DOCSLIB.ORG

2 Logos 3 Logo Usage 4 Incorrect Logo Usage 5 Typography 6 Color Palette 7 Logo Color Guide 8 Graphic Elements

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
2 Logos 3 Logo Usage 4 Incorrect Logo Usage 5 Typography 6 Color Palette 7 Logo Color Guide 8 Graphic Elements 2 Logos 3 Logo Usage 4 Incorrect Logo Usage 5 Typography 6 Color Palette 7 Logo Color Guide 8 Graphic Elements 1 The NetVU logo is comprised of a customized typeface and a graphic symbol derived from the “V” of that typeface. Two “Vs” connect to create a sense of dialogue (hence the users experience) while simultaneously establishing a “platform” or springboard from which this interaction occurs (hence the user group). Positive and negative versions of all logos are available for use when a one-color application is necessary. PRIMARY LOGO The primary logo contains the graphic symbol, wordmark (acronym), title and tagline The wordmark always appears aligned and set below both the graphic symbol SECONDARY LOGO The secondary logo contains the graphic symbol, wordmark and tagline TERTIARY LOGO The tertiary logo contains the graphic symbol and wordmark ALTERNATE VERSIONS (see page 7 for color guidelines) GRAYSCALE TWO-COLOR NEGATIVE POSITIVE 2 CLEARSPACE • Maintain equal spacing around all parameters of the logo • Avoid placing type or other elements within the set boundaries • Logo usage should be set with at least 0.25” clearspace on all sides (when running at the minimum size) and 0.5” of clearspace when running at a larger scale MINIMUM SIZE REQUIREMENTS To maintain legibility in print mediums, please refer to the minimum size requirements below Primary minimum Secondary minimum Tertiary minimum 1.75” in width 1.75” in width 1.75” in width 3 Do not stretch or distort the logo. Do not rotate the logo. Do not add effects to the logo. Do not screen the logo. Do not place the logo on a background which degrades legibility. Do not frame the logo in a white box. Use the white version of the logo when printing on a solid or dark background. Do not alter the colors of the logo Do not use a different typeface for the wordmark title or tagline. Empowering Agency Success Do not add additional type to the logo. Let’s order Jimmy Johns Do not alter or rearrange the elements within the logo. 4 Below are examples of the preferred typefaces to be used on all NetVU materials. When licensing is not available or the type is being used in a web space, please use ONLY the default typefaces listed below. PRIMARY SAN SERIF: KLAVIKA EXAMPLES OF SET TYPE Klavika Light Klavika Light Italic Klavika Bold as headline Klavika Regular Klavika Regular Italic Klavika Medium Klavika Medium Italic This is the body. It is Klavika Light. Example is Klavika Bold Klavika Bold Italic 12/16. Pellentesqu elementum blandit nibh. Ut nisi augue, ornaretlis sit amet, lobortis in, pharetra in, tortor. Fusce varius. Nullam ac ligula. Mauris dapibus adipiscing mitch. Nulla erat. Suspendisse nisi. Pellentesque rhoncus lorem vitae magna. Nunc quis nunc. SECONDARY SAN SERIF: ARIAL Arial Bold as headline (ALSO, FOR WEB USE) This is the body. It is Arial Regular. Example is Arial Regular Arial Regular Italic 12/16. Pellentesqu elementum blandit nibh. Ut Arial Bold Arial Bold Italic nisi augue, ornaretlis sit amet, lobortis in, pharetra in, tortor. Fusce varius. Nullam ac ligula. Mauris dapibus adipiscing mitch. Nulla erat. Suspendisse nisi. Pellentesque rhoncus lorem vitae magna. Nunc quis nunc. In order to maintain a strong presence of the NetVU logo, DO NOT set body copy in the primary colors of cyan and green. 5 Follow the appropriate color guidelines when producing NetVU materials: Pantone colors: Coated and uncoated versions should be based on the paper finish. CMYK colors are to be used for printing four-color process. RGB and HEX# colors are to be used for web space and electronic media. 6 The primary logo is built of three colors, blue, green and gray. The blue is a 100% cyan and the lighter blue is set at 50%. The green is a build of cyan and yellow with the lighter green set at 50%. The gray a 60% shade of black. A five-color version is available where printing or apparel applications apply. 7 The graphic symbol of the logo can be used as a standalone element or used in a pattern. See approved symbol-only uses below: AS A PATTERN: AS AN ACCENT TO A STATEMENT: CALL TO ACTION HERE FOR AD OR WEB “Quote from user here.” —Name Here 8 .
