Master Class in Print and Online Media Management Seminar Goals: (All will be discussed in detail during the following sessions) • Media (print and broadcast) environment in Morocco, Arab world
• Impact of regulatory and political restriction
• Rise of social media platforms
• How media can use that to their advantage
• Changes needed to adopt a more open newsroom environment
• Concerns about social media-driven coverage Master Class in Print and Online Media Management
In Summary: Print/Broadcast Regulatory environment has not changed much Governments still major players, controlling licensing, tight press laws, hold over adv. Budgets
But significant changes in the online world Most countries without adequate laws, for registering, effectively monitoring, knowing how to use them Master Class in Print and Online Media Management
In Summary (2) Worldwide, the online phenomenon, couple with the two issues just mentioned have meant:
Changes in the economic model for traditional print and broadcast media
Changes in how traditional media have modified coverage
Changes in newsroom and management structures Hiring new reporter, re-training existing reporters, editors, newsroom space changes, knocking down walls! Technology investment Master Class in Print and Online Media Management
In Summary (3) Complete shift to online/social media answer?
Need to better understand: Contributions + Hazards Fake News! “Post-Truth Master Class in Print and Online Media Management Session 2:
More detailed discussion of the media environment in Morocco today and what can we learn from it Master Class in Print and Online Media Management
Session 2: • Number of print, broadcast, social media news organization in Morocco
• The changing dynamics of print/broadcast/online in Morocco
• Readership/Viewership in Morocco (trying find comparative figure in MENA)
• Breakdown into each category in Morocco
• Economic environment Why is that important? Master Class in Print and Online Media Management
Session 2:
Le Maroc dispose d’une presse riche et très diversifiée, mais toujours à la recherche d’un lectorat conséquent. En effet, avec quelques 588 titres, dont 425 édités en Arabe, 142 en Français et 8 en Tamazight, le taux de pénétration des quotidiens (le nombre d’exemplaires diffusés pour 1000 habitants) reste très faible
KPMG: Readers of written press constitute merely 1 percent of the Moroccan population.” This translates to no more than roughly 330,000 Moroccans out of a total population of about 33 million. Master Class in Print and Online Media Management
Session 2: Morocco has nine domestic free-to-air channels: seven government owned, one privately owned, and one of mixed ownership.
Al Aoula 2M TV Arryadia Arrabia Al Maghribiya Assadissa Aflam TV Tamazight TV Medi 1 TV Pink Maroc Morocco TV Morocco Series Channel Master Class in Print and Online Media Management Share of total Position Channel Group viewing (%) Government of 1 2M TV Morocco (68%) 29.9% SNI (20.7%) Société Nationale de 2 Al Aoula 7.6% Radiodiffusion et de Télévision Société Nationale de 3 Al Maghribia 2.9% Radiodiffusion et de Télévision Société Other SNRT Nationale de 4 3.6% channels Radiodiffusion et de Télévision
5 Other channels – 56.0% Master Class in Print and Online Media Management
Session 2: Internet
Le Maroc compte actuellement environ 400 sites d’information électroniques répartis sur l’ensemble du territoire national.
