20162016 dot-awards.comdot-awards.com
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Sponsored by: Congratulations to everyone who participated in the 2016 Design of the Times Awards Competition. The entries in each of the eight retail channels – consumer electronics, convenience, drug, home/hardware, mass merchandisers, specialty, sporting goods and supermarket/grocery – have been judged and the winners have been chosen. Here is a list of the gold, silver and bronze winners, plus the prestigious platinum awards and the coveted "Best of the Times" honor. All of these in-store activations were on display in the Design of the Times Gallery on the show floor of the Path to Purchase Expo. JUDGING PROCESS The first round of judging took place on July 14, 2016 in Chicago, IL. Hundreds of entries were evaluated on how well they met the 4C's of Effective In-Store Activation (Command attention; Connect with the shopper; Convey information; and Close the sale) and on how well they met their objective. Each entry was scored on a scale of 1-10 and finalists were chosen based on average points totals. The second round of judging was held Sept. 20, 2016 in the Gallery at the Path to Purchase Expo. The finalist with the top average score in each individual or combined retail channel(s) received platinum status, and the highest overall score was awarded "Best of the Times" for 2016. 2016 DESIGN OF THE TIMES JUDGES Thank you to these executives for their dedication and commitment to the Design of the Times Competition. ACCO Brands Gared Sports Newell Brands Sourcebooks Inc. Gary Lazicki Laura St. George Scott Werner John Donnelly Ahold USA Hudson Mfg. Co. Omron Heathcare Inc. Tectura Designs Gregg Dorazio Dan Lucianek Carol Rae Lucarelli Joe Conrad Michael Weinstock Half Price Books Inc. Pfizer Time Inc. Retail Barilla America Allyson Bradley Chris Beley Ann Anderson Natalia Breuer Innocor Inc. Ann Giambastiani Troy Stratton Charlie Digregorio Dara Incles Deb Piaseczynski Melissa Vest Heather Storms Briggs & Stratton iRobot Corporation Tri City Furniture Carissa Gingras Shannon Randlett Pinnacle Foods Kathy Kilbourn Brown-Forman Corp. Kelly Annis USA Today Jack Link’s Dorothy Englehardt Julie Lynn York Jeff Kjome Bob Duffy Chicago Tribune Charles Parla Prestige Brands Amy Roessner Holdings, Inc. RaMeka Johnson Jarden Corp. Walgreen Co. Andrea Bouwman Michael Anguiano ConAgra Valerie Batrice Jacob Grehn Aaron Newhouse Joseph Brickler Kellogg Co. Purple Wine + Spirits Kevin Freundt Constellation Brands Tiffany Mathews Daniel Bachilla Anne Holubetz Jason Alving Kimberly-Clark David Jaeger Tracy Frisbie Reynolds Consumer Products Breanna Kuhn Lisa Giardina David C. King Church & Dwight Kohler Co. Anastasia Sultanovska Cynthia Manzo SabMiller Sergio Lemus Viviana Barona William Wrigley Jr. Co. Crayola LG Electronics Alexandra Liebler Chris Cunningham Mimi Dixon Rachel Olson Sargento Wilton Industries Del Monte Foods Inc. Loacker USA Cindy Mattingly David Cole Steve Aleksich Crystal Black-Davis Nicole Pavlica Katie Konopka Dell Inc. Allyson Martin Logitech Sashco Inc. Denise Uerz Vivek Vishal Jonathan Johnson Darci Kunard World Kitchen LLC E&J Gallo Winery Mars Chocolate US SC Johnson & Son Inc. Jamie Williamson Rita Finley Susan Barkalow Chris Bennett Jennifer, Hudoba Energizer Holdings Inc. Mead Johnson Nutrition Jennifer Braginton Julie Racana Karen Greenfield Alison Allen Jay Lefforge Melissa Sinclair Gail Taylor Gail McGurgan MillerCoors Monique Mordica WS Badger Co. Enjoy Life Inc. Isabel Villegas Iris Piedmont Joel Warady Alyssa Powell Mondelez International Jenny Roesner Fleischmann Ashleigh Borchers Brigitte Shreiner Emily Schwerin-Whyte Anne Martin Grace Vines
FOR MORE INFORMATION, PLEASE VISIT DOT-AWARDS.COM 2 BEST OF THE TIMES AWARD WINNER ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola
PLATINUM AWARD WINNERS RETAIL CHANNEL ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Convenience** InnerWorkings Mondelez International Sour Patch Kids Floorstand Aisle/Shipper/Pallet - Perm
Mass WestRock Merchandising The Walt Disney Co. Star Wars Millennium Falcon Aisle/Shipper/Pallet - Temp Merchandisers Displays Display
Specialty* Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola
Supermarket/ Menasha Packaging Co. General Mills Old El Paso Publix Full Pallet Aisle/Shipper/Pallet - Temp Grocery
*Includes Specialty, Home/Hardware, Sporting Goods & Consumer Electronics retail channels. **Includes Convenience & Drug retail channels.
