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2017 MarketBook Ma rketBook

Foreword 20

We are pleased to present the 2017 Washington Market Book, our annual directory of information for professionals. 17

These data sources use different geographic definitions to describe market areas. Consequently, throughout this publication, we have used two different market definitions: Designated Market Area (DMA) and metro market.

All data comparing the top 10 markets are reported using the DMA market definition. In most cases, data specific to the Washington area are reported using metro market definitions. Refer to page 7 for a detailed description of the Washington DMA and metro market.

1 Contents

The Top 10 DMAs Washington Post Digital

Population and Households ...... 3 Washington Post Digital ...... 15 Education...... 3 State and DMA of Residence for Income and Net Worth ...... 4 washingtonpost.com ...... 16 Workforce ...... 5 Washington DMA Audience Demographics for washingtonpost.com ...... 17 Online National News Access and Young Adults ...... 6 Local Reach for washingtonpost.com...... 18 Internet Access and Mobile Users ...... 6 Washington Post Mobile Audience...... 19 The Washington Market Express The Washington DMA and Metro Market ...... 7 Express Reader Composition ...... 20 Population and Households ...... 8 After-Tax Income...... 8 Highest Daily and Sunday Print Reach in the Local Media Top 10 DMAs ...... 9 Community ...... 21 Washington DMA Daily Post Local Magazines ...... 21 Audience Composition ...... 10 Washington Post Media Reach...... 22 Washington Market Express Cable and Satellite Providers ...... 22 Audience Composition ...... 10 Broadcast Television...... 22 Washington DMA Sunday Post Audience Composition ...... 10 Radio ...... 23 Washington DMA washingtonpost.com Audience Composition ...... 10 Miscellaneous DMA Circulation and Household Coverage ...... 11 Contacts...... 24 Notes...... 24

The Washington Post Print Circulation by County...... 12 Washington Opinion Leaders Inside the Beltway ...... 13 Metro Market Composition and The Washington Post Print Reach...... 14

The Top 10 DMAs

Atlanta Boston

2017 –Fort Worth Philadelphia San Francisco– Oakland–San Jose Washington MarketBook 2 Th e To

Population and Households Education p 10

Washington is #8 in Population Washington Leads in Proportion of College and DM With over 6.9 million people, nearly 2.6 million households Postgraduates Age 25 and nearly 5.3 million adults, Washington ranks eighth in and Over As population among ’s 10 largest DMAs. Among the 20 largest Hispanic population DMAs, Washington At 45%, Washington leads in the proportion of adults age ranks 14th. 25 and over with college degrees. Washington also leads the top 10 DMAs in the proportion of adults with postgraduate education. Twenty-three percent DMA Population Adults Households of area adults age 25 and over hold postgraduate degrees, New York 21,572,053 16,761,582 7,918,778 indexing 121 points above the U.S. average. Los Angeles 18,441,528 14,214,129 5,951,982 Chicago 9,744,610 7,429,931 3,612,834 College Graduates Age 25 and Over Philadelphia 8,125,934 6,311,520 3,074,506 Index Dallas-Fort Worth 7,728,753 5,770,362 2,786,280 DMA Number Percent (US=100) S.F.-Oakland-San Jose 7,558,510 5,633,454 2,778,090 Washington 2,110,200 45.2% 158 Houston 7,035,434 5,082,687 2,450,171 S.F.-Oakland-San Jose 2,240,000 43.5% 152 Washington 6,922,216 5,295,597 2,580,927 Boston 1,845,100 40.5% 142 Atlanta 6,820,634 5,086,550 2,519,929 New York 5,414,100 36.6% 128 Boston 6,586,970 5,213,139 2,575,247 Chicago 2,225,900 34.2% 120 Total for the 100,536,642 76,798,951 36,248,744 Top 10 DMAs Atlanta 1,431,800 32.4% 114 322,431,073 246,843,172 122,265,437 Philadelphia 1,755,900 31.9% 112 Dallas-Fort Worth 1,496,400 30.5% 107 Houston 1,271,200 28.8% 101 DMA Hispanic Population Los Angeles 3,482,800 28.3% 99 Total for the 23,273,600 34.6% 121 DMA Number Top 10 DMAs United States 61,757,800 28.5% 100 Los Angeles 8,512,108 New York 5,140,850 Houston 2,541,106 Adults Age 25 and Over with Miami-Fort Lauderdale 2,349,761 Postgraduate Degrees Dallas-Fort Worth 2,129,704 Index Chicago 2,118,643 DMA Number Percent (US=100) San Francisco 1,806,099 Washington 1,091,800 23.4% 221 Phoenix 1,530,349 S.F.-Oakland-San Jose 922,500 17.9% 164 San Antonio 1,519,983 Boston 790,600 17.4% 169 Harlingen-McAllen 1,241,079 New York 2,403,300 16.3% 153 Sacramento 1,191,074 Chicago 794,700 12.2% 115 Fresno 1,143,565 Philadelphia 661,800 12.0% 113 1,115,574 Atlanta 515,000 11.7% 110 Washington 991,252 Los Angeles 1,337,300 10.9% 103 936,545 Houston 477,400 10.8% 102 Philadelphia 935,229 Dallas-Fort Worth 490,400 10.0% 94 Albuquerque 836,897 Total for the 871,046 9,484,800 14.1% 133 Orlando Top 10 DMAs El Paso 832,101 United States 22,909,800 10.6% 100 Tampa 804,004 : Nielsen Scarborough 2016, Release 1 Sources: Population, Hispanic Population and Households – Nielsen, 2016; Adults – Nielsen Scarborough 2016, Release 1 3 Income and Net Worth As

DM Washington is #1 in Proportion of Adults in Washington is #2 in Proportion of Adults in

10 $100,000+ and $150,000+ Income Households $250,000+ Households and #2 in Net Worth $1 p Washington is first among the top 10 DMAs in proportion of Million+ or More To adults with household incomes of $100,000 or more. About Washington is second among the top 10 DMAs in proportion e 41% of area adults fall in this category. of adults in households with incomes of $250,000 or more, Th Washington also ranks first among the top 10 markets in the and second in share of adults with a household net worth of proportion of adults with household incomes of $150,000 $1 million or more. or more. Twenty-three percent of area adults belong to this upscale group (2.5 times the U.S. average). Household Incomes of $250,000 or More

