Information Kit
Under the high patronage of Nicolas Sarkozy President of the French Republic
with the support of France’s Ministry of Culture and Communications and Ministry of Foreign and European Affairs
1 Contents
Editorial...... …...... 3 . The 17 th COPEAM Conference...... ……….....4
COPEAM...... ……...... 5
Conference Programme...... …..…....6
The major ambitions supported by COPEAM...... ……...... 8
The 10 projects supported by COPEAM...... …....9
Final resolution addressed to the Euro-Mediterranean heads of state and government...... …………….…..23
Practical information...... …....24
INA and the Mediterranean...... …...25
INA, world leader in digital archiving and developing of audiovisual archives...... …...26
Partnerships...... …...28
2
Editorial
As chairman of COPEAM and INA (National Audiovisual Institute), I am both proud and delighted to host the 17 th annual conference of a unique institution here in Paris. By bringing together a diverse range of actors from no fewer than 26 countries, COPEAM is an unrivalled forum for exchange and discussion that is helping us to together build the future of the Mediterranean audiovisual sector.
The title of this year’s conference, “the Mediterranean audiovisual stake”, did not come about by chance. More than ever, COPEAM’s action is propelled by an ambitious, energetic framework. At the Cairo conference in 2009, ten key areas of focus were defined, which are also practical initiatives for encouraging exchange and expanding cooperation projects.
Paris 2010 will be an opportunity to move even further ahead, especially by bringing into being the flagship project of a Mediterranean channel. The high patronage of the president of France and the eminence of the speakers who have agreed to participate in the conference demonstrate the support and backing for our vision for a common audiovisual area.
Because, if there is one aspect that the Union for the Mediterranean must not overlook, it is communications, the media and culture.
Emmanuel Hoog Chairman, COPEAM
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The 17th
From 8 to 11 April 2010, the Permanent Conference of Mediterranean Audiovisual Operators (COPEAM) will meet in Paris under the high patronage of Nicolas Sarkozy, President of France. Co-organised by the Institut National de l’Audiovisuel (INA), this 17th annual conference has been titled “ the Mediterranean audiovisual stake ”. The conference paves the way for the meeting of the ministers of culture then heads of state and government at the Summit of the Union for the Mediterranean in June.
The conference is supported by France’s Ministry of Foreign Affairs and Ministry of Culture and Communications.
COPEAM is a major actor in the Mediterranean cultural area and a major partner of audiovisual projects developed through the Union for the Mediterranean. This year’s COPEAM conference will be exceptional because it will present four overarching projects approved at the Cairo conference in April 2009:
> The Mediterranean channel : the first multicultural, multilingual Mediterranean television channel, which will be broadcast by satellite;
> MeD MeM : the first Internet portal for Mediterranean audiovisual heritage;
> The Mediterranean Audiovisual University : the first network of universities and film and audiovisual institutes in the Mediterranean Basin.
> EuroMed News : more exchanges of news through flows of information, magazines and documentaries with a regional focus.
www.copeam.org
4 COPEAM
COPEAM, chaired by Emmanuel Hoog, the chairman and CEO of INA, brings together audiovisual and cultural operators from the Euro-Mediterranean region every year. Its aim is to gather public and private actors from across the media (television, radio, Internet, producers) and give impetus to cultural events.
Founded in Cairo in 1996, COPEAM is now a recognised partner of the executive bodies of European and Arab institutions. Over the years, It has asserted itself as the “network of networks” in the Mediterranean audiovisual sector. It gathers more than 130 audiovisual companies from 26 countries*, including the main public radio broadcasters of the region, as well as the two major broadcasting unions – the European Broadcasting Union (EBU) and the Arab States Broadcasting Union (ASBU).
* Albania, Algeria, Cyprus, Croatia, Egypt, France, Greece, Italy, Jordan, Lebanon, Libya, Macedonia, Malta, Mauritania, Montenegro, Morocco, Palestinian Authority, Portugal, Romania, San Marino, Serbia, Slovenia, Spain, Switzerland, Tunisia, Turkey.
5 PRE PROGRAMME
17 th COPEAM CONFERENCE
8-11 April 2010 - Paris
the Mediterranean audiovisual stake
Thursday, 8 April
Arrival of Participants
3.30 pm COPEAM Steering Committee INA, 83 rue de Patay, Paris 13 th arr.
7.30 pm Welcome address by Emmanuel Hoog, Chairman of COPEAM. Welcome drinks hosted by the Cultural Council of the Union for the Mediterranean
Friday, 9 April
10 am – 6 pm Workshops for COPEAM commissions and working groups Hôtel Pullman, 1 rue de Libourne, Paris 12 th arr.
COPEAM’s projects will be discussed at the commissions. Television – Radio – Exchanges of news and TV magazines – Training – Cinema, Festivals, Culture – Audiovisual heritage – Women in the Mediterranean – Satellite channels.
