PMS UNIVERSITY RED VERSION STYLE GUIDE // UNIVERSITY OF WISCONSIN TABLE OF CONTENTS PRIMARY IDENTITY SPORT-SPECIFIC LOGOS COLOR PALETTE .................................................................................................. 4 SPORT-SPECIFIC LOGOS ....................................................................................43 PRIMARY LOGO ....................................................................................................5 KNOCKOUT LOGO ................................................................................................ 6 UA CO-BRANDING SCHOOL WORDMARK ..........................................................................................7 UA LOGO ..............................................................................................................49 MASCOT WORDMARK ..........................................................................................9 LOGO LOCKUP ....................................................................................................50 FULL WORDMARK .............................................................................................. 11 KNOCKOUT LOGO LOCKUP ............................................................................... 52 LOGO WITH WORDMARKS ................................................................................ 12 FONT ................................................................................................................... 15 BLACK & WHITE STANDARDS PLAYER NAME .................................................................................................... 16 BLACK ON WHITE STANDARDS .........................................................................55 NUMBERS ........................................................................................................... 17 WHITE ON BLACK STANDARDS .........................................................................57 SECONDARY IDENTITY BRAND USAGE RESTRICTIONS UA THEME ........................................................................................................... 19 PRIMARY LOGO RESTRICTIONS ........................................................................60 SCHOOL MOTTO ................................................................................................ 21 PRIMARY WORDMARK RESTRICITIONS ............................................................61 TEAM STRIPE ...................................................................................................... 22 FULL WORDMARK RESTRICITIONS ...................................................................62 HELMET LOGO ................................................................................................... 24 TEAM STRIPE RESTRICITIONS ...........................................................................63 INSTITUTIONAL MARK ...................................................................................... 27 NOTES ................................................................................................................. 64 GOLF CURSE LOGO ............................................................................................ 28 MISCELLANEOUS MARKS MASCOT LOGO ................................................................................................... 30 MASCOT HEAD LOGO ....................................................................................... 36 SECTION ONE // PRIMARY IDENTITY COLOR PALETTE UA COLOR NAME: PMS UNIVERSITY RED UA COLOR NAME: WHITE UA COLOR NAME: BLACK UA CSI: 944 UA CSI: 100 UA CSI: 001 OFFICIAL PMS: 200 C OFFICIAL PMS: N/A OFFICIAL PMS: 426 C OFFICIAL RGB: 151, 34, 52 OFFICIAL RGB: 255, 255, 255 OFFICIAL RGB: 134, 32, 49 OFFICIAL CMYK: 16, 100, 86, 6 OFFICIAL CMYK: 0, 0, 0, 0 OFFICIAL CMYK: 0, 0, 0, 100 OFFICIAL HTML: C4012F OFFICIAL HTML: FFFFFF OFFICIAL HTML: 000000 ADDITIONAL NOTES Black used in logo artwork only. Flawless exclusive to Under Armour product and materials. PMS RED 200 C for all other uses. 4 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL - COLOR PRIMARY LOGO PRIMARY TEAM COLORS NEUTRAL COLORS 5 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Use full color whenever possible. 