1 Koora.com - Sport News 5 Elbotola.com - Sport News 2 Hespress 6 hihi2 - Sport News 3 Chouf TV - TV 7 Alayam24.com 4 Hiba Press 8 Le360.ma Master Class in Print and Online Media Management
Session 2: Comparing Morocco to MENA: Newspapers: • Newspapers in the Middle East have seemingly grown in overall circulation by 1.4 percent over the past five years 2010-2015). MideastMedia.org 2016 • Newspapers in the Middle East recording the lowest circulation growth rate in the past 3 years, a small but significant Arabic speaking audience is turning to the digital space to get their news fix. Arab Media Forum • West suffered a severe circulation erosion in the same timeframe. MideastMedia.org 2016 Master Class in Print and Online Media Management
Session 2: Comparing Morocco to MENA: Broadcast: • Television remains a resilient, growing, and increasingly dynamic platform in the Middle East. • The region’s TV market base currently stands at just 50 million TV households, and is dominated by satellite television. • The Arab television industry continues to be dominated by Free- to-Air satellite. There are close to 540 free-to air channels in the region with a steady increase in the number of channels on an annual basis in the last few years. • New channel launches have been largely under the umbrella of large pan-Arab broadcasting groups such as MBC. Master Class in Print and Online Media Management
Session 2: Comparing Morocco to MENA: Newspapers Master Class in Print and Online Media Management
Session 2: Comparing World Regions to MENA: Newspapers: Master Class in Print and Online Media Management
Session 2: Circulation and Number of Newspaper Titles 2010-2015 Master Class in Print and Online Media Management
Session 2: Newspaper Circulation per Capita 2015: Master Class in Print and Online Media Management
Session 2: Arabic-Language Papers Have Higher Circulation (2015): Master Class in Print and Online Media Management
Session 2: Satellite TV Still Dominant Master Class in Print and Online Media Management
Session 2: Satellite Dominance in MENA Broadcasting: • MENA TV households: increasing in line with other developing markets, with a compound annual growth rate (CAGR) of 2.6 percent (Latin America: 3.7 percent, Asia-Pacific: 2.2 percent) between 2010 and 2015
• Cable largest TV platform globally, with a share of 37 percent. Satellite, almost 80 percent of the region’s TV households.
• Poor Internet infrastructure in non-GCC MENA countries has also hindered the adoption of IPTV in the region. Master Class in Print and Online Media Management
Session 2: Coming to you soon: (?) IPTV! • IPTV and DTT are the fastest-growing platforms from 2010 to 2014, with CAGRs of 25 percent and 35 percent, respectively, outpacing the global growth rate, but from a much smaller base.
• MENA’s adoption of these types of TV distribution has been driven by the richer GCC countries, due to more high-speed broadband penetration and regulations.
• In countries such as Egypt, IPTV is virtually non-existent, and terrestrial TV is declining as satellite TV gains a larger share. This is mainly due to the wider multi-channel choice proposed by satellites and the delays in DTT roll-out. Master Class in Print and Online Media Management
Session 2: Pay TV • Pay TV subscriptions continue to show a significant growth despite the ubiquity of free content on offer. In markets like the UAE and Qatar, pay TV was present in more than 80 percent of the TV households in 2015.
• Pay TV market in the Middle East is divided into mainstream, multi- platform pay TV operators, and IPTV providers OSN is the region’s leading pay TV operator beIN Sports has the most subscribers IPTV primarily consists of GCC telecom operators Etisalat and du in UAE, STC in the KSA, and Ooredoo in Qatar. Master Class in Print and Online Media Management
Session 2: Leading Pay TV and IPTV Providers (2015) Master Class in Print and Online Media Management
Session 2: What do people watch on Free-to-Air satellites? Master Class in Print and Online Media Management
Session 2:
Given those trends, what the demographic and technological realities in Morocco?
