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OPERAS | Logo Wordmark and Logo The OPERAS logo consists of a symbol logo with subline and a wordmark, which are used as a unit. The symbol consists of the opened capital letter “O” and is accentuated by a bracket, symbolizing the network/governing body. The letters are based on the font Utopia Std. The “open” letters symbolize the theme of “openness”. The OPERAS logo, depending on the use and size, can be used with or without subline minimal 6pt subline. The subline should not be smaller than 6pt. The logo can furthermore be used separately, e.g. as favicon. symbol OPERAS | Logo Wordmark and Logo The OPERAS logo can be used either with or without subline. There is a version of the logo that is completed by the ending -D (representing Design). The proportions and spacing, as well as the colour values of the logo and wordmark are not to be changed. OPERAS | Colours Red Purple OPERAS Colours The brand colours are red and purple. These colours are complemented by a pure black, which is used for the subline. A grey colour is used in the black-and-white version of the logo. Colour (printing) Colour (printing) CMYK 7/100/70/30 CMYK 50/90/0/40 Colour (web) Colour (web) sRGB 170/10/45 sRGB 105/35/ 100 Black Grey Colour (printing) Colour (printing) CMYK 0/0/0/100 CMYK 0/0/0/60 Colour (web) Colour (web) sRGB 0/0/0 sRGB 135/ 135 /135 OPERAS | Corporate Typeface Utopia Std Corporate Typeface Univers LT Pro The serif font Utopia Std and the sans serif Display font Univers LT Pro are combined for the corporate design. The wordmark is set in a Light modified semibold Utopia Std. The subline Regular Roman uses a light version of Univers. Sembibold Bold Utopia Std Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 &%,.!?„“/ Univers LT Pro Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 &%,.!?„“/.

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Visual Design & Branding Guidelines
Visual Design & Branding Guidelines For questions about this guide please contact: [email protected] Updated 06.03.15 Logo The Playworks logo is a key element and a valuable asset for our brand. The correct and consistent use of our logo enhances our brand recognition. Our logo consists of the Playworks mark and wordmark only. The goal of this document isn’t to stifle creativity. It’s to provide direction that will help us create materials that our audiences will come to recognize as ours. Minimum size: 1” wide VISUAL BRANDING GUIDELINES | PLAYWORKS | 2 Alternate versions Rounded square/rectangle: The logo can be rendered as a blue rounded square with the logo elements centered inside it in white. Minimum space between the edge of the shape and the wordmark should be at least x x x, where x is the height of the logotype. x = height of wordmark VISUAL BRANDING GUIDELINES | PLAYWORKS | 3 Logo white space x Give the logo room to breath and help it stand out. Never crowd the logo with other visual elements. x x The unit of measure, x, is the height of the wordmark. You must allow space one x wide around an imaginary box that fits around the logo. x x = height of wordmark VISUAL BRANDING GUIDELINES | PLAYWORKS | 4 Logo color I. PREFERRED: Bright Blue† - logomark Gray - wordmark Use this color scheme as the default choice. I. PREFERRED II. MONOTONE II. MONOTONE Bright Blue - all logo elements If you can only use one color, use the Bright Blue only. III. BLACK Black - all logo elements Use this when color option is unavailable or budget is a constraint.
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USB Logo Usage Guidelines
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