3 CONSUMER ELECTRONICS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Gold Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola
Gold Origin Vitamix Vitamix High-Def Blending Best Endcap Buy Endcap
Gold WestRock Merchandising AT&T AT&T Best Buy Display Aisle/Shipper/Pallet - Temp Displays
SIlver DCI Artform Intel The Intel Experience at Best Buy National/Regional In-Store Campaign
SIlver Great Northern Instore Speck Products Speck Best Buy Pallet Display Aisle/Shipper/Pallet - Temp
SIlver Rapid Displays 3D Robotics 3D Robotics Best Buy Endcap Endcap
Bronze Bay Cities Boost Mobile LG Tablet Counter/Shelf Display - Temp
Bronze DARKO Philips Philips Best Buy Norelco Sonicare Display Aisle/Shipper/Pallet - Perm
Bronze Rapid Displays Pebble Pebble Best Buy 4” Inline Counter/Shelf - Perm
Bronze WestRock Merchandising The Walt Disney Co. Star Wars Character Display Aisle/Shipper/Pallet - Temp Displays
CONVENIENCE
AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Gold InnerWorkings Mondelez International Sour Patch Kids Floorstand Aisle/Shipper/Pallet - Perm
Gold Mechtronics PepsiCo Kickstart Freestanding Floor Unit Aisle/Shipper/Pallet - Perm
Gold United Displaycraft Inc. PepsiCo PepsiCo DEWShine Floor Display Aisle/Shipper/Pallet - Perm
Gold Universal Barcel USA Takis Spinner Display Aisle/Shipper/Pallet - Perm
SIlver Phoenix Creative Co. Mondelez International Catch Them While You Can Aisle/Shipper/Pallet - Temp Co-Entrant: Menasha Packaging Co.
SIlver Rapid Displays Oculto Anheuser-Busch Oculto Aisle/Shipper/Pallet - Temp
Bronze Great Northern Instore PepsiCo Kickstart Cooler Merchandiser Aisle/Shipper/Pallet - Temp
4 DRUG AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
SIlver International Paper Retail Global Color Brands Sinful Colors Halloween Étagère Retailer-Specific In-Store Display & Packaging Campaign
SIlver Menasha Packaging Co. Procter & Gamble Gillete Fusion ProShield Family Retailer-Specific In-Store Campaign
SIlver New Dimensions Research Procter & Gamble/Gillette Walgreens/Gillette Venus Power Wing Power Wing Corporation Co-Entrant: PEP Promotions
SIlver WestRock Merchandising Pfizer Consumer Healthcare ChapStick Lip Care Tower Aisle/Shipper/Pallet - Temp Displays
SIlver WestRock Merchandising Procter & Gamble COVERGIRL Walgreens Masters in Aisle/Shipper/Pallet - Temp Displays Makeup Tower
SIlver WestRock Merchandising Pfizer Consumer Healthcare Advil/ThermaCare Endcap Endcap Displays
SIlver WestRock Merchandising Colgate- Palmolive CVS Minions Power Wing Power Wing Displays
Bronze MarketingLab Prestige Brands Clear Eyes Pure Relief Slide Power Wing Co-Entrant: International Down Display Paper & Mers Goodwill Business Services
Bronze MarketingLab Prestige Brands Fiber Choice Flavor Drops Slide Power Wing Co-Entrant: International Down Display Paper & Mers Goodwill Business Services
Bronze Menasha Packaging Co. Coty Canada Rimmel Wonder’Lash Lift Me Up Aisle/Shipper/Pallet - Temp
Bronze Menasha Packaging Co. Coty Canada Rimmel XX-Treme Mascara Launch Aisle/Shipper/Pallet - Temp
Bronze Menasha Packaging Co. Johnson & Johnson Compeed Footcare Family Counter/Shelf Display - Temp
Bronze Menasha Packaging Co. Boots No7 Boots Étagère In-Line/Gondola
