AMERICA’S CUP SAILING FOR A BRIGHTER GLOBAL FUTURE

A Review of the Louis Vuitton America’s Cup World Series 2015-2016 2 Sportcal Insight America’s Cup 2017 3

The “flying” America’s Cup catamaran boats can reach speeds of up to 90 kph and sail within metres of fans on the shoreline LOOKING

By Jonathan Rest, Senior Reporter The Louis Vuitton America’s Cup World Under a new framework Cup to Asia (Japan) and the significant media coverage FORWARDagreement signed by five current Middle East (Oman) for the first worldwide; Louis Vuitton Series is the showcase for the greatest America’s Cup national teams the time. Asia’s appetite for more America’s Cup World Series sailors in the world to race the fastest Cup is to switch from quadrennial America’s Cup events cannot events in 2015-16, with its double boats on stadium-style racecourses in to a biennial schedule after be overstated, with Chinese Emmy Award winning media front of live audiences of hundreds of the 2017 America’s Cup, audiences and stakeholders product, were broadcast in over providing long term stability to showing particular interest. 150 territories. thousands and broadcast globally to teams, sponsors, host cities and In addition, racing for the first Millions of people can watch, millions of fans across multiple platforms. broadcasters. time in America’s Cup history on read about, listen to and interact And from this year, there will be more The next America’s Cup World fresh water, in Chicago 2016, with the sport every single day Series is intended to start in the proved another major success, and, as the sport itself and the opportunities than ever for host cities to fourth quarter of 2017, with up to with huge live attendance and teams that compete in it all get involved and reap the benefits. 12 events to be staged in the lead TV numbers, opening up endless embrace social media, fans up to the 36th America’s Cup in opportunities for land-locked can go right into the heart of 2019 in a venue selected by the nations to play their part in the action whenever they want, “Throughout our analysis, winner of this year’s competition. the story. wherever they are. it has been remarkable to see With these points scoring The picturesque backdrops The America’s Cup is a unique the commercial progress of the ‘qualifiers’ likely to take place offered by the Mediterranean, proposition, with a heritage that America’s Cup in recent years. The every other month, a drumbeat and the sporting appetite of is older than the modern Olympic property drives significant value for its of interest will be created in Australia, U.S.A. and Latin Games. It is a great platform America’s Cup racing between America all fit the new-look for host cities and brands to stakeholders and, with the framework each Finals allowing host cities to America’s Cup. showcase the very best of what agreement now locked in, that upwards be part of an exciting story. It is not only geography in they have to offer and the return trajectory is only likely to continue.” New ground was broken in which the America’s Cup is on investment that the America’s the last cycle, taking America’s expanding, it is also generating Cup provides is second-to-none. Mike Laflin, CEO Sportcal 4 Sportcal Insight America’s Cup 2017 5 PORTSMOUTH, UK

>> Spectators – 133,000 2015-2016 LOUIS VUITTON AMERICA’S CUP AMERICA’S CUP >> Earned Media Impressions – WORLD SERIES FINAL STANDINGS – POINTS 3.5 billion >> Royal attendees – 2, HRH 1 Land Rover BAR 512 The Duke and Duchess of 2 ORACLE TEAM USA 493 IN NUMBERS Cambridge, William and 3 Emirates Team New Zealand 485 Catherine 4 Artemis Racing 466 NEW YORK, USA 5 Softbank Team Japan 460 >> Spectators – 6 Groupama Team France 419 200,000 GOTHENBURG, SWEDEN >> Television Viewership – Racing was hard fought and evenly matched during the 78 million >> Incredible competitive racing saw entire series. Four teams were still in contention to claim the separate teams winning the overall series title going into the last event in Fukuoka. >> Earned Media Impressions – 3 weekend’s four races. 1.4 billion

CHICAGO, USA >> Spectators – BERMUDA 195,000 from >> Predicted Economic Impact for 23 countries and Bermuda - $250 million 48 U.S. states >> Super yachts attending 35th >> Economic Impact - America’s Cup – 80 $41.6 million MUSCAT, OMAN FUKUOKA, JAPAN SAN FRANCISCO, USA >> New Shores - first America’s >> New Shores - first Cup event in the Middle East America’s Cup event >> Television Audience for TOULON, FRANCE >> Economic Impact in Asia 34th America’s Cup Match >> Hospitality Guests 2,000 $26 million >> Local Sponsors – 28 - 550 million >> Spectators 190,000 >> Accredited Media: 830 including Google, Yahoo >> Spectators – 2 million and Huawei international media from >> Emmy Awards - 2 60 countries

VENUE FOR THE 34TH AMERICA’S CUP IN 2013 “The America’s Cup has entrusted us for the last 35 years to protect the cup and it’s probably the most valuable and the most 2015-2016 LOUIS VUITTON AMERICA’S CUP WORLD SERIES EVENTS desired trophy in the world.”

