store’s installed base of current customers. We propose a classification of products into two types. Products of Type 1 are products for which consumers have a loyalty to a specific retailer and as far as possible always shop that retailer for these products. The other products (Type 2) are not associated with any retailer and are bought at whichever retailer consumers happen to shop when they plan or remember to buy the product. With this in mind, we test the potential of two marketing tools to help retailers increase their share of sales of the Type 2 segment. Using a category destination program we show that one can successfully transform Type 2 into Type 1 products. Using cross-merchandising promotions, we show that one can increase the sales of Type 2 products thereby getting a larger share of discretionary purchases than what one would receive from a straight random allocation. Both series of tests yielded significant increases in sales and profits and were deemed successful by the retailers who implemented them. * Xavier Drèze is Assistant Professor of Marketing at the Marshall School of Business, University of Southern California. ** Stephen J. Hoch is John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. 2 Exploiting the Installed Base Using Cross-Merchandising and Category Destination Programs Food retailers in the U.S. and Europe face a hostile environment characterized by slow population growth and excess retail capacity. -
Supply Chain Packaging Guide
Secondary Packaging Supply Chain Standards July 7, 2021 Business Confidential | ©2021 Walmart Stores, Inc. 177 // 338 Secondary Packaging Supply Chain Standards - Update Summary These standards have included multiple clarifications of what is required and what is NOT ALLOWED. These changes have been updated throughout the published standards to provide clarity to suppliers. The pages have been reorganized to provide a better flow. PAGE 2021 UPDATES Changes to Supply Chain Standards 185 SQEP Phase 2 and Phase 3 Defect Description/Definitions Added 202 General Case Markings Updated for Dates, Unprocessed Meats, and Cylindrical Items 210-213 Updated Pallet Standards 218 Update "Palletized Shipments" to "Unitized Shipments" 227 Add Inbound Appointment Scheduling Standard 228 Update TV Test Standards 235-237 Add Direct Store Delivery (DSD) aka Direct To Store (DTS) Standards 239 Update SIOC Standards 240 Add eCommerce Product Specific Requirement Standards 241-244 Add Drop Ship Vendor (DSV) Standards 268 Add Jewelry Distribution Center Standards 269-271 Add Optical Distribution Center Standards 275 Add Goods Not For Resale (GNFR) Standards 277-278 Update Meat/Poultry/Seafood Case and Pallet Label Standards 284 Add HACCP Pallet Placard for GCC Shipments 311-312 Add Frozen Seafood Carton Marking Requirements Appendix D Update Receiving Pulp Temperature Range Business Confidential | © 2021 Walmart Stores, Inc. The examples shown are for reference only. Supply Chain Standards 178 // 338 Table of Contents Supply Chain Stretch Wrap . 219 Produce Shipments . 280 Contact Information . 179 Trailer Loading . 220 Automated Grocery Handling . 281 Walmart Retail Link Resources . 180 Trailer Measurements. 221 Grocery Import Distribution Center (GIDC) . 282 Walmart Distribution Center Overview . -
Retail Promo Guide
p2pi.org R etai l PR o m o Guide Featuring Seasonal Promotion Data and Detailed Promotional Calendars For Top Retailers Sponsored by: THE RIIGHT INTELLIGENCE Intelligently managing every aspect of the merchandising supply chain. learn more 800.232.0473 | www.menashapackaging.com n Healthy Living: Multi-channel “Get Back on Track” spotlights food, fitness and OTC brands for n Super Bowl: Long-running “Game Time” campaign concludes a merchandising program JAN New Year’s weight-loss and smoking-cessation resolutions; includes custom packaging and that launches each August. The finale includes custom P-O-P materials (mostly in grocery displays from partnering vendors. departments), “Bright Ideas” sampling events and activity on walmart.com; official NFL sponsor PepsiCo is a standout partner. n Cold & Flu n Tax Season: Third-party tax preparation kiosks in stores, n Valentine’s Day: Fueled n Race Time: Timed to NASCAR’s season opener and merchandising for related software and a communication by a seasonal sign package starring official racing sponsors, the season-long program