DOCSLIB.ORG

P a T H T O P U R C H A

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
P a T H T O P U R C H A PATH TO PURCHASE p2pi.or GLOSSARY2017 g Unlimited Advantage Want more power? Receive key insights, end-to-end expertise, and leading-edge ideas. Your new solutions from Menasha give you an unlimited advantage. Drive to retail success while boosting your bottom line and minimizing costs. Let’s get racing! 800.232.0473 | menasha.com p2pi.org Menasha, the industry’s largest independent, retail-focused packaging and merchandising solutions provider, is proud to sponsor the 2017 Path to Purchase Glossary, one of the cornerstones of P2PI’s industry education efforts. In this sixth edition Glossary, you’ll find nearly 800 shopper marketing-related terms and visuals drawn from the ever-evolving Peter Breen disciplines of merchandising, consumer and trade promotion, digital marketing, packaging, e-commerce, P-O-P, advertising, research and store design. The Path to Purchase Institute’s editors compile and write all the entries after fielding suggestions* from the Institute’s brand, retailer, agency and solution provider members. In addition to this print version, the 2017 Glossary will be accessible on the Tim Binder Path to Purchase Institute’s websites at www.p2pi.org/glossary and www.shoppermarketingmag.com. It also will become part of the “Shopper Marketing App,” which can be downloaded at either www.apple.com/itunes or https://play.google.com/store. Menasha supports initiatives like the Path to Purchase Glossary because information sharing and personal connections are foundational to good customer Patrycja relationships. We do indeed measure our success by our customers’ success, and Malinowska can do so because of a heritage that’s built on: • Innovative branding and “design that sells” capabilities, driven by an unmatched understanding of the retail sector; • A level of experience that enables us to collaborate at the highest levels of the world’s leading retailers and CPG companies; • A proven personalized service methodology that develops efficient, sustainable Samantha offerings designed to meet each customer’s specific goals; and Nelson • A commitment to “Go Beyond” the expected and deliver the greatest measurable value across the entire integrated merchandising supply chain. On behalf of everyone at Menasha, we hope you’ll keep the 2017 Glossary handy and use it, share it and even critique it – but above all, we hope you’ll learn from it. Michael K. Waite Cyndi Loza President Menasha Packaging * To suggest a term, visit www.p2pi.org/glossary-request Charlie PATH TO PURCHASE GLOSSARY Menchaca Executive Chairman Writers Alan Glass, [email protected] Peter Breen, Tim Binder, Patrycja Malinowska, President & CEO Samantha Nelson, Cyndi Loza, Peter Hoyt, [email protected] Charlie Menchaca, Ben Ross , William Schober Chief Customer Officer Underwriter Ned Bardic, [email protected] Menasha Chief Digital Officer Art Director Ben Ross Joel Hughes, [email protected] Sonja Lundquist Chief Operating Officer Managing Director, Platforms & Publishing Korry Stagnito, Albert Guffanti, [email protected] [email protected] Director — Associate Publisher Chief Financial Officer Craig Hitchcock, [email protected] Chris Stark, [email protected] Director — Associate Publisher William Rich Zelvin, [email protected] Schober 6 PATH TO PURCHASE GLOSSARY 1-D BAR CODE ACCELERATED PURCHASE A one-dimensional represen- A specific goal set by a brand tation of data, such as a UPC to have shoppers and retail- (“universal product code”). ers buy a product faster than expected or planned for. 2-D BAR CODE A two-dimensional represen- ACCENT LIGHTING tation of data in a geometric A touch of lighting that is used pattern that is easy for mobile to emphasize part of a shopper phone cameras to read. Code marketing display. types include QR (“quick re- sponse”) and Data Matrix. ACCEPTABLE PRICE RANGE 3PL Product prices that buyers and the retailer is not involved in A Third Party Logistics Pro- shoppers are willing to pay. development but simply ac- vider (3PL) provides outsourced cepts the product manufac- (“third party”) logistics for vari- ACCEPTANCE turer’s program. ous supply chain management The retailer’s agreement to functions such as transporta- support a manufacturer’s mar- ACCRUAL tion, warehousing and/or inven- keting program. Promotional allowances ac- tory management. cumulated by manufacturers ACCOUNT OPENER or suppliers for their retail or A premium or incentive of- wholesale customers. Typically A fered to a prospective buyer calculated as a percentage of A-BOARD to secure purchase. The term the product invoice price. is used most commonly in the A sign in which two sides are financial services industry. joined at the top by a cross ACCRUAL FUND brace to form an “A” shape. Promotional payments that ACCOUNT-SPECIFIC Often used at curbsides or build up over time based on PROMOTION outside store entrances. purchase volume and can be Marketing activity that’s cus- “redeemed” in a future period. tomized