Michael Burke - CEO, Louis Vuitton VENUE FOR THE 35TH AMERICA’S CUP IN 2017 6 Sportcal Insight America’s Cup 2017 7

“The Louis Vuitton America’s Cup World Series was both a wonderful showcase for the city, but also a showcase for the sport of sailing in THE AMERICA’S CUP EFFECT ON... the heart of our country. Given the record-breaking turnout, including tourists who travelled to Chicago CHICAGO, from across the globe, we eagerly anticipate the Cup’s return.” USA 11-12 June 2016 Mayor Rahm Emanuel - Mayor of Chicago Almost 200,000 people flocked to a weekend of The organisers invested heavily in educating and racing at the Navy Pier as the Windy City played building interest before the event arrived. Artemis host to the Louis Vuitton America’s Cup World Series. Racing of Sweden put together its most consistent Visitors came from 23 different countries and 48 regatta to top the points board, just ahead of Great ATTENDANCE ACCREDITED MEDIA different states across the USA, with a demographic Britain’s Land Rover BAR and SoftBank Team Japan. 195,000 from 23 countries 300 ranging from locals watching their first sailing to and 48 U.S. states aficionados from afar. ON-WATER SPECTATORS HOURS OF BROADCASTING A quarter of visitors reported annual household ‘The event’s positive impact for the income in excess of $200,000 and the event saw 2,000+ 348 hours (32.7m viewers) community is undeniable, pumping millions of dollars spent on thousands of hotel rooms millions of dollars into the local economy TOTAL ECONOMIC IMPACT MERCHANDISE SALES HOSPITALITY GUESTS and other local services. The racing was spectacular in a “stadium” setting and, ultimately, establishing Chicago as $41.6m $860,000+ 1,429 that is both iconic and accessible. It was the first a premier stadium sailing destination in time America’s Cup racing unfolded on a freshwater North America.’ ORGANISATIONAL BUDGET JOBS CREATED racecourse, and 2,000 spectator boats took to the Tod Reynolds, Director Chicago Match Race Centre $4m 429 (plus 490 volunteers) water to watch. 8 Sportcal Insight America’s Cup 2017 9

“Fukuoka is aiming to be a leading city in Asia, so being able to host the Louis Vuitton America’s Cup World Series in Japan for the first time is truly wonderful”

Soichiro Takashima, Fukuoka City Mayor

“The event was an outstanding success. Our attendance numbers exceeded expectations with THE AMERICA’S CUP EFFECT ON... fans coming from all over Japan. Our television audience was impressive also – for a first ever America’s Cup event in Japan we saw incredibly FUKUOKA, high viewing figures and huge national and 19-20 November 2016 international interest.” JAPAN

Taku Hashimoto, Event Director, Dentsu America’s Cup racing came to Asian waters for Hosting costs were far outweighed by the the first time with this regatta in Japan. The event economic benefits, with thousands of external was arranged by the local sailing federation, the visitors (57% from outside Fukuoka), $12.3m of City of Fukuoka and SoftBank, who combined to media visibility value and impressive sales of official LOCAL EVENT SPONSORS ACCREDITED MEDIA organize the event. The dual strategic objectives merchandise: being $400,000 in two days. The 28 including Google, Yahoo 400 were to promote competitive yacht racing in Japan - local and national media embraced the event, and Huawei especially with the upcoming 2020 Olympic Games with press conferences extremely well attended. ORGANISATIONAL BUDGET HOURS OF BROADCASTING in Japan and its sailing programme in mind - and The sailing community of Japan also praised $4.5m 362 hours to promote the America’s Cup and Softbank Team the initiative. Top marine sponsor YANMAR - no Japan as part of that. Fukuoka, the 6th largest city in stranger to working with leading brands, having a HOSPITALITY GUESTS TELEVISION VIEWERSHIP Japan with a population of 1.4 million, is also a host longstanding global partnership with Manchester venue for the 2019 Rugby World Cup. United - was also delighted with its association with 1,060 30.5m viewers the first America’s Cup event in Japan. The legacy: an increased desire to stage future events. NATIONAL MEDIA VISIBILITY VALUE $12.3m 10 Sportcal Insight America’s Cup 2017 11