Adults in % of DMA Index DMA $250k+ Adults (US =100) Household Incomes of $100,000 or More Households S.F.-Oakland-San Jose 453,900 7.9% 279 Adults in % of DMA Index DMA $100k+ Washington 372,100 7.0% 249 Adults (US =100) Households New York 1,090,200 6.5% 230 Washington 2,143,600 40.5% 194 Boston 320,100 6.1% 217 S.F.-Oakland-San Jose 2,182,100 37.8% 181 Houston 222,200 4.4% 155 Boston 1,831,700 35.1% 168 Los Angeles 529,700 3.7% 132 New York 5,297,300 31.6% 152 Chicago 230,300 3.1% 110 Houston 1,331,600 26.2% 126 Atlanta 156,000 3.1% 109 Chicago 1,940,200 26.1% 125 Dallas-Fort Worth 170,800 3.0% 107 Philadelphia 1,556,700 24.7% 118 Philadelphia 176,100 2.8% 99 Dallas-Fort Worth 1,334,900 23.7% 114 Total for the 3,721,700 4.8% 172 Los Angeles 3,277,900 23.1% 111 Top 10 DMAs United States 6,970,400 2.8% 100 Atlanta 1,114,800 21.9% 105 Total for the 22,010,900 28.7% 137 Top 10 DMAs United States 51,483,100 20.9% 100 Net Worth $1 Million or More Adults in % of DMA Index DMA $1 Million+ Adults (US =100) Household Incomes of $150,000 or More Households S.F.-Oakland-San Jose 1,413,000 25.0% 318 Adults in % of DMA Index DMA $150k+ Washington 754,000 14.5% 185 Adults (US =100) Households New York 2,349,000 14.2% 182 Washington 1,237,800 23.4% 253 Boston 687,000 13.6% 173 S.F.-Oakland-San Jose 1,280,500 22.2% 240 Los Angeles 1,623,000 11.5% 147 Boston 942,200 18.1% 196

2017 Chicago 579,000 7.8% 100 New York 2,888,600 17.2% 187 Dallas-Fort Worth 347,000 6.3% 80 Houston 688,000 13.5% 147 Philadelphia 377,000 6.1% 77 Los Angeles 1,661,000 11.7% 127 Atlanta 287,000 5.8% 73 Philadelphia 719,900 11.4% 124 Total for the 8,415,000 11.9% 152 Chicago 834,700 11.2% 122 above DMAs United States 18,878,000 7.8% 100 Dallas-Fort Worth 589,900 10.5% 113 Atlanta 527,000 10.4% 112 Source: Nielsen Scarborough 2016, Release 1; GfK MRI 2015 Doublebase Total for the 11,369,600 14.8% 160 Top 10 DMAs United States 22,783,700 9.2% 100

Source: Nielsen Scarborough 2016, Release 1 MarketBook 4 Th e To

Workforce p 10

Washington is #1 in Proportion of Professionals Washington is #1 in Computer Professionals and DM and Managers and #3 in Proportion of White-Collar #2 in Computer and Engineering Professionals As Employment Washington ranks first in the proportion of computer Fifty-four percent of employed Washington adults are in professionals; 63 out of every 1,000 area workers are professional or managerial jobs, and the market indexes 28 employed in computer occupations, indexing 104 points points above the U.S. average for professional employment. above the U.S. average. Washington ranks third among the nation’s 10 largest Washington ranks second in the proportion of computer and markets in proportion of adults in white-collar jobs, with engineering professionals, with 9% of the workforce in this 70% of its workforce in this category. category.

Professionals/Managers Computer Professionals

Number of Number of % of Index % of Index DMA DMA Computer Prof./Mgrs. Workforce (US =100) Workforce (US =100) Professionals Washington 1,940,200 53.9% 128 Washington 228,300 6.3% 204 S.F.-Oakland-San Jose 1,920,600 51.3% 122 S.F.-Oakland-San Jose 222,400 5.9% 191 Boston 1,719,300 50.6% 121 Boston 162,300 4.8% 154 New York 5,000,900 47.3% 113 Dallas-Fort Worth 149,800 4.3% 139 Chicago 2,207,900 45.6% 109 Atlanta 119,500 3.8% 121 Dallas-Fort Worth 1,548,200 44.6% 106 Philadelphia 119,400 3.0% 98 Atlanta 1,420,900 44.6% 106 Houston 92,700 3.0% 95 Philadelphia 1,709,500 43.7% 104 New York 284,900 2.7% 87 Houston 1,253,000 40.0% 95 Chicago 118,800 2.5% 79 Los Angeles 3,428,700 39.8% 95 Los Angeles 211,200 2.5% 79 Total for 22,149,200 45.7% 109 Top 10 DMAs Total for 1,709,400 3.5% 113 Top 10 DMAs United States 61,689,700 42.0% 100 United States 4,567,400 3.1% 100

White-Collar Employment Computer and Engineering Professionals Number in % of Index DMA White-Collar Number of Workforce (US =100) Computer/ % of Index Jobs DMA Engineering Workforce (US =100) S.F.-Oakland-San Jose 2,678,800 71.6% 115 Professionals Boston 2,388,400 70.3% 113 S.F.-Oakland-San Jose 350,600 9.4% 167 Washington 2,520,000 70.0% 112 Washington 326,900 9.1% 161 New York 7,283,300 68.8% 111 Boston 272,300 8.0% 143 Dallas-Fort Worth 2,334,100 67.2% 108 Dallas-Fort Worth 236,800 6.8% 121 Atlanta 2,116,400 66.4% 107 Houston 207,000 6.6% 118 Chicago 3,210,400 66.3% 107 Atlanta 190,500 6.0% 106 Philadelphia 2,579,000 65.9% 106 Los Angeles 434,800 5.1% 90 Houston 1,968,800 62.9% 101 Chicago 242,000 5.0% 89 Los Angeles 5,297,600 61.5% 99 New York 499,700 4.7% 84 Total for 32,376,800 66.8% 107 Philadelphia 176,100 4.5% 80 Top 10 DMAs Total for United States 91,388,400 62.2% 100 2,936,700 6.1% 108 Top 10 DMAs Source: Nielsen Scarborough 2016, Release 1 United States 8,260,100 5.6% 100

Source: Nielsen Scarborough 2016, Release 1 5 Online National News Access and Internet Access and As Young Adults Newspaper Mobile Users DM Washington is #1 in National News Access and #4 Washington is #1 in Spent on the Internet 10

p in Young Adults who are Professional College Grads and #1 in Percentage of Newspaper Mobile Users

To Washington ranks first in the share of adults who access Among the nation’s largest DMAs, Washington ranks first

e national news from any digital device. Thirty-seven percent of in the proportion of adults who spend 20+ hours on the area adults access news using at least one of these devices. Internet in an average week, indexing 34 points above the Th Among the nation’s largest DMAs, Washington ranks fourth U.S. average. in adults in proportion of young adults who are professional Washington ranks second in the proportion of adults who college graduates, indexing 44 points above the U.S. used a mobile device to read newspapers in the past 30 days, average. indexing 39 points above the U.S. average.