ASBU / EBU / COPEAM Meeting
8 pm Reception at the Ministry of Culture and Communications 3 rue de Valois, Paris 1 st arr.
Saturday, 10 April
9 am – 6 pm PLENARY SESSION Bibliothèque Nationale de France, Quai François Mauriac, Paris 13th arr.
Opening Ceremony To be attended by:
EE Frédéric Mitterrand, Minister of Culture and Communications (France) EE Bernard Kouchner, Minister of Foreign and European Affairs (France) EE Angeles Gonzales-Sinde, Minister of Culture (Spain) (subject to change) EE Irina Bokova, Director-General of UNESCO (subject to change) EE André Azoulay, President of the Anna Lindh Foundation and President of the UN Alliance of Civilisations (Morocco) EE Nasser Kamel, Egyptian Ambassador to France EE Leila Shahid, General Delegate of the Palestinian Territories to the European Union EE Emmanuel Hoog, Chairman of COPEAM EE Alessandra Paradisi, Secretary General of COPEAM
The 2010 annual COPEAM conference will be an opportunity to review the strategic action plan adopted by the Assembly General in Cairo in 2009, and to assess the investment required to create a Mediterranean audiovisual sector. The declarations of intention must be followed up by action. The plenary session will be divided into three sessions.
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Session I – 10 projects to structure, develop and promote the Mediterranean audiovisual sector Progress report on the 10 projects supported by COPEAM one year on from the Cairo Conference, presentation by Emmanuel HOOG.
EE Patrick de Carolis, Chairman and CEO of France Télévisions (France) EE Osama El-Sheikh, Chairman of the Egyptian Radio and Television Union (Egypt) EE Chaouki Aloui, CEO of Tunisian national radio (Tunisia) EE Abdelkader Lalmi, CEO of Algerian public television ( EPTV)
Session II – The need for stronger cooperation: the example of sports broadcasting rights As the 2010 FIFA World Cup approaches, the broadcasting of the football matches is a key issue in the region.
EE Slahedine Maaoui, CEO of Arab States Broadcasting Union (ASBU) EE Jean Réveillon, France Télévisions (France) EE Jérôme Valcke, General Secretary of FIFA
Session III – An emblematic project for the Mediterranean audiovisual sector: a Mediterranean channel Examination of the conditions to be met in order to develop a multilingual, multicultural Mediterranean channel
EE Jérôme Clément, Chairman of ARTE France and Vice-Chairman of ARTE GEIE EE Tarak Ben Ammar, Chairman and CEO of Quinta Communications (Tunisia) EE Paolo Garimberti, Chairman of RAI-Radiotelevisione Italiana (Italy)
Conclusions by Ahmad Masa’deh, Secretary General of the Union for the Mediterranean
8.30 pm Dinner
Sunday, 11 April
9.30 am Elective General Assembly (members only) Hôtel Pullman
Adoption of the final resolution of the General Assembly
12 pm Press briefing
1 pm Closing ceremony of the conference (open to all)
1.30 pm Lunch
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The major ambitions supported by COPEAM
Structure the Mediterranean Audiovisual Landscape
The digital revolution has opened up new possibilities for media communication and consumption, radically changing the Mediterranean audiovisual landscape. COPEAM intends to accompany those changes by: setting up a Mediterranean Audiovisual University supporting the transfer of skills and strengthening the policy of training and dialogue between professionals in the region encouraging the establishment of a shared legal framework setting up a Mediterranean media observatory
Expand and promote Euro-Mediterranean production
The aim is to encourage production partnerships, which are still too rare if they exist at all. Like the film industry, which has the same ambitions, broadcasters, writers, directors and producers should be encouraged to become involved and work on co-productions for radio and television. With that goal in mind, COPEAM proposes: drafting a framework agreement to increase multilateral co-production projects supporting production by developing multilateral co-productions and creating a fund for production grants introducing a pricing policy that facilitates access to Mediterranean archives
Encourage the circulation of content
Attentive to broadcasters’ publishing and programming needs, COPEAM will identify and support projects of joint interest that reveal the diversity and potential of the Mediterranean. create a Mediterranean channel, called Terramed boost exchanges of news through the development of the EuroMed News and ERN-Med projects create a portal dedicated to “Mediterranean audiovisual memories”, called MeD Mem
8 The 10 projects supported by COPEAM
I – The Mediterranean channel
II - MeD MeM
III – The Mediterranean Audiovisual University
IV – Boost exchanges of news through the development of the EuroMed News and ERN- Med projects
V - Facilitate transfers of skills and strengthen the policy of training and dialogue between professionals in the region
VI – Encourage the establishment of a shared legal framework
VII – Set up a Mediterranean media observatory
VIII – Draft a framework agreement to increase multilateral co-production projects
IX - Support production by expanding multilateral co-productions and creating a fund for production grants
X – Introduce a pricing policy that facilitates access to Mediterranean archives
9 I – The Mediterranean channel
Of the 10 projects adopted by the Assembly General of COPEAM when it met in Cairo in April 2009, the project of a Mediterranean channel is one of the most symbolic.
