The Year with a Bang
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2019-2020 Annual Report Publicity Center & CWU Hype Wildcats Belong Here
CENTRAL WASHINGTON UNIVERSITY Publicity Center & CWU Hype www.cwu.edu/publicity • www.cwuhype.com • @cwuhype executive summary at a glance The Publicity Center is a creative communications agency that employs CWU 330+ students in a learning laboratory student training environment. creative marketing projects completed Our purpose is to help cultivate a sense and Graphic Design place of belonging for students. We do this by offering creative services to promote events, 100+ programs, and services; building connections Feature & News Writing through our student-centered CWU Hype digital ads produced team; and serving as a partner in engagement Social Media and retention efforts. 324/19/13 Our student staff develop professional skills Customer Service and competencies that enhance their videos produced for confidence, portolios, and job preparedness instagram/tiktok/promo after graduation. Sales & Management Mid fall quarter, the Publicity Center and 3/60 KCWU began a more collaborative and Event Marketing synergistic relationship as part of a street team events restructuring in Student Involvement to bring hosted/attended the communications areas under the same Videography director. Some co-hosted events and projects were accomplished during the year, as well as 37 discussions about strategic sharing of creative resources as we move forward. original blog posts = 8665 views/5128 visitors @cwuhype The COVID-19 pandemic has been disruptive but has also resulted in some positives: creative approaches to optimize promotion 14,000+ of virtual events; transition to digital marketing collateral; digital spring (and following on social media 300 FFaacceebbookok (… upcoming fall) Hype publication; and 3471 3834 TTwwititeter r (17.… increased goodwill with clients through IInnssttaaggrarmam (… flexibility and more intentional 60+ 110 YYoouuTTuubbee (0… communication and planning. -
Marketing Strategy
Marketing strategy From Wikipedia, the free encyclopedia Jump to: navigation, search This article may need to be rewritten entirely to comply with Wikipedia's quality standards. You can help. The discussion page may contain suggestions. (May 2009) Marketing Key concepts Product Pricing Distribution Service Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance Promotional content Advertising Branding Underwriting Direct marketing Personal Sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Premiums Prizes Promotional media Printing Publication Broadcasting Out-of-home Internet marketing Point of sale Promotional merchandise Digital marketing In-game In-store demonstration Word-of-mouth marketing Brand Ambassador Drip Marketing This box: view · talk · edit Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.[1] Contents [hide] y 1 Developing a marketing strategy y 2 Types of strategies y 3 Strategic models y 4 Real-life marketing y 5 See also y 6 References y 7 Further reading [edit] Developing a marketing strategy This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (June 2008) Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.[2] Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. -
Product Placement
Product placement From Wikipedia, the free encyclopedia Jump to: navigation, search Marketing Key concepts Product Pricing Distribution Service Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance Promotional content Advertising Branding Underwriting Direct marketing Personal Sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Premiums Prizes Promotional media Printing Publication Broadcasting Out-of-home Internet marketing Point of sale Promotional merchandise Digital marketing In-game In-store demonstration Word-of-mouth marketing Brand Ambassador Drip Marketing This box: view · talk · edit Product placement, or embedded marketing,[1][2][3][4] is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'²product placement²with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific -
Chapter 7: MLM's Abysmal Numbers
7-1 The Case (for and) against Multi-level Marketing By Jon M. Taylor, MBA, Ph.D., Consumer Awareness Institute Chapter 7: MLM’s ABYSMAL NUMBERS Chapter summary a large enough downline to meet expenses, and therefore do not profit. Is MLM a profitable business These conclusions were confirmed in the opportunity? And if so, for whom? Just do the average earnings reports of all 30 MLMs for math – the numbers don't lie. In this and which we were able to obtain data published preceding chapters, you will find the most by the companies themselves. Such statistics rigorous and thorough analysis of MLM are invaluable for analysts to debunk the profitability ever done by an independent many misrepresentations that are told to research firm. Questions about the viability thousands of prospects every day. and profitability of MLM as a business model Failure and loss rates for MLMs are not and its many company manifestations are