Access Internet for National News (any device) Time Spent on Internet in an Average Week (20+ hours) Number % of Index DMA Who Access DMA (US Number Index % of DMA National News Adults =100) DMA 20+ Hours/ (US Adults Week =100) Washington 1,935,900 36.6% 127 S.F.-Oakland-San Jose 2,036,400 35.3% 122 Washington 1,379,000 26.0% 134 Boston 1,774,100 34.0% 118 S.F.-Oakland-San Jose 1,428,200 24.8% 127 Dallas-Fort Worth 1,829,100 32.5% 112 Boston 1,280,100 24.6% 126 Atlanta 1,637,800 32.2% 112 Dallas-Fort Worth 1,251,400 22.2% 114 Chicago 2,373,000 31.9% 111 Atlanta 1,118,800 22.0% 113 Houston 1,519,300 29.9% 104 Houston 1,116,000 22.0% 113 Los Angeles 4,201,600 29.6% 102 Chicago 1,607,800 21.6% 111 Philadelphia 1,650,100 26.1% 91 New York 3,287,900 19.6% 101 New York 4,052,600 24.2% 84 Los Angeles 2,726,400 19.2% 99 Total for Philadelphia 1,188,700 18.8% 97 23,010,000 30.0% 104 Top 10 DMAs Total for 16,384,300 21.3% 110 United States 71,252,700 28.9% 100 Top 10 DMAs United States 47,919,200 19.4% 100

Young Adults (Age 18-34): Professional/College Graduates Newspaper Mobile Users in the Past 30 Days Number of Number Who Are % of DMA % of DMA Index Index DMA Newspaper DMA 18-34 Professional/ Adults Age Adults US =100) (US =100) Mobile Users College Graduates 18-34 Washington 1,721,600 32.5% 139

2017 Boston 361,200 23.5% 160 S.F.-Oakland-San Jose 1,704,300 29.5% 126 S.F.-Oakland-San Jose 377,900 22.6% 154 Atlanta 1,462,300 28.7% 123 Chicago 481,700 21.2% 144 New York 4,466,100 26.6% 114 Washington 343,800 21.1% 144 Boston 1,367,400 26.2% 112 New York 1,052,000 21.1% 144 Philadelphia 1,568,900 24.9% 106 Philadelphia 325,100 17.5% 119 Houston 1,259,500 24.8% 106 Atlanta 234,300 14.9% 102 Chicago 1,835,500 24.7% 106 Los Angeles 633,000 13.6% 93 Dallas-Fort Worth 1,349,500 24.0% 102 Houston 216,900 13.0% 89 Los Angeles 3,331,000 23.4% 100 Dallas-Fort Worth 222,900 12.5% 85 Total for 20,066,100 26.1% 112 Top 10 DMAs Total for 4,248,800 18.0% 123 Top 10 DMAs United States 57,695,100 23.4% 100 MarketBook United States 10,891,300 14.7% 100 Source: Nielsen Scarborough 2016, Release 1 6 Source: Nielsen Scarborough 2016, Release 1 Th e The Washington DMA and Metro Market Wa sh in gt on

The Washington Market Ma rk et

Throughout this publication, the Washington market is referred to as the Washington DMA or the market. As illustrated in the map to the right, the entire metro market is contained within the DMA. n Metro Market

The Washington DMA The Washington Metro Market The Designated Market Area (DMA) is a term coined by The metro market—the of the Washington area— Nielsen Media Research to define groupings of mutually consists of the District of Columbia; the counties exclusive television marketing areas. The Washington DMA of Charles, Montgomery and George’s; the in 2016 consists of 32 counties and seven independent cities counties of Arlington, Fairfax, Loudoun and Prince William; in four states and the District of Columbia, with a total of and the cities of Alexandria, Fairfax, Falls Church, Manassas 2,580,900 households. and Manassas Park. With 5.3 million people and $246 billion in total household income, the metro market accounts for • 76% of the Washington DMA population • 76% of DMA households • 83% of DMA total household income • 77% of DMA retail sales dollars

Source: Nielsen, 2016

7 et Population and Households After-Tax Income rk The Washington metro market population totaled Total household income in the Washington metro market in Ma 5.3 million people in 2016. 2016 was $246 billion, or $124,792 per household. on

gt Population Total After-Tax Income

2016 % of 2016 Total shin % of Household Population Metro Total Metro Total Income Wa Washington 5,267,384 100% e Metro Market Washington Metro Market $246,095,112 100%

Th District of Columbia 676,929 12.9% District of Columbia $32,530,907 13.2% Charles 157,603 3.0% Charles $5,840,062 2.4% Montgomery 1,048,868 19.9% Montgomery $51,617,127 21.0% Prince George’s919,417 17.5% Prince George’s$28,956,720 11.8% Arlington 232,696 4.4% Alexandria $9,266,577 3.8% Alexandria 155,545 3.0% Arlington $16,537,145 6.7% Fairfax* 1,183,267 22.5% Fairfax* $63,509,595 25.8% Loudoun 379,575 7.2% Loudoun $18,480,137 7.5% Prince William** 513,484 9.7% Prince William** $19,356,840 7.9%

Households Average Household After-Tax Income

2016 % of 2016 Average Households Households Metro Total Household Income Washington 1,972,038 100% Metro Market Washington Metro Market $124,792 District of Columbia 305,231 15.5% District of Columbia $106,578 Charles 55,323 2.8% Charles $105,563 Montgomery 383,673 19.5% Montgomery $134,534 Prince George’s321,892 16.3% Prince George’s$89,958 Alexandria 75,942 3.9% Alexandria $122,022 Arlington 111,149 5.6% Arlington $148,784 Fairfax* 428,821 21.7% Fairfax* $148,103 Loudoun 125,011 6.3% Loudoun $147,828 Prince William** 164,996 8.4% Prince William** $117,317

*Fairfax County includes the cities of Fairfax and Falls Church. *Fairfax County includes the cities of Fairfax and Falls Church. **Prince William County includes the cities of Manassas and Manassas Park. **Prince William County includes the cities of Manassas and Manassas Park. See page 11 for a definition of the metro market. See page 11 for a definition of the metro market. Sources: Nielsen, 2016 Source: Nielsen, 2016 2017 MarketBook 8 Th e Highest Daily and Sunday Print Reach in the Top 10 DMAs Wa sh in

The Washington Post Leads Other Major Print in Average Issue Readership: Leading Daily and gt

