The British Promotional Merchandise Association Research 2018 Research Conducted at Marketing Week Live 2018 and B2B Marketing Expo 2018

The British Promotional Merchandise Association Research 2018 Research conducted at Marketing Week Live 2018 and B2B Marketing Expo 2018. 291 qualiﬁed face to face questionnaires ﬁlled out with professional buyers of promotional products. British Promotional Merchandise Association What roles do people hold that took part in our survey? BUSINESS DEVELOPMENT MANAGER MARKETING EXECUTIVE HEAD OF MARKETING ACCOUNT MANAGER PROJECT MANAGER DIGITAL MARKETER BRAND MANAGER DIRECTOR CEO OWNER MANAGING DIRECTOR MARKETING MANAGER SALES & MARKETING DIRECTOR British Promotional Merchandise Association What is your annual spend on Promotional Merchandise? 50k + 10% 20k - 50k 36.5% 13% Up to 5k 40.5% 5k - 20k British Promotional Merchandise Association How do you currently use promotional merchandise? Tradeshow Giveaway 32% Customer Engagement 26% Sales Incentive 23% Employee Engagement 13% Other 6% British Promotional Merchandise Association Where would you look for a new promotional merchandise supplier? Google 55% Trade Exhibition 29% Direct Mailing Catalogue 13% Other 3% British Promotional Merchandise Association The important factors when purchasing promotional merchandise products. 1400 1200 1222 1221 1188 1165 1000 1154 1143 1110 1096 1036 998 800 600 400 200 0 LEAD PRICE TIME PRODUCT PRODUCT PRODUCT PRODUCT PROJECT CAMPAIGN DURABILITY USEFULNESS RELEVANCE TO UNIQUENESS CONVENIENCE COMPLIANCE THROUGHOUT COMMUNICATION ENVIRONMENTAL *Respondents were asked to score answers in order of importance total amount out of 1,450 per column. British Promotional Merchandise Association Do you research what product would be suitable for your purpose before purchase? No Answer 11% No 18% 71% Yes British Promotional Merchandise Association Do you expect or appreciate creative input from your promotional merchandise provider? Yes 77% No 23% British Promotional Merchandise Association Have you ever had an effective promotional product you’ve kept for a long time? No 22% 78% Yes British Promotional Merchandise Association Effective promotional products that are kept for a long time. 16 16 QUANTITY14 15 12 10 10 8 9 8 6 7 5 5 4 4 4 2 0 USB PENS TOY PHONE MUGS CUDDLY THERMAL CHARGER HOLDERS NOTEBOOK CUPS/MUGS POWERBANKS QUALITY PENS *Results are out of 83 responses. EXECUTIVE/HIGH END British Promotional Merchandise Association Has the news about the environmental impact of plastics influenced your future decision on purchasing plastic promotional products? 38% No Yes 58% 4% No Answer British Promotional Merchandise Association What type of alternative product will you be looking for? Non Plastic Card/Paper 5% 6% Reusable 8% 32% Recyclable 10% Wood 10% Eco/Environmentally Biodegradable 29% Friendly British Promotional Merchandise Association Do you have a regular promotional merchandise supplier? Yes 44% 56% No British Promotional Merchandise Association What keeps them loyal to you? HIGH QUALITY CUSTOMER SERVICE ABILITY TO DELIVER BRILLIANT SERVICE CONVENIENCE CONTRACT PRICE RELIABILITY LOYALTY SCHEME DISCOUNT & OFFERS QUALITY OF PRODUCTS British Promotional Merchandise Association What annoys you when purchasing promotional products? Cheap Looking Pushed/Harassed 7.5% 7.5% Too Many Emails Poor Quality 14% 55% 16% Lack of Innovation British Promotional Merchandise Association Does your company use a tender process for large contracts? No Answer 13% No 16% 40% Yes 31% Don’t Know British Promotional Merchandise Association Would you recognise the BPMA logo? Yes 56% 44% No British Promotional Merchandise Association.

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