If, as media managers, you decide to make changes in your operations, you could make better decisions by having more accurate data
(All data in the remaining slides are specific to Morocco) Master Class in Print and Online Media Management
Session 2: Internet users and access types in Morocco
17.8 millions of Moroccans aged 5 years and older did connect to the internet in the last three months of 2015. The proportion of Internet users has increased compared to 2014, rising from 56.8% to 57.1% in 2015 Session 2: Penetration and growth of mobile telephony in Morocco Session 2: Growth of smartphones in Morocco: 14.7 million units in 2015, which represents a significant increase of 5.3 million units compared to 2014 Session 2: Barriers to owning smartphones Session 2: Internet access on mobile phones Session 2: Why do they access? Session 2: What sites do they access? Session 2: Main barriers to Internet use on mobiles Session 2: Fixed telephony continues to decline in 2015. Hence, the proportion of households equipped with fixed telephony decreased by about two points from 24.1% in 2014 to 22.3% in 2015
Figure 1 : Evolution in % of individuals and households’ ICT equipment (2004-2015) (% of individuals aged 12-65 years/ % of households in areas connected to the electric grid) Session 2: Households with fixed line
The proportion of households equipped with a fixed line has been decreasing during the past six years with less than one in four households that was equipped in 2015 (22.3%) Session 2: Motivation for getting fixed line Session 2: Household by computer type Session 2: Household with Internet type Session 3:
Given the above data showing a clear move towards better and more expanded use of ICT in Morocco, how can media think differently about other newsroom management theories and practices? Session 3: Session 3:
Too often, digital progress has been accomplished through workarounds; now we must tear apart the barriers. We must differentiate between mission and tradition: what we do because it’s essential to our values and what we do because we’ve always done it. Session 3:
Today, they [the articles]also lead people to devote valuable space on their smartphone’s homescreen to our app, to seek us out on social media amid the cacophony and to subscribe to our newsletters and briefings. Session 3:
We are not trying to maximize clicks and sell low-margin advertising against them. We are not trying to win a pageviews arms race. We believe that the more sound business strategy for The Times is to provide journalism so strong that several million people around the world are willing to pay for it.
Last year, The Times brought in almost $500 million in purely digital revenue Session 3:
Why must we change? Because our ambitions are grand: to prove that there is a digital model Session 3:
For all the progress we have made, we still have not built a digital business large enough on its own to support a newsroom that can fulfill our ambitions. To secure our future, we need to expand substantially our number of subscribers by 2020 Doing so requires our news report and newsroom to move past many habits that are holding us back. Session 3:
The Times publishes about 200 pieces of journalism every day.
It also includes too many stories that lack significant impact or audience — that do not help make The Times a valuable destination.
Our journalism must change to match, and anticipate, the habits, needs and desires of our readers, present and future. Session 3:
Times’s Recommendations for advancing Content for Print and Multi-media Use Session 3:
1. The report needs to become more visual
“Too much of our daily report remains dominated by long strings of text” Session 3: Session 3:
We also need to become more comfortable with our photographers, videographers and graphics editors playing the primary role covering some stories, rather than a secondary role. Session 3:
2. Our written work should also use a more digitally native mix of journalistic forms Session 3:
We should embrace and expand new storytelling forms, like the morning, evening and live briefings. Session 3:
3. We need a new approach to features and service journalism Session 3:
Taking advantage of feature-type, long-format articles that are attractive to specific readers in your area Session 3:
4. Our readers must become a bigger part of our report Session 3:
Perhaps nothing builds reader loyalty as much as engagement — the feeling of being part of a community
The Times received nearly 6,000 responses from a call-out asking women from Saudi Arabia about their lives, frustrations and ambitions Session 3:
What are the Staffing Implications? Session 3:
1. The Times needs a major expansion of its training operation, starting as soon as feasible Session 3:
2. We need to accelerate the pace of hiring top outside journalists Session 3:
3. Diversity needs to be a top priority for our newsroom Session 3:
4. We should rethink our approach to freelance work, expanding it in some areas and shrinking it in others Session 3:
Re-Organizing the Newsroom! Session 3: Session 3: Session 3: Session 3: Session 3: Session 3: Session 3: Session 4:
What to watch out for in the transition to online;
Revenue Session 4:
This might not be directly related to you, but it is!
More and more people are using social media to communicate with government and policymakers! If you want to remain relevant, you have to engage them! Session 4: Session 4:
Problem with getting News from Social Media?
“Post-Truth”: New word in Oxford Dictionary, defined as: an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief’. Session 4:
Problem with getting News from Social Media? Fake news is a type of hoax or deliberate spread of misinformation, be it via the traditional news media or via social media, with the intent to mislead in order to gain financially or politically. https://www.theguardian.com/media/2016/dec/18/what-is-fake-news-pizzagate Session 4: Fake news sites are POWERFUL and not to be discounted! Session 4: Session 4: Session 4:
Even if you don’t want to spend money on social media, there are things you can do with your own sites! Session 4: Session 4: Session 4: Session 4: