<<

PMS UNIVERSITY RED VERSION

STYLE GUIDE // UNIVERSITY OF WISCONSIN TABLE OF CONTENTS

PRIMARY IDENTITY SPORT-SPECIFIC COLOR PALETTE...... 4 SPORT-SPECIFIC LOGOS ������������������������������������������������������������������������������������43 PRIMARY ����������������������������������������������������������������������������������������������������5 KNOCKOUT LOGO...... 6 UA CO-BRANDING SCHOOL ������������������������������������������������������������������������������������������7 UA LOGO ��������������������������������������������������������������������������������������������������������������49 MASCOT WORDMARK ������������������������������������������������������������������������������������������9 LOGO LOCKUP ����������������������������������������������������������������������������������������������������50 FULL WORDMARK ���������������������������������������������������������������������������������������������� 11 KNOCKOUT LOGO LOCKUP...... 52 LOGO WITH �������������������������������������������������������������������������������� 12 FONT ������������������������������������������������������������������������������������������������������������������� 15 BLACK & WHITE STANDARDS PLAYER NAME...... 16 BLACK ON WHITE STANDARDS �������������������������������������������������������������������������55 NUMBERS ����������������������������������������������������������������������������������������������������������� 17 WHITE ON BLACK STANDARDS �������������������������������������������������������������������������57

SECONDARY IDENTITY USAGE RESTRICTIONS UA THEME ����������������������������������������������������������������������������������������������������������� 19 PRIMARY LOGO RESTRICTIONS ������������������������������������������������������������������������60 SCHOOL ������������������������������������������������������������������������������������������������ 21 PRIMARY WORDMARK RESTRICITIONS ������������������������������������������������������������61 TEAM STRIPE ������������������������������������������������������������������������������������������������������ 22 FULL WORDMARK RESTRICITIONS �������������������������������������������������������������������62 HELMET LOGO...... 24 TEAM STRIPE RESTRICITIONS ���������������������������������������������������������������������������63 INSTITUTIONAL MARK �������������������������������������������������������������������������������������� 27 NOTES...... 64 GOLF CURSE LOGO �������������������������������������������������������������������������������������������� 28

MISCELLANEOUS MARKS MASCOT LOGO...... 30 MASCOT HEAD LOGO ...... 36 SECTION ONE // PRIMARY IDENTITY COLOR PALETTE

UA COLOR NAME: PMS UNIVERSITY RED UA COLOR NAME: WHITE UA COLOR NAME: BLACK

UA CSI: 944 UA CSI: 100 UA CSI: 001

OFFICIAL PMS: 200 C OFFICIAL PMS: N/A OFFICIAL PMS: 426 C

OFFICIAL RGB: 151, 34, 52 OFFICIAL RGB: 255, 255, 255 OFFICIAL RGB: 134, 32, 49

OFFICIAL CMYK: 16, 100, 86, 6 OFFICIAL CMYK: 0, 0, 0, 0 OFFICIAL CMYK: 0, 0, 0, 100

OFFICIAL HTML: C4012F OFFICIAL HTML: FFFFFF OFFICIAL HTML: 000000

ADDITIONAL NOTES Black used in logo artwork only. Flawless exclusive to Under Armour product and materials. PMS RED 200 C for all other uses.

4 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL - COLOR PRIMARY LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

5 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Use full color whenever possible.

6 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL WORDMARK: STRAIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

7 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL WORDMARK: ARCHED

PRIMARY TEAM COLORS NEUTRAL COLORS

8 STYLE GUIDE // UNIVERSITY OF WISCONSIN MASCOT WORDMARK: STRAIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

9 STYLE GUIDE // UNIVERSITY OF WISCONSIN MASCOT WORDMARK: ARCHED

PRIMARY TEAM COLORS NEUTRAL COLORS

10 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL WORDMARK

PRIMARY TEAM COLORS NEUTRAL COLORS

11 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH SCHOOL WORDMARK

PRIMARY TEAM COLORS NEUTRAL COLORS

12 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH MASCOT WORDMARK

PRIMARY TEAM COLORS NEUTRAL COLORS

13 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH FULL WORDMARK

PRIMARY TEAM COLORS NEUTRAL COLORS

14 STYLE GUIDE // UNIVERSITY OF WISCONSIN FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES For version use Wisconsin-Regular.ttf or Wisconsin-Regular.otf

