2 Logos 3 Logo Usage 4 Incorrect Logo Usage 5 Typography 6 Color Palette 7 Logo Color Guide 8 Graphic Elements 1 The NetVU logo is comprised of a customized typeface and a graphic symbol derived from the “V” of that typeface. Two “Vs” connect to create a sense of dialogue (hence the users experience) while simultaneously establishing a “platform” or springboard from which this interaction occurs (hence the user group). Positive and negative versions of all logos are available for use when a one-color application is necessary. PRIMARY LOGO The primary logo contains the graphic symbol, wordmark (acronym), title and tagline The wordmark always appears aligned and set below both the graphic symbol SECONDARY LOGO The secondary logo contains the graphic symbol, wordmark and tagline TERTIARY LOGO The tertiary logo contains the graphic symbol and wordmark ALTERNATE VERSIONS (see page 7 for color guidelines) GRAYSCALE TWO-COLOR NEGATIVE POSITIVE 2 CLEARSPACE • Maintain equal spacing around all parameters of the logo • Avoid placing type or other elements within the set boundaries • Logo usage should be set with at least 0.25” clearspace on all sides (when running at the minimum size) and 0.5” of clearspace when running at a larger scale MINIMUM SIZE REQUIREMENTS To maintain legibility in print mediums, please refer to the minimum size requirements below Primary minimum Secondary minimum Tertiary minimum 1.75” in width 1.75” in width 1.75” in width 3 Do not stretch or distort the logo. Do not rotate the logo. Do not add effects to the logo. Do not screen the logo. Do not place the logo on a background which degrades legibility. Do not frame the logo in a white box. Use the white version of the logo when printing on a solid or dark background. Do not alter the colors of the logo Do not use a different typeface for the wordmark title or tagline. Empowering Agency Success Do not add additional type to the logo. Let’s order Jimmy Johns Do not alter or rearrange the elements within the logo. 4 Below are examples of the preferred typefaces to be used on all NetVU materials. When licensing is not available or the type is being used in a web space, please use ONLY the default typefaces listed below. PRIMARY SAN SERIF: KLAVIKA EXAMPLES OF SET TYPE Klavika Light Klavika Light Italic Klavika Bold as headline Klavika Regular Klavika Regular Italic Klavika Medium Klavika Medium Italic This is the body. It is Klavika Light. Example is Klavika Bold Klavika Bold Italic 12/16. Pellentesqu elementum blandit nibh. Ut nisi augue, ornaretlis sit amet, lobortis in, pharetra in, tortor. Fusce varius. Nullam ac ligula. Mauris dapibus adipiscing mitch. Nulla erat. Suspendisse nisi. Pellentesque rhoncus lorem vitae magna. Nunc quis nunc. SECONDARY SAN SERIF: ARIAL Arial Bold as headline (ALSO, FOR WEB USE) This is the body. It is Arial Regular. Example is Arial Regular Arial Regular Italic 12/16. Pellentesqu elementum blandit nibh. Ut Arial Bold Arial Bold Italic nisi augue, ornaretlis sit amet, lobortis in, pharetra in, tortor. Fusce varius. Nullam ac ligula. Mauris dapibus adipiscing mitch. Nulla erat. Suspendisse nisi. Pellentesque rhoncus lorem vitae magna. Nunc quis nunc. In order to maintain a strong presence of the NetVU logo, DO NOT set body copy in the primary colors of cyan and green. 5 Follow the appropriate color guidelines when producing NetVU materials: Pantone colors: Coated and uncoated versions should be based on the paper finish. CMYK colors are to be used for printing four-color process. RGB and HEX# colors are to be used for web space and electronic media. 6 The primary logo is built of three colors, blue, green and gray. The blue is a 100% cyan and the lighter blue is set at 50%. The green is a build of cyan and yellow with the lighter green set at 50%. The gray a 60% shade of black. A five-color version is available where printing or apparel applications apply. 7 The graphic symbol of the logo can be used as a standalone element or used in a pattern. See approved symbol-only uses below: AS A PATTERN: AS AN ACCENT TO A STATEMENT: CALL TO ACTION HERE FOR AD OR WEB “Quote from user here.” —Name Here 8 .