by a product manu- A-FRAME facturer for a specific retail A style of display in which the ACH partner. Typically used in refer- structure forms the shape of Automated Clearing House. ence to campaigns in which an “A.” ABOVE THE FOLD The content at the top of a webpage that’s visible with- out scrolling down. A term borrowed from newspapers, where the most important sto- ries are at the top of a broad- sheet above the spot where the page folds in half. ABOVE-THE-LINE ADVERTISING Any form of advertising for which a commission or fee is paid to a recognized advertis- ing agency operating on behalf of a client. The term most com- monly refers to mass media advertising through television, ACTION ALLEY radio and print; it also is used A store’s main thoroughfare, often the first sales area that shoppers to compare brand-building ad- see upon entering, and considered to be prime real estate for pro- vertising strategies with sales- motional merchandising. Originally used to denote Walmart’s power driving promotional tactics, or aisles, the term is now often used generally. The alleys, in general, below-the-line advertising. can be found up front, near checkout, or in the back of the store. PATH TO PURCHASE GLOSSARY 7 ADJACENCIES ADVERTISING SPECIALTY Product catego- Inexpensive branded toys or ries on-shelf or gifts such as key rings, pens, product depart- T-shirts, etc., used as premiums. ments located Less commonly referred to as next to each “advertising novelty.” other within a retail store. ADVERTISING SUBSTANTIATION A Federal Trade Commis- sion regulation that requires advertisers to document claims made in ads. ACRYLICS AD REPRINT HOLDER ADVERTISING WEIGHT Very popular display material A frame or other device used The amount of media advertis- because it has half the weight to encase reprints of circular ing supporting a brand over a of glass but can withstand four pages or other advertisements. particular time period, usu- times the impact. It resists most These are typically displayed ally measured in gross rating cleaning agents. While it can be on tabletops or stanchions. points. See GRP. scratched, polishing can remove marks. Common uses in P-O-P: AD SLICK jewelry cases, lenses, edge-lit ac- ADVERTISING/MARKETING Product or promotion graphics EFFECTIVENESS cents and faux glass shelves. provided by marketers to retail- An assessment of the impact ers or publishers for reproduc- made by a marketing program, ACTION AISLE tion in ads. measured by sales lift, brand A store aisle in which promo- awareness levels and various tional items are displayed. Also ADAPTIVE SELLING other parameters. referred to as a “power aisle.” A practice that encourages salespeople to alter their in- ADVOCACY ADVERTISING ACTIVATION teraction with the customer Ads supporting or opposing a (1) The implementation or ex- based on the nature of the sell- social or political issue. ecution of a marketing plan. (2) ing situation. A purchase action taken by a shopper that’s triggered by an ADD-ON in-store marketing activity (dis- Additional, secondary mer- play, discount, sign, promotion, chandise that can be included impulse, etc.). (3) The transla- in a sale. tion of shopper insights into actionable marketing activity. ADI An acronym for “area of domi- ACTUAL WEEKLY REACH nant influence,” which defines The number of people, con- designated market areas based firmed by audit, reached on media coverage. through marketing activity. ADVANCED PREMIUM ACV (ALL COMMODITY An up-front reward or take- VOLUME) away presented to a new AFFIDAVIT The total annual dollar volume customer as a means of gen- Legitimate proof of posting by in a given geography expressed erating goodwill and enticing the vendor that the advertiser’s as a percentage (or share) of the future purchases. message ran as scheduled. total market for that commodity. ADVERTISED BRAND AFFILIATED CHAIN AD IMPRESSIONS A nationally advertised brand. A group of non-competing Historically used in TV and other stores operating under an al- mass media to express the num- ADVERTISING ALLOWANCE liance to benefit from volume ber of viewers exposed to an A payment made by the purchasing or to gain exclusive advertising vehicle (one impres- product manufacturer to the territorial rights to market cer- sion equals one view). “Unique retailer in exchange for deliver- tain products. impressions” factors out multiple ing advertising opportunities to views by the same people. a specific product or brand. 8 PATH TO PURCHASE GLOSSARY AIR RIGHT AISLE VIOLATOR DISPLAY A sign hanging perpendicu- A display lar to the shelf on which it is hanging attached, thereby sticking out above shop- into (“violating”) the aisle. Most pers and commonly used to identify product. rectangular signs that span more than one shelf width. ALIGNMENT The practice of visually group- ing store elements in a harmo- nious way. AFFILIATED RETAILER AISLE A retailer participating in an A store corridor, flanked by fix- ALL COMMODITY VOLUME affiliated chain, or a retailer tures carrying shelves of product.