The project is the fruit of a long, patient realisation, in which COPEAM has been closely and continuously involved: In January 1997, COPEAM launched a feasibility study for a multicultural, multilingual Euro-Mediterranean television channel called EUROMED TV. In April 1997, the EUROMED Conference in Malta confirmed the priority role of the audiovisual sector in common action in the Mediterranean. A strategic committee and a group of experts were set up by COPEAM to conduct a pre-feasibility study for a Euro-Mediterranean channel. From 2006 to 2008, COPEAM conducted the pilot phase of Terramed. In November 2008, the final declaration of the foreign ministers’ conference in Marseille stated, “The ministers are delighted at the initiatives launched by COPEAM: the Terramed project to set up a satellite television channel for the Mediterranean and an Internet portal on Mediterranean audiovisual heritage.”
This multicultural, multilingual television channel, which COPEAM fully supports, will produce, broadcast and promote entertainment programmes and broadcast cultural, scientific and economic documentaries and reports with a “Mediterranean cultural focus” in the spirit of a public service.
The channel for the Mediterranean should ultimately become a total medium, extended and enhanced by the Internet. The same ambition should be supported for radio.
In January 2010, a delegation from COPEAM presented a project for a Euro-Mediterranean channel to the ambassadors of the Union for the Mediterranean (UfM) when they met in Brussels. The proposal was well received and the representatives of the UfM member countries tasked COPEAM with drafting specifications for the development of the project.
The Mediterranean channel project was preceded by a pilot phase, called Terramed. Promoting programmes with a Mediterranean focus produced by public television networks in the Mediterranean Basin through a satellite showcase, which facilitates visibility in the region… Terramed is a guide to programmes – on culture, art, history, traditions, the economy, tourism, cooking and the environment – with a Mediterranean focus broadcast by public television networks in the North and South of the region. Broadcast daily (11 am – 12 pm GMT+2) on an experimental basis since April 2009 on the satellite channel RaiNews24/RAIMED , the showcase channel screens short promotional videos of the selected programmes, with text information (title and synopsis, day and time of broadcast, satellite coordinates, channel logos) on the programmes broadcast by the partner television networks.
Many broadcasters immediately rallied around the project, including France Télévisions, EPTV/Algeria, Tunisian television, TVE/Spain and RAINEWS24/RaiMed. In 2010 they were joined by ARTE France and PBS/Malta. Skylogic/Eutelsat is a technological partner.
10 ** The Terramed project has established:
1) Broadcasters’ interest in cooperating on a North-South axis 2) The availability of a broad, varied base of programmes with Mediterranean content produced by the partner television stations 3) The feasibility of an experimental technical structure (satellite and Internet connection architecture) that is efficient and able to support the production process 4) The possibility of a convergence of technical and production standards to create a shared product.
11 II - MeD MeM: where memories meet
MeD MeM (Mediterranean Audiovisual Memories), which will be launched in late 2011, is a trilingual website (in French, English and Arabic) dedicated to the tangible and intangible heritage of Mediterranean countries that provides access to Mediterranean audiovisual archives for cultural, educational, scientific and professional purposes.
The website project involves 18 partners and associates*, including 10 Mediterranean television networks, scientific institutions and audiovisual industry bodies.
MeD MeM follows on from Capmed, a project steered by INA as part of the Euromed Audivisual Programme. Capmed preserved a selection of documents from Mediterranean audiovisual heritage, by funding the transfer from the oldest formats to more recent analogue formats. MeD MeM will also benefit from progress in digitisation systems, notably through the Presto Space** project, supported by the European Union.
Inspired by that prior experience, MeD MeM proposes to go even further, by offering the public free access to 4,000 digitised, editorialised documents with a cross-cultural focus.
MeD MeM is part of a move to disseminate Mediterranean heritage more broadly, which is perfectly in keeping with the Euromed Heritage 4 programme, whose overarching aim is to promote inter-cultural dialogue and understanding of a common history in the countries of the Mediterranean region.
* COPEAM, INA (France), RAI (Italian television), EPTV (Algerian public television), SNRT (Moroccan public broadcaster), JRTV (Jordan Radio and Television), ERTU (Egypt), LJBC (Libya), IBA (Israel), PBC (Palestine), ERT (Greece), HRT (Croatia), CMCA, EBU (European Broadcasting Union), MMSH (Maison méditerranéenne des Sciences de l’Homme, France), Bibliotheca Alexandrina, UNINETTUNO (Italy), Palestinian Virtual Library.