Bronze Pratt Display Edgewell Schick Barbershop Floorstand Aisle/Shipper/Pallet - Temp
Bronze Sonoco Display and InComm Rite Aid Holiday Fireplace Gift Aisle/Shipper/Pallet - Temp Packaging Card Merchandiser
Bronze WestRock Merchandising Procter & Gamble Gillette Venus Swirl Counter Unit Counter/Shelf - Perm Displays
5 HOME/HARDWARE AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Gold Design Phase LG Electronics LG Pro-Bake Display Aisle/Shipper/Pallet - Perm
Bronze Catapult Whirlpool (KitchenAid) Shop Like a Cook: KitchenAid In-store National/Regional In-Store P-O-P Program Campaign
Bronze Niven Marketing Ace/Valspar Ace/Valspar Paint Studio Counter/Shelf - Perm
MASS MERCHANDISERS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Gold Greneker Mattel Inc. Thomas & Percy Photo Ops Aisle/Shipper/Pallet - Perm Co-Entrant: Ovation In-Store
Gold InnerWorkings Mondelez International Mondelez Mix & Match Snack Center Aisle/Shipper/Pallet - Perm
Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Big Game Football Helmet Aisle/Shipper/Pallet - Temp Co-Entrant: Catapult
Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Snack Up for Summer Aisle/Shipper/Pallet - Temp Co-Entrant: The Integer Group
Gold Ovation In-Store Mattel Inc. Thomas Play Center Counter/Shelf - Perm
Gold Mars Petcare Mars Petcare Temptations Half Pallet Aisle/Shipper/Pallet - Temp
Gold Pratt Display Edgewell Schick Barbershop Endstand Endcap
Gold WestRock Merchandising The Walt Disney Co. Star Wars Millennium Falcon Display Aisle/Shipper/Pallet - Temp Displays
Gold WestRock Merchandising Colgate-Palmolive Colgate Optic High Impact PDQ Counter/Shelf Display - Temp Displays Co-Entrant: Red Fuse
SIlver Bennett Packaging of URI Marketing Services Walmart Battery Display Aisle/Shipper/Pallet - Temp Kansas City Inc.
SIlver Origin NYX Cosmetics NYX Cosmetics Target Takeover Endcap Endcap
SIlver Pratt Display Procter & Gamble Always Discreet Floorstand Aisle/Shipper/Pallet - Temp
SIlver Rapid Displays Logitech Logitech MX Master Endcap Endcap
SIlver TimBar Packaging & Display RB Airwick Lifescents Half Pallet Aisle/Shipper/Pallet - Temp
SIlver United Displaycraft Inc. Hasbro Hasbro Disney Musicbox Display Counter/Shelf - Perm
SIlver WestRock Merchandising EA Sports Star Wars Battlefront AT/ST Pallet Aisle/Shipper/Pallet - Temp Displays
SIlver WestRock Merchandising Colgate-Palmolive Walmart Interactive Power Toothbrush Counter/Shelf Display - Temp Displays 6 MASS MERCHANDISERS continued AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
SIlver WestRock Merchandising Procter & Gamble Gillette ProShield PDQ Counter/Shelf Display - Temp Displays
SIlver WestRock Merchandising Hasbro Play-Doh Single Can Gravity Feed Power Wing Displays
Bronze Great Northern Instore PepsiCo Pepsi Emoji National Launch National/Regional In-Store Merchandisers Campaign
Bronze IN Marketing Services Tyson Foods Inc. Tyson & Pinnacle One Bowl National/Regional In-Store Co-Entrant: Pinnacle Wonder Program Campaign Foods Inc.
Bronze inMarket Heineken USA Bond + Beacons Heineken’s Spectre Mobile Solution/Activation Mobile Proximity Program
Bronze Johnson & Johnson Johnson & Johnson Johnson & Johnson Launch of Retailer-Specific In-Store Co-Entrant: Menasha Rhinocort: RX-to-OTC Switch Campaign Packaging Co.