15 STYLE GUIDE // UNIVERSITY OF WISCONSIN PLAYER NAME

PRIMARY TEAM COLORS NEUTRAL COLORS

16 STYLE GUIDE // UNIVERSITY OF WISCONSIN NUMBERS

PRIMARY TEAM COLORS NEUTRAL COLORS

17 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION TWO // SECONDARY IDENTITY UA THEME

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Exclusive to Under Armour.

19 STYLE GUIDE // UNIVERSITY OF WISCONSIN UA THEME

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Exclusive to Under Armour.

20 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL MOTTO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Not to be used on uniforms.

21 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE (FOREVER FORWARD STRIPE): HORIZONTAL

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Exclusive to Under Armour. Break should point forward or to the right when used singularly. When used in multiples, breaks should point away from each other. Use of any other stripe in association with Wisconsin Athletics is prohibited.

22 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE (FOREVER FORWARD STRIPE): VERTICAL

PRIMARY TEAM COLORS

NEUTRAL COLORS

ADDITIONAL NOTES Exclusive to Under Armour. Please note that arrow breaks point upward (even when rotated up to 89°). Use of any other stripe in association with Wisconsin Athletics is prohibited.

23 STYLE GUIDE // UNIVERSITY OF WISCONSIN HELMET LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

24 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION THREE // MISCELLANEOUS MARKS FULL - COLOR MASCOT LOGO: RIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Not to be used on uniforms.

30 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT LOGO: RIGHT, RED

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Not to be used on uniforms.

32 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT LOGO: RIGHT, BLACK

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Not to be used on uniforms.

33 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL - COLOR MASCOT HEAD LOGO: RIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Not to be used on Under Armour product.

36 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT HEAD LOGO: RIGHT, RED

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Not to be used on Under Armour product.

37 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT HEAD LOGO: RIGHT, BLACK

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES Not to be used on Under Armour product.

38 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION FOUR // SPORT - SPECIFIC LOGOS SPORT-SPECIFIC LOGOS : WHITE BACKGROUND

43 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : FLAWLESS BACKGROUND

44 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : LIGHT GREY BACKGROUND

ADDITIONAL NOTES Colorway applies to solid and heather backgrounds.

45 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : DARK GREY BACKGROUND

ADDITIONAL NOTES Colorway applies to solid and heather backgrounds.

46 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : BLACK BACKGROUND

47 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION FIVE // UA CO - BRANDING UA LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

49 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO LOCKUP: HORIZONTAL

PRIMARY TEAM COLORS NEUTRAL COLORS

50 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO LOCKUP: VERTICAL

PRIMARY TEAM COLORS NEUTRAL COLORS

51 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO LOCKUP: HORIZONTAL

PRIMARY TEAM COLORS NEUTRAL COLORS

52 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO LOCKUP: VERTICAL

PRIMARY TEAM COLORS NEUTRAL COLORS

53 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION SIX // BLACK AND WHITE STANDARDS BLACK ON WHITE STANDARDS

PRIMARY LOGO SCHOOL WORDMARK: STRAIGHT SCHOOL WORDMARK: ARCHED MASCOT WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED

LOGO WITH LOGO WITH LOGO WITH FULL WORDMARK FONT SCHOOL WORDMARK MASCOT WORDMARK FULL WORDMARK

PLAYER NAME NUMBERS UA THEME: STACKED UA THEME: STRAIGHT UA THEME: STRAIGHT

55 STYLE GUIDE // UNIVERSITY OF WISCONSIN

WHITE ON BLACK STANDARDS

PRIMARY LOGO SCHOOL WORDMARK: STRAIGHT SCHOOL WORDMARK: ARCHED MASCOT WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED

LOGO WITH LOGO WITH LOGO WITH FULL WORDMARK FONT SCHOOL WORDMARK MASCOT WORDMARK FULL WORDMARK

PLAYER NAME NUMBERS UA THEME: STACKED UA THEME: STRAIGHT UA THEME: STRAIGHT

57 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION SEVEN // BRAND USAGE RESTRICTIONS PRIMARY LOGO RESTRICTIONS

DO NOT DISTORT THE LOGO. DO NOT STRETCH THE LOGO. DO NOT FLIP THE LOGO HORIZONTALY. DO NOT ROTATE THE LOGO.