** PrestoSpace, a European research project for the preservation and digitisation of audiovisual archives, coordinated by INA.
12 There are many aspects to the project:
- Editorial: to choose the best way to capture the tangible and intangible heritage of the Mediterranean through the themes approached on the site, and enable scientific and educational work based on these audiovisual sources gathered for the first time.
- Techniques: in the choice of digital formats (depending on professional preferences for the save format and on the bandwidth required for the public to view the site). The digitisation stations have been purchased and delivered to the partners. The technicians were trained in summer 2009.
- Documentary: to choose a common data format for describing audiovisual documents in the future database.
- Information Technology: to design the architecture of the site to ensure a harmonised working and publication process, accessible to all contributors to the site and enabling uploading from their organisations via a common Extranet.
** Developed by the project steering team (INA, COPEAM, RAI, EPTV–Algeria, SNRT– Morocco and JRTV– Jordan), these tools are being implemented:
The first operational module enables each contributor to enter and translate the documentary notices online.
2009 was devoted to the concrete start-up of the project: definition, implementation and acquisition of the methodological and technical tools, mobilisation of the actors required to build the multinational, trilingual content (French, English and Arabic) and multiple competencies of the future site . By the end of the year, the project participants were provided with digitisation stations and with a shared Extranet (collaborative platform), structured to enable all the necessary people (archivists, translators, technicians, researchers) to work on the site within a homogeneous framework.
Approximately 1,000 audiovisual documents have now been selected (economy, society and lifestyle, landscape and the environment, arts, culture and knowledge, historic heritage, tourism and cultural sites).
The next stage in the project will make those documents accessible via a public version of the site, and thus encourage other contributors to join MeD MeM. The documents will be accessed via an interactive map, a chronological panorama or lists.
The Editorial Committee currently has 10 experts and researchers from the Euro-Mediterranean region, and has helped refine the areas to cover in order to reflect the diversity of the heritage of the Mediterranean.
13 III – Mediterranean Audiovisual University (MAU)
The goal of the MAU is to create a Euro-Mediterranean area of reciprocity and exchange of resources for teaching and initial training in film and audiovisual occupations in a constantly changing sector.
The university will train managers and professionals for the Mediterranean audiovisual sector of tomorrow and support the implementation of a network of excellence , by facilitating dialogue between peoples through image and sound. Film and sound recordings hold a predominant place in society, but there is a need to overcome the deficit of circulation of works between the countries of the Mediterranean Basin and to foster cultural diversity .
To date, the steering committee of the Mediterranean Audiovisual University project consists of 12 schools and universities that train students in audiovisual occupations , from seven countries: Algeria, France, Italy, Lebanon, Morocco, Spain and Tunisia .
ALGERIA Ministry of Culture, Algiers
SPAIN Universidad Carlos III, Madrid Fundacion para la Investigacion del Audiovisual, at the Universidad Internacional Menendez Palgo, Valencia
FRANCE INA Sup and Pôle de recherche & d’enseignement supérieur (PRES), Université Paris-Est Paris
Université de Provence, Aix-en-Provence and Aubagne
Université de Nice
Maison Méditerranéenne des Sciences de l’Homme, Aix-en-Provence
LEBANON Film School of the Lebanese Academy of Fine Arts, Beirut
MOROCCO Higher School of Visual Arts, Marrakech 2 M, Casablanca
TUNISIA Higher School of Film and Audiovisual Studies, Gammarth, at the University of 7 November, Carthage
ITALY Uninettuno (Università Telematica Internazionale), Rome
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The committee decided to focus on the following aspects:
•Encourage networking of professionals and academics in the audiovisual and film sectors through meetings, seminars and conferences, and foster mobility of teachers and students
•Develop a web platform, a collaborative working tool, that can be used to: - run a network of partners of the MAU project - put remote teaching materials for students and trainers online - create a bank of experts so as to pool skills from both shores of the Mediterranean - create a virtual resource centre (image bank, information kits on the audiovisual environment and the Internet)
•Introduce common training practices and harmonise teaching methods by expanding cooperation between the project’s partner higher education institutes via training courses and joint teaching and research programmes (MAU label)
•Foster employability on both shores of the Mediterranean : the acquisition of cross-cutting skills will guarantee versatility and adaptability to technological change.
The provisional schedule for the actions to be implemented is:
2010 Set up the MAU web platform
Summer 2011 Organise seminars and summer schools on themes identified by the steering committee: •creativity and economic models in a new media environment •emergence of new writing (specific style related to places, web documentaries, etc.)
Autumn 2011 Implement a Post-Master’s module on “management of audiovisual creation” to train the managers and leaders of the Mediterranean audiovisual sector of tomorrow, and foster dialogue that will lead to the formation of international networks.
Aim for 2012 Launch the common Master’s 2 The common course must address distribution and broadcasting problems related to the emergence of new formats and media. The MAU must not simply catalogue existing co-production and distribution systems but develop areas for experimentation and original creations.
