CENTRAL WASHINGTON UNIVERSITY Publicity Center & CWU Hype www.cwu.edu/publicity • www.cwuhype.com • @cwuhype executive summary at a glance

The Publicity Center is a creative communications agency that employs CWU 330+ students in a learning laboratory student training environment. creative marketing projects completed Our purpose is to help cultivate a sense and Graphic Design place of belonging for students. We do this by offering creative services to promote events, 100+ programs, and services; building connections Feature & News Writing through our student-centered CWU Hype digital ads produced team; and serving as a partner in engagement Social Media and retention efforts. 324/19/13 Our student staff develop professional skills Customer Service and competencies that enhance their videos produced for confidence, portolios, and job preparedness instagram/tiktok/promo after graduation. Sales & Management Mid fall quarter, the Publicity Center and 3/60 KCWU began a more collaborative and Event Marketing synergistic relationship as part of a street team events restructuring in Student Involvement to bring hosted/attended the communications areas under the same Videography director. Some co-hosted events and projects were accomplished during the year, as well as 37 discussions about strategic sharing of creative resources as we move forward. original blog posts = 8665 views/5128 visitors @cwuhype The COVID-19 pandemic has been disruptive but has also resulted in some positives: creative approaches to optimize promotion 14,000+ of virtual events; transition to digital marketing collateral; digital spring (and following on social media 300 FFaacceebbookok (… upcoming fall) Hype publication; and 3471 3834 TTwwititeter r (17.… increased goodwill with clients through IInnssttaaggrarmam (… flexibility and more intentional 60+ 110 YYoouuTTuubbee (0… communication and planning. total clients served 2468 TTikiktotokk (24.… 4059 Snapchat (… We will continue to support the university's Snapchat mission by approaching our work with integrity; providing timely, relevant and $453,967 professional service; embracing innovation and creative exploration; and promoting total funding (FY20) connections, belonging, inclusivity and equity.

Lola Gallagher, Director campus clients 67% 19.4% 13.6% S&A (58%) SUB (29%) S&A Student Campus Self-support (13%) Funded Success Departments

Office of Student Involvement | Division of Student Success 2019-2020 annual report Publicity Center & CWU Hype Wildcats Belong Here. area accomplishments staff accomplishments issues/challenges