Daily and Sunday Readership Sunday Print in the Top 10 DMAs on Daily or Sunday readership of The Washington Post exceeds Total Daily Total Sunday Ma that of any other daily and Sunday print newspaper in the DMA Readers Readers

top 10 DMAs. In fact, takes the combined readership Number Percent Number Percent rk of several papers in other markets to surpass that of The Washington et Washington Post: 21% daily and 29% Sunday. The Washington Post 1,090,000 21% 1,516,100 29% Atlanta Atlanta Journal- 527,700 10% 1,057,300 21% Constitution Boston Boston 524,200 10% 830,700 16% 245,100 5% 261,300 5% (2 Paper Net) 691,900 13% 991,900 19% Chicago 968,900 13% 1,827,200 25% Chicago Sun-Times 581,600 8% 903,900 12% (2 Paper Net) 1,390,300 19% 2,354,300 32% Dallas Dallas Morning News 539,600 10% 918,400 16% Star- (Fort Worth) 320,900 6% 520,600 9% (2 Paper Net) 836,300 15% 1,361,900 24% Houston 636,700 13% 1,173,000 23% Los Angeles 1,377,500 10% 2,309,500 16% 440,300 3% 745,800 5% Press-Enterprise 221,000 2% 326,600 2% (3 Paper Net) 1,941,700 14% 3,156,800 22% New York New York 1,476,900 9% 1,715,600 11% New York Times 1,333,300 8% 1,675,600 10% 1,075,300 6% 806,900 5% 775,300 5% 790,800 5% (4 Paper Net) 3,615,600 22% 4,038,100 24% Philadelphia Philadelphia Inquirer 522,400 8% 960,500 15% Philadelphia Daily News 264,400 4% N/A N/A Allentown Morning Call 192,100 3% 262,800 4% (3 Paper Net) 886,700 14% 1,211,300 19% San Francisco 492,900 9% 774,700 13% San Jose Mercury News 360,800 6% 449,800 8% Contra Costa Times 184,000 3% 245,200 4% 147,300 3% 172,100 3% (4 Paper Net) 1,114,500 19% 1,518,400 26%

Source: Nielsen Scarborough 2016, Release 1

9 et Washington DMA Daily Post Audience Washington DMA Sunday Post

rk Composition Audience Composition Ma The Washington Post Averages 1.1 Million Print The Washington Post Averages 1.5 Million Print on

gt Readers Daily Readers on Sunday

Total Total % Audience % DMA 2 % Audience % DMA 2

shin Daily Index Sunday Index Composition Adults Composition Adults Readers1 Readers1

Wa Total Adults 1,090,000 100% Total Adults 1,516,100 100% e Age Age Th Median Age 56 46 Median Age 55 46 35-64 547,500 50.2% 53.1% 95 35-64 802,400 52.9% 53.1% 100 25-54 441,200 40.5% 55.9% 72 25-54 620,900 41.0% 55.9% 73 18-49 397,100 36.4% 56.6% 64 18-49 582,400 38.4% 56.6% 68 18-34 205,100 18.8% 30.7% 61 18-34 280,200 18.5% 30.7% 60

Household Income Household Income Median Household Median Household Income $98,571 $83,616 Income $93,284 $83,616 $150,000+ 348,000 31.9% 23.4% 137 $150,000+ 431,100 28.4% 23.4% 145 $100,000+ 534,800 49.1% 40.5% 121 $100,000+ 697,900 46.0% 40.5% 135

1 Readership of one issue 1 Readership of one issue 2 Index based on DMA adults (DMA = 100) 2 Index based on DMA adults (DMA = 100) Source: Nielsen Scarborough 2016, Release 1 Source: Nielsen Scarborough 2016, Release 1

Washington Market Express Audience Washington DMA washingtonpost.com Composition Audience Composition

Express Averages More Than 300,000 Readers Daily Washingtonpost.com Averages Nearly 1.7 Total Million DMA Readers Monthly % Audience % DMA Daily Index2 1 Composition Adults Readers Past 30 % Audience % DMA Index2 Total Adults 339,900 100% Days Composition Adults

Age Total Adults 1,670,000 100% Median Age 42 46 Age 35-64 187,900 55.3% 53.1% 104 Median Age 41 46 2017 25-54 215,000 63.2% 55.9% 110 35-64 930,800 55.7% 53.1% 105 18-49 216,200 63.6% 56.6% 109 25-54 1,082,400 64.8% 55.9% 116 18-34 121,100 35.6% 30.7% 112 18-49 1,129,400 67.6% 56.6% 120 Household Income 18-34 597,600 35.8% 30.7% 116 Median Household Income $70,027 $83,616 Household Income $150,000+ 71,900 21.2% 28.4% 80 Median Household Income $111,028 $83,616 $100,000+ 104,800 30.8% 40.5% 71 $150,000+ 565,100 33.8% 28.4% 145 1 Readership of one issue $100,000+ 911,400 54.6% 40.5% 135 2 Index based on Metro adults (Metro = 100) 1 Source: Nielsen Scarborough 2016, Release 1 Readership of one issue 2 Index based on DMA adults (DMA = 100) Source: Nielsen Scarborough 2016, Release 1 MarketBook 10 Th e DMA Circulation and Household Coverage Wa sh

Nearly 90% of Washington Post Daily Print Circulation is in the DMA in gt

The Washington DMA consists of the District of Columbia, 32 counties and seven independent cities in four states surrounding on the District. At the heart of the DMA is the affluent Washington metro market composed of the District and eight major in Ma Maryland and Virginia (which accounts for three-quarters of all DMA households). rk

Within the metro market, The Washington Post covers 15% of households daily and 22% on Sunday. et Note: The DMA (Designated Market Area) is Nielsen’s TV market definition.

The Washington Market

n Metro Market

11 st The Washington Post Print Circulation by County Po

Friday Sunday on 2015 % % AreA Print Print

gt Households Cov. Cov. Circulation Circulation WASHINGTON MeTrO MArKeT shin District of columbia 299,672 48,922 16 57,811 19