comparable with legitimate small answered in this and prior chapters – based businesses, which have been found to be on 15 years’ research, worldwide feedback, profitable for 39% over the lifetime of the and analysis of the compensation plans of business; whereas less than 1% of MLM over 350 of the leading MLMs, as well as participants profit. MLM makes even average earnings data, where available. The gambling look like a safe bet in comparison. answers are not pretty. MLM stocks are questionable Our studies, along with those done by investments at best. And like gambling, other independent analysts (not connected to losses from MLM participation should not be the MLM industry), clearly prove that MLM as a allowed as a tax deduction – beyond the business model – with its endless chain of amount of actual income. -
Download the Branded Merchandise One Pager
Branded Merchandise Associating the right promotional product with your brand makes a Lasting Impression, Motivates Action and Drives Purchase – more effectively than many types of media advertising. Upon A Client Receiving A Promotional Product: MERCURY IS A MEMBER POINT OF DIFFERENCE ● We Protect Your Brand Our merchandise philosophy is more than just product selection…it’s creating an event…generating excitement…solving a problem…supporting a marketing initiative…leaving a lasting impression. ● We proactively bring promotional merchandise ideas that help save time, spend, and your piece of mind. ● Our team will deliver superior service and become a strategic resource helping you solve problems ● We care about one thing above all else: Making our clients more successful. SERVICE CAPABILITIES Branded Merchandise Custom Design & Packaging Branding the Future We create brand experiences through one of the most powerful forms of marketing…Branded Merchandise ● Promotional Products, Apparel, Premiums, Gifts & Awards ● Trade Show, Event Merchandise, New Product Launches ● Training, Recognition, Eco-Friendly & USA-Made Products ● Smart Merchandise Solutions & Custom Ideas ● Global Sourcing & International Partners ● Online, On-Demand or Inventory Programs Event Marketing & Support Account Management At Your Service - our brand masters are some of the most in- demand personalities in the business. Their talent, product expertise, insight and passion for branding is why some of the worlds top brands trust Mercury to manage their merchandise. -
Closing the Programmatic Gap the Changing Digital Advertising
Closing the programmatic gap The changing digital advertising ecosystem in Germany Closing the programmatic gap | The changing digital advertising ecosystem in Germany Closing the programmatic gap | The changing digital advertising ecosystem in Germany Executive Summary 3 Programmatic in Germany on the rise? 4 Consolidation everywhere? Executive How to navigate the heterogeneous ecosystem 7 The hunt for data, analytics and real-time technology 10 Summary Play to win – Leverage audiences and scale (together?) 12 Players have to act rapidly to win in a fast-changing Glossary 14 environment The programmatic market in Germany analytics capabilities and real-time enabling End notes 15 is expected to kick off and to grow to technology stacks. Those capabilities are EUR 2.8 bn by 2019, offering a significant set to be acquired externally. Cooperation market opportunity. New players enter across Media Houses and other players in a dynamic market dominated up to now the ecosystem could be a lever against the by hot shots like Google and Facebook. In two advertising heavyweights, but the win- order to succeed, traditional Media Houses dow of opportunity is closing fast. Telcos and Telcos have to seize the current and Media Houses have to act quickly to opportunity to capitalize on the tremen- capture their value share in programmatic. dous data assets via a combination of 02 03 Closing the programmatic gap | The changing digital advertising ecosystem in Germany Closing the programmatic gap | The changing digital advertising ecosystem in Germany Programmatic in Germany on the rise? Programmatic advertising is the current hype in advertising, and a shift towards trading inventory programmatically has a tremendous impact on the advertising market. -
Don't Believe the Hype! De-Mystifying Digital Marketing