Bronze McLean Packaging Crayola Crayola Ultra Clean Markers & Endcap Paper Endcap
Bronze Menasha Packaging Co. Bayer Healthcare Coppertone Endcap Endcap
Bronze OSI Creative JC Penney Nail Bar Aisle/Shipper/Pallet - Perm
Bronze Saatchi & Saatchi X The Coca-Cola Co. Together We Make the Music Endcap Endcap Co-Entrant: TAG Worldwide; Westcott Displays
Bronze The Mars Agency T-Mobile T-Mobile’s Magenta @ Walmart Aisle/Shipper/Pallet - Temp Conversion Llama
Bronze United Displaycraft Inc. Hasbro Hasbro Blade Builder On-Shelf Counter/Shelf - Perm Video Unit
Bronze Universal Talking Rain Sparkling ICE Dispenser Unit Aisle/Shipper/Pallet - Perm
Bronze WestRock Merchandising Hasbro Star Wars BB-8 Replica Counter/Shelf - Perm Displays
Bronze WestRock Merchandising Nestle-Purina Friskies Party Mix HexBug PDQ & Counter/Shelf Display - Temp Displays Package
Bronze WestRock Merchandising Pfizer Consumer Healthcare Advil Bonus & Launch PDQ Counter/Shelf Display - Temp Displays
Bronze WestRock Merchandising Pfizer Consumer Healthcare ChapStick Mystery Flavor PDQ Counter/Shelf Display - Temp Displays
Bronze WestRock Merchandising Procter & Gamble COVERGIRL Target 3-ft Hot Spot Counter/Shelf Display - Temp Displays
Bronze WestRock Merchandising Newell Rubbermaid Target Sharpie, Post-it & Scotch Endcap Endcap Displays Co-Entrant: 3M
Bronze WestRock Merchandising Procter & Gamble COVERGIRL Walmart Star Wars Endcap Endcap Displays 7 SPECIALTY AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Gold Bish Creative Display Proximo Spirits Tin Cup Mountain Whiskey Rail Aisle/Shipper/Pallet - Perm Car Display
Gold Rapid Displays Wendy’s Wendy’s Strawberry Fields Aisle/Shipper/Pallet - Temp Bragger Shroud
SIlver Banfi Vintners Banfi Vintners Casillero del Diablo Coffin Display Counter/Shelf Display - Temp
SIlver Bennett Packaging of Bragi Dash Pallet Display Aisle/Shipper/Pallet - Temp Kansas City Inc.
SIlver Design Phase LG Electronics LG OLED Waterfall Display Aisle/Shipper/Pallet - Perm
SIlver Design Phase Keurig Keurig KOLD Display Endcap
SIlver Great Northern Instore Logitech Logitech PC Gaming & Color Collection Aisle/Shipper/Pallet - Temp Pallet Display
SIlver Great Northern Instore Logitech Logitech Office Depot Endcap Endcap
SIlver Origin EPSON EPSON EcoTank Staples Endcap Endcap
SIlver Origin NYX Cosmetics NYX Cosmetics Beauty Bar Ulta Endcap Endcap
SIlver Mars Petcare Mars Petcare Greenies Half Pallet Aisle/Shipper/Pallet - Temp
SIlver Rapid Displays Wendy’s Wendy’s Core Salad 3D Bragger Shroud Aisle/Shipper/Pallet - Temp
SIlver Synsor Fluke Fluke Clamp Meter Merchandising Counter/Shelf - Perm Interactive Display
SIlver The Display Connection Inc. Jakks Pacific Hulk Smash Interactive Diorama Counter/Shelf - Perm
SIlver TL/NY Anhueser-Busch Budweiser Holiday Activation National/Regional In-Store Campaign
SIlver United Displaycraft Inc. Nature’s Variety Nature’s Variety Floor Display Aisle/Shipper/Pallet - Perm
Bronze Constellation Brands Constellation Brands Ravage Six-Foot Knight Aisle/Shipper/Pallet - Temp Co-Entrant: Global Marketing Group
Bronze DARKO Fisher-Price Imaginext Ultra T-Rex Interactive Display/Kiosk
Bronze Great Northern Instore Logitech Logitech Office Depot Pallet Display Aisle/Shipper/Pallet - Temp
Bronze InStore Innovation Group Bayer Animal Health Petco Front-of-Store Display Aisle/Shipper/Pallet - Temp Co-Entrant: GHG - Greyhealth Group
Bronze International Paper Retail Mayborn Group - Tommee Tommee Tippee Ultra Babies-R-Us Retailer-Specific In-Store Display & Packaging Tippee Endcap Campaign
Bronze MarketingLab Phillips Distilling Cabrito Day of the Dead Aisle/Shipper/Pallet - Temp
Bronze Origin Microsoft XBOX ONE Accessories Gamestop Aisle/Shipper/Pallet - Temp Shipper Program
Bronze United Displaycraft Inc. Davidoff of Geneva, USA Davidoff Camacho American Counter/Shelf - Perm Barrel-Aged Counter Display
