PMS UNIVERSITY RED VERSION
STYLE GUIDE // UNIVERSITY OF WISCONSIN TABLE OF CONTENTS
PRIMARY IDENTITY SPORT-SPECIFIC LOGOS COLOR PALETTE...... 4 SPORT-SPECIFIC LOGOS ������������������������������������������������������������������������������������43 PRIMARY LOGO ����������������������������������������������������������������������������������������������������5 KNOCKOUT LOGO...... 6 UA CO-BRANDING SCHOOL WORDMARK ������������������������������������������������������������������������������������������7 UA LOGO ��������������������������������������������������������������������������������������������������������������49 MASCOT WORDMARK ������������������������������������������������������������������������������������������9 LOGO LOCKUP ����������������������������������������������������������������������������������������������������50 FULL WORDMARK ���������������������������������������������������������������������������������������������� 11 KNOCKOUT LOGO LOCKUP...... 52 LOGO WITH WORDMARKS �������������������������������������������������������������������������������� 12 FONT ������������������������������������������������������������������������������������������������������������������� 15 BLACK & WHITE STANDARDS PLAYER NAME...... 16 BLACK ON WHITE STANDARDS �������������������������������������������������������������������������55 NUMBERS ����������������������������������������������������������������������������������������������������������� 17 WHITE ON BLACK STANDARDS �������������������������������������������������������������������������57
SECONDARY IDENTITY BRAND USAGE RESTRICTIONS UA THEME ����������������������������������������������������������������������������������������������������������� 19 PRIMARY LOGO RESTRICTIONS ������������������������������������������������������������������������60 SCHOOL MOTTO ������������������������������������������������������������������������������������������������ 21 PRIMARY WORDMARK RESTRICITIONS ������������������������������������������������������������61 TEAM STRIPE ������������������������������������������������������������������������������������������������������ 22 FULL WORDMARK RESTRICITIONS �������������������������������������������������������������������62 HELMET LOGO...... 24 TEAM STRIPE RESTRICITIONS ���������������������������������������������������������������������������63 INSTITUTIONAL MARK �������������������������������������������������������������������������������������� 27 NOTES...... 64 GOLF CURSE LOGO �������������������������������������������������������������������������������������������� 28
MISCELLANEOUS MARKS MASCOT LOGO...... 30 MASCOT HEAD LOGO ...... 36 SECTION ONE // PRIMARY IDENTITY COLOR PALETTE
UA COLOR NAME: PMS UNIVERSITY RED UA COLOR NAME: WHITE UA COLOR NAME: BLACK
UA CSI: 944 UA CSI: 100 UA CSI: 001
OFFICIAL PMS: 200 C OFFICIAL PMS: N/A OFFICIAL PMS: 426 C
OFFICIAL RGB: 151, 34, 52 OFFICIAL RGB: 255, 255, 255 OFFICIAL RGB: 134, 32, 49
OFFICIAL CMYK: 16, 100, 86, 6 OFFICIAL CMYK: 0, 0, 0, 0 OFFICIAL CMYK: 0, 0, 0, 100
OFFICIAL HTML: C4012F OFFICIAL HTML: FFFFFF OFFICIAL HTML: 000000
ADDITIONAL NOTES Black used in logo artwork only. Flawless exclusive to Under Armour product and materials. PMS RED 200 C for all other uses.
4 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL - COLOR PRIMARY LOGO
PRIMARY TEAM COLORS NEUTRAL COLORS
5 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Use full color whenever possible.
6 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL WORDMARK: STRAIGHT
PRIMARY TEAM COLORS NEUTRAL COLORS
7 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL WORDMARK: ARCHED
PRIMARY TEAM COLORS NEUTRAL COLORS
8 STYLE GUIDE // UNIVERSITY OF WISCONSIN MASCOT WORDMARK: STRAIGHT
PRIMARY TEAM COLORS NEUTRAL COLORS
9 STYLE GUIDE // UNIVERSITY OF WISCONSIN MASCOT WORDMARK: ARCHED
PRIMARY TEAM COLORS NEUTRAL COLORS
10 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL WORDMARK
PRIMARY TEAM COLORS NEUTRAL COLORS
11 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH SCHOOL WORDMARK
PRIMARY TEAM COLORS NEUTRAL COLORS
12 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH MASCOT WORDMARK
PRIMARY TEAM COLORS NEUTRAL COLORS
13 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH FULL WORDMARK
PRIMARY TEAM COLORS NEUTRAL COLORS
14 STYLE GUIDE // UNIVERSITY OF WISCONSIN FONT
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES For typeface version use Wisconsin-Regular.ttf or Wisconsin-Regular.otf
15 STYLE GUIDE // UNIVERSITY OF WISCONSIN PLAYER NAME
PRIMARY TEAM COLORS NEUTRAL COLORS
16 STYLE GUIDE // UNIVERSITY OF WISCONSIN NUMBERS
PRIMARY TEAM COLORS NEUTRAL COLORS
17 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION TWO // SECONDARY IDENTITY UA THEME
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Exclusive to Under Armour.