The project is coordinated jointly by INA and COPEAM.
COPEAM plays an important leverage role in the MAU project, and is recognised by the European Union, the Arab League, the European Broadcasting Union (EBU) and the Arab States Broadcasting Union (ASBU).
INA is steering the project through INA SUP, the European centre for audiovisual sciences and techniques. INA SUP already works with many Mediterranean countries in three areas: higher education, in–service training and research.
15 IV – Boost exchanges of news through the development of the EuroMed News and ERN-Med projects
EE EuroMed News , which started up in January 2009, is an initiative of the European Commission designed to foster Euro-Mediterranean audiovisual partnerships. The aim is to produce and exchange flows of news, magazines and documentaries with a regional focus and to inform people in the Southern Mediterranean about actions supported by the European Union for the benefit of the region. The initiative helps strengthen inter-cultural dialogue between the two shores of the Mediterranean.
The target is to produce and broadcast 300 news items, 40 magazines and 9 documentaries by the end of May 2010. Two-thirds of the target has already been reached : 210 current affairs reports and 23 magazines have been broadcast, often co-produced and exchanged between state broadcasters.
The aims of the initiative are to: EE inform the public about the Euro-Mediterranean partnership EE facilitate news broadcasting that respects the broadcaster’s editorial freedom EE stimulate dialogue between people from both shores of the Mediterranean EE communicate the objectives and results of the EU’s Neighbourhood Policy EE promote cultural diversity and gender equality EE support training for journalists in Euro-Mediterranean issues EE encourage Euro-Mediterranean co-productions
A consortium was set up, consisting of France Télévisions (consortium leader), three international organisations ( ASBU, COPEAM, EBU ), and six state television networks from the Southern Mediterranean ( EPTV in Algeria, SNRT in Morocco, JRTV in Jordan, ERTU in Egypt, ORTAS in Syria and TéléLiban in Lebanon) which have agreed to produce reports, magazines and documentaries illustrating the Euro-Mediterranean partnership in all its forms, and to broadcast these programmes on their own networks.
EE ERN Med (Regional Mediterranean News Exchange) was launched in 2002. The project is intended to promote exchanges of Mediterranean news topics broadcast on the Eurovision network, coordinated by EPTV, with content contributed by Mediterranean television networks. This ground-breaking system is supported by COPEAM’s leading partners, EBU and ASBU.* The emergence of a Mediterranean audiovisual sector requires creating systems for exchanging and sharing information of all kinds, in particular audiovisual products.
More specifically, ERN Med seeks to: EE encourage exchanges and flows of news EE exchange magazine topics EE promote Mediterranean news.
* The Arab States Broadcasting Union (ASBU), the European Broadcasting Union (EBU) and Entreprise publique de télévision algérienne (EPTV), Algeria’s public television network.
16 V – Facilitate transfers of skills and strengthen the policy of training and dialogue between professionals in the region.
Training and transfer of skills between audiovisual professionals from the North and South of the Mediterranean are key to building successful intercultural, inter-occupational dialogue.
With extensive experience in this area, COPEAM will spur the development of these projects and support new initiatives, especially those involving new media, which can help radio and television channels modernise in addition to facilitating dialogue and exchanges.
The objectives are to :
EE Analyse the needs for in-service training of audiovisual operators, to match training supply more closely to demand,
EE design multilateral projects targeting the new skills required on the labour market,
EE develop an area for intercultural dialogue and exchange between young audiovisual professionals from the North and South of the Mediterranean by facilitating mobility and projects with a regional scope based on the transfer of skills and on training, such as COPEAM’s “university”,
EE promote projects that use new media (e.g. News-lab.org, blogs by women journalists in the Euromed area).
Since 2005, COPEAM has organised:
1) The COPEAM university, a week-long training course for young TV, radio and web journalists, editors, and cameramen from the Mediterranean and the Gulf 2) a writing training seminar for innovative “Mediterranean” television formats, organised with Damascus Training Centre of the Arab States Broadcasting Union (ASBU)
A digital Master Class in global journalism is expected to be set up for journalism and communications students and young professionals in the sector from the Euromed region.
EE The projects are to:
EE map training needs for Mediterranean journalists, editors, cameramen, etc. in several areas (e.g. archives, production, journalism, etc.) by 2011,
EE ensure the long-term continuation of the COPEAM university and training courses in new television formats and expand partnerships by involving new regional actors,
EE develop training projects involving the use of new technologies and Web 2.0 tools (e.g. e-journalism, blogs, social networks, etc.).
17 VI – Encourage the establishment of a shared legal framework
COPEAM encourages the establishment of shared legal rules regarding the broadcasting, production and protection of audiovisual and radio programmes, as well as the development of a harmonised regulatory framework, through the application of the declaration adopted by the Mediterranean Network of Regulatory Authorities (MNRA) in October 2008.