6 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL WORDMARK: STRAIGHT PRIMARY TEAM COLORS NEUTRAL COLORS 7 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL WORDMARK: ARCHED PRIMARY TEAM COLORS NEUTRAL COLORS 8 STYLE GUIDE // UNIVERSITY OF WISCONSIN MASCOT WORDMARK: STRAIGHT PRIMARY TEAM COLORS NEUTRAL COLORS 9 STYLE GUIDE // UNIVERSITY OF WISCONSIN MASCOT WORDMARK: ARCHED PRIMARY TEAM COLORS NEUTRAL COLORS 10 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL WORDMARK PRIMARY TEAM COLORS NEUTRAL COLORS 11 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH SCHOOL WORDMARK PRIMARY TEAM COLORS NEUTRAL COLORS 12 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH MASCOT WORDMARK PRIMARY TEAM COLORS NEUTRAL COLORS 13 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO WITH FULL WORDMARK PRIMARY TEAM COLORS NEUTRAL COLORS 14 STYLE GUIDE // UNIVERSITY OF WISCONSIN FONT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES For typeface version use Wisconsin-Regular.ttf or Wisconsin-Regular.otf 15 STYLE GUIDE // UNIVERSITY OF WISCONSIN PLAYER NAME PRIMARY TEAM COLORS NEUTRAL COLORS 16 STYLE GUIDE // UNIVERSITY OF WISCONSIN NUMBERS PRIMARY TEAM COLORS NEUTRAL COLORS 17 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION TWO // SECONDARY IDENTITY UA THEME PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Exclusive to Under Armour. 19 STYLE GUIDE // UNIVERSITY OF WISCONSIN UA THEME PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Exclusive to Under Armour. 20 STYLE GUIDE // UNIVERSITY OF WISCONSIN SCHOOL MOTTO PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used on uniforms. 21 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE (FOREVER FORWARD STRIPE): HORIZONTAL PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Exclusive to Under Armour. Break should point forward or to the right when used singularly. When used in multiples, breaks should point away from each other. Use of any other stripe in association with Wisconsin Athletics is prohibited. 22 STYLE GUIDE // UNIVERSITY OF WISCONSIN TEAM STRIPE (FOREVER FORWARD STRIPE): VERTICAL PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Exclusive to Under Armour. Please note that arrow breaks point upward (even when rotated up to 89°). Use of any other stripe in association with Wisconsin Athletics is prohibited. 23 STYLE GUIDE // UNIVERSITY OF WISCONSIN HELMET LOGO PRIMARY TEAM COLORS NEUTRAL COLORS 24 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION THREE // MISCELLANEOUS MARKS FULL - COLOR MASCOT LOGO: RIGHT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used on uniforms. 30 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT LOGO: RIGHT, RED PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used on uniforms. 32 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT LOGO: RIGHT, BLACK PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used on uniforms. 33 STYLE GUIDE // UNIVERSITY OF WISCONSIN FULL - COLOR MASCOT HEAD LOGO: RIGHT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used on Under Armour product. 36 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT HEAD LOGO: RIGHT, RED PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used on Under Armour product. 37 STYLE GUIDE // UNIVERSITY OF WISCONSIN ONE - COLOR MASCOT HEAD LOGO: RIGHT, BLACK PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used on Under Armour product. 38 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION FOUR // SPORT - SPECIFIC LOGOS SPORT-SPECIFIC LOGOS : WHITE BACKGROUND 43 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : FLAWLESS BACKGROUND 44 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : LIGHT GREY BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 45 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : DARK GREY BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 46 STYLE GUIDE // UNIVERSITY OF WISCONSIN SPORT-SPECIFIC LOGOS : BLACK BACKGROUND 47 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION FIVE // UA CO - BRANDING UA LOGO PRIMARY TEAM COLORS NEUTRAL COLORS 49 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO LOCKUP: HORIZONTAL PRIMARY TEAM COLORS NEUTRAL COLORS 50 STYLE GUIDE // UNIVERSITY OF WISCONSIN LOGO LOCKUP: VERTICAL PRIMARY TEAM COLORS NEUTRAL COLORS 51 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO LOCKUP: HORIZONTAL PRIMARY TEAM COLORS NEUTRAL COLORS 52 STYLE GUIDE // UNIVERSITY OF WISCONSIN KNOCKOUT LOGO LOCKUP: VERTICAL PRIMARY TEAM COLORS NEUTRAL COLORS 53 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION SIX // BLACK AND WHITE STANDARDS BLACK ON WHITE STANDARDS PRIMARY LOGO SCHOOL WORDMARK: STRAIGHT SCHOOL WORDMARK: ARCHED MASCOT WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED LOGO WITH LOGO WITH LOGO WITH FULL WORDMARK FONT SCHOOL WORDMARK MASCOT WORDMARK FULL WORDMARK PLAYER NAME NUMBERS UA THEME: STACKED UA THEME: STRAIGHT UA THEME: STRAIGHT 55 STYLE GUIDE // UNIVERSITY OF WISCONSIN WHITE ON BLACK STANDARDS PRIMARY LOGO SCHOOL WORDMARK: STRAIGHT SCHOOL WORDMARK: ARCHED MASCOT WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED LOGO WITH LOGO WITH LOGO WITH FULL WORDMARK FONT SCHOOL WORDMARK MASCOT WORDMARK FULL WORDMARK PLAYER NAME NUMBERS UA THEME: STACKED UA THEME: STRAIGHT UA THEME: STRAIGHT 57 STYLE GUIDE // UNIVERSITY OF WISCONSIN SECTION SEVEN