“The Louis Vuitton America’s Cup World Series event in New York City was a particular highlight in our already well- established calendar of sports events. We were pleased by the very positive THE AMERICA’S CUP EFFECT ON... outcome both from a media and client- hosting perspective and the sight of 200,000 fans of all ages gathering NEW YORK, along the Manhattan shoreline during 7-8 May 2016 the weekend was extraordinary” USA Klaus Hammerstingl, Head of Sport Marketing Strategy and International Sports, BMW Group America’s Cup racing returned to New York Harbour The sport - the focal point on a weekend for the first time in nearly a century and huge crowds where glitz, glamour and high-level networking - and no small amount of big-name fans - flocked to opportunities were abundant - could not have ended soak up the action. Skiing superstar Lindsey Vonn more dramatically. In a thrilling winner-takes-all final ATTENDANCE ACCREDITED MEDIA took to the water aboard ORACLE TEAM USA race, Emirates Team New Zealand unhooked itself 200,000 (and 800 spectator 262 during the event. from a starting buoy to win with a high score of 52 boats on Hudson River) Hollywood heartthrob Liam Hemsworth was points. Mass media interest in the event included ORGANISATIONAL BUDGET HOURS OF BROADCASTING another A-lister keen to play a part in one of New being featured on the front cover of the New Yorker. $4.5m 272 hours York’s must-attend events of the year. The 26-year- old Australian star of the Hunger Games sailed in MERCHANDISE SALES TELEVISION VIEWERSHIP a practice run aboard Great Britain’s Land Rover BAR catamaran. CBS host and comedian Stephen $500,000 78.4m viewers Colbert was also in attendance, along with other well known faces from Virgin tycoon Richard HOSPITALITY GUESTS EARNED MEDIA IMPRESSIONS Branson and American Pie movie star Jason Biggs. 1,404 1.42 billion 12 Sportcal Insight America’s Cup 2017 13

‘‘It was a great moment for sailing in France. The public really came out in force. The shore was packed with supporters, fans THE AMERICA’S CUP EFFECT ON... of sailing and those only just discovering the sport. They were revelling in what they saw and could almost touch given how close to TOULON, shore the race zones were. We need more of 10-11 September 2016 the same!’ FRANCE Bruno Dubois, Team Manager, Groupama Team Frace Toulon’s aims in hosting a Louis Vuitton America’s per cent came to Toulon specifically for the regatta, Cup World Series event were fourfold - to strengthen and 85 per cent of all ‘general’ visitors (those who the city’s reputation as a sailing destination; might be classified as non-sailing experts) said they to showcase the excitement of ‘team’ sailing want to see another event and would come back to ATTENDANCE ACCREDITED MEDIA against ‘single-handed’ sailing, traditionally better Toulon to do so. Hosting of 2,000 hospitality guests 190,000 350 appreciated in France; to promote the America’s created multiple B2B opportunities. Staging of the Cup as an event; and specifically to kindle passion event saw benefits both to the local economy, with ORGANISATIONAL BUDGET HOURS OF BROADCASTING for the Groupama Team France challenge. All $8m spent by visitors and sponsors alone. $4.4m 380 hours objectives were achieved via support and backing from the relevant authorities at city, departmental HOSPITALITY GUESTS VOLUNTEERS and regional level as well as the local chamber of commerce, the French Navy and Sports Ministry. 2,000 1,000 volunteers The event attracted 190,000 visitors, with around half coming from Toulon and the surrounding area but half from elsewhere in France (around 80,000) and abroad (16,000). Of the ‘outside’ visitors, 86 14 Sportcal Insight America’s Cup 2017 15