The application of the declaration would demonstrate to national authorities and supranational bodies, the commitment of Mediterranean audiovisual operators, including in countries outside the European Union and the Council of Europe, to adhere to its principles.
The benefits of a shared framework would be to:
EE guarantee the freedom to broadcast audiovisual services without consideration for borders,
EE extend the regulatory guarantees enshrined in European standards to Mediterranean countries outside their scope, with respect for cultural differences,
EE define a public service mission,
EE draft guidelines for media regulation on new means of content control,
EE promote Mediterranean audiovisual creation and heritage through broadcasting and production quotas.
18 VII – Set up a Mediterranean media observatory
A Mediterranean media observatory would provide thorough knowledge of the current Mediterranean audiovisual landscape, which is a starting point for making it more consistent and dynamic.
In coordination with existing statistical bodies, the observatory would collect relevant statistics on audiovisual systems in the region and disseminate them widely. The observatory would also monitor the market and actors on a permanent basis.
In order to create a common area and define and monitor common policies, the partners should be provided with reliable, structured, monitored, shared data about the actors, markets and economics of the media in the Mediterranean.
The project would form a partnership with one or more bodies that produce statistics on the media, such as the European Audiovisual Observatory in Strasbourg, and draw on their expertise to:
EE assemble and organise existing databases in order to enhance understanding of Mediterranean audiovisual systems and compile an accessible collection of dedicated statistics,
EE broaden and expand the scope of the statistics by identifying a network of additional information sources (national statistics offices, media actors, industry bodies, etc.) and structuring their contributions,
EE define the terms of dissemination and access to these enriched databases and possibly the associated economic model (free of charge or fee-based).
In addition to the compilation of a structured collection of statistical data, other sources of information could be explored to enrich the observatory’s databases:
EE research and work by international organisations,
EE studies and research on the audiovisual sector by Mediterranean universities. If appropriate, specific studies (monographs, compilations, etc.) could be commissioned and supported by grants from the observatory.
19 VIII – Draft a framework agreement to increase multilateral co-production projects
The members of COPEAM would like develop a common legal instrument comprising a set of intellectual property rules, which would give the Mediterranean audiovisual sector legal stability.
Framework agreements will have to be drafted, offering legal and economic models and references as a basis for audiovisual production in the Mediterranean Basin. The conventions will encourage all genres: documentaries, fiction, animated films, magazines, reports and new writing formats. The intellectual property rules must offer the Mediterranean audiovisual sector stability, which is one of the preliminary conditions for it to develop.
Bilateral agreements exist between Mediterranean industries but relate mostly to creation and production in the film industry.
A model co-production contract between Euro-Mediterranean partners should be adopted. It would take into account existing bilateral agreements and the community rules to which the new members of COPEAM are linked.
The aim is therefore to:
EE guarantee the co-producers’ tangible and intangible property rights, their use and the sharing of revenues,
EE specify the roles, rights and obligations of the partners according to their status (associate producer, executive producer, etc.)
To be compatible with national systems enabling Euro-Mediterranean co-productions to benefit from national grants and subsidies, the convention will have to be complemented by a multilateral framework agreement signed by the governments in question.
20 IX - Support production by expanding multilateral co- productions and creating a fund for production grants
COPEAM supports audiovisual production by coordinating the implementation of multilateral co- productions. It identifies projects of joint interest, from documentaries to magazines and reports, and has set up a group to study new formats.
To support production and expand bilateral and multilateral co-productions, a support fund should be set up to finance Mediterranean productions.
With an initial grant from COPEAM, the fund would need to be supplemented by private and public, national and European operators and supported by the major Mediterranean broadcasters through pre- purchases, acquisitions and co-productions. The main obstacle is still financing, particularly co-financing by the North and South of the Mediterranean and between countries in the South.
EE A radio station: “Waves for the Mediterranean”
On 19 January in Tunis, upon invitation by Tunisian national radio, the launch meeting took place of a new radio cooperation programme called “Waves for the Mediterranean”, which won co-financing from the Anna Lindh Euro-Mediterranean Foundation for Dialogue between Cultures. After the success of the series and magazines co-produced until now, the new project aims to develop, consolidate and perpetuate radio co- productions with a Euro-Mediterranean scope and to support the mobility of young professionals in the sector.
The programme, which will stretch over 20 months, involves six partners: Tunisian national radio, Radio France (France Bleu Frequenza Mora), Algerian national radio (ENRS)-(Algeria), Moroccan national television and radio (SNRT)-(Morocco), the Higher School of Visual Arts in Marrakech (ESAV)-(Morocco) and COPEAM. Assistance with content will focus on supporting the Kantara radio magazine and developing it into a weekly news magazine about the Mediterranean, as well as on two radio series, which will be co-produced by members of COPEAM’s Radio Commission on common themes, promoting dialogue in the region. Support for professionals in the radio sector and for mobility of journalists/producers will take the form of eight training/co-production workshops hosted by the partners, aimed at exchanging different work experiences and defining common operational methods.
