Signage, Packaging & Translation Guidelines

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SIGNAGE, PACKAGING & TRANSLATION GUIDELINES

2007 U.S. VISUAL STANDARDS GUIDE

POP | Universal Frame- 18" Height

18" Universal Frame

Protective Equipment Equipo Protector

.5” Protective Equipment Equipo Protector

2” 1” Diameter 2” .625”

2.5” Left Graphic for 18” x 102” Right Graphic for 18” x 102” 2.5” Universal Sign Frame Universal Sign Frame

Protective Equipment vendor logo 5.5” Equipo Protector 5.5”

51.375” x 12.125” 17.625” 17.625” 51.375” x 12.125” graphic panel. graphic panel. 2” 1” Diameter 2” 51.375” 51.375” Vendor Logo Specs: Product type begins PMS 429 Grey Bar PMS 429 Grey Bar Vendor logo ends 2.5” from left. (upper & lower) (upper & lower) 2.5” from right edge. Max Height: 4” Max Width: 12” Min Height: 2”

Note: If logo cannot be scaled within parameters, omit logo in Blue Bar 32 Signage Guidelines Lowe’s 2007

POP | Universal Frame- 18" Height Specifications

SIZE: 18"h x width of adjustable frame 97"-102" Graphic Specs in chart below LOCATION: In-aisle racking at 112" and below Product type English: Folio Extra Bold 2" cap height Spanish: Folio Medium 1" cap height

PRINT METHOD / SUBSTRATE: Prints on to 3mm PVC. colors: One to full-color. If screen printed, blue bar must be printed as spot color, PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c.

Notes: Graphics overlap 1" in center. Scenes on graphics should be separated by a white 1" vertical margin.

Number of scenes vary.

Universal Sign Frame Graphics Chart

18" Frame 24" Frame Number Graphic Graphic Graphic Graphic Bay Width Graphics/Bay Height Width Height Width 49" 1 17 5/8 48 3/8 23 5/8 48 3/8 60" 2 17 5/8 30 3/8 23 5/8 30 3/8 73" 2 17 5/8 36 7/8 23 5/8 36 7/8 84" 2 17 5/8 42 3/8 23 5/8 42 3/8 90" 2 17 5/8 45 3/8 23 5/8 45 3/8 97" 2 17 5/8 48 7/8 23 5/8 48 7/8 102" 2 17 5/8 51 3/8 23 5/8 51 3/8 148" 3 17 5/8 50 3/8 23 5/8 50 3/8 33 Signage Guidelines Lowe’s 2007

Promotional | Universal Frame Height Specification

24" Universal Frame Layout Options

18" Universal Frame Layout Options 34 Signage Guidelines Lowe’s 2007

POP | Universal Frame- 24" Height

24" Universal Frame

Protective Equipment Equipo Protector

.5” Protective Equipment Equipo Protector

2” 1” Diameter 2” .625”

2.5” Left Graphic for 24” x 102” Right Graphic for 24” x 102” 2.5” Universal Sign Frame Universal Sign Frame

Protective Equipment 5.5” Equipo Protector vendor logo 5.5”

51.375” x 18.125” 23.625” 23.625” 51.375” x 18.125” graphic panel. graphic panel. 2” 1” Diameter 2” 51.375” 51.375” Vendor Logo Specs: Product type begins PMS 429 Grey Bar PMS 429 Grey Bar Vendor logo ends 2.5” from left. (upper & lower) (upper & lower) 2.5” from right edge. Max Height: 4” Max Width: 12” Min Height: 2”

Note: If logo cannot be scaled within parameters, omit logo in Blue Bar 35 Signage Guidelines Lowe’s 2007

POP | Universal Frame- 24" Height Specifications

SIZE: 24"h x width of adjustable frame 97"-102" Graphic Specs in chart below LOCATION: In-aisle racking at 142" Product type English: Folio Extra Bold 2" cap height Spanish: Folio Medium 1" cap height

Notes: Graphics overlap 1" in center. Scenes on graphics should be separated by a white 1" vertical margin.

Number of scenes vary.

Universal Sign Frame Graphics Chart

POP | On-Demand Pricing and Product Locator

DIAGRAMS BELOW ARE NOT TO SCALE

2"w x 10"h adhesive label Use: Apply to beam 3"w x 5"h adhesive label Use: Apply to beam or display

4"w x 2"h adhesive label Use: Apply to beam or product display

3"w x 5"h two-sided Note: Contractor pack branding hang tag may only be used as part of the Use: Hang from on-demand pricing label and is not product for use on packaging.