Despite the pandemic, we saw positive Ricki Towner, Project Supervisor: Staffing learning outcomes in our students. The Student Living Award for Service Two professionals and one temp staff remote work environment challenged us in member moved on to other opportunities at many ways, and in some cases probably Nicole Klauss, Content Supervisor: the end of spring and early fall 2019. We accelerated growth and learning. Contributing writer for CWU's Crimson & made excellent new hires, but transition is Black magazine (two issues) always a process for supervisors and staff Develop competency in a variety of areas and has been amplified by COVID-19. such as graphic design, video production, Daniel Chiqui, Design Supervisor: news and feature writing, social media Reformatted Wildcat Guide and Remote work / communication management, sales, and project Advising Guide into cohesive direct mail Our highly collaborative environment has management. (Knowledge piece for first year and transfer students been difficult to replicate in the online Acquisition, Practical Competence) space. Shifting schedules, FTE reductions Staff in all areas continued to produce Matt Conrardy, Student Designer: and furloughs added challenges in being work at a high level, and learned new Award of Excellence for Douglas Honors able to communicate and convey needed methods for effectively promoting events College capstone thesis project information between teams and clients in in a completely digital space. an effective manner. We are working to Portfolio chosen for review at "CancelCon" address these issues for a smoother fall. Develop time management, prioritizing, conference, spring 2020 and organizational skills to effectively Revenue and future expectations manage work assignments and complete Zach Thomson, Student Designer and To ease the transition for departments tasks. (Knowledge Acquisition, Practical Julian Smart, Videographer grappling with moving to all virtual events, Competence) Designed all marketing collateral and we suspended our spring service charges Staff were responsible for monitoring videos for 2019 Wildfest, submitted as part and simplified project request processes. their time and tasks more independently of the winning ACUI Region IV entry for This was met favorably by our clients and than previously due to working remotely. Student Driven Program of the Year partners, but as revenue generation is built into our budget we are working to identify Strengthen communication and Developed a Hype app case study and short and long term solutions. We will likely interpersonal skills to establish and prototype for summer internship bring the matter before the S&A committee maintain healthy and productive work for further discussion. relationships with co-workers and Brendan Dolleman, Student Sales Mgr clients. (Interpersonal Competence) More than doubled digital advertising The Publicity Center and CWU Hype will be Staff learned to ask for clarification more revenue by increasing sales through examining what and how to adjust to often to improve understanding of improved processes and outreach a changing campus, student demographics, projects and work more efficiently. and higher education landscape. What role Kiersten Kimmanau, Wyatt Langstraat, will we have in students' success? Understand the role they hold in helping Student Writers: others to feel connected and a sense of Each had four stories with bylines published belonging; make connections and find in the Daily Record their own sense of belonging. (Humanitarianism & Civic Engagement) Zahn Schultz, Student Videographer: Staff were empathetic to fellow students' Photos with cutline published three times in 2020-2021 goals struggles and worked hard to keep them the Daily Record engaged through social media and work. National awards for photography and Improve department sustainability Demonstrate their commitment to using multimedia work as CWU PULSE's photo and relevance. Research, anticipate their skills and knowledge to deliver high director (Society of Professional 1 and proactively respond to new quality products, customer service, Journalists, Associated College Press) tactics and trends by offering new and brand experiences. (Humanitarianism and/or enhanced products and & Civic Engagement, Cognitive Complexity, Jenae Harris, Student Designer: services, and improving employee Practical Competence) Navigated rebranding process for the and brand experiences. Staff in all areas approached their work Wellness Center's violence prevention seriously, and remained committed. response program Actively contribute to an inclusive, equitable, and welcoming campus Apply critical thinking, problem-solving, Conferences / workshops / training: 2 climate. Understand our relationships and reflection to attain a greater self- During spring, student and pro staff and creative work can be avenues for awareness and their impact on others. attended CLA and CWU workshops and promoting positive ideas and change. (Cognitive Complexity, Intrapersonal trainings, as well as took advantage of free Development) online summits and conferences including Work with Student Involvement areas Staff met regularly to provide creative CancelCon, Adobe, Qualtrics, Hootsuite, on cohesive strategic communications input, ideas and support to each other. and other creative industry opportunities 3 and initiatives that benefit student success and retention. student involvement Student Engagement • Center for Leadership & Community Engagement Student Union & Activities • Publicity Center & Hype • KCWU 88.1 The Burg