Load more

Recommended publications
  • Marketing Strategy
    Marketing strategy From Wikipedia, the free encyclopedia Jump to: navigation, search This article may need to be rewritten entirely to comply with Wikipedia's quality standards. You can help. The discussion page may contain suggestions. (May 2009) Marketing Key concepts Product Pricing Distribution Service Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance Promotional content Advertising Branding Underwriting Direct marketing Personal Sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Premiums Prizes Promotional media Printing Publication Broadcasting Out-of-home Internet marketing Point of sale Promotional merchandise Digital marketing In-game In-store demonstration Word-of-mouth marketing Brand Ambassador Drip Marketing This box: view · talk · edit Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.[1] Contents [hide] y 1 Developing a marketing strategy y 2 Types of strategies y 3 Strategic models y 4 Real-life marketing y 5 See also y 6 References y 7 Further reading [edit] Developing a marketing strategy This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (June 2008) Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.[2] Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year.
    [Show full text]
  • Product Placement
    Product placement From Wikipedia, the free encyclopedia Jump to: navigation, search Marketing Key concepts Product Pricing Distribution Service Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance Promotional content Advertising Branding Underwriting Direct marketing Personal Sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Premiums Prizes Promotional media Printing Publication Broadcasting Out-of-home Internet marketing Point of sale Promotional merchandise Digital marketing In-game In-store demonstration Word-of-mouth marketing Brand Ambassador Drip Marketing This box: view · talk · edit Product placement, or embedded marketing,[1][2][3][4] is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'²product placement²with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific
    [Show full text]
  • State of the Media Q3 2011
    THE STATE OF THE MEDIA Q3 2011 2 Source: Nielsen MOBILE CONSUMERS KEY FINDINGS: are social, always connected, and rely on their phones more than ever before. • The majority of 25–34 and 18–24 year olds now own smartphones According to Nielsen’s monthly survey of 25,000 mobile consumers (which (64% and 53% respectively) and they have led in smartphone penetration translates to 300,000 each year), 44 percent of U.S. mobile subscribers compared to other age groups since 2009. now own a smartphone device, compared to 18 percent just two years ago, • Apple is the top smartphone manufacturer in the U.S. with 28.6 percent of and these advanced devices are changing the way consumers interact with the smartphone market, and Android is the most favored operating system their phones. by manufacturers, with the largest share of the smartphone market at 44 percent. • The number of smartphone subscribers using the mobile Internet has • 83 percent of all smartphone application downloaders use Android grown 45 percent since 2010 or Apple iOS smartphone devices and they mostly discover apps by • This quarter, 26.3 million mobile consumers viewed mobile video searching the top app stores and relying on recommendations. • The majority of smartphone owners (62%) have downloaded apps on • Application usage varies by age on the Android platform—older their devices and games are the top application category used in the past generations like games, such as Angry Birds, and rely on their mobile 30 days devices for productivity (e.g. Google properties). Younger folks will use entertainment apps with social dimensions (e.g.
    [Show full text]
  • DRIVELINE RETAIL SOLUTIONS Confidential
    DRIVELINE RETAIL MERCHANDISING IN-STORE INSTRUCTIONS Confidential-LI Client: Multiple Retailer & Number of Stores: DG / 12,545 Stores Project: Holiday Air Care Endcap Set-Up (Nov MAG) In-store, Plan Prep & Reporting Time: 60 minutes Project #: 1025502 Field Support Hotline: 1-888-824-7505, Ext. 6 Dates: 10/24/16 – 10/28/16 Product Line & Dept: Holiday Air Care Project Materials: On the Web Shipped to the Store . In-Store . Six (6) green shelf strips from the November Guide Strips packet for the Holiday Air Care Instructions 2 Endcap – shipped in the 10/4 DG Fulfillment . Letter of . Adhesive price labels for the Holiday Air Care Endcap 2 from the “Monthly Activity Guide Authorization Labels November 2016 – Part 1 – October 28 – W39/November 4 – W40” packet – shipped in the 10/4 DG Fulfillment . “Febreze Headers” package containing (2) signs – shipped in the 10/18 DG Fulfillment . Eight (8) Holiday Air Care PDQ Trays - These were shipped through the DG DCs and labeled “Hold for Driveline Air Care” Objective: Set up the new Holiday Air Care Endcap per the November Monthly Activity Guide In-Store Tasks: Step 1: Locate Materials 1. Work with the MOD to locate the following items: A. Six (6) green shelf strips from the November Guide Strips packet for the Holiday Air Care 2 Endcap – shipped in the 10/4 DG Fulfillment B. Adhesive price labels for the Holiday Air Care Endcap 2 from the “Monthly Activity Guide Labels November 2016 – Part 1 – October 28 – W39/November 4 – W40” packet – shipped in the 10/4 DG Fulfillment C.