Wa marylanD Portion

e charles 54,629 5,581 10 11,036 20 montgomery 378,821 74,584 20 100,509 27 Th Prince George’s 316,453 34,092 11 58,844 19 VirGinia Portion alexandria (Ind. City) 75,207 9,636 13 13,857 18 arlington 111,238 16,536 15 22,199 20 fairfax2 (Fairfax = Fairfax County, Fairfax City, Falls Church) 427,859 76,183 18 108,614 25 loudoun 120,157 14,463 12 25,579 21 Prince William2 (Prince William = Prince William County, Manassas, Manassas Park) 163,306 15,207 929,662 18 reMAINDer OF WASHINGTON DMA marylanD allegany 28,473 81 0530 2 anne arundel1 210,058 11,769 618,717 9 calvert 32,020 3,640 11 7,220 23 frederick 89,037 4,937 69,363 11 Howard1 113,956 9,833 914,370 13 st. mary’s 39,810 2,888 76,618 17 Washington 56,388 883 22,095 4 VirGinia clarke 5,627 329 6726 13 culpeper 17,019 738 41,597 9 fauquier 24,588 2,224 94,135 17 frederick2 (Frederick = Frederick County, Winchester) 41,377 1,294 33,264 8 King George 8,862 164 2340 4 Page 9,708 110 1429 4 rappahannock 3,202 170 5322 10 shenandoah 17,499 240 11,013 6 spotsylvania2 (Spotsylvania = Spotsylvania County, Fredericksburg) 55,181 1,369 22,772 5 stafford 45,112 1,450 33,421 8 Warren 14,544 272 21,008 7 Westmoreland 7,470 194 3391 5 West VirGinia berkeley 42,129 456 11,281 3 4,852 00 49 1 Hampshire 9,307 12 0931 Hardy 5,797 00 52 1 Jefferson 20,613 630 31,274 6

2017 mineral 11,313 24 0871 morgan 7,308 42 1145 2 PennsylVania fulton 5,946 00 00 Newspaper Designated Market Print 1,947,342 296,096 15 435,857 22 DMA Print Circulation 2,550,524 317,351 12 476,336 19 Total Print Circulation 359,158 551,360 1 Non-DMA county. 2 Includes independent cities within these counties Sources: Alliance for Audited Media Audit Report (12 months ended September 30, 2015) Because changes in circulation reporting made by AAM effective with the 2013 audit, county and DMA figures reported in Paragraph 3 of the audit are for Friday. Total newspaper designated market and total print circulation figures are based on a Monday-Friday average. The sum of print circulation reported for counties and cities in paragraph 3 of the audit will not precisely match the figures reported for the newspaper designated market in paragraph 2. MarketBook 12 Th e Washington Opinion Leaders Inside the Beltway Wa sh

The Washington Post is the #1 Print and Online Media Source Used by Opinion Leaders Inside the Beltway. in gt

The Washington Post is read by nearly in 10 opinion leaders inside the Beltway, and 60 percent visit washingtonpost.com on each month. Po st The Leading Print Source Inside the Beltway The Leading Online Source of News Inside the Beltway % unique % readership monthly visitors Washington Post 87% washingtonpost.com (Washington Post) 60% New York Times 59% nytimes.com (New York Times) 43% Journal 50% .com (Politico) 28% Politico 45% .com (CNN) 27% USA Today 42% huffingtonpost.com (Huffington Post) 26% 29% wsj.com (Wall Street Journal) 25% Washington Times 26%

Source: 2015 Opinion Leaders Study conducted by Erdos and Morgan

13 st Metro Market Composition and The Washington Post Print Reach Po The Washington Post: 1 Million Metro Print Readers Daily; Nearly 1.4 Million on Sunday on On average, The Washington Post reaches 25% of metro market adults daily and 34% on Sunday. gt

Metro Market Washington Sunday Metro Market Washington Sunday shin % of % of Composition Post Daily Avg. Composition Post Daily Avg. Market Market Total Number Avg. Issue1 Issue1 Total Number Avg. Issue1 Issue1 Wa

e Total Adults 4,027,300 100% 25% 34% Area of Residence in Metro Market District of Columbia 549,300 14% 31% 36% Th Gender Men 1,940,500 48% 25% 32% Montgomery County 800,500 20% 30% 37% Women 2,086,800 52% 24% 35% Prince George’s County 703,300 18% 22% 31% Charles County 119,200 3% 18% 35% Age Arlington or Alexandria 318,300 8% 26% 33% 18-24 477,700 12% 14% 22% Fairfax County2 908,200 23% 26% 36% 25-34 799,900 20% 15% 18% Loudoun County 264,100 7% 17% 27% 35-44 761,100 19% 14% 24% Prince William County3 364,300 9% 13% 26% 45-54 756,600 19% 23% 31% 55-64 631,000 16% 34% 47% Race 65+ 600,900 15% 52% 64% White 2,437,500 61% 29% 38% Black/African American 1,090,800 27% 21% 31% Education Asian /Other 499,000 12% 12% 21% Any Postgraduate 1,128,600 28% 31% 38% Education Hispanic /descent 617,900 15% 10% 15% College Graduate Home Ownership 753,500 19% 26% 34% (4 Years) Own residence 2,427,600 60% 30% 40% Some College 993,300 25% 23% 35% /Other 1,599,700 40% 17% 24% (1-3 Years) Single Unit Detached High School Grad 2,067,400 51% 30% 40% 908,400 23% 22% 32% Dwelling (No College) Townhouse 721,100 18% 19% 27% Less Than 243,600 6% 6% 13% High School Grad Multi-Unit and/or Condo 1,238,800 31% 18% 26% Occupation Market Value of Owned Home White Collar 2,020,500 50% 24% 30% Home Value $750,000+ 377,300 9% 42% 50% Home Value Professional Specialty 879,400 22% 26% 31% 551,300 14% 28% 41% $500,000- $749,999 Management 718,500 18% 23% 30% Home Value 590,000 15% 28% 41% Sales and Office 422,600 11% 19% 30% $350,000-$499,999 Blue Collar/Service 802,000 20% 15% 24% Home Value 462,700 12% 26% 34% Not Currently Employed 1,204,800 30% 33% 46% $250,000-$349,999 Household Income Home Value < $250,000 430,200 11% 22% 35% $150,000+ 1,061,900 26% 31% 38% 1 Reach of one issue. 2 Includes Fairfax County, Fairfax City and Falls Church City. $100,000 +1,759,300 44% 28% 36% 3 2017 Includes Manassas City and Manassas Park City. $75,000 - $99,999 587,900 15% 29% 34% Source: Nielsen Scarborough 2016, Release 1 $50,000 - $74,999 521,600 13% 22% 30% $35,000 - $49,999 582,900 15% 20% 33% < $35,000 575,600 14% 19% 30% Marital status Married 2,098,700 52% 27% 36% Single, Never Married/ 1,400,200 35% 19% 27% Widowed /Separated / 528,400 13% 32% 44% Divorced Any Children in HH 1,532,500 38% 17% 26% MarketBook 14 Wa shin Washington Post Digital gt on The Washington Post’s suite of digital products across desktop, and tablet platforms reach more than 82 million

unique visitors per month. Our desktop website reaches 25 million unique visitors per month and including our mobile web Po site, accounts for nearly 1.1 billion page views. Washington Post mobile access via browser or application on smartphone and tablet devices reaches 67 million unique visitors. Video on our site is being viewed by over 2.9 million unique visitors per st