retention and completion initiatives covid response

Welcoming environments and Leadership development opportunities that Cancelled scheduled space for all spring and culture that contribute to students' build skills and introduce resources summer campus events overall well-being and feeling of belonging CLCE hosted the 13th Annual Experience Created a virtual space in25Live to post on The 3rd floor lounge of the Student Union Leadership Project (ELP) for 120+ University calendar and CWU Connect was designated a "Quiet Zone" for incoming first-year and new transfer Shifted in-person events to virtual as possible students to study and relax. students, to help develop a support Developed new online events "Procrastination Stations" designated network, improve leadership skills, and Created a COVID-19 Emergency Management Student Union meeting room space with learn about resources available at CWU. Plan for the Student Union technology as open for student use during Wildcat Leadership Academy helped Managed HVAC, water systems, and lighting finals week to meet about group projects, students experience different leadership controls during closure of the facility go through presentations and collaborate pathways and grow capacity. Provided data for costs/revenue losses related with each other. to COVID-19 interruption of operations, Each unit's diversity, equity and inclusion Student employment and professional cancellations, etc. statements will be posted on their development opportunities Evaluated budgets and reduced costs for the websites and in their office spaces. Student lead positions regularly fiscal year by removing travel and reducing Ongoing dialogue with staff will bring participated in the interviewing and goods and services statements into daily consciousness. training process of new student staff, Reduced hours in the SURC for CWU Students adding value and stronger ties to their only for food pick up and Wildcat Shop access Programming and events that encourage position. Managed daily SURC door access and security social interaction, networking and Student staff met regularly with their Developed and facilitated meetings with the making connections supervisors for mentoring, guidance, and “Virtual Engagement Team” of 30 professionals An array of activities were offered at performance reviews; all units met with within DOSS different times and days, ranging from student staff teams to strengthen the Facilitated and advised ASCWU online elections highly interactive to passive participation; organization and celebrate them. 20 professional and student staff participated in encouraged students to connect with the Student Union introduced monthly an inaugural Retention Outreach Calling college experience at their comfort level. student employee engagement workshops campaign of all currently enrolled students Collaborations with other departments for more interaction cross-departmentally Navigated HR processes with staff and student groups to insure to create a greater sense of common Provided all SURC signage related to COVID-19 programming representative of our purpose. Students are also able to take advisories and notices; consulted with Public student body and interests. Strengths Quest survey for a look at what Affairs on communications and dept requests CWU Hype Street Team regularly strengths they bring to the table in their Provided weekly updates to SURC, Dining, and "invited" students to join them at events work and personal lives. Wildcat Shop hours - at building entrances, and activities, and created multiple KCWU continued to offer students a websites and social media interactive social campaigns to keep unique, hands-on broadcasting experience Pulled all publicity for spring events and students checking in. not found at many other universities, and developed simplified process for digital requests training in a true learning laboratory Pivoted KCWU programming for students to Providing tools and avenues for engagement environment that is FCC-licensed. access and create remotely, including navigating Launched a new engagement tool, Publicity Center student staff worked in a technology, networking, and server challenges Presence. Students clubs, orgs and professional creative agency setting, Expanded KCWU content into new areas associated departments will be able to putting their education to work in a real- Developed remote drop system for university stay better connected and informed. The world environment and building their PSA's and announcements from Public Affairs goal is to have full registration by portfolios and resumes in the process. Supported clubs by waiving engagement hours September 30 for earlier engagement that requirements, offering office hour consultations, will be sustained over time. promoting virtual event ideas and resources Finalized handbook for student groups to Provided video support to Public Affairs streamline processes and get up and Researched and submitted proposal to secure running more efficiently. livestreaming capabilities Worked with CWU alumni in multiple covid response Participated in and/or led several Fall Reopening ways, from speaking engagements, planning committees and workgroups roundtables and networking to promotion Retained all student staff by adapting work Continued preparations including ordering of of events and initiatives, to encourage assignments and providing professional plexi shields, cleaning supplies and sanitation persistence and completion. development options stations, door kicks, signage; determining CWU Hype followed relevant hashtags to Produced regular Student Involvement video circulation pattern; storing/moving furniture to be among first to welcome new students updates to stay connected with staff meet occupancy reductions; setting ballroom to CWU and launched a new social media Employed Teams and Zoom for virtual meetings and theatre for academic class space, preparing channel to connect better with students. with staff, partners and clients; secured training and staffing schedules, etc. technology for staff as needed Loaned laptops to Information Services for distribution to students in need student involvement Student Engagement • Center for Leadership & Community Engagement Student Union & Activities • Publicity Center & Hype • KCWU 88.1 The Burg

