Business Insider
The Path to 100M Users and Beyond
Julian Childs
Managing Director, Business Insider UK Business Insider: 0 -100M Users In Less Than A Decade
100
80 Millioner
60
40
20
- 2007 2016 2 Source: BI Internal 2016 The key to our success?
3 Native digital.
4 How?
5 Two key components
1. Native Storytelling 2. Distribution
6 Why?
7 Macro Trends
Generational Shifts in Consumption Desktop is Dead. Mobile for Now….
8 18-34 Age Group Are Heavily Engaged On Facebook