7" x 10" (landscape or portrait orientation) adhesive label Use: Apply to c-channel, hang from product, or adhere to sidestack/stackout 2"w x 1"h adhesive label Use: Apply to beam

If your signage contains placement for an on demand pricing label, please add the following label placement instructions with in the area: Size Type Price Label Here (Type is only necessary if it is a special order or installed pricing label.)

Note: Until further notice, Spanish translations are not suggested for this type of signage. Vendors should anticipate translation requirements in the near future and they should take this into consideration now as they begin to plan for future updates. Please look for updates to this policy at: http://www.loweslink.com/llmain/pubdocuments/signage_guidelines.pdf 37 Signage Guidelines Lowe’s 2007

POP | On-Demand Pricing and Product Locator

All Vendors must use the Lowe’s Corporate On-Demand Price Label System or stock and special order product pricing. The On-Demand Pricing system is a useful communications tool to Lowe’s customers. Along with vital information about each item (selling price, item number, item description, verification bar code, rebate information, if applicable, and bin locator information if applicable) the system is capable of displaying item specific feature/benefit copy, brand logos, promo messages, etc. Many formats are available for use and can be used in a variety of merchandising sets. The format that is most appropriate for use in one area of the store may not be appropriate in another depending on how the product is merchandised and/or displayed.

This system must be used whenever critical information needs to be conveyed to the customer in order to make an informed purchasing decision. Vendors should consult their Lowe’s Merchandising contact, their assigned Product Mar- keting Manager, and their Lowe’s Point-of-Sale Specialist (704 757-SIGN) to determine the best use of the On-Demand system for their individual needs.

Definition: Labels produced by Lowe’s Corporate which specify product information including price, model number, item number, UPC code, etc.

SIZE: Varies–see previous page for size and usage SOURCE: Lowe’s Corporate maintains the database of information. On-Demand Pricing Labels are printed at store level. Contact Lowe’s Point-of-Sale Specialist, 704 757-SIGN. 38 Signage Guidelines Lowe’s 2007

POP | On-Demand Pricing and Product Locator

Lowe’s has a Product Locator system which is integrated into the On-Demand pricing system. One of the most obvious new features of the system is the introduction of the aisle number into the product location logic. By giving our customers not only the bay and shelf location but also informing them of the appropriate aisle, Lowe’s has eliminated confusion in categories where displays are either in the cutback areas of a department, or cases where stock product must be housed on a separate aisle from the display. Extensive research was conducted on this system and, in conjunction with Lowe’s- provided explanatory signage and the locator marker signs, our store personnel and customers rated our new system easier to use because it steps you more logically through the process of finding the take-with product.

Corporate Bay Locator Marker

Proper use of the Product Locator system is essential so that our customers can easily navigate each department. The system also saves operationally in the stores, eliminating the extra time required to use the old handwritten product locators. This operational advantage frees up our employees to better service our customers and focus efforts on our core business. However, it is imperative the Product Locator system not be overused.

Note: Product locators should only be used when the take-with product is located away from the display. When take-with items either have no corresponding display, or are located directly below or adjacent to their display, product locators are not necessary. 39 Signage Guidelines Lowe’s 2007

POP | On-Demand Pricing and Product Locator

All vendors must use the Lowe’s Product Locator System, which is integrated into the On-Demand Price Label System, in lieu of a proprietary “easy find” system.

As you can see in these photos, the air purifier set positions the display directly above the take-with product. In this example product location is not necessary.

Product Location Only Labels will be used in places where displays are up high and make price changes a safety issue. Since the price is not on the label, these labels will only be feasible in areas where the take-with stock is in the immediate area of the display and the label is the primary means of communicating price to the customer. In these cases a standard or on-demand pricing label with product locator should be used. Product Location only labels are controlled on an item- specific basis at Lowe’s Corporate. Contact the Point-of-Sale Specialist for more information (704 757-SIGN).