    [Show full text]
  • Retail / Merchandising
    Retail / Merchandising Area Buying/Purchasing Product development Planning and allocation Global sourcing Employers Discount stores Department stores Mass merchants Specialty stores (e.g., grocery, clothing, electronics, health and personal care, sporting goods, building materials and garden supply, furniture and home furnishings, etc.) Online retailers Strategies Obtain sales and retail experience through part-time jobs and internships. Supplement curriculum with business courses as some employers prefer it and others require it. Develop organizational skills and attention to detail to monitor inventory and compare products, prices, and markets. Forecasting skills are expected as buyers select merchandise that may sell six months later. Acquire analytical and mathematical skills to operate within a budget and to evaluate sales data including competitors’. Build excellent interpersonal and communication skills for negotiating with vendors. Prepare to work under pressure and exhibit good judgment and decisiveness. Be prepared to travel frequently in order to visit fashion and trade shows and industry conferences to search for new merchandise. Overtime is generally required. Expect to work with overseas suppliers. Knowledge of languages, customs, and cultures will be helpful. Exhibit a competitive drive with the understanding that a buyer’s goal is to beat the sales and profit records of the previous year. Be prepared to begin as a buyer trainee. Training periods can range from 1 to 5 years. Area Management/Administration Corporate Regional Store Store assistant Store department Employers Discount stores Department stores Mass merchants Specialty stores (e.g., grocery, clothing, electronics, health and personal care, sporting goods, building materials and garden supply, furniture and home furnishings, etc.) Online retailers Strategies Seek retail experience through internships or part-time jobs.
    [Show full text]
  • Retail Marketing Strategies: Need for a Relook with Changing Preferences of Consumers Towards Retail Formats
    International Journal of Retail Management & Research (IJRMR) ISSN 2277-4750 Vol.2, Issue 4 Dec 17-30 © TJPRC Pvt. Ltd., RETAIL MARKETING STRATEGIES: NEED FOR A RELOOK WITH CHANGING PREFERENCES OF CONSUMERS TOWARDS RETAIL FORMATS 1DEEPIKA JHAMB & 2RAVI KIRAN 1Research Scholar & Teaching Associate School of Management & Social Sciences,Thapar University, Patiala, India 2Professor & HOD School of Management & Social Sciences, Thapar University, Patiala, India ABSTRACT The recent interest in ``marketing strategies'' has, increased the attention given to temporal shift in store formats i.e. malls, hyper/supermarkets, specialty stores, department stores, discount stores and convenience stores. Following a brief review, this paper seeks to explore the important marketing strategies of retailers and the implementation of these marketing strategies by emerging retail formats for enhancing their sales. Further, the study helps in designing a framework for important marketing strategies of retailers and the choice of these strategies by emerging retail formats. The findings of the paper reveal that the retention strategies, promotional strategies, growth and improvement strategies, pricing strategies and competitive strategies are the important marketing strategies of retailers and play an important role in enhancing the sales of retail formats. KEYWORDS: Pricing, Promotion, Retention, Growth, Competitive, Strategies, Retail Formats INTRODUCTION In the ever-changing globalized and liberalized world of retailing, competition becomes the major organizational principle of marketing activities. In this dynamic business environment, consumer behavior, trends and issues of retailing are undergoing a sea change. This demands marketing approaches to be altered accordingly. Thus all retail formats are challenged to formulate marketing strategies that will ensure them of achieving competitive advantage over other competing formats.