8 SPORTING GOODS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
SIlver Sonoco Display and Thermacell Repellents Inc. Thermacell Mobile Floor Display Aisle/Shipper/Pallet - Perm Packaging
Bronze OSI Creative QALO Silicone Ring Modular Display Aisle/Shipper/Pallet - Perm
Bronze Universal Bear Archery Bear Archery Crossbow Display Aisle/Shipper/Pallet - Perm
SUPERMARKET/GROCERY AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
Gold Eastwest Marketing Group Mondelez International Nabisco Bring Home the Holidays Aisle/Shipper/Pallet - Temp Co-Entrant: Ideal
Gold Great Northern Instore Mattel Inc. Hot Wheels Make It Epic Dump Bin Aisle/Shipper/Pallet - Temp
Gold Great Northern Instore PepsiCo Pepsi Super Bowl 50 Spanner/ Aisle/Shipper/Pallet - Temp Merchandiser
Gold International Paper Retail Avocados from Mexico Inc. AFM Guac Nation Molcajete Bowl Bin Aisle/Shipper/Pallet - Temp Display & Packaging
Gold The Coca-Cola Co. The Coca-Cola Co. Coca-Cola Iconic Endcap Endcap Co-Entrant: Albertsons Companies
Gold Menasha Packaging Co. General Mills Old El Paso Publix Full Pallet Aisle/Shipper/Pallet - Temp
Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Milk Carton Display Aisle/Shipper/Pallet - Temp
Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Toaster Display Aisle/Shipper/Pallet - Temp
Gold Mondelez International Mondelez International Chewy Candy Floor Stand Aisle/Shipper/Pallet - Temp
Gold The Integer Group MillerCoors Redd’s Apple Ale Apple Floor Display Aisle/Shipper/Pallet - Perm Co-Entrants: Madden Communications
Gold The Integer Group Procter & Gamble Febreze Air Effects & Car Spring Aisle/Shipper/Pallet - Temp Half Pallet
SIlver Ahold USA Ahold USA Ahold Low Price In-Store Activation Retailer-Specific In-Store Campaign Campaign
SIlver Barrows Global Vita Coco Grill Floorstand Aisle/Shipper/Pallet - Temp
SIlver Catapult The Kellogg Co. Cheez-It Hoops Munch Mania National/Regional In-Store Campaign
SIlver Eastwest Marketing Group Mondelez International Teddy Grahams Hutch Aisle/Shipper/Pallet - Temp Co-Entrant: Menasha Packaging Co.
SIlver ibotta Inc. Anheuser-Busch Anheuser-Busch Summer Grilling National/Regional In-Store Co-Entrant: The Clorox Co.; Campaign Smithfield 9 SUPERMARKET/GROCERY continued AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC
SIlver Menasha Packaging Co. The Hershey Co. Hershey’s Kisses Deluxe Floorstand Aisle/Shipper/Pallet - Temp
SIlver Moet Hennessy USA Moet Hennessy USA Belvedere & Spectre 007 Luxury National/Regional In-Store Co-Entrant: Lizal Inc. Shopper Solution Campaign
SIlver Mars Petcare Mars Petcare Pedigree Dentastix Treat Display Aisle/Shipper/Pallet - Temp
SIlver Pratt Display Procter & Gamble Cascade Floorstand Aisle/Shipper/Pallet - Temp
SIlver Rapid Displays PepsiCo Pepsi Baseball Batter Case Man Aisle/Shipper/Pallet - Temp
SIlver Rapid Displays Yellow Tail Yellow Tail Kangaroo Topper Signs
SIlver United Displaycraft Inc. PepsiCo Pure Leaf Tea House Endcap Endcap
SIlver Universal PepsiCo Mountain Dew Mix & Match Endcap Media Endcap
SIlver WestRock Merchandising Chattem Inc. ACT Kids Skinny Tower Aisle/Shipper/Pallet - Temp Displays
Bronze Organic Valley Organic Valley Your Life. Your Fuel. Bike Sweepstakes Aisle/Shipper/Pallet - Temp Co-Entrant: Great Northern Instore
Bronze The Coca-Cola Company The Coca-Cola Co. Diet Coke It’s Mine Contour Bottle Aisle/Shipper/Pallet - Temp Co-Entrant: International Flank Hutch Paper
Bronze The Integer Group Starbucks Coffee Co. Starbucks Hot Cocoa Campaign Packaging Co-Entrant: Great Northern Instore
Bronze TimBar Packaging & Display Church & Dwight First Response Pro Wing Power Wing
Bronze WestRock Merchandising Procter & Gamble COVERGIRL Spring Looks Power Wing Power Wing Displays
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