The On-Demand Product Locator system has eliminated the need for proprietary, easy-find systems that vendors have developed over time. Many times these easy-find systems are integrated into the product packaging as well. For this reason, we have instructed our store personnel to not locate product using the On-Demand System if this type of proprietary system is in use. However, as Lowe’s vendors undergo line review, and when new programs are being developed, these proprietary systems must be eliminated and the On-Demand Product Locator system should be utilized. 40 Signage Guidelines Lowe’s 2007

POP | Vinyl Bungee Backer

Gray Banner Top Hooks Pratt item #4099993 Christmas Tree Clips Pratt item #4090501 (Clips in all four holes)

Bungee spans length of banner

Bungee Hardware Pratt item #5TO01027754 41 Signage Guidelines Lowe’s 2007

POP | Backdrop Banner Specification

AVAILABLE SIZES: 60" x 96" 73" x 96" 97" x 96" 102" x 96" 144" x 96" (Any Bay or Endcap width x 96"h)

LOCATION: Back of Bay or Endcap racking

PRODUCT TYPE COPY: None (No Type or Graphic allowed)

PRINT METHOD / SUBSTRATE: Screen print onto 12oz vinyl Must print on both sides of material

COLORS AVAILABLE: PMS 429 (Special Match)

Sandlewood (Special Match)

SOURCE: Pratt Corporation, 1-877-428-7728 42 Signage Guidelines Lowe’s 2007

POP | In-Bay Violator

Bilingual Example This is an example of “Block-by-Block” layout. See “Bilingual Layout Options” on the following page for more details.

Exmple of a 36in x 64in aisle violator To be printed on 060 styrene There are two sides. Product Type: English: 0.65" cap height upper and lower case Folio Medium Spanish: 0.75" cap height upper and lower case Folio Medium

Stain Grade Stain Grade Pine Moulding Pine Moulding Teñidas el grado Teñidas el grado moldura de pino moldura de pino

Combine moulding Transform a Room Combine moulding to create a Trimwork can transfor a room more distinct and unique look from traditional to modern, or contemporary to casual without changing its basic structure. Combine las molduras Transforme una Combine las molduras para crear una apariencia habitación única y distintiva Un reborde puede transformar una habitación tradicional a una moderna, o de crown contemporánea a corona

S4S clásica sin cambiar su estructura básica. base cap zócalo

cove moldura cóncava Basic/Básico chair rail moldura protectora

base

Enhanced/Realzado NOTE: There are two sides.To be Extensive/Extensivo printed on 060 styrene. Example of a 36in x 64in aisle violator. 43 Signage Guidelines Lowe’s 2007

POP | In-Bay Violator Specification

A rigid or semi-flexible sign that mounts to the inside of the upright and extends into the bay.

SIZE: Varies, depending on size of bay

LOCATION: Inside bay between 4’ and 8’. Do not completely obstruct the view of the adjacent bay.

COPY: 48pt (mounting up to 7’), 60pt (mounting between 7’ and 8’) PRINT METHOD / SUBSTRATE: Screen print onto .060 opaque white styrene or digitally print onto 4 mil white vinyl and mount with permanent adhesive to .060 white styrene.

COLORS: One to full-color.

NOTES: These signs do not protrude into the aisle in any way.

HARDWARE / INSTALLATION METHOD: DOUBLE-SIDED FOAM TAPE

NOTES: Adhere sign to racking by applying tape to the cross-brace and upright. 44 Signage Guidelines Lowe’s 2007

POP | In-Bay Flipbook

Bilingual Example These are examples of “Back-to-Back” and “Consecutive” layout. See “Bilingual Layout Options” on the following page for more details.

not to exceed 12.5"

Consecutive

Print Spanish on last several flip pages with tab on the first Spanish page to distinguish

Print English Print Spanish the two sections on first on last several pages several pages subject to panel format Additional Layout Option

Back-to-Back

Print English on front and Spanish on back with “reverso en espa- ñol” on top right-hand corner of first/front English page 45 Signage Guidelines Lowe’s 2007

POP | In-Bay Flipbook Specification

In-bay multi-page signage mounted to racking upright, used to display detailed product information

NUMBER OF PANELS AVAILABLE: Up to 18 panels

NUMBER OF GRAPHIC PAGES PER PANEL: Four 8.5”w x 11”h pages and two 8.5”w x 1.1875”h inserts, as shown here or subject to panel format.

GRAPHICS: Varies depending on type of information displayed. All graphics must be approved by Lowe’s.

COPY: 12pt minimum. Must have Lowe’s logo and copyright information on last page.

BILINGUAL LAYOUT OPTIONS: BACK-TO-BACK or CONSECUTIVE (with tab for English and tab for Español). See the simplified layout illustrations and more detailed de scriptions on pages 136-138.

Back to Back Consecutive

Content must be approved by Product Marketing Manager.