month. Di gi Total Digital Audience Total Mobile Audience ta Total Digital Unique Visitors1 82,563,000 Total Audience (Browser + Apps)1 66,900,000 l Desktop Unique Visitors 24,669,000 Total Smartphone (iPhone + Android )4 59,729,000 Total Mobile Unique Visitors 66,900,000 iPhone4 42,721,000 Exclusive Mobile Unique Visitors 57,894,000 Android Phone4 17,008,000 Page View Consumption by Platform2 iPad4 6,537,000 Desktop 53% Android Tablet4 2,572,000 Smartphone 33% Browser Only Audience4 62,291,000 Tablet 13% Total Smartphone (iPhone + Android )4 56,215,000 iPhone4 39,317,000 Desktop Website Android Phone4 16,898,000 Unique Visitors1 24,669,000 iPad4 6,096,000 Minutes per Visitor1 22.0 Android Tablet4 1,411,000 Visits per Visitor1 5.0 Application Only Audience7 3,606,000 Pages per Visit1 5.0 Total Mobile Minutes per Visitor4 11.7 Unique Visitors from DC DMA2 1,670,000 Smartphone Only4 7.9 Unique Visitors from DMA2 158,800 Tablet Only4 34.2 .Gov/.Mil Audience6 Unique Visitors 1,212,000 Washington Post Video Page Views 12,943,000 Video Viewers5 2,921,700 Total Visits 4,397,300 Video Views5 27,625,000 Video Views per Viewer5 7.3 Print/Online Duplication in Washington DMA2 Time Spent per Viewer5 6.8 2,612,300 read The Washington Post in print or online the past 7 days 33% of TWP newspaper readers also read wp.com Desktop & Mobile Overlap/Duplication1 63% of wp.com readers also read TWP newspaper 36% of desktop users also use WP mobile products Referral Traffic3 14% of WP mobile users also use the desktop site Typed/Bookmarked 48% Search Engines 12% Other Web Sites 19% Social Networks 21%

1 comScore Multi-Platform, Jul.-Sept. 2016, 3-month avg. 2 Nielsen Scarborough 2016, Release 1 3 Omniture, Jul.-Sept. 2016, 3-month avg. 4 comScore Mobile Metrix, Jul.-Sept. 2016, 3-month avg. 5 Nielsen Video Census, Jul.-Sept. 2016, 3-month avg.

15 l State and DMA of Residence for washingtonpost.com ta gi

Di Monthly Unique Browsers%of Total Monthly Unique Page Views % of Total

st State of Residence (top 15)

Po 11,109,600 10.9% 43,911,700 11.9% 6,430,000 6.3% 21,862,000 5.9% on New York 6,124,700 6.0% 23,957,600 6.5% gt 4,966,200 4.9% 14,177,200 3.8% 4,549,300 4.5% 16,793,900 4.5% shin Virginia 4,101,300 4.0% 30,244,000 8.2%

Wa Illinois 3,922,900 3.9% 13,955,800 3.8% Pennsylvania 3,608,800 3.5% 13,758,300 3.7% Maryland 3,537,800 3.5% 26,030,800 7.0% Ohio 3,026,600 3.0% 10,360,200 2.8% Washington 2,495,300 2.5% 10,190,900 2.8% 2,841,200 2.8% 10,018,700 2.7% 2,488,600 2.4% 10,721,200 2.9% North Carolina 2,467,000 2.4% 9,975,100 2.7% 2,226,200 2.2% 7,994,100 2.2%

Source: Omniture, Jul.-Sept. 2016, 3-month avg.

Monthly Unique Visitors%of UVs Monthly Unique Page Views % of PVs DMA of Residence (top 15) Desktop Site Only New York 1,458,000 6.6% 31,473,000 5.6% Los Angeles 1,089,900 4.9% 22,556,000 4.0% Washington (DC) 983,000 4.4% 48,400,000 8.6% Chicago 703,000 3.2% 13,214,000 2.4% Philadelphia 669,000 3.0% 13,308,000 2.4% San Francisco 639,000 2.9% 19,353,000 3.5% Boston 613,000 2.8% 21,951,000 3.9% 419,000 1.9% 9,479,000 1.7% Atlanta 404,000 1.8% 9,167,000 1.6% Dallas-Ft. Worth 395,000 1.8% 6,258,000 1.1% 371,000 1.7% 7,907,000 1.4% Phoenix 369,000 1.7% 6,423,000 1.1% Detroit 366,000 1.6% 6,392,000 1.1% Houston 322,000 1.4% 4,718,000 0.8% 2017 Tampa 321,000 1.4% 10,670,000 1.9%

Source: comScore Media Metrix, Jul.-Sept. 2016, 3-month avg. MarketBook 16 Wa shin Washington DMA Audience Demographics for washingtonpost.com gt on

Washingtonpost.com reaches nearly 1.7 million DMA adults monthly. Compared to the Washington DMA online population, Po washingtonpost.com users are much more likely to have a postgraduate education (40%) and live in $150,000 income st households (34%). Di gi All Access All Access Washington Washington ta Internet washington Internet washington

DMA Adults DMA Adults l Users¹ post.com² Users¹ post.com² Total Adults 5,295,600 4,747,100 1,670,000 Race 100% 90% 32% White 67% 67% 68% Gender African American/Black 23% 22% 22% Men 48% 49% 52% Asian /Other 11% 11% 10% Women 52% 51% 48% Hispanic origin/descent 13% 13% 11% Age Marital status 18-24 12% 13% 12% Married 53% 55% 53% 25-34 19% 21% 24% Single, Never Married 32% 33% 38% 35-44 18% 20% 23% Widowed /Separated / 15% 12% 9% Divorced 45-54 19% 19% 18% Presence of Children in Household 55-64 16% 16% 15% Any 38% 41% 38% 65+ 16% 12% 9% Home Ownership Household Income Own residence 63% 63% 62% $150,000+ 23% 25% 34% Rent /Other 37% 37% 38% $100,000 +41% 44% 55% Market Value of Owned Home $75,000 - $99,999 15% 15% 16% $750,000+ 8% 8% 10% $50,000 - $74,999 14% 14% 12% $500,000+ 20% 20% 25% $35,000 - $49,999 15% 14% 9% $350,000+ 34% 41% 42% Less than $35,000 16% 13% 9% Education Note: Figures based on Washington metro market. 1 Adults who accessed the Internet in the past 30 days. Any Postgraduate Education 24% 26% 40% 2 Adults who accessed washingtonpost.com in the past 30 days. College Graduate (4 Years) 17% 19% 22% Source: Nielsen Scarborough 2016, Release 1 Some College (1-3 Years) 26% 26% 22% High School Grad 27% 24% 14% Less Than High School Grad 6% 5% 3% Occupation White Collar 48% 52% 65% Professional Specialty 20% 22% 31% Management 16% 18% 23% Sales and Office 11% 12% 11% Blue Collar/Service 20% 21% 14% Not Currently Employed 32% 28% 22%