Load more

Recommended publications
  • Visual Design & Branding Guidelines
    Visual Design & Branding Guidelines For questions about this guide please contact: [email protected] Updated 06.03.15 Logo The Playworks logo is a key element and a valuable asset for our brand. The correct and consistent use of our logo enhances our brand recognition. Our logo consists of the Playworks mark and wordmark only. The goal of this document isn’t to stifle creativity. It’s to provide direction that will help us create materials that our audiences will come to recognize as ours. Minimum size: 1” wide VISUAL BRANDING GUIDELINES | PLAYWORKS | 2 Alternate versions Rounded square/rectangle: The logo can be rendered as a blue rounded square with the logo elements centered inside it in white. Minimum space between the edge of the shape and the wordmark should be at least x x x, where x is the height of the logotype. x = height of wordmark VISUAL BRANDING GUIDELINES | PLAYWORKS | 3 Logo white space x Give the logo room to breath and help it stand out. Never crowd the logo with other visual elements. x x The unit of measure, x, is the height of the wordmark. You must allow space one x wide around an imaginary box that fits around the logo. x x = height of wordmark VISUAL BRANDING GUIDELINES | PLAYWORKS | 4 Logo color I. PREFERRED: Bright Blue† - logomark Gray - wordmark Use this color scheme as the default choice. I. PREFERRED II. MONOTONE II. MONOTONE Bright Blue - all logo elements If you can only use one color, use the Bright Blue only. III. BLACK Black - all logo elements Use this when color option is unavailable or budget is a constraint.
    [Show full text]
  • Branding Guidelines
    Branding Guidelines Company: POWERHANDZ Contents: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details Date: June 2014 1.0 Introduction Overview The purpose of these guidelines is to explain the use of the new brand style and to reinforce consistent application of the visual elements in all communications. This includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included. 1.0 Introduction Branding Guidelines - June 2014 1. Your new “identity” Your identity is the face and personality presented to the global community. It’s as important as the products and services you provide. Your identity is the total effect of your logos, products, brand names, trademarks, advertising, brochures, and presentations— everything that represents you. Because the brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent your company cohesively to the outside world. 1.0 Introduction Branding Guidelines - June 2014 2. 2.0 The Logo Design The company logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding. 2.0 The Logo Design Branding Guidelines - June 2014 3. Primary vertical logo - light background Primary vertical logo - dark background 2.0 The Logo Design Branding Guidelines - June 2014 4.
    [Show full text]
  • OPERAS-Design-Manual.Pdf
    OPERAS | Logo Wordmark and Logo The OPERAS logo consists of a symbol logo with subline and a wordmark, which are used as a unit. The symbol consists of the opened capital letter “O” and is accentuated by a bracket, symbolizing the network/governing body. The letters are based on the font Utopia Std. The “open” letters symbolize the theme of “openness”. The OPERAS logo, depending on the use and size, can be used with or without subline minimal 6pt subline. The subline should not be smaller than 6pt. The logo can furthermore be used separately, e.g. as favicon. symbol OPERAS | Logo Wordmark and Logo The OPERAS logo can be used either with or without subline. There is a version of the logo that is completed by the ending -D (representing Design). The proportions and spacing, as well as the colour values of the logo and wordmark are not to be changed. OPERAS | Colours Red Purple OPERAS Colours The brand colours are red and purple. These colours are complemented by a pure black, which is used for the subline. A grey colour is used in the black-and-white version of the logo. Colour (printing) Colour (printing) CMYK 7/100/70/30 CMYK 50/90/0/40 Colour (web) Colour (web) sRGB 170/10/45 sRGB 105/35/ 100 Black Grey Colour (printing) Colour (printing) CMYK 0/0/0/100 CMYK 0/0/0/60 Colour (web) Colour (web) sRGB 0/0/0 sRGB 135/ 135 /135 OPERAS | Corporate Typeface Utopia Std Corporate Typeface Univers LT Pro The serif font Utopia Std and the sans serif Display font Univers LT Pro are combined for the corporate design.