FEB push to spend refund checks at the chain. spotlighting gifts and other benefits from a formal partnership inked in 2011. Executed relevant products. nationally online, with merchandising levels tailored to regional NASCAR interest. n March Madness: “Game Time” returns for feature, display and n Easter/Spring: An extensive merchandising effort showcases confectionery and other basket-fillers, including many exclusive MAR online activity typically revolving around official NCAA sponsors. SKUs; recently incorporated a spring-cleaning focus via custom displays. n Allergy: Relevant products n Easter/Spring n Fighting Hunger Together: Cause campaign unites a growing n Lawn & Garden: In-store signs, Smart Network spots and APR with no unifying sign list of major food manufacturers for events, media advertising, features showcase lawn care products. -
Vendor Authorization
Vendor Authorization To: Store Managers From: Space Planning Date: September 2016 This letter is to inform Dollar General Store Management that the Driveline Retail Merchandising Representative presenting this letter is authorized to take the following actions in your store between September 26th and October 7th: Hi, my name is _______________________________________________. I am your Driveline Rep. (Driveline Rep – print your first and last name) Today is _______________ (day & date) and the time is __________________. Holiday Air Care Endcap Set-Up (October MAG): Driveline Responsibilities: Work with the MOD to locate the following items: o Header Sign, shelf strips, & adhesive price labels from the 8/30 fulfillment: . One (1) “Glade Endcap Header” package containing the header sign . Six (6) shelf strips from the October Guide Strips packet for the Holiday Air Care Endcap . Adhesive price labels for the Holiday Air Care Endcap from the “Monthly Activity Guide Labels October 2016 – Part 1 – September 30 – W35/October 7 – W36” packet o Six (6) Holiday Air Care PDQ Trays . These were all shipped through the DG DCs and labeled “Hold for Driveline Air Care Displays” Work with the MOD to determine the correct endcap location per the store layout information provided below and in the October Monthly Activity Guide. This endcap is labeled “M CLEAN B: HOLIDAY AIR CARE” in the October MAG. M Clean B: Holiday Air Care Location by Store Format – October MAG The locations noted below are prototypical only. Work with the Manager for actual placement. -
RETAIL/MERCHANDISING What Can I Do with This Major? AREAS EMPLOYERS STRATEGIES
RETAIL/MERCHANDISING What can I do with this major? AREAS EMPLOYERS STRATEGIES BUYING/PURCHASING Product Development Discount stores Obtain sales and retail experience through part-time Planning and Allocation Mass merchants jobs and internships. Grocery stores Prepare to work under pressure in fast-paced Specialty stores (e.g., clothing, home furnishings, environments. jewelry, books, electronics, etc.) Develop organizational skills and attention to detail Department stores to monitor inventory and compare products, Grocery stores prices and markets Pharmacy retailers Acquire analytical and mathematical skills to operate within a budget and to evaluate sales data including competitors'. Develop excellent interpersonal and communication skills for negotiating with vendors. Be prepared to travel frequently in order to visit markets and search for new merchandise. Expect to work with overseas suppliers. Knowledge of languages, customs and cultures will be helpful. Develop a competitive drive with the understanding that a buyer's goal is to beat the sales and profi t records of the previous year. Be prepared to begin as a buyer trainee. Training periods can range from 1 to 5 years. SALES Industrial Profi t and non-profi t organizations Obtain a part-time job or internship in sales to gain Wholesale Product and service organizations experience, as these positions are often stepping Direct Marketing Manufacturers stones to higher-level positions. Consumer Product Financial companies Demonstrate initiative, organization and problem- Financial Services Insurance companies solving skills. Services Print and electronic media outlets Enjoy working with people. Advertising Software and technology companies A commitment to customer satisfaction is imperative. E-commerce Retail stores Learn to communicate effectively with a wide-range Customer Service of people. -