starting made simple Don’t Believe the Hype! De-Mystifying Digital Marketing A Primer on What to Know & Where to Start Mainstream media gives you the impression that we’ve entered this miraculous age in marketing; that your world will go instantly “viral;” that business outcomes will come more quickly, efficiently, and easily; that the adoption of new digital marketing practices will automatically lead to a larger bottom-line, with less effort, and less human interaction. In simple truth, most of these statements are based in fallacy. Beyond the pioneering adopters who “got in early,” thereby leveraging a brief window of novel innovation, the vast majority of businesses will find that efforts to establish a unique voice, intercept potential buyers, generate qualified leads, acquire customers, and service clients will be just as costly and complex as before this age of digital marketing - even more so. As more brands flock to better digital practices, industry competition will dilute outcomes while increasing or shifting marketing spend. Don’t Believe the Hype! - Know Thyself. Know Thy Customer. Choose Accordingly. What’s most important is to understand that there is a wealth of new digital and mobile marketing channels that allows for a natural evolution in the way you can engage your audience. So set aside all the hype. Do a bit of homework. Learn about some of the vehicles, technologies and data-metric tools that really could enhance your marketing insights. Verify where your audience now resides. Recognize where you may need to refocus your branding efforts. Then start to experiment in a gradual, measured fashion. -
Essays on Technology-Driven Marketing
ESSAYS ON TECHNOLOGY-DRIVEN MARKETING Zijun (June) Shi Submitted to the Tepper School of Business in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Dissertation Committee Kannan Srinivasan (Chair) Hui Li Xiao Liu Alan Montgomery Kaifu Zhang April, 2019 I © Coypyright by Zijun (June) Shi, 2019 All rights reserved. II Abstract: With the development of technology in business applications, new marketing problems emerge, creating challenges for both practitioners and researchers. In this dissertation, I investigate marketing issues that involve new technology or require research methodologies enabled by new technology. I take an interdisciplinary approach, combining structural modeling, analytical modeling, machine learning, and causal inference, to study problems on pricing, media hype, and branding in three essays. In the first essay, we examine the optimality of the freemium pricing strategy. Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. Adopting a generalized version of the screening framework à la Mussa and Rosen (1978), we ask when and why a firm should endogenously offer a zero price on its low-end product when users' product usages generate network externalities on each other. Our analysis indicates freemium can only emerge if the high- and low-end products provide asymmetric marginal network effects. In other words, the firm would set a zero price for its low- end product only if the high-end product provided larger utility gain from an expansion of the firm's user base. In contrast to conventional beliefs, a firm pursuing the freemium strategy might increase the baseline quality on its low-end product above the “efficient” level, which seemingly reduces differentiation. -
Tobacco Is a Filthy Weed and from the Devil Doth Proceed: a Study of the Government's Efforts to Regulate Smoking on the Silver Screen Jason Edward Lavender
Hastings Communications and Entertainment Law Journal Volume 21 | Number 1 Article 5 1-1-1998 Tobacco is a Filthy Weed and from the Devil Doth Proceed: A Study of the Government's Efforts to Regulate Smoking on the Silver Screen Jason Edward Lavender Follow this and additional works at: https://repository.uchastings.edu/ hastings_comm_ent_law_journal Part of the Communications Law Commons, Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation Jason Edward Lavender, Tobacco is a Filthy Weed and from the Devil Doth Proceed: A Study of the Government's Efforts to Regulate Smoking on the Silver Screen, 21 Hastings Comm. & Ent. L.J. 205 (1998). Available at: https://repository.uchastings.edu/hastings_comm_ent_law_journal/vol21/iss1/5 This Note is brought to you for free and open access by the Law Journals at UC Hastings Scholarship Repository. It has been accepted for inclusion in Hastings Communications and Entertainment Law Journal by an authorized editor of UC Hastings Scholarship Repository. For more information, please contact [email protected]. "Tobacco is a Filthy Weed and from the Devil Doth Proceed": A Study of the Government's Efforts to Regulate Smoking on the Silver Screen by JASON EDWARD LAVENDER* I. Background ...................................................... 209 A. The Commercial Speech Doctrine ................ 209 1. The M otive Test ....................................... 209 2. The Content Test ..................................... 210 3. The Modem Commercial Speech Test: CentralHudson's 4-Part Test ................... 212 4. Strengthening the Third Prong of the CentralHudson Test .......................... 214 B. The Decline of the Central H udson Test? ....................... .. ... .. .. .. .. .. .. .. .. .. 215 1. 44 Liquormart v. Rhode Island.................. 215 2. The Influence of the Special Care D octrine .......................................... -
Big Book of Digital Marketing