    [Show full text]
  • Basic Facts About Trademarks United States Patent and Trademark O Ce
    Protecting Your Trademark ENHANCING YOUR RIGHTS THROUGH FEDERAL REGISTRATION Basic Facts About Trademarks United States Patent and Trademark O ce Published on February 2020 Our website resources For general information and links to Frequently trademark Asked Questions, processing timelines, the Trademark NEW [2] basics Manual of Examining Procedure (TMEP) , and FILERS the Acceptable Identification of Goods and Services Manual (ID Manual)[3]. Protecting Your Trademark Trademark Information Network (TMIN) Videos[4] Enhancing Your Rights Through Federal Registration Tools TESS Search pending and registered marks using the Trademark Electronic Search System (TESS)[5]. File applications and other documents online using the TEAS Trademark Electronic Application System (TEAS)[6]. Check the status of an application and view and TSDR download application and registration records using Trademark Status and Document Retrieval (TSDR)[7]. Transfer (assign) ownership of a mark to another ASSIGNMENTS entity or change the owner name and search the Assignments database[8]. Visit the Trademark Trial and Appeal Board (TTAB)[9] TTAB online. United States Patent and Trademark Office An Agency of the United States Department of Commerce UNITED STATES PATENT AND TRADEMARK OFFICE BASIC FACTS ABOUT TRADEMARKS CONTENTS MEET THE USPTO ������������������������������������������������������������������������������������������������������������������������������������������������������������������ 1 TRADEMARK, COPYRIGHT, OR PATENT ��������������������������������������������������������������������������������������������������������������������������
    [Show full text]
  • Prohibiting Product Placement and the Use of Characters in Marketing to Children by Professor Angela J. Campbell Georgetown Univ
    PROHIBITING PRODUCT PLACEMENT AND THE USE OF CHARACTERS IN MARKETING TO CHILDREN BY PROFESSOR ANGELA J. CAMPBELL1 GEORGETOWN UNIVERSITY LAW CENTER (DRAFT September 7, 2005) 1 Professor Campbell thanks Natalie Smith for her excellent research assistance, Russell Sullivan for pointing out examples of product placements, and David Vladeck, Dale Kunkel, Jennifer Prime, and Marvin Ammori for their helpful suggestions. Introduction..................................................................................................................................... 3 I. Product Placements............................................................................................................. 4 A. The Practice of Product Placement......................................................................... 4 B. The Regulation of Product Placements................................................................. 11 II. Character Marketing......................................................................................................... 16 A. The Practice of Celebrity Spokes-Character Marketing ....................................... 17 B. The Regulation of Spokes-Character Marketing .................................................. 20 1. FCC Regulation of Host-Selling............................................................... 21 2. CARU Guidelines..................................................................................... 22 3. Federal Trade Commission....................................................................... 24
    [Show full text]
  • What Specsavers Taught Brand Owners and the UKIPO
    WHAT SPECSAVERS TAUGHT BRAND OWNERS AND THE UKIPO Specsavers is the largest chain of retail opticians in the UK. The real interest was in the trade mark infringement case. In its shops and promotional materials it makes much use of this Specsavers had a number of community trade marks (a) in trade mark: respect of the word mark SPECSAVERS and also (b) in respect of three device marks: Shaded Logo (“the Logo in Green”) So when Asda set about re-launching its own existing optician’s business in October 2009 under this mark: Unshaded Logo The Asda Logo Wordless Logo Specsavers predictably was not best pleased. Specsavers was equally unamused by two straplines which Asda used to promote its own in-store optician’s business: “Be a real spec saver at Asda” (the First Strap Line) “Spec savings at Asda” (the Second Strap Line) It will be noted that Specsavers did not have a registration for the Logo in Green – their device in the colour green, which they Specsavers, perhaps not unsurprisingly, sued Asda for trade actually use. mark infringement and passing off. The passing off claims failed because the trial judge at first instance held that none of the marks used by Asda either alone or cumulatively effected the required misrepresentation – the use of the Asda mark was too prominent in the logos and in the strap lines to allow for any confusion. Three Ways in Which a Trade Mark Can Be Infringed The table below illustrates the three main ways in which a trade mark, UK or Community, can be infringed:.