UNIT 1 the PROCESS of RETAIL Merchandising MERCHANDISING
The Process of Retail UNIT 1 THE PROCESS OF RETAIL Merchandising MERCHANDISING Structure 1.0 Objectives 1.1 Introduction 1.2 Concept of Merchandising 1.3 Key Elements of Merchandising 1.4 Process of Merchandising 1.5 Roles of Merchandisers 1.5.1 Role of Merchandiser in Historical Times 1.5.2 Role of Merchandiser in an Export Business 1.5.3 Role of Merchandiser in a Retail Business 1.6 Merchandising Philosophy 1.7 Merchandise Types 1.8 Merchandise Classification/Hierarchy 1.9 Let Us Sum Up 1.10 Key words 1.11 Answers to Check Your Progress 1.12 Terminal Questions 1.0 OBJECTIVES After studying this unit, you should be able to: G explain the concept of merchandising; G discuss the key elements of merchandising; G explain the process of merchandising; G discuss different roles played by the merchandisers; G describe the philosophy of merchandising; G describe different types of merchandise; G discuss the classification of merchandise. 1.1 INTRODUCTION In the present context, Merchandising has evolved into a more specialized field. In the days of Mom & Pop store, the owner of the store was doing the job of complete management of the store including that of the merchandiser. Over a period of time the formats of stores have gone into complete change, including the size, ambience, type of merchandise stored, specialization in merchandise sales, use of technology in managing sales and stocks, and job specializations. The merchandising as a concept 7 Buying and and process has gone into a complete sea change. In this unit, You will learn about the Merchandising-II principles and concept of merchandising, roles played by the merchandisers and the merchandising philosophy. -
Masters of Merchandising Supplement Masters of Merchandising
Sponsored by 8th Annual MASTERS OF MERCHANDISING SUPPLEMENT MASTERS OF MERCHANDISING As retailers consolidate, they are in a position to expect more support from producers, and intellectual capital is just about the most valuable support one can provide. Each vendor worked hard to produce a piece of advice for the industry on how to more effectively merchandise the product category at hand. By sharing 8th Annual knowledge acquired while working with retailers throughout North America, these vendors help retailers move more product, help producers find outlets for production and help the world by encouraging a more healthful diet. Increasing sales of fruits and vegetables is not only a matter of big pro- MASTERS OF nouncements, such as the Fruits & Veggies — More Matters! program. Sales in general can increase only if sales of specific items increase. That means knowing how to build consumer trial and how to offer the most effective assortment; it MERCHANDISING means knowing how to market things on a day-to-day basis and how to do some out-of-the-box things just to keep consumer interest high. SUPPLEMENT Retailers, please take the time to review this offering carefully. When did you Every once in a while, the opportunity presents itself to do well while also last think about how to increase sales of celery? Or plantains? Or leafy greens? doing good. Such is the case with this, our eigth annual Masters of Merchandis- Here is a chance to think of things in a different way. When did you last really ing supplement. The industry owes a tip of the hat to the collection of industry consider how to best sell bananas — was it when you were a produce department leaders who elected to invest with us in a marketing vehicle that is both promo- manager 10, 20 or 30 years ago? Here is an opportunity to revisit old subjects tional and educational. -
Jorge E. Corredor Platforms, Sensors and Systems
Jorge E. Corredor Coastal Ocean Observing Platforms, Sensors and Systems Coastal Ocean Observing Frontispiece: Tropical Ocean Observing Art courtesy of Mr. Mark Sabino, member of the CariCOOS Board of Directors Jorge E. Corredor Coastal Ocean Observing Platforms, Sensors and Systems Jorge E. Corredor Department of Marine Sciences (retired) University of Puerto Rico Mayagüez, Puerto Rico ISBN 978-3-319-78351-2 ISBN 978-3-319-78352-9 (eBook) https://doi.org/10.1007/978-3-319-78352-9 Library of Congress Control Number: 2018939416 © Springer International Publishing AG, part of Springer Nature 2018, corrected publication 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.