VOLUME 1 ISSUE: 01 THE IGNITIONONE GROUP BIG BOOK OF DIGITAL MARKETING 1 | The Big Book of Digital Marketing PHILIPS INCREASES EMAIL CAMPAIGN PERFORMANCE BY 300% WITH IGNITIONONE CHALLENGE: STRATEGY: Philips sought to enhance Use IgnitionOne’s Marketing revenue and conversion Automation solution to enhance potential of its email marketing the customer profile SOLUTION: IgnitionOne was able to personalize email (subject lines and body content) with products that the customer was interested in. IgnitionOne married insights from its DMP with signals gathered from the customer on-site to build a richer profile. These insights also indicated when to send an email based on the customer’s likelihood to convert. RESULTS: lift in lift in lift in 250% CTA 340% CTR 90% open rate 3 | The Big Book of Digital Marketing ©2015 TABLE OF CONTENTS CHAPTER 1: PEOPLE AND BIG DATA • There’s No Such Thing as Bad Data 7 • How Data Ageing Could be Aff ecting Your Online Marketing Effi ciency 8 • Data Visualization Can Unlock Digital’s Advertising Confusion 9 • Why Offl ine Data is Key to Online Data Segmentation 10 • Let’s Use Data Not Just to Target Ads, but to Make Ads Better 12 PAGE 6 • Hyper-Local Data: Programmatic Game-Changer, and Not Just for Mobile 13 CHAPTER 2: UNDERSTANDING AD TECH • AdTech: Can You Explain What You Do? 15 • People Use Buzzwords as a Box They Need To Check, but Often Don’t 16 Know What They Mean • Picking A Lane in the Programmatic Marketplace 18 • Agencies & Tech: Better Out Than In? 19 PAGE 14 • What M&A Means for Programmatic Marketers -
The British Promotional Merchandise Association Research 2018 Research Conducted at Marketing Week Live 2018 and B2B Marketing Expo 2018
The British Promotional Merchandise Association Research 2018 Research conducted at Marketing Week Live 2018 and B2B Marketing Expo 2018. 291 qualified face to face questionnaires filled out with professional buyers of promotional products. British Promotional Merchandise Association What roles do people hold that took part in our survey? BUSINESS DEVELOPMENT MANAGER MARKETING EXECUTIVE HEAD OF MARKETING ACCOUNT MANAGER PROJECT MANAGER DIGITAL MARKETER BRAND MANAGER DIRECTOR CEO OWNER MANAGING DIRECTOR MARKETING MANAGER SALES & MARKETING DIRECTOR British Promotional Merchandise Association What is your annual spend on Promotional Merchandise? 50k + 10% 20k - 50k 36.5% 13% Up to 5k 40.5% 5k - 20k British Promotional Merchandise Association How do you currently use promotional merchandise? Tradeshow Giveaway 32% Customer Engagement 26% Sales Incentive 23% Employee Engagement 13% Other 6% British Promotional Merchandise Association Where would you look for a new promotional merchandise supplier? Google 55% Trade Exhibition 29% Direct Mailing Catalogue 13% Other 3% British Promotional Merchandise Association The important factors when purchasing promotional merchandise products. 1400 1200 1222 1221 1188 1165 1000 1154 1143 1110 1096 1036 998 800 600 400 200 0 LEAD PRICE TIME PRODUCT PRODUCT PRODUCT PRODUCT PROJECT CAMPAIGN DURABILITY USEFULNESS RELEVANCE TO UNIQUENESS CONVENIENCE COMPLIANCE THROUGHOUT COMMUNICATION ENVIRONMENTAL *Respondents were asked to score answers in order of importance total amount out of 1,450 per column. British Promotional Merchandise Association Do you research what product would be suitable for your purpose before purchase? No Answer 11% No 18% 71% Yes British Promotional Merchandise Association Do you expect or appreciate creative input from your promotional merchandise provider? Yes 77% No 23% British Promotional Merchandise Association Have you ever had an effective promotional product you’ve kept for a long time? No 22% 78% Yes British Promotional Merchandise Association Effective promotional products that are kept for a long time. -
Ifb 200023 Promotional Products
HARLANDALE ISD IFB 200023 PROMOTIONAL PRODUCTS Discount must be For evaluation purposes and specified in order to to review catalog and/or evaluate and consider Please indicate any Company Name: Company Address: Company Phone Number: Company Email Address: Product(s) Descriptions: company price list, please bidders (e.g. 0%, 5%, or exceptions to your provide your company’s 1% to 10%). Percent of discount: website address: Discount from Catalog or Published Price list: Riddell 7501 Performance Lane, 800-275-5338 x 8697 [email protected] Sale of athletic apparel & www.riddellsales.com 1-40% None North Ridgeville, OH equipmnet (T-Shirts, 44039 Shorts,Sweats, Decals, etc.) Branded1st.com 1712 Sandpiper Lane 469-265-8620 [email protected] Promotional products such as www.Branded1st.com 10% and up depending The discount comes off Carrollton, TX 75007 those on your list, shirts, caps, on items and quantity; the item price and set up calendars, decals, spirit items, discount comes off pricing per our co-op jackets and more website pricing pricing LT PRINTING & 4670 GUILFORD 4045922030 [email protected] PROMOTIONAL ITEMS WWW.LTPRINTING.NET 10% NONE PROMOTION FOREST DR ATLANTA, GA 30331 Custom Sportswear, Inc. 8 Enterprise Ct Sewell NJ 800-697-0330 [email protected] Tees, tie-dyes, camos, hoodies, www.customsportswear.net 0% N/A 08080 zip hoods, mesh shorts, long sleeve tees, dri-fit tees, sweatpants American Filing Solutions 2855 Forest Creek Lane 630-332-0044 service@americanfilingsolutions. Custom Logo'd Apparel and www.BrandingHawk.com