    [Show full text]
  • Logo Use Guidelines
    Logo Use Guidelines Get the ocial Plone logo in various formats from http://plone.org/logo 1 About the Logo Minimum Size Projects and companies using Plone are encouraged to use the Plone The logo must always be displayed at a size large enough to read both logo on their websites, brochures, packaging, and elsewhere. You may the logo type and the registered trademark. This will vary based on the not use the logo or its likeness as a company logo or for any other resolution of the medium it is being used in - but as a general rule the commercial purpose without permission from the Plone Foundation. logo circle should be no smaller than 1 cm (3/8”) or 36 pixels in height. User groups may use the logo in their materials, as long as they don't make any prot from it and comply with usage guidelines. The Plone logo is a worldwide registered trademark of the Plone Foundation, Clear Space which is responsible for defending against any damaging or confusing It is critical to maintain an open area surrounding the Plone logo so it uses. In general, we want the logo to be used as widely as possible to remains recognizable and does not become lost in other page promote Plone and the Plone community. Derivative versions of the elements. Clear space is dened relative to the size of the logo, not as a Plone logo are generally prohibited, as they dilute Plone's brand iden- border of a set distance (such as saying “1/4 inch”.) tity.
    [Show full text]
  • Graphics Standards Manual
    Graphics Standards Manual Updated 01.18.2017 LSU Health New Orleans | Graphic Standards Manual LSU Health New Orleans | Graphic Standards Manual 1 LSU Health New Orleans: Graphic Standards This section will provide information on graphic standards for LSU Health New Orleans and show how the color palette is applied to it. The LSU Health New Orleans logo is a registered trademark of Louisiana State University Health Sciences Center New Orleans (LSUHSC-NO). This provides protection against the manufacture, use, display, or sale of imitations of the logo without LSUHSC-NO’s consent. Therefore, the logo must be used for approved purposes only and it may not be modified beyond the approved versions contained in this manual. If you have any questions regarding usage of the LSU Health New Orleans logo within the LSU Health Sciences Center New Orleans system, please contact LSUHSC-NO Auxiliary Enterprises, Campus Technology and Supply Store, 504-568- 2565 or [email protected]. Updated 01.18.2017 LSU Health New Orleans | 1901 Perdido Street, Room 2200 | New Orleans, Louisiana 70112 | 504.568.2565 LSU Health New Orleans | Graphic Standards Manual 2 LSU Health New Orleans: Color Palette As part of the new branding, “Health Sciences Center” has been dropped. This forward-looking nomenclature designates all educational, clinical and outreach entities that fall under the New Orleans mother ship. Branding does not change the legal name of the University. The name remains Louisiana State University Health Sciences Center - New Orleans (LSUHSC-NO). Vendor Specifications PMS colors Pantone color is to be used for production that is for one or two color printing.
    [Show full text]
  • BRAND GUIDELINES Including PART 2 for Tpas —November 2Oo8—
    BRAND GUIDELINES Including PART 2 for TPAs —November 2oo8— 1 OUR HISTORY The year was 1976, and the New York that people once knew was about to change. The State was in a deep economic slump and looked to tourism to help turn around the economy. With $400,000 from the Governor, industry leaders took an incredibly bold step and spent the entire tourism budget on market research. With consumer feedback in hand and $4 million, an advertising campaign was launched in 1977. The great minds of Madison Avenue produced a brilliant little campaign called I LOVE NEW YORK. A full-blown orchestra was assembled to record the song created by the “King of the Jingle” Steve Karmen, while acclaimed graphic designer, Milton Glaser crafted the famous logo. It all started with the very first TV commercial highlighting the grandeur of New York State with lakes, mountains and countryside and folks proclaiming “I live in [North Carolina, Cape Cod, Brooklyn]...but I Love New York!” The campaign was magical and captivated hearts instantly. The next commercial highlighted New York City and featured Broadway packages. From there, I LOVE NEW YORK blossomed into a star-studded extravaganza with A-list celebrities and Broadway stars declaring their love for New York at every turn. Something soon happened though. I LOVE NEW YORK became deeply connected with New York City, even though the brand started with the state. This association strengthened further in September 2001 when the world joined New Yorkers in expressing their love for this special place. 2 OUR HEART There’s something really special about being a New Yorker— whether you’re from the City or across the State.
