Corporate identity manual Corporate identity manual Index UCLG
01. 02. 03. Introduction Basic elements of visual identity Usage
Conceptual definition Symbols and logos Versions of the logo according Full version to type of communication Construction Production areas Logo in other languages
Reduced version Construction Basic stationary Production areas Envelopes Letter paper Versions of the logo and uses For international communication Other usages For national or local communication Flyers Incorrect versions Briefings Circulars Maximum reductions Statutory communication Press communication Typography Basic typography Secondary typography
Colors Corporate colors Color fades Usage in color and B/W Usage on backgrounds
Different logos together Corporate identity manual Index UCLG
01. Introduction Corporate identity manual 01. Introduction UCLG
Conceptual definition The UCLG symbol was created in 2004 and is based on the following Network City Union concepts. Global, Local Diversity
Singapore
Berlin
City Network Union/Diversity Corporate identity manual Index UCLG
02. Symbols and logos Full version Basic elements of Construction visual identity Production areas
Reduced version Construction Production areas
Reduced version For international communication For national or local communication Incorrect versions
Maximum reductions
Typography Basic typography Secondary typography
Colors Corporate colors Color fades Usage in color and B/W Usage on backgrounds
Different logos together Corporate identity manual 02. Basic elements UCLG of visual identity
Symbol and logo Full version Corporate identity manual 02. Basic elements UCLG of visual identity
Symbol and logo Definition of the sizes that define the proportions of the various Full version elements composing the logo. Construction
4x 6x 9x 4x
9x
6x
x Corporate identity manual 02. Basic elements UCLG of visual identity
Symbol and logo To ensure optimum visual perception of the logo, a boundary area is used that cannot Full version be invaded by any other graphic element. Production areas
x
x x
x
x
x Corporate identity manual 02. Basic elements UCLG of visual identity
Symbol and logo Definition of proportions of the various elements composing the logo Reduced version Construction
4x 6x 9x 4x
9x
6x
x Corporate identity manual 02. Basic elements UCLG of visual identity
Symbol and logo To ensure optimum visual perception of the logo, a boundary area is used that cannot Full version be invaded by any other graphic element. Production areas
x
x x
x
x
x Corporate identity manual 02. Basic elements UCLG of visual identity
Versions of the logo The following versions of the logo can be used in international communication, according to the and uses specific use and conditions detailed below. For international communication
Original version Used in general communication
Reduced version Used in general communication, in reduced format in which optimal reading of the acronym is not required
Multilingual version Applied in communication that contains the 3 official languages of UCLG: English, French and Spanish Corporate identity manual 02. Basic elements UCLG of visual identity
Versions of the logo The following versions of the logo are used in national or local communication, according to and uses the language For national or local communication
Reduced version
English version Used in communication in English
Spanish version Used in communication in Spanish
French version Used in communication in French Corporate identity manual 02. Basic elements UCLG of visual identity
Versions of the logo Under no circumstances can these and uses versions of the logo be used Incorrect versions
Hollow symbol Symbol with dashed outline
Symbol with non corporate color Other versions
United Cities and Local Governments Cités et Gouvernements Locaux Unis Ciudades y Gobiernos Locales Unidos Corporate identity manual 02. Basic elements UCLG of visual identity
Maximum reductions
The maximum reduction of the Original version Reduced version printed logo is based on the height of the UCLG (measured in millemetres)
5 4
The maximum reduction of the Original version Reduced version digital logo is based on the height of the UCLG (measured in pixels)
21 18 Corporate identity manual 02. Basic elements UCLG of visual identity
Typography Basic typography
ITC Oficina Sans BOLD
The typography of the UCLG Aa1 logo es ITC Oficina Sans Bold abcdefghijklmnñopqrstuvwxyz abcdefghijklmnÑopqrstuvwxyz 0123456789ºª!.$%&/()=?¿*
ITC Oficina Sans BOOK
The ITC Oficina Sans Book Aa1 is used for texts in all printed communication of UCLG abcdefghijklmnñopqrstuvwxyz abcdefghijklmnÑopqrstuvwxyz 0123456789ºª!.$%&/()=?¿* Corporate identity manual 02. Basic elements UCLG of visual identity
Typography Secondary typography
Bebas
The Bebas typography is used A1 in UCLG printed publications for titles, highlights, infographics abcdefghijklmnopqrstuvwxyz and special pieces. 0123456789ºª!.$%&/()=?¿*
Verdana REGULAR BOLD Aa1 Aa1 The Verdana typography is used in abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz internal PC communication abcdefghijklmnopqrstu abcdefghijklmnopqrstu vwxyz vwxyz 0123456789ºª!.$%&/()=?¿* 0123456789ºª!.$%&/()=?¿* Corporate identity manual 02. Basic elements UCLG of visual identity
Colors
Main corporate colors Secondary corporate colors
Pantone 369 Pantone 485 Pantone 431 Pantone 1959 65C 0M 100Y 8K 0C 100M 100Y 0K 11C 0M 0Y 65K 0C 72M 92Y 0K 67R 234G 0B 255R 0G 0B 60R 89G 89B 236R 98G 33B
100% 100% 100% 100%
80% 80% 80% 80%
60% 60% 60% 60%
40% 40% 40% 40%
20% 20% 20% 20% Corporate identity manual 02. Basic elements UCLG of visual identity
Colors The color fade in the symbol is a linear fade at Color fades a 54 degree angle, from the coroporate colors green and red
Angle: 45º
CMYK 65C 0M 100Y 8K CMYK 23C 53M 89Y 13K CMYK 0C 100M 100Y 0K Position 10% Position 50% Position 100% Corporate identity manual 02. Basic elements UCLG of visual identity
Usage in color and B/W
Possitive Negative
4 Colors
1 color with possibility for outline
1 color without possibility for outline Corporate identity manual 02. Basic elements UCLG of visual identity
Usage on backgrounds
Light background color Light photographic background color
Dark background color Dark photographic background color Corporate identity manual 02. Basic elements UCLG of visual identity
Different logos Below are some examples the UCLG together logo together with other logos
UCLG + Logo Centenary
(a = 5 mm minimum)
a
a
a
UCLG + Logo Rabat 2013 + Logo Centenary
(a = 5 mm minimum)
a a
a
a a