COPEAM keeps alive high-quality shared Mediterranean radio programming through the efforts of the Radio Commission members and chair (Radio France/France Bleu Frequenza Mora), which has played the role of executive producer for the first two co-productions: Portraits of Footballers and Mythical Ports of the Mediterranean.
* A radio bridge between Corsica, Morocco, Algeria, Egypt and Tunisia.
21 X – Introduce a pricing policy that facilitates access to Mediterranean archives
After a detailed, comprehensive analysis of existing pricing practices, COPEAM will propose a homogeneous, enforceable pricing structure guaranteeing its members, audiovisual actors and partners easier access to archives and fair compensation for the owners of archives and their beneficiaries.
The circulation of archives, which enables the promotion and use of heritage that is common to the countries of the Mediterranean, is hampered by the lack of a framework agreement setting forth the contractual terms and by a plethora of commercial practices.
The COPEAM’s Archives group will harmonise pricing as part of the MeD MeM project, which includes a guide of best practices on managing archives without infringing copyright.
22 Final resolution addressed to the Euro-Mediterranean heads of state and government.
Cairo (Egypt) - 19 April 2009
We, the members of the Permanent Conference of Mediterranean Audiovisual Operators (COPEAM), which comprises the majority of Mediterranean audiovisual operators as well as experts and eminent figures from the media and cultural sector, share the ambition to support and expand exchanges between the countries and peoples of the Mediterranean Basin.
We support the determination of the heads of state and government to carry the aspirations of the peoples who share the Mediterranean, which is the cradle of our history and ancient civilisations.
Since its inception, COPEAM has helped make the Mediterranean audiovisual sector a powerful vehicle for advancing knowledge, encouraging discussion of ideas, sharing creativity and spreading intellectual works, as well as an instrument for fighting ostracism, isolationism, xenophobia and all forms of fundamentalism.
With that outlook, the members of COPEAM, which met at our annual conference in Cairo from 16 to 19 April 2009, adopted 10 key areas of focus – which are also concrete projects – that will help build a Union for the Mediterranean, which are in line with the conclusions of the Mediterranean Cultural Forum in Marseille on 4 and 5 November 2008.
We trust that our resolution will make it possible to initiate or implement unprecedented, symbolic cooperation projects in television, radio and on the web, and to benefit from dedicated funding that will expand technological exchanges and professional know-how.
Political support would make the Mediterranean audiovisual sector more legitimate, dynamic and influential, enabling it to uphold the humanist values and convictions that connect us to the broadest audience.
23 Practical information
The plenary session of the Conference will be held at the prestigious Bibliothèque Nationale de France (National Library of France) : Quai François Mauriac, Paris 13 th arr. Nearest metro stations: “Quai de la Gare” on line 6 and “Bibliothèque F. Mitterrand” on line 14 Bus routes 62 or 89 Parking along the banks of the Seine or car park on Rue Emile Durkheim
The workshops of the COPEAM commissions and groups will be held in the conference rooms of the Hôtel Pullman Bercy.
PULLMAN HOTEL BERCY
1 RUE DE LIBOURNE 75012 PARIS FRANCE Tel. (+33)1/4467 3400 Fax. (+33)1/4467 3401
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24 INA and the Mediterranean
INA has always been involved with the Mediterranean:
EE by forming partnerships with various actors in the region: with the Bibliotheca Alexandrina in Egypt, the Lebanese Academy of Fine Arts (ALBA), and Moroccan national television (SNRT).
EE by organising regional training initiatives such as the seminar held in Alexandria on “Archives in the Digital Age” and the Audiovisual Financing and Commercialisation (AFIC) training course, supported by the European Union through Euromed Audiovisual II.
EE by leading European projects to preserve and develop archives involving many broadcasters in the region. These include MeD MeM, a website offering access to Mediterranean audiovisual heritage.
EE by producing Mediterranean documentaries such as Our Forbidden Places by Leila Kilani, which has won awards at various film festivals.
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Ina, the world leader in digital archiving and the enhancement of audiovisual archives
◢ Ina, the meaning of the image The world today lives through images. In view of the constant increase in content flow, new questions are being raised: How can the audiovisual memory be preserved? How can we understand images and what can they become? Who produced them? With what aim in mind? Where do they come from? Who are they intended for? Every day, Ina gives meaning to images and plays its part in building a common heritage.
