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Signage, Packaging & Translation Guidelines

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Signage, Packaging & Translation Guidelines SIGNAGE, PACKAGING & TRANSLATION GUIDELINES 2007 U.S. VISUAL STANDARDS GUIDE ©2007 by Lowe's®.All rights reserved. Lowe's and the gable design are registered trademarks of LF, LLC. POP/POINT-OF-PURCHASE 2007 U.S. VISUAL STANDARDS GUIDE ©2007 by Lowe's®.All rights reserved. Lowe's and the gable design are registered trademarks of LF, LLC. 31 Signage Guidelines Lowe’s 2007 POP | Universal Frame- 18" Height 18" Universal Frame Protective Equipment Equipo Protector .5” Protective Equipment Equipo Protector 2” 1” Diameter 2” .625” 2.5” Left Graphic for 18” x 102” Right Graphic for 18” x 102” 2.5” Universal Sign Frame Universal Sign Frame Protective Equipment vendor logo 5.5” Equipo Protector 5.5” 51.375” x 12.125” 17.625” 17.625” 51.375” x 12.125” graphic panel. graphic panel. 2” 1” Diameter 2” 51.375” 51.375” Vendor Logo Specs: Product type begins PMS 429 Grey Bar PMS 429 Grey Bar Vendor logo ends 2.5” from left. (upper & lower) (upper & lower) 2.5” from right edge. Max Height: 4” Max Width: 12” Min Height: 2” Note: If logo cannot be scaled within parameters, omit logo in Blue Bar 32 Signage Guidelines Lowe’s 2007 POP | Universal Frame- 18" Height Specifications SIZE: 18"h x width of adjustable frame 97"-102" Graphic Specs in chart below LOCATION: In-aisle racking at 112" and below Product type English: Folio Extra Bold 2" cap height Spanish: Folio Medium 1" cap height PRINT METHOD / SUBSTRATE: Prints on to 3mm PVC. colors: One to full-color. If screen printed, blue bar must be printed as spot color, PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c. Notes: Graphics overlap 1" in center. Scenes on graphics should be separated by a white 1" vertical margin. Number of scenes vary. Universal Sign Frame Graphics Chart 18" Frame 24" Frame Number Graphic Graphic Graphic Graphic Bay Width Graphics/Bay Height Width Height Width 49" 1 17 5/8 48 3/8 23 5/8 48 3/8 60" 2 17 5/8 30 3/8 23 5/8 30 3/8 73" 2 17 5/8 36 7/8 23 5/8 36 7/8 84" 2 17 5/8 42 3/8 23 5/8 42 3/8 90" 2 17 5/8 45 3/8 23 5/8 45 3/8 97" 2 17 5/8 48 7/8 23 5/8 48 7/8 102" 2 17 5/8 51 3/8 23 5/8 51 3/8 148" 3 17 5/8 50 3/8 23 5/8 50 3/8 33 Signage Guidelines Lowe’s 2007 Promotional | Universal Frame Height Specification 24" Universal Frame Layout Options 18" Universal Frame Layout Options 34 Signage Guidelines Lowe’s 2007 POP | Universal Frame- 24" Height 24" Universal Frame Protective Equipment Equipo Protector .5” Protective Equipment Equipo Protector 2” 1” Diameter 2” .625” 2.5” Left Graphic for 24” x 102” Right Graphic for 24” x 102” 2.5” Universal Sign Frame Universal Sign Frame Protective Equipment 5.5” Equipo Protector vendor logo 5.5” 51.375” x 18.125” 23.625” 23.625” 51.375” x 18.125” graphic panel. graphic panel. 2” 1” Diameter 2” 51.375” 51.375” Vendor Logo Specs: Product type begins PMS 429 Grey Bar PMS 429 Grey Bar Vendor logo ends 2.5” from left. (upper & lower) (upper & lower) 2.5” from right edge. Max Height: 4” Max Width: 12” Min Height: 2” Note: If logo cannot be scaled within parameters, omit logo in Blue Bar 35 Signage Guidelines Lowe’s 2007 POP | Universal Frame- 24" Height Specifications SIZE: 24"h x width of adjustable frame 97"-102" Graphic Specs in chart below LOCATION: In-aisle racking at 142" Product type English: Folio Extra Bold 2" cap height Spanish: Folio Medium 1" cap height PRINT METHOD / SUBSTRATE: Prints on to 3mm PVC. colors: One to full-color. If screen printed, blue bar must be printed as spot color, PANTONE® 280c. If digitally printed, blue bar must match PANTONE® 280c. Notes: Graphics overlap 1" in center. Scenes on graphics should be separated by a white 1" vertical margin. Number of scenes vary. Universal Sign Frame Graphics Chart 18" Frame 24" Frame Number Graphic Graphic Graphic Graphic Bay Width Graphics/Bay Height Width Height Width 49" 1 17 5/8 48 3/8 23 5/8 48 3/8 60" 2 17 5/8 30 3/8 23 5/8 30 3/8 73" 2 17 5/8 36 7/8 23 5/8 36 7/8 84" 2 17 5/8 42 3/8 23 5/8 42 3/8 90" 2 17 5/8 45 3/8 23 5/8 45 3/8 97" 2 17 5/8 48 7/8 23 5/8 48 7/8 102" 2 17 5/8 51 3/8 23 5/8 51 3/8 148" 3 17 5/8 50 3/8 23 5/8 50 3/8 36 Signage Guidelines Lowe’s 2007 POP | On-Demand Pricing and Product Locator DIAGRAMS BELOW ARE NOT TO SCALE 2"w x 10"h adhesive label Use: Apply to beam 3"w x 5"h adhesive label Use: Apply to beam or display 4"w x 2"h adhesive label Use: Apply to beam or product display 3"w x 5"h two-sided Note: Contractor pack branding hang tag may only be used as part of the Use: Hang from on-demand pricing label and is not product for use on packaging. 