19 STYLE GUIDE // UNIVERSITY OF WISCONSIN UA THEME
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Exclusive to Under Armour.
20 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL MOTTO
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Not to be used on uniforms.
21 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE (FOREVER FORWARD STRIPE): HORIZONTAL
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Exclusive to Under Armour. Break should point forward or to the right when used singularly. When used in multiples, breaks should point away from each other. Use of any other stripe in association with Wisconsin Athletics is prohibited.
22 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE (FOREVER FORWARD STRIPE): VERTICAL
PRIMARY TEAM COLORS
NEUTRAL COLORS
ADDITIONAL NOTES Exclusive to Under Armour. Please note that arrow breaks point upward (even when rotated up to 89°). Use of any other stripe in association with Wisconsin Athletics is prohibited.
23 STYLE GUIDE // UNIVERSITY OF WISCONSIN HELMET LOGO
PRIMARY TEAM COLORS NEUTRAL COLORS
24 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION THREE // MISCELLANEOUS MARKS FULL - COLOR MASCOT LOGO: RIGHT
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Not to be used on uniforms.
30 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT LOGO: RIGHT, RED
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Not to be used on uniforms.
32 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT LOGO: RIGHT, BLACK
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Not to be used on uniforms.
33 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL - COLOR MASCOT HEAD LOGO: RIGHT
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Not to be used on Under Armour product.
36 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT HEAD LOGO: RIGHT, RED
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Not to be used on Under Armour product.
37 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT HEAD LOGO: RIGHT, BLACK
PRIMARY TEAM COLORS NEUTRAL COLORS
ADDITIONAL NOTES Not to be used on Under Armour product.
38 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION FOUR // SPORT - SPECIFIC LOGOS SPORT-SPECIFIC LOGOS : WHITE BACKGROUND
43 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : FLAWLESS BACKGROUND
44 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : LIGHT GREY BACKGROUND
ADDITIONAL NOTES Colorway applies to solid and heather backgrounds.
45 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : DARK GREY BACKGROUND
ADDITIONAL NOTES Colorway applies to solid and heather backgrounds.
46 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : BLACK BACKGROUND
47 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION FIVE // UA CO - BRANDING UA LOGO
PRIMARY TEAM COLORS NEUTRAL COLORS
49 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO LOCKUP: HORIZONTAL
PRIMARY TEAM COLORS NEUTRAL COLORS
50 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO LOCKUP: VERTICAL
PRIMARY TEAM COLORS NEUTRAL COLORS
51 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO LOCKUP: HORIZONTAL
PRIMARY TEAM COLORS NEUTRAL COLORS
52 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO LOCKUP: VERTICAL
PRIMARY TEAM COLORS NEUTRAL COLORS
53 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION SIX // BLACK AND WHITE STANDARDS BLACK ON WHITE STANDARDS
PRIMARY LOGO SCHOOL WORDMARK: STRAIGHT SCHOOL WORDMARK: ARCHED MASCOT WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED
LOGO WITH LOGO WITH LOGO WITH FULL WORDMARK FONT SCHOOL WORDMARK MASCOT WORDMARK FULL WORDMARK
PLAYER NAME NUMBERS UA THEME: STACKED UA THEME: STRAIGHT UA THEME: STRAIGHT
55 STYLE GUIDE // UNIVERSITY OF WISCONSIN
WHITE ON BLACK STANDARDS
PRIMARY LOGO SCHOOL WORDMARK: STRAIGHT SCHOOL WORDMARK: ARCHED MASCOT WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED
LOGO WITH LOGO WITH LOGO WITH FULL WORDMARK FONT SCHOOL WORDMARK MASCOT WORDMARK FULL WORDMARK
PLAYER NAME NUMBERS UA THEME: STACKED UA THEME: STRAIGHT UA THEME: STRAIGHT
57 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION SEVEN // BRAND USAGE RESTRICTIONS PRIMARY LOGO RESTRICTIONS
DO NOT DISTORT THE LOGO. DO NOT STRETCH THE LOGO. DO NOT FLIP THE LOGO HORIZONTALY. DO NOT ROTATE THE LOGO.
