Building for Voice Poll
How big is “Hindi” language on Google Assistant globally ?
3rd biggest language
5th biggest language
2nd biggest language 500M+ Users globally use the Google Assistant in a India is amongst month the fastest growing voice markets Hindi globally On Assistant is the 2nd biggest language globally after English
Source: CES 2020 announcement; Google for India 2019 announcement 270% Not just on Google Assistant yearly growth of voice queries we see voice as on search a preferred medium of input across Search and YouTube
Source: Google India Key drivers of Voice adoption
User Need Easy to Scale Ecosystem Must be solving a core user need Must be affordable & accessible Need ecosystem to drive to mass adoption touch points and also power newer use cases Why are indians adopting voice Majority Indians being Mobile is surface of Indians are multilingual find voice choice for Voice comfortable withVoice easier vs Typing
Indians are leapfrogging on Voice adoption
60% users use voice Over 100M Voice is 3x Assistants on phone cricket queries in Hindi faster than typing received by Assistant in
Source: WAT Consult Report, Google for India 2019, Lifedata.ai the 2019 cricket season Source: Google I/O Announcement, 2019 Powered by Machine learning, Assistant is becoming more naturally Conversational
Hey Google, how many calories are there in a Pasta?
There are 131 calories in 100 gms of fresh cooked Pasta
Help me cook it
Sure. Follow these steps Vernacular Internet users find voice a more natural way of interacting with technology which helps reduces friction
72% of Internet Voice is 3.7 times Hindi queries 600M-700M Users in India faster compared grew 400% Vernacular prefer non to typing year-on-year on internet users English especially in Indic voice search expected by language languages 2025; 2x of US population
Source: Google Trends Data, India, 2020; Nielsen BARC Media Landscape, April 2020 Source: Google KPMG Report, Livemint article, Google for India announcement, ET article Consumers use Voice for a variety of use cases Across 9 indian languages
01 03 05 Information News Personality & Fun
कल मौसम कैसा रहेगा? play news tell me a joke
how many ounces in a cup ताज़ा खबर sing a song
cricket play a game
02 04 Entertainment Local
open youtube आस–पास के रेटोरᴂट
एक गाना सुनाओ supermarkets nearby
bahubali 2 hows the traffic On-demand fulfillment And this is going to get even bigger
1B new Internet users will be acquired by voice
Smarthome market in India is expected to surpass $9B by 2025
Source: Article, External Research Voice is available across several surfaces Voice is present across all our big products Apart from mobile, Voice is getting adopted on smart devices at home and on the go Google Assistant on 100M Jio phone users
Voice has enables access to internet on their phone through the Google been able to Assistant button make technology more accessible Google Assistant Phoneline for 2G users and equitable brings the power of information to users who do not have an internet connection We are seeing an ecosystem building around voice As consumers adopt Voice, Ecosystem for Voice is at an inflection point
Brands
Tech Agencies Startups Indian Panchang by Agrahyah Tech Information on Tithi, Muhurat, Naksatra, Yoga, and Rashi Tech Agencies like Agrahyah Tech, Arrow AI are helping Newschecker voice app by Arrow AI brands design voice first user Helps stay safe from misinformation experiences for their products
Sadhguru Whispers by Boltd Brighten each day through an inspirational message
IPL Battle by CEDEX Tech Tests your IPL cricket knowledge
Over 1 Million Actions on Google are available today for consumers on Google Assistant Brands We have seen brands across all categories like CPG, durables, food tech, e-commerce, retail, media etc, experiment with Voice
Order pizza from Swiggy
talk to Hello Sensodyne
ask Kotak Bank about nearest ATM Brands have also started to experiment with Voice using it as a means to create book me a cab to IGI Airport buzz with their consumers.
play latest dance songs on gaana 24% of Gaana’s users use the voice search talk to reliance fresh feature on the app every month
Source: Article India has the 3rd biggest startup ecosystem with 10K+ Tech startups, with significant investment on Deep Tech (AI, ML, AR) solutions across B2B and B2C
Vokal Reverie Technologies Gopal Dhiyo Platform to get Voice answers A voice suite for businesses A voice platform for jobs to common questions posted by to engage with non-English where blue collar workers can create consumers in their own language. customers in 12 Indian languages their resume in their own language by just speaking to their smartphone User Need Easy to Scale Ecosystem Must be solving a Must be affordable & accessible Need ecosystem to drive core user need to mass adoption touch points and also power newer use cases
Tech Agencies have warmed up to Indian users using voice on Mobile Voice growing across Search, YouTube voice with over 1 Million actions on and comfortable talking to phone and Assistant. to get things done Google available today for users
Voice is 3.7 times faster compared Voice adoption is high with 2G users as Brands have started to to typing especially in Indic well via Google Assistant phone-line experiment with Voice to aid in languages and Assistant on Jio Phone, their user experience
Vernacular Internet users find voice a more natural way of interacting with Smart home devicesmarket to Startups across B2B and B2C technology. 600M-700M Vernacular surpass $9B by 2025 are building for voice internet users expected by 2025; Poll
Do you think voice is relevant for your brand / platform ?
Yes No Don’t know