7" x 10" (landscape or portrait orientation) adhesive label Use: Apply to c-channel, hang from product, or adhere to sidestack/stackout 2"w x 1"h adhesive label Use: Apply to beam If your signage contains placement for an on demand pricing label, please add the following label placement instructions with in the area: Size Type Price Label Here (Type is only necessary if it is a special order or installed pricing label.) Note: Until further notice, Spanish translations are not suggested for this type of signage. Vendors should anticipate translation requirements in the near future and they should take this into consideration now as they begin to plan for future updates. Please look for updates to this policy at: http://www.loweslink.com/llmain/pubdocuments/signage_guidelines.pdf 37 Signage Guidelines Lowe’s 2007 POP | On-Demand Pricing and Product Locator All Vendors must use the Lowe’s Corporate On-Demand Price Label System or stock and special order prod- uct pricing. The On-Demand Pricing system is a useful communications tool to Lowe’s customers. Along with vital information about each item (selling price, item number, item description, verification bar code, rebate information, if applicable, and bin locator information if applicable) the system is capable of displaying item specific feature/benefit copy, brand logos, promo messages, etc. Many formats are available for use and can be used in a variety of merchandising sets. The format that is most appropriate for use in one area of the store may not be appropriate in another depending on how the product is merchandised and/or displayed. This system must be used whenever critical information needs to be conveyed to the customer in order to make an informed purchasing decision. Vendors should consult their Lowe’s Merchandising contact, their assigned Product Mar- keting Manager, and their Lowe’s Point-of-Sale Specialist (704 757-SIGN) to determine the best use of the On-Demand system for their individual needs. Definition: Labels produced by Lowe’s Corporate which specify product information including price, model number, item number, UPC code, etc. SIZE: Varies–see previous page for size and usage SOURCE: Lowe’s Corporate maintains the database of information. On-Demand Pricing Labels are printed at store level. Contact Lowe’s Point-of-Sale Specialist, 704 757-SIGN. 38 Signage Guidelines Lowe’s 2007 POP | On-Demand Pricing and Product Locator Lowe’s has a Product Locator system which is integrated into the On-Demand pricing system. One of the most obvious new features of the system is the introduction of the aisle number into the product location logic. By giving our customers not only the bay and shelf location but also informing them of the appropriate aisle, Lowe’s has eliminated confusion in categories where displays are either in the cutback areas of a department, or cases where stock product must be housed on a separate aisle from the display. Extensive research was conducted on this system and, in conjunction with Lowe’s- provided explanatory signage and the locator marker signs, our store personnel and customers rated our new system easier to use because it steps you more logically through the process of finding the take-with product. B Corporate Bay Locator Marker Corporate Bay Locator Marker Proper use of the Product Locator system is essential so that our customers can easily navigate each department. The system also saves operationally in the stores, eliminating the extra time required to use the old handwritten product locators. This operational advantage frees up our employees to better service our customers and focus efforts on our core business. However, it is imperative the Product Locator system not be overused. Note: Product locators should only be used when the take-with product is located away from the display. When take-with items either have no corresponding display, or are located directly below or adjacent to their display, product locators are not necessary. 39 Signage Guidelines Lowe’s 2007 POP | On-Demand Pricing and Product Locator All vendors must use the Lowe’s Product Locator System, which is integrated into the On-Demand Price Label System, in lieu of a proprietary “easy find” system.
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