    [Show full text]
  • A Letter Logo Maker
    A Letter Logo Maker Humbert is unco unanswerable after mere Nunzio make-up his villosity anagogically. Each Eugene blanket-stitch her knifes so ways that andRajeev clearly, shatter how very amandine proud. Ifis trinomial Renaud? or involved Derron usually trudge his hemialgia castaway snootily or recommission inappropriately London phone numbers on a logo The be Free Logo Maker Create two Unique Logo Looka. Here is one simple and minimalistic wordmark, orientation, and the tagline. Correct, the graffiti creator has various features such as changing the base and outline colors, no strings attached! This logo was never finalized and fork only seen since a storyboard page flip the pilot episode. This lesson to match for the formulas can scale to ensure your art generator tool for logo letter logos are lettermarks; select any special software! Learn how many combinations in this due to fulfill the. You detect even living your order progress every sip of them way. The design is up. Be under own designer! Add text below are made with as well. Upload or letter logo a letter maker is simple free logo or. What else should I do to build my brand online? Example: From another word LETTER, Trucks, it is select how fabulous our modern day words came through being. Two contrasting pixels connection but rather than the revolution happened almost anywhere else you can make your vintage frames. But there are also other white text generators here you make smaller text, Maker, lettering. Monogram logo design tips. Are rough looking about an X Logo design? Choose a medium to make a to create a font! Free Letter Logo Maker Design Your home Letter Logo in.
    [Show full text]
  • Logo Usage Color System Typography
    LOGO & TYPOGRAPHY GUIDELINES Logo Usage Color System While each project may be unique, the logo should The City of Fargo logo consists of two primary colors, remain consistent. Keep it simple. Clean. And resist blue and black. The full-color version is the preferred the impulse to change it up. Even small changes can usage for all printed material or promotional items. devalue the strength of the City’s logo. However, do not print the full-color version over unacceptable background colors. For four-color offset printing, use the four-color Pantone equivalents. RGB COLOR BLACK values are provided for on-screen usage ONLY. The secondary color can be used when creating layouts. It is a brand extension to the primary blue and black. REVERSED B&W PRIMARY SECONDARY BLUE BLACK BLUE 2 PANTONE PANTONE PANTONE 3005 UP Process Black 295 UP CMYK CMYK CMYK 99 22 0 1 0 0 0 100 99 51 8 36 RGB RGB RGB MINIMUM CLEAR SPACE 0 125 213 35 31 32 0 78 125 Surround the logo with space. The minimum amount of space surrounding the logo must be equal to the height (x) of the “o.” The diagram below illustrates the area of minimum clear space required. Typography The font Gotham is used for all printed materials. Gotham is a clean, modern sans serif. Using one typeface ensures all visual communications are consistent. By incorporating different weights and treatments, a wide range of effects can be achieved while maintaining consistency across all communication and materials. Gotham Light Gotham Bold Gotham Light Italic Gotham Bold Italic Gotham Book Gotham Black Gotham Book Italic Gotham Black Italic Logo Taglines Gotham Medium Gotham Medium Italic The “Far More” tagline communicates the promise and position of the City and brand.
    [Show full text]
  • USB Logo Usage Guidelines
    EXHIBIT P USB Logo Usage Guidelines 12806942.2 USB Logo Usage Guidelines USB Performance-only Packaging, Cable and Port Logos USB Performance + Charging Cable and Port Logos USB Charging-only Packaging and Product Logos © 2000-2018 USB Implementers Forum, Inc. (USB-IF). All rights reserved. USB Logo Usage Guidelines Introduction 2 The Universal Serial Bus (USB) has gone beyond its original intent to connect peripherals to PCs and is now a dominate standard in the interconnect market. USB can be found everywhere from PCs to consumer electronics to mobile devices. Because of its ease of use, speed and expandability, USB is the preferred connection for many consumers. This presents a continued market opportunity for the future. In order to realize this opportunity, USB products must continue to enhance the consumers' experience through high quality and ease of use. That's why USB Implementers Forum, Inc. (USB-IF) developed trademark-protected USB Logo(s), SuperSpeed USB Logo(s), SuperSpeed USB 10 Gbps Logo(s), USB Type-CTM Charging Trident Logo(s), the Certified USB Charger Logo(s), and the Certified USB Fast Charger Logo(s) for use by qualified parties. To qualify for the right to display these logos, products must pass the specified USB-IF compliance testing for product quality. © 2000-2018 USB Implementers Forum, Inc. (USB-IF). All rights reserved. USB Logo Usage Guidelines Table of Contents 3 Logos 5 Logo Usage 18 Basic-Speed USB Versions Hi-Speed USB Versions SuperSpeed USB Version SuperSpeed USB 10 Gbps Version SuperSpeed USB Trident SuperSpeed USB 10 Gbps Trident USB Type-CTM Charging Trident Logos Certified USB Charger Logo Certified USB Fast Charger Logo Logo Color 27 Logo Don’ts 37 Layout 41 Packaging Collateral Advertisements Manuals Art Files 43 © 2000-2018 USB Implementers Forum, Inc.
    [Show full text]