PRINT METHOD / SUBSTRATE: Offset print on minimum 100# text or up to maximum 11pt. cardstock

COLORS: One to full-color plus varnish

NOTES: Shown here is the 2-up panel format – other formats are available. If displayed outdoors, use appropriate weatherproof materials and UV ink. Print each page single-sided. Two pages will be placed back-to-back in each sleeve. Panels are mounted to create a cacade effect. If flipbook content includes project instructional information, clearly identify task steps by placing the word ‘step’ in front of each number in the order of instruction, and use the How-To icon. When submitting, you must provide the length of the fully-assembled flipbook.

HARDWARE / INSTALLATION METHOD: FLIPBOOK

SIZE: Up to 12.5”w x various heights depending on format and number of cascading panels MOUNTING: See the following page for installation instructions. SOURCE: Available from Strath Elgin, 888 4-STRATH 46 Signage Guidelines Lowe’s 2007

POP | In-bay Flipbook Installation Instructions

How to use your Pivot Wing Catalogue Display

Note: For all Lowe’s stores, the flipbook MUST be mounted flush with the racking. Mounting it perpendicular to the racking is strictly prohibited.

Use the wing nut, bolt and washer assemblies provided for flat mount to the rack. Two Insert plastic tabs into top and washers have been provided. bottom of channel and attach Use the one best suited to the to surface using self tapping racking being used. screws provided. 47 Signage Guidelines Lowe’s 2007

POP | Brochure

Bilingual Example These are examples of “Back-to-Back Brochure” and “Flip Over” layout. See “Bilingual Layout Options” on the following page for Back-to-Back more details. Brochure

These layout options require that “Flip for English” be added to the top right hand corner of the Spanish side Three Panel Back Side - Spanish Only and “Reverso en espanol” be Left panel is back cover when closed added to the top right hand corner of the English side.

Flip Over

Three Panel Front Side - English Only Left panel is front cover when closed

Five Panel Front Side - English Only Left panel is front cover when closed

Five Panel Back Side - Spanish Only Left panel is back cover when closed 48 Signage Guidelines Lowe’s 2007

POP | Brochure Specification

A print collateral piece supplied to Lowe’s for placement at point-of-purchase

SIZE: Two sizes: folds to 3.6”w x 8.5”h (#10); folds to 8.5”w x 11”h Any number of panels . COPY: 12pt minimum. Must have Lowe’s logo and copyright information on back cover.

BILINGUAL LAYOUT OPTIONS: When the number of panels IS evenly divisible by three or five, the preferred layout technique is BACK-TO-BACK BROCHURE (with reverse accordion fold). When the number of panels IS NOT evenly divisible by three or five, the preferred layout technique is FLIP OVER for four or more panels. The CONSECUTIVE or FOLD-OUT may also be permissible. See the simplified layout illustrations and more detailed descriptions on pages 136-138.

Back to Back Brochure Flip Over

Consecutive

PHOTOGRAPHY: As needed to convey information or enhance visual effect.

PRINT METHOD / SUBSTRATE: Offset or digitally print on paper. Minimum weight 80# text.

COLORS: One to full-color

NOTES: If displayed outdoors, use appropriate weatherproof materials and UV inks. Brochures must be shrink wrapped in quantities of 100. Brochures will only be approved if they are the sizes specified and are displayed in the approved hardware. Vendor is responsible for supplying hardware. Hardware information can be found on pages 104-110.

Vendor is responsible for supplying hardware and is also responsible for insuring re-order information is included in each package. Re-order information should be detailed on a label that adheres to the brochure hardware. Hardware and label information can be found on page # and #.

NOTE: Signage, brochures, and other consumer literature containing pre-printed prices are not approved for any stock product. 49 Signage Guidelines Lowe’s 2007

POP | Literature Holder

A 3”x1” white stock re-order label is required on every literature holder so as the item is depleted, a store associate can correctly identify the literature piece and the contact responsible for replenishment. This label should be included every time materials are sent to a store, not just the first time. There should be one label included with each package of brochures/tearpads.

Brochures should be placed in a VSG approved holder and tearpads should use the VSG approved tearpad holders, both can be found in the display section. Zip ties are not an approved mounting method for tearpads.

