Designing the Chromecast Out-of-Box Experience Noor Ali-Hasan Google 1600 Amphitheatre Parkway Mountain View, CA 94043
[email protected] ABSTRACT introducing a new TV interaction paradigm to users. We Chromecast is a small HDMI device that provides users will also describe our user research process and how the with an easy way to stream online videos and music to user experience team worked with engineers and product the TV. The Chromecast out-of-box experience (OOBE) managers to implement a simple and easy OOBE. First, has been lauded by reviewers and consumers for its we will describe the Chromecast OOBE. simplicity and ease of use. Even though setting up CHROMECAST OUT-OF-BOX EXPERIENCE Chromecast is pretty simple, we found that without The Chromecast packaging comes with four components: proper guidance there were several ways that users could a Chromecast device, a USB power cable, a power fail. This case study will present the different challenges supply, and an optional HDMI extender. To set up the team faced in designing the Chromecast OOBE and Chromecast, the user connects the USB power cable to the different options the team explored. We will also the Chromecast device and power supply, connects the describe our user research process and how the user power supply to a power outlet, and then connects the experience team worked with engineers and product Chromecast into an HDMI port on a TV. managers to implement a simple and easy OOBE. After turning on the TV and switching inputs to the Author Keywords correct HDMI port of the Chromecast, users are prompted Chromecast; TV; television; out-of-box experience to visit a setup website to download a setup application.