Mission Cheese

Like that Mac ‘n Cheese? How about our Cheese Plates? Enjoying our Chocolate Cake?

Well, if you “like” us so much, how about MEATS One Three Five Becoming a Fan on Facebook? Sa lumeria Biellese ~OR~ Follow us on Twitter!

Pr incipe: We’ll keep you posted on new dishes, new desserts, Despaña: cheese news, and anything else that’s new with us SM ALL Olives Mustard Miso Pickles Seasonal Crostini Popcorn / St uffed Peppadew Peppers Chistorras in a Blanket Spanish White Anchovy Filets Salt-Baked Fingerling Potatoes

MEDIUM Warm Calamari Salad / Endive Salad Mixed Green Salad Chicken Liver Paté Flatbread Shrimp Taco

LARGE Braised Beef Cheeks/ BBQ Pork Belly Steamed Buns Pig’s Ass Sandwich Grilled Cheese Sandwich With Meat Shrimp Roll Mac and Cheese

SWEETS Bruléed Cheesecake Ice Cream Sammie Rhubarb Pandowdy Chocolate Cake /

Truffles To Go

~Chef Megan Johnson and Pastry Chef Leigh Friend~ SPARKLING ROSÉ Prosecco 12 Grenache, Syrah, Cinsault Cava 11 13 Pinot Noir 10 Rosé Nerello Mascalese 12 13 Sparkling Shiraz / / 14 Zweigelt 12 Syrah 10 Espadeiro 9 Champagne Le Rose Champagne RED Pinot Noir 12 WHITE Petit Rouge 11 Verdicchio dei Castelli di Jesi Zweigelt, Blaufränkisch, St . Laurent 13 12 Gruner Veltliner 11 Tinto de Toro 11 Riesling 12 Malbec, Merlot, Cabernet Sauvignon, Syrah, Riesling Petit Verdot 15 10 Tempranillo, Syrah, Cabernet Sauvignon, Gutedel 11 Graciano 14 Chardonnay 14 Grignolino Gaglioppo Muscadet Pinot Noir, Gamay Pinot Blanc Sauvignon Blanc Pinot Noir

Sauvignon Blanc Pinot Noir Albariño Fernão Pires, Moscatel Cinsault Irsai Olivér Espadeiro Torrontés Barbera Verdejo Granacha Assyrtiko Picpoul Nebbiolo Nebbiolo Viura Nebbiolo Hondarrabi Zuri Lemberger Cabernet Franc, Gamay Macabeo Corvina, Rondinella, Molinara Macabeu, Granatxa Blanca, Xarel-lo, Moscat Pais Riesling, Sauvignon Blanc, Chardonnay Gaglioppo, Greco Nero, Nerello Cappuccio, Magliocco Canino, Sangiovese Airén Negroamaro Albanello, Zibibbo Sangiovese Muller Thurgau Petite Sirah Kerner Tempranillo Gruner Veltliner Tempranillo Dry Riesling Cabernet Sauvignon, Grenache, Riesling Syrah, Carignan Riesling Spätlese Syrah Riesling Prieto Picudo Gemischter Satz Sangiovese Malvasia di Candia, Malvasia del Mencia Lazio, Trebbiano Toscano Dolcetto Grenache Blanc, Marsanne, Preto, Tintilla, Listán Negro Rousanne Rousanne Merlot Chenin Blanc Fumin Fumin Chenin Blanc Zinfandel, Cabernet, Petit Verdot, Petite Syrah Chenin Blanc Bobal Rebula Syrah, Grenache, Mourvedre, Counoise Chardonnay Merlot, Cabernet Chardonnay Sauvignon, Petit Verdot Chardonnay Grenache, Syrah, Mourvedre, Chardonnay Cinsault Malbec Aglianico SM ALL BOTTLES Zinfandel Cabernet Sauvignon Carmenere Chardonnay

Sauvignon Blanc Charbono Riesling Tannat Chardonnay Pinot Noir Tempranillo

Châteauneuf-du-Pape

SALT TASTING ROOM

NEW CONCEPT REQUIREMENTS BENEFITS

- BRAVE A SEEDY ALLEY - LIMITED EQUIPMENT REQUIRED

- RESTAURANT PRICING WITHOUT - NO HOOD VENT ACTUAL COOKING - COMPLIMENT, NOT COMPETE - LOW OPERATING COSTS: - NO GAS BILL - LOWER INSURANCE - LESS ELECTRICITY

- LESS LABOUR - NO CHEF OR SOUS CHEF

- NO WASTE

Casellula Cheese & Wine Café Statistics

Casellula is a sit-down restaurant with a focus on cheese Opened in 2007 No retail No take-out Mostly small, sharable plates

525 Square Feet Ground Floor • Dining Room • Bar • Restroom • Food Station • Dish Station • Cheese Station • Server Station • Shelves for wine, glassware, etc.

500 Square Foot Basement (Accessible through sidewalk trap door) • Office • Walk-in Refrigeration • Prep Kitchen • Wine Room • Dry Storage • Chaos

39 Seats - 10 Bar, 3 Window Rail, 26 Chairs

2013 Annual Sales - $1.64 million 59% Wine 15% Composed Cheese Plates 25% Other Food 1% Beer, Soda, Bottled Water

Cost Of Goods Sold – 30.3% Wine – 25.3% Cheese – 33.3% Other Food – 35.7%

Annual sales per square foot - $1562

Rent - $4,156.22/mo

$95 per square foot per year (below market rate for this part of NYC) Measurement does not include basement

Labor

Payroll averages just about $10,000 per week.

14 Employees 31.5% Direct Labor Cost 6.4% Employee taxes and Benefits 37.9% Total Labor Cost

Labor cost is too high. We should aim for 30%.

Other:

New York City is a unique market. Rents are very high (although our lease is very good). We can get away with squeezing a lot of people into a tiny space.

Our goal is to have COGS at 30%, Labor at 30%, Fixed Costs at 25% leaving 15% for Owner Draw and Investor Profit. In 2012 we hit 12% and in 2013 it was 10%.

SALT TASTING ROOM STATISTICS

 2013 Sales = $784k  Liquor – 58%  Wine = 50.2%  Beer = 6.7%  Flight = 33%  Food – 41.85%  Tasting plate = 54.8%

 Total space = 2200 sq feet  1100sq foot ground floor – includes dining area, food station, dish station etc  1100sq foot cellar – includes area for private dining and dry storage

 Total = 2200 sq feet @ $5,400/month  $2.45/ sq foot or $58.90 a year  $13,309.29 per sq foot

SALT TASTING ROOM STATISTICS

 Labour accounts for 27.9%  Salt is open 2 days a week in the afternoon and 7 days a week in the evening

 COGS = 38%

 NOP (sales minus labour, insurance, rent, cost of goods) = 24.7%