“The sailors couldn’t believe it, the amount of support. For sportsmen that go out and play football in the Premier League in front of 30,000 to THE AMERICA’S CUP EFFECT ON... 40,000 every week, that just comes as second nature. But for sailors PORTSMOUTH, sailing in front of 50,000 to 60,000 people, that is hugely exciting.” UK 23-24 July 2016 Sir Keith Mills GBE DL, Chairman, Origin Sports Group Portsmouth hosted the second of its two Louis Vuitton throughout the events. America’s Cup World Series events in the 2015-16 Portsmouth was the only host venue to bid and cycle in summer 2016, a year after the first. The then stage two events in the series cycle – a concept long-term vision of the organisers is to bring the which proved highly advantageous. The 2015 ATTENDANCE ACCREDITED MEDIA America’s Cup back to Great Britain (as an event, event was marketed as a Great British Day Out - a 133,763 393 and, literally, the trophy); and to engage and inspire festival of sailing and entertainment. The success young people into sailing. The shorter-term strategic of the 2015 event was built upon with the delivery ORGANISATIONAL BUDGET HOURS OF BROADCASTING objectives were to support the ‘home’ team of Land of another world class sporting event in 2016. The $3.5m 304 hours Rover BAR and help them to build profile, fanbase, 2016 event drew in the largest ever crowd for a awareness and sponsor value while bringing sailing event in the United Kingdom, overtaking even HOSPITALITY GUESTS EARNED MEDIA IMPRESSIONS world-class racing to a UK audience, expanding the 2012 Summer Olympics, establishing Portsmouth interest. The event in 2016 attracted 133,000 as a highly successful venue to host an event of such 4,104 3.5 billion spectators over three days and both events were magnitude while engaging the local community and attended by HRHs Prince William and the Duchess wider public. The official charity of the event, 1851 TELEVISION VIEWERSHIP of Cambridge. Mass media coverage from national Trust, has subsequently invested in a number of local 41m viewers broadcasters and news outlets was achieved legacy sailing programmes. 16 Sportcal Insight America’s Cup 2017 17

“The 35th America’s Cup will focus the world’s attention on the beautiful island of Bermuda. As host, the broadcast and media exposure that the oldest competition in international sport will generate is invaluable. There THE AMERICA’S CUP EFFECT ON... are also hugely positive financial and infrastructure development benefits to the island, with a particular boost to BERMUDA 17-18 October 2015 - Louis Vuitton America’s Cup World Series local and international business and to May and June 2017 - Louis Vuitton America’s Cup Qualifiers, the Louis Vuitton America’s Cup Challenger Playoffs and the tourism.” America’s Cup Match, presented by Louis Vuitton The Hon. Michael Dunkley, JP, MP. Premier of Bermuda Bermuda received it’s first taste of America’s Cup impact for the island in excess of $250m. fever in the form of a vibrant and successful Louis There have been demonstrable legacy Vuitton America’s Cup World Series event weekend benefits already, with increased global interest in October 2015. The inaugural event was a hit with in Bermuda as a tourist destination as well as the teams and organizers, outperforming the original inwards commercial investment and infrastructure AC35 PROJECTED ECONOMIC IMPACT HOURS OF BROADCASTING economic impact forecast by 406%, with the teams developments. Bermuda has also been buoyed by and media alone accounting for a visitor spend of news of its imminent hosting of additional major hours $250m 244 $6.1m. The Cup returns in late-May of 2017 with the events (such as the ITU World Triathlon Series) AC35 SUPER YACHTS ATTENDING INTERNATIONAL BLUE CHIP PARTNERS Louis Vuitton America’s Cup Qualifiers and the Louis and – not least – the fact that more than 80 super 80 25 Vuitton America’s Cup Challenger Playoffs, followed yachts and their owners and considerable crews by the top Challenger facing the Defenders - ORACLE are scheduled to make the trip to Bermuda to join ON-WATER SPECTATORS VISITOR SPEND (TEAMS AND MEDIA ONLY) TEAM USA - in the 35th America’s Cup Match, the party for up to five weeks in May/June 2017. 5,000 $6.1m presented by Louis Vuitton from 17-27 June, 2017. For Bermudians of all ages, this is “Our Cup, Our The expectations for the climax of the greatest race on Moment” – and they certainly intend to make the ORGANISATIONAL BUDGET water are on another level entirely; with independent most of it. $4.5 million accountancy firms estimating a potential economic

Photo credit: J-P Rouja for LookBermuda.com 182 Sportcal Insight ?? America’s Cup 2017 19

