CENTRAL WASHINGTON UNIVERSITY Publicity Center & CWU Hype www.cwu.edu/publicity • www.cwuhype.com • @cwuhype executive summary at a glance The Publicity Center is a creative communications agency that employs CWU 330+ students in a learning laboratory student training environment. creative marketing projects completed Our purpose is to help cultivate a sense and Graphic Design place of belonging for students. We do this by offering creative services to promote events, 100+ programs, and services; building connections Feature & News Writing through our student-centered CWU Hype digital ads produced team; and serving as a partner in engagement Social Media and retention efforts. 324/19/13 Our student staff develop professional skills Customer Service and competencies that enhance their videos produced for confidence, portolios, and job preparedness instagram/tiktok/promo after graduation. Sales & Management Mid fall quarter, the Publicity Center and 3/60 KCWU began a more collaborative and Event Marketing synergistic relationship as part of a street team events restructuring in Student Involvement to bring hosted/attended the communications areas under the same Videography director. Some co-hosted events and projects were accomplished during the year, as well as 37 discussions about strategic sharing of creative resources as we move forward. original blog posts = 8665 views/5128 visitors @cwuhype The COVID-19 pandemic has been disruptive but has also resulted in some positives: creative approaches to optimize promotion 14,000+ of virtual events; transition to digital marketing collateral; digital spring (and following on social media 300 FFaacceebbookok (… upcoming fall) Hype publication; and 3471 3834 TTwwititeter r (17.… increased goodwill with clients through IInnssttaaggrarmam (… flexibility and more intentional 60+ 110 YYoouuTTuubbee (0… communication and planning. total clients served 2468 TTikiktotokk (24.… 4059 Snapchat (… We will continue to support the university's Snapchat mission by approaching our work with integrity; providing timely, relevant and $453,967 professional service; embracing innovation and creative exploration; and promoting total funding (FY20) connections, belonging, inclusivity and equity. Lola Gallagher, Director campus clients 67% 19.4% 13.6% S&A (58%) SUB (29%) S&A Student Campus Self-support (13%) Funded Success Departments Office of Student Involvement | Division of Student Success 2019-2020 annual report Publicity Center & CWU Hype Wildcats Belong Here. area accomplishments staff accomplishments issues/challenges Despite the pandemic, we saw positive Ricki Towner, Project Supervisor: Staffing learning outcomes in our students. The Student Living Award for Service Two professionals and one temp staff remote work environment challenged us in member moved on to other opportunities at many ways, and in some cases probably Nicole Klauss, Content Supervisor: the end of spring and early fall 2019. We accelerated growth and learning. Contributing writer for CWU's Crimson & made excellent new hires, but transition is Black magazine (two issues) always a process for supervisors and staff Develop competency in a variety of areas and has been amplified by COVID-19. such as graphic design, video production, Daniel Chiqui, Design Supervisor: news and feature writing, social media Reformatted Wildcat Guide and Remote work / communication management, sales, and project Advising Guide into cohesive direct mail Our highly collaborative environment has management. (Knowledge piece for first year and transfer students been difficult to replicate in the online Acquisition, Practical Competence) space. Shifting schedules, FTE reductions Staff in all areas continued to produce Matt Conrardy, Student Designer: and furloughs added challenges in being work at a high level, and learned new Award of Excellence for Douglas Honors able to communicate and convey needed methods for effectively promoting events College capstone thesis project information between teams and clients in in a completely digital space. an effective manner. We are working to Portfolio chosen for review at "CancelCon" address these issues for a smoother fall. Develop time management, prioritizing, conference, spring 2020 and organizational skills to effectively Revenue and future expectations manage work assignments and complete Zach Thomson, Student Designer and To ease the transition for departments tasks. (Knowledge Acquisition, Practical Julian Smart, Videographer grappling with moving to all virtual events, Competence) Designed all marketing collateral and we suspended our spring service charges Staff were responsible for monitoring videos for 2019 Wildfest, submitted as part and simplified project request processes. their time and tasks more independently of the winning ACUI Region IV entry for This was met favorably by our clients and than previously due to working remotely. Student Driven Program of the Year partners, but as revenue generation is built into our budget we are working to identify Strengthen communication and Developed a Hype app case study and short and long term solutions. We will likely interpersonal skills to establish and prototype for summer internship bring the matter before the S&A committee maintain healthy and productive work for further discussion. relationships with co-workers and Brendan Dolleman, Student Sales Mgr clients. (Interpersonal Competence) More than doubled digital advertising The Publicity Center and CWU Hype will be Staff learned to ask for clarification more revenue by increasing sales through examining what and how to adjust to often to improve understanding of improved processes and outreach a changing campus, student demographics, projects and work more efficiently. and higher education landscape. What role Kiersten Kimmanau, Wyatt Langstraat, will we have in students' success? Understand the role they hold in helping Student Writers: others to feel connected and a sense of Each had four stories with bylines published belonging; make connections and find in the Daily Record their own sense of belonging. (Humanitarianism & Civic Engagement) Zahn Schultz, Student Videographer: Staff were empathetic to fellow students' Photos with cutline published three times in 2020-2021 goals struggles and worked hard to keep them the Daily Record engaged through social media and work. National awards for photography and Improve department sustainability Demonstrate their commitment to using multimedia work as CWU PULSE's photo and relevance. Research, anticipate their skills and knowledge to deliver high director (Society of Professional 1 and proactively respond to new quality products, customer service, Journalists, Associated College Press) tactics and trends by offering new and brand experiences. (Humanitarianism and/or enhanced products and & Civic Engagement, Cognitive Complexity, Jenae Harris, Student Designer: services, and improving employee Practical Competence) Navigated rebranding process for the and brand experiences. Staff in all areas approached their work Wellness Center's violence prevention seriously, and remained committed. response program Actively contribute to an inclusive, equitable, and welcoming campus Apply critical thinking, problem-solving, Conferences / workshops / training: 2 climate. Understand our relationships and reflection to attain a greater self- During spring, student and pro staff and creative work can be avenues for awareness and their impact on others. attended CLA and CWU workshops and promoting positive ideas and change. (Cognitive Complexity, Intrapersonal trainings, as well as took advantage of free Development) online summits and conferences including Work with Student Involvement areas Staff met regularly to provide creative CancelCon, Adobe, Qualtrics, Hootsuite, on cohesive strategic communications input, ideas and support to each other. and other creative industry opportunities 3 and initiatives that benefit student success and retention. student involvement Student Engagement • Center for Leadership & Community Engagement Student Union & Activities • Publicity Center & Hype • KCWU 88.1 The Burg retention and completion initiatives covid response Welcoming environments and Leadership development opportunities that Cancelled scheduled space for all spring and culture that contribute to students' build skills and introduce resources summer campus events overall well-being and feeling of belonging CLCE hosted the 13th Annual Experience Created a virtual space in25Live to post on The 3rd floor lounge of the Student Union Leadership Project (ELP) for 120+ University calendar and CWU Connect was designated a "Quiet Zone" for incoming first-year and new transfer Shifted in-person events to virtual as possible students to study and relax. students, to help develop a support Developed new online events "Procrastination Stations" designated network, improve leadership skills, and Created a COVID-19 Emergency Management Student Union meeting room space with learn about resources available at CWU. Plan for the Student Union technology as open for student use during Wildcat Leadership Academy helped Managed HVAC, water systems, and lighting finals week to meet about group projects, students experience different leadership controls during closure of the facility go through presentations and collaborate pathways and grow capacity. Provided data for costs/revenue losses related with each other. to COVID-19 interruption of operations, Each unit's diversity, equity and inclusion