diversity, equity, and inclusion initiatives

All units in Student Involvement have Support of culturally and inclusion based COMMITTEES, COUNCILS, BOARDS: Off Campus developed diversity, equity and inclusion clubs through updated recognition and Ellensburg Youth Baseball/Softball (PR, web) statements. All professional and onboarding process. New clubs such as Ellensburg Hardwood Club (secretary, web, social student staff stay current with required the Jewish Student Union, The National media, photo) Kittitas County 4H/ This ‘n’ That (volunteer, photo) training, and many seek out additional Gay Pilot Association, and the Native Kittitas County League of Women Voters resources and education to further American Student Union learned about Ellensburg City Council (through Dec. 31, 2019) improve the campus climate and that of the process to become an Equity and Ellensburg City Lodging Tax Committee (chair our greater community. Services Council Organization and through Dec. 31, 2019) Recruitment and hiring practices have connected with the Diversity and Equity Ellensburg City Parks & Recreation Committee (through Dec. 31, 2019) become more intentionally focused on Center. Ellensburg Senior Advisory Committee (through expanding candidate pools and outreach. Changed hiring practices for student Dec. 31, 2019) There continues to be an increase in the employees to ensure we were reaching International Rotary applications and hiring of employees from larger groups of potential employees. Kittitas County Chamber of Commerce – traditionally underrepresented groups. Student Union & Activities have observed Leadership of Kittitas County Advisory Committee The Publicity Center consults with the a significant difference in our hired Kittitas County Emergency Alert System (chair) Kittitas Valley Hospital Patient Family Advisory Diversity and Equity Center and students’ social groups and an increase in Board Disability Services, and advises clients of female and non-binary demographics. Yakima Jiu Jitsu (club president, volunteer best practices, to insure marketing Scheduling Services and the DEC worked instructor/children’s class) materials are inclusive and accessible. together to get the new Multicultural This includes attention to imagery Center established in 25Live and ready to Regional/National Positions ACUI Regional Communications Coordinator and language, using accessible hashtags, use as a functional event space for on- ACUI Regional Director alt tags, and captioning. campus organizations and departments. NASPA Region V Advisory Committee – CWU Hype students seek out stories and Scheduled, planned, and/or provided Volunteer Coord cover events that highlight the diversity services for over 5000 diverse events on NASPA Region V Advisory Committee – of the student body, and work with many campus with more than 9000 student Knowledge Committee Chair departments, student clubs and orgs to participants. National Association of Campus Activities (NACA) West Region – Regional Coordinating Board: develop materials promoting their events. Conference Showcase Production Coordinator KCWU actively creates opportunities and The Student Involvement team is Student African American Brotherhood (SAAB) positions to help address the gender gap also highly engaged and committed to National Advisory Committee in a traditionally male broadcast industry. serving our campus and community while Continued efforts have resulted in pursuing new knowledge through active PROFESSIONAL AFFILIATIONS & MEMBERSHIPS Association of College Unions International (ACUI) multiple women gaining jobs in the participation in professional College Broadcasters Inc. industry. organizations and opportunities: Intercollegiate Broadcasting System KCWU will also continue working to National Association of Broadcasters create a more inclusive and inviting National Association of Broadcast Engineers National Association of Campus Activities (NACA) physical and cultural space of the radio COMMITTEES, COUNCILS, BOARDS: CWU Campus station, and create opportunities for National Association of Student Personnel ASL Onboarding Committee Administrators (NASPA) more diverse voices. Homecoming Committee Student Affairs Assessment Leaders (SAAL) 12th year of the Cross-Cultural Late Night and Weekend Programming Committee University and College Designers Association Leadership Program (CCLP), which is Central Circulation Committee (UCDA) designed to explore the relationship Commencement Committee WASECC (Emergency Management Group for WA) Wildcat Neighborhood Farm Steering Committee Washington State Association of Broadcasters between leadership and culture, in an Student Union & Recreation Center Safety effort to grow global leadership. Committee TEACHING 5th year of the Male Success Initiative Student Union Advisory Board Africana and Black Studies (ABS) 302: Hip-Hop as (MSI), a student success initiative aimed University Safety Council Global Culture at improving the educational outcomes of Convocation Committee Business 310: Professional Development 2 Student Living Staff Gathering Planning Committee Event Management Capstone men of color at CWU. The Brother to SURC Partners Committee Brother (B2B) chapter has operated as UNIV 101: Transition to College SURC Governance Committee "Don't Cancel That Class" select topics per faculty the primary vehicle for MSI with a plan to Minority Employee Council / Welcoming request make a significant improvement in male Committee students' satisfaction, academic Essential Personnel performance, campus engagement, and Suicide Prevention Committee/Postvention Subcommittee retention and graduation rates with PEECS: Travel, The Collective, Central Resilience, qualitative and quantitative measures of Processes, Code of Ethics program success. CWU USHLI Committee HIS Strategic Planning Subcommittee Enterprise Communications Committee Sustainability Council Fall Opening planning: Programming, Service Centers, Circulation, Socialization