“People who want to enter this race the teams have got together for the > The America’s Cup World Series now know how much it will cost, what benefit of not only themselves but for (ACWS) will start, at the election kind of boat they need to build and the Cup itself. At a press conference of the defender, as soon as Q4 that the rules can’t change on them. in London in January, skippers and 2017. Venues, sponsors and media They are now able to plan ahead, team leaders from ORACLE TEAM partners will be approached over build a boat, build a team and come USA, Artemis Racing (Sweden), Land the next six months to secure up to out and compete for their country.” Rover BAR (Great Britain), Groupama 12 international events over the next Larry Ellison, Co-Founder of Oracle Team France and SoftBank Team Japan two years. Corporation revealed a framework agreement that > The first year of the America’s Cup will cover the next two editions, the World Series (ACWS) will be raced 36th and 37th America’s Cup, due in AC45F foiling catamarans – the AMERICA’S The history stretches back to 1851, to take place in 2019 and 2021, same boats used in America’s Cup By Nick Harris, Editor, when the Cup was first contested. The respectively. Racing in the 35th World Series (ACWS) in the 35th Sportingintelligence technology has always been cutting America’s Cup will take place in America’s Cup. edge. The racing has always been Bermuda in May and June of this year > The second year will see a transition of supreme class. Now, in 2017, a and the 36th America’s Cup cycle is to the America’s Cup Class CUP momentous decision has been made intended to commence as early as (ACC) boats, the same technically to take the event into a brighter global the fourth quarter of 2017 with the sophisticated class of boats raced future. One of the unique aspects of America’s Cup World Series. in Bermuda in 2017 (with a slight SAILING FOR A the competition is that after winning It is widely acknowledged that the rule modification to extend the wind the racing on the water, the victorious framework agreement will provide range in which they can race to 4 BRIGHTER GLOBAL yacht club and its team become the stability and will give interested teams to 26 knots). After this transition to trustees of the event, responsible for an opportunity to plan longer term. the America’s Cup Class (ACC), FUTURE outlining the terms of the next edition. It establishes a modern sporting, the AC45Fs will be retired from the Historically, this has seen a crescendo technology and design challenge, America’s Cup competition and the of interest in the America’s Cup as the within which costs are controlled to ACC boats will be the only boats final races take place, followed by an provide a much lower entry price, raced. The America’s Cup is the oldest trophy, extended period of down-time during which will encourage more teams to be > The America’s Cup World Series and many believe the hardest to win, which the new ‘defender’ redefines involved and ultimately create larger (ACWS) will culminate with a the equipment and format of the next audiences and help incentivise more final event at the venue for the in international sport. And these event. This defender builds a business people to go sailing. As Iain Murray, next America’s Cup and the final structure to manage the next edition Regatta Director of the upcoming 35th standings from the America’s Cup latest plans will provide a catalyst of a major, globalised, international America’s Cup said: ‘There’s a void World Series (ACWS) will be used competition, all while maintaining to be filled and the overwhelming to qualify teams for the America’s to fuel the future commercial a core focus on winning as a sports message from all the people in the Cup Challenger Playoffs. team. This has resulted in teams being America’s Cup is let’s grab this > The America’s Cup Challenger success and sporting stability of disbanded and costly equipment being opportunity and run with it. Finals and America’s Cup Match this prestigious event. made redundant and discarded. No will be held in 2019 in a venue longer. This new vision for the future of The New Framework Agreement selected by the winner of the 35th the America’s Cup has been agreed in a Nutshell: America’s Cup. by current competitors to deliver The framework agreement and > To reduce costs, teams will not be long-sought stability and continuity in agreed future protocol binds the permitted to build, test or train on the competition. Potential competitors signatories to deliver the 36th AC45 surrogate boats as they have will have certainty over technical America’s Cup (AC36) and the 37th in this cycle of the America’s Cup. requirements for future events. The America’s Cup (AC37) under the > This above will repeat for AC37, Cup will be contested every two years. following terms: with the exception that all racing will Planning will become easier. Costs will > The America’s Cup will be on a two- take place in America’s Cup Class come down. This is a hugely significant yearly cycle for AC36 (2019) and (ACC) boats. moment for the America’s Cup. For AC37 (2021). the first time in more than 165 years, 20 Sportcal Insight America’s Cup 2017 21

SPORT’S GREATEST COMEBACK ...IN THE GREATEST RACE ON EARTH When the 35th America’s Cup gets underway in June on the Great Sound in Hamilton, Bermuda, it will have much to do to match the extraordinary unfolding of its predecessor event four years ago. “Imagine if these guys lost from here, Make no mistake that the 2013 event went down in lore as one of the greatest sporting what an upset that would be. They’ve contests of any genre. The comeback that saw ORACLE TEAM USA prevail over Emirates almost got it in the bag, so, that’s my Team New Zealand, from 1-8 down to a 9-8 triumph, stands up there among the most motivation.” remarkable of all time.