    [Show full text]
  • Supply Chain Packaging Guide
    Secondary Packaging Supply Chain Standards July 7, 2021 Business Confidential | ©2021 Walmart Stores, Inc. 177 // 338 Secondary Packaging Supply Chain Standards - Update Summary These standards have included multiple clarifications of what is required and what is NOT ALLOWED. These changes have been updated throughout the published standards to provide clarity to suppliers. The pages have been reorganized to provide a better flow. PAGE 2021 UPDATES Changes to Supply Chain Standards 185 SQEP Phase 2 and Phase 3 Defect Description/Definitions Added 202 General Case Markings Updated for Dates, Unprocessed Meats, and Cylindrical Items 210-213 Updated Pallet Standards 218 Update "Palletized Shipments" to "Unitized Shipments" 227 Add Inbound Appointment Scheduling Standard 228 Update TV Test Standards 235-237 Add Direct Store Delivery (DSD) aka Direct To Store (DTS) Standards 239 Update SIOC Standards 240 Add eCommerce Product Specific Requirement Standards 241-244 Add Drop Ship Vendor (DSV) Standards 268 Add Jewelry Distribution Center Standards 269-271 Add Optical Distribution Center Standards 275 Add Goods Not For Resale (GNFR) Standards 277-278 Update Meat/Poultry/Seafood Case and Pallet Label Standards 284 Add HACCP Pallet Placard for GCC Shipments 311-312 Add Frozen Seafood Carton Marking Requirements Appendix D Update Receiving Pulp Temperature Range Business Confidential | © 2021 Walmart Stores, Inc. The examples shown are for reference only. Supply Chain Standards 178 // 338 Table of Contents Supply Chain Stretch Wrap . 219 Produce Shipments . 280 Contact Information . 179 Trailer Loading . 220 Automated Grocery Handling . 281 Walmart Retail Link Resources . 180 Trailer Measurements. 221 Grocery Import Distribution Center (GIDC) . 282 Walmart Distribution Center Overview .
    [Show full text]
  • Download the Branded Merchandise One Pager
    Branded Merchandise Associating the right promotional product with your brand makes a Lasting Impression, Motivates Action and Drives Purchase – more effectively than many types of media advertising. Upon A Client Receiving A Promotional Product: MERCURY IS A MEMBER POINT OF DIFFERENCE ● We Protect Your Brand Our merchandise philosophy is more than just product selection…it’s creating an event…generating excitement…solving a problem…supporting a marketing initiative…leaving a lasting impression. ● We proactively bring promotional merchandise ideas that help save time, spend, and your piece of mind. ● Our team will deliver superior service and become a strategic resource helping you solve problems ● We care about one thing above all else: Making our clients more successful. SERVICE CAPABILITIES Branded Merchandise Custom Design & Packaging Branding the Future We create brand experiences through one of the most powerful forms of marketing…Branded Merchandise ● Promotional Products, Apparel, Premiums, Gifts & Awards ● Trade Show, Event Merchandise, New Product Launches ● Training, Recognition, Eco-Friendly & USA-Made Products ● Smart Merchandise Solutions & Custom Ideas ● Global Sourcing & International Partners ● Online, On-Demand or Inventory Programs Event Marketing & Support Account Management At Your Service - our brand masters are some of the most in- demand personalities in the business. Their talent, product expertise, insight and passion for branding is why some of the worlds top brands trust Mercury to manage their merchandise.
    [Show full text]
  • Vendor Authorization
    Vendor Authorization To: Store Managers From: Space Planning Date: September 2016 This letter is to inform Dollar General Store Management that the Driveline Retail Merchandising Representative presenting this letter is authorized to take the following actions in your store between September 26th and October 7th: Hi, my name is _______________________________________________. I am your Driveline Rep. (Driveline Rep – print your first and last name) Today is _______________ (day & date) and the time is __________________. Holiday Air Care Endcap Set-Up (October MAG): Driveline Responsibilities: Work with the MOD to locate the following items: o Header Sign, shelf strips, & adhesive price labels from the 8/30 fulfillment: . One (1) “Glade Endcap Header” package containing the header sign . Six (6) shelf strips from the October Guide Strips packet for the Holiday Air Care Endcap . Adhesive price labels for the Holiday Air Care Endcap from the “Monthly Activity Guide Labels October 2016 – Part 1 – September 30 – W35/October 7 – W36” packet o Six (6) Holiday Air Care PDQ Trays . These were all shipped through the DG DCs and labeled “Hold for Driveline Air Care Displays” Work with the MOD to determine the correct endcap location per the store layout information provided below and in the October Monthly Activity Guide. This endcap is labeled “M CLEAN B: HOLIDAY AIR CARE” in the October MAG. M Clean B: Holiday Air Care Location by Store Format – October MAG The locations noted below are prototypical only. Work with the Manager for actual placement.
