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2 The people, companies and Trends and ideas that give life Current events and the minute-by- ideas transforming business purpose and adventure minute news cycle shaping our world
3 BUSINESS INSIDER Go inside the forces transforming our world. Business | Tech | Finance | Politics | Strategy
4 5 1. Aggregation can be powerful—and worth paying for–– if you wrap value around it by bringing it everywhere. 2. When content is your product, TRUST is vital. Building that takes time and effort. 3. Great content can become your best form of marketing. And the basis for honest partnerships. 4. Important information should be as easily accessible and friction-free as possible. Though doesn’t need to be ”free”! 5. Understand what metrics drive your business, and then optimize relentlessly. Getting better every day! 6. Never stop innovating! Never.
6 1. Aggregation can be powerful—and worth paying for––if you wrap value around it by bringing it everywhere.
7 Insider Inc. by the numbers
203M SOCIAL FOLLOWERS
Facebook ● Twitter ● YouTube ● Instagram ● LinkedIn ● Snapchat ● TikTok 97M US 3.1B VIDEO VIEWS UNIQUES AMER ● EMEA ● APAC
Source: Comscore, Dec 2019; Insider Inc. Proprietary Data, Dec 2019 8 The Insider Inc. newsroom strategy
TIME-SAVING BULLET POINTS
VIDEO TRANSCRIPT
9 Our stories reach people where they are
10 We believe in journalism that has impact
LED TO
11 2. When content is your product, TRUST is vital. Building that takes time and effort.
12 Whom do investors trust?
Bloomberg 8,2 Wall Street Journal 7,9 BBC 6,9 The Times 6,5 CNBC 6,3 Business Insider 6,1 Wikipedia 5,9 The Telegraph 5,9 The Guardian 5,6 CNN 5,6 Business Insider 5,4 MSNBC 5,1 Fox Business 4,7 Fox News 3,9
0 = least trustworthy 10 = most trustworthy
Source: Brunswick, Survey of 422 buy-side investors and sell-side analysts. Survey conducted from October 24th through November 8th, 2019. 13 >300 Journalist
14 3. Great content can become your best form of marketing. And the basis for honest partnerships.
15 DELL TECHNOLOGIES Digital transformation is an opportunity, not an obstacle
A multi-media program celebrating individuals, companies, and cities that are using technology in fascinating new ways.
16 INTERACTIVES
VIDEO POSTS FEATURE ARTICLES
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We “film once, edit for everywhere”
EP. 1 EP. 2 EP. 3 full-length video .com for online + OTT Facebook Watch distribution Youtube +3 min. videos distributed Apple TV through platform-native Roku players Amazon
short-form video distribution .com (ad served) Twitter 15-second cutdowns distributed LinkedIn via platform-native player
6-second video Waterfall custom ad unit distribution ad-served targeted on Business Insider
stills / slides Instagram Stories distribution Facebook Stories Stills and/or looping video/GIFs from video posted to Insider social channels 19 4. Important information should be as easily accessible and friction-free as possible. Though doesn’t need to be ”free”!
20 21 5. Understand what metrics drive your business, and then optimize relentlessly. Getting better every day!
22 Uncertain outlook for the future of online targeting
23 24 Insider’s Flywheel
1st-party Quality traffic behavioral data
Quality traffic powers our ability to bring you effective content + products
Impactful content Proprietary + products insights
25 6. Never stop innovating! Never.
26 27 Thank you
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