Impact of Social Media Meagan Dorsch, Public Affairs Director Today's Agenda . What is SM? .SM tools and how they are used . Tech Tools
Social Media Site Facebook . Over 800M active users . 50% are active . Fastest growing demo: 55-65F . 750B minutes on FB . Average 130 friends . 350M mobile
(Hubspot, Facebook) NCSL Facebook
. 30,520 page views . Post: 650+ views . FB, NCSL, Twitter, •1,251 followers •928 active users Bing •51% female . Wall, Info, 'Like' •45% male •25-34 (17%) F •35-44 (15%) M
Source: Facebook You Tube
. 3B views a day . 45 hours of video uploaded every minute . Owns 80% online video market . More video uploaded to YouTube in one month than the three major US networks created in 60
years Hubspot, YouTube Twitter . 175 M . 600 Tweets/Second . 140 characters . Fastest Growing Demo: 35+ . 119M following 1+ . 85M 1+ followers . 56M following 0 . 90M 0 followers
Source: Hubspot, Twitter, Business Insider NCSL SM
•2706 followers •RT average is .75 •Listed by 181 people •NCSL Lists •Legislators - 500 •Caucuses/Chambers - 111
Source: Twitter LinkedIn •120M •60% users income above $90,000 •Executives from all 2011 Fortune 500 companies •2M companies have pages
Source: LinkedIn Foursquare
. 10M users . 3M check-in's / day . 500 merchants use platform . Similar platform added to Twitter and FB
Source: Foursquare
How to Use Social Media Expected of You
. Communicate . Connect . Authentic . Personality . Symmetrical communication Pitfalls to Avoid
. Not an eating contest . Public, used as such . 90% business, 10% personal . Who is audience? SM Pros
. Get information out . Control the message . Connect directly with constituents . Show human side . New audience . Correct mistakes . Public/Transparency
SM Cons
. Time . Public . Rules and laws . Information . Best tool? . Really connecting? . Enjoying it? . Measure success?
Social Media Pages
. Be honest about who is posting . Controversial comments – Address comment – Provide offline contact information – Discuss resolution – Explain why taking down comment . Post your policy . Let people know where you are (widgets) Privacy and Security Facebook •No one is looking for you! •If it's too funny, don't open! •Don't fall for peer pressure emails •Check privacy settings
Twitter •Open links from followers •GeoTweeting is optional •If it's free or have a video, don't click! Social Media Bucket List
. Join social networking group . Start a blog . Ask a question via crowd sourcing . Produce a Podcast . Post 3 videos and 1 photo album . Use social bookmarking . Start using RSS newsfeeds . Text . Use Twitter . Create a Google mashup
What Hasn't Changed
. Talking with people
. Respect
. Expecting the truth
. Hear your voice