    [Show full text]
  • Jorge E. Corredor Platforms, Sensors and Systems
    Jorge E. Corredor Coastal Ocean Observing Platforms, Sensors and Systems Coastal Ocean Observing Frontispiece: Tropical Ocean Observing Art courtesy of Mr. Mark Sabino, member of the CariCOOS Board of Directors Jorge E. Corredor Coastal Ocean Observing Platforms, Sensors and Systems Jorge E. Corredor Department of Marine Sciences (retired) University of Puerto Rico Mayagüez, Puerto Rico ISBN 978-3-319-78351-2 ISBN 978-3-319-78352-9 (eBook) https://doi.org/10.1007/978-3-319-78352-9 Library of Congress Control Number: 2018939416 © Springer International Publishing AG, part of Springer Nature 2018, corrected publication 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made.
    [Show full text]
  • Tobacco Is a Filthy Weed and from the Devil Doth Proceed: a Study of the Government's Efforts to Regulate Smoking on the Silver Screen Jason Edward Lavender
    Hastings Communications and Entertainment Law Journal Volume 21 | Number 1 Article 5 1-1-1998 Tobacco is a Filthy Weed and from the Devil Doth Proceed: A Study of the Government's Efforts to Regulate Smoking on the Silver Screen Jason Edward Lavender Follow this and additional works at: https://repository.uchastings.edu/ hastings_comm_ent_law_journal Part of the Communications Law Commons, Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation Jason Edward Lavender, Tobacco is a Filthy Weed and from the Devil Doth Proceed: A Study of the Government's Efforts to Regulate Smoking on the Silver Screen, 21 Hastings Comm. & Ent. L.J. 205 (1998). Available at: https://repository.uchastings.edu/hastings_comm_ent_law_journal/vol21/iss1/5 This Note is brought to you for free and open access by the Law Journals at UC Hastings Scholarship Repository. It has been accepted for inclusion in Hastings Communications and Entertainment Law Journal by an authorized editor of UC Hastings Scholarship Repository. For more information, please contact [email protected]. "Tobacco is a Filthy Weed and from the Devil Doth Proceed": A Study of the Government's Efforts to Regulate Smoking on the Silver Screen by JASON EDWARD LAVENDER* I. Background ...................................................... 209 A. The Commercial Speech Doctrine ................ 209 1. The M otive Test ....................................... 209 2. The Content Test ..................................... 210 3. The Modem Commercial Speech Test: CentralHudson's 4-Part Test ................... 212 4. Strengthening the Third Prong of the CentralHudson Test .......................... 214 B. The Decline of the Central H udson Test? ....................... .. ... .. .. .. .. .. .. .. .. .. 215 1. 44 Liquormart v. Rhode Island.................. 215 2. The Influence of the Special Care D octrine ..........................................
    [Show full text]
  • Coercion and Harassment at the Door – Energy Marketing in Victoria
    Coercion and harassment at the door Consumer experiences with energy direct marketers A report by Consumer Action Law Centre and the Financial & Consumer Rights Council November 2007 Coercion and harassment at the door Consumer Experiences with energy direct marketers Consumer Action Law Centre This paper has been funded by the National Electricity Consumers Advocacy Panel (Advocacy Panel) (90%) and the Consumer Utilities Advocacy Centre (CUAC) (10%) and we would like to take this opportunity to thank them for their support. The views and interpretations expressed in this paper are those of Consumer Action and FCRC and do not represent the views of the Advocacy Panel or CUAC. This paper is © Consumer Action and FCRC 2007. It may be reproduced for non-commercial purposes in whole or in part, so long as the original meaning is retained and Consumer Action and FCRC are acknowledged. Consumer Action Law Centre Ltd Financial & Consumer Rights Council ABN 37 120 046 484 ABN 89 498 543 075 Level 7, 459 Little Collins Street Level 1, 247-257 Flinders Lane Melbourne VIC 3000 Melbourne VIC 3000 Phone: 03 9670 5088 Phone: 03 9663 2000 Fax: 03 9629 6898 Email: [email protected] www.consumeraction.org.au www.fcrc.org.au - ii - Coercion and harassment at the door Consumer Experiences with energy direct marketers Consumer Action Law Centre Acknowledgments Thank you to People First – Total Solutions for their assistance with collecting and collating the case studies which were essential to this project. In addition, thank you to the following financial counselling agencies for the generous gift of their time in sharing the stories of their clients.
    [Show full text]