STANDARD METALBROCHURE HOLDERS– FOR INDOOR USE ONLY: METALCATALOG HOLDER:

• Item # Recommended • VSG Barcode# Beam Mount* • Brochure/Tearpad,Description/ layout for Title of the piece • Reorder contact name & reorder sticker phone number

BROCHURE REORDER # 12345 TO REORDER CALL 1-888-123-4567 Upright Mount*

Re-order sticker

ACRYLIC BROCHURE HOLDERS– FOR USEINVIGNETTES ONLY: ACRYLIC CATALOG HOLDER– FORUSE IN VIGNETTES ONLY:

Freestanding* Header Graphic

Wall Mount*

LIDDED BROCHURE HOLDER –FOR OUTDOOR USE ONLY: Wall or Beam Mount*

Re-order sticker is placed inside the lid

* Available in large and small sizes. Note: Illustrations not to scale. 50 Signage Guidelines Lowe’s 2007

POP | Tear Pad and Holder

Bilingual Example This is an example of “Back-to-Back” layout. See “Bilingual Layout Options” on the following page for more details.

Front Back

1.25”w x 0.75”h area for Lowe’s logo Placement of the Installation with tagline (include copyright information Guaranteed and/or Special Order in a minimum of 7pt. type) icons can be present on either the front or back of the tear pad, if it is appropriate to the product

Area for Lowe’s bar code located 0.25” from right and bottom edges (see page 14 for bar code specifications) 51 Signage Guidelines Lowe’s 2007

POP | Tearpad and Holder Specification

Padded tear sheets mounted to backer card and hung from racking for customer take-away

SIZE: 4”w x 6”h minimum, 8.5”w x 11”h maximum (portrait or landscape orientation)

LOCATION: Mount to upright.

COPY: 12pt minimum. Must have Lowe’s logo and copyright information on back of tear pad. Content must be approved by Product Marketing Manager.

BILINGUAL LAYOUT OPTIONS: Constrain English to one side and use BACK-TO-BACK. See the simplified layout illustrations and more detailed descriptions on pages 136-138.

Back to Back Brochure

PHOTOGRAPHY: As needed to convey information or enhance visual effect.

PRINT METHOD / SUBSTRATE: Offset or digitally print on paper. Minimum weight 80# text. Maximum of 50 pages per pad.

COLORS: One to full-color

FINISHING: 0.375” diameter hole, positioned .25” from the top edge of pad

NOTES: If displayed outdoors, use appropriate weatherproof materials and UV inks.

HARDWARE / INSTALLATION METHOD: TEARPAD HOLDER Tear Pad Holder attaches to SIZE: 2.75”w x 4.25”h upright

MATERIALS: Powder-coated metal painted to match PANTONE® 429c

MOUNTING: Attaches to racking upright keyholes

SOURCE: Available from Pratt Corporation, 877 428-7728 ext. 3173

NOTE: Tear pad hardware hooks are available in 0.375”, 0.5”, or 0.75” lengths.

The vendor is responsible for supplying hardware and insuring re-order information is included in each package. The re-order information should be detailed on a label that adheres to the tear pad hardware. Hardware and label information can be found on page 49. 52 Signage Guidelines Lowe’s 2007

POP | Bag Stuffer

Bilingual Example This is an example of “Back-to-Back” layout. See “Bilingual Layout Options” on the following page for more details.

Reserve a 1.25” w x 0.75” h area for Lowe’s Area for Lowe’s bar code located 0.25” logo with tagline (include copyright information from right and bottom edges (see page in a minimum of 7pt type on bottom of page) 14 for bar code specifications) 53 Signage Guidelines Lowe’s 2007

POP | Bag Stuffer Specification

Lowe’s Corporate determines promotional events to be displayed on bag stuffers. Please contact your Product Marketing Manager for information.

A printed flyer added to each customer's bag at the checkout

SIZE: 8.5”w x 11”h; two-sided

COPY: 12pt minimum

BILINGUAL LAYOUT OPTIONS: Constrain English to one side and use BACK-TO-BACK. See the simplified layout illustrations and more detailed descriptions on pages 136-138.

Back-to-Back

PROMOTIONAL MESSAGE: Promotional message includes price or other important offer information. Minimum 1”h Folio Medium. If used, dollar sign and cents font should be 50% size of dollar font.

REMOVE-ON DATE: Date following the promotion expiration date and bag stuffers must no longer be dis tributed. PANTONE® 280c, black, or reversed.

PHOTOGRAPHY: Up to 75% coverage

PRINT METHOD / SUBSTRATE: Offset or digitally printed on paper; minimum weight 80# text

COLORS: One to full-color

DISTRIBUTION: Bag stuffers for Lowe’s must be printed, bulk-packed, and distributed to all stores; Product Marketing Managers pre-determine quantity required per store.

NOTES: Bar code, contact telephone number for replacements, and remove-on date must be printed on page. New product announcements may only bedistributed for 60 days. Other promotional signage may be distibuted for the duration of the promotion only, maximum 90 days.