20162016 dot-awards.comdot-awards.com In conjunction with: Sponsored by: Congratulations to everyone who participated in the 2016 Design of the Times Awards Competition. The entries in each of the eight retail channels – consumer electronics, convenience, drug, home/hardware, mass merchandisers, specialty, sporting goods and supermarket/grocery – have been judged and the winners have been chosen. Here is a list of the gold, silver and bronze winners, plus the prestigious platinum awards and the coveted "Best of the Times" honor. All of these in-store activations were on display in the Design of the Times Gallery on the show floor of the Path to Purchase Expo. JUDGING PROCESS The first round of judging took place on July 14, 2016 in Chicago, IL. Hundreds of entries were evaluated on how well they met the 4C's of Effective In-Store Activation (Command attention; Connect with the shopper; Convey information; and Close the sale) and on how well they met their objective. Each entry was scored on a scale of 1-10 and finalists were chosen based on average points totals. The second round of judging was held Sept. 20, 2016 in the Gallery at the Path to Purchase Expo. The finalist with the top average score in each individual or combined retail channel(s) received platinum status, and the highest overall score was awarded "Best of the Times" for 2016. 2016 DESIGN OF THE TIMES JUDGES Thank you to these executives for their dedication and commitment to the Design of the Times Competition. ACCO Brands Gared Sports Newell Brands Sourcebooks Inc. Gary Lazicki Laura St. George Scott Werner John Donnelly Ahold USA Hudson Mfg. Co. Omron Heathcare Inc. Tectura Designs Gregg Dorazio Dan Lucianek Carol Rae Lucarelli Joe Conrad Michael Weinstock Half Price Books Inc. Pfizer Time Inc. Retail Barilla America Allyson Bradley Chris Beley Ann Anderson Natalia Breuer Innocor Inc. Ann Giambastiani Troy Stratton Charlie Digregorio Dara Incles Deb Piaseczynski Melissa Vest Heather Storms Briggs & Stratton iRobot Corporation Tri City Furniture Carissa Gingras Shannon Randlett Pinnacle Foods Kathy Kilbourn Brown-Forman Corp. Kelly Annis USA Today Jack Link’s Dorothy Englehardt Julie Lynn York Jeff Kjome Bob Duffy Chicago Tribune Charles Parla Prestige Brands Amy Roessner Holdings, Inc. RaMeka Johnson Jarden Corp. Walgreen Co. Andrea Bouwman Michael Anguiano ConAgra Valerie Batrice Jacob Grehn Aaron Newhouse Joseph Brickler Kellogg Co. Purple Wine + Spirits Kevin Freundt Constellation Brands Tiffany Mathews Daniel Bachilla Anne Holubetz Jason Alving Kimberly-Clark David Jaeger Tracy Frisbie Reynolds Consumer Products Breanna Kuhn Lisa Giardina David C. King Church & Dwight Kohler Co. Anastasia Sultanovska Cynthia Manzo SabMiller Sergio Lemus Viviana Barona William Wrigley Jr. Co. Crayola LG Electronics Alexandra Liebler Chris Cunningham Mimi Dixon Rachel Olson Sargento Wilton Industries Del Monte Foods Inc. Loacker USA Cindy Mattingly David Cole Steve Aleksich Crystal Black-Davis Nicole Pavlica Katie Konopka Dell Inc. Allyson Martin Logitech Sashco Inc. Denise Uerz Vivek Vishal Jonathan Johnson Darci Kunard World Kitchen LLC E&J Gallo Winery Mars Chocolate US SC Johnson & Son Inc. Jamie Williamson Rita Finley Susan Barkalow Chris Bennett Jennifer, Hudoba Energizer Holdings Inc. Mead Johnson Nutrition Jennifer Braginton Julie Racana Karen Greenfield Alison Allen Jay Lefforge Melissa Sinclair Gail Taylor Gail McGurgan MillerCoors Monique Mordica WS Badger Co. Enjoy Life Inc. Isabel Villegas Iris Piedmont Joel Warady Alyssa Powell Mondelez International Jenny Roesner Fleischmann Ashleigh Borchers Brigitte Shreiner Emily Schwerin-Whyte Anne Martin Grace Vines FOR MORE INFORMATION, PLEASE VISIT DOT-AWARDS.COM 2 BEST OF THE TIMES AWARD WINNER ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola PLATINUM AWARD WINNERS RETAIL CHANNEL ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC Convenience** InnerWorkings Mondelez International Sour Patch Kids Floorstand Aisle/Shipper/Pallet - Perm Mass WestRock Merchandising The Walt Disney Co. Star Wars Millennium Falcon Aisle/Shipper/Pallet - Temp Merchandisers Displays Display Specialty* Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola Supermarket/ Menasha Packaging Co. General Mills Old El Paso Publix Full Pallet Aisle/Shipper/Pallet - Temp Grocery *Includes Specialty, Home/Hardware, Sporting Goods & Consumer Electronics retail channels. **Includes Convenience & Drug retail channels. 