TEXT

DO NOT PLACE TEXT IN FRONT OF DO NOT FADE THE LOGO IN ANY DO NOT USE A DIFFERENT COLOR BACKGROUND IN ANY THE LOGO. NON-APPROVED WAY. NON-APPROVED COLORWAY.

FOR ARD

DO NOT ALTER ANY STROKES OR ELIMINATE ONE STROKE. DO NOT ALTER THE ARCH OR THE SHADOW. DO NOT USE THE LOGO AS A LETTERFORM.

60 STYLE GUIDE // UNIVERSITY OF WISCONSIN PRIMARY WORDMARK RESTRICTIONS WISCONSIN WISCONSIN

DO NOT MAKE THE TYPE WEIGHT THINNER. DO NOT MAKE THE TYPE WEIGHT THICKER. DO NOT STRETCH THE WORDMARK. DO NOT USE SMALL CAPS WITH LARGE CAPS.

WISCONSIN WISCONSIN WISCONSIN

DO NOT SET THE WORDMARK IN A NON DO NOT SET THE LETTER SPACING TOO WIDE. DO NOT SET THE LETTER SPACING TOO SHORT. DO NOT ITALICIZE THE WORDMARK. APPROVED ARCH FORM.

WISCONSIN WISCONSIN WISCONSIN WISCONSIN

DO NOT USE A GRADIENT FILL FOR DO NOT CHANGE THE VERTICAL SCALE OF THE DO NOT USE A STROKE OR ANY TYPE OF OUTER DO NOT RECOLOR THE WORDMARK IN A THE WORDMARK. INTERNAL CHARACTERS. EFFECT. NON APPROVED WAY. ISCONSIN

DO NOT USE THE LOGO AS A CHARACTER DO NOT SET THE WORDMARK AS IN THE WORDMARK. BRIDGE FORM.

61 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL WORDMARK RESTRICTIONS WISCONSIN WISCONSIN BADGERS BADGERS

DO NOT CHANGE THE SCALE OF ONLY ONE OF DO NOT DISTORT THE LOGO. DO NOT STRETCH THE LOGO. DO NOT CHANGE THE TYPE SPACING. THE WORDS.

DO NOT ADD A STROKE TO THE WORDMARK. DO NOT COMBINE AN ARCHED WORDMARK DO NOT USE AN ARCH FORM FOR THE FULL DO NOT RECOLOR THE WORDMARK IN A WITH A STRAIGHT WORDMARK. WORDMARK. NON-APPROVED WAY.

62 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE RESTRICTIONS

DO NOT HAVE ANY TEXT APPEAR IN DO NOT HAVE TEXT OVERLAP OR INSIDE THE DO NOT HAVE THE THE STRIPES TOUCH ANY WORDMARK OR LOGOS. BETWWEN THE STRIPE LINES. STRIPE LINES.

DO NOT HAVE MULIPLE ARROW BREAKS WITH DO NOT RECOLOR THE STRIPES IN A DO NOT USE A OUTLINE FORM AS A DIFFERENT DO NOT OVERLAP THE STRIPES WITHOUT A IN ONE STRIPE SEGMENT. NON-APPROVED WAY. VARAITON OF THE STRIPES. PROPER BREAK.

DO NOT HAVE THE ARROWS POINT LEFT IN DO NOT HAVE STRIPES TOUCH OTHER STRIPES. DO NOT HAVE THE ARROWS POINT DO NOT HAVE THE ARROWS POINT INWARD SINGULAR FORM. DOWNWARD. WHEN USING ANY WORDMAK OR LOGO.

63 STYLE GUIDE // UNIVERSITY OF WISCONSIN NOTES

64 STYLE GUIDE // UNIVERSITY OF WISCONSIN