TEXT
DO NOT PLACE TEXT IN FRONT OF DO NOT FADE THE LOGO IN ANY DO NOT USE A DIFFERENT COLOR BACKGROUND IN ANY THE LOGO. NON-APPROVED WAY. NON-APPROVED COLORWAY.
FOR ARD
DO NOT ALTER ANY STROKES OR ELIMINATE ONE STROKE. DO NOT ALTER THE ARCH OR THE SHADOW. DO NOT USE THE LOGO AS A LETTERFORM.
60 STYLE GUIDE // UNIVERSITY OF WISCONSIN PRIMARY WORDMARK RESTRICTIONS WISCONSIN WISCONSIN
DO NOT MAKE THE TYPE WEIGHT THINNER. DO NOT MAKE THE TYPE WEIGHT THICKER. DO NOT STRETCH THE WORDMARK. DO NOT USE SMALL CAPS WITH LARGE CAPS.
WISCONSIN WISCONSIN WISCONSIN
DO NOT SET THE WORDMARK IN A NON DO NOT SET THE LETTER SPACING TOO WIDE. DO NOT SET THE LETTER SPACING TOO SHORT. DO NOT ITALICIZE THE WORDMARK. APPROVED ARCH FORM.
WISCONSIN WISCONSIN WISCONSIN WISCONSIN
DO NOT USE A GRADIENT FILL FOR DO NOT CHANGE THE VERTICAL SCALE OF THE DO NOT USE A STROKE OR ANY TYPE OF OUTER DO NOT RECOLOR THE WORDMARK IN A THE WORDMARK. INTERNAL CHARACTERS. EFFECT. NON APPROVED WAY. ISCONSIN
DO NOT USE THE LOGO AS A CHARACTER DO NOT SET THE WORDMARK AS IN THE WORDMARK. BRIDGE FORM.
61 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL WORDMARK RESTRICTIONS WISCONSIN WISCONSIN BADGERS BADGERS
DO NOT CHANGE THE SCALE OF ONLY ONE OF DO NOT DISTORT THE LOGO. DO NOT STRETCH THE LOGO. DO NOT CHANGE THE TYPE SPACING. THE WORDS.
DO NOT ADD A STROKE TO THE WORDMARK. DO NOT COMBINE AN ARCHED WORDMARK DO NOT USE AN ARCH FORM FOR THE FULL DO NOT RECOLOR THE WORDMARK IN A WITH A STRAIGHT WORDMARK. WORDMARK. NON-APPROVED WAY.
62 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE RESTRICTIONS
DO NOT HAVE ANY TEXT APPEAR IN DO NOT HAVE TEXT OVERLAP OR INSIDE THE DO NOT HAVE THE THE STRIPES TOUCH ANY WORDMARK OR LOGOS. BETWWEN THE STRIPE LINES. STRIPE LINES.
DO NOT HAVE MULIPLE ARROW BREAKS WITH DO NOT RECOLOR THE STRIPES IN A DO NOT USE A OUTLINE FORM AS A DIFFERENT DO NOT OVERLAP THE STRIPES WITHOUT A IN ONE STRIPE SEGMENT. NON-APPROVED WAY. VARAITON OF THE STRIPES. PROPER BREAK.
DO NOT HAVE THE ARROWS POINT LEFT IN DO NOT HAVE STRIPES TOUCH OTHER STRIPES. DO NOT HAVE THE ARROWS POINT DO NOT HAVE THE ARROWS POINT INWARD SINGULAR FORM. DOWNWARD. WHEN USING ANY WORDMAK OR LOGO.
63 STYLE GUIDE // UNIVERSITY OF WISCONSIN NOTES
64 STYLE GUIDE // UNIVERSITY OF WISCONSIN