3 CONSUMER ELECTRONICS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC Gold Design Phase LG Electronics LG Best Buy TV Experience Wall In-Line/Gondola Gold Origin Vitamix Vitamix High-Def Blending Best Endcap Buy Endcap Gold WestRock Merchandising AT&T AT&T Best Buy Display Aisle/Shipper/Pallet - Temp Displays SIlver DCI Artform Intel The Intel Experience at Best Buy National/Regional In-Store Campaign SIlver Great Northern Instore Speck Products Speck Best Buy Pallet Display Aisle/Shipper/Pallet - Temp SIlver Rapid Displays 3D Robotics 3D Robotics Best Buy Endcap Endcap Bronze Bay Cities Boost Mobile LG Tablet Counter/Shelf Display - Temp Bronze DARKO Philips Philips Best Buy Norelco Sonicare Display Aisle/Shipper/Pallet - Perm Bronze Rapid Displays Pebble Pebble Best Buy 4” Inline Counter/Shelf - Perm Bronze WestRock Merchandising The Walt Disney Co. Star Wars Character Display Aisle/Shipper/Pallet - Temp Displays CONVENIENCE AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC Gold InnerWorkings Mondelez International Sour Patch Kids Floorstand Aisle/Shipper/Pallet - Perm Gold Mechtronics PepsiCo Kickstart Freestanding Floor Unit Aisle/Shipper/Pallet - Perm Gold United Displaycraft Inc. PepsiCo PepsiCo DEWShine Floor Display Aisle/Shipper/Pallet - Perm Gold Universal Barcel USA Takis Spinner Display Aisle/Shipper/Pallet - Perm SIlver Phoenix Creative Co. Mondelez International Catch Them While You Can Aisle/Shipper/Pallet - Temp Co-Entrant: Menasha Packaging Co. SIlver Rapid Displays Oculto Anheuser-Busch Oculto Aisle/Shipper/Pallet - Temp Bronze Great Northern Instore PepsiCo Kickstart Cooler Merchandiser Aisle/Shipper/Pallet - Temp 4 DRUG AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC SIlver International Paper Retail Global Color Brands Sinful Colors Halloween Étagère Retailer-Specific In-Store Display & Packaging Campaign SIlver Menasha Packaging Co. Procter & Gamble Gillete Fusion ProShield Family Retailer-Specific In-Store Campaign SIlver New Dimensions Research Procter & Gamble/Gillette Walgreens/Gillette Venus Power Wing Power Wing Corporation Co-Entrant: PEP Promotions SIlver WestRock Merchandising Pfizer Consumer Healthcare ChapStick Lip Care Tower Aisle/Shipper/Pallet - Temp Displays SIlver WestRock Merchandising Procter & Gamble COVERGIRL Walgreens Masters in Aisle/Shipper/Pallet - Temp Displays Makeup Tower SIlver WestRock Merchandising Pfizer Consumer Healthcare Advil/ThermaCare Endcap Endcap Displays SIlver WestRock Merchandising Colgate- Palmolive CVS Minions Power Wing Power Wing Displays Bronze MarketingLab Prestige Brands Clear Eyes Pure Relief Slide Power Wing Co-Entrant: International Down Display Paper & Mers Goodwill Business Services Bronze MarketingLab Prestige Brands Fiber Choice Flavor Drops Slide Power Wing Co-Entrant: International Down Display Paper & Mers Goodwill Business Services Bronze Menasha Packaging Co. Coty Canada Rimmel Wonder’Lash Lift Me Up Aisle/Shipper/Pallet - Temp Bronze Menasha Packaging Co. Coty Canada Rimmel XX-Treme Mascara Launch Aisle/Shipper/Pallet - Temp Bronze Menasha Packaging Co. Johnson & Johnson Compeed Footcare Family Counter/Shelf Display - Temp Bronze Menasha Packaging Co. Boots No7 Boots Étagère In-Line/Gondola Bronze Pratt Display Edgewell Schick Barbershop Floorstand Aisle/Shipper/Pallet - Temp Bronze Sonoco Display and InComm Rite Aid Holiday Fireplace Gift Aisle/Shipper/Pallet - Temp Packaging Card Merchandiser Bronze WestRock Merchandising Procter & Gamble Gillette Venus Swirl Counter Unit Counter/Shelf - Perm Displays 5 HOME/HARDWARE AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC Gold Design Phase LG Electronics LG Pro-Bake Display Aisle/Shipper/Pallet - Perm Bronze Catapult Whirlpool (KitchenAid) Shop Like a Cook: KitchenAid In-store National/Regional In-Store P-O-P Program Campaign Bronze Niven Marketing Ace/Valspar Ace/Valspar Paint Studio Counter/Shelf - Perm MASS MERCHANDISERS AWARD ENTRANT CO. CLIENT CO. TITLE OF ENTRY ACTIVATION TACTIC Gold Greneker Mattel Inc. Thomas & Percy Photo Ops Aisle/Shipper/Pallet - Perm Co-Entrant: Ovation In-Store Gold InnerWorkings Mondelez International Mondelez Mix & Match Snack Center Aisle/Shipper/Pallet - Perm Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Big Game Football Helmet Aisle/Shipper/Pallet - Temp Co-Entrant: Catapult Gold Menasha Packaging Co. The Kellogg Co. Kellogg’s Snack Up for Summer Aisle/Shipper/Pallet - Temp Co-Entrant: The Integer Group Gold Ovation In-Store Mattel Inc. Thomas Play Center Counter/Shelf - Perm Gold Mars Petcare Mars Petcare Temptations Half Pallet Aisle/Shipper/Pallet - Temp Gold Pratt Display Edgewell Schick Barbershop Endstand Endcap Gold WestRock Merchandising The Walt Disney Co. Star Wars Millennium Falcon Display Aisle/Shipper/Pallet - Temp Displays Gold WestRock Merchandising Colgate-Palmolive Colgate Optic High Impact PDQ Counter/Shelf Display - Temp Displays Co-Entrant: Red Fuse SIlver Bennett Packaging of URI Marketing