Monogram Logo Design Project Your Visual Signature

Objective: You will be responsible for designing your own unique Monogram logo in Adobe Illustrator. Your final logo will be used to create your own stationary: letterhead, #10 envelope, business card and note pad.

Process: #1 Complete 10 thumbnail drawings – draw by hand – get your ideas, research from the internet, books, etc. #2 Complete a Rough Draft – draw by hand #3 Use Adobe Illustrator to digitize your rough draft – 4 x 4” #4 Finalize your logo - Save as .EPS, print and submit color and black and white version to ebackpack

#5 In InDesign, apply your logo to a stationary set: (ebackpack all final documents) • Letterhead (8.5” x 11”) – logo, name, address, phone numbers (thumbnails) • Business Card (2.5” x 3”) – logo, name, address, phone numbers (thumbnails) • Envelope (#10) – logo, name, address (thumbnails) • Personalized Notepad (4.25 x 5.5”) – 4 up on 8.5” x 11” logo & name – cut/glued (thumbnails) Resources: • www.dafont.com – download free typestyles • https://www.behance.net/gallery/18447355/16-BEST-INITIAL-ALPHABET-LOGOS • http://brentgalloway.me/how-to-create-a-monogram-style-logo-in-illustrator • https://www.youtube.com/watch?v=XbI8j_OVufY • https://www.youtube.com/watch?v=HJ7YCfHQRAM

Grading:

1. Logo Design – Project Grade – Rubric on reverse side 10 thumbnail designs submitted Rough draft submitted Final logo demonstrate the use of Illustrator tools, Principles and Elements, design process, neatness, creativity, originality, and communication, properly submitted

2. Final Products – Project Grade (thumbnails, layout, format, information, neatness) Letterhead 25 pts Business Card 25 pts Envelope 25 pts Notepad 25 pts

There will also be two (2) individual production grades while you are working on this assignment