17 l Local Reach for washingtonpost.com ta gi

Di In the Washington DMA, washingtonpost.com is the Highest-Audience

st Local Media Site

Po Nearly 1.7 million Washington DMA adults use washingtonpost.com each month. on

gt Average Monthly Reach to Residents Local Media Websites in the DC DMA of DC DMA Counties Monthly % of Online Reached Unique shin Monthly % of County's Adults Unique Online Adults Visitors

Wa Visitors Reached washingtonpost.com 1,670,000 35% Entire DMA 1,670,00 35% XFINITY.com/Comcast.net 947,200 20% District of Columbia 284,200 61% NBCWashington.com 934,100 20% Virginia ABC7/WJLA.com 822,400 17% Fairfax/Fairfax City/Falls Church City 347,500 40% MyFoxDC.com 785,200 17% Alexandria City 61,000 52% WUSA9.com 627,415 13% Arlington 97,700 54% Politico.com 595,700 13% Prince William County/Manassas/ WETA.org 407,500 9% 95,400 29% M.P. City WashingtonTimes.com 362,200 8% Loudoun 99,100 41% WTOP.com 328,800 7% Fredericksburg/Spotsylvania/Stafford 29,600 15% .com 207,200 4% Fauquier/Culpeper/Page/Rappahannock 15,900 17% MPT.org 206,200 4% Clarke/Frederick/Shen./Warren/ 16,400 12% Cox.com 174,000 4% Winc. City WAMU.org 174,000 4% Maryland/Pennsylvania Montgomery, MD 312,600 42% Prince George's, MD 201,700 32% Calvert/Charles/St. Mary's, MD 47,200 19% Allegany/Frederick/Washington/ 44,600 14% Fulton, MD Any West Virginia 14,200 9%

Source: Nielsen Scarborough 2016, Release 1 2017 MarketBook 18 Wa shin Washington Post Mobile Audience gt

Washington Post Mobile Reaches 67 Million1 Unique Visitors Via Browser on or Application Po

Washington Post Mobile users tend to be age 25-54 (64%) and live in $75,000+ income households (61%). st Di gi Title Total Mobile Audience (browser + apps)1 ta

% Comp Index Mobile Brand Unique Visitors l Geography CNN 73,261,000 Reside in South Atlantic 40% 200 New York Times 70,429,000 Reside in Pacific 10% 62 Huffington Post 68,909,000 Reside in Mid Atlantic 9% 65 Washington Post 66,900,000 Reside in West North Central 2% 39 61,470,000 Reside in West South Central 23% 211 USA Today 53,133,000 Mobile Service Operators 38,428,000 AT&T (Cingular) 46% 200 32,447,000 Sprint 1% 31 31,202,000 T-Mobile 19% 165 Los Angeles Times 26,511,000 25% 156 Wall Street Journal 18,992,000 Demographics .com 15,465,000 Gender 14,005,000 Male 52% 107 Bloomberg 13,705,000 Female 48% 94 Politico 13,358,000 Age 18-34 40% 110 21-49 67% 114 25-54 64% 110 35-54 39% 104 45-64 33% 90 65+ 5% 62 Annual Household Income <$25,000 8% 57 <$60,000 31% 73 $60,000+ 69% 119 $75,000+ 61% 125 $100,000+ 46% 132 Education College Graduate+ 55% 100 Post-Graduate Degree 12% 106 Employment Status Business Decision Makers 21% 107

Sources: comScore Multi-Platform, Jul.-Sept. 2016, 3-month avg.; comScore Plan Metrix, Sept. 2016, 12-month avg.

19 Express Reader Composition ss re An Average Issue of Express is Read by 340,000 Metro Market Adults Exp Thirty-six percent of Washington metro market Express readers are age 18 to 34, while 46% have household incomes of $75,000 or more.

Washington Express Washington Express Metro Market Average Metro Average Adults Issue1 Market Issue1 Total Adults 4,027,300 339,900 Presence of Children in Household Gender Any 38% 32% Men 48% 62% Area of Residence in Metro Market Women 52% 38% District of Columbia 14% 38% Age Montgomery County 20% 19% 18-24 12% 13% Prince George’s County 18% 17% 25-34 20% 23% Arlington or Alexandria 8% 13% 35-44 19% 22% Fairfax County2 23% 6% 45-54 19% 19% Race 55-64 16% 15% White 61% 43% 65+ 15% 9% Black/African American 27% 49% Education Asian/Other 12% 8% Any Postgraduate Education 28% 30% Hispanic origin/descent 15% 12% College Graduate (4 Years) 19% 14% Home Ownership Some College (1-3 Years) 25% 26% Own Residence 60% 45% High School Graduate or Less 29% 24% Rent/Other 40% 55% Occupation Type of Dwelling Professional Specialty 22% 25% Single Unit Detached 51% 35% Management 18% 19% Townhouse 18% 17% Sales and Office 11% 10% Multi-Unit and/or Condo 31% 48% Blue Collar/Service 20% 20% Metrorail Not Currently Employed 30% 27% Past 7 days 25% 43%

Household Income 1 Reach of one issue. $100,000+ 44% 31% 2 Includes Fairfax County, Fairfax City and Falls Church City. $75,000 - $99,999 15% 15% Source: Nielsen Scarborough 2016, Release1 $50,000 - $74,999 13% 19% Less Than $50,000 29% 35% Marital Status Married 52% 36%

2017 Single, Never Married 35% 53% Widowed/Separated/Divorced 13% 11% MarketBook 20 Lo ca l

Community Newspapers Local Magazines Me

Washington Metro Market Washington DMA di a

% Total Adults % of Metro Ownership/ Circulation Duplicated Paid Readers Publication Non-Paid w/ Daily Thw Washington Post Magazine 951,500 18% Post¹ Washingtonian 252,600 5% DISTRICT OF COLUMBIA/METRO Smithsonian 200,400 4% City Paper 65,000 -213,600 33% Home and Design 79,300 2% Washington -15,856 126,800 33% Business Journal 60,300 1% Washington Hispanic 30,204 -* * 63,200 1% Bethesda Magazine 42,600 1% Newspapers 48,205 -86,200 47% (NW DC) Source: Nielsen Scarborough 2016, Release1 VIRGINIA The Connection Papers *-88,900 44% Fairfax County Times 100,175 -70,500 35% Falls Church 15,000 -33,800 37% News-Press Times Community Papers167,800 26% Alexandria Times 19,311 -35,200 31% Loudoun Times-Mirror 57,301 -75,600 27% Other Times Community Media (Gainesville, 20,801 -67,300 22% Prince William)