ORACLE TEAM USA Skipper, Jimmy Spithill at a media press conference on 12th September, 2013 - trailing Emirates Team Zealand by 7 races. 22 Sportcal Insight America’s Cup 2017 23

The way in which the global From that moment on, it wasn’t media reported it at the time was meant to be for Emirates Team HOW AMERICA’S CUP testament to the extraordinary New Zealand. ORACLE TEAM nature of such a comeback. The USA secured their biggest margin America’s Cup of 2013 is now of the regatta to that stage to pull DRAMA COMPARES routinely cited as the epitome of back to 8-3 that very afternoon. competitive spirit fully realised. By nightfall on September 22nd it The world’s media have rated ORACLE TEAM USA’s 2013 comeback as among This was sailing that was 8-5, a day later 8-6 and by the greatest in sporting history transcended sport; sport that the end of September 24th it was transcended the back pages. It 8-8, and with a winner-take-all was compelling, tense, dramatic single race ahead. In 2013, NBC Sports said ORACLE TEAM USA’s victory ‘goes down as one of and awash with human interest. Emirates Team New Zealand the most unfathomable comebacks of all time.’ The US broadcaster put the win at It is what the America’s Cup is actually took the lead in the the head of a list of legendary and largely American sporting feats of the ages. capable of offering, side by side upwind third leg of the decider but with anything that the NFL’s ORACLE TEAM USA, carried by In 2013, The Daily Mail placed ORACLE TEAM USA’s victory as the greatest Super Bowl, FIFA’s World Cup fate as well as the wind, overtook sporting comeback of all time, at No1 in a list that saw it surpass events including or myriad other world-watched and sailed into history, 44 seconds Europe’s ‘Miracle at Medinah’ in the 2012 Ryder Cup and Manchester United’s last- events can offer. clear in the end. gasp 1999 Champions League final turnaround. Not least among the intrigue in As an epic Wall Street Journal this year’s America’s Cup is that feature later recounted, a In 2013, ESPN cited a Major League Baseball comparison, saying the 2013 Great Britain’s greatest Olympic powerboat pulled up alongside America’s Cup ‘was the equivalent of the Boston Red Sox sweeping the sailor of all time, Sir Ben Ainslie, the winning boat five minutes later. final four games of the 2004 AL Championship Series over the New York will be aiming to take the trophy Aboard was Oracle founder, Larry Yankees, the only 3-0 comeback in major league history.’ with Land Rover BAR (Ben Ainslie Ellison. He climbed onto the yacht Racing) from an ORACLE TEAM and said: ‘Do you guys know In 2014, Bleacher Report placed the 2013 America’s Cup alongside the biggest USA for whom his role as tactician what you just did? You just won comebacks in the US and global sport, including famous NFL, NBA, NHL and in 2013 was pivotal in their the America's Cup!’ college football feats. incredible turnaround of fortunes The America’s Cup has the four years ago. capacity to deliver brilliance, epic In 2016, The Daily Telegraph placed it alongside the greatest comebacks in To do justice to that win in full narratives and the simplest stories British sporting history, including England’s ‘Botham’s Ashes’ cricket Test win would take a book, never mind of dreams broken, and realised, against Australia in 1981; Dennis Taylor’s snooker world championship final win a few hundred words. Suffice to in a gust. in 1985; and Liverpool’s Champions League final win in 2005. say the twist that arrived when the New Zealand yacht was leading 8-2 and on course for a In 2017, CNN placed it alongside the greatest ever Super Bowl comeback - the New 9-2 victory on Day 10, September England Patriots 34-28 win in February 2017. 20th, was jaw-dropping. In fog and light winds the Kiwis In 2017, Sky Sports sought to put the recent Super Bowl in context and placed ORACLE were a mile ahead when a race TEAM USA’s comeback alongside Muhammad Ali’s Rumble in the Jungle in 1974. official radioed with confirmation they had timed out on their 40-minute limit to cross the line. SPORTCAL INSIGHT