◢ Conserving, enhancing, transmitting: Ina’s mission
Bringing together and conserving the images and sounds which underpin our collective memory, giving them meaning and sharing them with as many people as possible: since 1974, this has been Ina’s primary mission. Ina’s key assets:
The world’s number one audiovisual centre for digital archiving and archive enhancement, Ina has become the watchword for technical innovation in both 980 employees these fields. Its expertise is acknowledged today on every continent.
◢ Ina, the live memory 3,500,000 hours of TV, radio and To date, Ina’s archives contain more than 3 million hours of programes. This photographic exceptionally rich storehouse stems from: documents • the archiving of all the French public conventional TV channels (more than 70 years of radio and 60 years of television) and newsreels dating from 1940 to 1969. 1,000,000 hours of programmes • the legal deposit system for all the programmes of conventional, cable and captured live each year satellite channels. In 2009, 102 television channels and 20 radio stations, i.e. under the legal deposit some 1 million hours of programmes, are collected on a daily basis directly by system digital capture, 24 hours a day.
Ina and its audiences 450,000 hours of programmes Modern and lively, Ina’s collections make its archives available to all digitised in 2009 audiences
◢ ina .fr , images for everyone More than 100,000 TV and radio programmes can be consulted or downloaded, some 200,000 commercials, a DVD-on-demand service… In 2009, an online radio station, ina radio, offers programming featuring emblematic concert recordings, magazine programmes, interviews and radio drama programmes. A major website that attracts a million visitors each month .
26 ◢ Ina MEDIAPRO , the world’s number 1 online digitised archive bank 500,000 hours of television, 100,000 hours of radio and 3,000,000 document notes (French/English): a unique service for professionals at www.inamediapro.com .
◢ Plus… A digitised memory • Publications : From the Shadoks to Le Masque et la Plume , from Discorama to the Ina Mémoire Vive collection . Ina saves and digitises programmes under threat. • Productions : over the last 30 years, Ina has produced more than By 2015, all the 2,000 films and documentaries worldwide ( S21, the Khmer Rouge death endangered archives (835,000 hours) will have machine , by Rithy Panh, Prix Albert-Londres 2008). been preserved. • Events : Throughout the year, Ina is the partner of events all over France, France will be the first pursuing its aim of developing image education and promoting the country in the world to dissemination of image and sound in a wide variety of forms at festivals have saved 100% of its (Etonnants Voyageurs, Longueurs d’Ondes, Les Rendez-vous de l’Histoire in audiovisual memory, Blois…), retrospectives, exhibitions (“Babar, Harry Potter et Cie” at the while sharing it with the French National Library [BnF], “Gainsbourg 2008” at the Cité de la widest possible audience. musique…), discussion meetings,…
All kinds of image expertise A precursor in its field, Ina is sharing its different forms of expertise with the research world and professionals, and is preparing the expertise of tomorrow. ◢ Ina SUP , the number one European training centre for image and sound sciences professions
Ina SUP is an integrated centre for image and sound sciences and professions which is establishing academic partnerships in Los Angeles, Beijing, London and Madrid… A unique intersection connecting the educational and corporate worlds, where students, professionals and researchers come to learn, further their knowledge, meet each other, and develop the audiovisual and digital sciences and professions. With 280 training courses, Ina SUP each year provides training for 5,500 people from all countries, and is also committed to higher education, ranging from technical diplomas to specialised masters degrees. At the cutting edge of research, (restoration, digital saving of images, content protection, media semiology…), Ina carries out many research assignments and is committed to international projects ( GRM Tools and the Acousmographe , developed by the GRM [Music Research Group], Signature video content protection software).
Specialised sections of the public (students, researchers, university teachers and professionals) can take advantage of the consultation centre at the Inathèque de France: 5,000 accredited individuals have at their disposal all the programmes collected under the radio and television legal deposit system together with reference reviews. ◢ Image-focused education, teaching through the Image
Because images and sounds are compelling tools for teaching, Ina proposes an educational approach which is accessible to everyone. On ina .fr , more than 3 000 videos are accompanied by insights into their historic and media context. Every week, thematic dossiers provide guidance for interpreting major news events. There is also a collection of multimedia teaching tools such as Fresques hypermédias ( Jalons , L’Europe des cultures ) and the Grands entretiens ( Mémoire de la Shoah , Télé notre histoire ). The educational section of Ina BOUTIQUE contains a selection of documents which are linked to school and university syllabuses ( Literature, History, Life & Earth Sciences , Philosophy ). 27
In partnership with:
EE Supporters of the conference:
EE Official partners:
EE Associated partners:
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www.copeam.org
INA media contact: Laure de Lestrange: +33 (0)1 49 83 26 68 or [email protected]
Institut national de l’audiovisuel (INA): 4 avenue de l’Europe 94366 Bry-sur-Marne Cedex – France Tel.:+33 1 49 83 20 00 – www.ina.fr
COPEAM via Monte Santo, 52 00195 Rome - Italy Tel.: +39 06862406 http://www.copeam.org
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