Suburban Maryland

% Ownership/ Circulation Duplicated Paid Readers Publication Non-Paid w/ Daily Post¹ MARYLAND Sentinel Publications Prince George’s Sentinel 20,000 27,500 27% Newspapers (Gazette Publishing) Calvert Recorder2 - 9,878 46,500 23% St. Mary’s Enterprise - 12,367 MD Independent - 16,234 96,200 22%

1 “% Duplicated” is the proportion of adults reached by the other medium who also read the daily Washington Post. For example, of the 213,600 adults reached by Paper, 33% also read the daily Post. 2 Readership figures are for the Calvert Recorder and St. Mary’s Enterprise combined. - Marginal or no distribution. Sources: Nielsen Scarborough 2016, Release 1 (for readership); figures quoted by publications; AMM reports * No Data

21 a Washington Post Media Reach Broadcast Television di Washington Post Media Reaches Six in Ten Metro Major Local Commercial Broadcast Stations Me

l Market Adults An average half-hour on each of the metro area’s six major

ca The seven day cumulative reach of The Washington Post’s suite commercial stations during prime time would reach a net of products reaches 62% of metro market adults and 68% of audience of 12% of all adults in the market. Lo adults in households with incomes of $100,000 or more.

Total Adults HH Income $100K+ Metro Market Adult Viewers Average Prime Time ½ Hour Number Percent Number Percent Station Channel Affiliation Number Percent Metro Market Adults 4,027,300 100% 1,759,300 100% WRC 4NBC 107,900 2.7% WP Media past 7 day 2,551,600 63% 1,203,600 68% cumulative reach WUSA 9CBS 138,300 3.4% WP Media average WTTG 5FOX 130,800 3.2% 1,547,100 38% 759,400 43% weekday reach WJLA 7ABC 101,800 2.5% Washington Post average 992,700 25% 484,500 28% WFDC 14 UNIVISION 32,600 0.8% daily reach WDCA 20 UPN 16,900 0.4% Washington Post average 1,352,900 34% 637,100 36% Sunday reach All six stations combined 484,600 12.0% Washington Post newspaper 1,927,100 48% 872,200 50% Source: Nielsen Scarborough 2016, Release 1 7 day cumulative reach Average weekday 602,500 15% 362,800 21% washingtonpost.com reach Other Local Commercial Broadcast Stations washingtonpost.com 1,132,600 28% 841,800 37% past 7 day reach Station Channel Affiliation Express average 339,900 8% 104,800 6% NewsChannel 8Independent weekday reach WHUT 32 PBS Express 5 weekday reach 654,700 16% 222,000 13% WMDO 47 Telefutura Source: Nielsen Scarborough 2016, Release 1 WDCW 50 CW WPXW 66 ion WZDC 25

Source: Washington Post TV Week

Cable and Satellite Providers Washington Metro Market

Total Adults % of Metro Verizon FIOS 1,539,200 38%

2017 Xfinity/ 1,122,500 28% DIRECTV 266,600 7% Cox226,300 6% Dish Network 90,400 2% RCN 69,200 2%

Note: Figures based on adults in households.

Source: Nielsen Scarborough 2016, Release 1 MarketBook 22 Lo ca l

Radio Me di

Top 15 Local Stations and Formats Top 15 Local Stations: Seven-Day Cume and a More than 50 radio stations broadcast in the Washington area. Average Quarter-Hour Audience To reach a radio station’s seven-day cume, an advertiser would have to buy a spot every 15 minutes for a week. Station Frequency Format WASH 97.1 FM WTOP 103.5 FM All News WIHT 99.5 FM Contemporary Hits Washington Metro Audience Market Quarter-Hour WBIG 100.3 FM Classic Hits Audience Seven-Day Cume WIAD 94.7 FM Adult Contemporary 6:00 a.m.–12:00 p.m. Average (Monday–Sunday) WPGC 95.5 FM Urban Hits WKYS93.9 FM Adults % Reach Adults % Reach WHUR 96.3 FM Urban Adult 1. WASH FM 1,029,800 25.6% 18,200 0.5% WRQX 107.3 FM Adult Contemporary 2. WIHT FM 1,023,800 25.4% 18,000 0.4% WWDC 101.1 FM Rock 3. WTOP FM 977,600 24.3% 26,800 0.7% WMMJ 102.3 FM Urban 4. WBIG FM 724,400 18.0% 14,000 0.3% WAMU* 88.5 FM NPR News/Talk/Music 5. WIAD FM 717,600 17.8% 11,000 0.3% WMZQ 98.7 FM Country 6. WPGC FM 712,100 17.7% 13,400 0.3% WJFK 106.7 FM Sports Talk 7. WKYS FM 603,400 15.0% 12,400 0.3% WETA* 90.9 FM Classical 8. WHUR FM 592,600 14.7% 17,800 0.4% 9. WRQX FM 577,700 14.3% 6,500 0.2% *Public or non-commercial radio. **Format change subsequent to measurement period. 10. WWDC FM 549,200 13.6% 9,400 0.2% Source: Nielsen Scarborough 2016, Release 1 11. WMMJ FM 541,600 13.4% 13,100 0.3% 12. WAMU FM* 512,400 12.7% 24,800 0.6% 13. WMZQ FM 497,500 12.4% 10,000 0.2% 14. WJFK FM 337,300 8.4% 7,500 0.2% 15. WETA FM* 307,700 7.6% 12,500 0.3%

Note: The top 15 stations are defined as those with the largest seven-day cumulative audience as reported by Scarborough. Radio information reflects the Washington radio market in 2015. *Public or non-commercial radio. Source: Nielsen Scarborough 2016, Release 1

23 Contacts Notes us eo Advertising and Marketing an Jed Hartman, Chief Revenue Officer ll

Anthony DeMaio, Vice President sce Global Sales ...... [email protected]

Mi Ethan Selzer, Vice President Retail and Regional Sales ...... [email protected] Stup, Vice President Digital Ad Products and Strategy ...... [email protected] Paul Tsigrikes,Vice President Advertising Marketing and Brand Connect...... [email protected] Jacquelyn Cameron,Vice President Leadership Sales ...... [email protected] Kris Coratti, Vice President Communications...... [email protected]

The Washington Post (Main Number)...... 202-334-6000 2017 MarketBook 24 1301 K Street, NW Washington, DC 20071

16-3762-01